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Oct-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Theraplant has shown a strong and consistent performance across several categories. Notably, the brand has maintained its top position in the Capsules and Vapor Pens categories from July through October 2025. This reflects a solid consumer base and possibly effective marketing strategies in these segments. In the Flower category, Theraplant experienced some fluctuations, moving from 6th place in July to 5th place in both September and October, suggesting an upward trend in consumer preference or market penetration. However, it's worth noting that despite leading in some categories, Theraplant did not rank in the top 30 for Concentrates in July, August, and September, but made a significant leap to 2nd place by October, indicating a potential strategic shift or a new product launch that resonated well with consumers.
Theraplant's performance in the Pre-Roll category has been remarkably stable, holding the 2nd position consistently over the four-month period. This stability suggests a strong brand loyalty or a product offering that meets consumer expectations consistently. Although the brand has shown strength in several categories, the decline in sales figures for Capsules, from $209,254 in July to $171,874 in October, might indicate a need for renewed consumer engagement or product innovation to sustain its leading position. The varying performance across categories highlights the dynamic nature of the cannabis market in Connecticut and the importance of adaptability and strategic planning for sustained success.
Competitive Landscape
In the Connecticut Vapor Pens category, Theraplant has consistently held the top rank from July to October 2025, showcasing its strong market presence and consumer preference. Despite a decrease in sales from July to August, Theraplant managed to rebound in September and October, indicating a positive recovery trend. Competitors such as CTPharma and Select have maintained their ranks at second and third, respectively, with CTPharma showing a slight decline in sales over the same period. This stability in ranking suggests that while Theraplant faces strong competition, its leadership position remains unchallenged, potentially due to brand loyalty or product differentiation. The consistent top ranking and recovery in sales highlight Theraplant's resilience and strategic positioning in the Connecticut market.
Notable Products
In October 2025, the top-performing product from Theraplant was Sunset Sherb Minis Pre-Roll 5-Pack (2g), maintaining its position as the number one product, with sales reaching 4654 units. OG Kush Pre-Roll 5-Pack (2g) climbed to the second spot from third place in September, showing a strong performance in the Pre-Roll category. Banapple Medellin (3.5g) experienced a slight drop, moving from second to third place, while Gas Face (3.5g) entered the top rankings at fourth position. Purple Push Pop (3.5g) reentered the rankings at fifth place, showing renewed interest in the Flower category. These shifts highlight a dynamic market with Pre-Rolls gaining popularity over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
