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Sep-2025
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Overview
Market Insights Snapshot
Black Label Brand has demonstrated varying performance across different states and product categories. In Arizona, the brand's presence in the Concentrates category was just outside the top 30 in June 2025, indicating room for improvement in this market. However, in New Jersey, the brand has shown remarkable consistency, maintaining a strong second position in the Concentrates category from June through September 2025. This suggests a solid foothold in the New Jersey market, particularly in Concentrates, highlighting the brand's competitive edge in this region.
In the Vapor Pens category, Black Label Brand's performance has been mixed. In Massachusetts, the brand fluctuated in rankings, starting at 71st in June and improving to 58th in July, before settling at 63rd in September 2025. This indicates some volatility but also potential for growth in the Massachusetts market. Meanwhile, in Maryland, the brand maintained a more stable position, ranking between 40th and 47th throughout the months, suggesting a steady presence. Notably, in New Jersey, the brand improved its Vapor Pens ranking from 59th in June to 40th in September, reflecting a positive trajectory in this competitive category.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Black Label Brand has demonstrated a strong performance, maintaining a consistent top-tier position over the recent months. Despite a slight dip from the first to the second rank in July 2025, Black Label Brand reclaimed its second position by August and maintained it through September. This stability in rank suggests a robust brand presence and customer loyalty, even amidst fluctuating sales figures. In contrast, Locals Only Concentrates showed a notable climb, moving from outside the top 20 in June to securing the third position by August and September, indicating a significant upward trend that could pose a competitive threat. Meanwhile, Superflux experienced more volatility, with its rank oscillating between fourth and tenth, reflecting inconsistent market traction. These dynamics highlight the competitive pressures Black Label Brand faces, emphasizing the need for strategic marketing efforts to sustain its market position and counter the rising competition.
Notable Products
In September 2025, the top-performing product for Black Label Brand was the Durban Runtz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from August with sales of 1071 units. The Cimenberry Gelato Distillate Cartridge (1g) debuted in the rankings at second place, indicating a strong market entry. Clemenberry Gelato BDT Distillate Cartridge (1g) secured the third position, dropping from its second-place rank in July. The Hybrid RSO Syringe (1g) in the Concentrates category fell to fourth place from its top position in June. AJ's Sour Diesel RSO Syringe (1g) entered the rankings at fifth place, marking its first appearance in the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
