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Aug-2025
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown varying performance across different states and product categories. In California, the brand's presence in the concentrates category has seen a decline in rankings, moving from 55th place in June 2025 to 99th place by August 2025. This downward trend is coupled with a significant drop in sales, indicating potential challenges in maintaining market share. Meanwhile, in New Jersey, the brand has performed exceptionally well in the concentrates category, securing 6th and then 4th place in July and August, respectively. This strong performance suggests a robust demand and effective market strategy in New Jersey, contrasting with the decline observed in California.
In Nevada, Locals Only Concentrates has maintained a relatively stable position in the concentrates category, although a slight dip from 5th to 7th place was noted from June to August 2025. However, the brand's performance in the flower category in Nevada has been less consistent, with rankings fluctuating between 79th and 97th place over the same period. Interestingly, the brand has shown a strong upward trajectory in the vapor pens category, where it improved its rank from 39th in May to 32nd in July, before slightly dropping to 35th in August. This indicates a potential growth opportunity in the vapor pens segment, suggesting that the brand may benefit from focusing its efforts in this category to capitalize on the upward trend.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Locals Only Concentrates has shown a notable upward trajectory in recent months. After not being in the top 20 for May and June 2025, Locals Only Concentrates surged to 6th place in July and further improved to 4th place by August. This rise in rank suggests a significant increase in market presence and consumer preference. In comparison, MPX - Melting Point Extracts experienced a slight fluctuation, moving from 6th to 7th place in June before stabilizing at 5th place in July and August, indicating a steady but less dynamic performance. Meanwhile, Kind Tree Cannabis maintained a consistent presence in the top 3, although their sales showed a downward trend by August. Black Label Brand demonstrated a strong performance, peaking at 1st place in July, but dropping to 2nd in August. The fluctuating ranks of competitors like Superflux, which fell from 3rd in May to 8th in August, highlight the volatile nature of the market and underscore the impressive ascent of Locals Only Concentrates, positioning it as a formidable contender in the New Jersey concentrates category.
Notable Products
In August 2025, the top-performing product from Locals Only Concentrates was Fig Bar Live Wet Diamonds (1g), which secured the number one rank with sales of 1041 units. Following closely was Orange Push Pop Live Wet Diamonds (1g) at the second spot, while Orange Push Pop Badder (1g) maintained its position at third place from the previous month. J1 Live Wet Badder (1g) entered the rankings at fourth place, showcasing a strong performance. Fig Bar Wet Badder (1g) dropped from fourth place in July to fifth in August, indicating a slight decline in its market position. Overall, the rankings reveal a competitive landscape with some products maintaining their positions while others experienced shifts in their standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
