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Aug-2024
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Overview
Market Insights Snapshot
Otis Garden has demonstrated a fluctuating performance in the Oregon market, particularly within the Flower category. In May 2024, the brand achieved a notable 7th place ranking, but experienced a significant drop to 19th place in June. This decline was followed by a recovery, climbing back up to 13th place in July and improving further to 12th place in August. This volatility suggests that while Otis Garden has strong brand recognition and consumer loyalty, it faces stiff competition and market dynamics that impact its monthly performance. The sales figures reflect these changes, with a notable dip in June but a steady increase in the subsequent months.
In other states, Otis Garden's performance is less visible, as the brand did not make it into the top 30 rankings in several key markets and categories. This absence can be interpreted as either a challenge or an opportunity, depending on the market conditions and competitive landscape. For instance, not appearing in the top 30 could indicate a need for strategic adjustments to capture market share or it could highlight regions where the brand has yet to establish a significant presence. The overall trend in Oregon, however, indicates potential for growth if similar strategies are applied in other states.
Competitive Landscape
In the highly competitive Oregon Flower category, Otis Garden has experienced significant fluctuations in its market position over the past few months. Starting strong in May 2024 with a rank of 7, Otis Garden saw a dip to 19 in June, but managed to recover to 13 in July and further improved to 12 in August. This volatility contrasts with the more consistent performance of competitors like Emerald Fields Cannabis, which maintained a top 5 rank for most of the period before dropping to 10 in August. Meanwhile, Gnome Grown Organics showed a steady upward trend, climbing from 21 in June to 14 in August. Another notable competitor, Evan's Creek Farms, made a remarkable leap from being outside the top 20 in June to ranking 13 in August. Despite the fluctuations, Otis Garden's sales figures indicate resilience, with a notable rebound in July and August, suggesting strong customer loyalty and effective marketing strategies. However, the brand must continue to navigate the competitive landscape carefully to maintain and improve its market position.
Notable Products
In August 2024, Blueberry Muffin (Bulk) claimed the top spot for Otis Garden with sales reaching 4509 units, a significant increase from its third place in June 2024. Sparkling Lime (Bulk) emerged as a strong contender, securing the second position despite not being ranked in previous months. Orange Cream Cake (Bulk) dropped to third place from its previous first place in May 2024. Heir Heads (Bulk) made its debut in the rankings at fourth place. Gush Mints (Bulk) remained consistent, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
