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Jun-2024
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has shown notable performance in the New York market, particularly in the Flower category. Over the past four months, the brand has steadily climbed the rankings from 18th in March to 12th in June, indicating a consistent upward trajectory. This positive movement is reinforced by their sales data, which shows a significant increase from $207,924 in March to $318,597 in June. The steady improvement in rankings and sales figures suggests that Back Home Cannabis Co. is becoming a more prominent player in the New York Flower market.
In contrast, the brand's performance in the Pre-Roll category has been more volatile. Starting at 44th place in March, Back Home Cannabis Co. dropped to 54th in April before recovering slightly to 49th in June. Despite the fluctuations in rankings, the sales figures for Pre-Rolls have shown some growth, rising from $25,654 in March to $39,185 in June. However, the fact that the brand has not consistently been in the top 30 in this category might be a point of concern. This inconsistency highlights the challenges Back Home Cannabis Co. faces in gaining a stronger foothold in the New York Pre-Roll market.
Competitive Landscape
In the competitive landscape of the New York Flower category, Back Home Cannabis Co. has shown a positive trend in rankings and sales over the past few months. Starting at rank 18 in March 2024, Back Home Cannabis Co. improved its position to rank 12 by June 2024, reflecting a steady increase in market presence. This upward trajectory is noteworthy when compared to competitors like Hudson Cannabis, which fluctuated significantly, dropping to rank 19 in May before rebounding to rank 10 in June. Similarly, Aeterna showed a dramatic rise from outside the top 20 in March to rank 13 in June. Meanwhile, Hepworth experienced volatility, peaking at rank 7 in May but falling back to rank 14 in June. Platinum Reserve maintained a relatively stable position, consistently ranking around 11. These shifts highlight Back Home Cannabis Co.'s growing competitiveness and potential for further market share gains in the New York Flower category.
Notable Products
In June 2024, Jack Herer (3.5g) maintained its top position as the highest-selling product for Back Home Cannabis Co., with sales reaching 1112 units. White Widow (3.5g) climbed from third place in May to second place in June, showing a significant increase in sales to 797 units. Super Lemon Haze (14g) made a notable jump to third place from fifth place in May, indicating strong consumer interest. Super Lemon Haze (3.5g) slipped to fourth place, continuing a downward trend from its first-place ranking in March. Blackberry Kush (14g) entered the rankings for the first time in June, securing the fifth position with 592 units sold.
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