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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Locals Only Concentrates concentrated almost entirely in Concentrates at 98.71% share while Vapor Pens fell to 1.29%, marking a bifurcated mix where Concentrates grew 37.06% year over year but declined 9.69% month over month. Vapor Pens contracted both ways with a 91.09% year-over-year drop and a 56.96% month-over-month slide, even as the brand’s overall sales were up 2.35% year over year and average price rose 50.55% to $30.95. With a rank of 6 in Concentrates in New Jersey and a 24-month sales change of -19.31%, the pattern implies reliance on a single category where price-led year-over-year gains are offset by near-term volume or velocity pressure and a retreat from Vapor Pens.
May 2026 mix shifts suggest the brand’s positioning is anchored to Concentrates, where double-digit year-over-year growth of 37.06% contrasts with a single-month pullback of 9.69%, indicating sensitivity to recent pricing and assortment moves while maintaining rank 6 in New Jersey. The Vapor Pens’ 91.09% year-over-year decline alongside a 56.96% month-over-month drop compresses optionality and increases exposure to category-specific swings; coupled with a 50.55% average price increase and a -19.31% 24-month sales change, the implication is a premium-leaning Concentrates strategy that trades broader reach for depth, requiring mix discipline to stabilize month-to-month volatility.
Competitive Landscape
Locals Only Concentrates sits at rank #6 in NJ Concentrates in May 2026 after improving 2 positions from #8 in February 2026, with a recent peak of #5 in April 2026 indicating short-term upward mobility; meanwhile, RYTHM holds #1 despite a -3.9% year-over-year sales change, and Pyramid Pens surged to #4 from #10 YoY alongside a 92.1% sales increase, tightening the gap above. This pattern—one-rank pullback from April 2026’s peak to May 2026 paired with a two-rank gain over three months—implies Locals Only Concentrates is advancing but must convert momentum quickly before faster climbers entrench the upper tier.
Notable Products
Fig Bar Wet Badder (1g) posted the steepest decline in May 2026 at -58.1% month over month while falling to rank 7, contrasting with J1 Live Wet Diamonds (1g) surging +58.6% to rank 1. Diamond Bar Wet Diamonds (1g) dropped -15.4% to rank 2 as Orange Push Pop Live Wet Diamonds (1g) advanced +47.9% to rank 3. This mix implies share is consolidating into the Live Wet Diamonds line at the very top while legacy badder SKUs shed velocity, indicating a pivot toward fresher formats even as price-sensitive segments, evidenced by one SKU still doing $12,183, remain secondary anchors.
Five of the top ten are Live Wet Diamonds, and Garlic Cocktail Cured Resin Diamonds (1g) added +73.5% to reach rank 5 while Lemon Cherry Gelato Live Wet Diamonds (1g) rose +33.2% at rank 6. Fig Bar Live Wet Diamonds (1g) was effectively flat at -0.7% in rank 8, and Orange Push Pop Badder (1g) slid -14.3% at rank 10. The pattern suggests assortment breadth in Live Wet Diamonds is converting into rank density, pointing to deeper commitment to live-extract SKUs and reduced emphasis on traditional badder.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
