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Sep-2025
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Overview
Market Insights Snapshot
Potluck has demonstrated notable performance across various categories and regions, with a particularly impressive trajectory in the Alberta market. In the Flower category, Potluck's ranking improved from 28th in June 2025 to 21st by September 2025, indicating a steady climb within the top 30. This upward trend is mirrored in their sales figures, which saw consistent growth over the same period. However, in the Vapor Pens category in Alberta, Potluck faced challenges, failing to maintain a top 30 position in August 2025, before re-entering at 50th in September. This suggests fluctuations in consumer preferences or competitive pressures in that segment.
In Ontario, Potluck has maintained a strong presence in the Flower category, holding a steady 20th position as of September 2025, with sales showing a healthy upward trend. This consistency highlights Potluck's robust market position in Ontario. Conversely, the brand's performance in the Pre-Roll category in British Columbia saw a dip, with Potluck not ranking in the top 30 for August 2025, before dropping further to 87th in September. This could indicate potential areas for improvement or shifts in market dynamics that the brand might need to address.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a steady improvement in its rank from June to September 2025, moving from 25th to 20th position. This upward trend indicates a positive reception and growing market presence, with sales increasing consistently over the months. In contrast, Tenzo has also improved its rank, climbing from 26th to 21st, but its sales growth, while notable, remains slightly behind Potluck's. Meanwhile, Jonny Chronic experienced fluctuations, dropping from 20th to 22nd, suggesting potential volatility in its market strategy or consumer base. MTL Cannabis maintained a higher rank, although it showed a downward trend from 16th to 18th, with sales reflecting a decrease over the period. Interestingly, Pure Laine experienced a significant drop in rank from 14th to 19th in August but rebounded to 19th in September, with sales recovering to surpass Potluck slightly. These dynamics highlight Potluck's potential to capitalize on its current momentum to further solidify its position in the Ontario Flower market.
Notable Products
In September 2025, the top-performing product for Potluck was Orange Twist Infused Pre-Roll (0.5g) in the Pre-Roll category, which rose to the first rank with sales of 10,839 units. Pineapple Express Pre-Roll (0.5g) followed closely in the second position, having moved up from third place in August. Maple Pancakes Pre-Roll (0.5g) slipped from the top spot in August to third place in September, indicating a slight decline in its sales momentum. Berry Cherry Infused Pre-Roll (0.5g) maintained a steady performance, climbing one spot to fourth place. Beaver Tail (7g) in the Flower category remained consistent, holding the fifth rank across the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
