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Jan-2026
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Overview
Market Insights Snapshot
Black Label Brand has shown a varied performance across different states and categories, with notable movements in the rankings. In Massachusetts, their presence in the Vapor Pens category has been less prominent, with rankings slipping from 77th in October 2025 to not being in the top 30 by January 2026. This could indicate a challenging market environment or increased competition in Massachusetts. On the other hand, in Maryland, Black Label Brand has demonstrated a positive trajectory in the same category, improving from 46th in October 2025 to 40th by January 2026, suggesting a stronger foothold in this state.
In New Jersey, Black Label Brand's performance in the Concentrates category has been largely stable, maintaining a top 3 position except for a dip to 7th in December 2025. This consistency highlights their strong market presence and consumer preference in this category. Additionally, their Vapor Pens category in New Jersey has shown significant improvement, climbing from 47th in October 2025 to 24th by January 2026, indicating a successful strategy or product reception in this state. These movements across different states and categories suggest a dynamic market strategy by Black Label Brand, with varying degrees of success in different regions.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Black Label Brand has demonstrated a notable upward trajectory in its market position. Starting from a rank of 47 in October 2025, the brand climbed to 24 by January 2026, showcasing a consistent improvement in its market presence. This positive trend is reflected in its sales, which surged significantly from October to January. In comparison, Drool experienced fluctuating ranks, ultimately surpassing Black Label Brand in January 2026, despite a dip in sales in November. Meanwhile, (the) Essence maintained a relatively stable rank, slightly ahead of Black Label Brand in earlier months but eventually falling behind in January. Effin' Edibles showed a similar upward trend, though it started from outside the top 20 in October. JoyStick consistently held a strong position, indicating robust sales performance, yet Black Label Brand's rapid ascent suggests a growing consumer preference and potential to challenge these established competitors in the near future.
Notable Products
In January 2026, the top-performing product from Black Label Brand was the Firecracker BDT Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 651 units. Following closely, the White Widow Sugar (1g) in the Concentrates category secured the second position. Unicorn Runtz Distillate Cartridge (1g) and Jelly Man BDT Distillate Cartridge (1g), both from the Vapor Pens category, took the third and fourth spots, respectively. Gorilla Glue 4 Cured Resin Badder (1g), another Concentrates product, rounded out the top five. Compared to previous months, all these products marked their debut in the top ranks, indicating a significant shift in consumer preferences or marketing strategies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
