Haze Extracts

Data Snapshot: Apr 04, 2024
Haze Extracts Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

25

Product Count

SKUs

Haze Extracts

Overview

Haze Extracts, a subsidiary of MKX Oil Co, prioritizes patient health offering high-potency, cleanly-sourced cannabis cartridges, including a range of THC and CBD vape products. Launched in Florida in 2022, Haze Extracts has established itself as a premium brand, notable for developing custom extraction machines, and for its commitment to producing high-quality live resin concentrates. These processes take place by leveraging their vertical integration via the All Greens Dispensary in Arizona, a significant aspect indicating their control over product quality from seed to sale.
Markets

Haze Extracts Locations

Product Trends

Haze Extracts Categories

Haze Extracts Sales

Market Insights Snapshot

Haze Extracts Historical Sales by Category

In Massachusetts, Haze Extracts has shown a notable performance within the concentrates category, demonstrating a positive trend over the recent months. Starting at rank 14 in December 2023, the brand made a significant leap to rank 10 in January 2024, followed by an impressive climb to rank 6 in February 2024, before slightly dipping to rank 8 in March 2024. This trajectory not only highlights the brand's growing popularity and consumer acceptance in the state but also showcases its ability to compete in a highly competitive market. The sales figures, peaking at 132,080 in March 2024 from 67,248 in December 2023, underscore a strong and growing demand for Haze Extracts' products in the Massachusetts market.

Conversely, in Nevada, Haze Extracts' presence in the concentrates category tells a different story. The brand was absent from the top 30 rankings in December 2023 and January 2024, which could be viewed as a significant challenge in establishing its market presence. However, there was a slight improvement in February 2024, with the brand entering the rankings at position 61, and then making a minor advancement to position 60 in March 2024. Although these rankings indicate a struggle to capture a substantial market share in Nevada, the entry into the rankings could be seen as a positive step forward. The sales figures, though modest at 185 in March 2024, suggest that there is a foundation upon which the brand can build its presence in Nevada's competitive concentrates market.

Mar-2024 Rank
Concentrates
8
60
Haze Extracts

Competitive Landscape

In the competitive landscape of concentrates in Massachusetts, Haze Extracts has shown a notable upward trajectory in its ranking, moving from 14th place in December 2023 to 8th by March 2024. This growth is significant when compared to its competitors, such as Cresco Labs, which also improved but moved from 17th to 10th in the same period, and High Supply / Supply, which saw a dramatic rise from 19th to 7th, indicating a highly volatile market. Meanwhile, Dabl and Rave have been strong contenders, with Rave consistently maintaining a top 7 position, highlighting its strong market presence. Haze Extracts' sales and rank improvement, particularly its leap over Dabl in March 2024 despite Dabl's aggressive climb, showcases its growing influence and potential to challenge even more established brands like Rave in the concentrates category. This dynamic shift underscores the importance for brands to continuously innovate and adapt to maintain or improve their market positions in a competitive and rapidly changing environment.

Haze Extracts market ranking for MA Concentrates

Haze Extracts

Notable Products

In March 2024, Haze Extracts saw Bubble Bath #70 Shatter (1g) leading the sales charts within the concentrates category, with a notable sales figure of 441 units. Following closely behind, Northern Lights Wax (0.5g) secured the second position, maintaining its rank from February 2024. NY Sour Diesel Wax (0.5g), previously the top seller in February, dropped to the third spot in March, indicating a shift in consumer preferences. Fried Ice Cream Wax (0.5g) also held its ground, staying in fourth place, while Caramel Gelato Shatter (0.5g) entered the rankings at fifth. These shifts highlight dynamic market trends and the competitive nature of product offerings from Haze Extracts.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Bubble Bath #70 Shatter (1g)
Concentrates
>5
>5
>5
1
Northern Lights Wax (0.5g)
Concentrates
>5
>5
2
2
NY Sour Diesel Wax (0.5g)
Concentrates
>5
>5
1
3
Fried Ice Cream Wax (0.5g)
Concentrates
>5
>5
4
4
Caramel Gelato Shatter (0.5g)
Concentrates
>5
>5
>5
5
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