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Sep-2025
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Overview
Market Insights Snapshot
BITS has shown varied performance across different states in recent months. In Arizona, the brand experienced fluctuations but maintained a presence within the top 30 edible brands, moving from rank 22 in June to 23 in September. This indicates a relatively stable performance, although the sales figures reveal some volatility. In contrast, Illinois saw a concerning drop, with BITS falling out of the top 30 by September. This decline from rank 21 in June to 34 in September might suggest challenges in maintaining market share in this state. Meanwhile, Maryland presents a more consistent picture, with the brand holding steady at rank 14 in both June and September, suggesting a loyal customer base or effective market strategies.
In New Jersey, BITS faced a significant drop, moving from rank 7 in June to 14 in September, which might indicate increased competition or changing consumer preferences in the state's edible market. On the other hand, Ohio has seen a gradual improvement for BITS, moving up from rank 18 in June to 15 in September, suggesting a positive trend in consumer acceptance or brand penetration. However, in Nevada, the absence of BITS in the rankings post-June could be a red flag, potentially pointing to a withdrawal or diminished presence in the market. These movements highlight the diverse challenges and opportunities BITS faces across different regions, reflecting the dynamic nature of the cannabis market.
Competitive Landscape
In the competitive landscape of the Edible category in Maryland, BITS has shown a relatively stable performance, maintaining its rank around the mid-teens over the past few months. In June 2025, BITS was ranked 14th, but experienced a slight dip to 16th in July, before recovering back to 14th by August and September. This stability is noteworthy, especially when compared to brands like Dixie Elixirs, which improved its rank from 16th in June to 13th by August and September, indicating a stronger upward trend. Meanwhile, AiroPro has seen a decline, dropping from 15th in June to 17th by September. Do Drops consistently outperformed BITS, maintaining a higher rank of 11th or 12th throughout the same period. Despite these fluctuations, BITS' sales figures have shown resilience, suggesting a loyal customer base that could be leveraged for future growth amidst a competitive market.
Notable Products
In September 2025, the top-performing product for BITS was the CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, maintaining its number one ranking from the previous two months, with sales of 6,228 units. The CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack ranked second, showing a consistent top-three presence despite a slight decline in sales. The Guava Go Gummies 20-Pack secured the third spot, maintaining a steady position in the top four over the months. The CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack dropped to fourth place after being second in August. Acai Affection Gummies 20-Pack remained stable at fifth position, showing a consistent but lower sales performance compared to the other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
