.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Colorado, Zoobies has shown fluctuating performance in the Edible category over the first four months of 2025. The brand started the year at the 23rd position in January, and while it slipped slightly to 26th in February, it rebounded to 19th in March, before settling at 22nd in April. This movement indicates a recovery after a dip, with March seeing a significant sales increase. The trend suggests that while Zoobies is not yet a top contender, it has the potential to climb the rankings if it continues to capitalize on the momentum from March.
In contrast, New Jersey presents a different story for Zoobies in the Edible category. The brand consistently hovered around the lower end of the top 30, starting at 27th in January and slipping to 29th in February. Notably, Zoobies dropped out of the top 30 in March, ranking 35th, before slightly recovering to 31st in April. This indicates challenges in maintaining a stable market presence in New Jersey, with sales declining in March and April compared to the start of the year. This suggests that Zoobies may need to re-evaluate its strategy in New Jersey to regain a stronger foothold.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Zoobies has demonstrated notable fluctuations in its ranking and sales performance from January to April 2025. Starting at rank 23 in January, Zoobies improved to rank 19 by March, before slightly dropping to rank 22 in April. This upward trend in March coincided with a significant sales boost, suggesting effective marketing or product strategies during that period. In comparison, Dixie Elixirs maintained a relatively stable presence, hovering around ranks 17 to 20, while NFuzed experienced a decline, falling out of the top 20 by March. PAX also showed a consistent presence, although it did not surpass Zoobies in March. Meanwhile, Spinello Cannabis Co. remained consistently ranked at 23 or 24, indicating a stable but less competitive position. These dynamics highlight Zoobies' potential to capitalize on its March momentum to further enhance its market position amidst fluctuating performances by competitors.
Notable Products
In April 2025, the top-performing product for Zoobies was Sour Fruit Gummies 10-Pack (100mg), maintaining its position as the number one ranked product for the second consecutive month with a sales figure of 5062. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) saw a significant rise in popularity, moving up from the fifth to the second position, indicating a substantial increase in consumer interest. Mixed Fruit Gummies (100mg) dropped one spot to third place, continuing its trend of fluctuating rankings throughout the year. Sour Fruit Gummies (100mg) held steady in fourth place, showing consistent performance despite a slight sales decline. Lastly, the CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) slipped to fifth place, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
