Market Insights Snapshot
In the Flower category, EastCann has shown a stable performance in the province of Saskatchewan, maintaining its position within the top 20 brands over the period from August to November 2023. The brand's ranking fluctuated slightly, moving from 10th in August, to 20th in September, back up to 8th in October, and settling at 10th in November. This indicates a resilient demand for EastCann's Flower products in this province. However, the situation is quite different in Ontario, where EastCann's Flower category failed to break into the top 20 during the same period, with rankings hovering around the 40th mark. This could be an area of concern or an opportunity for growth, depending on the brand's strategic direction.
When we look at the Pre-Roll category in Saskatchewan, EastCann's performance is more varied. The brand started at 28th position in August, dipped to 35th in September, rose to 23rd in October, but then fell sharply to 40th in November. This erratic movement in rankings suggests a volatile market for EastCann's Pre-Roll products in Saskatchewan. It's worth noting that EastCann's sales in this category experienced a significant drop in November, which aligns with the drop in ranking. This could be indicative of changing consumer preferences or increased competition in the Pre-Roll category.
In the Ontario flower market, EastCann has seen a slight drop in rank from 37th in September 2023 to 40th in November 2023, indicating a potential decrease in market share. However, it's worth noting that EastCann's competitors have also experienced fluctuations. For instance, Daily Special has seen a consistent drop in rank from 36th to 43rd over the same period. On the other hand, Truro Cannabis Co. has made a significant leap from 73rd to 42nd, suggesting a substantial increase in sales. Divvy has also seen a drop in rank, moving from 33rd to 39th. Interestingly, BC OZ has made a notable jump from 55th to 38th. These shifts in the competitive landscape could have various implications for EastCann's strategy in the Ontario flower market.
In November 2023, EastCann's top-performing product was Dirty Banana (3.5g), reclaiming its top spot from August after dropping to the second rank in September. Following closely behind was Mango Sour (3.5g), which leaped from fifth in August to second in November. The third best-seller was Poison OG (3.5g), which had been a consistent performer, holding the top two spots in the preceding three months. The fourth and fifth positions were occupied by Cap Jnky (3.5g) and Purple Churro (3.5g) respectively. It is notable that Dirty Banana (3.5g) sold 2561 units in November, indicating a strong demand for this product.