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Oct-2025
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Overview
Market Insights Snapshot
In Illinois, Khalifa Kush has demonstrated a steady presence across its product categories, particularly in the Flower and Pre-Roll categories. While the Flower category saw rankings fluctuate slightly from 36th in July to 34th in October, the brand did not break into the top 30, indicating room for growth. The Pre-Roll category experienced a dip in September, dropping to 31st before recovering to 27th in October. This suggests potential consumer interest that could be capitalized on with strategic marketing or product adjustments. Meanwhile, Nevada shows a strong performance in the Pre-Roll category, with Khalifa Kush climbing to an impressive 7th place in October, indicating a significant consumer preference for their offerings in this category.
Massachusetts presents a more challenging landscape for Khalifa Kush, as the brand did not make it into the top 30 for any category. The Flower category consistently ranked in the 50s, with a slight decline from 53rd in September to 58th in October. The Pre-Roll and Vapor Pens categories show a similar trend, suggesting a need for increased brand visibility or product differentiation to enhance competitiveness. In Washington, Khalifa Kush made notable gains in the Flower category, jumping from 98th in July to 35th in September, before a slight drop to 43rd in October. This improvement highlights a growing acceptance and potential for further market penetration in the state.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Khalifa Kush has shown a fluctuating performance in recent months. Despite not breaking into the top 30, Khalifa Kush's rank improved from 38th in August 2025 to 34th in October 2025, indicating a positive trend in sales momentum. This upward shift is noteworthy, especially when compared to competitors like In House, which saw a decline from 31st in July to 36th in October, and Legends, which improved its rank from 56th in July to 37th in October. Meanwhile, nuEra maintained a relatively strong position, consistently ranking within the top 30, though it experienced some volatility, dropping to 36th in August before recovering to 30th in October. Blaze Craft Cannabis Flower (IL) also demonstrated stability, ranking between 31st and 35th over the same period. These dynamics suggest that while Khalifa Kush is gaining ground, it faces stiff competition from brands with more consistent top-tier rankings.
Notable Products
In October 2025, the top-performing product from Khalifa Kush was the Premium Khalifa Kush Pre-Roll (1g) in the Pre-Roll category, climbing to the first position with impressive sales of 15,148 units. Khalifa Mints Pre-Roll (1g) also showed significant improvement, ascending from fourth place in September to secure the second spot in October with a close sales figure. The Khalifa Kush (3.5g) Flower, previously holding the top rank consistently, dropped to third place, indicating a shift in consumer preference towards pre-rolls. Baby Turtle Pre-Roll (1g) maintained its presence in the top five, although it slipped to fourth place compared to its third-place rank in September. Violet Sky Pre-Roll (1g) re-entered the rankings at fifth place, demonstrating a resurgence in popularity after being absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
