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Nov-2025
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Overview
Market Insights Snapshot
EastCann's performance across various categories and provinces has shown notable trends and movements in recent months. In Ontario, the Flower category has consistently maintained a strong presence, holding steady at the 25th position from September to November 2025, despite a dip in sales in November compared to October. This stability is indicative of a solid consumer base. Meanwhile, the Pre-Roll category in Ontario has seen a positive trajectory, climbing from 95th in August to 78th by November, suggesting a growing popularity among consumers. In contrast, Alberta did not see EastCann make it into the top 30 for the Flower category in the same period, which could be a point of concern for the brand's presence in that province.
In Saskatchewan, EastCann's Flower category has experienced significant fluctuations in rankings, dropping from 21st in August to 28th in October, before making a strong comeback to 14th in November. This rebound suggests potential strategic adjustments or market shifts that have favored EastCann. The Vapor Pens category in Ontario has shown a consistent upward trend, moving from 51st in August to 43rd in November, indicating increasing consumer interest and possibly effective marketing or product offerings. These movements across provinces and categories highlight areas of strength and opportunities for EastCann to further capitalize on its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EastCann has shown a steady performance, maintaining a consistent rank of 25th from September to November 2025. This stability is noteworthy, especially when compared to other brands like Tweed, which fluctuated significantly, dropping out of the top 20 by September and remaining outside it through November. Meanwhile, BLKMKT improved its position from 28th in August to 26th by November, indicating a slight upward trend. Tribal maintained a stable rank at 24th, just above EastCann, but experienced a decline in sales over the months. In contrast, Sixty Seven Sins showed a positive trajectory, climbing from 26th in August to 23rd by November, with sales consistently outperforming EastCann. These dynamics suggest that while EastCann has maintained its rank, there is competitive pressure from brands like Sixty Seven Sins, which could influence EastCann's strategic positioning and sales strategies moving forward.
Notable Products
In November 2025, EastCann's top-performing product was Gastro Pop Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which rose to the number one rank with sales of 3065 units. Chopper's Pick (28g) in the Flower category maintained a strong position, slipping slightly to second place from its previous top ranking in October. Velvet Z (7g) continued its upward trajectory, securing the third spot, showing consistent improvement from fifth in August. Velvet Z (1g) dropped to fourth place from its peak second position in October. Gastro Pop (3.5g) rounded out the top five, having experienced a decline from its previous first-place rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
