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Apr-2025
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Overview
Market Insights Snapshot
BITS has shown a varied performance across different states, with notable movements in ranking and sales figures. In Arizona, the brand maintained a steady presence within the top 30 for the Edible category, consistently ranking at 18th, except for a dip to 22nd in March 2025. This suggests a resilient market position despite fluctuating sales. In contrast, Massachusetts saw BITS fall outside the top 30 rankings, indicating a struggle to gain a foothold in this market. Meanwhile, Maryland showcased a positive trend, with BITS climbing to 16th place by April 2025, reflecting a successful penetration and potential growth in this region.
In Illinois, BITS maintained a consistent 20th rank throughout the first four months of 2025, demonstrating stability in its market position despite some fluctuations in sales. The most impressive performance was in New Jersey, where BITS consistently ranked within the top 6, peaking at 4th place in February and March 2025. This highlights a strong market presence and consumer demand in the state. Meanwhile, in Ohio, the brand held its ground with a steady ranking around the 14th and 15th positions, indicating a stable but competitive environment. These insights suggest that while BITS is thriving in certain markets, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, BITS has demonstrated notable resilience and adaptability from January to April 2025. Initially ranked 6th in January, BITS climbed to the 4th position in February and March, before slightly dropping to 5th in April. This fluctuation in rank reflects a dynamic market environment where BITS competes closely with brands like Camino, which also experienced a similar rank trajectory, ending April in 4th place. Despite these shifts, BITS maintained a consistent sales performance, highlighting its strong brand presence and customer loyalty. Meanwhile, Wana consistently held the 3rd position, indicating a stable market leadership, while Wyld showed upward momentum, improving from not being in the top 20 in January to securing the 6th spot by March and April. These dynamics suggest a competitive but opportunity-rich environment for BITS to further leverage its brand strengths and potentially reclaim higher rankings in the coming months.
Notable Products
In April 2025, the CBN/THC 1:1 Pomegranate R&R Gummies 20-Pack took the top spot in BITS' lineup, climbing from second place in February and March, with a notable sales figure of 16,258 units. The CBD/THC 1:1 Elderberry Wellness Gummies 20-Pack, which had been the leader for three consecutive months, slipped to second place. The CBC/THC 1:1 Dragonfruit LOL Gummies 20-Pack maintained its third-place position consistently from February to April. Guava Go Gummies 20-Pack, after a dip to fifth place in February and March, rose to fourth in April. Acai Affection Gummies 20-Pack experienced a decline, dropping from fourth to fifth place, with sales decreasing compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
