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Jul-2025
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Overview
Market Insights Snapshot
Potluck has demonstrated notable progress in the Alberta market, particularly in the Flower category where it climbed from a rank of 35 in April 2025 to 22 by July 2025. This upward trajectory is indicative of a strong market presence and increasing consumer preference. In contrast, their performance in the Vapor Pens category in Alberta shows a fluctuating pattern, with the brand ranking 50th in July 2025, a decline from its peak position of 44 in June. This suggests potential challenges in maintaining a competitive edge in the Vapor Pens segment within this region. Meanwhile, in the British Columbia market, Potluck's Flower category has seen relatively stable rankings, although not breaking into the top 30, indicating room for growth and market penetration.
In Ontario, Potluck's Flower category has shown impressive growth, moving up from the 37th position in April 2025 to 22nd by July. This significant leap highlights a strong demand and successful market strategy in the province's Flower segment. However, the Pre-Roll category in Ontario, while improving from 68th to 50th position over the same period, still remains outside the top tier, pointing to potential areas for strategic enhancement. In Saskatchewan, Potluck's entry into the Flower category in July 2025 at rank 30 marks a promising start, suggesting a foothold in a new market with opportunities for further expansion.
Competitive Landscape
In the Ontario flower category, Potluck has demonstrated a significant upward trajectory in its market position over recent months. Starting from a rank of 37 in April 2025, Potluck has climbed to 22 by July 2025, showcasing a remarkable improvement in its competitive standing. This upward movement is particularly notable when compared to other brands like 1964 Supply Co, which consistently hovered around the 21st rank, and Jonny Chronic, which improved from 22 to 20. Potluck's sales have also seen a substantial increase, reflecting a strong consumer response and effective market strategies. In contrast, Carmel remained stable at rank 24, while Tribal experienced fluctuations, dropping from 19 to 23. Potluck's ability to ascend in rank and sales amidst such competition highlights its growing influence and potential in the Ontario flower market.
Notable Products
In July 2025, Pineapple Express Pre-Roll (0.5g) maintained its position as the top-performing product for Potluck, with sales figures reaching 16,700. Maple Pancakes Pre-Roll (0.5g) consistently held the second rank, showing a steady increase in sales over the months. Orange Twist Infused Pre-Roll (0.5g) remained at the third position, continuing its upward trend in sales since April. Notably, Beaver Tail (7g) retained its fourth rank from June to July, showing significant sales growth. Berry Cherry Infused Pre-Roll (0.5g) also kept its position at fifth, demonstrating consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
