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Jul-2025
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Overview
Market Insights Snapshot
Blem's performance in the California market has been noteworthy, particularly in the Flower category, where the brand has consistently held a strong position. Over the months from April to July 2025, Blem has improved its rank from 5th to 4th, indicating a positive trend in consumer preference and market penetration. This upward movement is further supported by a significant increase in sales, with July's figures reaching nearly $3 million. In contrast, Blem's presence in the Pre-Roll category has been less stable, with ranks fluctuating between 37th and 42nd, suggesting a more competitive landscape or potential challenges in maintaining a steady market share.
In the Vapor Pens category, Blem's absence from the top 30 until July, when it entered at 96th, highlights a significant gap in its market strategy or consumer reach within this category. This late entry could be seen as a challenge for the brand, considering the competitive nature of the vapor pens market. However, it also presents an opportunity for growth if strategic adjustments are made. The data suggests that while Blem is a formidable player in the Flower category, it faces hurdles in other segments, which could be pivotal for its broader market strategy in California.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has demonstrated a resilient performance, maintaining a steady presence in the top rankings from April to July 2025. Despite facing strong competition, Blem improved its rank from 6th in May to 4th in July, indicating a positive trend in market positioning. Notably, Allswell has shown a significant upward trajectory, surpassing Blem by moving from 8th in April to 3rd in July, which suggests a competitive threat that Blem must address. Meanwhile, STIIIZY and Claybourne Co. have consistently occupied top positions, with STIIIZY holding the 2nd rank for three consecutive months, highlighting their strong market presence. Coastal Sun Cannabis also poses a competitive challenge, climbing from 19th in April to 6th in July. Blem's ability to improve its rank amidst these dynamic shifts underscores its competitive resilience, yet the brand must continue to innovate and strategize to maintain and enhance its market share against these rising competitors.
Notable Products
In July 2025, Blem's top-performing product was Unruly OG (3.5g) in the Flower category, maintaining its number one rank consistently since April, with sales reaching 12,025 units. Tangie Ting (3.5g) also held steady at the second position, showing a notable increase in sales from June to July. Unruly OG (10g) secured the third spot, maintaining its position from June, while Rail Up (3.5g) entered the rankings for the first time in fourth place. Tangie Ting (10g) rounded out the top five, marking its debut in the rankings this month. The rankings illustrate a stable top three, with new entries indicating potential shifts in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
