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Nov-2025
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Overview
Market Insights Snapshot
In Connecticut, Theraplant has shown a strong and consistent performance across several cannabis categories. Notably, their dominance in the Vapor Pens category remains unchallenged with a consistent number one ranking from August through November 2025. This indicates a robust market presence and a loyal customer base in this segment. In the Capsules category, Theraplant also maintained the top position throughout these months, although there was a gradual decline in sales figures, suggesting potential market saturation or increased competition. Interestingly, the brand made significant strides in the Concentrates category, climbing to the top position in November after not appearing in the top rankings in the previous months, highlighting a strategic focus or successful product launch in this area.
Theraplant's performance in the Flower category in Connecticut has been on an upward trajectory, moving from seventh place in August to third place by November 2025. This upward movement suggests an effective strategy in either product quality or marketing efforts, potentially capturing a larger market share. Conversely, the Pre-Roll category saw a decline from the second position in August to fourth in November, accompanied by a notable drop in sales. This decline may indicate increased competition or shifting consumer preferences that Theraplant needs to address. Overall, while Theraplant maintains strong leadership in specific categories, there are areas where the brand could focus on regaining its competitive edge and exploring growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Connecticut, Theraplant has consistently maintained its top position from August to November 2025. This stability in rank underscores Theraplant's strong market presence and consumer preference in this category. In contrast, CTPharma has held the second rank consistently, indicating a steady but not leading performance. Notably, Lighthouse Cannabis Company has shown a positive shift, moving from the fourth to the third position in November, suggesting a potential upward trend in consumer interest or market strategy effectiveness. While Theraplant's sales figures have shown a significant increase from August to October, they slightly dipped in November, which could be an area to monitor for potential market dynamics or seasonal effects. Overall, Theraplant's leading position in the Connecticut vapor pen market highlights its competitive strength, but the movements of other brands suggest a dynamic market environment that could influence future rankings and sales.
Notable Products
In November 2025, the top-performing product for Theraplant was Wedding Cake (3.5g) in the Flower category, which climbed to the number one rank with sales reaching 3,482 units. Pey Cough Pre-Roll 5-Pack (2g) secured the second position in the Pre-Roll category, making a notable entry into the rankings. Black Ch GMO (3.5g) in the Flower category held the third position, showing a slight improvement from its previous absence in October. Gas Face (3.5g) maintained its rank at fourth place in the Flower category, with consistent sales figures around 2,027 units. Strawberry Candy Pure CO2 Mini Tank Disposable (1g) debuted in the fifth spot in the Vapor Pens category, indicating a growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
