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Mar-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Blem has demonstrated a notable performance across various categories and states. In the California Flower category, Blem has shown resilience, maintaining a top 10 position with a slight dip in February 2025 to rank 7th, before recovering to 5th in March 2025. This fluctuation is reflected in their sales figures, which, despite a decrease in February, saw a strong rebound in March, nearly matching their December 2024 sales. Such movements indicate Blem's capacity to recover quickly in the face of market challenges, maintaining its relevance and competitive edge in a saturated market.
Conversely, in the Pre-Roll category in California, Blem's performance has been less impressive, consistently ranking outside the top 30. Despite this, their sales figures suggest a steady presence, albeit at lower volumes compared to the Flower category. The brand's consistent presence in the rankings, albeit low, could be interpreted as a foothold in a challenging category, with potential for strategic growth if market conditions shift or new consumer trends emerge. The contrast between their Flower and Pre-Roll performance highlights the importance of category-specific strategies in the cannabis industry.
Competitive Landscape
In the competitive California flower market, Blem has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. Starting from a strong position in December 2024 with a rank of 4, Blem saw a decline to rank 7 by February 2025 before recovering slightly to rank 5 in March 2025. This volatility contrasts with competitors like STIIIZY, which maintained a consistently high rank, only dropping from 2 to 4 by March 2025, and Claybourne Co., which improved its position from 5 to 3 over the same period. Blem's sales trajectory reflects these rank changes, with a notable dip in February 2025, suggesting potential challenges in maintaining market share against these competitors. Meanwhile, CAM and Allswell have shown more stable performance, with CAM maintaining a rank around 6 and Allswell fluctuating slightly but remaining competitive. These insights highlight the importance for Blem to strategize effectively to regain and sustain its competitive edge in this dynamic market.
Notable Products
In March 2025, Unruly OG (3.5g) maintained its position as the top-performing product for Blem, continuing its streak from previous months, with sales reaching 12,223 units. Tangie Ting (3.5g) held steady in second place, mirroring its consistent performance since December 2024. Unruly OG (10g) remained in the third spot, showing no change in ranking over the months. Unrully OG Pre-Roll (0.75g) climbed to fourth place from fifth in January, indicating a growing preference for pre-rolls. Rail Up (3.5g) consistently ranked fifth, although its sales figures slightly improved compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
