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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Awssom’s category mix in May 2026 concentrated in Pre-Roll at 53.17% share and Flower at 46.83% share, with Pre-Roll ranked 18th in Connecticut and month-over-month contraction of 76.62% versus a deeper 93.81% decline in Flower. Year over year, Flower fell 89.33% while brand-level sales declined 77.21%, and average price dropped 69.19% to $11.90, indicating volume held up relatively better than pricing but was weighed down by the sharper Flower retrenchment.
The sharper month-over-month decline in Flower at 93.81% compared to 76.62% in Pre-Roll, coupled with a Pre-Roll rank of 18th in Connecticut, implies Awssom’s defensible shelf position is now more tied to lower-priced Pre-Rolls than to premium-priced Flower. With Pre-Roll averaging $7.76 versus Flower at $30.06 and overall pricing down 69.19% year over year, the mix tilt toward Pre-Roll at 53.17% suggests a price-led repositioning where maintaining or improving rank will likely depend on sustaining Pre-Roll velocity while deemphasizing high-ticket Flower exposure.
Competitive Landscape
Awssom sits at #18 in CT Pre-Roll in May 2026, down 10 positions from #8 in February 2026 and 14 positions off its peak at #4 in December 2025; without a year-over-year rank data point, the intra-year slide is clearer when contrasted with Theraplant holding #1 after a year-over-year move from #2 and an 81.1% sales increase, while Comffy climbed to #3 from #9 alongside a 146.9% sales gain. Against this backdrop, CTPharma fell to #4 from #1 with a 76.6% sales decline and Affinity Grow advanced to #5 from #7 with a 6.1% increase, indicating Awssom’s rank erosion is less about a broad category contraction and more about losing relative momentum to brands accelerating or stabilizing at the top.
Notable Products
Blueberry Frosting Gelato Pre-Roll (1g) posted the steepest decline in May 2026 at -92.7% MoM, falling to rank 2 while Springtime Pre-Roll (1g) stayed at rank 1 with a -8.9% MoM dip, indicating a sharp bifurcation within the Pre-Roll lineup. Animal Tsunami (3.5g) slid -98.5% MoM to rank 10 as Lemon Jack Pre Ground (7g) dropped -82.1% MoM to rank 6, and with six of the top ten coming from Flower the category shows breadth but heavy volatility at the lower end. Jet Fuel OG Pre-Roll (1g) fell -78.1% MoM at rank 5 while Blueberry Frosting Gelato Pre-Roll (1g) declined more steeply than other Pre-Rolls, suggesting a rotation away from flavored or novelty Pre-Rolls toward the flagship Springtime line despite its modest pullback. Overall, a concentration of Flower placements alongside a single anchor in Springtime Pre-Roll signals a portfolio tilting toward staple SKUs while trimming experimental variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
