Trend
Strong Decline
Oct-2023 Sales
$50K+
Product Count
41
Updated
11/3/2023
Markets

Haze Extracts

Haze Extracts, a subsidiary of MKX Oil Co, prioritizes patient health offering high-potency, cleanly-sourced cannabis cartridges, including a range of THC and CBD vape products. Launched in Florida in 2022, Haze Extracts has established itself as a premium brand, notable for developing custom extraction machines, and for its commitment to producing high-quality live resin concentrates. These processes take place by leveraging their vertical integration via the All Greens Dispensary in Arizona, a significant aspect indicating their control over product quality from seed to sale.
Haze Extracts Historical Sales by Category

Market Insights Snapshot

Looking at the performance of Haze Extracts in the Concentrates category within Massachusetts, we see a slight downward trend in their ranking over the months of July to October 2023. The brand started with a solid 6th place in July, but dropped to 7th in August, further slipping to 8th in September. However, they managed to recover slightly and maintain the 7th position in October. This fluctuation in ranking, while not drastic, does indicate a need for the brand to strengthen its position in the Massachusetts market.

When it comes to sales, Haze Extracts experienced a noticeable decrease between July and August 2023, dropping from approximately 138,000 to 103,000. The sales remained relatively stable for the following two months, hovering just above 100,000. Although the brand remained within the top 10 brands in the state, the declining trend in sales figures suggests that the brand may need to reassess its strategies to boost its market performance. It's also worth noting that despite not being in the top 5, Haze Extracts has consistently stayed within the top 10, which is a positive sign of its resilience and popularity among consumers.

Oct-2023 Rank
Concentrates
7

Competitive Landscape

In the Massachusetts Concentrates category, Haze Extracts has been experiencing a slight downward trend in rank from July to October 2023, moving from 6th to 7th place. This is in contrast to brands like Rythm and Superflux, which have been climbing the ranks, with Rythm moving from 13th to 5th place and Superflux making a significant leap from 20th to 8th place. On the other hand, High Supply / Supply and Bountiful Farms have seen a drop in their rankings, with High Supply / Supply falling from 5th to 9th place and Bountiful Farms dropping from 4th to 6th place. While Haze Extracts' sales have been slightly lower than its competitors, it's worth noting that the brand has maintained a relatively stable position in the top 10, indicating a consistent demand for their products in the market.

Haze Extracts market ranking for MA Concentrates

Notable Products

In October 2023, the top-performing product from Haze Extracts was Cherry Do-Si-Dos Wax (0.5g) in the Concentrates category, with sales reaching 631 units. Following closely in second place was Rainbow Belts Shatter (0.5g), also in the Concentrates category, which improved its ranking from third place in September. The third-best seller was Watermelon Gelato Wax (0.5g). Super Lemon Haze Shatter (0.5g) dropped from its previous rank of second in August to fourth in October. Lastly, the fifth top-performing product was Tsipouro Wax (0.5g).

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Cherry Do-Si-Dos Wax (0.5g)
Concentrates
>5
>5
>5
1
Rainbow Belts Shatter (0.5g)
Concentrates
>5
>5
3
2
Watermelon Gelato Wax (0.5g)
Concentrates
>5
>5
>5
3
Super Lemon Haze Shatter (0.5g)
Concentrates
>5
2
>5
4
Tsipouro Wax (0.5g)
Concentrates
>5
>5
>5
5
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