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Jul-2025
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has shown a notable upward trajectory in the New York market, particularly in the Flower category. From April to July 2025, the brand improved its ranking from 10th to an impressive 5th position. This consistent climb suggests a strong consumer preference and possibly effective market strategies. The sales figures for July 2025 in the Flower category highlight a significant growth from previous months, indicating a robust demand. However, the brand's absence from the top 30 in other states or provinces could suggest a more regional focus or differing competitive landscapes elsewhere.
In the Pre-Roll category, Back Home Cannabis Co. has also made commendable strides in New York. Moving from 15th place in April to 8th in July 2025, the brand demonstrates a growing presence and acceptance among consumers. The upward movement in rankings is accompanied by increasing sales, reflecting a successful penetration in this segment. Despite this progress in New York, the lack of data from other regions implies that the brand might not yet have a substantial foothold outside this state, or it could be facing stiff competition that keeps it out of the top 30 elsewhere.
Competitive Landscape
In the competitive landscape of the New York flower category, Back Home Cannabis Co. has demonstrated a notable upward trajectory in recent months. Starting from a rank of 10th in April 2025, Back Home Cannabis Co. climbed to 5th place by July 2025, indicating a significant improvement in market position. This rise is particularly impressive given the strong performance of competitors such as Matter., which consistently held a top 3 position, and Untitled, which maintained a steady 4th place ranking. Meanwhile, Leal and Revert Cannabis New York also showed positive trends, with Leal advancing from 12th to 6th and Revert Cannabis New York moving from 9th to 7th. Despite these competitive pressures, Back Home Cannabis Co.'s ability to leapfrog its rivals and secure a top 5 position underscores its growing influence and success in the New York market.
Notable Products
In July 2025, Maui Wowie (3.5g) emerged as the top-performing product for Back Home Cannabis Co., climbing from its previous third-place ranking in June to first place, with impressive sales of 6412 units. White Widow (3.5g) maintained its strong performance, holding steady in second place, though its sales slightly decreased from the previous month. Northern Lights (3.5g) improved its position from fifth in June to third in July, showing a positive trend. Super Lemon Haze (3.5g) entered the rankings for the first time in July, securing fourth place. Additionally, the Maui Wowie Pre-Roll 6-Pack (3g) debuted in the fifth position, indicating a growing interest in pre-rolls alongside traditional flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
