BC 1/4 Cannabis Brand Logo

BC 1/4

Data Snapshot: Jul 04, 2026
$100K+

Jun-2026

Sales

Growth

Trend

6-Month

16

Product Count

SKUs

$42.97

Avg Price

56.6%

YoY Sales Change

7.5%

YoY Price Change

BC 1/4 Sales

Market Insights Snapshot

BC 1/4 Historical Sales by Category

BC 1/4 concentrated entirely in Flower at 100.0% share, pairing June 2026 year-over-year sales growth of 56.6% with a month-over-month decline of 11.3%, while average price rose 7.5% year-over-year to $42.97. Within Flower in British Columbia, the brand held rank 30, indicating that the single-category focus amplified YoY momentum but exposed MoM volatility; the pattern implies a price-led, Flower-only strategy that lifted annual velocity yet limited insulation against short-term swings.

The full reliance on Flower at 100.0% share, combined with a 7.5% YoY price increase and an 11.3% MoM sales step-down, implies BC 1/4 is trading on depth rather than breadth, prioritizing price and unit mix within one lane over diversification. Holding rank 30 in British Columbia Flower while posting 56.6% YoY sales growth suggests the brand can climb the ladder if it stabilizes monthly sell-through; the pattern points to tightening promotional cadence or micro-regional assortment to smooth MoM dips without diluting the Flower-centric positioning.

Jun-2026 Rank
Flower
30
66
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$42.97
+56.6%
-11.3%
BC 1/4

Competitive Landscape

BC 1/4 sits at rank #30 in BC Flower in June 2026, slipping 1 position year over year from #29 while falling 4 spots since March 2026 from #26, and its peak of #21 in April 2026 underscores a 9-rank retreat from that high; meanwhile, Good Supply climbed from #6 to #1 with 78.1% YoY sales growth, and Spinach advanced from #8 to #3 with 84.9% YoY growth, indicating BC 1/4 is losing relative position as faster-growing leaders consolidate share and that the brand’s trajectory implies further mid-pack pressure unless rank declines stabilize.

BC 1/4 market ranking for BC Flower

BC 1/4

Notable Products

Bone Smashing (7g) posted the biggest movement in June 2026 with a +128% month-over-month surge into rank 3, while Irish Goodbye (7g) collapsed -58% and slid to rank 10; this split points to consumers trading into mid‑tier ranks rather than chasing the tail. America's Most Wanted (7g) jumped +110% to rank 2, outpacing Whiplash (7g) at +63% to rank 4, and six of the top ten are Flower SKUs, indicating concentration in one format rather than breadth across categories. Despite Electric Silk (7g) holding rank 1 with $56,305, three products in the lower half fell double-digits, led by Gravity (7g) at -43% to rank 7 and Breathalyzer (7g) at -26% to rank 8, suggesting a barbell where a few surging SKUs offset steep pullbacks. The pattern implies BC 1/4 is consolidating demand into a smaller set of Flower winners, signaling a shift toward fewer hero SKUs anchoring share while underperformers cycle out.

Product
Category
Feb-2026
Mar-2026
Apr-2026
May-2026
Jun-2026
MoM %
Electric Silk (7g)
Flower
>10
>10
>10
>10
1
America's Most Wanted (7g)
Flower
>10
>10
>10
5
2
+109.8%
Bone Smashing (7g)
Flower
>10
>10
>10
7
3
+128.1%
Whiplash (7g)
Flower
>10
7
4
6
4
+63.1%
Gasserole (7g)
Flower
>10
>10
>10
10
5
+39.1%
Pink Pavlova (7g)
Flower
3
4
5
3
6
-23.6%
Gravity (7g)
Flower
>10
>10
6
4
7
-43.2%
Breathalyzer (7g)
Flower
5
5
7
8
8
-26.5%
Zupernova (7g)
Flower
4
6
8
>10
9
Irish Goodbye (7g)
Flower
>10
>10
10
9
10
-57.7%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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