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Sep-2025
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Overview
Market Insights Snapshot
Zoobies has demonstrated varied performance across different states and categories, with notable fluctuations in their ranking positions. In Colorado, Zoobies' position in the Edible category has seen a downward trend, slipping from 19th in June 2025 to 28th by September 2025. This decline is mirrored in their sales, which have significantly decreased over the same period. In contrast, Zoobies' performance in New Jersey shows a more stable trajectory, maintaining a presence within the top 30 brands throughout the months, albeit with a slight dip from 26th to 30th from August to September 2025. Their sales in New Jersey, however, have remained relatively robust, indicating a strong foothold in that market.
In Michigan, Zoobies' journey has been more volatile. After not ranking in the top 30 in June and July, they made a significant leap to 59th place in August, only to fall back to 83rd in September. Despite these fluctuations, the sales spike in August suggests a temporary surge in consumer interest or a successful promotional campaign. This inconsistency in Michigan contrasts with the steady decline observed in Colorado, highlighting the challenges Zoobies faces in maintaining a consistent market presence across different regions. The brand's varying performance across these states underscores the complexities of the cannabis market, where regional preferences and competitive landscapes can significantly impact brand rankings and sales.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Zoobies has demonstrated a dynamic performance over the past few months. Notably, Zoobies improved its rank from 33rd in June 2025 to 26th in August 2025, before experiencing a slight decline to 30th in September 2025. This fluctuation in rank reflects a competitive market environment, with brands like ONYX (NJ) consistently maintaining higher positions, ranking as high as 18th in July 2025, although they too saw a drop to 28th by September. Meanwhile, HAZE remained relatively stable, hovering around the 37th to 42nd positions, indicating a less volatile performance. Interestingly, Coast Cannabis Co. emerged as a significant competitor, entering the top 30 by September 2025. These dynamics suggest that while Zoobies has shown potential for upward movement, the brand faces stiff competition from both established and emerging players in the New Jersey edible market.
Notable Products
In September 2025, the top-performing product for Zoobies was Mixed Fruit Gummies (200mg) in the Edible category, which climbed to the first rank with notable sales of 4,699 units. Sour Fruit Gummies 20-Pack (200mg) held the second position, maintaining a strong presence despite a decrease from its previous top rank. Indica Sour Fruit Gummies 10-Pack (100mg) secured the third spot, showing a consistent performance over the months. Hybrid Mixed Fruit RSO Gummies 10-Pack (100mg) improved its ranking to fourth place from fifth in August. Mixed Fruit Gummies (100mg) rounded out the top five, experiencing a slight decline in rank compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
