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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Black Label Brand is stocked at 19 licensed dispensaries across Florida, with the deepest coverage in Bonita Springs, Brandon, Cape Coral, Clearwater, and Daytona Beach. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Black Label Brand concentrated 69.79% of July 2026 sales in Vapor Pens, up 20.64% month over month and 4.62% year over year, while Concentrates fell to 30.21% share with a 4.49% month-over-month decline and a 66.72% year-over-year drop. Despite brand-level sales down 36.50% year over year and an average price slip of 1.43%, Vapor Pens’ average price of $35.31 held above Concentrates at $30.47, aligning with a July 2026 category reweighting toward higher-priced units. The pattern implies the brand is pivoting into a single-category anchor where momentum offsets broader contraction, concentrating demand in one lane rather than balancing across two.
Within Vapor Pens, a July 2026 rank of 28 in New Jersey frames the 20.64% monthly growth as share-defensive rather than expansionary, given brand sales are still down 36.50% year over year. The mix shift toward 69.79% Vapor Pens and away from a 66.72% year-over-year decline in Concentrates suggests that sustaining positioning will depend on maintaining price-to-volume efficiency where average price only fell 1.43% while unit mix migrated to a category with a higher $35.31 ticket. The implication is a deliberate focus on depth in a mid-pack rank position, trading category breadth for a clearer, price-supported identity in Vapor Pens.
Competitive Landscape
Black Label Brand sits at rank #28 in New Jersey Vapor Pens in July 2026, improving 6 positions from #34 year over year, but slipping 1 spot from #27 three months ago while remaining 4 ranks below its peak at #24 in January 2026; meanwhile, Select held #1 with a -8.9% year-over-year sales change and RYTHM advanced from #8 to #5 alongside a 43.9% year-over-year sales increase, indicating Black Label Brand’s upward annual rank shift is at risk of being outpaced by faster-moving leaders and challengers unless quarterly momentum turns from a -3.7% rank delta into sustained gains.
Notable Products
Blueberry Cheesecake Distillate Cartridge (1g) posted the steepest decline at -31.9% month over month while sliding to rank 4, and Garlic Gorilla BDT Distillate Cartridge (1g) fell -17.4% at rank 3, signaling concentrated pressure among legacy cartridges. Clementine Coma BDT Distillate Cartridge (1g) was a rare mover up at +17.6% into rank 5, yet nine of the top ten are Vapor Pens and two of the top five carry double-digit declines, pointing to a demand pivot within the same category mix. Sunday Brunch BDT Distillate Cartridge (1g) held rank 1 without a reported month-over-month change, and Forbidden Dreams Liquid Diamonds Disposable (1g) sat at rank 2 as disposables at ranks 2, 6, 7, 9, and 10 suggest share tilt toward formats perceived as convenient. Taken together, July 2026 indicates Black Label Brand’s commercial direction is migrating from 1g cartridges toward disposables within Vapor Pens, prioritizing format variety over incremental flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
