EastCann

Data Snapshot: Apr 03, 2024
EastCann Cannabis Brand Logo
$500K+

Mar-2024

Sales

Neutral

Trend

6-Month

60

Product Count

SKUs

EastCann

Overview

EastCann is a Dartmouth, Nova Scotia-based cannabis brand, renowned for its long-standing tradition in marijuana cultivation, with over 20 years of experience. The brand, owned by Orion Cannabis Corp, stands out for its remarkable strains, such as the THC-rich 'Gastro Pop' Hybrid and the exotic 'Dirty Banana' Indica, showcasing unique flavors and potent genetic profiles. EastCann's compelling combination of expertise, innovative strains, and East Coast origin make it an interesting actor in the Canadian cannabis landscape.
Markets

EastCann Locations

Product Trends

EastCann Categories

EastCann Sales

Market Insights Snapshot

EastCann Historical Sales by Category

In Ontario, EastCann has shown a consistent presence in the Flower category, although their ranking has slightly declined from December 2023 to March 2024, moving from 38th to 43rd. This downward trend in rankings is mirrored by a corresponding decrease in sales over the same period, from approximately $409,789 in December to $319,837 in March. Interestingly, in the Vapor Pens category, EastCann was not ranked in the top 30 brands in December 2023 but made an appearance by January 2024, improving from a 92nd position in January to an 86th by March. While the rankings in the Vapor Pens category suggest a positive trajectory, the initial absence in the top rankings indicates a significant area for growth and opportunity for EastCann in Ontario's competitive market.

Meanwhile, in Saskatchewan, EastCann's performance in the Flower category has been noteworthy, maintaining a top 10 position from December 2023 to February 2024, before slipping slightly to 11th in March 2024. This slight decline in rankings is accompanied by a decrease in sales, suggesting challenges in maintaining their market position amidst stiff competition. The Pre-Roll and Vapor Pens categories in Saskatchewan tell a story of fluctuation; the brand saw a significant drop in the Pre-Roll category, plummeting from 31st in January to 60th by March, which is a clear indicator of performance issues. Conversely, EastCann's entry into the Vapor Pens category in February and a slight improvement by March, from 47th to 44th, showcases an area of potential growth and resilience despite the brand's challenges in other categories.

Mar-2024 Rank
Flower
Vapor Pens
Pre-Roll
43
86
11
44
60
EastCann

Competitive Landscape

In the competitive landscape of the cannabis flower category in Ontario, EastCann has shown a notable performance amidst its competitors. Starting from December 2023 to March 2024, EastCann's rank slightly fluctuated, moving from 38th to 43rd. This indicates a competitive challenge as it tries to maintain its position against other brands. For instance, Common Ground, which has consistently ranked higher than EastCann, saw a slight improvement in its position from 39th to 41st, showcasing a stronger performance in terms of market rank. On the other hand, Palmetto and Freedom Cannabis have shown significant upward movement in their rankings, with Palmetto jumping from 72nd to 45th and Freedom Cannabis from 54th to 46th, indicating a robust increase in their market share and consumer preference. Broken Coast also made a remarkable leap from 60th to 42nd, outpacing EastCann in March 2024. These shifts suggest that while EastCann is maintaining a relatively stable position, its competitors are experiencing varying degrees of growth and improvement, which could impact EastCann's market share and sales if the trend continues. This competitive analysis underscores the importance of strategic marketing and product development efforts for EastCann to enhance its rank and sales in the evolving Ontario cannabis market.

EastCann market ranking for ON Flower

EastCann

Notable Products

In Mar-2024, EastCann's top-performing product was Mango Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, securing the first rank with sales figures reaching 1701 units. Following closely was a new entry, Gastro Pop (3.5g) in the Flower category, which claimed the second rank without previous sales data for comparison. Poison OG (3.5g), also in the Flower category, moved up one position from the previous month to secure the third rank, showcasing its consistent popularity. Mango Sour (3.5g), previously a leading product, experienced a decline, falling to the fourth rank in Mar-2024, indicating a shift in consumer preferences. Lastly, Zurple Sunset (3.5g) made its mark by entering the top five, securing the fifth rank, which highlights the dynamic nature of consumer demand within EastCann's product range.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Mango Sour Pre-Roll 3-Pack (1.5g)
Pre-Roll
5
4
2
1
Gastro Pop (3.5g)
Flower
>5
>5
>5
2
Poison OG (3.5g)
Flower
3
5
4
3
Mango Sour (3.5g)
Flower
1
1
3
4
Zurple Sunset (3.5g)
Flower
>5
>5
1
5
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