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Jul-2025
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Overview
Market Insights Snapshot
Allswell's performance in the California market shows varied success across different product categories. In the Edible category, Allswell has demonstrated a steady climb, moving from the 30th position in April 2025 to the 28th position by July 2025. This upward trend, reflected in consistent sales growth until a slight dip in July, suggests a strengthening presence in the Edible segment. Meanwhile, the Flower category has been a standout for Allswell, with a remarkable ascent from 8th place to 3rd place over the same period, indicating robust consumer demand and effective market strategies. This category's performance is noteworthy, as it reflects significant sales growth, pointing to Allswell's strong foothold in this segment.
On the other hand, Allswell's position in the Vapor Pens category in California has been less prominent, consistently ranking outside the top 50 brands. Despite this, there was a notable increase in sales in July 2025, suggesting potential for growth if current trends continue. The brand's absence from the top 30 in this category indicates challenges in capturing a larger market share, contrasting with its success in the Flower category. This disparity highlights the varying degrees of competitiveness and consumer preference across different product lines, offering insights into potential areas for strategic focus and improvement for Allswell.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has demonstrated a notable upward trajectory in both rank and sales from April to July 2025. Initially ranked 8th in April, Allswell climbed to the 3rd position by July, showcasing a consistent improvement in market presence. This rise is particularly significant when compared to competitors like Claybourne Co., which experienced a decline from 2nd to 5th place over the same period. Meanwhile, STIIIZY maintained its 2nd place rank, indicating a stable market position, yet Allswell's growth in sales suggests a narrowing gap between the two brands. The leading brand, CannaBiotix (CBX), remained firmly in the top spot, but Allswell's rapid ascent highlights its potential to challenge higher-ranked competitors if current trends continue.
Notable Products
In July 2025, the top-performing product for Allswell was Peanut Puff Smalls (3.5g) in the Flower category, ascending to the number one rank from not being ranked in previous months, with a notable sales figure of 6,731 units. Funky Donny (3.5g) also made a significant impact, securing the second position, marking its first appearance in the rankings. Cali Sweetwave (3.5g), which held the top spot in June, dropped to third place in July with sales of 4,799 units. Larry Burg (3.5g) maintained a strong presence, slipping from second to fourth position while remaining consistently ranked since April. Starstruck (3.5g) entered the rankings for the first time, taking the fifth spot, highlighting a dynamic shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
