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Sep-2025
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Overview
Market Insights Snapshot
In California, Allswell has shown varied performance across different product categories. In the Flower category, Allswell has maintained a strong presence, consistently ranking in the top five, even moving from the fifth to the fourth position by September 2025. This indicates a robust demand for their flower products, with sales figures reflecting this upward trend. On the other hand, their performance in the Edible category has been less impressive, hovering around the 27th and 28th positions, which suggests a need for strategic improvements or innovations to capture more market share. The Vapor Pens category presents a mixed picture, with Allswell not even breaking into the top 30, highlighting a potential area for growth or a reevaluation of their product offerings in this segment.
Overall, Allswell's performance in California suggests that while they have a strong foothold in the Flower category, there is room for improvement in other categories like Edibles and Vapor Pens. The consistent ranking in the Flower category is promising and indicates a loyal customer base and effective product strategy. However, the lack of presence in the top rankings for Vapor Pens and the lower positions in Edibles suggest potential areas where Allswell could focus their efforts to improve brand visibility and sales. The differences in category performance highlight the importance of targeted strategies to address varying consumer preferences within the state.
Competitive Landscape
In the competitive California flower market, Allswell has demonstrated a steady performance, maintaining a consistent rank improvement from fifth in June 2025 to fourth by August and September 2025. This upward trend suggests a strengthening market position, likely driven by strategic marketing or product differentiation. Notably, STIIIZY has held a firm grip on the second position throughout this period, indicating a strong brand presence and possibly a loyal customer base. Meanwhile, CAM has consistently ranked third, showing resilience and stable sales figures. Claybourne Co. experienced a slight dip from fourth to fifth in July but stabilized thereafter, which could suggest challenges in maintaining market share against rising competitors like Allswell. Coastal Sun Cannabis improved its rank from eighth to sixth, reflecting a positive sales trajectory that could pose a future challenge to Allswell if the trend continues. Overall, Allswell's consistent rank improvement in a competitive landscape highlights its growing influence and potential for increased sales momentum.
Notable Products
In September 2025, Torchbearer OG Smalls (3.5g) maintained its position as the top-selling product for Allswell, with sales of 5,786 units. Sweet Fruit Punch Gummies 10-Pack (100mg) rose to the second spot, improving from its third-place ranking in August, while Sour Kiwi Strawberry Gummies 10-Pack (100mg) slipped to third place from second. Berry Dream Gummies 10-Pack (100mg) held steady at fourth, consistent with its August ranking. New to the top five is Chocolate Flambe (3.5g), debuting at fifth place, indicating a strong entry into the market for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
