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Apr-2026
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Overview
Market Insights Snapshot
Locals Only Concentrates has demonstrated varied performance across different states and product categories in recent months. In New Jersey, the brand has shown a positive upward trajectory within the concentrates category, improving its rank from 7th in January to 5th by April 2026. This consistent climb in ranking is indicative of a strong market presence and increasing consumer preference. Conversely, in Nevada, the brand's performance in the concentrates category has seen a decline, dropping from 2nd place in January to 13th by April. This downward trend suggests potential challenges in maintaining market share or increased competition in the state.
In terms of category performance, Locals Only Concentrates appears to have a more challenging position in the vapor pens market in Nevada, where it did not rank in the top 30 until March 2026, entering at 59th. This suggests that while the brand is recognized in the concentrates category, it is still trying to establish itself in the vapor pens market. Interestingly, in California, the brand was not present in the top 30 ranks for concentrates in the first four months of 2026, indicating either a nascent presence or an opportunity for growth in this significant market. These insights highlight the brand's need to strategize differently across states to optimize its market position.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Locals Only Concentrates has shown a promising upward trend in rankings over the first four months of 2026. Starting at 7th place in January, they improved to 5th by April. This positive trajectory indicates a strengthening market presence, particularly as they surpassed Kind Tree Cannabis, which started outside the top 20 in January and only reached 7th by April. However, Locals Only Concentrates faces stiff competition from established brands like 710 Labs, which consistently ranked in the top 4 and even reached 2nd place in April, and Black Label Brand, maintaining a solid position within the top 5. Despite these challenges, Locals Only Concentrates' ability to climb the ranks suggests a growing consumer base and effective market strategies, positioning them well for continued growth in sales and market share.
Notable Products
In April 2026, Fig Bar Wet Badder (1g) emerged as the top-performing product for Locals Only Concentrates, securing the number one rank with notable sales of 937 units. Diamond Bar Wet Diamonds (1g) maintained its strong position, holding steady at rank 2, consistent with its rank from March. Lemon Cherry Gelato Diamonds (1g) climbed to rank 3, showing an improvement from its previous position in March. J1 Live Wet Diamonds (1g) dropped to the fourth position from its third rank in March. Orange Push Pop Live Wet Diamonds (1g) entered the top five for the first time, indicating a positive trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
