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Feb-2026
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Overview
Market Insights Snapshot
Awssom has shown a notable performance in the Connecticut market, particularly within the Flower category. The brand improved its ranking from 14th in November 2025 to 10th by January 2026, though it slightly slipped to 11th in February. This upward trajectory, despite the slight dip, indicates a strong foothold in the Flower category. The sales figures for December 2025 were particularly impressive, reflecting a strategic push that resulted in significant growth from November. However, the slight decrease in sales from January to February suggests potential challenges that could be worth exploring further.
In the Pre-Roll category, Awssom maintained a relatively stable presence in Connecticut, consistently ranking within the top 10. The brand reached its peak position of 4th in December 2025 but returned to 6th by February 2026. While this indicates a strong market presence, the fluctuation in rankings could suggest competitive pressures or shifts in consumer preferences. The sales performance in this category saw a notable dip in January 2026, followed by a recovery in February, highlighting the dynamic nature of the market and the brand's resilience in navigating these changes.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Awssom has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 14 in November 2025, Awssom improved to rank 11 by February 2026. This positive trend suggests a strengthening market presence, despite the competitive pressures from brands like Earl Baker, which fluctuated between ranks 10 and 15, and All:Hours, which consistently maintained a top 10 position, albeit with some variability. Affinity Grow and Brix Cannabis (CT) also presented formidable competition, with Affinity Grow starting strong at rank 6 and ending at 9, while Brix Cannabis (CT) hovered around the middle tier. Awssom's consistent climb in rank, coupled with a steady increase in sales, highlights its growing appeal and potential to capture more market share in this dynamic environment.
Notable Products
In February 2026, the top-performing product for Awssom was Gold Cash Gold Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with impressive sales of 7298 units. Georgia Pie Pre-Roll (1g) also showed strong performance, securing the second position after not being ranked in January. Dosilato Pre-Roll (1g) entered the rankings for the first time, capturing the third spot. Blueberry Frosting Gelato Pre-Roll (1g) followed closely in fourth place, marking its debut in the rankings. Animal Tsunami (3.5g) maintained its position at fifth place, showing consistent performance from January to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
