.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Black Label Brand has shown varied performance across different states and product categories, reflecting both opportunities and challenges in the cannabis market. In Arizona, the brand's presence in the Concentrates category has been inconsistent, with a notable drop from 19th place in May 2025 to falling out of the top 30 by July 2025. This suggests potential difficulties in maintaining market share within this category. Conversely, in New Jersey, Black Label Brand has excelled in the Concentrates category, moving from 4th place in April 2025 to securing the top position by July 2025, indicating strong growth and consumer preference in this region. This achievement in New Jersey is a significant highlight for the brand, demonstrating its competitive edge in the Concentrates market.
In the Vapor Pens category, Black Label Brand's performance has been more varied across states. For instance, in Massachusetts, the brand has remained outside the top 30, with rankings of 70th and 72nd in May and June 2025, respectively, before improving to 59th in July 2025. This upward trend, albeit outside the top 30, indicates a potential for growth if the brand continues its efforts in this market. Meanwhile, in Maryland, the brand's ranking in Vapor Pens has declined from 27th in April 2025 to 43rd by July 2025, suggesting challenges in this category. However, the sales figures in New Jersey's Vapor Pens category show a significant increase, moving from being unranked to 34th place in July 2025, highlighting a positive trajectory in this particular market.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Black Label Brand has demonstrated a remarkable ascent in the rankings over the period from April to July 2025. Initially ranked 4th in April, Black Label Brand experienced a slight dip to 5th in May, but then surged to 2nd in June and clinched the top spot by July. This upward trajectory highlights a significant increase in consumer preference and market penetration, positioning Black Label Brand as a formidable competitor in the market. In contrast, Kind Tree Cannabis maintained a steady 3rd place from May through July, while MPX - Melting Point Extracts improved its standing from 8th in April to 5th by July. The consistent rise in sales for Black Label Brand, particularly the substantial leap in July, underscores its growing dominance and suggests a successful strategy in capturing a larger share of the market, outpacing its competitors in both rank and sales growth.
Notable Products
In July 2025, Black Label Brand's top-performing product was the Rainbow Candyland BDT Distillate Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of 1328 units. Following closely were the Clemenberry Gelato BDT Distillate Cartridge (1g) and the Durban Runtz Distillate Cartridge (1g), ranked second and third respectively. The Grape Jelly BDT Distillate Cartridge (1g) and Golden Haze Distillate Cartridge (1g) rounded out the top five. Notably, these products were not ranked in the previous months, indicating a significant surge in popularity. This shift suggests a growing consumer preference for these specific vapor pen products from Black Label Brand in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
