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Dec-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has demonstrated varied performance across different states and categories, indicating a dynamic market presence. In Arizona, the brand has seen notable fluctuations in the Concentrates category, where it moved from a rank of 40 in September to 32 in October, then experienced a decline in the following months. This suggests potential volatility or competitive pressures in the Arizona concentrates market. Conversely, in Massachusetts, MPX showed resilience, especially in December where it climbed to the 29th position from 40 in November, marking a positive trend in the Concentrates category. However, the absence of MPX in the top 30 brands for Vapor Pens in Arizona indicates challenges in gaining traction within that segment.
In Maryland, MPX maintained a strong presence in the Concentrates category, although a downward trend was observed from a rank of 5 in September to 15 in December. This decline could be indicative of increasing competition or shifting consumer preferences. Meanwhile, in the Vapor Pens category, MPX's ranking fluctuated, starting at 35 in September, peaking at 29 in November, and then dropping out of the top 30 by December, which could signal a need for strategic adjustments. In Nevada, the brand experienced a significant improvement in the Concentrates category, moving from 33 in October to 13 in November, before settling at 16 in December, highlighting a potential growth opportunity or effective market strategy.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has experienced a notable decline in rank from September to December 2024, dropping from 5th to 15th position. This downward trend in rank is mirrored by a significant decrease in sales over the same period. In contrast, Kind Tree Cannabis has shown a steady improvement, moving from 13th to 14th place, but with increasing sales figures, indicating a strengthening market presence. Meanwhile, CULTA has risen from 16th to 13th, showcasing a positive trajectory in both rank and sales. Avexia and Equity Extracts have also shown improvements in rank, with Avexia moving from outside the top 20 to 18th place by December, and Equity Extracts climbing from 25th to 16th. These shifts suggest a competitive landscape where MPX - Melting Point Extracts faces increasing pressure from rising brands, necessitating strategic adjustments to regain its earlier market standing.
Notable Products
In December 2024, Tangie Mintz Live Resin Batter (1g) emerged as the top-performing product for MPX - Melting Point Extracts, leading the sales with 804 units sold. White Truffle Cured Resin Shatter (1g) followed closely in second place, while Grape Gas Cured Resin Shatter (1g) secured the third position. Ice Cream Berries Shatter (1g) was ranked fourth, showing strong performance in the concentrates category. Notably, THCA Live Isolate (1g) maintained a consistent presence, ranking fifth in December, similar to its position in September, although it experienced a dip in ranking in October and was unranked in November. Overall, the top products for December showed a stable performance with slight fluctuations in rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
