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Aug-2025
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Overview
Market Insights Snapshot
Potluck's performance across different categories and regions has shown notable trends over the past few months. In Alberta, the brand has demonstrated a strong upward trajectory in the Flower category, moving from a rank of 33 in May to 21 in August. This improvement is mirrored by a steady increase in sales, suggesting a growing consumer preference for Potluck's flower products in this province. Meanwhile, in the Pre-Roll category, Potluck has broken into the top 30 by August, which indicates a positive reception and potential for further market penetration in Alberta. However, the Vapor Pens category tells a different story, with the brand's rank slipping from 44 to 55, highlighting a potential area for strategic improvement.
In Ontario, Potluck has also made significant strides, particularly in the Flower category, where it climbed from 34th to 20th place from May to August. This rise in ranking aligns with a substantial increase in sales, underscoring the brand's growing foothold in Ontario's competitive market. The Pre-Roll category, however, saw a minor setback with a slight dip in rank from 50 to 51 between July and August, though it remains within the top 50. Interestingly, the Vapor Pens category shows a decline in both ranking and sales, suggesting challenges in maintaining consumer interest in this product line. In contrast, British Columbia presents a mixed picture, with Potluck not making it into the top 30 for either Flower or Pre-Roll categories, indicating room for growth and strategic adjustments in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a notable upward trajectory in its rankings over the summer of 2025. Starting from a rank of 34 in May, Potluck climbed to rank 20 by August, indicating a significant improvement in its market position. This rise is accompanied by a steady increase in sales, suggesting growing consumer preference and possibly effective marketing strategies. In comparison, 1964 Supply Co also saw a positive shift, moving from rank 21 to 19, while Tweed maintained a relatively stable position around rank 18. Interestingly, Pure Laine, which started strong at rank 16 in May, dropped to rank 22 by August, indicating potential challenges or shifts in consumer preferences. Potluck's rise in rank and sales, despite the competitive pressure, highlights its growing influence in the Ontario Flower market.
Notable Products
In August 2025, the top-performing product for Potluck was the Maple Pancakes Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the first position from its consistent second place in previous months, achieving sales of 13,568 units. The Orange Twist Infused Pre-Roll (0.5g) showed remarkable growth, moving up to second place with its sales figures steadily increasing. Pineapple Express Pre-Roll (0.5g), previously holding the top spot, dropped to third place, indicating a decline in popularity. The Beaver Tail (7g) maintained its fourth position within the Flower category, showing consistent demand. Berry Cherry Infused Pre-Roll (0.5g) remained in fifth place, continuing its steady performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
