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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Parcel’s October 2026 mix is highly concentrated in Flower at 90.01% share with a 329.99% year-over-year gain, while Pre-Roll holds 9.99% share with a 3.47% year-over-year change; month over month, Flower rose 6.99% and Pre-Roll climbed 33.97%. Despite a 226.15% brand-level year-over-year sales increase and a 36.70% year-over-year rise in average price to $47.89, the 24‑month trajectory is down 61.18%, and Flower’s average price sits higher at 73.71. The combination of outsized Flower growth and a sharp Pre-Roll month-over-month lift indicates a narrow but accelerating portfolio where volume is leaning into higher-priced Flower while Pre-Roll is emerging as a secondary lever.
Positionally, a rank of 18 in Flower in British Columbia alongside a 90.01% category reliance suggests depth rather than breadth, and the 6.99% month-over-month Flower gain paired with a 33.97% month-over-month Pre-Roll surge implies incremental shelf expansion without diversifying beyond two formats. The 329.99% year-over-year Flower growth against a 3.47% year-over-year Pre-Roll change, combined with the 36.70% price lift, points to trading up within Flower while using Pre-Roll for reach; the implication is a positioning anchored in premiumized Flower that risks concentration but can leverage Pre-Roll momentum to buffer volatility.
Competitive Landscape
Parcel sits at rank #18 in BC Flower in October 2026, improving 95 positions year over year from #113, yet still 5 spots below its peak at #13 from October 2024; this two-step narrative—triple‑digit rank climb YoY alongside a gap to prior best—indicates recovery with remaining headroom. In contrast, Big Bag O' Buds climbed from #13 to #1 with 627.7% YoY sales growth, while Good Supply rose from #15 to #2 on 633.6% YoY growth, showing competitors converting rank gains into top‑tier positions faster than Parcel’s move from #113 to #18. The pattern implies Parcel’s sharp rank rebound is real but not yet translating into leadership, and sustaining share gains will require closing the execution gap that let peers leap to #1–#2 within the same 12‑month window.
Notable Products
Parcel’s October 2026 lineup is concentrated in Hybrid Flower, with 90.0% of sales in that format and just 10.0% in Pre-Rolls, so the brand largely sells through Flower. Two 28g items, including Sweet Notes (28g) at 36.6% share, anchor the mix, so most of its sales ride on large-format Flower.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
