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Nov-2025
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Overview
Market Insights Snapshot
BC Green has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, the brand's presence in the Flower category showed significant volatility. After not ranking in the top 30 in October 2025, BC Green made a strong comeback in November 2025, securing the 39th position. This resurgence is notable as it marks a significant leap from their previous lower rankings. Meanwhile, in British Columbia, BC Green's Flower category performance has been relatively stable, maintaining a presence in the top 40 across the months, with a slight dip in October 2025. However, their Pre-Roll category saw a drop in October 2025, falling to the 53rd position, before recovering to 30th in November.
In Ontario, BC Green's Flower category performance has been consistent but without making it to the top 30, indicating room for growth in this highly competitive market. Despite not being ranked in August 2025, BC Green managed to enter the rankings in September and maintained a position around the 50s range through November. This suggests a steady, albeit modest, presence in the Ontario market. Overall, BC Green's sales trends indicate a potential for growth, particularly in Alberta where November sales showed a significant increase, suggesting effective strategies or consumer interest in that region. The brand's ability to bounce back in certain categories and markets is a positive sign, but there remains significant potential for improvement and expansion.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Green has experienced notable fluctuations in its market rank over the past few months. Starting in August 2025, BC Green was ranked 26th, slightly improving to 25th in September, but then dropping out of the top 50 to 53rd in October, before recovering to 30th in November. This volatility contrasts with competitors such as Versus, which maintained a relatively stable position, ranking 22nd in both August and September, and slightly dropping to 48th in October before climbing to 29th in November. Meanwhile, Woody Nelson made a significant leap from 38th in September to 10th in October, indicating a strong surge in sales, before settling at 28th in November. DEBUNK and Vox have shown more consistent performance, with DEBUNK maintaining a close rank to BC Green, and Vox showing a slight decline in November. These dynamics suggest that while BC Green has faced challenges in maintaining a consistent rank, there is potential for recovery and growth, especially by analyzing the strategies of more stable or improving competitors like Versus and Woody Nelson.
Notable Products
In November 2025, Goofiez Pre-Roll 3-Pack (1.5g) emerged as the top-performing product for BC Green, reclaiming its position from August after a dip in October. It achieved the highest sales among all products in the dataset with 2,357 units sold. Pick Me Up Pre-Roll 10-Pack (5g) maintained its steady performance, holding the second rank consistently since September. Frosted Gumbo (14g) entered the rankings for the first time, securing the third position. Watermelon Gushers Pre-Roll 3-Pack (1.5g) and Snowman Infused Pre-Roll 3-Pack (1.5g) completed the top five, with Snowman Infused making its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
