Khalifa Kush

Data Snapshot: May 04, 2024
Khalifa Kush Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

40

Product Count

SKUs

Khalifa Kush

Overview

Khalifa Kush, famously associated with the renowned rapper Wiz Khalifa, is a unique hybrid cannabis strain tailored over a decade to meet the artist's specific requirements. Having secured a broad audience appreciation after its launch in California, it represents a flagship product in the expansive portfolio of Cresco Labs, the largest wholesaler of branded cannabis in the U.S. As part of a strategic partnership, it extends its reach to Massachusetts, with an anticipation of a similar response from its branding collaboration with Trulieve Cannabis Corp., a top-performing cannabis company.
Markets

Khalifa Kush Locations

Product Trends

Khalifa Kush Categories

Khalifa Kush Sales

Market Insights Snapshot

Khalifa Kush Historical Sales by Category

In the evolving landscape of cannabis markets, Khalifa Kush has demonstrated notable performance dynamics across various states and categories. In Arizona, the brand has shown a positive trajectory in the Flower category, climbing from a rank of 40 in January 2024 to 34 by April 2024, alongside an impressive increase in sales from 88,199 in January to 116,068 by April. This upward movement indicates a growing consumer preference for Khalifa Kush’s Flower offerings in Arizona. However, its presence in the Edible and Vapor Pens categories tells a story of fluctuation and struggle to break into the top 30, with ranks hovering around the 40s and even dropping out of the top 30 in some months, underscoring the competitive nature of these segments.

Contrastingly, in Massachusetts and Maryland, Khalifa Kush's performance across categories showcases both challenges and opportunities. In Massachusetts, the brand has faced a slight decline in the Flower category, moving from rank 48 in January to 46 in April 2024, despite an increase in sales, which suggests a highly competitive market environment. However, the Pre-Roll category in Massachusetts shows a promising improvement, moving from a rank of 35 in January to 28 by April, indicating a robust market demand for this product type. Maryland presents a mixed bag with a notable performance in the Flower category, maintaining a steady position in the low 30s, and a significant jump in Vapor Pens from not ranking to 28th place from March to April 2024, revealing a potential growth area for Khalifa Kush in the vapor market segment. However, the brand's disappearance from the Pre-Roll rankings after February suggests a need for strategic adjustments to reclaim its market position in this category.

Apr-2024 Rank
Edible
Flower
Vapor Pens
Pre-Roll
40
34
46
46
28
31
28
Khalifa Kush

Competitive Landscape

In the competitive landscape of the Maryland flower cannabis market, Khalifa Kush has experienced fluctuations in its rankings over the first four months of 2024, indicating a volatile position within the top 35 brands. Notably, Khalifa Kush's rank slightly improved from 34th in March to 31st in April, despite not breaking into the top 20. This shift is particularly interesting when considering the performance of its competitors. Belushi's Farm made a notable entry in March and outperformed Khalifa Kush by securing the 33rd position in April. House of Kush and Happy Eddie, despite their fluctuations, have shown a stronger presence in the market, with House of Kush maintaining a closer rank to Khalifa Kush and Happy Eddie surpassing it in April. Shore Natural Rx stands out significantly, consistently ranking higher than Khalifa Kush and demonstrating robust sales and market presence. This competitive analysis underscores the challenges Khalifa Kush faces in enhancing its market position and suggests a need for strategic marketing efforts to improve its rank and sales in the Maryland flower cannabis market.

Khalifa Kush market ranking for MD Flower

Khalifa Kush

Notable Products

In April 2024, Khalifa Kush's top-performing product was the Khalifa Kush Pre-Roll (1g), maintaining its number one rank across previous months with notable sales of 13,014 units. The second place was secured by Khalifa Kush (3.5g) in the Flower category, which saw an improvement in its ranking from the third position in March to second. Khalifa Mints (3.5g), also in the Flower category, ranked third, showing consistent performance by maintaining a top 4 position over the months. The Khalifa Mints Pre-Roll (1g) experienced a slight drop in its ranking to fourth place, despite previously ranking higher in March. Lastly, the Khalifa Kush Cured Sauce Cartridge (1g) from the Vapor Pens category held onto the fifth spot, demonstrating growth in its market presence since its introduction in February.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Khalifa Kush Pre-Roll (1g)
Pre-Roll
1
1
1
1
Khalifa Kush (3.5g)
Flower
2
2
3
2
Khalifa Mints (3.5g)
Flower
4
3
4
3
Khalifa Mints Pre-Roll (1g)
Pre-Roll
3
4
2
4
Khalifa Kush Cured Sauce Cartridge (1g)
Vapor Pens
>5
5
5
5
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