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Nov-2025
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Overview
Market Insights Snapshot
Allswell has demonstrated varied performance across different product categories in California. In the Flower category, Allswell has maintained a consistent ranking at number 4 from August through November 2025, showcasing strong and steady growth in sales figures over these months. This stability in a competitive category highlights Allswell's robust presence in the Flower market. Meanwhile, the Edible category saw slight fluctuations, with Allswell moving between the 27th and 28th positions. Although these rankings are lower, the steady sales increase from October to November suggests potential for growth. In contrast, the Pre-Roll category has been challenging for Allswell, as it did not make it into the top 30 in September and November, indicating a need for strategic adjustments in this category.
The Vapor Pens category presents a mixed picture for Allswell in California. While the brand's ranking improved from 44th in September to 40th in October, it slightly declined to 42nd in November. Despite these fluctuations, the sales figures remained relatively strong, suggesting that Allswell has a stable customer base in this category. The absence from the top 30 rankings in the Pre-Roll category for some months is notable, as it signals a potential area for improvement. Overall, Allswell's performance in California indicates both strengths and opportunities for growth across its product categories, with Flower being a particular standout in terms of consistent high ranking and sales.
Competitive Landscape
In the competitive landscape of the California Flower category, Allswell consistently holds the 4th rank from August to November 2025, showcasing stability in its market position. Despite maintaining its rank, Allswell faces stiff competition from brands like STIIIZY and CAM, which occupy the 2nd and 3rd positions respectively, with both brands experiencing significant sales growth over the same period. Notably, Blem has shown upward mobility, moving from 9th to 6th rank, indicating a potential threat if this trend continues. Although Allswell's sales figures are on a positive trajectory, the brand needs to strategize to close the sales gap with higher-ranked competitors and to fend off rising brands like Blem. This analysis underscores the importance of leveraging advanced data insights to navigate the competitive dynamics effectively.
Notable Products
In November 2025, the top-performing product for Allswell was Sweet Fruit Punch Gummies 10-Pack (100mg) in the Edible category, which rose to the number one rank with sales of 6,757 units. Sweet Berry Dream Gummies 10-Pack (100mg) also showed strong performance, climbing to the second position with significant sales growth. Neutron Cookies (3.5g) emerged as a notable newcomer, securing the third rank in its debut month. Sour Kiwi Strawberry Gummies 10-Pack (100mg) experienced a decline, dropping to fourth place despite maintaining strong sales figures. Torchbearer OG Smalls (3.5g) saw a decrease in rank from previous months, moving to the fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
