Trend
Strong Growth
Oct-2023 Sales
$1M+
Product Count
15
Updated
11/2/2023
Markets

Parcel

"Parcel" is a notable brand in the cannabis industry, redefining the connection between cost and quality by offering high value dried flower products at competitive prices. Built upon sustainable farming practices and forward-thinking innovations, it's more than just a brand – it's an organic cannabis lifestyle brand embodying the ultra-premium and boutique nature of the industry. The company also channels its expertise into a unique cannabis courier service, closely tying its identity to its namesake.
Parcel Historical Sales by Category

Market Insights Snapshot

Parcel, a cannabis brand, has shown varied performance across different states and categories. Let's start with Alberta, where Parcel has seen a steady but gradual improvement in its ranking in the flower category, moving from 52nd in July 2023 to 43rd in October 2023. This movement is indicative of a positive trend, despite not making it to the top 20. On the other hand, in Saskatchewan, Parcel's performance has been less ideal, with its ranking fluctuating significantly over the same period and never breaking into the top 20.

Moving to British Columbia and Ontario, Parcel's performance has been commendable. In British Columbia, Parcel has consistently maintained its position within the top 20 brands in the flower category. The brand's ranking in Ontario has also been consistently within the top 20, showing a promising trend. It's worth noting that despite minor fluctuations, Parcel has managed to maintain a strong presence in these competitive markets, which is a testament to its popularity among consumers.

Oct-2023 Rank
Flower
43
17
18
76

Competitive Landscape

In the Flower category within Ontario, Parcel has been showing a fluctuating performance over the months of July to October 2023. It started at rank 19 in July, maintained the same rank in August, improved to rank 15 in September, but fell back to rank 18 in October. This indicates a somewhat inconsistent performance in terms of rank. When compared to its competitors, Parcel's performance is varied. For instance, 1964 Supply Co has been consistently ranked lower than Parcel, while FIGR and Pure Laine have generally held higher ranks. Carmel, on the other hand, has shown a similar performance to Parcel, with ranks fluctuating around the same range. In terms of sales, Parcel has seen a general upward trend from July to September, but experienced a drop in October. This is in contrast to brands like FIGR and Pure Laine, which have generally seen higher sales, and 1964 Supply Co and Carmel, which have seen lower sales.

Parcel market ranking for ON Flower

Notable Products

In October 2023, the top-performing product from Parcel was Sweet Notes (14g) from the Flower category, maintaining its position from previous months with sales of 16,173 units. Following closely was Sweet Notes (3.5g), also from the Flower category, which improved its ranking from third to second. However, Citrus Notes Milled (7g), despite a slight drop in rank from second to third, continued to perform well. Another consistent performer was Sweet Notes Milled (7g), retaining its fourth position. Sweet Notes (28g) also made it to the top five, matching its previous month's ranking.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Sweet Notes (14g)
Flower
1
1
1
1
Sweet Notes (3.5g)
Flower
3
3
3
2
Citrus Notes Milled (7g)
Flower
2
2
2
3
Sweet Notes Milled (7g)
Flower
4
4
4
4
Sweet Notes (28g)
Flower
>5
5
>5
5
View product & sales data

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