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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, BITS operated as a single-category brand with Edible accounting for 100.0% of sales, while year-over-year sales declined 61.0% and month-over-month sales slipped 11.5%. Average price fell 8.0% YoY to $18.76, indicating price compression alongside a 61.0% YoY revenue contraction within Edible. Within the New Jersey Edible context, BITS held rank 16, a position that aligns with double-digit MoM softness of 11.5% and broad YoY contraction of 61.0%. The pattern implies concentration risk: a 100.0% Edible mix paired with a rank of 16 and an 8.0% YoY price drop signals volume and price pressure converging, rather than mix-driven volatility.
These shifts suggest BITS is positioned as a value-leaning Edible participant in New Jersey, trading price down 8.0% YoY while still losing share-relevant momentum as reflected in a 61.0% YoY sales decline and an 11.5% MoM dip. Holding the 16th rank within Edible alongside a 100.0% category reliance indicates limited insulation from category-specific headwinds, meaning recovery depends more on improving Edible velocity than on rebalancing mix. The implication is tactical: with price already 8.0% lower YoY and sales still down 61.0% YoY, BITS likely needs distribution or SKU productivity gains to move up from rank 16 rather than further pricing moves that risk incremental margin without reversing the 11.5% MoM slide.
Competitive Landscape
BITS sits at rank 16 in NJ Edible in May 2026, down 7 positions year over year from rank 9, and off 1 spot from February 2026 when it was rank 15; against a longer arc, this trails a prior peak at rank 3 in August 2024 by 13 places. Meanwhile, Gron / Grön holds rank 1 with a 1-year rank gain of 0 while absorbing a 2.7% YoY sales decline, and Wyld advanced to rank 2 from rank 6 year over year alongside a 42.8% YoY sales increase; this divergence, coupled with BITS sliding 7 ranks YoY while the category leader stayed flat at #1, implies that BITS is losing relative position to faster-rising incumbents and will need share capture beyond seasonal lifts to re-enter the top 10.
Notable Products
CBG/THC 1:1 Yuzu Zone Gummies 20-Pack (110mg CBG, 110mg THC) posted the standout movement in May 2026 with a +15.14% month-over-month rise while climbing to rank 9, contrasted by Acai Affection Gummies 20-Pack (100mg) dropping -23.11% and sliding to rank 5. The top-ranked CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack (100mg CBD, 100mg THC) fell -12.83% at rank 1 versus the rank 3 CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack (100mg CBN, 100mg THC) at -15.00%, indicating pressure on legacy 100mg 1:1 formats. With all top-10 positions occupied by Edible SKUs and four of the top five showing double-digit declines, the pattern implies BITS is pivoting toward differentiated minor-cannabinoid and higher-dosage variants as the growth pocket within its gummy portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
