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Dec-2025
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Overview
Market Insights Snapshot
BC Green has shown remarkable performance in the Flower category across various Canadian provinces. In Alberta, the brand made a significant leap from not ranking in the top 30 in October to securing the 21st position by December. This upward trajectory is highlighted by a substantial increase in sales, indicating a growing consumer preference for their products. Meanwhile, in British Columbia, BC Green consistently improved its ranking, moving from 42nd in September to 22nd in December, suggesting a strengthening market presence. In Ontario, the brand's performance in the Flower category was relatively stable, with a slight improvement from 55th in November to 48th in December, showing steady growth in a competitive market.
In the Pre-Roll category, BC Green experienced fluctuations in British Columbia. The brand dropped to 59th place in October but quickly recovered, climbing back to the 27th spot by December. This recovery is indicative of BC Green's resilience and adaptability in the face of market challenges. The impressive rebound in sales during this period further underscores the brand's capability to capture consumer interest. While the data for other provinces in the Pre-Roll category is not available, the performance in British Columbia provides a glimpse into the brand's potential in this segment. Overall, BC Green's movements across categories and provinces reflect a dynamic and evolving market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, BC Green has shown a remarkable upward trajectory in recent months. After a challenging start in September 2025, where it did not rank within the top 20, BC Green made a significant leap to 21st place by December 2025. This improvement is particularly notable when compared to competitors like Carmel, which fluctuated between ranks 17 and 24, and Bake Sale, which experienced a decline from 14th to 19th place over the same period. Meanwhile, Potluck maintained a relatively stable position, ending the year at 20th place. BC Green's surge in rank is indicative of a strong recovery and growing market presence, positioning it as a formidable competitor in Alberta's Flower market. This trend suggests potential for increased sales momentum, especially as it closed the gap with established brands, demonstrating resilience and strategic market penetration.
Notable Products
In December 2025, Frosted Gumbo 14g maintained its top position as the leading product for BC Green, with sales reaching 4,409 units. The Pick Me Up Pre-Roll 10-Pack 5g consistently held the second rank from November to December, showing a strong performance with a notable increase in sales. Frosted Gumbo 28g climbed to third place after previously being unranked in November, indicating a resurgence in popularity. Goofiez Pre-Roll 3-Pack 1.5g slipped to fourth place from its November third rank, although it still had a robust sales figure. Frosted Gumbo 7g entered the rankings in December at fifth place, highlighting its growing demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
