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Sep-2024
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has shown remarkable growth in the New York market, particularly in the Flower category. Over the span from June to September 2024, the brand has climbed from the 15th to the 9th position in the rankings, indicating a strong upward trajectory. This is underscored by a significant increase in sales, with September figures reaching over a million dollars. The positive movement in rankings and sales suggests that the brand's strategy in the Flower category is resonating well with consumers in New York. However, it's important to note that this trend is specific to New York, and similar data from other states or provinces could provide additional insights into the brand's overall performance.
In contrast, the Pre-Roll category for Back Home Cannabis Co. also shows positive movement but at a more modest pace. Starting at the 23rd position in June, the brand improved to the 15th rank by September in New York. While the brand maintained a presence in the top 30, the fluctuations suggest a competitive environment in the Pre-Roll segment. The steady increase in sales numbers indicates a growing consumer base, though the brand has not yet broken into the top 10 for this category. The absence of rankings in other states or provinces highlights areas where the brand may not yet have a strong foothold, presenting both challenges and opportunities for expansion.
Competitive Landscape
In the competitive landscape of the New York flower category, Back Home Cannabis Co. has shown a steady improvement in its ranking over the past few months, moving from 15th in June 2024 to 9th by September 2024. This upward trend is indicative of a significant increase in sales, reflecting a growing consumer preference for their products. Notably, Nanticoke remains a strong competitor, consistently ranking in the top 7, although they have experienced a slight decline from 5th to 7th place. Meanwhile, Rythm has maintained a stable position at 8th, just ahead of Back Home Cannabis Co., suggesting a close competition. Leal has shown remarkable progress, climbing from 40th to 10th, indicating a rapidly increasing market presence. The competitive dynamics in this category highlight the importance for Back Home Cannabis Co. to continue its momentum to further improve its market position against these formidable competitors.
Notable Products
In September 2024, Jack Herer (3.5g) continued its reign as the top-performing product for Back Home Cannabis Co., maintaining its number one rank with sales reaching 3811 units. Climbing to the second spot, White Widow (3.5g) showed a steady increase in sales, moving up from third place in previous months. Super Lemon Haze (3.5g) experienced a slight dip, dropping to the third position despite a consistent rise in sales figures. The Super Lemon Haze (14g) variant, which debuted in rankings in August, held steady at fourth place. Notably, the Super Lemon Haze Pre-Roll 6-Pack (3g) re-entered the rankings at fifth position, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
