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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
BITS is stocked at 464 licensed dispensaries across New Jersey, Florida, and 7 other states, 88 of them in New Jersey, with the deepest coverage in Egg Harbor Township, Atlantic City, Franklin Township, Voorhees Township, and Eatontown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, BITS operated as a single-category brand with Edible at 100.0% of mix, pairing a year-over-year sales change of -57.1% with a month-over-month decline of -10.2%. Average price moved down -9.7% YoY to $17.75, while Edible sales contraction outpaced the price drop, and category positioning sat at rank 17 in New Jersey. The pattern implies a volume-led pullback within Edible that is not solely price-driven, and maintaining a sole-category focus at rank 17 increases exposure to category-specific headwinds.
The concentration in Edible at 100.0% combined with a -57.1% YoY and -10.2% MoM trajectory in July 2026 indicates that BITS’s positioning hinges on stabilizing unit velocity rather than additional price adjustments of -9.7% YoY. Holding rank 17 in New Jersey while carrying an -80.4% 24-month sales change suggests a long-duration share erosion that compresses headroom for recovery, so the implication is to reframe assortment or subsegment targeting within Edible to reduce reliance on a single demand curve.
Competitive Landscape
BITS sits at rank #17 in New Jersey Edible for July 2026, down 4 positions year over year from #13 and also down 4 positions from its April 2026 reference at #13, while the historical peak was #3 in August 2024, marking a 14-position slide from peak to current. In contrast, Wyld improved its standing from #3 to #2 as of July 2026 with a 2.81% year-over-year sales increase, whereas Select moved the other direction, slipping from #2 to #3 with a 34.02% year-over-year sales decline; meanwhile, Gron / Grön held #1 year over year despite a 14.91% year-over-year sales contraction. The combination of BITS’ drop from #13 to #17 alongside competitors’ mixed but upward or stable rank movements implies BITS is ceding relative shelf position and must counteract share erosion rather than relying on category softness.
Notable Products
CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack (110mg CBN, 110mg THC) posted the steepest move in July 2026 with a -57.6% MoM slide while holding rank 9, contrasting with Acai Affection Gummies 20-Pack (100mg) surging +142.7% to rank 1. The dual hit in minor-cannabinoid formats continued with CBG/THC 1:1 Yuzu Zone Gummies 20-Pack (110mg CBG, 110mg THC) down -42.2% at rank 10, while the 100mg CBG/THC 1:1 Yuzu Zone fell -12.7% at rank 6. With all top-10 items sitting in the Edible category and four SKUs concentrated in 1:1 minor-cannabinoid blends, the mix implies BITS is consolidating around gummies but pivoting demand toward flagship THC-forward fruit SKUs over higher-dosed 110mg variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
