Market Insights Snapshot
In the category of Concentrates, Oregon's Otis Garden has seen some significant movement over the period from July to October 2023. The brand started at a rank of 61 in July, slipped to 73 in August and further down to 84 in September, before bouncing back to its original position of 61 in October. This fluctuation indicates a challenging period for the brand in this category, particularly given that a missing rank for a month signifies a failure to break into the top 20 brands in that state and category. The brand's sales also reflect this trend, with a noticeable dip in August and September before recovering somewhat in October.
As for the Flower category, Otis Garden demonstrated a more positive trend. Starting at a rank of 25 in July, the brand made a significant leap to the 10th spot in August. Despite a slight drop to 18 in September, it managed to climb back to rank 20 in October, still maintaining a position within the top 20 brands for the Oregon state. The sales figures also show an impressive surge in August, although they have since moderated. This performance in the Flower category indicates a more robust and consistent presence for Otis Garden compared to the Concentrates category.
In the Flower category within Oregon, Otis Garden has seen a significant fluctuation in rank over the course of four months, from July to October 2023. Starting at rank 25 in July, they made a notable leap to rank 10 in August, before slipping back to ranks 18 and 20 in September and October respectively. This indicates a strong performance in August, but a struggle to maintain that momentum in the following months. In comparison, Oregrown and Emerald Fields Cannabis have also seen a decline in rank, albeit less drastic, while PRUF Cultivar / PRŪF Cultivar and Karmic Elevation have experienced a more volatile trajectory. In terms of sales, Otis Garden had a spike in August, but has seen a downward trend since then, similar to Emerald Fields Cannabis and PRUF Cultivar / PRŪF Cultivar, while Karmic Elevation has seen an upward trend. These trends suggest a highly competitive market with frequent changes in consumer preferences.
In October 2023, the top-performing product from Otis Garden was 'Tuscan Gelato (Bulk)', which climbed from the 4th rank in September to the top spot. The second best-seller was 'Slurty #3 (Bulk)', a new entry on the list. 'Tuscan Gelato (3.5g)' secured the third position, also a new entrant. 'Jack Herer (Bulk)', despite being the top product in September, slipped to the 4th position in October. The fifth spot was taken by 'Grease Monkey (3.5g)', another new addition to the list. Notably, 'Tuscan Gelato (Bulk)' witnessed a significant increase in sales, reaching 6237 units sold in October.