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Oct-2025
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Overview
Market Insights Snapshot
Black Label Brand's performance in the Massachusetts vapor pens category has been inconsistent over the past few months. The brand has not managed to break into the top 30, with rankings fluctuating from 61st in July to 72nd in October. This downward trend is mirrored by a decrease in sales from $74,026 in July to $56,492 in October. In contrast, their presence in Maryland has been relatively stable, maintaining a position outside the top 30, though there was a slight dip in sales from September to October, indicating potential challenges in maintaining consumer interest.
In New Jersey, Black Label Brand has shown strong performance in the concentrates category, consistently holding the second position from August to October, despite a drop in sales during this period. However, their performance in the vapor pens category has been less impressive, ranking outside the top 30, though there was a slight improvement in sales from August to October. This mixed performance across categories and states suggests that while Black Label Brand has found a strong foothold in certain markets, there are areas where they face significant competition and challenges.
Competitive Landscape
In the New Jersey concentrates market, Black Label Brand has experienced a notable shift in its competitive standing over the past few months. Initially holding the top rank in July 2025, Black Label Brand saw a decline to the second position from August through October 2025. This change in rank coincides with a significant drop in sales from July to August, followed by a stabilization in the subsequent months. Meanwhile, Locals Only Concentrates has consistently maintained the third position since August, showing resilience in sales growth, particularly from September to October. Additionally, Superflux has demonstrated a strong upward trajectory, moving from the tenth position in July to fourth by October, with a steady increase in sales. These dynamics suggest that while Black Label Brand remains a strong contender, the competitive landscape is becoming increasingly challenging, necessitating strategic adjustments to reclaim its top position.
Notable Products
In October 2025, Black Label Brand's top-performing product was the Key Lime Kush BDT Distillate Cartridge in the Vapor Pens category, climbing to the number one spot with sales of 882 units. The Royal Blackberry Distillate Cartridge, also in the Vapor Pens category, followed closely in second place, showing a notable improvement from its fifth position in July. AJ's Sour Diesel RSO Syringe, categorized under Concentrates, secured the third position, moving up from fifth in September. The Hybrid RSO Syringe maintained its fourth position from September in the Concentrates category. The Golden Haze Distillate Cartridge entered the top five for the first time, ranking fifth in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
