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Oct-2025
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Overview
Market Insights Snapshot
Locals Only Concentrates has demonstrated varied performance across different states and product categories. In New Jersey, the brand has maintained a strong presence in the concentrates category, consistently holding the third position from August to October 2025. This stability suggests a solid market acceptance and possibly a loyal customer base. Conversely, in California, the brand was not ranked in the top 30 for the concentrates category as of July 2025, indicating a challenging market position or stronger competition. Meanwhile, in Nevada, Locals Only Concentrates experienced a drop in their concentrates ranking from 5th in September to 9th in October 2025, pointing to potential market dynamics or competitive pressures affecting their performance.
In Nevada, the brand also participates in the flower and vapor pens categories. For flower, the brand was not ranked in the top 30 in September and October, suggesting limited market penetration or focus in this category. However, for vapor pens, Locals Only Concentrates maintained a consistent presence in the rankings, with a slight fluctuation as they moved from 36th to 38th between July and October 2025. This indicates a stable, albeit modest, performance in the vapor pens market segment. Overall, the data highlights the brand's stronghold in New Jersey's concentrates market while revealing opportunities for growth and challenges in other states and categories.
Competitive Landscape
In the competitive landscape of concentrates in New Jersey, Locals Only Concentrates has shown impressive consistency and growth, maintaining a strong position at rank 3 from August to October 2025. This stability is particularly notable given the fluctuating performance of other brands. For instance, MPX - Melting Point Extracts experienced a dip to rank 6 in September before recovering to rank 5 in October, while Superflux demonstrated a significant upward trajectory, moving from rank 10 in July to rank 4 by October. Despite these shifts, Locals Only Concentrates has maintained its rank, suggesting a robust market presence and customer loyalty. In terms of sales, Locals Only Concentrates has shown a positive trend, with October sales surpassing those in July, indicating effective strategies in capturing market share amidst competitive pressures. Meanwhile, Black Label Brand consistently held the second position, highlighting a competitive benchmark for Locals Only Concentrates to aspire to. Overall, the brand's steady rank and sales growth position it as a formidable player in the New Jersey concentrates market.
Notable Products
In October 2025, the top-performing product from Locals Only Concentrates was Orange Push Pop Live Wet Diamonds (1g), which secured the number one rank, rising from its previous fifth position in September. Orange Push Pop Badder (1g) followed closely, maintaining a consistent presence in the top three across the months and achieving the second rank with sales of 617 units. Dark Rainbow Wet Diamonds (1g) debuted strongly in the rankings, capturing the third position. Mochiscotti Wet Diamonds (1g) also made its first appearance, ranking fourth. Diamond Bar Wet Diamonds (1g) re-entered the rankings at fifth place after not being listed in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
