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Sep-2025
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Overview
Market Insights Snapshot
Locals Only Concentrates has demonstrated a varied performance across different states and product categories. In California, the brand's presence in the concentrates category has been inconsistent, with rankings dropping from 58th in June 2025 to 92nd in July, and failing to make the top 30 in subsequent months. This decline could suggest challenges in maintaining market share or increased competition within the state. In contrast, the brand has shown a strong and stable presence in New Jersey, consistently ranking 6th or better from July through September 2025, indicating a robust foothold in the concentrates market.
In Nevada, Locals Only Concentrates has maintained a solid position in the concentrates category, with rankings fluctuating between 5th and 7th place over the four-month period. This consistent performance suggests a strong consumer base and effective market strategies in the state. However, the brand's presence in other categories such as Flower and Vapor Pens in Nevada shows more volatility. For instance, their Flower category ranking dropped out of the top 30 in July and September, and Vapor Pens saw a gradual decline from 32nd in July to 38th in September. This mixed performance across categories highlights potential areas for growth and improvement within the state.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Locals Only Concentrates has shown a notable upward trajectory in its market position. After not ranking in the top 20 in June 2025, the brand surged to 6th place in July and further climbed to 3rd place by August and September. This ascent highlights a significant improvement in market presence and consumer preference. In contrast, MPX - Melting Point Extracts maintained a steady presence, fluctuating slightly but consistently staying within the top 10, while Black Label Brand held a dominant position, consistently ranking 1st or 2nd. Meanwhile, Superflux experienced more volatility, dropping to 10th in July before recovering to 5th by September. The rise of Locals Only Concentrates suggests a growing consumer base and effective market strategies, positioning it as a strong contender against established brands in the New Jersey concentrates market.
Notable Products
In September 2025, the top-performing product from Locals Only Concentrates was J1 Live Wet Badder (1g), which rose to the number one position with sales of 736 units. Fig Bar Live Wet Diamonds (1g) followed closely, dropping to the second position from its previous top rank in August. Diamond Bar Live Wet Badder (1g) secured the third spot, marking its debut in the rankings. Orange Push Pop Badder (1g) slipped to fourth place, continuing its decline from third in August and July. J1 Live Wet Diamonds (1g) rounded out the top five, dropping from its previous first place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
