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Nov-2025
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Overview
Market Insights Snapshot
Locals Only Concentrates has shown a consistent presence in the New Jersey concentrates market, maintaining a steady third-place ranking from August through October 2025, before experiencing a slight dip to fifth place in November. This indicates a strong foothold in the concentrates category, although the drop in ranking could be a signal of increasing competition. The brand's sales in New Jersey have remained robust, with a slight increase from October to November, suggesting a resilient consumer base despite the ranking shift.
In Nevada, Locals Only Concentrates has experienced more variability across different categories. While their concentrates category ranking fluctuated from sixth to ninth place between August and October, they managed to regain the sixth position in November, indicating a potential recovery or strategic adjustment. However, the brand's performance in the vapor pens category has been less stable, dropping from 37th place in August to 52nd in November. Notably, Locals Only Concentrates did not make it into the top 30 in the flower category in Nevada, highlighting a potential area for growth or reevaluation.
Competitive Landscape
In the competitive landscape of New Jersey's concentrates market, Locals Only Concentrates has experienced a notable shift in its ranking and sales performance. From August to November 2025, the brand consistently held the third position until November when it dropped to fifth place. This decline in rank coincides with a slight decrease in sales from October to November, despite maintaining relatively stable sales figures over the months. Meanwhile, Black Label Brand consistently outperformed Locals Only Concentrates, holding the second position throughout this period. MPX - Melting Point Extracts also showed a strong performance, climbing from sixth to fourth place by November, potentially contributing to Locals Only Concentrates' drop in rank. Additionally, Bullet Train Extracts made a significant leap from twelfth to sixth place, indicating a growing competitive pressure. These dynamics highlight the intensifying competition in the New Jersey concentrates market, suggesting that Locals Only Concentrates may need to innovate or adjust its strategies to regain its previous standing.
Notable Products
In November 2025, the top-performing product from Locals Only Concentrates was Diamond Bar Wet Diamonds (1g), which surged to the first rank from fifth in October with notable sales of 921 units. Full Court Swish Cured Resin Diamonds (1g) made a significant impact by debuting at the second rank with 713 units sold. Orange Push Pop Badder (1g) maintained a strong presence, ranking third, though it slipped from its second position in October with 659 units sold. Fig Bar Wet Badder (1g) entered the rankings at fourth, while Shock Therapy Wet Diamonds (1g) completed the top five. These shifts indicate a dynamic change in consumer preferences, with new entries and shifts in product popularity among concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
