Market Insights Snapshot
In the Massachusetts market, the performance of Bountiful Farms varied across different categories. The brand maintained a steady presence in the Concentrates category, ranking 4th in August and September 2023, and 6th in October and November 2023. However, in the Beverage category, Bountiful Farms saw a decline in rankings from 25th in August to 29th in October, with no ranking available for November, indicating a drop out of the top 20. Similarly, in the Pre-Roll category, the brand's ranking slid from 20th in August to 33rd in November.
Looking at other categories, Bountiful Farms' performance in the Edible category showed some fluctuation, with rankings oscillating between 45th and 37th over the four months. In the Flower category, the brand maintained a relatively stable presence, ranking 11th in August and 12th in September and October, but dropped to 17th in November. Lastly, the Vapor Pens category saw a significant upward movement for Bountiful Farms, with the brand improving from 57th in August to 40th in October, though it slipped to 49th in November. Overall, the brand's performance across categories reflects a mix of stability and volatility, with room for improvement in certain areas.
In the Massachusetts Flower category, Bountiful Farms has experienced a notable shift in its competitive landscape. While Bountiful Farms maintained a steady rank in the top 12 from August to October 2023, it dropped to the 17th position in November. This indicates a decrease in sales, although the brand still outperformed Nature's Heritage and Road Tripper in the same month. However, it's worth noting that LIT and Root & Bloom have been climbing the ranks, with LIT making a significant leap from the 54th position in August to the 15th in November. This suggests that Bountiful Farms may need to strategize to maintain its market position amidst increasing competition.
In November 2023, Bountiful Farms' top-selling product was the Limoncello Hash Infused Gummies 20-Pack (100mg) with a total of 3669 units sold. Following closely was the Monkey Mints (3.5g) in second place, and the Dubble Sour Dog Pre-Roll (1g), which had been the second-best seller in September, dropped to third place this month. The fourth spot was taken by Sugar Shack (3.5g), which had moved down one position from its third-place ranking in October. Rounding out the top five was the Strawberry Gary Pre-Roll (1g). This analysis indicates a shift in customer preferences over the course of these months, with edibles taking the lead in November.