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Oct-2025
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Overview
Market Insights Snapshot
Brix Cannabis (CT) has shown varied performance across different product categories in Connecticut. In the Flower category, the brand experienced a decline in rankings from 2nd place in July 2025 to 7th by October 2025, indicating a loss in market share or increased competition. This downward trend is underscored by a consistent decrease in sales figures over the same period. Meanwhile, in the Pre-Roll category, Brix Cannabis (CT) maintained a stable position, consistently ranking within the top 4, except for a brief climb to 3rd place in September. This stability suggests a strong foothold in the Pre-Roll market, despite fluctuations in other categories.
In the Vapor Pens category, Brix Cannabis (CT) demonstrated a more positive trajectory, improving from the 9th position in July 2025 to 7th by October. This upward movement is accompanied by an increase in sales, which could indicate successful marketing strategies or product innovations resonating with consumers. However, it's important to note that in some categories, the brand did not make it into the top 30 in other states, which could imply regional challenges or differences in consumer preferences that Brix Cannabis (CT) may need to address. This mixed performance across categories and states highlights the complexities of maintaining a strong brand presence in the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Brix Cannabis (CT) has experienced a notable decline in its market position over the past few months. Starting from a strong second place in July 2025, Brix Cannabis (CT) has seen a steady drop to seventh place by October 2025. This downward trend in rank is mirrored by a consistent decrease in sales, suggesting potential challenges in maintaining customer loyalty or competitive pricing. In contrast, Affinity Grow has maintained a stable fourth position, even showing a slight increase in sales from July to October. Meanwhile, Theraplant has consistently held a top-five position, with a significant sales surge in September, indicating strong brand performance. All:Hours and Earl Baker have also shown resilience, with All:Hours maintaining its eighth rank and Earl Baker improving from eleventh to ninth. These dynamics suggest that Brix Cannabis (CT) may need to reassess its market strategies to regain its competitive edge in the Connecticut flower market.
Notable Products
In October 2025, Brix Cannabis (CT) saw Purple Mintz Pre-Roll (1g) leading the sales charts with a notable position as the top-selling product, generating sales of 3673 units. It was followed by Permanent Marker (3.5g) in the Flower category, which secured the second position. Soapy Seconds Pre-Roll (1g) and Soap (3.5g) also performed well, ranking third and fourth, respectively. C-Stata Pre-Roll (1g) rounded out the top five. Compared to previous months, these products have consistently climbed the ranks, indicating a strong upward trend in their popularity and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
