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Feb-2026
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Overview
Market Insights Snapshot
Blem has demonstrated a notable performance in the California market, particularly in the Flower category. Over the months from November 2025 to February 2026, Blem's ranking improved from 7th to 5th, before settling at 6th place. This upward trend in rankings is indicative of a strong market presence and increasing consumer preference for their flower products. Despite a slight dip in February, the sustained high ranking suggests that Blem has successfully captured a significant share of the Flower category in California.
In contrast, Blem's performance in the Pre-Roll category in California has not yet reached the top 30, with rankings remaining outside this range over the same period. Starting at 54th in November 2025 and improving to 42nd by February 2026, the brand is making strides but still has room for growth. This consistent climb in rankings suggests a slow but steady increase in market penetration, although it highlights the competitive nature of the Pre-Roll category. Such movements can provide strategic insights into areas where Blem might focus their efforts to further enhance their market position.
Competitive Landscape
In the competitive California flower market, Blem has shown a dynamic performance with notable fluctuations in its ranking over recent months. Starting from November 2025, Blem was ranked 7th, and it climbed to 5th in January 2026 before settling back to 6th in February 2026. This indicates a competitive edge, particularly in January, where it surpassed Claybourne Co., which consistently held the 5th position except for January. Blem's sales trajectory reflects this competitive spirit, with a significant increase in sales from November to January, although it experienced a slight dip in February. Comparatively, Allswell maintained a steady 4th position throughout, showcasing higher sales, while UpNorth Humboldt and Oakfruitland remained consistently lower in rank and sales, indicating Blem's strong positioning in the mid-tier of the market. These insights suggest that while Blem faces stiff competition, particularly from brands like Claybourne Co., its ability to climb the ranks and achieve substantial sales growth highlights its potential for further market penetration and consumer appeal.
Notable Products
In February 2026, Blem's top-performing product was Unruly OG (3.5g) in the Flower category, maintaining its consistent rank of 1 across the past four months with sales reaching 11,372 units. Unruly OG (10g) climbed to the second position from third, showing a positive sales trend. Tangie Ting (3.5g) slipped to third place after holding the second spot for the previous months. Bomba (3.5g) remained steady at fourth place, indicating stable performance. A newcomer, Unruly Pre-Roll 5-Pack (3.75g), debuted in February at fifth place, highlighting potential growth in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
