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Feb-2026
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Overview
Market Insights Snapshot
Potluck's performance in the Alberta market has shown a notable decline across both Flower and Pre-Roll categories. In the Flower category, the brand dropped from 13th in November 2025 to 38th by February 2026, indicating a significant decrease in market presence. This decline is mirrored by a drop in sales from $371,789 to $132,932 over the same period. The Pre-Roll category also saw a slight decline, with Potluck maintaining a relatively stable ranking around the mid to high 20s, but still indicating a downward trend in sales. This suggests that while the brand remains visible in Alberta, it is facing challenges in maintaining its competitive edge.
In British Columbia, Potluck's performance in the Flower category also experienced a downward trajectory, slipping from 30th in November to 40th by February, with a corresponding decrease in sales. The Pre-Roll category, although not in the top 30, showed a moderate presence with rankings in the 40s, but sales have been decreasing consistently. Interestingly, the Vapor Pens category saw a positive trend, moving up to 37th in January before dropping again in February, suggesting potential growth opportunities in this segment if the brand can capitalize on this momentum. Meanwhile, in Ontario, Potluck maintained a stable presence in the Flower category, ranking consistently around 17th to 19th, which indicates a stronger foothold in this market compared to others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has experienced notable shifts in its market position, particularly in comparison to its competitors. Over the period from November 2025 to February 2026, Potluck's rank fluctuated slightly, moving from 17th to 19th. This change in rank is indicative of the competitive pressures from brands like MTL Cannabis and Versus, both of which have shown resilience with consistent rankings, with Versus initially holding a strong 8th position before dropping to 17th by February 2026. Meanwhile, The Loud Plug and Pure Laine have seen more significant declines, with The Loud Plug falling out of the top 20 by January 2026. Despite these competitive dynamics, Potluck's sales trajectory reflects a downward trend, aligning with the overall market contraction observed in the sales figures of its peers, suggesting a challenging market environment that underscores the need for strategic adjustments to regain and maintain a competitive edge.
Notable Products
In February 2026, Potluck's Berry Cherry Infused Pre-Roll (0.5g) maintained its position as the top-performing product despite a decrease in sales to 9,526 units. The Orange Twist Infused Pre-Roll (0.5g) climbed back to the second spot after briefly falling to third in January. Beaver Tail (7g) saw a drop to third place from its second place in January, indicating a slight decline in its performance. Newly ranked in February, Strawberry Cough Pre-Roll (0.5g) and Pineapple Express Pre-Roll (0.5g) entered the top five, securing fourth and fifth positions respectively. This reshuffling highlights dynamic shifts in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
