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Aug-2024
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Overview
Market Insights Snapshot
Blem has shown notable performance in the California market, particularly in the Flower category. Over the summer months, Blem's ranking fluctuated but remained strong, starting at 2nd place in May, dropping to 7th in June, and then climbing back to 4th in July and 2nd in August. This recovery indicates a resilient brand that can bounce back quickly. The sales figures also reflect this trend, with a significant increase from $2,287,592 in June to $4,392,824 in August, showcasing nearly doubled sales within two months.
In contrast, Blem's performance in the Pre-Roll category in California has been less impressive. The brand did not make it into the top 30 in May but gradually improved its ranking from 47th in June to 39th by August. Although this indicates some positive movement, the brand's position outside the top 30 in earlier months suggests room for improvement. This disparity between the Flower and Pre-Roll categories highlights Blem's stronger foothold in one segment while indicating potential growth opportunities in another.
Competitive Landscape
In the competitive landscape of the California Flower category, Blem has experienced notable fluctuations in rank and sales over the past few months, reflecting a dynamic market environment. Blem's rank shifted from 2nd in May 2024 to 7th in June 2024, before recovering to 4th in July 2024 and climbing back to 2nd in August 2024. This volatility contrasts with the consistent top position held by CannaBiotix (CBX), which maintained its 1st place rank throughout the same period. Meanwhile, Alien Labs and Oakfruitland also demonstrated competitive strength, with Alien Labs peaking at 2nd place in June and July before dropping to 4th in August, and Oakfruitland steadily climbing from 7th in May to 3rd in August. These shifts indicate a highly competitive market where Blem's ability to rebound in rank suggests effective strategic adjustments, but also highlights the need for sustained efforts to maintain and improve its market position against consistently strong competitors.
Notable Products
In August 2024, the top-performing product for Blem was Unruly OG (3.5g) in the Flower category, maintaining its first-place ranking since May 2024, with sales reaching $28,868. Tangie Ting (3.5g), also in the Flower category, held steady in the second position with significant sales growth. Unruly OG (10g) remained in third place, showing consistent performance over the past three months. A new entry, Rail Up (3.5g) in the Flower category, debuted at fourth place. Unruly OG Pre-Roll (0.75g) re-entered the rankings at fifth place after a brief absence in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
