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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
BITS is stocked at 302 licensed dispensaries across New Jersey, Illinois, and 7 other states, 79 of them in New Jersey, with the deepest coverage in Jersey City, Atlantic City, Egg Harbor Township, Franklin Township, and Camden. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, BITS operated as a single-category brand with Edible at 100.0% mix, posting a year-over-year change of -50.65% alongside a month-over-month rise of 8.68%. Average price sat at $18.61 with a year-over-year decline of -5.50%, while brand-level sales trended -78.24% over 24 months and -50.65% year over year, indicating that price compression did not offset volume contraction. The thesis is that BITS’s total dependency on Edible, paired with simultaneous annual contraction and monthly recovery, signals a narrow but potentially stabilizing base where short-term lift must contend with longer-cycle erosion.
Positionally, BITS ranked 13 in Edible in Connecticut, a mid-pack placement that aligns with a -50.65% year-over-year sales change but leaves room to leverage the 8.68% month-over-month uptick as a share defense tactic. With average price down -5.50% and Edible at 100.0% of mix, BITS is trading margin for velocity, implying a need to convert August 2026’s monthly improvement into sustained rank gains rather than deeper discount-led churn. The thesis is that BITS’s immediate path to relevance is to translate the August 2026 month-over-month recovery into durable rank movement in Edible while diversifying reliance beyond a single category over time.
Competitive Landscape
BITS sits at rank #17 in NJ Edible in August 2026, down 5 positions year over year from #12, and 1 position below its May 2026 level of #16; this continues a decline from a peak of #3 in August 2024 to outside the top 15, while category leaders moved differently as Gron / Grön held at #1 year over year despite a -19.9% sales change and OGEEZ advanced from #7 to #4 with +18.0% sales growth, implying BITS is losing rank share to competitors that either defend leadership or gain momentum even amid mixed category contraction.
Notable Products
CBC/THC 1:1 Dragonfruit Gummies 20-Pack (110mg CBC, 110mg THC) posted the steepest decline at -60.6% month over month and fell to rank 10, while Acai Affection Gummies 20-Pack (100mg) slid -6.5% but still held rank 4. At the top, CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack (100mg CBN, 100mg THC) climbed 28.9% to rank 1 and CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack (100mg CBD, 100mg THC) rose 12.4% to rank 2. The pattern implies premium minor-cannabinoid 1:1 formats are consolidating leadership even as legacy Dragonfruit variants retrench.
Guava Go Gummies 20-Pack (100mg) added 10.1% MoM while holding rank 3, and CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack (100mg CBC, 100mg THC) advanced 20.4% at rank 5. Eight of the top ten are Edible SKUs in 20-Pack formats, and five of the top six positions are held by 1:1 minor-cannabinoid pairings, indicating BITS is tilting toward functional 1:1 formulations with fewer flavor-only plays; the mix points to a portfolio prioritizing repeatable wellness cues over novelty, with dollars concentrating at the top where Pomegranate R&R alone delivered $86,249.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
