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Dec-2025
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Overview
Market Insights Snapshot
BITS has demonstrated varied performance across different states, with notable movements in the rankings. In Arizona, the brand has shown a steady improvement in the Edible category, climbing from 23rd place in September 2025 to 21st by December 2025. This upward trend is supported by a consistent increase in sales over the same period. Conversely, in Illinois, BITS has faced challenges, as indicated by its drop out of the top 30 brands in October 2025 and maintaining a lower rank since. This decline could be attributed to a decrease in sales, which suggests a need for strategic adjustments in the state.
In New Jersey, BITS has performed impressively, reaching 11th place in December 2025, a significant improvement from its 14th place in September. This rise is accompanied by a substantial increase in sales, indicating strong consumer demand. On the other hand, the brand's entry into the top 30 in Nevada in November 2025, reaching 28th place by December, marks a positive development, suggesting a growing presence in the state. Meanwhile, in Maryland, BITS has seen a decline in ranking and sales, moving from 15th in September to 23rd by December, which may point to competitive pressures or shifting market dynamics. This diverse performance highlights the varying challenges and opportunities BITS faces across different markets.
Competitive Landscape
In the competitive landscape of the New Jersey edible market, BITS has shown a promising upward trajectory in terms of rank and sales over the last few months of 2025. Starting from a rank of 14th in September, BITS improved to 11th by December, indicating a positive shift in consumer preference. This improvement is particularly notable when compared to competitors like Smokiez Edibles, which fluctuated between 9th and 12th place, and Ozone, which saw a drop from 8th to 13th place. Meanwhile, Good Tide maintained a consistent position within the top 10, suggesting strong brand loyalty. Despite being outside the top 10 initially, BITS' sales growth from $202,441 in September to $304,603 in December reflects a robust demand increase, surpassing Effin' Edibles, which also experienced growth but at a slightly slower rate. This data suggests that BITS is effectively capturing market share and could continue to climb the ranks if this trend persists.
Notable Products
In December 2025, the top-performing product from BITS was the CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack, maintaining its first-place rank from November with sales reaching 6,631 units. The CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack followed closely in second place, showing a slight increase in sales from the previous month. Guava Go Gummies 20-Pack held steady in third place, continuing its consistent performance over the past four months. The CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack improved its rank to fourth place after a dip in November. Acai Affection Gummies 20-Pack remained in fifth place, experiencing a slight decline in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
