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Sep-2025
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Overview
Market Insights Snapshot
In examining the performance of Matter. across various states and categories, it's clear that the brand has experienced mixed outcomes. In Illinois, Matter. has not been able to break into the top 30 in the Flower category, with rankings consistently above 50, culminating in a drop to 60th place by September 2025. This indicates a struggle to capture market share in a competitive environment. On the other hand, in Maryland, Matter. has maintained a presence in the top 30 for the Flower category, though it has seen a downward trend from 23rd place in June to 35th by September. This suggests a need for strategic adjustments to regain momentum in a market where they once held a stronger position.
In New York, Matter. has shown a stronger performance in the Flower category, consistently ranking in the top 5, although it did drop slightly to 5th place in September. This indicates a robust presence and consumer preference in the state. However, their performance in the Edible and Pre-Roll categories tells a different story. While they managed to stay within the top 30 for Edibles, their rank slipped from 21st in June to 30th by September, suggesting increasing competition or shifting consumer preferences. In Pre-Rolls, Matter. struggled to maintain a strong foothold, with rankings not even reaching the top 50, highlighting a potential area for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Matter. has experienced a notable shift in its market position from June to September 2025. Initially holding a steady rank of 3rd place from June to August, Matter. saw a decline to 5th place by September. This change in rank is particularly significant given the competitive dynamics with brands like Back Home Cannabis Co., which improved its position from 9th in June to 3rd by September, and Revert Cannabis New York, which climbed from 8th to 4th in the same period. Despite Matter.'s decline in rank, its sales figures remained robust until September, when a decrease was observed. Meanwhile, Leal and Find. maintained relatively stable positions, indicating a highly competitive environment where shifts in rank can significantly impact brand visibility and consumer perception.
Notable Products
In September 2025, Scotties Cake (3.5g) maintained its position as the top-performing product for Matter, with sales reaching 2862 units. Larry Burger (3.5g) held steady at the second spot, showing a consistent performance over the months, despite a drop in sales to 2077 units. Grape Gas (3.5g) re-entered the rankings in third place, marking a notable comeback after missing data in previous months. Orange Cookies (3.5g) debuted in the rankings at fourth place, showing promising sales figures. Lastly, Garlicane (28g) slipped to fifth place from its previous third-place rank in August, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
