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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, BC Green split revenue across two categories with Pre-Roll at 52.96% share and Flower at 47.04% share, while total brand sales rose 120.33% year over year and average price fell 1.94%. Pre-Roll grew 112.05% YoY and 8.35% MoM at a $27.25 average price, whereas Flower expanded 130.46% YoY and 3.55% MoM at a $70.60 average price. With Pre-Roll holding a 5.31 percentage-point share edge but Flower outpacing by 18.41 percentage points in YoY growth, the pattern implies near-term revenue balance with medium-term risk that Flower overtakes if its growth spread persists.
Positionally, BC Green’s Pre-Roll presence in British Columbia sits at rank 21, which, combined with an 8.35% MoM lift versus Flower’s 3.55% MoM, indicates better month-to-month velocity in Pre-Roll despite lower pricing. Given the 112.05% YoY Pre-Roll growth against 130.46% in Flower and a category price gap of roughly 61.4%, the mix suggests BC Green is using Pre-Roll to acquire volume while monetizing demand through higher-priced Flower; this implies a barbell positioning where sustained MoM gains in Pre-Roll protect share as Flower’s faster YoY comp pulls the portfolio toward premium elasticity.
Competitive Landscape
BC Green ranks #21 in BC Pre-Roll in June 2026, up 13 positions from #34 year over year and 16 spots from #37 three months ago, marking a new peak at #21 in June 2026; meanwhile, General Admission held #1 with a -18.9% year-over-year sales change and Back Forty / Back 40 Cannabis rose from #22 to #3 on 263.3% YoY growth, indicating BC Green’s climb is rank-driven amid shifting top-tier stability and that sustaining gains will require converting mid-pack momentum into share against leaders that are either retrenching or rapidly advancing.
Notable Products
Watermelon Gushers Pre-Roll 3-Pack (1.5g) posted a -29.7% month-over-month drop to rank 10, while Watermelon Gushers Pre-Roll 5-Pack (2.5g) slipped -8.7% at rank 7, signaling price-pack pressure at the value end and a potential retrenchment from smaller formats. In contrast, Goofiez Pre-Roll 3-Pack (1.5g) rose 17.5% to rank 2 and Pick Me Up Pre-Roll 10-Pack (5g) climbed 32.0% to rank 4, whereas Pick Me Up Pre-Roll 3-Pack (1.5g) gained 10.7% at rank 1, indicating momentum concentrated in higher-rank multipacks over smaller packs. Seven of the top ten are Pre-Roll SKUs and three Frosted Gumbo Flower sizes occupy ranks 5 and 8 with MoM changes of 11.9% and 0.3%, concentrating mix in inhalables while leaving Flower steady but secondary. The pattern implies BC Green is leaning into larger-count Pre-Rolls and a flagship Flower anchor while pruning or repricing smaller Pre-Roll formats to defend rank and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
