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Jul-2025
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Overview
Market Insights Snapshot
Zoobies has shown varied performance across different states and categories in recent months. In the Colorado market, Zoobies has maintained a presence within the top 30 for the Edible category, with rankings fluctuating between 19th and 25th from April to July 2025. Despite these fluctuations, the brand experienced a notable increase in sales from April to June, peaking in June before a decline in July. This suggests a potential seasonal or market-driven influence on consumer purchasing behavior. In contrast, the brand's performance in the New Jersey market has been relatively stable, consistently hovering around the 30th position, with a significant uptick in sales in July, indicating a possible resurgence or effective promotional strategy.
In Michigan, Zoobies did not make it into the top 30 rankings for April and May, indicating a more challenging competitive landscape or possibly less brand recognition in the state. However, by June and July, the brand managed to secure the 80th and 85th positions, respectively, which, while outside the top 30, reflects a positive upward trajectory. This gradual improvement might suggest increased brand efforts or a growing consumer base. These insights provide a glimpse into Zoobies' strategic positioning and market dynamics across different regions, highlighting areas of strength and potential growth opportunities.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New Jersey, Zoobies has shown a steady performance with a notable upward trend in sales from April to July 2025. Despite starting at rank 30 in April, Zoobies improved its position to rank 30 again in July, indicating a recovery from a dip in May and June. This resilience is significant when compared to competitors like Cheeba Chews, which experienced a drop from rank 21 in April to 28 in July, and Kynd Cannabis Company, which saw a slight decline from rank 23 to 27 over the same period. Meanwhile, HAZE and Lily Extracts remained relatively stable in the lower ranks, with Lily Extracts showing a slight improvement. Zoobies' sales growth trajectory, especially its significant increase in July, suggests a strengthening market presence and potential for climbing higher in the ranks if this momentum continues.
Notable Products
In July 2025, Zoobies' top-performing product was Sour Fruit Gummies 10-Pack (100mg), reclaiming its top spot from April and achieving sales of 5892 units. The Sour Fruit Gummies 20-Pack (200mg) dropped to second place after debuting at the top in June. Mixed Fruit Gummies (100mg) maintained a consistent presence, ranking third, although its sales saw a significant decrease compared to previous months. The Mixed Fruit Gummies (200mg) ranked fourth, having slipped one position from June. Lastly, the CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) rounded out the top five, marking its re-entry into the rankings after being absent in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
