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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Bountiful Farms concentrated nearly half of its revenue in Vapor Pens at 43.99% share, with that category up 96.50% year over year and 24.26% month over month, while Concentrates at 27.93% share fell 14.35% YoY and 19.44% MoM. Flower held 19.79% share with a 58.97% YoY decline but a 2.54% MoM uptick, and Pre-Roll at 8.22% share slid 48.67% YoY yet jumped 32.01% MoM; Edible contracted to 0.08% share with a 98.08% YoY drop and a 46.96% MoM decline. Despite total brand sales down 19.00% YoY and average price up 9.47% YoY to $28.40, the mix shift toward Vapor Pens alongside MoM recovery in Pre-Roll and Flower implies the brand is leaning into inhalables where near-term velocity is improving even as legacy categories retrench.
With Vapor Pens now the top category and a rank of 24 in Massachusetts for that segment, the 96.50% YoY and 24.26% MoM gains position Bountiful Farms to pursue depth rather than breadth, while double-digit MoM declines in Concentrates (-19.44%) and Edible (-46.96%) reduce the need for wide SKU coverage. The contrasting MoM lift in Pre-Roll (+32.01%) against a steep YoY deficit (-48.67%) and the mild MoM improvement in Flower (+2.54%) despite a 58.97% YoY contraction suggest trial-led, seasonal, or promo-responsive demand in lower-priced inhalables; this pattern implies that prioritizing portfolio focus on Vapor Pens with selective Pre-Roll activations can improve rank pacing without overcommitting to categories with structurally lower year-over-year momentum.
Competitive Landscape
Bountiful Farms sits at rank #24 in MA Vapor Pens in June 2026, improving 17 positions year over year from #41 and climbing 8 spots since March 2026 from #32, while also marking a peak rank of #24 in June 2026 and holding outside the top 20. In contrast, Fernway held #1 both year over year and in June 2026 as its sales grew 56.4%, and Dime Industries advanced from #9 year over year to #5 with an 82.0% sales increase, whereas Select stayed at #2 while its sales declined 10.3%. The mix of upward rank mobility since March 2026 alongside leaders consolidating at the top implies Bountiful Farms’ trajectory is one of mid-tier recovery that will require further share capture to break into the top 20.
Notable Products
Garlic Breath Pre-Roll (1g) posted the largest movement in June 2026 with a +171.8% month-over-month surge to rank 1, while Grease Monkey x Mint Chocolate Chip Pre-Roll (1g) inched up just +2.8% at rank 8, indicating momentum is concentrated at the very top. Vapor Pens occupy ranks 3, 6, 9, and 10, concentrating four of the top ten, yet the leading revenue driver within that set, Pink Gellies Live Hash Rosin Cartridge (0.5g) at rank 3, trails the Pre-Roll leader’s growth pace despite generating $19,569. The pattern implies Bountiful Farms is tilting toward Pre-Rolls for velocity while maintaining a diversified premium pen lineup for scale, positioning assortment around fast-turn formats supported by higher-ticket extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
