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Dec-2025
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Overview
Market Insights Snapshot
In California, Allswell has shown a notable performance across several categories. In the Edible category, the brand has made a steady climb from 28th position in September 2025 to 25th by December 2025, indicating a positive trend in consumer demand. The Flower category is where Allswell truly shines, maintaining a consistent 4th place ranking throughout the last quarter of 2025. This stability suggests a strong foothold in the market and a loyal customer base. However, it's worth noting that Allswell did not make it into the top 30 brands for the Pre-Roll category, which could point to potential areas for improvement or strategic shifts.
For Vapor Pens, Allswell's performance has been somewhat volatile, with rankings fluctuating between the 39th and 42nd positions over the four months. Despite this, there was a notable increase in sales by December, which could indicate a resurgence in consumer interest. The absence of ranking data for the Pre-Roll category beyond September suggests that Allswell is not a major player in this segment within California, presenting an opportunity for growth or a need for strategic reevaluation. Overall, while Allswell has shown strength in certain categories, particularly Flower, there are areas where the brand could enhance its market presence.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has maintained a stable position, consistently ranking 4th from September to December 2025. This stability in rank indicates a strong market presence, though it faces stiff competition from brands like STIIIZY and CAM, which have held the 2nd and 3rd positions respectively during the same period. Despite this, Allswell's sales trajectory shows a promising upward trend, with a notable increase from October to December 2025, suggesting effective strategies in customer retention and market penetration. Meanwhile, Blem has shown a steady climb in rank from 9th to 6th, indicating potential emerging competition. Allswell's ability to maintain its rank amidst these dynamics highlights its resilience and potential for growth in the evolving California flower market.
Notable Products
In December 2025, Allswell's top-performing product was the Sour Blue Raspberry Gummies 10-Pack (100mg) in the Edible category, which ascended to the number one rank with sales of $7,068. This product showed a significant improvement from its previous ranks, climbing from fifth place in September and fourth in October. The Sweet Syndicate Smalls (14g) in the Flower category also performed notably, reaching the second rank, improving from fifth in October and fourth in November. Sour Kiwi Strawberry Gummies 10-Pack maintained a consistent performance, holding the third position as it did in November. Meanwhile, Sweet Fruit Punch Gummies 10-Pack experienced a slight decline, moving from the top spot in November to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
