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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Blem’s category mix in May 2026 is concentrated in Flower at 84.49% share with year-over-year growth of 19.37% and month-over-month growth of 2.03%, while Pre-Roll has expanded to 14.40% share with a 76.68% YoY surge and 16.07% MoM, and Vapor Pens holds 1.10% share with 39.67% YoY and 28.41% MoM. The brand’s overall sales grew 25.43% YoY alongside a 0.69% YoY uptick in average price and a Flower rank of 5 in California, which implies incremental mix shift toward faster-growing, lower-price formats despite Flower remaining the anchor.
The acceleration in Pre-Roll (+76.68% YoY, +16.07% MoM) and Vapor Pens (+39.67% YoY, +28.41% MoM), paired with a modest 2.03% MoM in Flower and a 0.69% YoY average price increase, points to a strategy balancing premium Flower positioning with accessibility in value-per-session formats. Holding the number 5 Flower rank in California while Flower mix remains above 80% and total sales rise 25.43% YoY suggests defensible core equity in Flower with incremental headroom coming from Pre-Roll-led trial and cross-category penetration.
Competitive Landscape
Blem sits at rank #5 in CA Flower in May 2026, improving 1 position YoY from #6 and edging up 1 spot from #6 in February 2026, while its peak rank #4 in April 2026 suggests recent momentum; meanwhile, CAM climbed from #4 to #1 with a 46.9% YoY sales increase and CannaBiotix (CBX) slipped from #1 to #3 amid an 8.3% YoY decline, placing Blem’s #5 position between faster risers like STIIIZY at #2 with 39.7% YoY growth and steadier movers like Allswell at #4 with 16.1% YoY growth; the pattern implies Blem’s marginal rank gains are vulnerable unless growth accelerates to close the gap with top-two trajectories.
Notable Products
Tangie Ting Pre-Roll (0.75g) set the tone in May 2026 with a 44.98% month-over-month gain at rank 4, while Unruly OG (10g) advanced 17.47% to rank 2, indicating momentum is tilting toward formats that amplify core strains. Across the top ten, six SKUs are Flower while four are Pre-Roll, and the presence of both Unruly OG (3.5g) at rank 1 with +10.80% and Tangie Ting (3.5g) at rank 3 with +18.87% suggests whole-flower velocity is holding even as pre-rolls accelerate. Lower down, BluBeri (3.5g) slipped 4.19% at rank 7 and Fiyah (3.5g) fell 6.47% at rank 8, contrasting with Unrully OG Pre-Roll (0.75g) up 29.37% at rank 6, a spread that points to strain-specific demand consolidating around Unruly and Tangie rather than lifting the entire Flower portfolio. The product mix implies Blem is converting strain equity into multi-format wins, with pre-rolls capturing incremental volume while flagship Flower SKUs anchor rank 1–3 and support premium pack sizes, including a single-month peak of $714,658 for Unruly OG (10g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
