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Dec-2025
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Overview
Market Insights Snapshot
Blem has shown a notable upward trend in the California Flower category, improving its rank consistently from September to December 2025. Starting at the 9th position in September, Blem climbed to the 6th spot by December, indicating strong performance and increased consumer preference. This positive movement in the Flower category is accompanied by a significant rise in sales, with December figures reaching nearly $3 million. Such performance suggests a solid foothold in the Flower market, although Blem's presence in the Vapor Pens category was less impactful, as it did not appear in the top 30 after September.
In the Pre-Roll category within California, Blem's ranking also improved, albeit at a slower pace. From September to December, Blem moved from 64th to 53rd place. While this shows progress, the brand is still outside the top 30, which suggests room for growth in this segment. The sales figures for Pre-Rolls have been gradually increasing, hinting at potential for further expansion. However, the absence of a top 30 position in the Vapor Pens category for the latter months of 2025 highlights a challenge for Blem in diversifying its market presence across different product lines.
Competitive Landscape
In the competitive landscape of the California flower category, Blem has shown a promising upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 9th in September, Blem climbed to 6th place by December, indicating a steady increase in market presence and consumer preference. This positive trend is noteworthy, especially when compared to competitors like Alien Labs, which experienced fluctuations, dropping to 11th in November before recovering to 7th in December. Meanwhile, Claybourne Co. maintained a consistent 5th place ranking throughout the period, suggesting a stable consumer base. Oakfruitland also saw improvements, moving from 11th to 8th, but Blem's more significant climb suggests a stronger momentum. The top performer, Allswell, held a solid 4th place, showcasing robust sales figures. Blem's rise in rank, coupled with increasing sales, positions it as a formidable competitor in the California flower market, appealing to consumers seeking quality cannabis products.
Notable Products
In December 2025, Blem's top-performing product was Unruly OG (3.5g) in the Flower category, maintaining its consistent rank of 1 since September, with sales reaching 12,753 units. Tangie Ting (3.5g) also held steady in second place, showing a notable increase in sales compared to previous months. Unruly OG (10g) secured the third position, demonstrating a strong performance similar to previous months. Bomba (3.5g) climbed to the fourth rank, improving from its debut in November. Meanwhile, Rail Up (3.5g) re-entered the top five, marking a return in sales momentum after a brief absence in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
