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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Black Label Brand’s mix in June 2026 concentrated 65.70% of sales in Vapor Pens and 34.30% in Concentrates, while Vapor Pens grew 60.54% year over year but fell 28.86% month over month, and Concentrates declined 57.18% year over year and 16.93% month over month. Despite a 20.54% increase in average price to $33.56, overall brand sales were down 17.38% year over year and 11.35% over 24 months, and Vapor Pens held a category rank of 33 in New Jersey. The pattern implies the brand is leaning into a higher-priced Vapor Pens core that is volatile month to month, while retreat in Concentrates is dragging aggregate growth and exposing sensitivity to short-term shifts.
The shift toward a 65.70% Vapor Pens share alongside a 60.54% year-over-year gain but a 28.86% month-over-month drop suggests positioning that over-indexes on a momentum category with elevated pricing, while the 34.30% Concentrates share and its 57.18% year-over-year decline indicates a diminishing secondary pillar. With average price up 20.54% and a category rank of 33 for Vapor Pens in New Jersey, the implication is a mid-pack placement that trades higher ticket for volume volatility; sustaining growth likely requires cushioning monthly swings in Vapor Pens or rebuilding a steadier base in Concentrates to offset the 11.35% 24‑month sales contraction.
Competitive Landscape
Black Label Brand sits at rank #33 in New Jersey Vapor Pens for June 2026, improving 29 positions year over year from #62, while holding flat versus March 2026 at #33; however, its best placement of #25 came in January 2026, an 8-rank higher mark than today, indicating mid-year slippage after a winter high. In contrast, Select held at #1 year over year with a -8.6% sales decline and Fernway remained #2 with a 10.7% YoY gain, while Legend stayed #3 alongside a 27.2% YoY lift; this stable top tier, combined with Black Label Brand’s 29-place YoY climb and an 8-rank gap to its January 2026 peak, implies the brand’s trajectory is upward but capped by entrenched leaders unless it converts episodic rank peaks into sustained quarterly gains.
Notable Products
The steepest decline came from Clementine Coma BDT Distillate Cartridge (1g), down 27.9% month over month and sitting at rank 6, while Garlic Gorilla BDT Distillate Cartridge (1g) fell 15.1% at rank 3. Four of the top ten are Vapor Pens SKUs, yet three of those with MoM data show declines between 15.1% and 27.9%, implying the pen portfolio is losing velocity despite high rank concentration. Wookie Pie RSO Syringe (1g) holds rank 1 and anchors Concentrates with $19,271 in June 2026, as Kashmir Kush Sugar (1g) at rank 9 reinforces that Concentrates are stable at both the top and lower end of the top ten. The pattern suggests a commercial pivot toward Concentrates may be warranted as Vapor Pens volume cools while Concentrates sustain leadership positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
