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Jun-2024
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Overview
Market Insights Snapshot
Parcel's performance in the Flower category has shown varied results across different regions. In Alberta, the brand has struggled to maintain its position, slipping from 34th in March to 41st in June 2024. This downward trend is accompanied by a decline in sales, which dropped from $174,031 in March to $147,374 in June. Conversely, in British Columbia, Parcel has demonstrated consistent improvement, moving from 16th in March to 14th in June, with sales increasing from $383,261 to $468,329 over the same period. In Ontario, the brand has also shown positive movement, climbing from 27th in March to 23rd in June, and experiencing a sales boost from $556,264 to $585,891.
In the Pre-Roll category, Parcel's performance is more mixed. In Alberta, the brand did not make it into the top 30 in June, a notable decline from its 71st position in April. This indicates a significant struggle in this category within the province. However, in British Columbia, Parcel has made impressive gains, moving from 51st in March to 33rd in June, with sales more than doubling from $87,209 to $204,778. In Ontario, Parcel has shown a steady rise, improving from outside the top 30 in March to 52nd in June, with sales increasing from $103,527 in April to $237,295 in June. This mixed performance highlights the brand's regional strengths and areas for potential improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Parcel has shown a notable improvement in its rank over the past few months. Starting from a rank of 27 in March 2024, Parcel climbed to 23 by June 2024, indicating a positive trend in market presence. This upward movement is significant when compared to competitors such as 1964 Supply Co, which fluctuated between ranks 21 and 25, and BLKMKT, which maintained a relatively stable position around the 21-22 range. Additionally, Holy Mountain experienced a slight dip in rank from 20 to 21, while Muskoka Grown hovered around the mid-20s. Parcel's consistent improvement in rank suggests a growing consumer preference and effective market strategies, positioning it favorably against its competitors in Ontario's Flower market.
Notable Products
In June 2024, Sweet Notes (14g) maintained its top position as the best-selling product for Parcel, with sales reaching 12,353 units. Sweet Notes (3.5g) also held steady in the second position, showing a significant increase in sales to 7,010 units. The Sativa Citrus Notes Slims Pre-Roll 20-Pack (8g) surged to the third spot, a notable rise from its fifth position in April. Indica Sweet Notes Pre-Roll 20-Pack (8g) debuted in the rankings at fourth place with impressive sales figures. The Sativa Citrus Notes Pre-Roll 2-Pack (2g) slipped slightly to fifth place, despite an increase in sales to 4,958 units.
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