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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HAZE is stocked at 100 licensed dispensaries across Florida, New Jersey, and Nevada, 62 of them in Florida, with the deepest coverage in Orlando, Fort Myers, Pensacola, Tampa, and Winter Haven. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, HAZE’s category mix concentrated in Vapor Pens at 49.76% share with year-over-year decline of 52.39% and month-over-month decline of 41.59%, while Concentrates held 30.98% share with year-over-year decline of 89.21% and month-over-month decline of 29.56%. Edible accounted for 13.40% share with a 85.29% year-over-year drop but a 0.44% month-over-month uptick, and Pre-Roll at 5.72% share fell 85.17% year-over-year and 46.62% month-over-month. HAZE’s Vapor Pens ranked 65th in New Jersey, and the brand’s average price rose 40.95% year-over-year to $32.57; this mix and pricing pattern implies the portfolio is concentrated in a weakening lead category and losing scale fastest in Concentrates, with only Edible showing a near-term stabilization signal.
The mix shift implies HAZE is overexposed to categories with sharper volume compression (Vapor Pens down 52.39% year-over-year and 41.59% month-over-month; Pre-Roll down 85.17% year-over-year and 46.62% month-over-month) while its modest Edible stability (0.44% month-over-month on a 13.40% share base) is too small to offset declines. With a 65th rank in New Jersey Vapor Pens and a 40.95% year-over-year average price increase alongside brand sales down 80.81% year-over-year, the positioning skews toward higher ticket items without sufficient velocity, implying a need to rebalance toward price-accessible formats and to lean into the only category showing month-over-month resilience.
Competitive Landscape
HAZE sits at rank #65 in New Jersey Vapor Pens in September 2026, down 17 positions year over year from #48, while improving 6 spots versus June 2026 when it was #71; the brand’s historical peak was #19 in November 2024, marking a 46-rank slide from its high-water mark. Meanwhile, Fernway moved from #2 to #1 year over year as its sales grew 19.2%, and Select fell from #1 to #2 with a 24.0% sales decline, indicating top-tier churn that HAZE has not capitalized on despite a recent 6-rank quarter-on-quarter lift. With leadership reshuffling at the top and HAZE drifting from #19 to #65 over 22 months, the trajectory implies the brand is in a mid-tier erosion cycle where short-term gains are insufficient without sustained share recovery against leaders gaining or holding positions.
Notable Products
Haze x Mudd Brothers - Harlem Nights Live Rosin Badder (1g) posted the steepest shift in September 2026 with a -50.0% MoM drop while holding rank 4, signaling demand risk for concentrates as Snowfall Live Resin Cartridge (0.5g) fell -56.9% at rank 7. In contrast, Haze x Mudd Bros - Black Razz Live Resin Gummies 10-Pack (100mg) rose +35.9% at rank 2 as Citrus OG Live Rosin Gummies 10-Pack (100mg) slid -45.6% at rank 8, concentrating volatility within edibles that now span a top-2 placement and a bottom-half position. Across the top ten, three Vapor Pens sit at ranks 3, 7, and 9 with one severe MoM decline and two without reported changes, implying a skew toward trial-and-error in form factors where only select SKUs sustain rank without discount-driven volume, despite one SKU clearing roughly $6.9k in sales. The pattern implies HAZE is consolidating around one high-ranking edible while de-prioritizing underperforming concentrates and recalibrating Vapor Pens to stabilize rank without relying on volatile MoM spikes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
