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Sep-2024
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Overview
Market Insights Snapshot
EastCann's performance in the cannabis market shows varied results across different regions and categories. In Ontario, EastCann has consistently remained outside the top 30 brands in the Flower category from June to September 2024, with rankings hovering in the low 40s. Despite not breaking into the top 30, the brand has demonstrated resilience with a notable increase in sales from June to July, although there was a slight decline in subsequent months. This suggests a stable presence in the market, albeit with room for improvement to boost its ranking.
In contrast, EastCann's performance in Saskatchewan tells a different story. The brand has maintained a solid position in the Flower category, consistently ranking within the top 10, except for a slight drop in July. This indicates a strong foothold in the province's Flower market. Meanwhile, in the Pre-Roll category, EastCann experienced significant fluctuations, with rankings ranging from 44th in June to a promising 36th in September. The substantial improvement in Pre-Roll sales in September could be indicative of strategic adjustments or product innovations that resonated well with consumers.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, EastCann experienced notable fluctuations in its ranking from June to September 2024, reflecting a dynamic market environment. EastCann's rank improved from 8th in June to 6th in August, before slipping back to 8th in September. This indicates a competitive pressure from brands like MTL Cannabis, which consistently improved its position, reaching 6th place in September. Meanwhile, Pure Sunfarms maintained a strong presence, peaking at 2nd place in July, which could have impacted EastCann's sales momentum. Despite these challenges, EastCann's sales showed resilience, particularly in August, where it saw a significant increase, although it faced a slight decline in September. The absence of Back Forty / Back 40 Cannabis in the rankings until September, when it emerged at 7th place, suggests a potential new competitive threat. Overall, EastCann's performance highlights the importance of strategic positioning in a highly competitive market.
Notable Products
In September 2024, Velvet Z (1g) maintained its position as the top-selling product for EastCann, with sales reaching 1572 units. Gastro Pop (3.5g) climbed to the second spot, showing a notable increase from its fourth-place ranking in August. Black Dolato Pre-Roll 3-Pack (1.5g) debuted strongly at third place, with sales figures hitting 1037 units. Darkside Pre-Roll 3-Pack (1.5g), which was previously unranked, secured the fourth position, although its sales were lower compared to June when it was the top product. Permanent Marker (3.5g) entered the rankings at fifth place, indicating a new interest in this flower category product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
