.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Allswell has shown mixed performance across different product categories in California. In the Edible category, the brand made a notable entry into the top 30 rankings in July 2024 and maintained a steady position at rank 27 through August and September. This consistency suggests a stable demand for their edibles, despite a slight decrease in sales from July to September. In contrast, their Flower category has seen a downward trend in rankings, moving from 4th position in June to 8th by September, although the sales figures remained relatively robust, peaking in August. This indicates strong competition in the Flower category, which might require strategic adjustments to regain higher rankings.
In the Pre-Roll category, Allswell's absence from the top 30 in September 2024 highlights a potential area of concern, as they were ranked just outside the top 90 in previous months. This drop suggests a significant decline in market presence or consumer interest. On a more positive note, the Vapor Pens category has seen a remarkable improvement, with the brand climbing from rank 79 in August to 56 in September, alongside a substantial increase in sales. This upward movement in the Vapor Pens category could indicate successful marketing efforts or product enhancements that resonate well with consumers. Overall, while Allswell faces challenges in some areas, their progress in others suggests potential for growth and adaptation in the competitive cannabis market of California.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has experienced notable fluctuations in its market position over the past few months. Starting from a strong 4th place in June 2024, Allswell saw a slight decline to 6th in July and August, and further dropped to 8th in September. This shift in rank comes amidst a backdrop of dynamic movements among its competitors. Pacific Stone has shown a consistent upward trajectory, climbing from 8th in June to 6th by September, with a steady increase in sales. Similarly, Claybourne Co. maintained a stable presence, holding the 7th position in June and September, indicating robust sales performance. Meanwhile, CAM improved its rank from 10th in June to 9th in September, suggesting a competitive edge in sales growth. These shifts highlight a competitive environment where Allswell's initial lead is being challenged, emphasizing the need for strategic adjustments to regain its earlier momentum in the California flower market.
Notable Products
In September 2024, the top-performing product for Allswell was Funky Donny (3.5g) in the Flower category, maintaining its number one rank consistently from June through September with a notable sales figure of 21,341 units. Typhoon Kush (3.5g) emerged as the second-best product, a new entry in the rankings for September. Funky Donny Smalls (3.5g) and Tinglewood (3.5g) followed closely in third and fourth positions, respectively, both also appearing in the rankings for the first time. Electric Soul (3.5g) secured the fifth spot, showing a decline from its previous second-place ranking in July. This shift suggests a dynamic change in consumer preferences, with new products gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
