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Nov-2025
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Overview
Market Insights Snapshot
In the Colorado market, Zoobies has shown fluctuating performance in the Edible category over the past few months. While the brand ranked 23rd in August 2025, it dropped to 30th in September before climbing back to 21st in October, only to fall to 24th in November. This indicates a volatile presence in the market, with sales reflecting this inconsistency. The sales figures for October were notably higher than those in September, suggesting a temporary resurgence in demand. However, the subsequent decline in both ranking and sales in November suggests challenges in maintaining a stable position in the competitive Colorado market.
In contrast, Zoobies' performance in Michigan paints a different picture. The brand did not make it into the top 30 rankings for the Edible category in September and October 2025, which highlights a significant gap in its market presence. However, in New Jersey, Zoobies maintained a consistent but lower-tier presence, holding onto the 29th or 30th spot from August through November. This stability, albeit at the bottom of the rankings, suggests a steady consumer base, though opportunities for growth remain limited unless strategic changes are made to boost its competitive edge and capture more market share.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New Jersey, Zoobies has experienced a fluctuating rank over the past few months, moving from 26th in August 2025 to 29th in November 2025. This shift in rank is indicative of a competitive market where brands like Coast and Coast Cannabis Co. have shown upward momentum. Notably, Coast improved its rank from outside the top 20 to 27th by November, while Breakwater made a significant leap from outside the top 20 to 28th. Despite Zoobies' decline in rank, its sales rebounded in November, suggesting a potential recovery or stabilization in market performance. Meanwhile, Mule Extracts emerged in the rankings in November, indicating new competition. These dynamics highlight the importance for Zoobies to strategize effectively to maintain and grow its market share amidst rising competition.
Notable Products
In November 2025, the Indica Sour Fruit Gummies 10-Pack (100mg) emerged as the top-performing product for Zoobies, climbing from a consistent second place in the previous two months to first, with sales reaching 3,274 units. The Mixed Fruit Gummies (100mg), which held the top spot in October, dropped to second place, indicating a decrease in sales momentum. The Hybrid Mixed Fruit RSO Gummies 10-Pack (100mg) maintained a steady presence in the rankings, consistently holding the third position from September to November. Sour Fruit Gummies (100mg) entered the rankings in October and moved to fourth place in November, demonstrating a notable decline in sales. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) appeared in the rankings for the first time in November, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
