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Jul-2025
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Overview
Market Insights Snapshot
Khalifa Kush has demonstrated varied performance across different states and product categories. In Illinois, the brand's Flower category has seen a notable improvement, moving from outside the top 30 to rank 36 by July 2025. Similarly, their Pre-Roll category in Illinois also showed a positive trajectory, climbing to the 21st position in the same month. However, in Massachusetts, Khalifa Kush has struggled to break into the top 30 across all categories, with Flower peaking at rank 48 in July 2025. This indicates a potential area for growth in Massachusetts, where the brand has yet to establish a strong foothold.
In Maryland, Khalifa Kush has maintained a relatively stable presence in the Flower category, consistently ranking around the 32nd position. The Pre-Roll category has shown slight improvements, reaching the 28th rank by July 2025. Meanwhile, in Nevada, the brand's performance in Concentrates has been inconsistent, missing the top 30 in two of the four months observed, but achieving a rank of 10 in July 2025. The Flower category in Nevada has shown consistent growth, indicating strong market acceptance, while Vapor Pens have seen a decline in rank, suggesting potential challenges in this segment. These varied performances highlight the brand's differing levels of market penetration and consumer acceptance across states and categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Khalifa Kush has shown a notable upward trajectory in recent months. After not ranking in the top 20 from April to June 2025, Khalifa Kush made a significant leap to rank 36th in July 2025, indicating a positive shift in market presence. This improvement is particularly impressive when considering competitors like Seed & Strain Cannabis Co., which maintained a steady presence, ranking between 33rd and 39th over the same period. Meanwhile, Blaze Craft Cannabis Flower (IL) consistently ranked higher, fluctuating between 32nd and 36th, but saw a decline in July. The upward trend for Khalifa Kush suggests a growing consumer interest and potential for increased sales, especially as competitors like TwentyTwenty experienced a drop in sales and rank, falling to 38th in July. As Khalifa Kush continues to climb the ranks, it presents a compelling case for further investment and strategic marketing efforts to capitalize on this momentum in the Illinois market.
Notable Products
In July 2025, Khalifa Kush Pre-Roll (1g) maintained its top position as the best-selling product, with sales reaching 13,080 units. Khalifa Kush (3.5g) held steady in second place, showing an increase in sales from the previous month. Khalifa Mints Pre-Roll (1g) improved its ranking to third place, continuing its upward trajectory from June. Newcomer Baby Turtle Pre-Roll (1g) entered the rankings at fourth place, indicating strong initial performance. Baby Turtle (3.5g) rounded out the top five, despite a slight drop from its April performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
