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Dec-2024
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Overview
Market Insights Snapshot
Potluck has displayed varied performance across different provinces and product categories. In Alberta, the Flower category saw a remarkable climb from a rank of 66 in September to 34 by December, indicating a strong upward trend in consumer preference. Conversely, in the Vapor Pens category, Potluck gradually slipped from 37 to 47 over the same period, suggesting potential challenges in maintaining consumer interest or market competition. Notably, Potluck's absence from the top 30 in the Pre-Roll category highlights a potential area for growth or strategic reevaluation. Meanwhile, in British Columbia, the brand's Flower products consistently improved their standing, ending the year at rank 37, up from 45 in September, which could signal a strengthening brand presence in this category.
In Ontario, Potluck has maintained a stable presence in the Flower category, with a steady climb from rank 31 to 26, showcasing a consistent consumer base and potential for further growth. However, in the Vapor Pens category, Potluck saw a decline from rank 31 in September to 45 by December, indicating a possible shift in consumer preferences or increased competition. The Pre-Roll category in Ontario showed minor fluctuations, maintaining a rank around the mid-60s, which suggests a stable, albeit not leading, market position. In Saskatchewan, Potluck's Flower products were ranked 31 in September but were absent from the rankings in October and November, before reappearing at rank 37 in December, indicating a volatile market presence that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a consistent upward trend in rankings from September to December 2024, moving from 31st to 26th place. This positive trajectory is notable when compared to competitors such as BLKMKT and Endgame, which have either maintained or slightly declined in rank. Potluck's sales have also seen a steady increase, aligning with its improved ranking. In contrast, Carmel has experienced fluctuations in sales, which may have contributed to its stable yet unprogressive rank. Meanwhile, Divvy has made significant gains, moving from 35th to 25th place, suggesting a competitive threat. Potluck's ability to climb the ranks amidst these dynamics highlights its growing market presence and potential for further growth in Ontario's Flower category.
Notable Products
In December 2024, the top-performing product for Potluck was Pineapple Express Pre-Roll (0.5g) in the Pre-Roll category, maintaining its rank as number one for four consecutive months with sales reaching 20,626. Maple Pancakes Pre-Roll (0.5g), also in the Pre-Roll category, held steady at the second position throughout the same period. Candy Cane Kush (7g) in the Flower category secured the third rank for both November and December, showing a notable increase in sales since its introduction. Pineapple Express (7g) experienced a slight decline in rank from third to fourth over the months from September to December. Blueberry Tart Pre-Roll (0.5g) entered the rankings in December, achieving a fifth-place position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
