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Apr-2025
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Overview
Market Insights Snapshot
Potluck's performance across various categories and regions has shown notable trends throughout the first quarter of 2025. In Alberta, Potluck has made significant strides in the Flower category, climbing from 52nd place in January to 35th by April. This upward trajectory is complemented by their Pre-Roll category performance, which saw a remarkable rise from 83rd to 45th in the same period, indicating growing consumer interest and market penetration. Meanwhile, in British Columbia, Potluck's Flower category ranking has fluctuated, dropping from 55th in January to 71st in March before recovering slightly to 64th in April. This suggests a competitive landscape in British Columbia, where maintaining a steady rank poses challenges.
In Ontario, Potluck's Flower category has remained relatively stable, with a slight dip from 30th to 37th place from January to April. However, their Vapor Pens category experienced a noteworthy improvement, leaping from 52nd in February to 34th in April, which could reflect a successful market strategy or product offering. In contrast, Potluck's presence in Saskatchewan is less consistent, as they were only ranked in the top 30 for Flower in January and Vapor Pens in April, highlighting potential areas for growth or a need for strategic adjustments. These movements underscore the varying dynamics across regions and categories, suggesting areas where Potluck could focus its efforts to enhance market share.
Competitive Landscape
In the competitive Ontario flower market, Potluck has experienced some fluctuations in rank and sales from January to April 2025. While Potluck maintained a relatively stable position, ranking 30th in January and ending at 37th in both March and April, it faced stiff competition from brands like EastCann and Parcel. Notably, EastCann improved its rank from 37th in January to 31st in April, surpassing Potluck, while Parcel saw a decline from 28th to 38th, indicating a more volatile performance. Meanwhile, Broken Coast showed significant upward momentum, climbing from 59th in January to 33rd in April, which could pose a future threat to Potluck's market position. Potluck's sales saw a downward trend, peaking in January and gradually decreasing through April, contrasting with the upward sales trajectory of competitors like Broken Coast and BC Smalls, which may necessitate strategic adjustments to regain competitive advantage.
Notable Products
In April 2025, Potluck's top-performing product was Pineapple Express Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from January through April, with sales reaching 21,910 units. Maple Pancakes Pre-Roll (0.5g) consistently held the second position across all four months, showing steady growth in sales. Pineapple Express (7g) in the Flower category remained third throughout, with a slight increase in sales in April. Orange Twist Infused Pre-Roll (0.5g) secured the fourth spot, maintaining its rank from March, after entering the top five in February. Berry Cherry Infused Pre-Roll (0.5g) re-entered the rankings in April at fifth place, having last been ranked in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
