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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Matter. has demonstrated a consistent presence in the Flower category, showing a positive trend from January to April 2025. Starting from the 48th position in January, Matter. climbed to the 45th spot by April, indicating a steady improvement in market performance. However, in the Pre-Roll category, Matter. made its debut in March at the 41st position, which suggests a late but notable entry into this segment. This movement could imply a strategic focus or a growing acceptance of their Pre-Roll products among consumers in Illinois.
In Maryland, Matter. has maintained a strong foothold in the Flower category, consistently ranking within the top 30. The brand moved from 27th place in January to an impressive 22nd place by April, reflecting a solid performance and possibly an expanding consumer base. Meanwhile, in New York, Matter. has shown mixed results across categories. While their Flower products have sustained a high ranking, peaking at 3rd position early in the year, their performance in the Edible category has seen a slight decline, dropping from 20th to 23rd position by April. This divergence suggests varying consumer preferences or competitive pressures in different product categories within the state.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Matter. has experienced some fluctuations in its ranking, moving from a consistent 3rd place in January and February 2025 to 6th in March, before slightly recovering to 5th in April. This shift is notable as it coincides with the rise of The Plug Pack, which surged from 16th in January to 2nd in March, indicating a strong market presence that may have impacted Matter.'s position. Meanwhile, Rolling Green Cannabis has shown steady improvement, moving from 5th to 3rd place by April, further intensifying the competition. Find. has also been a close competitor, maintaining a similar sales trajectory to Matter., with both brands experiencing a dip in February but recovering by April. The dynamic shifts in rankings highlight the competitive pressure Matter. faces in maintaining its market share amidst aggressive advancements by other brands.
Notable Products
In April 2025, the top-performing product for Matter was Apex R1 (3.5g) in the Flower category, maintaining its first-place ranking from March with impressive sales of 2,199 units. Cherry Cola Gummies 10-Pack (100mg), from the Edible category, climbed to the second position, improving from fourth place in March, despite a slight decrease in sales. Scotties Cake (3.5g) made its debut in the rankings at third place, indicating strong consumer interest. Orange Cookies (3.5g) also entered the rankings at fourth place, followed closely by Juicy Jet (14g) at fifth. This shift in rankings suggests a growing preference for Flower products among consumers in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
