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Jul-2025
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Overview
Market Insights Snapshot
Bountiful Farms has shown a consistent presence in the Massachusetts cannabis market, particularly in the Concentrates category where it has maintained a strong position, ranking 4th in April and July, with a slight improvement to 3rd in May. This stability indicates a robust demand for their concentrates products. In contrast, their performance in the Edible category has been less prominent, as they were not ranked in the top 30 in April, only appearing from May onwards and fluctuating between 44th and 49th place. This suggests potential challenges in gaining a foothold in the edibles market, or perhaps a strategic focus on other product lines.
In the Flower category, Bountiful Farms has shown a modest upward trend, improving from 38th place in April to 35th in June, before returning to 38th in July. This indicates some variability but also potential for growth if the upward trend can be sustained. The Pre-Roll category reflects a similar pattern of gradual improvement, starting at 69th in April and moving up to 60th by July. Interestingly, their Vapor Pens have seen a notable jump in July, moving from 38th in June to 32nd, which might suggest a growing consumer preference for their vapor products. Overall, while Bountiful Farms demonstrates strength in some categories, there is room for growth and increased market penetration, particularly in edibles and flower products.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Bountiful Farms has shown a steady presence, maintaining its rank within the top 40 brands from April to July 2025. Despite a slight dip from 35th in June to 38th in July, Bountiful Farms has been consistent in its sales performance, contrasting with the fluctuating ranks of competitors. Notably, Happy Valley (MA) experienced a similar pattern, ending July at 35th, while Resinate and The Botanist have struggled to maintain a stable rank, often falling out of the top 40. Meanwhile, Mass Alternative Care (MAC) has shown a notable rise, peaking at 34th in June before settling at 37th in July. These dynamics suggest that while Bountiful Farms faces stiff competition, its consistent performance positions it favorably against brands with more volatile rankings.
Notable Products
In July 2025, the top-performing product from Bountiful Farms was Runtz Banger Pre-Roll (1g), leading the sales with a notable figure of 1815 units sold. Dripz Pre-Roll (1g) followed closely in second place, while Chemistry Pre-Roll (1g) secured the third spot. Playerade Pre-Roll (1g) experienced a slight drop, moving from third in June to fourth in July. Strawberry Gary Pre-Roll (1g) rounded out the top five, slipping from its first-place position in May. This shift in rankings highlights a dynamic market where consumer preferences are constantly evolving.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
