Nov-2025
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Overview
Market Insights Snapshot
In Illinois, Khalifa Kush has shown a consistent presence in the Flower category, maintaining a position just outside the top 30 over the past few months. While the brand did not break into the top 30, it has seen a steady increase in sales, peaking in October before a slight dip in November. The Pre-Roll category in Illinois tells a different story, with Khalifa Kush fluctuating within the top 30 and showing a slight improvement in rank from September to November. Meanwhile, in Massachusetts, Khalifa Kush's performance in the Flower category has been less stable, with the brand consistently falling outside the top 50. The Vapor Pens category saw a notable decline, dropping from 53rd to 71st, indicating challenges in maintaining consumer interest in this product line.
In Nevada, Khalifa Kush has experienced notable success in the Pre-Roll category, reaching as high as 7th place in October. This suggests a strong consumer preference for their pre-roll products in this state. The Flower category in Nevada also saw significant improvement, with the brand climbing from 42nd to 18th in October before settling at 24th in November. In contrast, their performance in Maryland and Ohio has been less impressive, with rankings consistently outside the top 30 in most categories, particularly in Vapor Pens and Flower. This indicates potential areas for growth or reevaluation of strategy in these states. Meanwhile, in Washington, the Pre-Roll category saw Khalifa Kush rank outside the top 30, which may suggest room for improvement in market penetration or product differentiation.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Khalifa Kush has shown a steady performance, maintaining a rank in the mid-30s over the past few months. Despite being outperformed by brands like nuEra, which consistently ranked higher, Khalifa Kush has demonstrated resilience by improving its sales from August to October before experiencing a slight dip in November. Notably, Interstate 420 started strong in August with a rank of 25 but saw a decline to 33 by November, indicating potential volatility. Meanwhile, FloraCal Farms and Legends have not posed significant threats to Khalifa Kush's position, as they have consistently ranked lower or similarly. This suggests that while Khalifa Kush faces competition, its brand strength and market presence help it maintain a stable position in the Illinois flower market.

Notable Products
In November 2025, Khalifa Kush 3.5g in the Flower category reclaimed its top spot, despite a sales figure of 9824, which marked a decrease from previous months. Baby Turtle Pre-Roll 1g rose to the second position, maintaining strong sales performance close behind the leader. Khalifa Mints Pre-Roll 1g, which led in October, slipped to third place, indicating a shift in consumer preference. Premium Khalifa Kush Pre-Roll 1g, consistently ranked second in prior months, fell to fourth, while Violet Sky Pre-Roll 1g made a notable entry at fifth, showing significant demand. These shifts suggest dynamic changes in the pre-roll category, with Khalifa Kush products maintaining dominance overall.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







