Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Haze Extracts has shown a variable performance across different categories and states. In Massachusetts, the brand's ranking in the Concentrates category has fluctuated over the past few months. Starting at 13th place in March 2024, Haze Extracts saw a decline to 18th in April and further down to 23rd in May. However, the brand made a notable recovery to the 17th spot in June. This movement indicates a potential resurgence, but the drop to 23rd in May highlights the competitive nature of the market and suggests that Haze Extracts may need to focus on maintaining consistent quality and marketing efforts to stabilize its ranking.
When examining sales trends, Haze Extracts experienced a significant dip from $76,702 in March to $54,280 in April, followed by a continued decrease to $42,041 in May. The uptick to $57,030 in June is a positive sign, suggesting that the brand's efforts to regain market share are beginning to pay off. The absence of Haze Extracts from the top 30 brands in any given month would be a concerning indicator of market performance, as it suggests the brand is struggling to maintain visibility and consumer interest. Overall, while there are promising signs of recovery, the brand's fluctuating rankings and sales figures highlight the need for a strategic approach to sustain growth in the competitive Massachusetts market.
Competitive Landscape
In the Massachusetts concentrates market, Haze Extracts has experienced notable fluctuations in its ranking and sales over the past few months. Starting at rank 13 in March 2024, Haze Extracts saw a decline to rank 18 in April and further to rank 23 in May, before recovering to rank 17 in June. This volatility indicates competitive pressure from brands like Fox Tales, which consistently outperformed Haze Extracts, peaking at rank 7 in May. Additionally, The Blues Brothers showed an upward trend, moving from rank 31 in April to 21 in June. Another competitor, Remedi, also demonstrated a strong performance, climbing from rank 41 in March to 20 in June. These shifts suggest that Haze Extracts needs to strategize effectively to maintain and improve its market position amidst dynamic competition.
Notable Products
In June 2024, the top-performing product from Haze Extracts was Temptation Shatter (0.5g) in the Concentrates category, which achieved the number one rank with a notable sales figure of 397.0. Blue Dream Wax (0.5g) followed as the second highest seller, maintaining its strong performance from the previous month where it was ranked third. London Pound Cake Shatter (0.5g) secured the third position, marking its debut on the rankings. Ice Cream Mints #25 Wax (0.5g) and Rainbow Sherbert #11 Wax (0.5g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these rankings show a significant shake-up, particularly with Temptation Shatter's rise from fourth place in April and May to the top spot in June.