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Apr-2025
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Overview
Market Insights Snapshot
Allswell has shown a varied performance across different categories in California. In the Edible category, the brand maintained a steady position at rank 28 in January and February of 2025, but saw a slight decline to rank 30 in both March and April. This downward trend coincided with a consistent decrease in sales, indicating a potential area for improvement. The Flower category, however, tells a more positive story with Allswell holding strong in the top 10. Although there was a slight drop from rank 5 in January and February to rank 8 by April, the sales figures remained robust, suggesting a solid consumer base. These dynamics highlight the brand's stronghold in the Flower category despite minor fluctuations in rank.
In contrast, Allswell's performance in the Vapor Pens category in California reflects a more challenging market position. Starting at rank 47 in January, the brand managed a slight improvement to rank 46 in February, but saw a dip to rank 50 in March before recovering back to 46 in April. This inconsistency in ranking, coupled with a steady decline in sales, suggests a competitive landscape where Allswell may need to reassess its strategies. Notably, the brand was not able to break into the top 30 in this category, which may indicate a need for innovation or marketing efforts to boost its presence. The contrasting performances across these categories provide valuable insights into Allswell's market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California flower market, Allswell has experienced a slight decline in its rankings from January to April 2025, moving from 5th to 8th place. This shift is notable as competitors like Gramlin have improved their position, rising from 8th to 6th, indicating a strong upward trend in their sales performance. Meanwhile, Oakfruitland experienced a drop from 2nd to 7th place in April, suggesting potential volatility in their sales despite previously strong performance. Pacific Stone has shown consistent improvement, maintaining a stable presence in the top 10, which could pose a competitive threat to Allswell if this trend continues. These dynamics highlight the importance for Allswell to innovate and strategize effectively to regain its competitive edge in the market.
Notable Products
In April 2025, the top-performing product for Allswell was Sour Kiwi Strawberry Gummies 10-Pack (100mg) in the Edible category, which climbed to the number one spot with sales reaching 4933 units. Sweet Fruit Punch Gummies 10-Pack (100mg) maintained its position at rank two, despite a decrease in sales compared to previous months. Berry Dream Gummies 10-Pack (100mg) secured the third spot, marking its first appearance in the rankings this year. In the Flower category, Pink Kush (3.5g) entered the chart at fourth place, followed by Solar Flare (14g) at fifth. These rankings highlight a notable shift towards Edibles, with Sour Kiwi Strawberry Gummies overtaking competitors to lead the sales chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
