Potluck

Data Snapshot: Mar 05, 2024
Potluck Cannabis Brand Logo
$1M+

Feb-2024

Sales

Decline

Trend

6-Month

63

Product Count

SKUs

Potluck

Overview

Potluck is a reputable cannabis brand, part of the Sensi Brands Inc. network, hailing from Richmond Hill, Ontario. Impeccably committed to quality, Potluck employs whole flower in crafting a variety of delicious flavors, striving to meet a wide array of medical needs via their carefully constructed and premium cannabis-infused edibles. Promoting diverse consumer engagement, the brand skillfully entwines taste and therapeutic efficacy, setting them apart in the burgeoning cannabis industry.
Product Trends

Potluck Categories

Potluck Sales

Market Insights Snapshot

Potluck Historical Sales by Category

In the competitive landscape of cannabis brands, Potluck has shown variable performance across different categories and provinces. For instance, in Alberta, Potluck's presence in the Vapor Pens category has seen a slight but consistent decline, moving from the 20th position in November 2023 to the 26th by February 2024, alongside a descending sales trajectory from 193,715 in November 2023 to 140,489 in February 2024. This trend suggests a need for strategic adjustments to bolster its market position in this category. Conversely, the brand made a notable entry into the Pre-Roll category in February 2024, ranking 86th with sales amounting to 42,455, indicating potential growth areas for Potluck despite not being in the top 30 brands previously.

Looking at other provinces, Potluck's performance in the Flower category tells a story of resilience and challenges. In British Columbia, the brand experienced a gradual rank decline from 14th in November 2023 to 26th in February 2024, with a significant sales drop from 358,784 to 217,781 over the same period. This decline indicates a competitive struggle within the province. In contrast, Ontario shows a steadier position in the Flower category, with ranks fluctuating slightly around the mid-20s and sales decreasing from 600,142 in November 2023 to 520,301 in February 2024. The entry into the Pre-Roll category in Ontario at the 83rd position in February 2024, with sales of 77,682, also highlights a strategic move to diversify its product offerings. These insights into Potluck's performance across different provinces and categories underscore the dynamic nature of the cannabis market, where brand positioning and product diversification play crucial roles in maintaining relevance and competitiveness.

Feb-2024 Rank
Flower
Pre-Roll
Vapor Pens
54
86
26
26
28
83
27
68
Potluck

Competitive Landscape

In the competitive landscape of the cannabis flower category in Ontario, Potluck has shown a notable performance amidst its competitors. Starting from November 2023 to February 2024, Potluck's rank improved from 27th to 28th, indicating a slight but positive shift in its market position. During this period, Well Made demonstrated a more significant improvement, moving from a rank of 33rd to 26th, surpassing Potluck by February 2024. Conversely, Muskoka Grown experienced a decline, dropping from 16th to 30th, which could be seen as an opportunity for Potluck to capture a larger market share. Meanwhile, BC OZ and San Rafael '71 also showed improvements in their rankings, with BC OZ making a notable leap from 38th to 27th, just one position ahead of Potluck by February 2024. This competitive analysis highlights the dynamic nature of the cannabis flower market in Ontario, with Potluck maintaining a steady position amidst fluctuating competitor ranks and sales trends.

Potluck market ranking for ON Flower

Potluck

Notable Products

In Feb-2024, Potluck's top-performing product was Pineapple Express Pre-Roll (0.5g) in the Pre-Roll category, securing the first rank with sales hitting 5895 units. Following closely, Maple Pancakes Pre-Roll (0.5g) also in the Pre-Roll category, climbed to the second rank from its previous fifth position in January, showcasing significant growth. The third spot was taken by Pineapple Express (7g) from the Flower category, which consistently held the first rank in the preceding three months, indicating a shift in consumer preference. CBG Tangerine Sunrise Terpenes Disposable (1g) in the Vapor Pens category maintained a steady performance, ranking fourth, similar to its January position. Lastly, Frosted Cherry (7g) from the Flower category made it to the top five, improving its rank from the third position in January to the fifth in February, reflecting a competitive sales landscape in Potluck's product offerings.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Pineapple Express Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
1
Maple Pancakes Pre-Roll (0.5g)
Pre-Roll
>5
>5
5
2
Pineapple Express (7g)
Flower
1
1
1
3
CBG Tangerine Sunrise Terpenes Disposable (1g)
Vapor Pens
2
2
4
4
Frosted Cherry (7g)
Flower
5
4
3
5
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