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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Matter. is stocked at 64 licensed dispensaries across New York, Pennsylvania, and 5 other states, 37 of them in New York, with the deepest coverage in New York, Staten Island, Queens, Brooklyn, and Auburn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Matter. concentrated 96.39% of October 2026 sales in Flower, where sales fell 60.51% year over year and 58.91% month over month, while Pre-Roll held 1.74% share with declines of 86.03% YoY and 74.65% MoM. Beverage accounted for 1.27% share with a 44.53% YoY drop and 37.67% MoM decline, and Edible sat at 0.60% share with a 90.64% YoY contraction and 61.74% MoM slide. Average price decreased 4.39% YoY to $58.03 even as Flower pricing sat higher at $61.68, and in Ohio Flower the brand ranked 28th. The pattern points to category over-concentration amplifying downside, as simultaneous double-digit contractions across the small non-Flower portfolios leave limited buffers against a broad-based demand pullback.
With Flower at 96.39% share and ranking 28th in Ohio, the brand’s positioning is tethered to a single category where both YoY (-60.51%) and MoM (-58.91%) declines exceeded the brand’s average price deflation of 4.39%, implying volume compression rather than primarily price-driven loss. The steeper contractions in Pre-Roll (-86.03% YoY) and Edible (-90.64% YoY), combined with Beverage’s smaller but material 44.53% YoY decline, indicate that diversification pathways are currently too thin to offset Flower volatility. This configuration implies the brand is positioned as a high-price Flower specialist (category price $61.68 vs. brand-wide $58.03) without sufficient adjacent-category ballast, raising execution risk if rank drifts below 28th or if MoM erosion near 59% persists.
Competitive Landscape
Matter. sits at rank #28 in Ohio Flower in October 2026, down 1 position from #27 in July 2026, after peaking at #14 in August 2026; that 14-place slide from peak to current contrasts with Klutch Cannabis holding #1 while improving 6 ranks year over year and Find. rising 24 ranks YoY to #4 alongside a 353.7% YoY sales gain, indicating that share is consolidating toward faster-advancing leaders. With Matter. moving from #27 to #28 over the last three months and trailing RYTHM at #5 (up 11 YoY) and Riviera Creek at #2 (up 1 YoY), the pattern implies Matter.’s rank trajectory is drifting downward as tier-one incumbents and surging climbers widen the gap.
Notable Products
Matter.’s October 2026 sales are heavily concentrated in a few items, with Headband Harmony (14.15g) alone at 46.3% and the top 10 products combining for 85.6%, so most of its sales ride on a short list led by one product.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
