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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Black Label Brand's performance in the Vapor Pens category has faced a downward trend from August to November 2025. Starting at rank 71 in August, the brand dropped to rank 77 by November. This decline is accompanied by a decrease in sales from $64,861 in September to $47,702 in November. The brand's presence in the top 30 is notably absent, indicating a challenging environment in Massachusetts' competitive Vapor Pens category. Conversely, in New Jersey, Black Label Brand has maintained a strong position in the Concentrates category, consistently holding the second rank from August to October, before slightly dipping to third in November. This stability in New Jersey's Concentrates market suggests a robust demand for their products, even as they navigate minor fluctuations in rank.
Meanwhile, in Maryland, Black Label Brand's performance in the Vapor Pens category has been relatively stable, maintaining a rank around the mid-40s from August to November 2025. However, the brand has not broken into the top 30, which might indicate room for growth or a need for strategic adjustments to climb higher in the rankings. Back in New Jersey, the brand has shown resilience in the Vapor Pens category, improving its rank from 51 in August to 38 by November, reflecting a positive trend in consumer acceptance and market penetration. These movements highlight the brand's varying success across different states and categories, offering a glimpse into their strategic positioning and market dynamics.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Black Label Brand has demonstrated consistent performance, maintaining a strong position despite the dynamic shifts among its competitors. From August to October 2025, Black Label Brand held a steady rank of 2nd place, only slipping to 3rd in November. This slight decline coincides with the impressive rise of 710 Labs, which surged from being unranked to securing the 2nd position in November. Meanwhile, MPX - Melting Point Extracts and Locals Only Concentrates have shown fluctuations, with MPX climbing from 6th to 4th and Locals Only dropping from 3rd to 5th in November. Despite these shifts, Black Label Brand's sales have remained robust, indicating a loyal customer base and strong market presence. However, the brand must strategize to counter the upward momentum of 710 Labs to reclaim its higher ranking.
Notable Products
In November 2025, Glitter Bomb Crumble (1g) from Black Label Brand emerged as the top-performing product, leading the sales with 947 units sold. Following closely, Purple Milk RSO Syringe (1g) secured the second position, while Super Boof Shatter (1g) ranked third. Space Monkey Distillate Cartridge (1g) was fourth in the rankings. Notably, Clemenberry Gelato BDT Distillate Cartridge (1g) experienced a slight drop, moving from third place in September 2025 to fifth in November 2025. These shifts highlight the dynamic nature of product popularity within Black Label Brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
