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Sep-2025
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Overview
Market Insights Snapshot
In Massachusetts, HAZE has shown a consistent performance in the Concentrates category, maintaining a top 10 position over the months, with a significant leap from 10th in July to 5th in August and September. This upward trend in rankings is supported by a notable increase in sales, indicating a strengthening market presence. In contrast, HAZE's performance in the Edible category has been less prominent, with the brand not making it into the top 30 until August. In the Vapor Pens category, HAZE experienced fluctuations, with rankings appearing sporadically, suggesting potential challenges in maintaining a steady market position.
In New Jersey, HAZE's presence in the Concentrates category has been marked by a downward shift, slipping from 13th place in June to 21st by September. This decline is mirrored in their sales figures, which have decreased over the same period. Conversely, HAZE's performance in the Edible category has shown improvement, rising from 42nd to 37th, signaling potential growth opportunities. Meanwhile, in Nevada, HAZE made its debut in the Concentrates category in September, ranking 29th, which could indicate the brand's expansion efforts. However, in Ohio, HAZE appeared briefly in the Edible category in June but has not maintained a top 30 ranking since, suggesting a need for strategic adjustments to capture market share in this area.
Competitive Landscape
In the competitive landscape of the Massachusetts concentrates market, HAZE has shown a dynamic performance from June to September 2025. Initially ranked 6th in June, HAZE experienced a dip to 10th place in July, but made a strong recovery to 5th place by August, maintaining this position in September. This recovery is notable given the competitive pressure from brands like Cultivators Classic, which consistently hovered around the 5th to 7th ranks, and Resinate, which also showed strong sales growth, moving from 8th to 6th place by August. Despite the fluctuations, HAZE's sales trajectory is on an upward trend, with a significant boost in sales from August to September, suggesting effective strategies in regaining market share. However, they still trail behind leading brands like Nature's Heritage and Bountiful Farms, which have maintained top positions consistently, indicating a need for HAZE to further innovate and differentiate to climb higher in the ranks.
Notable Products
In September 2025, the top-performing product for HAZE was Raspberry Lime Live Resin Gummies 20-Pack (100mg), which secured the number one rank with sales reaching 824 units. Following closely, N.Y. Sour Diesel Live Sugar (1g) took the second spot, showing strong performance in the Concentrates category. Dragonfruit Diesel Live Resin Gummies 10-Pack (100mg) ranked third, maintaining robust sales in the Edible category. Double Myntz Wax (1g) held its fourth position from June, while Valley of Fire Shatter (1g) dropped from second place in July and August to fifth in September. This shift in rankings indicates a dynamic change in consumer preferences towards gummies in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
