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Aug-2025
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Overview
Market Insights Snapshot
HAZE has demonstrated varied performance across different states and product categories. In Massachusetts, HAZE's Concentrates have shown resilience, maintaining a top 10 ranking consistently, with a notable improvement from 8th place in July to 5th in August, accompanied by a significant increase in sales to $203,880. This suggests a strong foothold in the Concentrates category within the state. However, their Vapor Pens experienced fluctuations, with a brief absence from the top 30 in July, before reappearing at 81st in August. This inconsistency highlights potential challenges in maintaining a steady market position in this category.
In New Jersey, HAZE's performance has been somewhat mixed. While their Concentrates saw a decline from 13th in May to 22nd by August, indicating a downward trend, their Edible category has shown stability, hovering around the 40th position. This stability in Edibles contrasts with the Pre-Roll category, where HAZE has seen a gradual decline in rankings, moving from 52nd in May to 73rd in August. In Nevada, HAZE entered the Concentrates market at 27th place in August, marking an initial presence that could indicate future growth potential. Meanwhile, in Ohio, HAZE only appeared in the Edible category in June, ranked 61st, but did not maintain a presence in subsequent months, suggesting room for improvement in market penetration.
Competitive Landscape
In the Massachusetts concentrates market, HAZE experienced a notable fluctuation in its ranking over the summer of 2025, which could influence its strategic positioning. Starting in May with a rank of 6th, HAZE improved to 5th in June, dropped to 8th in July, and rebounded to 5th in August. This variability highlights a competitive landscape where brands like Nature's Heritage and Bountiful Farms consistently maintained top positions, ranking 2nd and 3rd respectively throughout the period. Meanwhile, Resinate showed a strong upward trend, climbing from 16th in May to 7th by August, potentially posing a future threat to HAZE's market share. Despite these challenges, HAZE's sales saw a significant boost in August, suggesting a potential recovery or successful promotional efforts that could be leveraged for sustained growth.
Notable Products
In August 2025, Lucky Charms Wax (1g) emerged as the top-performing product for HAZE, climbing from a rank of 4 in July to 1, with sales reaching 855 units. Valley of Fire Shatter (1g) maintained its position at rank 2, showing consistent performance over the months. British Bake Off Shatter (1g), which previously held the top spot in July, dropped to rank 3. Black Lotus Shatter (1g) entered the rankings at position 4, while Cherry Cheesecake Live Sugar (1g) followed closely at rank 5. These shifts indicate a dynamic change in consumer preferences and the competitive landscape within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
