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Dec-2025
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Overview
Market Insights Snapshot
In New Jersey, Locals Only Concentrates demonstrated strong performance in the concentrates category. Their ranking saw a notable improvement from 5th place in November 2025 to 2nd place by December 2025, indicating a significant upward trend. This positive momentum is reflected in their sales, which increased substantially during the same period. Such a rise in rank suggests that the brand is gaining traction and popularity within the state, possibly due to strategic marketing efforts or product quality improvements.
Conversely, in Nevada, Locals Only Concentrates experienced fluctuations across different categories. In the concentrates category, the brand's rank fell from 6th in November to 11th in December, indicating a potential challenge in maintaining market share. Additionally, in the vapor pens category, Locals Only Concentrates did not rank within the top 30 by December 2025, which could be seen as a setback. This decline might suggest increased competition or shifting consumer preferences in the state. Understanding the dynamics in Nevada could be crucial for the brand to strategize effectively and regain its standing.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Locals Only Concentrates has demonstrated significant resilience and growth potential, particularly in the latter months of 2025. Despite a temporary dip in November, where it fell to 5th place, Locals Only Concentrates rebounded strongly to secure the 2nd rank by December. This recovery is noteworthy, especially considering the consistent performance of MPX - Melting Point Extracts, which maintained a steady 4th position from October to December. Meanwhile, Bullet Train Extracts surged from 12th in October to 3rd in December, indicating a rapidly increasing market presence. The sales trajectory of Locals Only Concentrates, culminating in a substantial increase by December, highlights its competitive edge and ability to capture market share effectively, positioning it as a formidable contender in the concentrates category in New Jersey.
Notable Products
In December 2025, Orange Push Pop Badder (1g) emerged as the top-performing product for Locals Only Concentrates, achieving the number one rank with sales of 1100 units. J1 Live Wet Diamonds (1g) followed closely in second place, showing a significant climb from its previous fourth position in November. Diamond Bar Wet Diamonds (1g) held the third spot, dropping from its top position in November. J1 Live Wet Badder (1g) experienced a decline, moving from third to fourth place. Fig Bar Wet Badder (1g) maintained a steady presence in the top five, ranking fifth for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
