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Apr-2026
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Overview
Market Insights Snapshot
In the cannabis market, Matter. has shown varying performance across different states and categories. In Illinois, the brand's Flower category did not make it into the top 30 rankings from January through April 2026, indicating a challenging landscape for Matter. in this particular market. Conversely, in Maryland, Matter. maintained a presence within the top 30, although its rank slipped from 29th in January to 39th by April. This downward trend could suggest increasing competition or shifting consumer preferences in Maryland's Flower market.
Meanwhile, in New York, Matter. consistently ranked within the top 20 for the Flower category, showing a stable performance with a slight improvement from 18th in March to 14th in April. This indicates a relatively strong foothold in New York, where the brand's sales figures have shown resilience and growth potential. The contrasting performances across these states highlight the importance of regional market dynamics and consumer behavior in shaping the success of cannabis brands like Matter. across different territories.
Competitive Landscape
In the competitive landscape of the New York flower category, Matter. has experienced notable fluctuations in its market position from January to April 2026. Starting the year at rank 15, Matter. saw a dip to rank 18 in March before rebounding to rank 14 in April. This recovery is significant as it indicates a positive shift in consumer preference or strategic adjustments by Matter. that have improved its competitive stance. In contrast, The Botanist consistently trailed Matter., dropping from rank 13 in January to rank 16 by April. Meanwhile, Nanticoke maintained a steadier position, only slightly declining from rank 11 to 13, suggesting a more stable consumer base. The Plug Pack showed the most dramatic improvement, jumping from rank 18 in January to 12 in April, which could pose a future threat to Matter.'s market share. Additionally, Grocery Cannabis experienced a decline from rank 8 to 15, potentially opening opportunities for Matter. to capture some of its market share. These dynamics underscore the competitive pressures and opportunities Matter. faces in the New York flower market.
Notable Products
In April 2026, Scotties Cake (3.5g) maintained its top position for Matter. with sales reaching 1482 units, demonstrating its consistent popularity. Grape Gas (3.5g) held the second spot, having been first in February and March, indicating a slight decrease in its ranking. Grape Gas (28g) improved to the third position from its fifth place in March, showcasing a rebound in sales performance. Orange Cookies (3.5g) saw a decrease, dropping to fourth place from its second position in March, while Orange Cookies (28g) entered the rankings for the first time at fifth place. These shifts highlight dynamic changes in consumer preferences within the flower category for Matter..
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
