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May-2024
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Overview
Market Insights Snapshot
In Colorado, Zoobies has shown a consistent presence in the Edible category. Despite a brief dip in March 2024 where the brand fell out of the top 30, Zoobies quickly recovered, regaining its rank at 29th in April and climbing back to 27th in May. This fluctuation indicates a resilient performance in a competitive market. Notably, the sales figures reflect a positive trend with a significant increase from $34,073 in March to $45,895 in May, demonstrating growing consumer demand and effective market strategies.
Zoobies' performance highlights both challenges and successes in maintaining a steady position within the top 30 brands in Colorado's Edible category. The drop in March suggests potential areas for improvement, possibly in marketing or distribution channels. However, the subsequent recovery and sales growth underline the brand's ability to adapt and regain consumer interest. These movements offer a glimpse into Zoobies' dynamic market presence, suggesting that while the brand faces competition, it remains a strong player in the Colorado cannabis market.
Competitive Landscape
In the Colorado edibles market, Zoobies has experienced fluctuations in rank and sales over the past few months, indicating a competitive landscape. Zoobies' rank improved from 31st in March 2024 to 27th in May 2024, showing a positive trend despite a dip in April. This improvement contrasts with the declining ranks of competitors like Coda Signature, which fell from 14th in February to 26th in May, and Devour, which dropped from 21st in March to 30th in May. Meanwhile, Koala Edibles (fka Koala Bars) showed inconsistent performance, peaking at 18th in March but slipping to 25th by May. Notably, Happy Fruit has been on a steady rise, moving from 36th in February to 29th in May. These shifts suggest that while Zoobies is gaining ground, it faces stiff competition from both established and emerging brands in the Colorado edibles market.
Notable Products
In May-2024, the top-performing product for Zoobies was Sour Fruit Gummies 10-Pack (100mg), maintaining its rank from previous months with sales of 2610 units. Mixed Fruit Gummies (100mg) climbed to the second position from third place in April, showing a significant increase in sales. Sour Fruit Gummies (100mg) remained consistent at the third rank, while CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) dropped to fourth place from second. CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) held steady at fifth place throughout the months. Notably, the overall rankings of these products have shown some fluctuations, but Sour Fruit Gummies 10-Pack (100mg) has consistently led the sales for Zoobies.
Top Selling Cannabis Brands
