Market Insights Snapshot
The Khalifa Kush brand has seen varied performance across different states and categories. In Arizona, the brand struggled to make a significant impact in the top 20 for both the 'Concentrates' and 'Flower' categories, with no ranking for the 'Concentrates' category in recent months and a rank of 79 in the 'Flower' category for August 2023. The brand, however, showed a stronger presence in Massachusetts, ranking 60th in the 'Flower' category and 70th in the 'Pre-Roll' category, indicating a more solid foothold in this market.
In contrast, Khalifa Kush demonstrated a consistent performance in Maryland, maintaining a stable ranking in the top 40 for the 'Flower' category and top 20 for the 'Pre-Roll' category over the past four months. Similarly, in Nevada, the brand saw a slight upward trend in the 'Concentrates' category, moving from 65th place in May to 59th in August. However, in Oregon, the brand's 'Pre-Roll' category ranking fluctuated, dropping from 74th in July to 84th in August. These movements suggest that Khalifa Kush's performance can vary significantly across different markets and product categories.
In the Flower category within the state of Massachusetts, Khalifa Kush has seen some significant competition. Notably, Kynd Cannabis Company has consistently ranked higher than Khalifa Kush, with a steady increase in sales over the past few months. Similarly, &Shine has also outperformed Khalifa Kush, although its rank has fluctuated more frequently. On the other hand, brands like Nimbus Vapor Co. and The Botanist have generally ranked lower than Khalifa Kush, with The Botanist seeing a significant drop in rank from May to August 2023. It's worth noting that Khalifa Kush's rank was not listed for the months of May, June, and July, indicating that it was not among the top 20 brands in this category and state during those months.
In August 2023, Khalifa Kush's top-performing product was the 'Khalifa Kush Pre-Roll (1g)', maintaining its first position from previous months with an impressive sales figure of 6204 units. Following closely in second place was the 'Khalifa Kush (3.5g)', which also held its rank from prior months. The 'Khalifa Mints Pre-Roll (1g)' escalated to the third spot from its fifth place in July 2023, showing a significant improvement. 'Khalifa Mints (3.5g)', a new product, debuted in the fourth position. The 'Khalifa Kush Infused Pre-Roll (1g)' dropped to the fifth spot from the fourth in the previous month.