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Dec-2025
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Overview
Market Insights Snapshot
In Illinois, Khalifa Kush has shown a notable upward trend in the Flower category, breaking into the top 30 in December 2025, with a significant increase in sales from September to December. This indicates a strengthening presence in the state, especially considering their consistent performance in the Pre-Roll category, where they maintained a steady rank around the 30 mark. However, in Massachusetts, Khalifa Kush's performance in the Flower and Vapor Pens categories has been less stable, with rankings fluctuating and not breaking into the top 50 for most months, except a slight improvement in Pre-Rolls by December. The volatility in Massachusetts may require a closer look at market dynamics or consumer preferences.
In Nevada, Khalifa Kush has had a strong showing, particularly in the Pre-Roll category, where they jumped to 7th place in December 2025, reflecting a robust demand. Their performance in the Concentrates category, although not top-tier, remained within the top 15, indicating a solid foothold. On the other hand, Washington presents a more challenging landscape, with Khalifa Kush not appearing in the top 30 for Pre-Rolls in November and showing declining ranks in the Flower category. This suggests potential hurdles in gaining traction or competing effectively in Washington's market. Meanwhile, in Ohio, Khalifa Kush's Flower category has seen some improvement, yet it remains outside the top 40, indicating room for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Khalifa Kush has shown a notable upward trend in its rankings, moving from 35th place in September 2025 to 29th by December 2025. This improvement is significant, especially when compared to brands like Seed & Strain Cannabis Co., which remained relatively stable, maintaining a rank around 30th throughout the same period. Meanwhile, Paul Bunyan experienced fluctuations, peaking at 24th in November before dropping back to 27th in December. Notably, Lula's showed a similar pattern to Khalifa Kush, with a slight dip in December to 32nd after reaching 29th in November. The most striking competitor is Elevate, which surged from 48th in September to an impressive 28th in December, surpassing Khalifa Kush in the final month. Despite these competitive pressures, Khalifa Kush's consistent sales growth and improved rankings highlight its resilience and potential for continued success in the Illinois market.
Notable Products
In December 2025, Khalifa Kush (3.5g) maintained its top position in the Flower category with sales of 13,138 units, showcasing consistent dominance as it also held the first rank in September and November. The Premium Khalifa Kush Pre-Roll (1g) climbed back to the second position after a dip to fourth in November, reflecting a strong recovery in the Pre-Roll category with 10,642 units sold. Khalifa Mints Pre-Roll (1g) settled in the third position, slipping from its previous lead in October but maintaining a strong presence. Baby Turtle Pre-Roll (1g) dropped to fourth place from its second position in November, indicating a slight decline in consumer preference. Violet Sky Pre-Roll (1g) entered the rankings at fifth place, marking its presence in the competitive Pre-Roll segment for the first time in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
