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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Matter.’s mix in June 2026 is concentrated in Flower at 95.61% share, with Flower up 37.47% month over month but down 43.47% year over year, while Pre-Roll holds 2.70% share with an 11.27% MoM decline and a 73.31% YoY decline. Beverage, at 1.27% share, grew 45.48% MoM and 35.45% YoY, whereas Vapor Pens at 0.31% share fell 94.92% MoM and 72.68% YoY; Edible sits at 0.11% share with a 52.48% MoM decline and a 98.99% YoY drop. With overall brand sales down 48.06% YoY and average price down 1.92% YoY to $54.59, the category mix implies heavy reliance on Flower volatility and negligible ballast from smaller formats, culminating in a concentrated profile that magnifies swings rather than smoothing them.
The June 2026 shift—Flower surging 37.47% MoM while Vapor Pens collapse 94.92% MoM and Pre-Roll slips 11.27% MoM—positions Matter. as a Flower-first brand ranked 20 in Flower in New York, but with limited cross-category insulation. Beverage’s 35.45% YoY and 45.48% MoM growth at only 1.27% share suggests a potential adjacency that can modestly diversify risk, yet the 98.99% YoY decline in Edible and the 72.68% YoY decline in Vapor Pens indicate capability gaps; the pattern implies that sustaining Flower momentum is necessary in the near term while selectively scaling Beverage to reduce dependence on a single category without materially raising average price pressure.
Competitive Landscape
Matter. currently ranks #20 in NY Flower for June 2026, down 16 positions year over year from #4, and 3 spots lower than its March 2026 position at #17; the brand also sits 18 places below its peak of #2 from October 2024. In contrast, Find. climbed to #1 with a +3 YoY rank gain alongside 35.6% YoY sales growth, while RYTHM rose to #5 with a +10 YoY rank change and 40.6% YoY growth, indicating that Matter.’s relative decline is driven more by competitors accelerating upward than a broad category contraction. The juxtaposition of Matter.’s -16 rank slide against competitors’ upward mobility implies that without a pivot that addresses assortment or velocity gaps visible since October 2024, the brand’s trajectory points toward further share compression in the next two quarters.
Notable Products
Super Boop (2.83g) led June 2026 with a 283% month-over-month jump to rank 1, while Intergalactic (14.15g) climbed 113% to rank 2, indicating demand is concentrating at the very top. With four of the top ten being 14 g-plus formats and two separate Intergalactic SKUs inside the top 4, the rank consolidation around larger pack sizes and repeat strain equity signals a trade-up trend that Matter. can lean into for higher-volume turns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
