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Mar-2025
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Overview
Market Insights Snapshot
Potluck's performance across various categories in the Canadian cannabis market shows a mix of both promising and challenging trends. In Alberta, Potluck's Flower category witnessed a steady climb, moving from a rank of 52 in January 2025 to 40 by March 2025, indicating a positive momentum. However, their Vapor Pens category remained relatively stable, with only slight fluctuations in rank, suggesting a need for strategic improvements to gain a stronger foothold. Notably, Potluck's Pre-Roll category in Alberta saw a significant jump from rank 84 in February 2025 to 53 in March 2025, highlighting a successful turnaround. In contrast, in British Columbia, the Flower category saw a decline, dropping from rank 39 in December 2024 to 70 by March 2025, which raises questions about their market strategy in this province.
In Ontario, Potluck's performance in the Flower category appears robust, maintaining a presence within the top 40 brands, although there is a gradual decline from rank 27 in December 2024 to 37 by March 2025. This trend suggests a need for innovation or marketing efforts to maintain their competitive edge. The Vapor Pens category in Ontario showed some resilience, with a slight improvement in March 2025, moving to rank 49 from 52 in February 2025. Meanwhile, Potluck's presence in Saskatchewan is notable for its absence in the rankings for February and March 2025, which could either indicate a strategic withdrawal or a missed opportunity in the Flower category. These mixed performances across provinces suggest that while Potluck has areas of strength, there are also significant opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has experienced a notable decline in its rankings, moving from 27th in December 2024 to 37th by March 2025. This downward trend in rank is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining market share. Endgame and Parcel have shown relatively stable performances, with Parcel even improving its rank in January 2025. Meanwhile, Woody Nelson experienced a significant rank fluctuation, dropping to 46th in January but rebounding to 30th in February, suggesting potential volatility in consumer preferences. The Republic maintained a consistent presence, hovering around the 38th rank, which may indicate a stable, albeit modest, market position. These dynamics highlight the competitive pressures Potluck faces and underscore the importance of strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In March 2025, Pineapple Express Pre-Roll (0.5g) maintained its position as the top-performing product for Potluck, with sales reaching 19,757 units. The Maple Pancakes Pre-Roll (0.5g) consistently held the second position throughout the observed months, showing an increase in sales compared to February 2025. Pineapple Express (7g) remained steady at the third rank, although it experienced a slight decrease in sales. Notably, Orange Twist Infused Pre-Roll (0.5g) improved its rank from fifth in February to fourth in March, indicating a positive sales trend. Berry Cherry Infused Pre-Roll (0.5g) re-entered the rankings in fifth place, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
