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Aug-2025
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Overview
Market Insights Snapshot
Theraplant has demonstrated consistent strength in the Connecticut market, particularly in the Capsules and Vapor Pens categories, where it has maintained the top rank from May through August 2025. This sustained performance indicates a strong consumer preference and possibly a well-established brand presence in these categories. The sales figures for Vapor Pens, although showing a downward trend from May to August, still reflect a dominant position in the market. In contrast, the Flower category has seen some fluctuations, with Theraplant moving between the 5th and 7th positions, suggesting a competitive landscape that may require strategic adjustments to regain higher ranks.
In the Pre-Roll category, Theraplant has consistently held the second position across the same period, demonstrating stability and a solid customer base in Connecticut. This consistency in ranking, despite the competitive nature of the cannabis market, highlights Theraplant's ability to maintain its market share. However, the absence of rankings outside the top 30 in other states or provinces indicates that Theraplant's influence is currently concentrated in Connecticut, which could be seen as a limitation in its geographic reach. Exploring opportunities in other states could be beneficial for expanding its market presence and mitigating risks associated with market saturation in a single area.
Competitive Landscape
In the Connecticut vapor pens category, Theraplant has maintained its leading position consistently from May to August 2025, despite a noticeable decline in sales over this period. While Theraplant remains at the top, its sales figures have decreased from May's peak, indicating potential challenges in sustaining its market dominance. Meanwhile, CTPharma has held a steady second place, showing resilience with stable sales figures that are closing the gap with Theraplant. Select, ranked third and fourth during these months, has shown fluctuations in sales, suggesting volatility in its market strategy or consumer demand. These dynamics highlight a competitive landscape where Theraplant must innovate or adjust strategies to maintain its lead amidst strong contenders like CTPharma and Select.
Notable Products
In August 2025, Black Ch GMO (3.5g) topped the sales chart for Theraplant, achieving the number one rank with sales of 2390 units. Following closely, Apple T Pre-Roll (1g) and Brain Freeze Kief and Oil Infused Fat Boy Pre-Roll (2g) secured the second and third positions, respectively. Notably, OG Kush Pre-Roll 5-Pack (2g) and Savoti T10 Capsules 10-Pack (100mg) rounded out the top five, maintaining their positions from previous months. Compared to July 2025, the rankings for these top products remained consistent, indicating stable consumer preferences. This consistency in rankings suggests a strong and loyal customer base for these specific products.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
