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Feb-2026
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Overview
Market Insights Snapshot
The performance of Matter. across various states shows a mixed picture with notable trends in specific categories. In Illinois, the brand's presence in the Flower category has seen a decline, with rankings dropping from 57th in November 2025 to 67th by February 2026. This downward trend is mirrored by a significant decrease in sales from November to February. In contrast, Maryland presents a more positive outlook for Matter., where the brand has climbed in the Flower category rankings, moving from 31st in November to 23rd in February. This upward movement is supported by a consistent increase in sales over the same period.
In New York, Matter. maintains a relatively stable position in the Flower category, holding around the 9th to 14th rank from November to February. However, their performance in the Pre-Roll category is less prominent, with rankings not making it into the top 30 in recent months, indicating a potential area for improvement. The sales figures in New York for the Flower category show a decline from December 2025 to February 2026, suggesting challenges in maintaining growth. These insights highlight the varied performance of Matter. across states and categories, offering a glimpse into potential strategic adjustments needed to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Matter. experienced a notable shift in its market position from November 2025 to February 2026. Initially ranked 9th in November, Matter. saw a slight decline to 10th in December and further dropped to 14th by January and February. This downward trend in rank coincided with a decrease in sales, contrasting with competitors like Nanticoke, which improved its rank from 14th in November to 12th by February, alongside a consistent increase in sales. Meanwhile, The Botanist maintained a relatively stable position, peaking at 9th in December before settling at 13th in February. The Plug Pack faced a significant drop from 10th in November to 18th in December, indicating potential volatility in their market presence. These dynamics suggest that while Matter. remains a key player, it faces increasing competition from brands like Nanticoke, which are gaining traction and could potentially impact Matter.'s market share if current trends continue.
Notable Products
In February 2026, the top-performing product for Matter. was Grape Gas (3.5g), which climbed to the first position with sales reaching 2151. The Garlicane (3.5g) followed closely in second place, maintaining strong sales momentum from previous months. Grape Gas (28g) made a notable leap to third place, showing significant improvement from its debut ranking in January. Orange Cookies (3.5g), despite being a previous leader, fell to fourth place. Papaya Juice (3.5g) entered the rankings in fifth position, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
