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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, HAZE has demonstrated notable fluctuations in its performance across different product categories. For Concentrates, the brand saw a peak ranking of 6th in September 2025, but dropped to 11th by October, indicating a potential challenge in maintaining momentum despite a previous upward trend. In the Edible category, HAZE improved significantly from 64th in July to 41st in September, before slipping back to 53rd in October. This volatility suggests that while there are opportunities for growth, consistency remains a challenge. Notably, HAZE was not ranked in the top 30 for Vapor Pens in Massachusetts for most months except for a brief appearance at 90th in August, highlighting a potential area for improvement or market expansion.
In New Jersey, HAZE's performance in Concentrates showed resilience, maintaining a presence in the top 30 throughout the months, with a notable rebound to 17th place in October after a dip in August. The Edible category saw a stable performance, consistently ranked around the 38th position, suggesting a steady consumer base. Meanwhile, in the Vapor Pens category, HAZE demonstrated an impressive upward trajectory, reaching 38th place in October from 49th in July, signaling strong growth potential in this segment. However, in Nevada, HAZE's absence from the top 30 in Concentrates for most months, except for a 30th place in August, indicates a potential challenge in gaining a foothold in this market. These movements across states and categories highlight both the strengths and areas for strategic focus for HAZE's market presence.
Competitive Landscape
In the Massachusetts concentrates market, HAZE has experienced notable fluctuations in its competitive standing over the past few months. In July 2025, HAZE was ranked 10th, but it climbed to 7th in August and reached its peak at 6th in September, before dropping to 11th in October. This volatility in rank is mirrored by its sales performance, which saw a significant increase from July to September, followed by a decline in October. Competitors such as Resinate and The Heirloom Collective have also shown dynamic movements, with Resinate maintaining a strong presence in the top 10 throughout, while The Heirloom Collective remained steady around the 9th and 10th positions. Meanwhile, Local Roots consistently held the 12th rank, indicating stable performance. Interestingly, Theory Wellness made a significant leap from outside the top 20 in previous months to 13th in October, suggesting a potential emerging threat. These shifts highlight the competitive pressures HAZE faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In October 2025, MAC1 Live Badder (1g) from the Concentrates category emerged as the top-performing product for HAZE, achieving the number one rank with sales of 686 units. Sour Brunch Wax (1g), also in the Concentrates category, followed closely in second place. The N.Y. Sour Diesel Live Rosin Infused Pre-Roll (1g) secured the third position, marking its strong presence in the Pre-Roll category. Guava Sundae Live Resin Gummies 10-Pack (100mg) ranked fourth, showing consistent popularity in the Edible category. Notably, these rankings reflect a significant rise from previous months where these products were not listed, indicating a strategic shift or a successful marketing campaign by HAZE.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
