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Jul-2025
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Overview
Market Insights Snapshot
EastCann has shown notable performance in the Ontario market, particularly in the Flower category. The brand climbed from a rank of 32 in April 2025 to 27 in both June and July 2025, indicating a steady upward trajectory. This improvement is underscored by a consistent increase in sales, from CAD 413,426 in April to CAD 608,758 in July. In the Vapor Pens category, EastCann also demonstrated positive momentum, advancing from a rank of 61 in April to 43 by July, with sales nearly doubling over this period. However, in the Pre-Roll category, EastCann did not make it into the top 30 brands, ranking 81 in June and slipping to 84 in July, suggesting room for growth in this segment.
In Saskatchewan, EastCann's performance in the Flower category has been mixed. The brand experienced a dip in its ranking from 21 in April to 26 in May and June, before rebounding to 19 in July. This fluctuation coincides with a sales recovery, where figures rose from a low of CAD 54,322 in May to CAD 123,818 by July, indicating a successful turnaround. The upward trend in July suggests EastCann might be gaining traction again in the Saskatchewan Flower market. It's worth noting that EastCann's presence in other categories within this province isn't highlighted, which may imply a strategic focus or potential challenges in expanding beyond the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EastCann has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 32 in April 2025, EastCann improved to 27 by June and maintained this position in July. This upward movement is significant when compared to brands like Tenzo, which also improved their rank from 29 to 25, and BLKMKT, which remained steady at rank 28 throughout the period. Despite Sixty Seven Sins achieving a higher rank of 23 in June, EastCann's consistent improvement in sales suggests a strengthening market presence. Notably, Divvy experienced a decline from rank 25 in April to 29 in July, highlighting EastCann's competitive edge in gaining market share. This positive trend positions EastCann favorably against its competitors, indicating potential for further growth in the Ontario Flower market.
Notable Products
In July 2025, Gastro Pop (3.5g) emerged as the top-performing product for EastCann, leading the sales with a significant jump to 1st place from its consistent 2nd position in the preceding months. The product achieved a notable sales figure of 2429 units, marking a substantial increase from previous months. Gastro Pop Pre-Roll 3-Pack (1.5g) maintained a strong presence, ranking 2nd, though it slipped from its top spot held in May and June. Mango Sour Cured Resin Cartridge (1g) improved its standing to 3rd place, up from 4th in June, indicating a growing preference for vapor pens. Velvet Z (1g) and Chopper's Pick (28g) rounded out the top five, with Velvet Z improving from 5th to 4th and Chopper's Pick dropping from 3rd to 5th, showing a dynamic shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
