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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, BC Green’s mix tilted further toward Pre-Roll, with Pre-Roll holding 54.91% share and Flower at 45.09%, while total brand sales grew 121.24% year over year and average price inched up 0.84%. Within categories, Pre-Roll sales rose 126.24% YoY and 7.36% MoM, outpacing Flower’s 115.45% YoY and 1.75% MoM, and the brand sat at rank 19 in Pre-Roll in British Columbia. The pattern implies a deliberate weighting toward velocity-driven Pre-Roll where relative growth and incremental monthly gains suggest the brand is leaning into the format that is currently moving up the rankings faster than Flower.
Price architecture reinforces that tilt: Pre-Roll’s average price at $29.42 contrasts with Flower at $69.96, while the overall average price moved just 0.84% YoY as mix shifted toward the lower-priced, faster-growing line. With Pre-Roll expanding share alongside a 7.36% MoM lift and Flower’s smaller 1.75% MoM, BC Green’s positioning skews toward accessible entry points that can capture more purchase frequency, implying the brand is trading some premium Flower margin for broader reach and rank momentum in British Columbia.
Competitive Landscape
BC Green sits at rank #19 in BC Pre-Roll for July 2026, improving 16 positions from #35 year over year, but slipping 2 places from its peak at #17 in June 2026 and falling 8 places from #27 three months ago; this contrasts with Back Forty / Back 40 Cannabis rising from #17 to #2 alongside a 215.2% YoY sales increase and General Admission holding #1 while posting a 22.3% YoY sales decline, indicating BC Green’s rank recovery is outpaced by faster movers and that the recent month-over-month dip raises the bar for sustaining share gains.
Notable Products
Goofiez Pre-Roll 3-Pack (1.5g) posted the steepest movement in July 2026 with a -21.1% month-over-month decline while holding rank 2, contrasting with Pick Me Up Pre-Roll 3-Pack (1.5g) at rank 1 down 8.2% and Alien Gushers Pre-Roll 20-Pack (10g) at rank 3 up 24.5%. Six of the top ten are Pre-Roll SKUs, and within that set the Pick Me Up Pre-Roll 10-Pack (5g) climbed 29.7% to rank 4 as Garlic Haze Pre-Roll 10-Pack (5g) rose 18.8% at rank 10, implying value is migrating toward multi-pack formats despite single-pack softness. In Flower, Frosted Gumbo (7g) slipped 8.7% at rank 8 while Frosted Gumbo (14g) eased 1.3% at rank 9 with $104,877 in sales, indicating Flower is stable but ceding momentum to Pre-Rolls. The pattern implies BC Green is concentrating demand in larger-count Pre-Rolls, positioning the mix toward repeatable everyday formats over standalone premium units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
