Oct-2025
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Overview
Market Insights Snapshot
Potluck has demonstrated varying performance across different provinces and categories in recent months. In Alberta, their Flower category maintained a steady presence, holding the 23rd rank in July, August, and October, while briefly rising to 21st in September. This consistency in the top 30 suggests a stable demand for their Flower products in the province. However, their Pre-Roll category, despite not breaking into the top 30, showed a slight upward movement from 35th to 33rd, indicating a potential growth area. Interestingly, Potluck's Vapor Pens did not make it to the top 30 until October, where they debuted at 44th, highlighting a late but notable entry into this category in Alberta.
In British Columbia, Potluck's Flower category saw a significant rise, jumping from 67th in September to 40th in October, suggesting a growing consumer interest. The Pre-Roll category, although absent from the rankings in August and September, made a remarkable comeback to 35th in October. This resurgence could indicate a strategic shift or introduction of new products resonating well with consumers. Meanwhile, in Ontario, Potluck's Flower category has shown a consistent upward trajectory, improving from 22nd in July to 17th by October, reflecting a strong and increasing foothold in the market. Their Vapor Pens, despite fluctuating rankings, maintained a presence within the top 52 throughout, suggesting stable consumer interest in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a promising upward trajectory in brand rank from July to October 2025. Starting at 22nd place in July, Potluck climbed to 17th by October, indicating a positive trend in market presence and consumer preference. This improvement in rank is notable when compared to competitors like 1964 Supply Co, which started at 21st and improved to 15th, and Tenzo, which moved from 25th to 19th. Meanwhile, FIGR experienced a slight decline, dropping from 14th to 16th, and MTL Cannabis maintained a steady position at 18th. Potluck's sales growth trajectory aligns with its rank improvement, suggesting effective market strategies and increasing consumer loyalty. As Potluck continues to rise, it positions itself as a formidable player in the Ontario Flower market, potentially challenging higher-ranked brands in the near future.
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Notable Products
In October 2025, the top-performing product for Potluck was Berry Cherry Infused Pre-Roll (0.5g) in the Pre-Roll category, achieving the number one rank with sales of 11,340 units. Following closely, Beaver Tail (7g) in the Flower category secured the second position, showing a consistent improvement from the fourth rank in the previous two months. Orange Twist Infused Pre-Roll (0.5g) maintained a strong presence, ranking third, though it experienced a slight decline from its second position in August and September. The newly introduced Tropical X Burst Collection Infused Pre-Roll 4-Pack (2g) made an impressive debut at fourth place. Maple Pancakes Pre-Roll (0.5g), once a top contender, dropped to fifth place, continuing its downward trend from the first and third ranks in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






