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Dec-2024
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown varied performance across different states and categories, with significant movements in rankings that highlight both challenges and opportunities. In California, the brand's presence in the Concentrates category has seen a positive trend, moving from a rank of 51 in October 2024 to 41 by December 2024. This upward trajectory suggests a strengthening position in the market, despite not being in the top 30. However, their performance in the Vapor Pens category was less promising, as they failed to maintain a top 30 ranking after September 2024, indicating potential areas for improvement or shifts in consumer preferences.
In Nevada, Locals Only Concentrates experienced notable success in the Concentrates category, achieving a rank of 12 in November 2024 before settling at 19 in December 2024. This improvement from not being ranked in September 2024 highlights a significant gain in market share or consumer interest. Conversely, in the Vapor Pens category, the brand consistently hovered around the lower rankings, peaking at 41 in November 2024, before falling out of the top 30 by December. This suggests a need for strategic adjustments to enhance their competitiveness in this category. Such fluctuations in rankings across categories and states underscore the dynamic nature of the cannabis market and the importance of targeted strategies for sustained growth.
Competitive Landscape
In the competitive landscape of the California concentrates market, Locals Only Concentrates has experienced a fluctuating rank over the last few months of 2024, indicating a dynamic market presence. While their rank improved slightly from 51st in October to 41st in December, they face stiff competition from brands like Friendly Farms, which, despite a drop in rank from 13th in October to 54th in December, still maintains higher sales figures. Clsics and Halfpipe Cannabis also pose significant competition, with Clsics consistently ranking in the top 35 and Halfpipe Cannabis showing a decline but still maintaining higher sales than Locals Only Concentrates. Meanwhile, Sluggers has seen a steady rise, surpassing Locals Only Concentrates in December. These trends suggest that while Locals Only Concentrates is gaining some ground, there is a need for strategic marketing and product differentiation to climb higher in the ranks and increase sales in this competitive market.
Notable Products
In December 2024, Diamond Bar Live Wet Diamonds (1g) emerged as the top-performing product for Locals Only Concentrates, holding the number one rank with sales reaching 875 units. Following closely was Orange Reserve Live Wet Badder (1g), which moved from first place in November to second place in December, with sales figures of 728 units. Barz Squared Live Wet Diamonds (1g) climbed from fifth place in November to secure the third rank, indicating a significant increase in popularity. Private One Live Wet Diamonds (1g) entered the rankings at fourth place in December, while Push Pop Bar Live Wet Diamonds (1g) dropped from second to fifth place. This shift in rankings highlights a dynamic change in consumer preferences towards Diamond Bar Live Wet Diamonds and Barz Squared Live Wet Diamonds during the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
