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Mar-2026
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Overview
Market Insights Snapshot
The performance of the cannabis brand Matter. shows notable variations across different states and categories. In Illinois, Matter. failed to secure a spot in the top 30 brands for the Flower category from December 2025 to March 2026, indicating a challenging market presence in this state. In contrast, Maryland presents a more positive outlook, where Matter. consistently maintained a position within the top 30 for the Flower category, even improving its rank from 32 in December 2025 to 24 in February 2026, before slightly dropping to 29 in March 2026. This suggests a relatively stable demand and competitive standing in Maryland's market.
In New York, Matter. experienced a downward trend in the Flower category, starting at rank 10 in December 2025 and slipping to 18 by March 2026. Despite this decline, the brand managed to maintain a presence within the top 20, indicating a strong foothold in the New York market. However, the Pre-Roll category in New York tells a different story, with Matter. not appearing in the top 30 past December 2025, which may point to a need for strategic adjustments in this segment. These insights into the brand's performance across states and categories provide a glimpse into their market dynamics and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, Matter. has experienced a notable decline in its market position, dropping from 10th place in December 2025 to 18th by March 2026. This downward trend in rank is mirrored by a decrease in sales, which could be attributed to the rising competition from brands like The Botanist and The Bulk Boys (NY). While The Botanist also saw a decline in rank, it maintained higher sales figures than Matter., suggesting a stronger brand presence or customer loyalty. Meanwhile, The Bulk Boys (NY) improved its rank significantly from 22nd in December 2025 to 17th in March 2026, indicating a positive sales trajectory. Matter.'s consistent rank at 16th in January and February 2026, followed by a further drop in March, highlights the need for strategic adjustments to regain market share in this competitive environment.
Notable Products
In March 2026, the top-performing product for Matter was Grape Gas (3.5g) in the Flower category, maintaining its first-place rank from February. Orange Cookies (3.5g) saw a notable rise, climbing from fifth place in February to second place in March, with sales reaching 922 units. Sour Fuel (14g) entered the rankings for the first time, securing the third position. Garlicane (3.5g) experienced a slight drop, moving to fourth place from second in February. Grape Gas (28g) also saw a decrease in ranking, sliding from third to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
