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Dec-2025
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Overview
Market Insights Snapshot
Tribal's performance across various categories and provinces showcases both consistency and notable fluctuations. In Alberta, Tribal's presence in the Flower category has been somewhat volatile, hovering around the 30th rank, with a slight dip in November 2025. However, the Pre-Roll and Vapor Pens categories tell a different story. Pre-Rolls improved from the 18th rank in September to the 13th by December, indicating a positive trajectory. Similarly, Vapor Pens saw a significant jump from 15th to 11th in the same period, suggesting an increasing consumer preference for Tribal’s offerings in these segments. The stability in the Vapor Pens category is particularly noteworthy given the competitive nature of this market.
In Ontario, Tribal has maintained a strong foothold, especially in the Vapor Pens category, consistently ranking 6th from September to December 2025. This consistency underscores Tribal's robust market position and consumer loyalty within this category. The Flower and Pre-Roll categories also demonstrated positive momentum, with the Flower category climbing from 24th to 21st and Pre-Rolls making a more significant leap from 22nd to 14th by December. However, in British Columbia, the absence of a ranking for October in both the Flower and Pre-Roll categories might indicate challenges in maintaining visibility or market share during that month. Despite this, Tribal managed to regain its position in subsequent months, particularly in Pre-Rolls, which improved to the 43rd rank by December.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has maintained a steady rank at 6th place from September to December 2025. Despite consistent ranking, Tribal's sales trajectory shows a notable upward trend, culminating in a significant increase by December. This suggests a strengthening market position, even though it remains behind competitors like General Admission and XPLOR, which consistently held 3rd and 5th ranks, respectively. Notably, General Admission experienced a sales surge in November and December, which may have contributed to its stable ranking above Tribal. Meanwhile, DEBUNK and Adults Only have not posed a significant threat, with ranks consistently below Tribal. This data indicates that while Tribal is not yet breaking into the top five, its sales growth trajectory could position it for future competitive advancements in the Ontario vapor pen market.
Notable Products
In December 2025, Cuban Linx Live Resin Cartridge (1g) maintained its top position as the leading product from Tribal, with sales reaching 17,417 units. The Cuban Linx Pre-Roll (1g) emerged as a strong contender, debuting at the second rank with significant sales figures. Bubble Up Pre-Roll (1g) remained stable at the third position, showing a notable increase in sales compared to November. Cuban Linx (3.5g) experienced a slight decline, moving from second to fourth place, while Bubble Up (3.5g) improved its standing, climbing from fifth to fourth place over the previous months. These shifts indicate a dynamic market where pre-rolls are gaining traction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
