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Nov-2025
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Overview
Market Insights Snapshot
Potluck has demonstrated a strong performance in the Alberta market, particularly within the Flower category, where it climbed from a ranking of 23 in August 2025 to 13 by November 2025. This upward movement indicates a significant improvement, likely driven by a notable increase in sales during this period. However, in the Pre-Roll category, Potluck's presence was less pronounced, with rankings fluctuating around the 30th position, peaking at 27 in November. This suggests a more competitive landscape in the Pre-Roll segment, where maintaining a top 30 position can be challenging. In British Columbia, Potluck's Flower category ranking improved significantly from 60 in August to 28 in November, showing a promising trend. However, the Vapor Pens category saw Potluck making an entry into the top 30 only in October, ranking 25, which signifies potential for growth in this segment.
In Ontario, Potluck has maintained a stable performance in the Flower category, consistently ranking in the top 20, with a steady position at 17 from September to November 2025. This stability may reflect a strong brand loyalty or market presence in this category. The Pre-Roll category also saw Potluck improving its rank from 52 in August to 42 in November, indicating a positive trend in consumer preference or market strategy. Conversely, the Vapor Pens category in Ontario presents a different story, where Potluck's ranking dropped from 47 in October to 53 in November. This decline might suggest increasing competition or shifts in consumer preferences within this category. Overall, Potluck's performance across these provinces highlights both opportunities for growth and areas where strategic adjustments may be beneficial.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a notable upward trajectory in its rank, improving from 21st in August 2025 to 17th by October and maintaining this position in November. This upward movement is indicative of Potluck's increasing market presence and sales momentum. In contrast, brands like 1964 Supply Co and FIGR have experienced fluctuations in their rankings, with 1964 Supply Co moving from 19th to 15th and FIGR dropping from 14th to 16th over the same period. Meanwhile, MTL Cannabis and The Loud Plug have seen a decline in their rankings, with MTL Cannabis slipping from 17th to 19th and The Loud Plug from 13th to 18th. Despite these shifts, Potluck's consistent rise suggests a strengthening position in the market, potentially driven by strategic marketing efforts or product differentiation, making it a brand to watch in the Flower category in Ontario.
Notable Products
In November 2025, the Berry Cherry Infused Pre-Roll (0.5g) maintained its top position from October as Potluck's best-selling product, with sales reaching 12,564 units. The Orange Twist Infused Pre-Roll (0.5g) rose to the second spot, showing a consistent performance across previous months. The Tropical X Burst Collection Infused Pre-Roll 4-Pack (2g) climbed to third place, improving from its debut in October. Despite being the top product in August, Maple Pancakes Pre-Roll (0.5g) fell to fifth place. Meanwhile, Beaver Tail (7g) saw a drop to fourth place after being second in October, indicating a shift in consumer preference towards pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
