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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Parcel concentrated 79.36% of sales in Flower while Pre-Roll accounted for 20.64%, marking a split where Flower’s share still leads despite a 69.73% year-over-year decline in Flower sales versus a 37.77% year-over-year increase in Pre-Roll. Month over month, Flower grew 25.80% and Pre-Roll expanded 52.06%, with the average price down 13.37% year over year to $30.46. With Flower ranked 55th in Ontario and Pre-Roll accelerating faster, the pattern implies Parcel’s category weight is shifting toward value-oriented units, leveraging Pre-Roll momentum to offset Flower contraction.
The divergence between a 69.73% Flower drop year over year and a 37.77% Pre-Roll lift, combined with a 25.80% Flower and 52.06% Pre-Roll month-over-month rebound, signals a repositioning from premium-weighted Flower (average Flower price $53.22) toward higher-velocity, lower-ticket formats. Given the brand’s overall sales decline of 65.58% year over year but improved mix dynamics month over month, the 79.36% Flower reliance alongside a rising 20.64% Pre-Roll share implies Parcel’s near-term path to regain rank in Ontario rests on expanding Pre-Roll depth while selectively stabilizing Flower, using price elasticity evidenced by the 13.37% average price reduction to capture incremental trips.
Competitive Landscape
Parcel sits at #55 in ON Flower for May 2026, down 16 places from #39 year over year, but up 8 spots from #63 three months ago; against this backdrop, Shred advanced to #1 from #2 with 9.7% YoY sales growth while Back Forty / Back 40 Cannabis slipped to #2 from #1 amid an 8.4% YoY sales decline. Parcel’s peak rank was #24 in August 2024 versus today’s #55, a 31-place slide, while Spinach held #3 year over year with 12.8% YoY growth; the near-term lift from #63 to #55 alongside multi-year erosion from #24 implies recovery efforts are stabilizing share but not yet reversing the longer-term downtrend in competitive position.
Notable Products
Indica Sweet Notes Pre-Roll 2-Pack (1g) posted the largest movement in May 2026 with a +52.1% month-over-month surge to rank 1, while Sweet Notes (14g) held rank 2 with a more moderate +19.5% gain. Across the top ten, at least two positions are occupied by Pre-Roll SKUs and at least two by Flower SKUs, concentrating share in those two formats as ranks 1 and 2 come from Pre-Roll and Flower respectively. Grape Cream Cake (14g) entered the top tier at rank 3 with no prior month comp, marking incremental variety within Flower even as Pre-Roll leapfrogged to the top. This mix implies Parcel is tilting toward accessible Pre-Roll formats to drive velocity while maintaining Flower breadth to anchor repeat purchasing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
