Zoobies

Data Snapshot: Apr 04, 2024
Zoobies Cannabis Brand Logo
<$50K

Mar-2024

Sales

Neutral

Trend

6-Month

9

Product Count

SKUs

Zoobies

Overview

Markets

Zoobies Locations

Product Trends

Zoobies Categories

Zoobies Sales

Market Insights Snapshot

Zoobies Historical Sales by Category

In Colorado, Zoobies has shown a consistent presence in the edibles category, maintaining its position within the top 30 brands from December 2023 through March 2024. The brand experienced a slight improvement in ranking from December 2023, moving from 30th to 26th in January 2024, before stabilizing at the 27th position for both February and March. This performance is underscored by a significant sales peak in February, with sales jumping to $63,305, before experiencing a slight decrease in March. The ability to remain within the top 30 in a competitive market like Colorado's speaks to the brand's resilience and consumer demand, although the drop in sales in March could suggest a need to refresh their market strategy or product offerings to maintain or improve their market position.

On the other hand, in Michigan, Zoobies faced challenges in solidifying its position within the edibles category. The brand was ranked 86th in December 2023 and slightly declined to 91st in January 2024, after which it failed to make it into the top 30 rankings for the subsequent months. This indicates a significant struggle in the Michigan market, where sales also saw a decrease from December 2023 to January 2024. The absence from the top 30 rankings after January suggests either a decline in brand popularity or possible distribution challenges within the state. For Zoobies, Michigan represents a market requiring strategic attention and potentially innovative approaches to penetrate more effectively and regain or improve its standing among consumers.

Mar-2024 Rank
Edible
27
Zoobies

Competitive Landscape

In the competitive landscape of the edible cannabis market in Colorado, Zoobies has shown a notable fluctuation in its ranking over the recent months, indicating a dynamic position amidst its competitors. Initially ranked 30th in December 2023, Zoobies experienced a slight improvement to 26th in January 2024, followed by a minor dip to 27th in February before stabilizing at 27th again in March 2024. This trajectory suggests a resilience in maintaining its market position despite the challenges from competitors such as Devour, which saw a decline from 19th to 26th place, and PAX, which experienced a significant fluctuation, peaking at 11th in February before dropping to 29th in March. Meanwhile, brands like Dutch Girl and 1906 remained outside the top 20 but showed signs of upward movement in rankings. The sales trends for Zoobies, with an initial decrease followed by a significant increase and then a slight drop, mirror its rank changes and indicate a volatile market presence that could benefit from strategic marketing and product development efforts to solidify its standing in the competitive Colorado edible cannabis market.

Zoobies market ranking for CO Edible

Zoobies

Notable Products

In March 2024, Zoobies saw Sour Fruit Gummies 10-Pack (100mg) leading its product sales for the fourth consecutive month, with a notable sales figure of 2577 units. Following closely, CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) moved up to the second position, demonstrating a recovery from its previous dip in February. Sour Fruit Gummies (100mg) maintained its third-place ranking consistently over the past four months, although it experienced a decrease in sales. The Mixed Fruit Gummies (100mg) also held steady in the fourth position, despite a significant sales peak in February. Notably, Sweet Fruit Gummies (100mg), which was not ranked in December 2023, has managed to secure and maintain the fifth spot since January 2024, indicating a growing interest among consumers.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sour Fruit Gummies 10-Pack (100mg)
Edible
1
1
1
1
CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC)
Edible
2
2
4
2
Sour Fruit Gummies (100mg)
Edible
3
3
3
3
Mixed Fruit Gummies (100mg)
Edible
4
4
2
4
Sweet Fruit Gummies (100mg)
Edible
>5
5
5
5
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