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Oct-2025
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Overview
Market Insights Snapshot
Bountiful Farms has shown a varied performance across different product categories in Massachusetts. In the Concentrates category, the brand has maintained a strong presence, consistently ranking within the top six brands over the past four months, despite a slight dip from third to sixth place in October 2025. This indicates a robust market position, though the decline in ranking suggests growing competition or a need for strategic adjustments. In contrast, the brand's performance in the Edible category has been less impressive, as it failed to break into the top 30 rankings, hovering around the 40s, and eventually dropping to 49th place by October. This could point to challenges in market penetration or consumer preference shifts within this segment.
Meanwhile, Bountiful Farms' performance in the Flower category has shown a downward trend, with rankings falling from 41st in July to 72nd by October. This significant drop highlights potential issues in product appeal or market strategy that may need addressing. On the other hand, the brand has made notable gains in the Vapor Pens category, improving from 36th in July to 27th in October, reflecting positive consumer reception or effective marketing strategies in this area. However, the Pre-Roll category presents a concerning picture, as Bountiful Farms slipped out of the top 30 rankings entirely by October, suggesting a need for urgent evaluation and potential re-strategizing to regain market share.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Bountiful Farms has shown a promising upward trajectory in recent months. Starting from a rank of 36 in July 2025, Bountiful Farms improved its position to 27 by October 2025, indicating a significant positive shift in market presence. This improvement is notable when compared to competitors like Good Chemistry Nurseries, which saw a decline from rank 23 to 29 in the same period, and Papa's Herb, which fluctuated but ultimately dropped to rank 28. Meanwhile, Treeworks experienced a similar upward trend, moving from rank 35 to 26. Bountiful Farms' sales growth, particularly in October, outpaced several competitors, reflecting its increasing consumer appeal and market penetration. This positive trend positions Bountiful Farms as a rising contender in the Massachusetts vapor pen market, suggesting a strategic opportunity for further market share acquisition.
Notable Products
In October 2025, Bountiful Farms' top-performing product was Dripz Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with impressive sales of $1,516. Pina Grande Pre-Roll (1g) emerged as the second best-selling product, marking its debut in the rankings with significant sales. Purple Mercury Live Hash Rosin Disposable (0.5g) secured the third position in the Vapor Pens category, indicating strong market presence. Pina Grande (3.5g) and Southern Hashpitality Live Hash Rosin Cartridge (0.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, Dripz Pre-Roll (1g) improved from fourth place in August to first in October, showcasing a remarkable upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
