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Jun-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and product categories. In Arizona, the brand has struggled to maintain a steady position in the concentrates category, with rankings fluctuating between 38th and 46th over the past few months. This inconsistency might indicate challenges in market penetration or competition. On the other hand, in the state of Massachusetts, the brand has seen a positive trend in the concentrates category, climbing from 51st to 27th place from April to June 2024. Such upward movement suggests a growing acceptance and possibly improved product offerings in this market.
In Maryland, MPX - Melting Point Extracts has maintained a relatively strong presence in the concentrates category, consistently ranking within the top 15. However, their performance in the vapor pens category has been less impressive, with rankings dropping from 35th to 43rd over the same period. This contrast in performance across categories could indicate a need for strategic adjustments in their vapor pen offerings. In Nevada, the brand's presence in the concentrates category was notable until May 2024, after which it fell out of the top 30. This decline could be a sign of increasing competition or market dynamics that require closer attention.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has shown a notable performance, experiencing fluctuations in rank and sales over the past few months. In March 2024, MPX ranked 14th, climbing to 10th in April, then slightly dropping to 11th in May, and stabilizing at 12th in June. This indicates a competitive but steady presence in the market. Comparatively, Kind Tree Cannabis showed a more volatile trajectory, starting outside the top 20 in March, then ranking 20th in April, 19th in May, and improving to 14th in June. Doctor Solomon's experienced a decline, moving from 11th in March to 14th in April, 18th in May, and recovering to 13th in June. Meanwhile, CULTA maintained a more consistent performance, hovering around the 9th to 11th positions, and District Cannabis saw a significant drop from 3rd in March to 11th in June. These dynamics suggest that while MPX - Melting Point Extracts faces strong competition, its ability to maintain a relatively stable rank amidst fluctuating competitors highlights its resilience and potential for growth in the Maryland concentrates market.
Notable Products
In June 2024, the top-performing product for MPX - Melting Point Extracts was Peyote Cookies Cured Resin Shatter (1g) in the Concentrates category, with sales reaching 534 units. Fat Banana Shatter (1g) secured the second position, followed by Sour Tahoe Cured Resin Shatter (1g) in third place. Sour Tahoe Shatter (1g) and Orange Drizzle Cured Resin Shatter (1g) rounded out the top five. Notably, Peyote Cookies Cured Resin Shatter (1g) improved from its fifth position in March 2024 to the top spot in June. The other products listed did not have prior rankings, indicating a strong debut performance in June.
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