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Aug-2025
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Overview
Market Insights Snapshot
The performance of Khalifa Kush across various states reveals interesting trends in the cannabis market. In Illinois, Khalifa Kush's presence in the Flower category saw a significant shift from being outside the top 30 in May to reaching the 36th position by July, although it slipped slightly to 39th in August. This movement indicates a growing acceptance and demand for their Flower products in the state. In the Pre-Roll category, the brand showed a stronger performance, climbing to the 21st position in July from not being in the top 30 in May, which suggests a notable increase in consumer interest. Meanwhile, in Massachusetts, Khalifa Kush's Vapor Pens category demonstrated a consistent upward trajectory, moving from the 70th position in May to the 50th by August, reflecting a strengthening foothold in this segment.
In Maryland, Khalifa Kush maintained a stable presence in the Flower category, hovering around the 32nd position for several months, although a slight dip to 34th in August might warrant attention. The Pre-Roll category in Maryland, however, showed a positive trend, advancing from 31st in May to 24th in August, highlighting increasing popularity. In Nevada, the brand's performance in Concentrates fluctuated, with rankings available only for May and July, where it held the 13th and 12th positions, respectively. This inconsistency might suggest volatility or a niche market presence. Meanwhile, in Ohio and Washington, Khalifa Kush's entry into the Flower category in August at the 50th and 42nd positions, respectively, indicates a late but potentially promising start.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Khalifa Kush has demonstrated a notable upward trajectory in recent months. After not ranking in the top 20 in May 2025, Khalifa Kush surged to 45th place in June and further climbed to 36th in July, before slightly dropping to 39th in August. This upward movement indicates a significant improvement in market presence and consumer interest. In contrast, Binske maintained a relatively stable position, hovering around the mid-30s, while Cookies showed a positive trend, moving from 47th in May to 41st in August. Meanwhile, nuEra experienced a decline, dropping from 25th to 36th over the same period, which could suggest a shift in consumer preferences towards brands like Khalifa Kush. The dynamic changes in rankings highlight Khalifa Kush's growing influence in the Illinois market, suggesting potential for further growth if current trends continue.
Notable Products
In August 2025, the top-performing product for Khalifa Kush was Khalifa Kush (3.5g) in the Flower category, maintaining its first-place rank from the previous month with impressive sales of 13,508 units. The Khalifa Kush Pre-Roll (1g) held steady in second place, although its sales slightly decreased from July. Violet Sky Pre-Roll (1g) re-entered the rankings in third place after not being ranked in July, showing significant sales momentum. Khalifa Mints Pre-Roll (1g) dropped to fourth place from its third-place position in July, while Baby Turtle Pre-Roll (1g) completed the top five, experiencing a decrease in sales. Overall, August saw consistent performance for Khalifa Kush's top products with some shifts in rankings among the pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
