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Jun-2024
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Overview
Market Insights Snapshot
Potluck's performance across various categories and regions has shown notable fluctuations. In Alberta, the brand's presence in the Flower category improved from a rank of 62 in March 2024 to 49 in April, though it experienced some setbacks, ending at rank 53 in June. For Pre-Rolls in Alberta, Potluck saw a steady climb, peaking at rank 61 in June, demonstrating a positive trend despite not breaking into the top 30. However, Potluck's rank in the Vapor Pens category in Alberta remained relatively stable, hovering around the mid-30s, which indicates a consistent but not leading market position.
In British Columbia, Potluck's performance in the Flower category also showed variability, with a drop from rank 32 in April to 44 in May, before slightly recovering to 39 in June. This indicates some volatility in consumer preferences or competitive dynamics. The Pre-Roll category in British Columbia presented a more challenging scenario, with ranks consistently outside the top 30, except for a slight improvement to rank 81 in June. In Ontario, Potluck's Flower category saw a steady climb, reaching rank 29 in June, while the Pre-Roll category experienced significant improvement, moving from rank 97 in April to 74 in June. This upward movement in Ontario's Pre-Roll category suggests increasing consumer acceptance and market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a steady improvement in its ranking over the past few months, moving from 33rd in March 2024 to 29th in June 2024. This upward trend is notable given the fluctuating performances of its competitors. For instance, Cookies has seen a decline from 25th to 31st place during the same period, while Wagners has also experienced a drop from 15th to 27th place. Meanwhile, Canaca has had a more volatile journey, ranking as low as 36th in April but recovering to 28th by June. Nugz has remained relatively stable, hovering around the 30th position. Potluck's consistent sales figures, despite the competitive pressures, suggest a solid customer base and effective marketing strategies, positioning it favorably against its peers in the Ontario Flower market.
Notable Products
In June 2024, the top-performing product from Potluck was Pineapple Express Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 13,023 units. Maple Pancakes Pre-Roll (0.5g) held steady in the second position, though its sales dipped slightly to 6,868 units. Frosted Cherry Pre-Roll (0.5g) showed a significant improvement, climbing to the third rank from fifth in May 2024. Pineapple Express (7g) in the Flower category dropped one position to fourth place, despite a slight increase in sales. Blueberry Tart Pre-Roll (0.5g) re-entered the top five, securing the fifth rank with 4,365 units sold.
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