.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Potluck's performance across various categories and states shows a mixed bag of results. In Alberta, Potluck has shown some improvement in the Flower category, moving from rank 59 in June 2024 to 50 in August 2024. However, the Pre-Roll category in Alberta has been relatively stagnant, with ranks hovering around the mid-60s over the past few months. On the other hand, the Vapor Pens category in Alberta has shown a promising trend, improving from rank 35 in May 2024 to 29 in August 2024, indicating a consistent upward trajectory in consumer preference.
In British Columbia, Potluck's performance in the Flower category has seen a notable improvement, climbing from rank 50 in July 2024 to 40 in August 2024. Conversely, the Pre-Roll category in British Columbia has not performed as well, failing to make it into the top 30 brands in August 2024. In Ontario, Potluck has experienced significant success in the Flower category, improving from rank 31 in May 2024 to 23 in August 2024, accompanied by substantial sales growth. However, while the Vapor Pens category has shown some fluctuations, it remains consistently within the top 30, indicating stable consumer interest.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has shown a notable upward trend in its ranking and sales over the past few months. Starting from a rank of 31 in May 2024, Potluck climbed to 22 by July 2024, before slightly dipping to 23 in August 2024. This upward movement is significant when compared to competitors like 1964 Supply Co, which consistently ranked lower and did not make it into the top 20, and Nugz, which fluctuated but also failed to break into the top 20. Meanwhile, Holy Mountain and VOLO have maintained stronger positions, with Holy Mountain consistently ranking in the top 25 and VOLO experiencing a slight decline from 20 to 24. Potluck's sales surge in July 2024, reaching a peak before a minor drop in August, indicates a growing consumer preference and market presence, positioning it as a rising competitor in the Ontario Flower market.
Notable Products
In August 2024, Pineapple Express Pre-Roll (0.5g) maintained its top rank as the best-selling product with sales reaching 13,015 units. Maple Pancakes Pre-Roll (0.5g) also held steady in the second position, showing a notable increase in sales to 9,016 units. Pineapple Express (7g) remained in third place, continuing its consistent performance over the past months. Blueberry Tart (7g) climbed to the fourth position, despite a slight dip in sales compared to July 2024. A new entrant, Frosted Cherry (7g), debuted in fifth place, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
