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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Black Label Brand concentrated 68.65% of sales in Vapor Pens while Concentrates fell to 31.35% share, a mix shift driven by a 54.32% year-over-year sales increase in Vapor Pens versus a 49.11% year-over-year decline in Concentrates. Month over month, Vapor Pens rose 1.04% as Concentrates contracted 37.56%, coinciding with a 55.13% year-over-year increase in average price to $34.88 and a brand-level year-over-year sales decline of 5.74%. With Vapor Pens ranked 28th in New Jersey, the tilt toward higher-priced Vapor Pens amid steep Concentrates retrenchment implies the brand is trading up within its base but losing volume in lower-mix categories.
The magnitude gap between Vapor Pens (+54.32% YoY, +1.04% MoM) and Concentrates (-49.11% YoY, -37.56% MoM) indicates price-led elasticity risks: a richer mix and higher ticket reinforce average price gains, yet the overall 5.74% YoY sales decline shows that Concentrates attrition is outweighing Vapor Pen growth. Positioning-wise, a 68.65% reliance on Vapor Pens with a 28th rank in New Jersey suggests mid-pack visibility in its lead category; sustaining share likely requires either recovering Concentrates velocity or converting Concentrates buyers into Vapor Pens without further volume erosion.
Competitive Landscape
Black Label Brand sits at rank #28 in May 2026 in NJ Vapor Pens, improving 18 positions from #46 in February 2026 and sitting three spots below its peak of #25 from January 2026; meanwhile, Select holds #1 with a -13.9% year-over-year sales change and Rove advanced to #5 with a 157.9% year-over-year increase, indicating Black Label Brand’s quarter-on-quarter climb contrasts with a top leader contracting and a fast riser accelerating. This combination of a 18-rank quarter lift and proximity to a prior peak rank of #25 implies momentum is returning but headroom versus top-5 entrants is widening unless gains convert into share-taking against faster-advancing rivals.
Notable Products
Durban OG Distillate Cartridge (1g) posted the clearest movement in May 2026 with a +57.6% month-over-month increase and a rank at 4, while Super Boof RSO Syringe (1g) fell -45.8% MoM to rank 3. Charcuterie Liquid Diamonds Disposable (1g) declined -9.6% MoM at rank 5, and Citradelic Sunset RSO Syringe (1g) slid -24.0% MoM at rank 8. Seven of the top ten are Vapor Pens, and the category also holds ranks 1 and 2, concentrating share and steering mix toward higher-velocity pen SKUs, which implies portfolio prioritization around distillate cartridges over RSO formats despite a single syringe still holding a top-three rank and roughly $18,989 in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
