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Mar-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, HAZE's performance in the cannabis market has been varied across different product categories. Notably, the brand did not make it into the top 30 rankings for Concentrates and Edibles in the first quarter of 2026, indicating a potential area of concern or an opportunity for improvement. The decline from a rank of 37 in December 2025 for Concentrates suggests a downward trend in that category. It's worth noting that sales figures for Concentrates in Massachusetts dropped significantly from December 2025 to January 2026. This could be attributed to increased competition or changing consumer preferences within the state.
In contrast, HAZE has shown a more stable and somewhat positive trajectory in New Jersey. The brand's rank in the Concentrates category improved from 32 in January 2026 to 25 by March 2026, indicating a strengthening position. This upward movement aligns with a notable increase in sales during February 2026. However, the Edibles category tells a different story, with HAZE's rankings hovering in the low 50s, suggesting a need for strategic adjustments. Meanwhile, for Vapor Pens, the brand saw a rise from rank 71 in January to 51 in February, before slightly declining in March, reflecting some volatility in consumer demand or market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, HAZE has experienced notable fluctuations in its market position from December 2025 to March 2026. Starting at rank 68 in December, HAZE saw a dip to 71 in January, followed by a significant climb to 51 in February, before settling at 61 in March. This volatility in rank reflects a dynamic market environment where competitors such as The Blues Brothers and SUN also exhibit shifts in their standings. The Blues Brothers, for instance, improved from rank 77 in December to 49 in January, although they experienced a slight decline thereafter. Meanwhile, SUN, despite a downward trend from December to March, consistently outperformed HAZE in terms of rank. Additionally, Kynd Cannabis Company and Cure Injoy have shown varied performance, with Kynd Cannabis Company making a notable leap from being outside the top 20 to rank 66 by March. These dynamics suggest that while HAZE has managed to recover from its January dip, it faces stiff competition from brands that are either improving their market positions or maintaining a strong presence, highlighting the need for strategic marketing efforts to bolster its sales trajectory.
Notable Products
In March 2026, Tangie Twist Live Resin Gummies 10-Pack (100mg) emerged as the top-performing product for HAZE, reclaiming its number one spot from January after briefly falling to second place in February. This product achieved notable sales of 578 units, marking a significant increase. Mandarin Dreamz Live Resin Gummies 10-Pack (100mg) secured the second position, making its debut in the rankings this month. The Haze x Mudd Brothers - Zero Gravity x Lilac Cookies Live Rosin Infused Pre-Roll (1g) followed closely in third place, while Exotic Berry Live Rosin Gummies 10-Pack (100mg) and Raspberry Lime Live Rosin Gummies 10-Pack (100mg) rounded out the top five. Overall, the edible category dominated the rankings, showcasing a strong consumer preference for gummies in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
