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Aug-2025
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and product categories. In Arizona, the brand experienced fluctuations in its Concentrates category, starting at rank 30 in May, improving to 27 in June, but dropping out of the top 30 by July and August. This indicates some volatility in their market presence in Arizona. Meanwhile, in the Vapor Pens category, MPX maintained a relatively stable position, although it did not break into the top 50 in the latter months. In Massachusetts, MPX's performance in the Concentrates category remained consistent, with a significant improvement in August, moving up to rank 36 from 55 in July, showcasing a positive trajectory.
In Maryland, MPX has shown a downward trend in the Concentrates category, slipping from a strong position at rank 4 in May to rank 13 by August. Despite this decline, MPX remains a significant player in the Maryland market. However, their performance in the Vapor Pens category in Maryland has been less impressive, as they fell out of the top 50 by August. In New Jersey, MPX has maintained a strong presence in the Concentrates category, consistently ranking in the top 10, and even achieving rank 5 in both July and August. Meanwhile, their Pre-Roll category performance showed growth, moving from rank 56 in May to rank 45 by August, indicating a strengthening position in that segment.
Competitive Landscape
In the highly competitive New Jersey concentrates market, MPX - Melting Point Extracts has shown resilience and growth, maintaining a strong presence with a rank of 5th in both July and August 2025, despite a slight dip to 7th in June. This consistent performance is notable given the dynamic shifts among competitors. For instance, Locals Only Concentrates surged from being unranked in May and June to 6th in July and further to 4th in August, indicating a rapid gain in market traction. Meanwhile, Pyramid Pens experienced fluctuations, peaking at 6th in June but falling to 9th by August. Kind Tree Cannabis consistently held the 3rd position, though its sales showed a downward trend from May to August. Superflux faced a significant drop from 3rd in May to 10th in July, before recovering to 8th in August. These shifts highlight the competitive pressures in the market, yet MPX - Melting Point Extracts' ability to maintain and improve its ranking underscores its robust market presence and potential for continued growth.
Notable Products
In August 2025, the top-performing product for MPX - Melting Point Extracts was Rainbow Belts Infused Pre-Roll (1g), which climbed to the number one spot from its previous rank of two in July. Funky Guava Shatter (1g) made a strong entry into the rankings, securing the second position with notable sales of 942 units. Tokyo Sunset Infused Pre-Roll (1g) debuted at the third position, while OC Tang Infused Pre-Roll (1g) maintained its fourth place from the previous month. Motorbreath Rosin Disposable (0.5g) rounded out the top five, marking its first appearance in the rankings. This month's rankings highlight a strong preference for pre-rolls among consumers, with three out of the top five products falling under this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
