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Aug-2025
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Overview
Market Insights Snapshot
In the competitive landscape of California, Allswell has shown varied performance across different product categories. Their Edible category has maintained a stable presence, with rankings oscillating between 27th and 29th over the summer months of 2025. However, this stability comes with a caveat, as their sales figures have seen a downward trend, decreasing from $148,042 in June to $121,081 by August. On the other hand, Allswell's Flower category has demonstrated impressive resilience and growth, securing a high ranking of 3rd in July, before slightly dipping to 4th in August. This category's performance suggests a strong consumer preference and a solid foothold in the market.
Conversely, Allswell's Vapor Pens category has not been as successful, failing to break into the top 30 rankings in California. Despite this, there was a notable peak in sales during July, reaching $291,227, indicating potential in this category if market strategies are adjusted. The absence from the top 30 could be viewed as a significant challenge, highlighting a potential area for strategic improvement. Overall, while Allswell has shown strength in certain areas, particularly in Flower, there are clear opportunities for growth and enhancement in their product offerings, especially in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has shown a dynamic performance, particularly from May to August 2025. While maintaining a consistent presence in the top 5, Allswell's rank improved from 5th in May to 3rd in July, before slightly dropping to 4th in August. This fluctuation indicates a robust competitive environment. Notably, STIIIZY has consistently held the 2nd rank, showcasing strong market dominance, while Coastal Sun Cannabis demonstrated significant upward momentum, climbing from 18th in May to 5th in August. Meanwhile, Claybourne Co. and CAM experienced fluctuations, with CAM reclaiming the 3rd position in August. Allswell's sales trajectory, peaking in July, suggests a positive reception and potential for further growth, despite the competitive pressures from these brands.
Notable Products
In August 2025, Allswell's top-performing product was Torchbearer OG Smalls (3.5g) in the Flower category, achieving the number one rank with sales of 8,875 units. Following closely was Sunset Gelato Smalls (3.5g), also in the Flower category, securing the second position. Sour Kiwi Strawberry Gummies 10-Pack (100mg) in the Edible category climbed to the third rank, despite being fourth in June 2025. Macnificent Smalls (3.5g) and Sweet Syndicate Smalls (3.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, the rankings of these products indicate a strong preference for Flower products, with Sour Kiwi Strawberry Gummies being the only Edible product maintaining a competitive position over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
