Mar-2025
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Overview
Market Insights Snapshot
In New Jersey, Bango Bites has shown fluctuating performance in the Edible category over the first quarter of 2025. Starting in December 2024, the brand was ranked 29th, but it fell out of the top 30 in January and February before making a comeback to 27th place in March. This resurgence in March is particularly noteworthy, as it coincided with a significant increase in sales, jumping from $25,280 in February to $65,130 in March. Such a leap suggests a strong recovery or possibly a successful marketing strategy or product launch that resonated well with consumers in the state.
The absence of Bango Bites from the top 30 in January and February indicates challenges the brand faced during these months, which might have been due to increased competition or seasonal factors affecting consumer preferences. However, the brand's ability to re-enter the rankings in March is a positive sign, suggesting that it is capable of adapting to market conditions and reclaiming its position. The overall trend in New Jersey highlights the dynamic nature of the cannabis market, where brands must continuously innovate and respond to changing consumer demands to maintain or improve their standing.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, Bango Bites has experienced fluctuating rankings and sales from December 2024 to March 2025. Starting at rank 29 in December 2024, Bango Bites saw a slight decline to rank 31 in January 2025, and further down to rank 35 in February 2025, before recovering to rank 27 in March 2025. This volatility contrasts with competitors such as Kynd Cannabis Company, which maintained a steadier presence, peaking at rank 20 in January 2025. Similarly, ONYX (NJ) and Jersey Canna / Inclusion Gourmet showed more stable performances, with Jersey Canna notably climbing to rank 23 in February 2025. While Bango Bites' sales saw a significant uptick in March 2025, aligning with its improved rank, the brand faces challenges in maintaining consistent growth amidst strong competition. This analysis underscores the importance of strategic adjustments to enhance Bango Bites' market position and capitalize on growth opportunities in the New Jersey edible market.
Notable Products
In March 2025, the top-performing product for Bango Bites was the Watermelon Sugar Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from December 2024 and February 2025, with a notable sales figure of 1628 units. The Strawberry Fields Gummies 10-Pack (100mg) climbed to the second position after being third in February, showing a strong sales increase to 1361 units. Mango Gummies 10-Pack (100mg) held steady in third place, consistent with its performance in January but down from its second-place finish in February. The Edible category continues to dominate, with all top three products belonging to it. This month’s rankings reflect a dynamic shift from January, where Strawberry Fields held the top spot, showcasing the competitive nature of Bango Bites’ product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.