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Aug-2025
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Overview
Market Insights Snapshot
Brix Cannabis (CT) has demonstrated a strong performance in the Connecticut market, particularly in the Flower category. Their ranking improved from 3rd place in May 2025 to 2nd in both June and July, before settling back to 4th in August. This indicates a strong competitive presence in the Flower market, with sales peaking in July. In the Pre-Roll category, Brix Cannabis (CT) has shown consistent upward movement, improving from 6th place in May to 4th place by July and maintaining that position through August. Such trends suggest a growing consumer preference for their Pre-Roll offerings.
While Brix Cannabis (CT) achieved notable rankings in several categories, they did not make the top 30 in the Concentrates category in May, which may highlight an area for potential growth or market entry. In the Vapor Pens category, the brand experienced a slight decline, moving from 8th place in May to 10th place by August, alongside a decrease in sales. This downward trend in Vapor Pens could point to increased competition or shifting consumer preferences within Connecticut. Overall, while Brix Cannabis (CT) has shown strength in certain categories, there is room for improvement and strategic focus in others to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Brix Cannabis (CT) has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 3rd in May, Brix Cannabis (CT) climbed to 2nd place in June and July, showcasing strong performance and competitive sales figures. However, by August, the brand experienced a slight decline, dropping to 4th place. This shift can be attributed to the rapid ascent of Savvy, which moved from 10th place in May to an impressive 3rd place by August, reflecting a significant increase in sales. Meanwhile, CTPharma maintained a dominant presence, holding the top rank until August when it slipped to 2nd, indicating a potential opportunity for Brix Cannabis (CT) to reclaim higher rankings. Affinity Grow and Theraplant also present competitive pressures, with Affinity Grow consistently ranking in the top 5. These dynamics highlight the competitive nature of the Connecticut flower market and underscore the importance for Brix Cannabis (CT) to strategize effectively to enhance its market share and regain its upward trajectory.
Notable Products
In August 2025, Brix Cannabis (CT) saw B Yo Pre-Roll (1g) take the top spot in sales among its products, marking its debut in the rankings with 3837 units sold. Baby Yoda (3.5g) maintained a strong performance, holding steady at the second position, although its sales dipped slightly from July's 4881 units to 3696 in August. MAC Stomper Pre-Roll (1g) climbed to the third rank after not being ranked in July, showing a sales increase. Purple Milk (3.5g) rose to fourth place, improving from its fifth position in July, with consistent sales around 3017 units. Gush Mintz Pre-Roll (1g) entered the rankings in fifth place, indicating a new interest in pre-roll products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
