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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Potluck's performance in the Flower category displayed some volatility, with a notable jump from 23rd place in October to 13th in November, before settling at 20th in December. This fluctuation suggests a dynamic market presence, with sales peaking in November. Meanwhile, in the Pre-Roll category, Potluck consistently hovered around the 30th mark, indicating a stable but less dominant position compared to their Flower offerings. The lack of top 30 rankings in September highlights areas for potential growth or market penetration challenges earlier in the year.
In British Columbia, Potluck did not make it into the top 30 in the Flower category in September, but they showed significant improvement by December, climbing to 24th place. This upward trajectory is mirrored in their Pre-Roll category performance, albeit with more modest gains. Vapor Pens, however, saw a ranking only in October at 32nd, suggesting either a niche market presence or challenges in this category. In Ontario, Potluck maintained a strong position in the Flower category, consistently ranking in the top 20, with a peak in sales in December. Their Pre-Roll and Vapor Pens categories, however, remained lower in the rankings, indicating room for growth and increased market strategy in these areas.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a commendable performance in recent months, maintaining a steady presence in the top 20 brands. Potluck's rank improved from 20th in September 2025 to 17th in October, and it held its position at 16th in November before slightly dropping back to 17th in December. This fluctuation indicates a competitive market where Potluck is successfully holding its ground against notable competitors. For instance, FIGR experienced a decline in rank from 14th in September to 16th in December, while Tenzo improved its rank from 21st in September to 15th by November and December, showcasing a strong upward trend. Meanwhile, MTL Cannabis and The Loud Plug have shown more stability, with minor fluctuations in their rankings. Potluck's ability to maintain and slightly improve its position amidst these shifts suggests a resilient brand strategy, although the competitive pressure from brands like Tenzo, which has seen a significant increase in sales and rank, highlights the need for Potluck to continue innovating and adapting to maintain its market share.
Notable Products
In December 2025, the top-performing product from Potluck was Berry Cherry Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from November with sales reaching 12,593 units. Orange Twist Infused Pre-Roll (0.5g) held steady at the second position, showing consistent performance since October. Beaver Tail (7g) remained third in the Flower category for four consecutive months, indicating stable demand. The Tropical X Burst Collection Infused Pre-Roll 4-Pack (2g) maintained its fourth position from November, despite being a relatively newer entry in the rankings. Maple Pancakes Pre-Roll (0.5g) showed a slight improvement in sales but remained at the fifth position, reflecting a consistent yet less dominant market presence compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
