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Dec-2025
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Overview
Market Insights Snapshot
Black Label Brand's performance across various states and categories presents an intriguing mix of stability and fluctuation. In New Jersey, the brand maintained a strong position in the Concentrates category, consistently ranking second from September through November 2025, before slipping to sixth in December. This indicates a solid market presence, although the drop in December could signal increased competition or shifting consumer preferences. Meanwhile, their Vapor Pens category in New Jersey showed improvement, moving from the 40th position in September to 27th by December, suggesting a positive trajectory and potential growth in consumer interest.
In contrast, Massachusetts saw a decline in Black Label Brand's Vapor Pens category, where they were not ranked within the top 30 throughout the last quarter of 2025. This downward trend, with a steep drop from 73rd to 96th place by December, might indicate challenges in market penetration or product appeal in the state. On the other hand, in Maryland, the brand's performance in the Vapor Pens category was relatively stable, hovering around the mid-40s ranking throughout the same period, which could suggest a steady, albeit modest, foothold in the market. These variations highlight the diverse challenges and opportunities Black Label Brand faces across different regions and product categories.
Competitive Landscape
In the competitive landscape of New Jersey's concentrates category, Black Label Brand experienced a notable shift in its market position towards the end of 2025. Initially holding a strong second place from September to November, Black Label Brand saw a decline to the sixth position by December. This drop in rank coincided with a decrease in sales from November to December. Meanwhile, 710 Labs showed a strong performance, climbing from sixth in September to third in November, before also experiencing a slight decline in December. MPX - Melting Point Extracts maintained a steady fourth position from October through December, indicating consistent performance. The fluctuations in Black Label Brand's rank and sales suggest a competitive market environment where maintaining a top position requires continuous strategic adjustments, especially as brands like 710 Labs and MPX demonstrate resilience and growth.
Notable Products
In December 2025, Super Boof Shatter (1g) emerged as the top-performing product for Black Label Brand, climbing to the number one rank from its previous third position in November, with sales reaching 760 units. Purple Milk RSO Syringe (1g) maintained its strong performance, holding steady at rank two with 751 units sold. Grape Daddy Purple BDT Distillate Cartridge (1g) entered the top ranks for the first time, claiming the third spot. Sativa RSO Syringe (1g) also made its debut in the rankings, securing fourth place. Clemenberry Gelato BDT Distillate Cartridge (1g) slipped slightly to fifth place from its previous fourth position in September, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
