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Jul-2025
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Overview
Market Insights Snapshot
Theraplant has shown a steady performance in the Connecticut market, particularly in the Vapor Pens category. The brand maintained a consistent ranking of 4th place from May to July 2025, an improvement from its 6th place position in April. This upward movement indicates a strengthening presence in this category, possibly due to strategic product offerings or increased consumer demand. The Flower category, however, presents a more mixed picture. Theraplant held a stable 6th place ranking in April, May, and July, but was notably absent from the top 30 in June. This absence could suggest a temporary dip in sales or increased competition during that month.
In terms of sales figures, Theraplant's Vapor Pens category experienced significant growth, particularly from April to June 2025, before seeing a slight decline in July. This trend suggests that while the brand capitalized on a surge in demand, it may face challenges in maintaining that momentum. The Flower category, on the other hand, saw a dramatic drop in sales from April to May, followed by a recovery in July. These fluctuations may point to seasonal variations or shifts in consumer preferences within the Connecticut market. Overall, Theraplant's performance highlights both opportunities and challenges in its key categories, providing a nuanced picture of its market dynamics.
Competitive Landscape
In the Connecticut vapor pens market, Theraplant has shown a notable upward trajectory in its competitive positioning over recent months. Starting from a rank of 6th in April 2025, Theraplant improved to 4th place by May and maintained this position through July. This rise in rank is significant, especially when considering the consistent top performance of brands like Lighthouse Cannabis Company, which held the top rank until July when it slipped to 2nd. Meanwhile, Select has consistently held the 3rd position, indicating a stable market presence. The most dramatic shift was seen with Brix Cannabis (CT), which fell from 2nd in April to 7th by July, suggesting a potential opportunity for Theraplant to capture more market share. Additionally, All:Hours has shown gradual improvement, moving from 7th to 6th place by July, but still trails behind Theraplant. These dynamics highlight Theraplant's strengthening position and potential for further growth in the Connecticut vapor pens category.
Notable Products
In July 2025, the top-performing product for Theraplant was the Dozilato Pure Co2 Cartridge (1g) in the Vapor Pens category, achieving the number one rank with a notable sales figure of 5,331 units. Following closely, the Diesel Sundae Pure Co2 Cartridge (1g) moved up to second place, improving from fourth in June. The Hybridol Green G (3.5g) in the Flower category secured the third position, marking its re-entry into the top ranks since April. The Strawnana CO2 Cartridge (1g) experienced a decline, dropping to fourth place from its previous third rank in June. Lastly, the High Octane Pure Co2 Oil Cartridge (1g) fell to fifth place, showing a significant drop from its top position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
