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Jun-2024
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Overview
Market Insights Snapshot
Matter. has shown varied performance across different states and categories, with notable movements in rankings. In Illinois, Matter. experienced fluctuations in the Flower category, moving from 33rd in March to 30th in April, but dropping to 39th in May before recovering to 32nd in June. This indicates some volatility, but an overall positive trend. In the Pre-Roll category, Matter. was unable to maintain a top 30 position by June, which could be seen as a negative indicator for that segment. Meanwhile, Matter. did not rank in the top 30 for Edibles in Illinois, suggesting potential challenges in this category.
In New York, Matter. has shown impressive performance in the Flower category, consistently climbing from 7th in March to 3rd by June, indicating strong market presence and growth. Conversely, in Ohio, the brand's performance in the Flower category has been less stable, with rankings fluctuating between 31st and 38th, ultimately settling at 35th in June. This suggests that while Matter. is making strides in some markets, it faces challenges in others. Additionally, in Massachusetts, the Flower category saw a spike to 20th place in May before dropping back to 39th in June, indicating a short-lived peak in performance.
Competitive Landscape
In the competitive landscape of the New York Flower category, Matter. has shown a significant upward trend in both rank and sales over the past few months. Starting from a rank of 7th in March 2024, Matter. climbed to 4th in April, and further improved to 3rd place by May and June 2024. This positive trajectory is indicative of Matter.'s growing market presence and consumer preference. In contrast, LivWell and Dank. By Definition have consistently held the top positions, with Dank. By Definition maintaining the 1st rank for most months. Meanwhile, Revert Cannabis New York experienced a slight decline, moving from 3rd in March to 4th in June. Nanticoke remained stable at 8th for three months before improving to 5th in June. The competitive dynamics suggest that while Matter. is gaining momentum, it still faces stiff competition from established brands like LivWell and Dank. By Definition, which have higher sales figures. However, Matter.'s consistent rise in rank and sales indicates a promising growth trajectory in the New York Flower market.
Notable Products
In June 2024, the top-performing product from Matter. was White Lemons (3.5g) in the Flower category, which secured the first rank with notable sales of $3,074. Royal Fire Smalls (3.5g) followed closely in the second position. Larry Burger (3.5g) also made a strong showing, ranking third. Mimosa (3.5g) saw a drop from its second position in April to fourth place in June. Meanwhile, Green Gelato Pre-Roll 2-Pack (1g) slipped to fifth place after leading the charts in April.
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