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Sep-2025
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Overview
Market Insights Snapshot
Blem's performance in the California market has shown some notable trends across different categories. In the Flower category, Blem maintained a strong presence, starting at 6th place in June 2025, climbing to 3rd in July, but then slipping to 8th in both August and September. This fluctuation suggests a competitive landscape in the Flower market, with Blem experiencing both highs and lows over the months. In contrast, their presence in the Pre-Roll category has been less prominent, with rankings consistently outside the top 30, indicating a potential area for growth or re-evaluation. Interestingly, Blem entered the Vapor Pens category in September with a rank of 100, marking their debut in this segment, which could signal a strategic expansion or diversification effort.
While Blem's sales figures in the Flower category showed a peak in July with over $3 million, there was a noticeable decline in the subsequent months, aligning with their drop in rank. This trend might reflect seasonal demand variations or increased competition. In the Pre-Roll category, Blem's sales have been consistently lower, with a steady decline from June to September, which could suggest a need for innovation or marketing efforts to boost their standing. The Vapor Pens category, despite Blem's low initial ranking, represents a new avenue for potential growth. The absence of Blem in the top 30 in most categories highlights both challenges and opportunities for the brand to strengthen its market position in California.
Competitive Landscape
In the competitive landscape of the California flower category, Blem experienced notable fluctuations in its ranking and sales performance from June to September 2025. Initially ranked 6th in June, Blem surged to 3rd place in July, reflecting a significant boost in sales. However, this momentum was not sustained, as Blem's rank dropped to 8th in both August and September, indicating a decline in sales. In contrast, Coastal Sun Cannabis consistently maintained a strong position, improving from 8th to 6th place, while Alien Labs held steady at 7th throughout the period. Meanwhile, Fig Farms showed stability, remaining in the 9th and 10th positions, and Oakfruitland demonstrated a positive trend by climbing from 14th to 9th place by September. These dynamics suggest that while Blem had a temporary peak, competitors like Coastal Sun Cannabis and Oakfruitland are gaining traction, potentially impacting Blem's market share in the long term.
Notable Products
In September 2025, Unruly OG (3.5g) maintained its position as the top-selling product for Blem, with sales reaching 9,609 units. Tangie Ting (3.5g) also held steady at the number two spot, reflecting consistent consumer demand. Unruly OG (10g) continued its streak at third place, showing no change in rankings from previous months. Rail Up (3.5g) remained stable at fourth place since its debut in July 2025. Unruly Pre-Roll 5-Pack (3.75g) secured the fifth position, consistent with its rank in August, despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
