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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bountiful Farms concentrated 38.24% of sales in Concentrates (ranked 4th in Massachusetts Concentrates), where year-over-year sales fell 4.54% while month-over-month rose 3.35%; Vapor Pens held 35.05% share with a 42.91% year-over-year increase but a 6.29% month-over-month decline. Flower accounted for 20.36% share after a 63.33% year-over-year drop but a 58.28% month-over-month rebound, while Pre-Roll at 6.18% declined 64.68% year-over-year and rose 38.97% month-over-month; Edible was 0.17% share with a 96.02% year-over-year decline and a 13.26% month-over-month decrease. With total brand sales down 29.48% year-over-year and average price up 12.34% to $29.50, the pattern implies a pivot toward higher-priced inhalables stabilizing the base via Concentrates while rapid intramonth recoveries in Flower and Pre-Roll backfill lost volume.
The mix suggests positioning anchored in premium inhalables: Concentrates’ 38.24% share with a 3.35% month-over-month gain alongside Vapor Pens’ 35.05% share despite a 6.29% month-over-month pullback indicates reliance on two categories that move differently across months but offset each other; Flower’s 58.28% month-over-month surge against a 63.33% year-over-year decline, and Pre-Roll’s 38.97% month-over-month lift against a 64.68% year-over-year decline, point to tactical restocking and promotional elasticity rather than durable baseline demand. With a 4th-place rank in Massachusetts Concentrates and a concurrent 12.34% average price increase, the implication is that short-term volume recovery is coming from price-sensitive formats while the brand’s sustained positioning depends on maintaining rank and price realization in Concentrates.
Competitive Landscape
Bountiful Farms sits at rank #4 in MA Concentrates for May 2026, unchanged year over year from #4, while improving 1 position versus February 2026 when it was #5; against its historical context, the brand remains 1 spot below its peak of #3 set in August 2025, implying a stable but capped placement. In contrast, Good Chemistry Nurseries holds #1 again with a 34.9% year-over-year sales increase, and Crispy Commission Concentrates stays #2 despite a 14.8% year-over-year decline, while Nature's Heritage maintains #3 with 20.1% growth and Harbor House Collective has surged from #17 to #5 with 189.3% year-over-year growth; this mix of flat leadership at the top and rapid ascent from below signals that Bountiful Farms’ static rank combined with slight three-month improvement implies holding pattern pressure from faster-moving neighbors above and below.
Notable Products
The single most notable movement in May 2026 is Premium Purple Mercury Live Hash Rosin (1g) jumping 83.8% month over month to rank 3, while Purple Mercury Live Hash Rosin Disposable (0.5g) fell 12.5% to rank 6. Strawberry Gary Live Hash Rosin Cartridge (0.5g) declined 19.0% to rank 8, and three Concentrates SKUs are clustered in the top 10 at ranks 3, 4, and 9. This pattern implies Bountiful Farms is concentrating demand into solventless Concentrates while Vapor Pens are ceding rank and share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
