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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, HAZE has experienced significant fluctuations across categories. Notably, their performance in the Concentrates category saw a sharp decline from a ranking of 6th in September 2025 to 26th by November. This indicates a substantial drop in market presence despite earlier strong sales figures. In contrast, the Edibles category showed more stability, with HAZE maintaining a position within the top 60 brands, albeit never breaking into the top 30. Vapor Pens, however, did not make it into the top rankings post-August, suggesting a potential area for strategic reevaluation.
Meanwhile, in New Jersey, HAZE's performance in Concentrates remained relatively stable, consistently ranking within the top 30, although it slipped to 25th by November. This consistency is contrasted by their showing in the Edibles category, where they fell out of the top 50 by November, indicating a decline in consumer interest or market share. The Vapor Pens category initially showed promise with a peak at 39th in October, but a subsequent drop to 61st in November could suggest challenges in maintaining momentum. Interestingly, HAZE did not secure a top 30 position in Pre-Rolls by November, which might reflect shifting consumer preferences or increased competition in this segment.
Competitive Landscape
In the Massachusetts concentrates market, HAZE has experienced notable fluctuations in its ranking and sales over the past few months. Starting strong in August 2025, HAZE held a solid 7th position, but by November, it had slipped to 26th. This decline in rank is mirrored by a significant drop in sales, which fell from a high in September to less than a third of that figure by November. In contrast, competitors like DRiP (MA) and Regenerative have shown upward momentum, climbing to 25th and 24th positions respectively in November, with sales increasing steadily during the same period. Meanwhile, Four20 and Clear Gold Concentrates have maintained more stable rankings, suggesting a competitive landscape where HAZE must strategize effectively to regain its earlier market position.
Notable Products
In November 2025, the top-performing product from HAZE was the Haze x Mudd Bros - Black Razz Live Resin Gummies 10-Pack (100mg), securing the number 1 rank. The Double Myntz Wax (1g) rose to the second position, showing a significant improvement from its previous fourth place in September 2025. Raspberry Lime Live Resin Gummies 20-Pack (100mg) dropped to the third position from its leading rank in September 2025, with sales figures reaching 302 units. Exotic Berry Live Rosin Gummies 10-Pack (100mg) debuted in fourth place, while Dragonfruit Diesel Live Resin Gummies 10-Pack (100mg) completed the top five, having fallen from its third-place position in September 2025. This month highlighted a dynamic shift in consumer preferences, particularly within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
