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Aug-2025
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Overview
Market Insights Snapshot
Blem's performance in the California market showcases notable dynamics across different product categories. In the Flower category, Blem maintained a strong presence, with rankings fluctuating from sixth in May and June, rising to fourth in July, before dropping to eighth in August. This indicates a robust performance with some volatility, possibly due to market competition or changing consumer preferences. The sales figures in this category reveal a peak in July, suggesting a temporary surge in demand or successful promotional efforts. In contrast, Blem's presence in the Pre-Roll category was less consistent, as it failed to break into the top 30 in August, indicating potential challenges in maintaining consumer interest or market share.
In the Vapor Pens category, Blem has not been a significant player, as evidenced by its absence from the top 30 brands for most of the observed months, only appearing in July with a rank of 99. This suggests that Blem may need to reassess its strategy or product offerings in this category to enhance its market penetration. The lack of presence in the top rankings could be seen as a missed opportunity, especially given the growing popularity of vapor products. Overall, while Blem shows strength in certain categories, its performance across the board indicates areas for potential growth and strategic realignment.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has experienced notable fluctuations in its ranking over the summer of 2025. Starting strong in May and June with a consistent 6th place, Blem surged to 4th place in July, indicating a significant increase in consumer preference and market penetration. However, by August, Blem's rank dropped to 8th, suggesting a potential shift in consumer demand or increased competition. Notably, Claybourne Co. saw a decline from 3rd to 6th place over the same period, which may have initially benefited Blem's rise in July. Meanwhile, Alien Labs maintained a relatively stable position, hovering around 7th place, which underscores a consistent consumer base. The fluctuations in Blem's rank highlight the dynamic nature of the California flower market and suggest that while Blem can capture significant market share, maintaining that position requires strategic adjustments to counteract the competitive pressures from brands like Fig Farms and Gramlin, both of which showed resilience and upward trends during this period.
Notable Products
For August 2025, the top-performing product from Blem was Unruly OG (3.5g) in the Flower category, maintaining its consistent rank of 1st place for four consecutive months, despite a decrease in sales to 9012 units. Tangie Ting (3.5g) also held steady in the 2nd position, demonstrating stable performance. Unruly OG (10g) ranked 3rd, continuing its upward trend from 4th place in May. Rail Up (3.5g), also in the Flower category, debuted in July and maintained its 4th place ranking through August. Unrully OG Pre-Roll (0.75g) climbed back into the top five, securing the 5th position after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
