.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bountiful Farms has shown a dynamic performance across various product categories in Massachusetts. In the Concentrates category, the brand consistently maintained a strong position, holding steady at the fourth rank from June through August 2025. Despite a slight decline in sales from May to July, there was a noticeable recovery in August. The Vapor Pens category is particularly noteworthy, where Bountiful Farms improved its ranking from 36th in May to an impressive 23rd position by August, reflecting a significant upward trend in consumer demand. This positive shift in Vapor Pens is accompanied by a substantial increase in sales, suggesting a successful strategy in this segment.
Conversely, the brand's performance in the Edible and Flower categories has been less robust. In Edibles, Bountiful Farms did not break into the top 30 rankings, although there was a gradual upward movement from 49th in May to 41st in August, indicating potential for future growth. The Flower category saw a decline in rankings, dropping from 37th in May to 42nd by August, despite a slight rebound in sales in the latter month. The Pre-Roll segment also faced challenges, with rankings slipping from 58th in May to 64th in August, highlighting an area that may require strategic adjustments to regain competitive standing. Overall, while Bountiful Farms demonstrates strength in certain categories, there are opportunities for improvement in others to enhance their market presence in Massachusetts.
Competitive Landscape
In the competitive Massachusetts flower market, Bountiful Farms has experienced fluctuations in its ranking from May to August 2025, indicating a dynamic competitive landscape. Starting at 37th place in May, Bountiful Farms saw a slight improvement to 36th in June, but then dropped to 38th in July and further to 42nd in August. This downward trend in rank is mirrored by a decrease in sales from May to July, although there was a slight recovery in August. Notably, competitors such as Old Pal and Happy Valley (MA) have shown stronger sales growth, with Old Pal climbing from 47th in May to 38th in August, and Happy Valley maintaining a stable presence around the 37th mark. Meanwhile, Mass Alternative Care (MAC) experienced a decline from 38th to 44th, and Simpler Daze fluctuated but ended slightly above Bountiful Farms at 43rd. These shifts highlight the competitive pressures Bountiful Farms faces, underscoring the need for strategic adjustments to regain market share and improve its standing in the Massachusetts flower category.
Notable Products
In August 2025, Bountiful Farms saw Runtz Banger Pre-Roll (1g) maintain its top position from July as the leading product in the Pre-Roll category, with notable sales of 2074 units. Bazanaz Pre-Roll (1g) emerged as a strong contender, securing the second spot without prior rankings in previous months. Candy Fumez Pre-Roll (1g) climbed to third place from its fifth position in May, indicating a positive trend in consumer preference. Dripz Pre-Roll (1g) slightly dropped to fourth from its previous second place, suggesting a competitive market environment. Cheese Wiz Pre-Roll (1g) made its debut in August rankings at fifth, highlighting its increasing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
