.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Locals Only Concentrates has experienced varied performance across different states and product categories, showcasing a dynamic presence in the cannabis market. In California, the brand has faced challenges in maintaining a top position in the concentrates category, dropping from 49th in April 2025 to 87th by July 2025, which indicates a significant decline in market presence. Conversely, in New Jersey, the brand made a strong entry into the concentrates market, securing the 6th position in July 2025, suggesting a robust demand and acceptance in this state. Meanwhile, in Nevada, Locals Only Concentrates maintained a stable position in the concentrates category, consistently ranking around the 5th and 6th positions, highlighting a strong and steady market foothold.
When examining category performance, Locals Only Concentrates showed a mixed trajectory. In Nevada's flower category, the brand did not appear in the top 30 by July 2025, indicating a struggle to capture significant market share in this segment. However, in the vapor pens category, the brand demonstrated resilience and improvement, moving from 39th in May 2025 to 32nd by July 2025, suggesting a growing appeal among consumers in this product line. These movements underscore the brand's varied success and challenges across different product categories and state markets, reflecting both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of concentrates in New Jersey, Locals Only Concentrates has experienced a notable shift in its market position. After not ranking in the top 20 from April to June 2025, the brand made a significant leap to 6th place by July 2025. This rise can be attributed to strategic market maneuvers and possibly an increase in consumer demand or effective marketing campaigns. In contrast, MPX - Melting Point Extracts has shown consistent performance, improving its rank from 8th in April to 5th by July, indicating strong brand loyalty and steady sales growth. Meanwhile, Pyramid Pens displayed volatility, peaking at 4th in June but dropping to 8th in July, suggesting fluctuations in consumer preference or supply issues. Kind Tree Cannabis maintained a stable position at 3rd, reflecting consistent consumer trust and market presence. Lastly, Bless Your Cottons showed a remarkable improvement, moving from 17th in April to 7th in July, which may indicate successful promotional efforts or product innovations. These dynamics highlight the competitive pressure and opportunities for Locals Only Concentrates to further solidify its market presence.
Notable Products
In July 2025, the top-performing product from Locals Only Concentrates was Diamond Bar Wet Diamonds (1g), securing the number one rank with notable sales of 1126 units. Following closely, J1 Live Wet Diamonds (1g) held the second position, while Orange Push Pop Badder (1g) achieved the third rank. Fig Bar Wet Badder (1g) and Brunch Punch Wet Diamonds (1g) rounded out the top five, occupying the fourth and fifth positions respectively. This marks a consistent debut for these products, as there are no previous monthly rankings available for comparison. The strong sales figures for these products indicate a successful introduction to the market in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
