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Nov-2025
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Overview
Market Insights Snapshot
BITS has shown a consistent upward trajectory in the Arizona edibles market, climbing from 26th place in August to 21st in November 2025. This steady rise in rankings is mirrored by an increase in sales, suggesting a growing consumer base in the state. Conversely, in Illinois, BITS experienced a decline, dropping out of the top 30 in September and struggling to regain traction, only reaching the 38th position by November. This movement indicates potential challenges in market penetration or competition within the state.
In Maryland, BITS faced a downward trend, slipping from 14th in August to 22nd by November, accompanied by a noticeable decrease in sales figures. This suggests that the brand may need to reassess its strategy in the state to regain its footing. Meanwhile, New Jersey presents a more stable picture, with BITS maintaining a relatively strong position, fluctuating between 9th and 12th place. Interestingly, BITS entered the Nevada market in November, debuting at 32nd place, which could signal the beginning of a new growth opportunity if the brand can leverage its presence effectively.
Competitive Landscape
In the competitive landscape of the edible category in New Jersey, BITS has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 9th in August 2025, BITS saw a decline to 14th in September, only to recover to 11th in October, and slightly drop to 12th in November. This indicates a dynamic market presence, with BITS demonstrating resilience amidst competitive pressures. Notably, Ozone maintained a relatively stable performance, albeit with a dip in October, while Smokiez Edibles consistently improved its rank, peaking at 9th in October before dropping to 13th in November. Meanwhile, Valhalla showed a steady rank with a slight improvement in November, and Effin' Edibles displayed a consistent performance with minor rank variations. These shifts suggest that while BITS is holding its ground, there is a need for strategic initiatives to enhance its competitive edge and capitalize on market opportunities.
Notable Products
In November 2025, the product CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack (100mg CBD, 100mg THC) emerged as the top-performing product for BITS, climbing to the number one spot from its previous second position in October. The CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, which had maintained the first position for three consecutive months, dropped to second place with notable sales of 5629 units. Guava Go Gummies 20-Pack maintained its steady performance, holding the third rank for two months in a row. Acai Affection Gummies 20-Pack improved its standing, moving up to fourth place from a consistent fifth position in the preceding months. The CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack saw a decline, dropping to fifth place in November after previously ranking fourth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
