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Oct-2025
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Overview
Market Insights Snapshot
In California, Allswell has shown a consistent performance across different product categories, with notable stability in the Flower segment where it maintained a strong position, ranking 4th from August to October 2025. This suggests a solid foothold in the Flower category, reflecting a steady demand for their products. In contrast, the Edible category saw Allswell hovering around the 27th and 28th positions over the same period, indicating a less dominant presence in this segment. Despite this, the brand's sales figures in the Edible category saw a slight uptick in October, which could signal potential growth. The Vapor Pens category also saw a positive trajectory, with Allswell improving its rank from 44th in July to 40th by October, suggesting a gradual increase in market share.
However, it is worth noting that Allswell did not make it into the top 30 brands for Pre-Rolls in California, which might indicate a gap in their product lineup or a need for strategic adjustments to capture a larger audience in this segment. The absence from the top rankings could be a concern for the brand as they look to expand their influence across all product categories. The consistent presence in the Flower category showcases Allswell's strength, but the brand's challenge will be to translate this success into other categories where competition is fierce. Understanding these dynamics can provide valuable insights into Allswell's strategic priorities and areas for potential growth in the Californian market.
Competitive Landscape
In the competitive landscape of the Flower category in California, Allswell has maintained a steady presence, consistently ranking fourth from August to October 2025. This stability in ranking is noteworthy, especially when considering the competitive pressure from brands like CAM, which has consistently held the third position, and Claybourne Co., which Allswell surpassed in August. Despite a slight decline in sales from July to October, Allswell's ability to maintain its rank suggests a strong brand loyalty or effective marketing strategies that keep it competitive against top players such as STIIIZY, which remains firmly in the second position. Meanwhile, Alien Labs has shown some upward movement, climbing from seventh to sixth place by October, indicating a potential threat if their momentum continues. Overall, Allswell's consistent ranking amidst fluctuating sales figures highlights its resilience in a dynamic market.
Notable Products
In October 2025, the top-performing product from Allswell was Sour Kiwi Strawberry Gummies 10-Pack (100mg) in the Edible category, achieving the number 1 rank with sales of 5556 units. Sweet Fruit Punch Gummies 10-Pack (100mg) maintained its consistent performance, holding the second rank for two consecutive months with October sales reaching 5293 units. Berry Dream Gummies 10-Pack (100mg) improved its position to rank 3, up from rank 4 in September, indicating a positive sales trend. New entries in the Flower category, Special R*ntz Smalls (3.5g) and Sweet Syndicate Smalls (14g), debuted at ranks 4 and 5 respectively, marking their presence in the market. Overall, the Edible category showed strong performance, with products frequently shifting ranks, reflecting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
