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Apr-2025
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Overview
Market Insights Snapshot
Bountiful Farms has demonstrated notable performance in the Massachusetts cannabis market, particularly in the Concentrates category. The brand consistently maintained a strong presence in the top five, peaking at the third position in March 2025, before slightly dipping to fourth in April. This indicates a robust demand and a solid foothold in this segment. On the other hand, their performance in the Flower category shows fluctuation, with a notable drop from 27th in March to 45th in April, highlighting potential challenges in maintaining competitive positioning. In the Vapor Pens category, Bountiful Farms displayed a positive trend, moving up from 42nd in January to 35th by April, suggesting a gradual increase in consumer preference or effective market strategies.
However, Bountiful Farms did not make it to the top 30 in the Edible category in Massachusetts, as indicated by their absence from the rankings post-January. This suggests either a limited product line or competitive pressures from other brands in this category. The Pre-Roll category also saw significant volatility, with Bountiful Farms dropping from 34th in March to 60th in April, which could point to shifting consumer preferences or supply chain issues. Despite these challenges, the brand's ability to maintain and improve its standing in certain categories, like Vapor Pens, underscores potential areas of growth and opportunity in the Massachusetts market.
Competitive Landscape
In the competitive Massachusetts flower market, Bountiful Farms has experienced notable fluctuations in rank and sales over the first four months of 2025. Starting the year strong in January with a rank of 37, Bountiful Farms improved to 33 in February and peaked at 27 in March, indicating a positive reception to their offerings. However, by April, the brand slipped to 45, suggesting increased competition or market shifts. In comparison, Cookies remained outside the top 20, with ranks ranging from 41 to 59, while Khalifa Kush maintained a steady presence in the mid-40s. Berkshire Roots showed a remarkable rise from 89 in January to 47 in April, possibly capturing market share from Bountiful Farms. Meanwhile, Smyth Cannabis Co. hovered around the mid-40s, slightly improving to 43 by April. These dynamics highlight the competitive pressures Bountiful Farms faces, emphasizing the need for strategic adjustments to regain its earlier momentum.
Notable Products
In April 2025, Bountiful Farms' Pina Grande Pre-Roll (1g) emerged as the top-performing product, securing the number one rank with sales of 771 units. MSQ Pre-Roll (1g), which held the top spot in March, slipped to fifth place, indicating a significant change in consumer preference. Runtz Your Face Off Pre-Roll (1g) made its debut in the rankings at second place, while Garlic Breath Pre-Roll (1g) followed closely in third. The Hoff Live Resin Cartridge (0.5g) was ranked fourth, showcasing a strong performance among vapor pens. This shift in rankings highlights a growing interest in pre-rolls, particularly the Pina Grande, which saw a substantial rise from its second-place position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
