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Jun-2024
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Overview
Market Insights Snapshot
Blem has shown notable performance in the Flower category within California. The brand's rankings have experienced fluctuations, moving from 4th place in March 2024 to a peak of 2nd place in May 2024, before settling at 6th place in June 2024. This indicates a strong presence in the Flower category, although the slight decline in June suggests potential competition or market shifts. Despite the ranking changes, Blem's sales figures have remained relatively robust, with a dip in April followed by a rise in May, showcasing resilience and consumer loyalty in this category.
In contrast, Blem's performance in the Pre-Roll category within California has been less consistent. The brand did not make it into the top 30 in March, April, or June, indicating a weaker position in this segment. However, it briefly appeared in the 37th spot in April, suggesting there may be potential for growth if strategic adjustments are made. The sales figures for Pre-Rolls also reflect this inconsistency, with a noticeable drop in May. This disparity between categories highlights areas where Blem can focus efforts to balance its market presence across different product lines.
Competitive Landscape
In the competitive landscape of the California Flower category, Blem has demonstrated notable fluctuations in rank and sales over recent months. Blem held a strong position, ranking 4th in March 2024 and climbing to 2nd in May 2024 before dropping to 6th in June 2024. This volatility contrasts with the more stable performance of competitors such as STIIIZY, which maintained a consistent presence within the top 10, and Allswell, which saw a significant rise from 10th to 5th place. Despite these fluctuations, Blem's sales remained competitive, peaking in May 2024. The brand's ability to regain and sustain higher ranks amidst strong competition from brands like Claybourne Co. and Oakfruitland highlights its resilience and market appeal. These insights suggest that while Blem faces stiff competition, its potential for growth and market dominance remains robust.
Notable Products
In June 2024, Blem's top-performing product was Unruly OG (3.5g) in the Flower category, maintaining its number one rank with sales reaching 15,293. Tangie Ting (3.5g) also held steady in the second position in the Flower category. Unrully OG Pre-Roll (0.75g) ranked third in the Pre-Roll category, consistent with its position from May 2024. Tangie Ting Pre-Roll (0.75g) improved its rank to fourth in June 2024, up from fifth in May 2024. Notably, Unruly OG (10g) re-entered the rankings in the Flower category at fifth place, highlighting a resurgence in sales.
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