Market Insights Snapshot
In California, the performance of Locals Only Concentrates in the concentrates category has shown some fluctuations. The brand started at the 14th rank in August 2023, slightly moved to the 15th position in September 2023, improved to the 13th rank in October 2023, but then dropped to the 18th spot in November 2023. The sales figures also mirrored this trend, with an initial increase from August to October, followed by a slight decrease in November. This movement indicates a competitive market environment and the brand's struggle to maintain a consistent ranking in the top 20.
Meanwhile, in Nevada, Locals Only Concentrates made it to the top 20 in the concentrates category only in November 2023, ranking 13th. This is a significant achievement considering the brand was not in the top 20 in the preceding months. However, in the flower category, the brand's performance was less impressive, with rankings of 86th and 99th in August and September respectively. The brand also appeared in the Vapor Pens category in November, securing the 55th position. These rankings highlight the brand's diverse presence across different product categories, although there's room for improvement in the flower and vapor pens categories.
In the Concentrates category within California, Locals Only Concentrates has experienced a slight fluctuation in rank over the months of August to November 2023, moving from 14th to 18th place. This indicates a minor drop in its competitive position. Meanwhile, its competitors have shown varied performances. Creme De Canna has shown a significant improvement, moving from outside the top 20 in August to 20th place in November. Papa's Select has also improved, moving from 18th to 16th place. Hash and Flowers has remained relatively stable, with a slight drop from 11th to 17th place. Finally, UP! has made a significant leap from outside the top 20 in August to 19th place in November. This suggests that while Locals Only Concentrates has maintained a relatively stable position, it faces increasing competition from brands such as Creme De Canna and UP!.
In November 2023, the top-performing product from Locals Only Concentrates was 'Skunk's Reserve Live Wet Diamonds (1g)', which climbed from 5th place in October to secure the top spot. The product recorded impressive sales figures, with a total of 1218 units sold. Following closely in second place was 'Orange Push Pop Live Wet Diamonds (1g)', with 'Keylime Barz Live Wet Badder (1g)' rounding out the top three. Notably, 'Keylime Barz Live Wet Badder (1g)' dropped from 2nd place in October, indicating a shift in customer preference. The fourth and fifth places were occupied by 'Super Silver Safari Live Wet Diamonds (1g)' and 'Banana Garlic Live Wet Badder (1g)' respectively.