Market Insights Snapshot
MPX - Melting Point Extracts has seen mixed performance in various states and across categories. In the concentrates category, the brand has maintained a steady presence in the top 20 in Arizona and Maryland, although there was a notable drop from the top 20 in Arizona in October 2023. The brand's performance in the pre-roll category in Arizona was not as impressive, as it did not make it into the top 20 in any of the months observed. In Nevada, the brand's ranking in the concentrates category dropped consistently over the observed period, moving out of the top 20 by October 2023.
MPX - Melting Point Extracts has shown some promising growth in the vapor pens category in Maryland, moving up from the 32nd position in July 2023 to 19th by October 2023. This positive trend was not mirrored in Nevada, where the brand's ranking fluctuated but remained outside the top 20. In the flower category, the brand had a ranking of 93 in Nevada in July 2023, but no subsequent rankings were available, indicating that it did not make it into the top 20 in the following months. This could suggest a need for the brand to focus more on this category in this market.
In the Vapor Pens category within the Maryland market, MPX - Melting Point Extracts has shown significant improvement in its ranking from July to October 2023, moving from outside the top 20 to 19th place. This upward trend indicates a positive growth in sales. However, competition remains fierce. Verano fluctuated in rank but remained within the top 20, while 1937 maintained a steady presence in the higher ranks. Bulldog saw a significant jump in rank in August but then declined slightly, indicating a potential volatility in sales. Kings & Queens also demonstrated a strong performance, moving up in rank before dropping slightly in October. Despite the competitive landscape, MPX - Melting Point Extracts' upward trajectory suggests a promising future within the Vapor Pens category in Maryland.
In October 2023, the top-performing product from MPX - Melting Point Extracts was 'GMO Shatter (1g)' from the Concentrates category with sales reaching 430 units. Following closely was 'Chemberry Shatter (1g)', also from the Concentrates category, which climbed from 5th place in September to 2nd place in October with 320 units sold. The third position was held by 'Chasca Shatter (1g)' with sales of 307 units. The Vapor Pens category also showed strong performance with 'Black Label - Banana Split Live Resin Cartridge (0.5g)' and 'Black Label - Banana Candy Live Resin Cartridge (0.5g)' securing the 4th and 5th positions respectively. This demonstrates a significant shift in customer preference towards Concentrates and Vapor Pens products within the month.