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Sep-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Awssom has demonstrated notable movement in the Flower category over the past few months. Starting from a rank of 12 in June 2025, the brand improved its standing, reaching a peak at rank 9 in August, before dropping to rank 13 in September. This fluctuation in rank is accompanied by a dynamic sales trend, with sales peaking in August. Such movements suggest a volatile yet promising presence in the Flower category within Connecticut. The drop in September might indicate increased competition or a shift in consumer preferences, factors that could be crucial for stakeholders to monitor closely.
Meanwhile, Awssom's performance in the Pre-Roll category in Connecticut has been quite impressive, considering the brand wasn't in the top 30 in June or July. By August, Awssom secured the 10th position, climbing further to 7th by September. This rapid ascent highlights a strong market penetration and growing consumer demand for their Pre-Roll products. The absence of a rank in the earlier months could have been a strategic entry into the market or an outcome of improved distribution channels. Such a leap in rankings within a short span indicates a positive trajectory, making it a category to watch in the upcoming months.
Competitive Landscape
In the Connecticut pre-roll category, Awssom has shown a promising upward trend in its market position, moving from not being in the top 20 to securing the 10th rank in August 2025 and further improving to 7th in September 2025. This positive trajectory suggests a significant increase in consumer preference and brand visibility. In contrast, All:Hours, which started strong at 3rd place in June and July, saw a decline to 8th by September, indicating potential challenges in maintaining its market share. Meanwhile, Earl Baker maintained a steady presence, hovering around the 9th position, while AGL / Advanced Grow Labs consistently held the 6th rank, showcasing stable performance. The absence of Savvy from the rankings until September, where it debuted at 5th, highlights a sudden surge in market entry or visibility. Awssom's climb in rank amidst these dynamics underscores its growing appeal and competitive edge in the Connecticut pre-roll market.
Notable Products
In September 2025, Awssom's top-performing product was the Platinum Kush Pre-Roll 3-Pack (3g) in the Pre-Roll category, rising to the number 1 rank from 4 in August, with sales reaching 4459 units. Lemon Jack Pre-Roll (1g) secured the second spot, while Jet Fuel OG Pre-Roll (1g) followed closely in third place. Notably, Black Rock Lava Cake (3.5g) in the Flower category dropped to the fourth position from second in August, maintaining steady sales at 2883 units. Animal Tsunami Pre-Roll (1g) debuted in the rankings at fifth place. These shifts highlight a competitive landscape in Awssom's product offerings, with Pre-Rolls dominating the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
