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Nov-2025
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Overview
Market Insights Snapshot
Brix Cannabis (CT) has shown a varied performance across different product categories in the state of Connecticut. In the Flower category, the brand maintained a strong presence, although there was a noticeable decline in their rankings over the months, moving from 4th place in August to 7th by November 2025. This downward trend is mirrored by a consistent decrease in sales, which might indicate a need for strategic adjustments. The Pre-Roll category initially showed promise with a ranking of 3rd in September, but by November, Brix Cannabis (CT) had slipped to 6th place, suggesting potential challenges in maintaining their competitive edge in this segment.
The Vapor Pens category offered a more optimistic outlook for Brix Cannabis (CT), where the brand improved its ranking from 11th in August to 7th in October, before slightly dropping to 9th in November. This fluctuation in rank could be attributed to the increased sales seen in September and October, indicating a brief period of enhanced consumer interest. However, the subsequent decline in both rank and sales by November suggests that sustaining growth in this category remains a challenge. It is noteworthy that Brix Cannabis (CT) did not appear in the top 30 brands for any other categories across the state, highlighting potential areas for expansion and growth to diversify their market presence.
Competitive Landscape
In the Connecticut Flower category, Brix Cannabis (CT) has experienced a notable decline in its market position over recent months, dropping from 4th place in August 2025 to 7th place by November 2025. This downward trend in rank is accompanied by a consistent decrease in sales, suggesting a need for strategic adjustments to regain its competitive edge. In contrast, Affinity Grow maintained a strong position, initially ranking 5th in August and fluctuating slightly to 6th by November, while still achieving higher sales than Brix Cannabis (CT). Meanwhile, RYTHM entered the top 5 by November, indicating a robust market presence despite not being ranked in the previous months. Additionally, Earl Baker and All:Hours have shown consistent rankings at 9th and 8th respectively, with All:Hours experiencing a sales increase in November, potentially posing a further challenge to Brix Cannabis (CT) as it seeks to stabilize and improve its market position.
Notable Products
In November 2025, Purple Milk (3.5g) emerged as the top-performing product for Brix Cannabis (CT), climbing from its previous ranks to secure the number one position in the Flower category with sales reaching 2790 units. Cap Junk (3.5g) made a notable debut, ranking second in the Flower category with 2394 units sold. Soap (3.5g) dropped to third place, experiencing a decline from its October position in the Flower category. C-Stata Pre-Roll (1g) ranked fourth, showing a consistent presence in the Pre-Roll category. Purple Mintz Pre-Roll (1g) fell from first to fifth place in the Pre-Roll category, indicating a significant decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
