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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Black Label Brand's performance in the Vapor Pens category has seen some fluctuations in the first few months of 2025. Despite not breaking into the top 30 brands, there was a notable increase in sales from February to March, indicating a positive trend that could suggest growing consumer interest or successful marketing strategies. However, the absence of a ranking in April might imply that competition is fierce, and maintaining or improving their market position could be a challenge going forward.
In Maryland, Black Label Brand's Vapor Pens category has experienced a slight decline in ranking from January to March, with a small recovery in April to 28th position. This trend, coupled with fluctuating sales figures, suggests that the brand is facing competitive pressures in this market. Meanwhile, in New Jersey, Black Label Brand has consistently maintained a strong position in the Concentrates category, holding steady at 5th place from February through April. This stability in ranking, along with a consistent increase in sales, highlights the brand's strong foothold and consumer preference in the New Jersey market.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Black Label Brand has maintained a consistent rank at 5th place from February to April 2025, showing a stable presence in the market. This steadiness is noteworthy, especially as Avexia fluctuated between 5th and 7th place during the same period, indicating potential volatility in their market strategy. Meanwhile, Grassroots consistently held a top position, ranking 2nd or 3rd, which suggests a strong market dominance that Black Label Brand could aspire to challenge. Kind Tree Cannabis also maintained a steady 4th place, just ahead of Black Label Brand, highlighting a competitive edge that Black Label might need to address to climb the ranks. The absence of Verano from the February rankings, despite their recovery to 7th place by April, underscores the dynamic nature of the market. Overall, Black Label Brand's consistent ranking suggests a solid foundation, but to improve its position, it may need to innovate or adjust its strategy to compete more effectively with the likes of Grassroots and Kind Tree Cannabis.
Notable Products
In April 2025, the top-performing product for Black Label Brand was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its leading position from the previous two months with impressive sales of 2011 units. The Cherry Cola BDT Distillate Cartridge (0.5g) in the Vapor Pens category rose to the second spot, marking a notable entrance into the rankings. The Underground Tangie Badder (1g), also in the Concentrates category, made its debut in third place. The Pina Colada BDT Distillate Cartridge (0.5g) followed in fourth position, showcasing strong performance in Vapor Pens. Lastly, the Rainbow Belts 3.0 Crumble (1g) completed the top five, demonstrating consistent demand in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
