.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Colorado, Zoobies has shown a significant upward trajectory in the Edible category. Starting at rank 25 in September 2024, the brand steadily climbed the ranks to reach the 18th position by December 2024. This movement indicates a growing preference and market presence for Zoobies' products in Colorado, which is further substantiated by a notable increase in sales during this period. The sales figures more than doubled from September to December, highlighting a strong consumer response to their offerings.
Conversely, in Michigan, Zoobies did not manage to secure a position within the top 30 brands in the Edible category after September 2024. Their initial rank of 93 in September suggests that while there was some presence, it was not strong enough to maintain visibility or competitiveness in the subsequent months. This could indicate challenges in market penetration or consumer preference in Michigan compared to their performance in Colorado. The absence from the rankings after September highlights potential areas for growth and strategic improvement for Zoobies in Michigan's market.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Zoobies has shown a promising upward trend from September to December 2024. Starting at a rank of 25 in September, Zoobies climbed to 18 by December, indicating a positive shift in market presence and consumer preference. This ascent in rank is noteworthy, especially when compared to competitors like Cheeba Chews, which maintained a relatively stable position but dropped from 12 to 16, and NFuzed, which fell from 16 to 20 over the same period. Meanwhile, PAX experienced fluctuations, ultimately improving to 17 in December. Zoobies' sales growth trajectory, culminating in a significant increase by December, suggests a strengthening brand appeal, potentially driven by effective marketing strategies or product innovations. This competitive analysis underscores Zoobies' potential to capture more market share in the coming months, positioning it as a rising player in Colorado's edible market.
Notable Products
In December 2024, the top-performing product for Zoobies was the Sour Fruit Gummies 10-Pack (100mg), which reclaimed its number one position after ranking second in November and first in October. The Mixed Fruit Gummies (100mg) maintained a strong presence, ranking second with impressive sales figures of 5,361 units. The Sour Fruit Gummies (100mg) consistently held the third position, showing a steady demand. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) remained in fourth place, while the 20-Pack variant slipped slightly in sales, ranking fifth. Overall, Zoobies' edible products showed a strong performance with minimal changes in rankings, demonstrating consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
