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Nov-2025
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Overview
Market Insights Snapshot
In the Connecticut market, Awssom has shown varied performance across different categories. In the Flower category, the brand saw a decline in its ranking from 9th place in August 2025 to 14th place by November 2025. This downward trend, coupled with a significant drop in sales from August to October, suggests challenges in maintaining its competitive edge in this category. However, the brand's presence in the top 30 throughout these months indicates a consistent, albeit weakening, market presence.
Conversely, Awssom demonstrated notable strength in the Pre-Roll category within Connecticut. The brand improved its ranking from 10th place in August 2025 to 5th place by September and maintained this position through November. This upward trajectory is underpinned by a substantial increase in sales from August to September, indicating a growing consumer preference for their Pre-Roll products. The brand's ability to sustain a top 5 ranking in this category highlights its strong foothold and potential for continued success in Pre-Rolls within this state.
Competitive Landscape
In the Connecticut Pre-Roll market, Awssom has demonstrated notable resilience and upward mobility in recent months. Starting from a rank of 10 in August 2025, Awssom climbed to rank 5 by October, maintaining this position in November. This upward trajectory is indicative of a strategic push that has effectively boosted its market presence. In contrast, competitors like Savvy have also shown improvement, moving from rank 7 in August to an impressive rank 3 by November, suggesting strong competition. Meanwhile, Theraplant, which held a consistent rank 2 through August to October, saw a decline to rank 4 in November, possibly opening opportunities for Awssom to capture more market share. Brix Cannabis (CT) also experienced a drop from rank 4 in October to rank 6 in November, further highlighting the dynamic shifts within the market. Despite these competitive pressures, Awssom's ability to maintain its rank suggests effective strategies in product positioning and customer engagement, making it a brand to watch in the Connecticut Pre-Roll category.
Notable Products
In November 2025, the top-performing product from Awssom was Blueberry Hashplant Pre-Roll (1g), which climbed to the number one rank after being second in October. Papaya Bomb Pre-Roll (1g) experienced a decline, moving from the top spot in October to second place in November with sales figures reaching 7,433 units. Blockberry Pre-Roll (1g) secured the third position, marking its first appearance in the rankings. Gold Cash Gold Pre-Roll (1g) was fourth, while Blueberry Frosting Gelato (3.5g) rounded out the top five. This month marked notable shifts in product rankings, with Blueberry Hashplant Pre-Roll demonstrating significant growth in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
