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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Potluck’s mix tilted toward Flower at 49.19% share (ranked 21 in Ontario Flower) even as Flower fell 28.89% year over year and ticked up 1.07% month over month, while Pre-Roll climbed to 41.80% share with a 19.83% YoY increase and a 28.38% MoM jump. Vapor Pens contracted to 8.17% share with a 17.07% YoY decline and a 16.65% MoM drop, coinciding with a 23.40% YoY reduction in average price to $14.91. The pattern implies Potluck is reallocating demand toward value-forward Pre-Rolls while legacy Flower stabilizes near-term, positioning the brand to offset category headwinds despite an overall 12.77% YoY sales decline.
The surge in Pre-Roll mix by 28.38% MoM alongside a 1.07% MoM lift in Flower suggests basket substitution toward lower-ticket formats, reinforced by the 23.40% YoY price decrease and an 8.17% share for Vapor Pens after a 16.65% MoM fall. Holding a 49.19% Flower share while ranking 21 in Ontario indicates a volume-led stance rather than premium pricing, and the 19.83% YoY growth in Pre-Rolls versus a 28.89% YoY decline in Flower signals a pivot from potency-driven to convenience-driven occasions. Net, Potluck’s mix shift implies an intentional move down the price spectrum to protect unit velocity and defend shelf presence, trading margin for share in categories where quick-turn, lower-price items can counteract volatility in higher-priced segments.
Competitive Landscape
Potluck sits at rank #21 in ON Flower in October 2026, down 4 places year over year from #17 and 7 places below its July 2026 peak at #14, while the three-month trend also slid from #14 to #21; against this backdrop, Back Forty / Back 40 Cannabis moved from #2 to #1 and Shred advanced from #3 to #2 with a 26.7% YoY sales increase, indicating the top tier is consolidating share as Potluck cedes relative position, a pattern that implies Potluck’s current rank trajectory reflects erosion versus faster-rising leaders rather than a temporary fluctuation.
Notable Products
Potluck prices below comparable items, with average positioning 17.4% under similar products in October 2026; even Beaver Tail (7g) and Orange Twist Infused Pre-Roll (0.5g) sit 16.2% and 23.5% lower than peers. This discount stance, alongside 48.8% of sales concentrated in the top 10 of 80 products, points to value-led, narrow drivers, so most of its sales come from a few lower-priced staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
