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Sep-2025
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Overview
Market Insights Snapshot
Bountiful Farms has shown a varied performance across different categories in Massachusetts. In the Concentrates category, the brand maintained a strong presence, holding a consistent rank of 4th from June to September 2025, with a notable sales peak in August. The Vapor Pens category also saw positive movement, improving from 41st in June to 28th in August, before slightly declining to 31st in September. Meanwhile, the brand's performance in the Edible category remained outside the top 30, consistently ranked 44th in June, July, and September, with a slight improvement to 42nd in August. This indicates a stable yet challenging market position in certain product lines.
In contrast, Bountiful Farms faced challenges in the Flower and Pre-Roll categories in Massachusetts. The Flower category saw a decline from 36th in June to 61st by September, reflecting a downward trend that may require strategic adjustments. Similarly, in the Pre-Roll category, the brand dropped from 61st in June to 95th in September, indicating a significant need for improvement to regain market share. These shifts suggest that while Bountiful Farms excels in certain areas, there is room for growth and adaptation in others to enhance their competitive standing in the Massachusetts cannabis market.
Competitive Landscape
In the Massachusetts vapor pens category, Bountiful Farms has shown a dynamic shift in its market positioning over the past few months. Starting from a rank of 41 in June 2025, Bountiful Farms improved its standing to 31 by September 2025, indicating a positive trajectory in the competitive landscape. This upward movement is particularly noteworthy when compared to brands like Cresco Labs, which consistently remained outside the top 20, and Cali-Blaze, which started from a non-top 20 position and improved to rank 29 by September. Meanwhile, Treeworks experienced fluctuations, ending at rank 34, while Later Days showed a similar upward trend, reaching rank 30. Bountiful Farms' sales also reflect this positive trend, with a significant increase from June to August, before a slight dip in September, yet maintaining a competitive edge over many peers. This suggests that Bountiful Farms is effectively capturing market share and could continue to rise if these trends persist.
Notable Products
In September 2025, Bountiful Farms' top-performing product was Bazanaz Pre-Roll (1g) in the Pre-Roll category, which climbed from the second position in August to rank first with sales of 1,144 units. Slap N Tickle Pre-Roll (1g) made its debut in the rankings at second place, indicating a strong market entry. Candy Fumez Pre-Roll (1g) maintained its third-place position from the previous month, showing consistent performance. Pina Grande (7g) and Runtz Banger (3.5g), both in the Flower category, held the fourth and fifth positions, respectively, marking their first appearance in the top five. This shift highlights a dynamic change in consumer preference towards these new Flower offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
