.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
BITS has demonstrated varied performance across different states in the Edible category. In Arizona, BITS experienced a downward trend in rankings from April to July 2025, sliding from 18th to 26th place. This decline coincided with a decrease in sales figures, indicating potential challenges in maintaining market share. In contrast, Illinois showed a more stable performance, with BITS maintaining a position within the top 30 throughout the same period and even showing an upward trend in sales from May to July. It's noteworthy that BITS did not make it into the top 30 in Massachusetts after April, suggesting a tougher competitive landscape or strategic shifts that may have impacted their visibility in that state.
Meanwhile, Maryland has been a consistent market for BITS, with the brand maintaining a strong position between 14th and 16th from April to July, and sales figures reflecting a positive trajectory. On the other hand, New Jersey showed a notable decline in rankings from 6th in April to 11th in July, alongside a sharp drop in sales, which could be a cause for concern. In Nevada, BITS only appeared in the rankings in May at 25th, suggesting limited penetration or presence in that market. Lastly, Ohio presented a relatively stable environment for BITS, with rankings hovering around the mid-teens, indicating a steady performance in that state.
Competitive Landscape
In the Illinois edible cannabis market, BITS has experienced some fluctuations in its ranking over recent months, indicating a dynamic competitive landscape. In April 2025, BITS was ranked 19th, but by May, it had slipped to 22nd, before recovering slightly to 20th in June and 21st in July. This movement reflects a competitive pressure from brands like Beboe, which consistently maintained a presence in the top 20, albeit with its own fluctuations, and Daze Off, which saw a notable drop from 18th in April to 26th in June. Meanwhile, Hijinx showed a positive trend, climbing from outside the top 20 in April to 22nd by June and July. The entry of Gron / Grön into the top 20 in July further intensifies the competition. Despite these challenges, BITS' sales have shown a steady increase from April to July, suggesting a resilient market presence even as it navigates the competitive pressures from both established and emerging brands.
Notable Products
In July 2025, BITS's top-performing product was the CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack, which climbed to the number one rank with sales of 9,050 units. The CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack, previously holding the top rank, fell to the second position. Guava Go Gummies 20-Pack maintained a consistent performance, rising to third place from its previous fourth position. The CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack saw a drop from third to fourth place. Acai Affection Gummies 20-Pack remained steady in fifth place across all months from April to July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
