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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Zoobies operated as a single-category brand with Edible accounting for 100.0% of sales, posting year-over-year growth of 83.28% and month-over-month growth of 26.75%. Average price increased 18.36% year over year to $10.16 while the brand ranked 18th in New Jersey Edibles, indicating that mix concentration coincided with both double-digit volume or price gains and a mid-pack rank that has room to move. The pattern implies Zoobies is leveraging Edibles as a growth engine, but reliance on a single category concentrates risk even as pricing power and MoM velocity rise.
The combination of an 83.28% YoY lift alongside a 26.75% MoM uptick, paired with an 18.36% YoY price increase, suggests Zoobies is trading up within Edibles while still adding units, which supports a positioning as a value-plus option rather than a discount play. Holding the 18th rank in New Jersey Edibles while pricing climbs indicates headroom to convert price tolerance into share gains, but the 100.0% category dependence means future resilience will hinge on deepening Edible subsegment penetration rather than cross-category hedging.
Competitive Landscape
Zoobies ranks at #18 in NJ Edible in May 2026, improving 16 places YoY from #34 and edging up 3 spots from #21 in February 2026; against the field, Wyld advanced from #6 to #2 with a 42.8% YoY sales increase while Zoobies’ rank momentum outpaced Gron / Grön holding flat at #1 and Select slipping YoY to #3 with a 27.5% sales decline. Zoobies remains 4 ranks below its peak #14 from May 2024 and 13 positions behind current leader Gron / Grön; the mix of upward rank change YoY (+16) and near-term stability since February 2026 (+3) indicates a recovery phase with headroom to reclaim mid‑teens placement if share gains persist.
Notable Products
Hybrid Sour Fruit RSO Gummies 10-Pack (100mg) posted the steepest decline at -74.2% MoM while falling to rank 9, whereas Indica Mixed Fruit RSO Gummies 10-Pack (100mg) surged +149.0% MoM into rank 5; this split implies volatility within RSO sub-flavors as shoppers consolidate to a few winners. Hybrid Mixed Fruit RSO Gummies 10-Pack (100mg) grew +61.5% MoM to rank 1 and captured the top slot ahead of other Edibles, and overall eight of the top ten are Edible gummies, signaling category concentration with leadership anchored by RSO-labeled SKUs. Mixed Fruit Gummies (100mg) held rank 2 with +12.8% MoM while Sativa Mixed Fruit RSO Gummies 10-Pack (100mg) advanced +22.3% at rank 3, indicating core mixed-fruit profiles are scaling faster than sour variants even as Midnight formulations slipped -2.8% at rank 6. The pattern points to a portfolio tilt toward mixed-fruit RSO formats and away from sour RSO offerings, suggesting Zoobies should prioritize high-velocity mixed-fruit RSO lines while pruning underperforming sour RSO SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
