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Apr-2025
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Overview
Market Insights Snapshot
Back Home Cannabis Co. has demonstrated notable performance in the New York market, particularly in the Flower category. Over the first four months of 2025, the brand has consistently improved its position, moving from 14th in January to a commendable 10th place by April. This upward trajectory is indicative of a strong market presence and growing consumer preference. The brand's sales in the Flower category have shown a consistent upward trend, with a significant increase observed in April, suggesting effective strategies in product placement or consumer engagement. However, the absence of the brand in the top 30 for other states could either reflect a strategic focus on New York or an opportunity for expansion into new markets.
In the Pre-Roll category, Back Home Cannabis Co. has also made strides in New York. Starting at the 20th position in January, the brand has climbed to the 14th spot by March and maintained this rank through April. This stability in rankings, coupled with a steady increase in sales, highlights a strong foothold in the Pre-Roll segment. The brand's absence from the top 30 in other states for this category could be seen as a gap in their market penetration strategy or a focused approach on strengthening their existing market share in New York. The data suggests that while Back Home Cannabis Co. has made significant progress in New York, there is potential for growth in other regions if they choose to diversify their market strategy further.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Back Home Cannabis Co. has shown a notable upward trajectory in its market position, climbing from a rank of 14 in January 2025 to 10 by April 2025. This improvement is significant when compared to competitors such as Rythm, which maintained a relatively stable ranking around 7 to 9, and Revert Cannabis New York, which experienced a slight decline from 6 to 9 over the same period. Meanwhile, Leal and Nanticoke have seen more static or declining ranks, with both brands not breaking into the top 10 by April. Back Home Cannabis Co.'s ascent suggests a positive reception and growing consumer preference, potentially driven by strategic marketing or product differentiation, which could be further leveraged to capture more market share against these established competitors.
Notable Products
In April 2025, Northern Lights (3.5g) emerged as the top-performing product for Back Home Cannabis Co., maintaining its leading position from February and returning to the top after ranking second in March. It achieved impressive sales of 2824 units, making it the highest-selling product for the month. White Widow (3.5g) secured the second spot, showing a strong comeback after not being ranked in February and March, with sales reaching 2723 units. Maui Wowie (3.5g) consistently held the third position, demonstrating steady performance with increasing sales figures month over month. Jack Herer (3.5g) made its debut in the rankings at fourth place, while Acapulco Gold (3.5g) slipped to fifth after being in the top three in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
