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Jul-2025
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Overview
Market Insights Snapshot
Brix Cannabis (CT) has shown varied performance across different product categories in Connecticut. In the Flower category, the brand experienced a noticeable decline in rankings from April to July 2025, dropping from the 4th position to the 9th. This decline is mirrored in their sales figures, which saw a significant reduction from April's sales to July's. The Vapor Pens category also displayed a downward trend, with Brix Cannabis (CT) moving from 2nd place in April to 7th by July. This movement suggests some challenges in maintaining their earlier stronghold in these categories, possibly due to increased competition or shifts in consumer preferences.
Conversely, the Pre-Roll category tells a different story for Brix Cannabis (CT), where the brand has maintained a relatively strong position. Starting at 5th place in April, Brix Cannabis (CT) improved to 3rd place by June, before settling at 4th in July. Despite the slight drop in July, consistent high rankings indicate a solid performance and consumer loyalty in this category. The sales trajectory in Pre-Rolls, while fluctuating, still reflects substantial consumer interest. These dynamics across the categories highlight the brand's varying levels of success and challenges within the Connecticut market.
Competitive Landscape
In the competitive landscape of the Connecticut Pre-Roll category, Brix Cannabis (CT) has demonstrated notable resilience and adaptability, maintaining a steady presence within the top ranks. From April to July 2025, Brix Cannabis (CT) fluctuated between the 3rd and 5th positions, indicating a competitive edge despite the dynamic market. In comparison, Curaleaf consistently held a strong position, ranking between 2nd and 3rd, suggesting a robust market presence that Brix Cannabis (CT) competes closely with. Meanwhile, Dogwalkers surged to the 2nd position by July, reflecting a significant increase in consumer preference or strategic market moves. Additionally, Earl Baker showed upward momentum, moving from outside the top 20 to the 5th position by July, which could pose a future challenge for Brix Cannabis (CT). These shifts highlight the importance for Brix Cannabis (CT) to continue innovating and strategizing to maintain and improve its market position amidst fierce competition.
Notable Products
In July 2025, Brix Cannabis (CT) saw the Indicol Purple Milk Pre-Roll (1g) maintain its top position as the leading product with consistent number one rankings since April, although its sales dropped to 20,626 units. The Soap Live Resin Cartridge (1g) emerged as the second top-performing product, marking a significant rise from its previous absence in the rankings. The Permanent Marker Live Resin Disposable (0.5g) held steady in third place, maintaining its position from June. A new entrant, the Permanent Marker Live Resin Disposable (1g), claimed the fourth spot in July. The Indicol Permanent Marker (3.5g) experienced a decline in popularity, falling to fifth place from its consistent second position in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
