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Mar-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Otis Garden has demonstrated a mixed performance across different cannabis product categories. Specifically, in the Concentrates category, the brand has experienced a gradual decline in ranking from December 2023 to March 2024, moving from 73rd to 80th position. This downward trend is concerning as it indicates the brand is losing its foothold in the Concentrates market within Oregon, especially given that its sales also dropped from $16,670 in December 2023 to $9,861 in March 2024. This continuous decrease in both rank and sales suggests that Otis Garden may need to reassess its strategy within this category to regain its competitiveness and market share.
Conversely, Otis Garden's performance in the Flower category within the same state tells a different story. The brand has shown significant improvement, climbing from the 26th position in December 2023 to an impressive 8th by March 2024. This positive trajectory is mirrored in its sales figures, which soared from $257,205 in December 2023 to a remarkable $516,718 by March 2024. Such a substantial increase in both ranking and sales highlights Otis Garden's growing dominance and popularity in the Flower category in Oregon. This success could be attributed to various factors including product quality, marketing strategies, or consumer preferences shifting in favor of what Otis Garden offers. However, the stark contrast between its performance in the Flower and Concentrates categories underscores the complexity of consumer behavior and market dynamics in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Otis Garden has shown a notable upward trajectory in terms of rank and sales from December 2023 to March 2024. Initially not ranking in the top 20 in December, Otis Garden surged to 8th place by March 2024, with a significant increase in sales over the same period. This performance is particularly impressive when compared to its competitors. For instance, Self Made Farm fluctuated in rank but ended up in 9th place in March, despite starting stronger in December. Deep Creek Gardens and Focus North have been consistent top performers, with Focus North moving up to 6th place by March. Meanwhile, Kaprikorn, despite a mid-term dip, managed to secure the 7th spot by March, just above Otis Garden. Otis Garden's significant rank improvement and sales growth amidst this competitive set highlight its rising prominence and potential challenge to established brands in the Oregon flower cannabis market.
Notable Products
In March 2024, Otis Garden's top-performing product was Blueberry Muffin (Bulk) in the Flower category, maintaining its number one rank from February with a significant sales figure of 14,795 units. Following closely, Gush Mints (Bulk) rose from fifth to second place, showcasing a notable increase in demand. Candied Oranges (Bulk) also experienced a positive shift, moving from fourth to third rank, indicating a growing interest in this product. Tropical Jet Fuel (Bulk) saw a slight decline, moving from third to fourth place, suggesting a shift in consumer preference. Interestingly, Cap'n Jack (Bulk), which was the top product in January, dropped to fifth place in March, highlighting the dynamic nature of consumer choices in the cannabis market.
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