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Oct-2026
Sales
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YoY Price Change
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BITS is stocked at 245 licensed dispensaries across New Jersey, Pennsylvania, and 7 other states, 58 of them in New Jersey, with the deepest coverage in Atlantic City, Camden, Egg Harbor Township, Evesham, and Hackettstown. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, BITS operated as a single-category brand with Edible at 100.0% of mix, while category-level sales fell 54.8% year over year and 12.1% month over month; the average price declined 6.2% YoY alongside a category-only focus that leaves no offset from other formats. With rank at 12 in Edible in Connecticut and sales concentrated in NJ, the combination of a -54.8% YoY contraction and a -12.1% MoM dip implies the current Edible-only footprint is amplifying downside volatility rather than balancing it through portfolio breadth.
The Edible-only mix at 100.0% paired with a 6.2% YoY price decrease and a rank of 12 in Edible in Connecticut implies a price-led defense that has not translated into share-adding momentum. Given a -54.8% YoY and -12.1% MoM trajectory in October 2026, the positioning tilts toward value retention within Edibles rather than premium expansion, suggesting that without cross-category entry or tighter price-pack architecture, BITS is likely to trade rank stability for volume protection in NJ and similar Edible-led markets.
Competitive Landscape
BITS sits at rank 18 in October 2026, sliding 5 positions year over year from rank 13, and holding flat versus three months ago at rank 18, while the category leader Gron / Grön stayed at rank 1 as its sales contracted by 13.3% and Wyld held rank 2 with a 14.0% sales decline, indicating BITS’ issue is not broad market expansion but relative share loss. With OGeez! advancing from rank 6 to rank 3 on 11.7% sales growth while Select fell from rank 3 to rank 5 alongside a 30.6% sales drop, BITS’ deterioration from a peak rank of 5 in November 2024 to 18 in October 2026 suggests the brand is being squeezed between faster-moving mid-tier climbers and weakening top-tier incumbents, implying its rank trajectory points to share erosion driven by portfolio positioning rather than category contraction.
Notable Products
BITS sells through a concentrated gummies lineup in October 2026, with the top 10 items accounting for 97.9% of sales and CBD/THC 1:1 Elderberry Wellness Gummies alone at 19.7%. That concentration means most of its sales come from a tight set of flavors and ratios, so most of its sales ride on a handful of products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
