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ButACake is stocked at 25 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Bloomfield, Bridgeton, Buena, and Dover. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ButACake’s category mix in October 2026 is concentrated in Edible at 96.46% share, while Beverage holds 3.54% share; Edible declined by 17.72% year over year and 2.75% month over month, and Beverage fell 76.72% month over month with no year-over-year baseline. Despite an 11.48% year-over-year increase in average price to $9.69, brand sales contracted 14.70% year over year and 85.85% over 24 months, implying price can’t offset the volume pressure inside a mix dominated by a shrinking Edible base in New Jersey.
The 96.46% reliance on Edible alongside a 17.72% year-over-year decline and a 2.75% month-over-month dip indicates concentration risk, while the 76.72% month-over-month pullback in Beverage removes a potential buffer just as average price rises 11.48% year over year. With Edible rank data in New Jersey unavailable and Beverage at 3.54% share, the mix tilts toward a single-category strategy that is underpricing elasticity gains and overexposed to category headwinds, implying that stabilizing Beverage to mid‑single‑digit share or pruning Edible SKUs with sub‑$10 price points could improve contribution margin and reduce volatility.
Competitive Landscape
ButACake sits at rank #59 in New Jersey Edible for October 2026, improving 1 position year over year from #60, and edging 2 spots ahead of its July 2026 level at #61; however, this remains far from its peak at #27 in April 2025, indicating a long climb back. Among competitors, Gron / Grön held #1 with a -13.2% YoY sales change while Wyld stayed #2 with a -14.0% YoY shift, whereas OGeez! advanced from #6 to #3 on +11.8% YoY growth, meaning ButACake’s slight rank lift contrasts with leaders that are flat-to-declining and a mid-tier climber gaining share. The pattern implies ButACake’s incremental uptick is coming more from market churn than breakout momentum, so sustaining rank gains will require closing the gap from #59 toward the #27 historical ceiling as competitors consolidate at the top.
Notable Products
ButACake sells as an Edible-first brand in October 2026, with 96.4% of sales from cookies and brownies while beverages account for 3.5%. Classic Brownie (10mg) alone is 21.4%, so most of its sales ride on baked goods.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
