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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
BC Green’s category mix in September 2026 tilted marginally toward Pre-Roll at 51.34% share versus Flower at 48.66%, with Pre-Roll up 97.15% year over year while Flower rose 80.87% year over year; month over month, both categories contracted, with Pre-Roll down 2.80% and Flower down 2.47%. The brand’s overall sales advanced 88.88% year over year against a 9.59% decline in average price, indicating unit expansion despite slight month-over-month pullbacks in both core categories; in British Columbia Pre-Roll, the brand sat at rank 21, implying mid-pack traction that is growing faster than the category’s price environment.
The near 50/50 mix coupled with a 97.15% Pre-Roll surge versus 80.87% in Flower, alongside a month-over-month slip of 2.80% and 2.47% respectively, suggests BC Green is leaning into volume-led Pre-Roll gains while Flower anchors premium positioning via a higher average price of $78.33 versus $27.99 in Pre-Roll. Given a 24‑month sales increase of 307.55% alongside a 9.59% year-over-year price decline, the brand’s positioning trend implies scale via accessible pricing in Pre-Roll to acquire share, while maintaining near-parity revenue contribution from Flower to balance margin and hedge against short-term rank volatility at position 21 in British Columbia Pre-Roll.
Competitive Landscape
BC Green sits at rank 21 in September 2026, improving 8 positions year over year from rank 29, but sliding 2 positions from its June 2026 peak at rank 19, implying a mid-year crest followed by late-quarter slippage. In contrast, Weed Me climbed from rank 2 to rank 1 while expanding sales by 28.6%, and Back Forty / Back 40 Cannabis surged from rank 13 to rank 2 alongside a 197.3% sales increase, whereas General Admission fell from rank 1 to rank 3 with a –8.5% sales change; against those moves, BC Green’s drop from rank 19 three months ago to rank 21 now shapes a pattern of incremental gains year over year but relative share loss versus faster-rising leaders, implying the current trajectory risks drifting toward the mid-20s unless momentum is re-established.
Notable Products
Watermelon Gushers Pre-Roll 3-Pack (1.5g) posted the steepest contraction at -23.3% MoM while sliding to rank 6, and Alien Gushers Pre-Roll 20-Pack (10g) fell -12.8% MoM at rank 5, indicating price-pack pressure on larger or flavor-led formats. In contrast, Pick Me Up Pre-Roll 3-Pack (1.5g) gained 19.6% MoM to hold rank 1 and its 10-Pack (5g) added 2.1% MoM at rank 3, with Pre-Rolls occupying 7 of the top 10 slots and concentrating the brand’s September volume around one format. The Flower line contracted as Frosted Gumbo (14g) declined -17.6% MoM at rank 8 and Frosted Gumbo (7g) dropped -11.5% MoM at rank 9, even as the top three ranks remained Pre-Rolls and the Alien Gushers 20-Pack still generated $139,731. The pattern implies BC Green is pivoting toward compact Pre-Roll multipacks where velocity concentrates at the top ranks, while larger pack sizes and Flower require repositioning to avoid further share erosion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
