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Oct-2025
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Overview
Market Insights Snapshot
BITS has shown varied performance across different states, with notable improvements in some regions and declines in others. In Arizona, the brand has demonstrated a consistent upward trend in the Edible category, moving from rank 27 in July 2025 to rank 22 by October 2025, with a corresponding increase in sales from $59,351 to $67,899. This suggests a strengthening presence and growing consumer base in the state. Conversely, in Illinois, BITS experienced a decline, dropping from rank 22 in July to rank 40 by October, with sales decreasing significantly over the months. This drop out of the top 30 by October highlights potential challenges in maintaining market share in Illinois.
The performance in New Jersey is also noteworthy, as BITS managed to recover from a dip in September to improve its ranking to 10 by October, indicating a resilient market strategy. Meanwhile, in Maryland and Ohio, the brand maintained a relatively stable presence, although slight fluctuations in ranking suggest ongoing competitive pressures. In Nevada, the absence of BITS from the top 30 after July may indicate a need for strategic adjustments to regain visibility and market position. These movements underscore the dynamic nature of the cannabis market and the importance of adapting strategies to regional consumer preferences and competitive landscapes.
Competitive Landscape
In the competitive landscape of the edible category in New Jersey, BITS has shown a dynamic performance from July to October 2025. BITS experienced fluctuations in its rank, peaking at 9th place in August before dropping to 14th in September and recovering to 10th in October. This volatility in rank reflects the competitive pressure from brands like Smokiez Edibles, which consistently maintained a top 12 position, and Effin' Edibles, which started at 9th and ended at 12th. Notably, Savvy made a significant leap to 8th place in October, despite not being ranked in July and September, indicating a strong upward trend. Meanwhile, Hedy showed a steady climb, finishing at 11th in October. These movements suggest that while BITS has managed to maintain a competitive edge, the brand faces stiff competition from both consistent and emerging players, highlighting the need for strategic initiatives to stabilize and improve its market position.
Notable Products
In October 2025, the top-performing product for BITS was the CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack, climbing to the number one spot with sales of 6,456 units. Previously ranked fourth in September, this product showed a notable improvement in ranking. Following closely was the CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, which dropped from its consistent first position in the previous months to second place. Guava Go Gummies maintained a stable performance, holding the third position, while the CBN/THC 1:1 Pomegranate R&R Gummies slipped to fourth. The Acai Affection Gummies remained steady at fifth place throughout the months from July to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
