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Aug-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and categories over the past few months. In Arizona, their presence in the Concentrates category saw some fluctuations, with rankings moving from 33rd in May 2024 to 38th in August 2024. This indicates a somewhat volatile position, although they did manage to break into the top 30 in July. In the Pre-Roll category, MPX did not make it into the top 30 after May, which could be seen as a negative indicator. However, they entered the Vapor Pens category in July, securing the 58th spot, which could suggest a new area of focus for the brand.
In Massachusetts, MPX's performance in the Concentrates category appears to be on a downward trend, with their ranking slipping from 35th in May to 46th in August. This decline could be concerning for the brand in this market. Conversely, in Maryland, MPX has shown strong performance in the Concentrates category, consistently staying within the top 15 and even improving to 9th place in August. Their Vapor Pens category in Maryland also saw a notable rise from 45th in June to 36th in both July and August, indicating a positive trend. In Nevada, MPX only appeared in the Concentrates category in May, ranked 35th, and has not been in the top 30 since, which could be a point of concern for their market presence there.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has shown a notable upward trajectory in terms of rank and sales over the past few months. Starting at rank 12 in May 2024, MPX improved to rank 9 by August 2024, indicating a positive trend. This rise can be contrasted with Organic Remedies, which experienced a decline from rank 5 in May to rank 10 in August. Similarly, Alchemist fluctuated and ended at rank 13 in August, showing less stability compared to MPX. Despite Doctor Solomon's maintaining a strong presence, moving from rank 18 in May to rank 7 in both July and August, MPX's consistent improvement in rank and sales volume highlights its growing market presence. Additionally, CULTA also showed a positive trend but remained slightly ahead of MPX, moving from rank 10 in May to rank 8 in August. These shifts underscore MPX's competitive edge and potential for continued growth in the Maryland concentrates category.
Notable Products
For August 2024, the top-performing product from MPX - Melting Point Extracts is the THCA Live Isolate (1g) in the Concentrates category, maintaining its rank at number 1 from July. The Black Label - Berries n Cream Distillate Cartridge (0.5g) in the Vapor Pens category secured the second spot with notable sales of 571 units. The Orange Drizzle Cured Resin Shatter (1g) in the Concentrates category climbed to the third position, up from fifth in July. The Hitchhiker x Banana Whip Diamond Infused Pre-Roll (1g) in the Pre-Roll category dropped to fourth place from its previous second position. Lastly, the Black Label - GMO BDT Distillate Cartridge (0.5g) in the Vapor Pens category entered the top five, ranking fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
