Market Insights Snapshot
Looking at the performance of Haze Extracts in the Concentrates category within Massachusetts, we see a slight downward trend in their ranking over the months of July to October 2023. The brand started with a solid 6th place in July, but dropped to 7th in August, further slipping to 8th in September. However, they managed to recover slightly and maintain the 7th position in October. This fluctuation in ranking, while not drastic, does indicate a need for the brand to strengthen its position in the Massachusetts market.
When it comes to sales, Haze Extracts experienced a noticeable decrease between July and August 2023, dropping from approximately 138,000 to 103,000. The sales remained relatively stable for the following two months, hovering just above 100,000. Although the brand remained within the top 10 brands in the state, the declining trend in sales figures suggests that the brand may need to reassess its strategies to boost its market performance. It's also worth noting that despite not being in the top 5, Haze Extracts has consistently stayed within the top 10, which is a positive sign of its resilience and popularity among consumers.
In the Massachusetts Concentrates category, Haze Extracts has been experiencing a slight downward trend in rank from July to October 2023, moving from 6th to 7th place. This is in contrast to brands like Rythm and Superflux, which have been climbing the ranks, with Rythm moving from 13th to 5th place and Superflux making a significant leap from 20th to 8th place. On the other hand, High Supply / Supply and Bountiful Farms have seen a drop in their rankings, with High Supply / Supply falling from 5th to 9th place and Bountiful Farms dropping from 4th to 6th place. While Haze Extracts' sales have been slightly lower than its competitors, it's worth noting that the brand has maintained a relatively stable position in the top 10, indicating a consistent demand for their products in the market.
In October 2023, the top-performing product from Haze Extracts was Cherry Do-Si-Dos Wax (0.5g) in the Concentrates category, with sales reaching 631 units. Following closely in second place was Rainbow Belts Shatter (0.5g), also in the Concentrates category, which improved its ranking from third place in September. The third-best seller was Watermelon Gelato Wax (0.5g). Super Lemon Haze Shatter (0.5g) dropped from its previous rank of second in August to fourth in October. Lastly, the fifth top-performing product was Tsipouro Wax (0.5g).