Parcel

Data Snapshot: Jun 11, 2024
Parcel Cannabis Brand Logo
$1M+

May-2024

Sales

Growth

Trend

6-Month

24

Product Count

SKUs

Parcel

Overview

"Parcel" is a notable brand in the cannabis industry, redefining the connection between cost and quality by offering high value dried flower products at competitive prices. Built upon sustainable farming practices and forward-thinking innovations, it's more than just a brand – it's an organic cannabis lifestyle brand embodying the ultra-premium and boutique nature of the industry. The company also channels its expertise into a unique cannabis courier service, closely tying its identity to its namesake.
Markets

Parcel Locations

Product Trends

Parcel Categories

Parcel Sales

Market Insights Snapshot

Parcel Historical Sales by Category

Parcel's performance across various categories and states has shown a mixed bag of results over the past few months. In Alberta, the brand has struggled to break into the top 30 for the Flower category, with rankings hovering around the mid-30s to low 40s. Specifically, Parcel's rank dropped from 35th in March 2024 to 42nd in May 2024, which indicates a slight decline in market presence. On the other hand, in British Columbia, Parcel has maintained a steady position in the Flower category, consistently ranking 15th from February to May 2024. This stability in British Columbia suggests a loyal customer base and effective market strategies in that province.

In Ontario, Parcel's Flower category performance has been relatively stable, with a slight improvement from 30th in April 2024 to 25th in May 2024. This upward trend is a positive sign for the brand's growth in the province. However, the Pre-Roll category tells a different story; Parcel was not in the top 30 for the first two months of the year but entered the rankings at 89th in April 2024 and improved to 79th in May 2024. While this is a positive movement, it still indicates that Parcel has significant room for improvement in the Pre-Roll category in Ontario. In British Columbia, the Pre-Roll category has seen Parcel's rank fluctuate, moving from 51st in February 2024 to 46th in May 2024, showing a gradual but steady improvement.

May-2024 Rank
Flower
Pre-Roll
42
15
46
25
79
Parcel

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, Parcel has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In February 2024, Parcel was ranked 26th, but it dropped to 27th in March before climbing back to 25th by May. This volatility contrasts with the more stable performance of competitors such as Holy Mountain, which maintained a top 20 position consistently, and Muskoka Grown, which showed a steady upward trend from 30th to 23rd. Notably, Wagners experienced a significant decline, dropping from 15th in February to 27th in May, which could present an opportunity for Parcel to capture some of their market share. Despite these fluctuations, Parcel's sales figures have shown resilience, with a notable increase from April to May, suggesting potential for growth if they can stabilize their ranking.

Parcel market ranking for ON Flower

Parcel

Notable Products

In May-2024, the top-performing product from Parcel was Sweet Notes (14g) in the Flower category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 11,758 units. Sweet Notes (3.5g), also in the Flower category, held steady in the second position, showing a consistent upward trend in sales from previous months, with May sales at 5,733 units. The Citrus Notes Milled (7g) product, which had no ranking in April, reappeared in the third position in May, albeit with a lower sales figure of 3,160 units. Sweet Notes Milled (7g) remained in the fourth spot, continuing its steady performance. Notably, the Indica Sweet Notes Pre-Roll 2-Pack (2g) rose to the fifth position, showing a slight increase in sales from April to May.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Sweet Notes (14g)
Flower
1
1
1
1
Sweet Notes (3.5g)
Flower
3
2
2
2
Citrus Notes Milled (7g)
Flower
2
3
>5
3
Sweet Notes Milled (7g)
Flower
4
4
>5
4
Indica Sweet Notes Pre-Roll 2-Pack (2g)
Pre-Roll
>5
>5
4
5
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