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Aug-2025
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Overview
Market Insights Snapshot
EastCann has shown notable performance in the Ontario market, particularly in the Flower category where it consistently held the 27th rank from June to August 2025, after initially ranking 31st in May. This steady presence in the top 30 indicates a stable demand for their Flower products. In contrast, their performance in the Pre-Roll category has not been as strong, as they did not make it into the top 30 rankings from May to August, suggesting potential challenges in capturing market share or consumer interest in this segment. However, the Vapor Pens category in Ontario shows a positive trend, with EastCann improving its rank from 57th in May to 45th by August, highlighting a growing consumer preference or successful marketing strategies in this category.
In Saskatchewan, EastCann's performance in the Flower category appears more dynamic. The brand improved its ranking from 26th in May and June to 19th in July, before slightly dropping to 20th in August. This fluctuation suggests a competitive landscape, yet their ability to climb into the top 20 in July indicates potential growth opportunities or successful adaptations to market demands. Overall, EastCann's varying performance across categories and regions underscores the importance of targeted strategies to maintain and improve their market position in the Canadian cannabis industry.
Competitive Landscape
In the competitive landscape of the Ontario Flower category, EastCann has shown a notable improvement in its market position, climbing from a rank of 31 in May 2025 to consistently holding the 27th position from June to August 2025. This upward trajectory in rank is indicative of a positive reception in the market, likely driven by an increase in sales from May to August. In comparison, Carmel has maintained a higher rank, fluctuating between 24th and 25th, with sales figures notably higher than EastCann's, suggesting a strong market presence. Meanwhile, Sixty Seven Sins also outperformed EastCann in sales, holding ranks between 23rd and 26th. Woody Nelson and BLKMKT have shown more volatility, with Woody Nelson dropping to 32nd in June and July before recovering to 28th in August, and BLKMKT remaining outside the top 20 throughout this period. EastCann's steady rank improvement suggests a strengthening brand presence, although there remains a gap to close with the leading competitors in terms of sales volume.
Notable Products
In August 2025, the top-performing product for EastCann was Gastro Pop (3.5g) in the Flower category, maintaining its number one rank from July with a notable sales figure of 2581 units. Gastro Pop Pre-Roll 3-Pack (1.5g) held steady at the second position, showing consistent popularity across the months. Chopper's Pick (28g) improved its standing, moving up to third place from fourth in July, indicating a positive trend in sales. Mango Sour Cured Resin Cartridge (1g) dropped to fourth place, having previously been third in June and July, reflecting a slight decrease in its sales momentum. Platinum Mints Pre-Roll 10-Pack (5g) re-entered the top ranks at fifth position after being absent from the rankings in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
