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Sep-2024
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Overview
Market Insights Snapshot
Bountiful Farms has demonstrated notable performance fluctuations across different product categories in Massachusetts. In the Concentrates category, the brand showed a strong upward trend, climbing from the 9th position in August 2024 to 5th in September 2024. This improvement suggests a growing consumer preference or successful marketing strategies. On the other hand, the Flower category saw a decline, with Bountiful Farms dropping out of the top 30 in September 2024 after maintaining a position within it for the preceding months. This could indicate increased competition or a shift in consumer demand. Such movements highlight the dynamic nature of the cannabis market in Massachusetts and underscore the importance of adapting to changing consumer preferences.
In the Pre-Roll category, Bountiful Farms maintained a relatively stable performance, consistently ranking within the top 15, with a notable leap to the 10th position in September 2024. This suggests a strong foothold in this segment, potentially driven by product quality or brand loyalty. Conversely, the Vapor Pens category presents a challenge for Bountiful Farms, as it remained outside the top 50 throughout the observed period, maintaining a steady rank of 53 from August to September 2024. This consistent low ranking might highlight a need for product innovation or enhanced marketing efforts to capture a larger market share. The contrasting performances across these categories illustrate the complexities and varied consumer preferences within the cannabis industry in Massachusetts.
Competitive Landscape
In the Massachusetts Pre-Roll category, Bountiful Farms has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In June 2024, Bountiful Farms was ranked 13th, and while it improved to 12th in July, it slipped to 15th in August before rebounding to 10th in September. This upward trend in September suggests a positive shift in consumer preference or strategic adjustments by Bountiful Farms. In comparison, Good Chemistry Nurseries maintained a relatively stable position, although it experienced a slight dip from 6th to 8th place between August and September. Meanwhile, High Supply / Supply showed a consistent performance, hovering around the 14th position before climbing to 11th in September, indicating a gradual increase in market presence. Dogwalkers faced a decline from 7th to 12th place between August and September, while Perpetual Harvest improved its rank from 11th in June to 9th in September, showcasing a steady upward trajectory. These movements highlight the competitive pressures Bountiful Farms faces, yet its recent improvement suggests potential for increased market share if the positive trend continues.
Notable Products
In September 2024, Strawberry Gary Pre-Roll (1g) emerged as the top-performing product for Bountiful Farms, climbing from a fifth-place ranking in July to first place, with notable sales of 14,052 units. Zweet Inzanity Pre-Roll (1g) maintained its strong performance, consistently holding the second position from July through September. Colorado Bubba Pre-Roll (1g) experienced fluctuations, beginning as the top product in July, dropping to fifth in August, and recovering to third place in September. Cheese Wiz Pre-Roll (1g) re-entered the rankings in September at fourth place, while Sour Power OG Pre-Roll (1g) secured the fifth position after debuting in August. This analysis highlights a dynamic shift in product rankings, with Strawberry Gary Pre-Roll (1g) showing the most significant rise in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
