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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Khalifa Kush concentrated 65.85% of May 2026 sales in Flower with year-over-year growth of 68.75% but a month-over-month decline of 4.13%, while Pre-Roll rose to 25.63% share on 75.50% YoY and 17.78% MoM gains. Vapor Pens held 6.41% share with a 14.81% YoY decline despite a 4.05% MoM uptick, and Concentrates remained 2.11% share with 8.74% YoY and 25.68% MoM growth; the brand’s average price fell 11.66% YoY to $23.67. With Flower anchoring mix yet slipping MoM and Pre-Roll accelerating, the pattern implies the portfolio is tilting toward multi-pack and convenience-driven formats while defending core Flower volume through price elasticity.
The mix shifts point to a positioning that leans on Flower scale (rank 19 in Nevada Flower) while using Pre-Roll momentum to broaden reach, evidenced by Pre-Roll’s 25.63% share and 17.78% MoM growth against Flower’s 4.13% MoM dip. Negative 14.81% YoY in Vapor Pens alongside a 4.05% MoM lift suggests selective SKU rationalization rather than category exit, and Concentrates’ 25.68% MoM surge at just 2.11% share signals opportunistic niche expansion; together with an 11.66% YoY price decrease and 58.49% YoY brand sales growth, the implication is a value-led stance that trades lower unit prices for higher volume across Flower and Pre-Roll while probing small but faster-moving edges in Concentrates.
Competitive Landscape
Khalifa Kush sits at rank #29 in IL Flower in May 2026, a 4-place lift from #33 in February 2026, and marks a new peak rank of #29 while remaining outside the top 25; without a published year-over-year rank, the 3-month climb offers the clearest trajectory signal. In contrast, High Supply / Supply holds #1 with +29.8% YoY sales growth while RYTHM is #2 with -12.2% YoY sales, and Good Green advanced to #3 from #6 YoY, indicating that Khalifa Kush’s movement from #33 to #29 is incremental against leaders consolidating or rebounding. The pattern implies Khalifa Kush is gaining modest rank momentum but must convert recent placement gains into sustained share capture to break into the tier where ranks #1–#5 are occupied by competitors with either double-digit YoY growth or entrenched positions.
Notable Products
Baby Turtle (3.5g) posted the largest May 2026 move at +74% MoM, climbing to rank 5 while Violet Sky Pre-Roll (1g) surged +80% MoM into rank 6, whereas Baby Turtle Pre-Roll (1g) fell -27% to rank 7. Khalifa Kush (3.5g) held rank 1 with +9% MoM as Premium Khalifa Kush Pre-Roll (1g) advanced +15% to rank 2 and Khalifa Mints Pre-Roll (1g) jumped +34% to rank 3. Four of the top ten are Pre-Roll SKUs concentrated between ranks 2 and 7, with Point Breeze Pre-Roll (1g) adding +49% at rank 4 even as Khalifa Mints (3.5g) slipped -6% at rank 8, implying a tilt toward Pre-Roll momentum while flagship Flower anchors volume at $586,675. The pattern implies Khalifa Kush is leaning into faster-turn Pre-Rolls for incremental gains while maintaining Flower-led share through a stable top-ranked anchor and a newly accelerating Baby Turtle (3.5g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
