Market Insights Snapshot
In the flower category, British Columbia based cannabis brand BC Black demonstrated a fluctuating but overall positive performance from August to November 2023. BC Black's ranking improved from 19th in August to 14th in September, slipped back to 19th in October, and then jumped to 13th in November. This upward trend indicates increasing popularity among flower consumers in British Columbia. However, the brand's performance in the pre-roll category tells a different story. Starting at 20th place in August, BC Black dipped to 28th in September and continued to drop significantly in October and November, falling outside of the top 20.
When we look at BC Black's performance in Ontario, we see a somewhat different trend. In the flower category, the brand's ranking hovered around the mid-70s from August to October, with no rank available for November. This absence suggests that BC Black did not make it to the top 20 brands in Ontario for that month, which could be a concern for the brand. In the pre-roll category, BC Black maintained a fairly steady position in the 60s over the four months, indicating a stable but not outstanding performance in this market. This analysis provides a snapshot of BC Black's performance across categories and provinces, revealing areas of strength and potential opportunities for growth.
In the Flower category within British Columbia, BC Black has shown a fluctuating yet overall upward trend in rank from August to November 2023, moving from 19th to 13th place. This suggests a growing market presence against competitors such as Hiway, Versus, Potluck, and Parcel. Notably, BC Black surpassed Versus in November, despite Versus having a higher sales volume in October. However, BC Black's rank remains lower than Potluck, which has consistently ranked higher since October. The absence of a rank for Versus in August and September indicates that they were not among the top 20 brands in the Flower category during these months. The sales trend for BC Black, while not disclosed, reflects its improved ranking, suggesting a positive correlation between the two metrics.
In November 2023, the top-performing products for BC Black were led by the 'Crowfoot Cannabis - Blueberry Frost Pre-Roll 5-Pack (2.5g)' in the Pre-Roll category, maintaining its top position from the previous months with sales of 4037 units. Following closely was the 'Laughing Turtle- Sweet Jesus Pre-Roll 3-Pack (1.5g)', also in the Pre-Roll category, which held the second rank consistently since September 2023. The 'White Fire OG Smalls (3.5g)' in the Flower category was the third best-selling product, showing a slight improvement from its fourth position in August 2023. The 'Smoker Farms - Master Kush Ultra (3.5g)' also from the Flower category, held the fourth position. Notably, the 'Victoria Cannabis Company - Pomelo Skunk Pre-Roll 3-Pack (1.5g)', despite being a top seller in August, dropped out of the top four in November.