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Apr-2025
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Overview
Market Insights Snapshot
In the highly competitive cannabis market of California, Blem's performance in the Flower category is notable. Starting the year in January 2025 ranked 6th, Blem experienced a slight dip to 7th in February, only to regain and surpass its initial position by reaching 4th place in April. This upward trajectory is underscored by a significant increase in sales from $2,093,625 in February to $2,864,834 in April, indicating a robust demand for Blem's Flower products. Such movements suggest that Blem is effectively capturing market share in California's Flower segment, a positive indicator of brand strength and consumer preference.
Conversely, in the Pre-Roll category, Blem's performance in California reveals a more challenging scenario. The brand hovered around the 38th position for the first two months of 2025, slipped slightly in March to 41st, and then improved to 37th in April. Although this indicates some positive movement, Blem's inability to break into the top 30 highlights potential areas for growth or reevaluation of strategy in this category. Despite these challenges, there was a noticeable increase in Pre-Roll sales from $219,070 in March to $260,915 in April, suggesting that while Blem may not be a top contender in this category, there is a growing interest that could be capitalized on for future gains.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has shown a notable upward trajectory in recent months. Starting the year in January 2025 at rank 6, Blem experienced a dip to rank 7 in February, but quickly rebounded to rank 4 by April. This improvement in rank is significant, especially when compared to competitors like STIIIZY, which, despite maintaining a strong presence, saw a slight decline from rank 2 to rank 3 over the same period. Meanwhile, Claybourne Co. has been a formidable competitor, climbing from rank 4 to rank 2, indicating a strong sales performance. Blem's sales growth from February to April suggests a positive trend, positioning it favorably against brands like CAM and Gramlin, which have maintained more stable, but less dynamic, rankings. This competitive analysis highlights Blem's resilience and potential for continued growth in a competitive market.
Notable Products
In April 2025, Unruly OG (3.5g) maintained its position as the top-selling product for Blem, with sales reaching 13,654 units. Tangie Ting (3.5g) consistently held the second rank throughout the first four months of the year. Unruly OG (10g) also showed stability, retaining its third-place ranking from January to April. The Unrully OG Pre-Roll (0.75g) slightly improved its position from fifth in January to fourth in February and remained there through April. A new entry, Gwava (3.5g), debuted in April, securing the fifth rank, indicating a potential new favorite among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
