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Jun-2024
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Overview
Market Insights Snapshot
Allswell has shown varied performance across different categories and states, with notable trends in California. In the Edible category, Allswell's ranking fluctuated, starting at 29th in March 2024 and dropping out of the top 30 in April and May, before climbing back to 31st in June. This indicates a potential recovery or seasonal trend that could be worth exploring further. In contrast, the Flower category has been a strong performer for Allswell in California, maintaining a top 10 position consistently and even improving from 10th to 5th place between March and May 2024. This steady climb in rankings suggests a robust demand for Allswell's flower products in the state.
However, the Vapor Pens category paints a different picture for Allswell in California. The brand did not feature in the top 30 rankings from March to June 2024, indicating a weaker presence or competition in this segment. This could be a concerning trend for the brand if Vapor Pens are a strategic focus area. Overall, while Allswell has demonstrated strong performance in certain categories, particularly Flower, there are areas such as Edibles and Vapor Pens where the brand's market position is less secure. These insights provide a snapshot of Allswell's market dynamics and highlight the importance of category-specific strategies for sustained growth.
Competitive Landscape
In the competitive landscape of the California Flower category, Allswell has shown notable resilience and growth. Over the past four months, Allswell's rank has improved significantly from 10th place in March 2024 to a consistent 5th place in both May and June 2024. This upward trend indicates a positive reception and increasing market share. In contrast, competitors such as STIIIZY and Pacific Stone have experienced more volatility in their rankings, with STIIIZY fluctuating between 5th and 8th place and Pacific Stone dropping out of the top 10 in May before rebounding to 3rd place in June. Meanwhile, Blem and Oakfruitland have maintained relatively high ranks but have not shown the same level of consistent improvement as Allswell. This steady climb in rank for Allswell suggests a strengthening brand presence and could potentially lead to increased sales momentum in the coming months.
Notable Products
For Jun-2024, Allswell's top-performing product is Funky Donny (3.5g) in the Flower category, maintaining its consistent rank of 1st place with notable sales of $18,375. Pink Kush (3.5g) also in the Flower category, holds the 2nd position, showing a steady climb since Apr-2024. Funky Donny (14g) remains in 3rd place, though its sales have slightly decreased from May-2024. New to the top rankings, Peanut Puff (3.5g) has entered the list at 4th place. Sour Kiwi Strawberry Gummies 10-Pack (100mg) rounds out the top five, indicating a growing interest in Edibles.
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