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Dec-2025
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Overview
Market Insights Snapshot
HAZE's performance in the Massachusetts market has shown significant fluctuations across different categories. In the Concentrates category, HAZE experienced a noticeable decline, dropping from 7th place in September 2025 to 30th place by December 2025. This downward trend is mirrored in their sales figures, which saw a substantial decrease over the same period. In contrast, their ranking in the Edible category remained outside the top 30 throughout the last four months of 2025, indicating a consistent struggle to break into the higher echelons of the market in this segment. The lack of presence in the top 30 for Edibles highlights an area where HAZE may need to focus on improving their market strategy.
In New Jersey, HAZE's performance across categories presents a mixed picture. The brand maintained a relatively stable presence in the Concentrates category, although they did slip from 17th to 29th place from October to December 2025. Interestingly, their sales in the Vapor Pens category showed some resilience, with a notable increase from 36th place in October to 54th place in December, accompanied by a growth in sales. However, HAZE did not make it into the top 30 for Pre-Rolls in the latter months of 2025, which could suggest a potential area for growth if they wish to expand their market share in New Jersey. The varying performance across these categories highlights both challenges and opportunities for HAZE as they navigate the competitive landscape in this state.
Competitive Landscape
In the New Jersey Vapor Pens category, HAZE has experienced fluctuations in its market position, with its rank improving from 47th in September 2025 to 36th in October, before dropping to 60th in November and slightly recovering to 54th in December. This volatility highlights a competitive landscape where brands like Space Ranger and Trippy Sips have shown more consistent performance, with Space Ranger maintaining a stronger upward trajectory, ending December at 49th, and Trippy Sips holding steady around the 50th mark. Meanwhile, GRUV and Full Tilt Labs have struggled to break into the higher ranks, indicating potential opportunities for HAZE to capitalize on their weaknesses. Despite these challenges, HAZE's sales saw a significant boost in October, suggesting that targeted marketing efforts or product innovations could have temporarily enhanced its market presence, though sustaining this momentum remains crucial for long-term success.
Notable Products
In December 2025, the top-performing product for HAZE was Haze x Mudd Bros - Black Razz Live Resin Gummies 10-Pack (100mg), maintaining its number one rank from November with sales of 289 units. Raspberry Lime Live Resin Gummies 20-Pack (100mg) held steady at the second position, showing consistent performance over the months with a slight decrease in sales to 286 units. Haze X Mudd Brothers - Tropical Punch Live Rosin Gummies 10-Pack (100mg) made a strong entry into the rankings at third place. Haze x Mudd Brothers - Raspberry Lime Live Rosin Gummies 10-Pack (100mg) followed closely in fourth place, indicating a robust demand for rosin-based products. Double Myntz Wax (1g) saw a drop from third to fifth place, reflecting a shift in consumer preference towards edibles in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
