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Dec-2024
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Overview
Market Insights Snapshot
EastCann's performance in the Ontario market has shown varied results across different product categories. In the Flower category, EastCann's ranking fluctuated, experiencing a slight drop from 39th in September 2024 to 40th by December 2024. Despite the drop in ranking, sales figures reveal an initial increase in November before declining in December. Conversely, the Vapor Pens category saw a positive trend, with EastCann improving its position from 90th in September to 75th in December, indicating a growing consumer interest in their vapor pen offerings. This improvement in rankings is accompanied by a steady increase in sales over the months, showcasing a strengthening presence in the vapor pen segment.
In Saskatchewan, EastCann's performance in the Flower category has been more stable, maintaining a strong presence with rankings mostly within the top 15. However, there was a notable decline from 6th place in September to 14th in December, suggesting increased competition or shifting consumer preferences. On the other hand, EastCann's Pre-Roll category has shown a positive trajectory, with the brand climbing from 36th in September to 27th by December. This upward movement in the Pre-Roll category, supported by a rise in sales, indicates a growing acceptance and demand for EastCann's pre-roll products in the Saskatchewan market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EastCann has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. From September to December 2024, EastCann's rank shifted from 39th to 40th, with a notable peak at 34th in November. This suggests a temporary increase in market traction, potentially driven by seasonal promotions or product launches. In contrast, Color Cannabis maintained a relatively stable position, starting at 33rd and ending at 36th, while Fuego Cannabis (Canada) saw a decline from 32nd to 41st, indicating potential challenges in sustaining sales momentum. Interestingly, Woody Nelson made a significant leap from 71st to 35th, highlighting a strong upward trend that could pose a competitive threat to EastCann if sustained. Despite these fluctuations, EastCann's sales figures reveal a downward trend from October to December, suggesting the need for strategic adjustments to regain market share and improve sales performance in a highly competitive environment.
Notable Products
In December 2024, Velvet Z (1g) maintained its top position as the leading product from EastCann, showing consistent sales growth with a figure of 2524 units sold. Super Lemon Haze Pre-Roll 3-Pack (1.5g) made a significant leap to second place, indicating a strong market presence with a notable increase in demand. Platinum Mints Pre-Roll 10-Pack (5g) climbed to third place from its previous fourth rank in November, showcasing steady sales improvement. Gastro Pop (3.5g) experienced a slight drop to fourth place, despite being a top contender in earlier months. Mango Sour Cured Resin Cartridge (1g) entered the rankings at fifth, highlighting a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
