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Oct-2025
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Overview
Market Insights Snapshot
EastCann has demonstrated notable performance in the Ontario market, particularly in the Flower category. Over the past four months, the brand has shown a steady improvement in its ranking, moving from 27th place in July 2025 to 25th place by October 2025. This upward trend is accompanied by a consistent increase in sales, indicating a strengthening presence in the market. However, in the Pre-Roll category, EastCann has not managed to break into the top 30, as reflected by its rankings fluctuating around the 80s, which suggests potential areas for growth or strategic adjustments. The Vapor Pens category, on the other hand, shows a more stable ranking with a slight improvement, moving from 48th to 44th position, highlighting a moderate yet positive trend in sales performance.
In Saskatchewan, EastCann's performance in the Flower category has seen a decline in rankings from 19th in July 2025 to 27th in October 2025. This downward movement could be a cause for concern, as it coincides with a decrease in sales figures over the same period. The brand's presence in other categories within Saskatchewan is not evident, as it has not ranked within the top 30 for any other product segments. This indicates a potential opportunity for EastCann to diversify its offerings or enhance its market strategies to capture a broader consumer base in the region. Overall, while EastCann shows promise in certain areas, there are clear opportunities for growth and strategic realignment to ensure a more robust market presence across different categories and regions.
Competitive Landscape
In the competitive landscape of the Ontario flower market, EastCann has shown a promising upward trajectory in recent months. From July to October 2025, EastCann improved its rank from 27th to 25th, indicating a positive shift in market presence. This upward movement is particularly notable when compared to competitors like Jonny Chronic, which saw a decline from 20th to 23rd place, and Carmel, which remained outside the top 20 throughout this period. Additionally, EastCann's sales have shown a steady increase, contrasting with the declining sales of Jonny Chronic and the fluctuating performance of Tribal. This suggests that EastCann is successfully capturing market share and enhancing its brand appeal in Ontario's competitive flower category.
Notable Products
In October 2025, Chopper's Pick (28g) from EastCann maintained its top position in the Flower category, achieving the highest sales figure of 3284 units. Velvet Z (1g) rose to second place, showing a significant improvement from fourth place in September, with sales reaching 2377 units. Gastro Pop (3.5g) experienced a slight decline, moving from second to third place, with sales dropping to 2026 units. Notably, Velvet Z (7g) entered the rankings for the first time in October, securing the fourth position. Gastro Pop Pre-Roll 3-Pack (1.5g) fell to fifth place from third, indicating a decrease in its popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
