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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Matter. has shown varied performance across different states and product categories. In Illinois, the brand's presence in the Flower category has seen some oscillation, moving from a rank of 57 in September 2025 to 51 by December 2025. This upward trend, especially the jump in December, suggests a positive reception or strategic shift that bolstered its sales to $137,526 in that month. Conversely, in Maryland, Matter. maintained a more stable position within the Flower category, holding its rank at 31 from November to December 2025, indicating a consistent market presence. This steadiness could be attributed to sustained consumer loyalty or effective marketing strategies.
In New York, Matter. experienced mixed results across categories. In the Edible category, the brand's rank dropped from 30 in September 2025 to 39 in October, after which it fell out of the top 30, highlighting a potential area for improvement. However, in the Flower category, Matter. maintained a strong position, fluctuating slightly but staying within the top 10, which is indicative of robust market performance and consumer preference. The Pre-Roll category, on the other hand, showed a less favorable trend, with ranks hovering in the 80s, suggesting that this category might not be as strong for Matter. in New York. This diverse performance across categories and states underscores the brand's varying success and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Matter. has experienced fluctuations in its ranking over the last few months of 2025. Starting from a rank of 7th in September, Matter. dropped to 10th in October, slightly improved to 9th in November, and then returned to 10th in December. This indicates a relatively stable but slightly declining position amidst its competitors. Notably, Back Home Cannabis Co. maintained a stronger position, consistently ranking higher than Matter., although it also experienced a decline from 4th to 8th place over the same period. Meanwhile, The Botanist showed significant upward momentum, climbing from 17th in September to 9th by December, surpassing Matter. in the process. This competitive pressure, particularly from The Botanist's rapid ascent, suggests that Matter. may need to reassess its strategies to regain a stronger foothold in the New York Flower market.
Notable Products
In December 2025, Matter's top-performing product was the CBD/CBN/THC 1:1:2 Lunaberry Sour Chewable Gels 10-Pack (50mg CBD, 50mg CBN, 100mg THC) in the Edible category, maintaining its first-place rank from the previous two months with sales of 2101 units. Orange Cookies in the Flower category secured the second position, consistent with its ranking in November, and showed an increase in sales from 1713 to 1961 units. Grape Gas, also in the Flower category, remained steady at the third position, with a slight sales increase compared to the previous month. Scotties Cake dropped to fourth place, continuing its decline from first place in September. Garlicane maintained its fifth position, consistent with its debut in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
