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May-2024
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown varied performance across different states and product categories over recent months. In California, the brand has consistently stayed within the top 30 in the Concentrates category, peaking at 20th place in March 2024, but has seen a decline to 30th by May 2024. This indicates some volatility in their market position within the state. Conversely, in Nevada, their performance in the Concentrates category has been stronger, reaching as high as 7th place in March 2024 before dropping to 20th in May 2024. This suggests a more competitive but potentially lucrative market presence in Nevada.
In the Vapor Pens category in Nevada, Locals Only Concentrates has struggled to break into the top 30, with rankings hovering around the low 30s and even falling to 35th in May 2024. This indicates a challenging market for the brand in this specific category. The sales figures reflect these trends, with a noticeable drop in sales from March to May 2024 in both categories and states. For instance, in Nevada's Concentrates category, sales plummeted from $73,683 in April to $25,692 in May 2024, highlighting potential issues in sustaining market share. These fluctuations suggest that while Locals Only Concentrates has some strong points, there are areas where they need to improve to maintain a steady upward trajectory.
Competitive Landscape
In the competitive landscape of the California concentrates market, Locals Only Concentrates has experienced notable fluctuations in its rank and sales over the past few months. While the brand saw a peak rank of 20 in March 2024, it dropped to 30 by May 2024, indicating a competitive and volatile market. Comparatively, Buddies showed a more consistent upward trend, improving from 46 in March to 28 in May 2024, which could suggest a growing preference among consumers. Similarly, Emerald Bay Extracts maintained a relatively stable position, oscillating between ranks 29 and 34, while Clsics remained outside the top 20 throughout the period. Interestingly, Pistil Whip demonstrated strong performance, achieving a top 20 rank in April before dropping to 29 in May. These dynamics suggest that while Locals Only Concentrates has a strong presence, it faces stiff competition from brands that are either gaining traction or maintaining steady performance, impacting its rank and sales trajectory.
Notable Products
In May-2024, the top-performing product for Locals Only Concentrates was Barz Squared Live Sauce (1g), which ranked first with notable sales of 672 units. Crescendo Live Wet Diamonds (1g) maintained its second position from April-2024, though its sales decreased to 602 units. Fig Bar Live Wet Diamonds (1g) entered the rankings at third place, while Frosted Gelato #41 Live Wet Diamonds (1g) secured the fourth spot. Blockberry Bubba Liquid Diamonds Cartridge (0.9g) rounded out the top five. These rankings indicate a strong preference for concentrates, with some shifts in product positions compared to previous months.
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