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Dec-2025
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Overview
Market Insights Snapshot
EastCann's performance in the Ontario market has shown a steady presence in the Flower category, maintaining a top 25 position from September to December 2025, with a slight improvement from 25th to 24th place by the end of the year. This consistency is notable given the competitive nature of the Flower category. Meanwhile, their presence in the Pre-Roll category in the same province has been less stable, as evidenced by fluctuating rankings, remaining outside the top 30 for most months. However, in the Vapor Pens category, EastCann has demonstrated a positive trajectory, moving from 50th to 40th place over the four-month span, indicating growing consumer interest and acceptance.
In Alberta, EastCann's entry into the Flower category has been more recent, with a noteworthy leap from outside the top 30 to 61st place by December 2025. This suggests a growing footprint in the market, although it remains outside the more competitive top 30 bracket. In Saskatchewan, EastCann has experienced variability in the Flower category rankings, peaking at 14th place in November before dropping to 27th in December. This fluctuation could indicate the brand's efforts to stabilize its position amidst changing market dynamics. Overall, while EastCann shows strength in certain categories and regions, there is room for growth and stabilization across others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EastCann has shown a steady yet modest improvement in its ranking, moving from 25th place in September 2025 to 24th place by December 2025. This upward movement, albeit slight, is indicative of EastCann's consistent sales growth, as evidenced by the increase in sales from September to December. In contrast, Jonny Chronic experienced a decline in rank, dropping from 22nd to 25th place over the same period, which may suggest a potential opportunity for EastCann to capture some of its market share. Meanwhile, Sixty Seven Sins maintained a stable position at 23rd, just ahead of EastCann, indicating a close competition. Brands like Pure Laine and BLKMKT remain ahead in the rankings, with Pure Laine consistently holding a higher position, suggesting that while EastCann is making progress, there is still significant ground to cover to challenge the top-tier competitors in the Ontario market.
Notable Products
In December 2025, the top-performing product from EastCann was Velvet Z (1g) in the Flower category, which achieved the number one rank with sales of 3341. Velvet Z (7g) also performed well, securing the second position, showing consistent improvement from its third-place ranking in November. Mango Sour Cured Resin Cartridge (1g) made a notable entry into the rankings at third place in the Vapor Pens category. Chopper's Pick (28g) experienced a slight decline, dropping to fourth place from its previous second-place position. Pineapple Fruz (3.5g) entered the rankings at fifth place, indicating a strong debut in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
