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Jun-2024
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Overview
Market Insights Snapshot
Khalifa Kush has shown a mixed performance across different categories and states over the past few months. In Arizona, the brand's presence in the Edible category has not yet broken into the top 30, indicating room for improvement. However, their Flower category experienced a drop, starting from 46th in March and ending at 49th in June, with notable fluctuations in monthly sales figures. These trends highlight the competitive nature of the Arizona market and suggest that Khalifa Kush may need to strategize differently to maintain and improve its position.
In Massachusetts and Maryland, Khalifa Kush has shown more promising trends, particularly in the Flower and Pre-Roll categories. In Massachusetts, the Flower category saw a significant jump from 62nd in May to 47th in June, suggesting a positive reception among consumers. Maryland also saw impressive movements, with the Flower category rising from 36th in March to 23rd in June, and the Pre-Roll category entering the top 30 in May and further improving in June. These upward trends in both states indicate a growing consumer base and increasing market penetration for Khalifa Kush in these regions.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Khalifa Kush has shown a notable upward trend in its rankings over recent months, moving from 36th place in March 2024 to 21st place in May 2024 before slightly declining to 23rd place in June 2024. This positive trajectory indicates a growing market presence, albeit with some fluctuations. Compared to competitors like LivWell and Old Pal, which have consistently ranked within the top 25, Khalifa Kush is closing the gap in terms of market share. For instance, Old Pal maintained a strong position, ranking 16th in both April and May 2024, while LivWell saw more variability, peaking at 17th in April 2024. Additionally, Flower by Edie Parker and Nature's Heritage have shown more stability, consistently ranking in the low 20s. This competitive analysis suggests that while Khalifa Kush is making significant strides, it still faces stiff competition from established brands in the Maryland flower market.
Notable Products
In June 2024, the top-performing product for Khalifa Kush was the Khalifa Kush Pre-Roll (1g), maintaining its number one ranking with notable sales of 14,564 units. The Khalifa Kush (3.5g) flower held steady at the second position, continuing its rank from previous months with increasing sales. The Khalifa Mints (3.5g) flower also remained consistent in the third spot, showing steady performance. Meanwhile, the Khalifa Mints Pre-Roll (1g) stayed at the fourth position, although its sales showed a slight decline. The Khalifa Kush Cured Sauce Cartridge (1g) returned to the rankings at fifth place, suggesting a resurgence in popularity.
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