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Jun-2024
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Overview
Market Insights Snapshot
Black Label Brand has shown varied performance across different states and product categories in recent months. In Massachusetts, the brand's presence in the Vapor Pens category has been inconsistent. They were ranked 69th in March 2024 but dropped out of the top 30 in subsequent months, reappearing at 88th in May 2024. This fluctuation indicates a struggle to maintain a strong foothold in the Massachusetts market. In contrast, their performance in Maryland has been more stable. Black Label Brand consistently ranked 28th in March and April 2024, though their ranking slightly dipped to 31st in May before recovering to 30th in June 2024. This steadiness in Maryland suggests a more reliable consumer base and market presence in the state.
In Nevada, Black Label Brand's performance in the Flower category has been less promising. The brand did not make it into the top 30 rankings for March, April, or June 2024, only appearing at 81st in May 2024. This indicates that Black Label Brand is struggling to compete in the Flower category within Nevada, which could be due to strong competition or market preferences. The absence from the top 30 in multiple months is a clear signal that the brand needs to reassess its strategy in this state and category to improve its market position.
Competitive Landscape
In the Maryland Vapor Pens category, Black Label Brand has experienced fluctuating ranks over the past few months, indicating a competitive landscape. In March 2024, Black Label Brand was ranked 28th, maintaining this position in April but dropping to 31st in May before slightly recovering to 30th in June. This volatility contrasts with competitors like Beboe, which showed a steady improvement from 30th to 26th over the same period, and 1937, which also had some fluctuations but managed to rank higher than Black Label Brand in most months. Notably, Organic Remedies consistently outperformed Black Label Brand, although it saw a decline from 22nd in March to 28th in June. The competitive pressure from these brands, especially those with upward trends, suggests that Black Label Brand needs to strategize effectively to improve its rank and sales performance in this dynamic market.
Notable Products
In June 2024, the top-performing product for Black Label Brand was Raspberry Lemonade BDT Distillate Cartridge (1g), securing the number one rank with notable sales of $329. Black Label - Super Sour Diesel BDT Distillate Cartridge (1g) followed closely in second place, showing a strong entry into the rankings. Apple Rings Distillate Cartridge (1g) ranked third, maintaining its position with consistent sales. Lemon Heads BDT Distillate Cartridge (1g) experienced a drop, moving from second place in May to fifth place in June with declining sales. Notably, Black Label - Red Cherry (3.5g), which held the top rank in previous months, did not appear in the June rankings.
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