Market Insights Snapshot
Parcel, a cannabis brand, has shown varied performance across different states and categories. Let's start with Alberta, where Parcel has seen a steady but gradual improvement in its ranking in the flower category, moving from 52nd in July 2023 to 43rd in October 2023. This movement is indicative of a positive trend, despite not making it to the top 20. On the other hand, in Saskatchewan, Parcel's performance has been less ideal, with its ranking fluctuating significantly over the same period and never breaking into the top 20.
Moving to British Columbia and Ontario, Parcel's performance has been commendable. In British Columbia, Parcel has consistently maintained its position within the top 20 brands in the flower category. The brand's ranking in Ontario has also been consistently within the top 20, showing a promising trend. It's worth noting that despite minor fluctuations, Parcel has managed to maintain a strong presence in these competitive markets, which is a testament to its popularity among consumers.
In the Flower category within Ontario, Parcel has been showing a fluctuating performance over the months of July to October 2023. It started at rank 19 in July, maintained the same rank in August, improved to rank 15 in September, but fell back to rank 18 in October. This indicates a somewhat inconsistent performance in terms of rank. When compared to its competitors, Parcel's performance is varied. For instance, 1964 Supply Co has been consistently ranked lower than Parcel, while FIGR and Pure Laine have generally held higher ranks. Carmel, on the other hand, has shown a similar performance to Parcel, with ranks fluctuating around the same range. In terms of sales, Parcel has seen a general upward trend from July to September, but experienced a drop in October. This is in contrast to brands like FIGR and Pure Laine, which have generally seen higher sales, and 1964 Supply Co and Carmel, which have seen lower sales.
In October 2023, the top-performing product from Parcel was Sweet Notes (14g) from the Flower category, maintaining its position from previous months with sales of 16,173 units. Following closely was Sweet Notes (3.5g), also from the Flower category, which improved its ranking from third to second. However, Citrus Notes Milled (7g), despite a slight drop in rank from second to third, continued to perform well. Another consistent performer was Sweet Notes Milled (7g), retaining its fourth position. Sweet Notes (28g) also made it to the top five, matching its previous month's ranking.