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Sep-2025
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Overview
Market Insights Snapshot
In the highly competitive cannabis market, Khalifa Kush's performance across several states shows mixed results. In Illinois, the brand has made significant strides in the Flower category, moving from a rank of 45 in June to 32 by September. This upward trajectory is echoed in the Pre-Roll category where they improved from 38 to 27 over the same period. However, their presence in Massachusetts is less robust, with Flower rankings hovering around the mid-50s and Pre-Rolls dropping from 55 to 65, indicating a potential area for growth. In Maryland, Khalifa Kush maintains a steady position in the Flower category, though their Pre-Roll segment shows a more promising and stable ranking at 25, suggesting a stronger foothold in this niche.
Looking at Nevada, Khalifa Kush's performance is varied across categories. The brand's Concentrates category saw a re-entry into the top 30 in September, climbing to 10th place, which is a positive sign of consumer interest. However, their Flower category faced a dip in August, dropping to 38 before recovering to 24 by September. In Ohio, Khalifa Kush has only recently entered the Flower category rankings, starting at 55 in July and maintaining a relatively stable position. Meanwhile, in Washington, the brand made a notable debut in the Flower category in August at rank 42, improving to 34 by September, though their Pre-Roll category is still struggling to break into the top 30, only appearing at 68 in September. These shifts highlight the brand's potential for growth and the challenges it faces in different markets.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Khalifa Kush has shown a notable upward trend in its rankings from June to September 2025, moving from 45th to 32nd position. This improvement is significant when compared to competitors like The Botanist, which, despite having higher sales, experienced a decline in rank from 24th to 30th over the same period. Meanwhile, Lula's saw a drop from 21st to 33rd, indicating a potential opportunity for Khalifa Kush to capture more market share. Blaze Craft Cannabis Flower (IL) maintained a relatively stable position, slightly improving from 32nd to 31st, while Legends climbed from 48th to 35th, showcasing competitive dynamics that Khalifa Kush can leverage to further enhance its market presence. These shifts highlight Khalifa Kush's potential to continue its ascent in the rankings, driven by strategic marketing and product differentiation.
Notable Products
In September 2025, the top-performing product from Khalifa Kush was Khalifa Kush 3.5g in the Flower category, maintaining its number one rank for the fourth consecutive month with sales of 12,018 units. The Premium Khalifa Kush Pre-Roll 1g in the Pre-Roll category also held steady at the second position, showing consistent performance over the past months. Notably, Baby Turtle Pre-Roll 1g moved up to third place from fifth in August, indicating a resurgence in popularity. Khalifa Mints Pre-Roll 1g remained stable at fourth place, though it experienced a drop in sales compared to previous months. Baby Turtle 3.5g re-entered the rankings at fifth place, showing a positive trend after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
