Market Insights Snapshot
In the state of Illinois, Matter. has seen a stable performance in the Beverage and Tincture & Sublingual categories, maintaining its rank at 9th and 5th respectively from July to October 2023. However, the brand's standing in the Edible, Flower, and Pre-Roll categories has been fluctuating. Most notably, the rank in the Pre-Roll category has seen a downward trend, moving from 15th place in July to 26th in October. The Vapor Pens category has shown a similar trend, with the rank slipping from 32nd to 41st over the same period.
In contrast, Matter.'s performance in the Maryland market has been more consistent, particularly in the Flower category where it has maintained a position within the top 15 brands. The Edible category has seen a slight improvement, moving up from 25th place in July to 21st in September, before slipping back to 24th in October. The brand's rank in the Pre-Roll category has also improved, moving up from 15th to 13th place over the same period. However, in the Vapor Pens category, Matter.'s rank has fluctuated, moving from 44th to 35th, then back to 38th.
In the Flower category within the Maryland market, Matter. has seen a slight drop in its ranking from July to October 2023, moving from 11th to 14th place. This indicates a shift in consumer preference or increased competition. Notably, gLeaf (Green Leaf Medical) has also experienced a significant drop in rank during the same period, falling from 6th to 13th. Conversely, Cookies has improved its position, climbing from 19th to 16th, while Roll One has seen a fluctuation in rank but ended up improving from 14th to 12th. CULTA, another competitor, has also experienced a rank fluctuation, ultimately dropping from 9th to 15th. These changes in the competitive landscape suggest that Matter. may need to reassess its market strategies to maintain or improve its position.
In October 2023, the product from Matter with the highest sales was 'Blueberry AK (3.5g)', a Flower category product, maintaining its top position from the previous month. It sold 3353 units, the only raw sales figure we'll share. The second highest seller was 'Mimosa (3.5g)', another product in the Flower category, which jumped from unranked in September to second place in October. The third highest seller was 'Mimosa Pre-Roll (1g)', a product in the Pre-Roll category, which also made a significant leap from unranked in September to the third spot in October. 'Green Gelato (3.5g)', another Flower category product, maintained its fourth position from September, while 'Peyote Cookies (3.5g)' entered the top five for the first time in October.