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Jan-2026
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Overview
Market Insights Snapshot
In the Connecticut market, Awssom has demonstrated a noteworthy upward trajectory in the Flower category. Starting from a rank of 17 in October 2025, the brand has steadily climbed to the 9th position by January 2026. This consistent improvement highlights Awssom's growing presence and acceptance among consumers in the state. However, it's important to note that while the brand's sales in this category saw a significant increase from October to December, there was a slight dip in January. Such fluctuations could be indicative of seasonal trends or competitive pressures in the market.
Awssom's performance in the Pre-Roll category within Connecticut also reflects a strong market presence. Although the brand's ranking fluctuated slightly between the 4th and 6th positions from October 2025 to January 2026, it consistently remained within the top 10. This stability suggests a robust consumer base and effective product positioning. Interestingly, despite a drop in sales from November to January, Awssom managed to maintain its competitive rank, pointing to potential strategic adjustments or loyal customer retention. The absence of Awssom in the top 30 for other states or categories could imply either a strategic focus on Connecticut or challenges in expanding their footprint.
Competitive Landscape
In the Connecticut flower category, Awssom has shown a remarkable upward trajectory in rankings over the past few months, moving from 17th place in October 2025 to 9th place by January 2026. This ascent is indicative of a significant increase in market presence and consumer preference, as evidenced by the substantial jump in sales from October to December 2025. Despite this progress, Awssom still trails behind leading brands like Affinity Grow, which has seen a decline in sales but maintains a higher rank, and All:Hours, which consistently ranks in the top 10 with a steady increase in sales. Meanwhile, Brix Cannabis (CT) and Good Green have experienced fluctuations in their rankings, with Brix Cannabis (CT) dropping from 7th to 10th place and Good Green entering the top 20 in December 2025. Awssom's ability to climb the ranks amidst such competitive dynamics suggests a growing brand strength and potential for further market penetration.
Notable Products
In January 2026, Awssom's top-performing product was Blockberry Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from December 2025 with notable sales of 5,872 units. Gold Cash Gold Pre-Roll (1g) also held steady in second place, showing consistent performance over two consecutive months. Don Mega Pre-Roll (1g) remained in third place, indicating stable popularity since its introduction in December. Lemon Jack (3.5g) and Animal Tsunami (3.5g) entered the top five for the first time in the Flower category, ranking fourth and fifth respectively. These rankings reflect a strong preference for Pre-Roll products, with Flower items gaining traction in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
