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Oct-2025
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Overview
Market Insights Snapshot
Zoobies has shown a varied performance across different states, with notable movements in the Edible category. In Colorado, Zoobies has consistently maintained its presence in the top 30 rankings, demonstrating a positive trajectory by climbing from the 29th position in September 2025 to the 21st position in October 2025. This upward movement is indicative of a recovery in sales, as evidenced by the increase from $22,952 in September to $45,678 in October. In contrast, Michigan presents a more volatile scenario for Zoobies, where its rank improved significantly in August 2025 but failed to maintain a top 30 position by October. This fluctuation highlights the competitive nature of the Michigan market and suggests potential challenges in sustaining market presence.
Meanwhile, in New Jersey, Zoobies has maintained a relatively stable position within the top 30, with a slight dip in October 2025 to the 30th rank. Despite this minor decline, Zoobies' sales figures in New Jersey have remained robust, peaking in August 2025 with $83,240. The stability in New Jersey, contrasted with the challenges in Michigan, underscores the varying market dynamics that Zoobies faces across different states. These insights into Zoobies' performance reveal both opportunities and challenges in their business strategy, with some markets showing potential for growth while others require strategic adjustments to maintain competitiveness.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Zoobies has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. Zoobies improved its rank from 31st in July 2025 to 26th in August, though it slipped to 29th in September and further to 30th in October. This volatility suggests a competitive pressure from brands like Coast Cannabis Co., which consistently outperformed Zoobies, ranking 30th in September and 28th in October. Additionally, The Growfather showed a similar trend, initially ranking higher than Zoobies but dropping to 31st in October. Meanwhile, Full Tilt Labs showed a significant drop in rank, indicating potential market instability. Despite these challenges, Zoobies maintained a competitive sales volume, suggesting strong brand loyalty and potential for growth if it can stabilize its ranking amidst these fluctuating market dynamics.
Notable Products
In October 2025, Mixed Fruit Gummies (100mg) emerged as the top-performing product for Zoobies, climbing from the fifth position in September to secure the number one spot with impressive sales of 3309 units. Indica Sour Fruit Gummies 10-Pack (100mg) maintained a strong presence, holding the second rank despite a decrease in sales compared to previous months. Sour Fruit Gummies (100mg) entered the rankings for the first time in October, securing the third position. Hybrid Mixed Fruit RSO Gummies 10-Pack (100mg) experienced a slight drop, moving from third place in September to fourth in October. Indica Mixed Fruit RSO Gummies 10-Pack (100mg) appeared in the rankings for the first time in September, maintaining its fifth-place position into October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
