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Sep-2025
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Overview
Market Insights Snapshot
EastCann has shown notable performance in the Ontario market, particularly in the Flower category. Over the past four months, EastCann has maintained a steady presence in the top 30 brands, with a slight improvement from rank 27 in June to rank 26 in September. This upward movement is coupled with a steady increase in sales, indicating a positive reception from the consumer base. However, in the Pre-Roll category, EastCann has struggled to break into the top 30, with rankings fluctuating between 78 and 87, which suggests a challenging competitive landscape in this segment. Meanwhile, the Vapor Pens category has seen a relatively stable performance with ranks hovering in the early 40s, indicating consistent consumer interest without significant growth or decline.
In Saskatchewan, EastCann's performance in the Flower category has been more volatile. The brand has experienced significant fluctuations, peaking at rank 19 in July before dropping to rank 24 by September. This suggests varying consumer preferences or competitive pressures in the Saskatchewan market. Despite these fluctuations, the sales figures reveal a substantial increase in July, which could indicate a successful marketing campaign or product launch during that period. However, the lack of presence in other categories in Saskatchewan highlights potential areas for growth or strategic focus for EastCann moving forward.
Competitive Landscape
In the competitive landscape of the Ontario Flower category, EastCann has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 27 in June 2025, EastCann improved to 26 by September 2025, indicating a positive trend in market presence. This improvement is significant, especially when compared to competitors like Tweed, which saw a decline from rank 18 to 27 over the same period, and Tribal, which remained relatively stable but slightly lower in sales. Meanwhile, Carmel maintained a consistent rank of 24-25, showcasing stable performance. EastCann's sales figures have shown a consistent increase, culminating in a significant rise in September, which aligns with its improved rank. This upward movement suggests that EastCann is effectively capturing market share and could potentially continue this positive trend if current strategies are maintained or enhanced.
Notable Products
In September 2025, Chopper's Pick (28g) from EastCann emerged as the top-performing product, climbing from its previous third-place ranking in August to secure the number one spot with sales reaching 2747 units. Gastro Pop Pre-Roll 3-Pack (1.5g) maintained its strong performance by holding steady in second place, while Gastro Pop (3.5g) saw a slight dip, moving from first to third place. Platinum Mints Pre-Roll 10-Pack (5g) showed notable improvement, advancing from fifth place in August to fourth in September. Velvet Z (1g) re-entered the rankings in September at fifth place, demonstrating a return to form after not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
