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Aug-2024
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Overview
Market Insights Snapshot
Parcel's performance in the Alberta market has shown a steady but modest improvement in the Flower category, moving from rank 42 in May 2024 to rank 38 by August 2024. This upward trend is a positive sign, even though the sales figures have seen minor fluctuations, indicating a potential stabilization or slight growth in consumer demand. However, the brand's presence in the Pre-Roll category in Alberta is less promising, as it did not make it into the top 30 rankings after May 2024. This could be a point of concern for the brand's market strategy in this category.
In British Columbia, Parcel has shown significant progress in the Flower category, climbing from rank 15 in May 2024 to an impressive rank 8 by August 2024. This notable rise suggests a growing popularity and strong consumer acceptance in this region. Conversely, the Pre-Roll category shows a declining trend, with Parcel's rank falling from 33 in June 2024 to 41 in August 2024. Meanwhile, in Ontario, Parcel's Flower category also experienced a positive movement, improving from rank 24 in May 2024 to rank 16 by August 2024. However, the Pre-Roll category in Ontario indicates a worrying trend, as the brand did not make it into the top 30 rankings in July and August 2024, which could impact their overall market presence and sales in the province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Parcel has shown significant improvement in its rank over the past few months. Starting from a rank of 24 in May 2024, Parcel climbed to 16 by August 2024, indicating a positive trend in its market presence. This upward movement is notable when compared to competitors like FIGR, which maintained a steady rank around 15-16, and Carmel, which saw a slight decline from 17 to 18. Tribal also experienced fluctuations, dropping out of the top 20 in July but recovering to 17 in August. Meanwhile, Versus remained relatively stable, though it saw a slight dip from 10 to 14. Parcel's sales growth, particularly the jump to 767,758 in August, reflects its successful strategies in capturing market share, contrasting with the more volatile or stagnant sales figures of its competitors. This data suggests that Parcel is effectively leveraging market opportunities to enhance its competitive positioning in Ontario's Flower category.
Notable Products
In August 2024, the top product for Parcel was Sweet Notes (14g) in the Flower category, maintaining its number one rank with a notable sales figure of 12,940 units. Sweet Notes (3.5g), also in the Flower category, held steady in the second position with increased sales. Citrus Notes Milled (7g) in the Flower category climbed to third place, showing a positive trend from previous months. Sweet Notes Milled (7g) sustained its fourth position since its entry into the rankings in July. Sativa Citrus Notes Slims Pre-Roll 20-Pack (8g) in the Pre-Roll category dropped to fifth place, continuing a downward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
