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Oct-2025
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Overview
Market Insights Snapshot
Blem has shown a dynamic performance across different product categories in California. In the Flower category, Blem maintained a relatively stable presence, ranking 6th in July 2025 and slightly fluctuating to 8th in August and September before improving to 7th in October. This indicates a strong and consistent market presence despite a dip in sales from July to September, with a recovery in October. In contrast, their performance in the Pre-Roll category has been less stable, with rankings outside the top 30, peaking at 43rd in July and dropping to 63rd in September, before improving slightly to 58th in October. This suggests that while Blem's Flower products have a solid foothold, their Pre-Roll offerings may require strategic adjustments to capture more market share.
In the Vapor Pens category, Blem's presence in California is more sporadic, with rankings appearing only in July and September at 98th and 97th, respectively. This indicates that Blem is struggling to break into the top tiers of this competitive category, as evidenced by their absence from the top 30 in August and October. The lack of consistent ranking in Vapor Pens suggests potential opportunities for Blem to innovate or diversify their product offerings to better meet consumer demands. Despite these challenges, the upward trend in sales from July to September points to a potential for growth if Blem can capitalize on their existing market presence and refine their approach in these less dominant categories.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has experienced notable fluctuations in its market position from July to October 2025. Starting at rank 6 in July, Blem dropped to rank 8 in August and September, before slightly recovering to rank 7 in October. This movement indicates a competitive struggle amidst strong contenders. Notably, Claybourne Co. consistently maintained a higher rank, stabilizing at position 5 from August to October, suggesting a robust market presence. Meanwhile, Alien Labs showed a positive trajectory, climbing from rank 7 to 6 by October, potentially challenging Blem's position. Despite these challenges, Blem's sales figures reveal a recovery in October, aligning with its slight rank improvement, indicating potential for regaining ground in the competitive California flower market.
Notable Products
In October 2025, the top-performing product from Blem is Unruly OG (3.5g) in the Flower category, maintaining its number one rank consistently since July, with sales figures reaching 10,508 units. Tangie Ting (3.5g), also in the Flower category, held steady in the second position throughout the same period. Unruly OG (10g) remained in third place, showing stable performance over the months. Notably, Unruly Pre-Roll 5-Pack (3.75g) improved its rank from fifth in August and September to fourth in October, indicating a positive sales trend. Bomba (3.5g) entered the rankings in October, securing the fifth position, showcasing its potential as a new contender in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
