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Aug-2025
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Overview
Market Insights Snapshot
Black Label Brand's performance across various states and categories reveals some interesting trends. In the Arizona market, their presence in the Concentrates category saw a significant drop from May to June, with the brand falling out of the top 30 by June. This decline suggests challenges in maintaining market share or possibly increased competition. In contrast, the New Jersey market tells a different story, where Black Label Brand has consistently performed well in the Concentrates category, climbing to the top spot in July before slightly dropping to second in August. This indicates a strong foothold in New Jersey's concentrates market, potentially due to product quality or effective marketing strategies.
In the Vapor Pens category, the brand's performance is more varied. In Massachusetts, Black Label Brand showed a promising improvement, moving from the 71st position in May and June to 57th in July, although it slipped back to 69th in August. This fluctuation might indicate shifting consumer preferences or seasonal demand changes. Meanwhile, in Maryland, the brand maintained a presence in the top 50 throughout the summer, suggesting a stable but not dominant position. Interestingly, in New Jersey, the brand made a notable jump in the Vapor Pens category, from not being in the top 30 in May to reaching 34th in July. This upswing could reflect successful new product launches or strategic partnerships enhancing their visibility in the state.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Black Label Brand has demonstrated a dynamic shift in its ranking and sales performance from May to August 2025. Initially ranked 5th in May, Black Label Brand surged to the top position by July, before settling at 2nd place in August. This upward trajectory in rank is mirrored by a significant increase in sales, peaking in July. The brand's competitive edge is highlighted by its ability to surpass Kind Tree Cannabis, which maintained a steady 3rd place from June to August, despite a decline in sales from May to August. Meanwhile, Locals Only Concentrates emerged in the rankings in July at 6th place and climbed to 4th by August, indicating a growing presence in the market. Black Label Brand's performance suggests a strong brand appeal and effective market strategies that have allowed it to capitalize on the competitive dynamics of the New Jersey concentrates sector.
Notable Products
In August 2025, the top-performing product for Black Label Brand was the Durban Runtz Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one spot with sales of 893 units. Following closely was the PapayaZ BDT Distillate Cartridge (1g), ranking second in the same category. Notably, the Chemdawg Kush RSO Syringe (1g) in the Concentrates category secured the third position. The Strawberry Poundcake BDT Distillate Cartridge (1g) and Golden Haze Distillate Cartridge (1g) were in fourth and fifth place, respectively. The Durban Runtz Distillate Cartridge (1g) showed a significant improvement from its previous third-place ranking in July 2025, indicating a strong upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
