Market Insights Snapshot
Looking at the performance of Allswell in California, there are some interesting trends to note. In the Edible category, Allswell's ranking has been fluctuating over the months, though not dramatically. They were ranked 28th in July 2023, 29th in August, 31st in September, and back to 28th in October. This indicates that while Allswell is not a top 20 brand in the Edible category in California, they have managed to maintain a relatively stable presence in the market. The sales seem to follow a similar trend, with a slight dip in September.
On the other hand, Allswell's performance in the Flower category in California is quite impressive. They have shown a consistent improvement in rankings, moving from 27th in July and August to 21st in September, and making a significant leap to 14th in October. This upward trend in rankings is mirrored in their sales as well, showing a steady increase over the months. Notably, the brand managed to break into the top 20 in this category, which is a commendable achievement. However, it's worth noting that the specifics of these sales figures and what they could mean for the future of Allswell in the Flower market in California, are topics for another discussion.
In the California Flower category, Allswell has shown a significant upward trend, improving its rank from 27th in July 2023 to 14th in October 2023. This indicates a strong growth trajectory, outperforming several competitors. For instance, Connected Cannabis Co. has seen a decline in rank from 8th to 12th over the same period, while Maven Genetics has remained fairly stable, fluctuating around the mid-teens. Eighth Brother, Inc. has shown some improvement, moving from 18th to 13th, but still falls short of Allswell's impressive leap. Lolo has also seen a decline, dropping from 11th to 15th. The data suggests that Allswell has been successful in capturing market share from these competitors in the California Flower market.
In October 2023, Allswell's top-performing product was 'Coffee & Cookies (3.5g)', which sold 9074 units. This was followed by 'Sugar Pine (3.5g)' and 'Party Parrot (14g)', ranking second and third respectively. The fourth place was taken by 'Party Parrot (3.5g)', while 'Chocolate Flambe (3.5g)' dropped from third place in July to fifth place in October. It is noteworthy that the top four products were not in the top five list in the previous months, indicating a significant change in consumer preferences.