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Apr-2025
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Overview
Market Insights Snapshot
HAZE has demonstrated a consistent performance in the Concentrates category in Massachusetts, maintaining a steady position at 6th place from March to April 2025 after starting the year at 7th. This indicates a strong foothold in this category, despite a slight dip in sales from March to April. However, their presence in the Vapor Pens category in Massachusetts is notably weaker, as they have not managed to break into the top 30, with rankings hovering in the 90s throughout the first four months of 2025. This disparity suggests that while HAZE has a solid grasp on the Concentrates market, there is significant room for improvement in the Vapor Pens category within this state.
In New Jersey, HAZE's performance across categories has seen varied results. The brand has experienced a downward trend in the Concentrates category, slipping from 8th in January to 14th by April, reflecting a significant decline in sales over the months. Conversely, in the Edible category, HAZE has shown resilience, climbing from 36th in February to 28th by April, indicating a recovering trajectory after a dip earlier in the year. The Vapor Pens category, however, presents a challenge, with HAZE dropping from 26th in January to 38th in April, highlighting the competitive nature of this segment. These movements underscore the brand's need to reassess strategies in New Jersey to bolster its standings, especially in the more competitive categories.
Competitive Landscape
In the Massachusetts concentrates market, HAZE has maintained a stable position, consistently ranking 6th from March to April 2025, despite a slight dip in sales from $165,275 in March to $156,471 in April. This stability is notable when compared to competitors like Rave, which experienced a drop from 5th to 7th place in the same period, and Cultivators Classic, which fluctuated between 4th and 7th place. Meanwhile, Bountiful Farms has shown a strong upward trend, reaching 3rd place in March before settling at 4th in April, indicating a competitive edge in sales performance. Local Roots has remained steady at 8th place, suggesting a consistent but less aggressive market presence. HAZE's ability to maintain its rank amidst these fluctuations highlights its resilience and potential for growth in a competitive landscape.
Notable Products
In April 2025, the top-performing product from HAZE was NY Sour Diesel Live Badder (1g) in the Concentrates category, maintaining its position as the number one ranked product for two consecutive months. British Bake Off Shatter (1g) emerged as the second best-seller in the same category, with notable sales of 713 units. Afgoo Shatter (1g) secured the third spot, while Lemon OG Wax (1g) followed closely in fourth place. Cherry Do-Si-Dos Wax (0.5g) dropped to fifth position from its previous fourth-place ranking in February. The consistent leadership of NY Sour Diesel Live Badder (1g) highlights its sustained popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
