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Apr-2026
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Overview
Market Insights Snapshot
HAZE has shown varying performance across different states and categories, with notable movements in the New Jersey market. In the Concentrates category, HAZE improved its position from 34th in January to 20th by April, indicating a strengthening presence. However, in the Vapor Pens category, after an initial rise from 74th to 52nd in February, the brand experienced a slight decline, settling at 65th by April. This fluctuation suggests potential challenges in maintaining a steady upward trajectory in this category. In contrast, the Edible category saw a steady improvement, moving from 55th to 45th over the same period, which may reflect growing consumer interest in their edible offerings.
In Massachusetts, HAZE's performance presents a different landscape. The brand did not make it into the top 30 for Concentrates, ranking 51st in January, which highlights a significant gap in market penetration compared to New Jersey. Additionally, HAZE did not appear in the top 30 for the Edible category, with its highest rank being 61st in April. This absence from the top rankings in Massachusetts suggests that HAZE may need to reassess its strategy in this market to enhance its competitive stance. The contrast between the two states underscores the importance of tailored market approaches and the potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of concentrates in New Jersey, HAZE has shown a commendable upward trajectory in terms of rank and sales. Starting from a rank of 34 in January 2026, HAZE improved to rank 20 by April 2026, indicating a positive trend in market acceptance and consumer preference. This rise is particularly notable when compared to competitors like Breakwater, which fluctuated but maintained a higher rank, and Strike, which consistently stayed ahead of HAZE. Meanwhile, Jerzy Landscapes and Shady Extracts exhibited more volatility, with Shady Extracts missing the top 20 in February. HAZE's sales figures reflect a steady climb, with April sales nearing those of Shady Extracts, suggesting a potential for further rank advancement if this momentum continues. This data highlights HAZE's growing presence in the New Jersey concentrates market, positioning it as a brand to watch closely.
Notable Products
In April 2026, the top-performing product from HAZE was Tangie Twist Live Resin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank with impressive sales of 1727 units. Dragonfruit Diesel Live Resin Gummies 10-Pack (100mg) climbed to the second position, showing a significant improvement from its fifth position in March. The newly ranked Haze X Mudd Brothers - Charlie's Girl #9 Live Resin Badder (1g) debuted at third place, indicating strong interest in Concentrates. The Haze x Mudd Brothers - Lilac Cookies Live Resin Badder (1g) also entered the ranking at fourth, while the Mandarin Dreamz Live Resin Gummies saw a drop to fifth place from its previous second position in January. Overall, Edibles continue to dominate the top spots, but Concentrates are gaining traction with new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
