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Aug-2025
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Overview
Market Insights Snapshot
In examining the performance of BITS across various states, it's evident that the brand has experienced mixed outcomes in recent months. In Arizona, BITS saw a slight decline in rankings, dropping from 20th in May to 26th by August in the Edible category. This decline was accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Conversely, in Maryland, BITS maintained a relatively stable position, hovering around the 14th to 16th ranks throughout the summer, with a noticeable increase in sales from May to August. This suggests a stronger brand presence and consumer loyalty in Maryland compared to Arizona.
In Illinois, BITS experienced fluctuations in their ranking, moving from 22nd in May to 25th in August, despite an overall increase in sales during the initial months. This indicates a competitive market where maintaining a consistent rank is challenging. Meanwhile, in New Jersey, BITS achieved a high ranking of 6th place in May, though it fell to 9th by August. Despite the drop in rank, the sales figures in New Jersey showed a recovery in August, suggesting potential for regaining market position. In Nevada, BITS did not maintain a top 30 position after June, highlighting significant challenges in this market. However, in Ohio, BITS showed consistent performance with stable rankings around the mid-teens, indicating a steady presence in the state's Edible category.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, BITS has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 6 in May 2025, BITS maintained this rank in June but saw a decline to rank 11 in July, before slightly recovering to rank 9 in August. This trajectory indicates a competitive pressure from brands like Encore Edibles, which consistently held a top position, albeit dropping from rank 1 in May to rank 7 by August. Meanwhile, Ozone and Effin' Edibles have shown more stable performance, with Ozone climbing from rank 10 to 8 and Effin' Edibles maintaining a steady presence around rank 10. The sales figures reflect these dynamics, with BITS experiencing a significant drop from May to July, before a modest recovery in August. This suggests that while BITS faces stiff competition, there is potential for regaining market share with strategic adjustments.
Notable Products
In August 2025, the top-performing product for BITS was the CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, maintaining its number one rank from July despite a slight decrease in sales to 8,914 units. The CBD/THC 1:1 Elderberry Wellness Gummies climbed back to the second position after a dip in July, showing a notable increase in sales. The CBN/THC 1:1 Pomegranate R&R Gummies dropped to third place, continuing a downward trend in ranking since May. Guava Go Gummies remained steady in fourth place, while Acai Affection Gummies consistently held the fifth position throughout the months. Overall, the top three products showed a tight competition in rankings, with slight variations in their sales figures from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
