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Dec-2025
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Overview
Market Insights Snapshot
Zoobies has shown a varied performance across different states, particularly in the Edible category. In Colorado, Zoobies has demonstrated a positive trajectory, climbing from a rank of 31 in September 2025 to 21 by December 2025. This upward movement is significant, suggesting a growing consumer preference for their products in this state. However, in Michigan, Zoobies did not make it into the top 30 brands in the Edible category after September, indicating a potential area for improvement or a highly competitive market environment. The brand’s sales in Michigan were recorded at $17,720 in September, but without further ranking data, it's unclear how they performed in subsequent months.
In New Jersey, Zoobies has maintained a relatively stable presence within the top 30, with a slight improvement from rank 26 in September to 21 by December 2025. This consistent performance in New Jersey, coupled with an increase in sales from $73,760 in September to $107,536 in December, indicates a steady demand and possibly effective marketing strategies or product offerings that resonate with consumers. The fluctuations in rankings and sales across these states highlight the dynamic nature of the cannabis market and the importance for brands like Zoobies to adapt and strategize according to regional market conditions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Zoobies has shown a notable upward trajectory in its rankings, moving from 26th place in September 2025 to 21st by December 2025. This improvement is significant, especially when compared to competitors like Verano, which fluctuated between 20th and 22nd place during the same period, and Zzzonked, which maintained a relatively stable position around 18th to 20th place. Meanwhile, Hashables experienced a dip in October and November but rebounded to 17th place in December. Notably, Breakwater made a remarkable climb from 42nd to 24th place, showcasing a rapid growth in sales. Despite starting from a lower rank, Zoobies' consistent rise in the rankings, coupled with a steady increase in sales, positions it as a brand to watch in the New Jersey edible market.
Notable Products
In December 2025, the top-performing product for Zoobies was Indica Sour Fruit Gummies 10-Pack (100mg) in the Edible category, maintaining its number 1 rank from November with a notable sales figure of 5419 units. Hybrid Mixed Fruit RSO Gummies 10-Pack (100mg) held steady at the second position, showing consistent performance across the last few months. Mixed Fruit Gummies (100mg) experienced a slight decline, moving from the top spot in October to third place in December. Sour Fruit Gummies (100mg) re-entered the rankings in December at fourth place, showing a resurgence from its absence in November. Indica Mixed Fruit RSO Gummies 10-Pack (100mg) consistently held the fifth position, indicating stable but lower sales compared to the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
