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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, BITS operated as a single-category brand, with Edible accounting for 100.0% of sales share and sitting at rank 16 within Edible in New Jersey; within this monoculture, year-over-year sales fell 64.7% while month-over-month sales declined 20.5%. Average price decreased 7.1% year over year to $18.55, concentrating all pricing leverage inside Edible, which implies that mix-driven cushioning is unavailable and any further share or rank erosion would be carried entirely by this category concentration.
The consolidation into a 100.0% Edible mix, combined with a 20.5% month-over-month decline and a rank position of 16 in New Jersey, implies BITS is positioned as a mid-pack Edible specialist whose exposure is amplified by single-category variability. The 64.7% year-over-year contraction alongside a 7.1% price decrease suggests BITS is leaning on price to defend volume within Edible rather than cross-category expansion, implying that near-term positioning depends on reclaiming Edible velocity to protect rank or diversifying mix to reduce volatility.
Competitive Landscape
BITS sits at rank #16 in New Jersey Edible in June 2026, down 6 positions year over year from #10, and 1 position lower than March 2026’s #15, despite having peaked at #3 in August 2024; meanwhile, Gron / Grön held #1 year over year but with a -22.1% sales change, and Wyld climbed from #4 to #2 with a 28.1% YoY increase, indicating that BITS’ slide amid shifting top-tier momentum suggests share is consolidating around faster-rising leaders and that reversing the rank decline will require addressing competitive gains rather than broad market softness.
Notable Products
CBD/THC 1:1 Elderberry Gummies 20-Pack (110mg CBD, 110mg THC) posted the steepest decline at -69.45% and slid to rank 9, while CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack (110mg CBN, 110mg THC) fell -59.35% to rank 7. In contrast, Acai Affection Gummies 20-Pack (100mg) rose +20.97% and held rank 2, as the 100mg CBD/THC 1:1 Elderberry Wellness Gummies eased -8.03% yet remained rank 1. Eight of the top ten are Edible gummies with 20-pack formats, concentrating demand in functional 1:1 cannabinoid SKUs even as several 110mg variants contracted by -59% to -69% and the 100mg CBN/THC 1:1 Pomegranate R&R dropped -25.81% at rank 5. The pattern implies BITS is consolidating around mainstream 100mg formulations and phasing or de-emphasizing 110mg line extensions that are losing rank and velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
