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Jul-2025
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Overview
Market Insights Snapshot
In examining the performance of Tribal across various categories and provinces, there is a noticeable divergence in its market presence. In Alberta, Tribal's Flower category has seen a steady decline, falling out of the top 30 rankings by July 2025. This trend suggests a diminishing presence in the Flower market within this province. Conversely, their Vapor Pens category in Alberta maintained a stable position around the 11th and 12th ranks, indicating a consistent demand. In British Columbia, Tribal's Flower category showed a positive trajectory, moving from 32nd in April to 27th by July, suggesting a growing acceptance or popularity in that region. However, the Pre-Roll category did not make it into the top 30, highlighting a potential area for improvement.
In Ontario, Tribal's performance across categories is varied. The Vapor Pens category consistently ranked high, securing a top 6 position throughout the months, which underscores a strong market presence and consumer preference for this product type. On the other hand, their Concentrates category saw a drop from 12th to 18th rank by July, indicating a potential challenge in maintaining consumer interest or competition from other brands. The Flower category, while experiencing fluctuations, remained within the top 30, suggesting a stable albeit competitive market position. It's noteworthy that the Pre-Roll category experienced a significant jump from 34th to 23rd in July, pointing to a successful strategy or shift in consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has demonstrated a dynamic performance over recent months. While maintaining a steady presence in the top ranks, Tribal's position fluctuated slightly, moving from 6th in April 2025 to 4th in May, before settling at 5th in July. This variability in rank suggests a competitive tussle with brands like General Admission, which saw its rank drop to 6th in July despite previously outperforming Tribal in April. Meanwhile, XPLOR consistently held the 3rd position, indicating a stable market presence and a potential benchmark for Tribal's aspirations. Notably, Spinach experienced an upward trend, surpassing Tribal in July, which could signal a shift in consumer preferences or strategic market maneuvers. The sales figures, while not disclosed here, reflect these competitive dynamics, with Tribal's sales peaking in May, coinciding with its highest rank, before experiencing a slight dip. This analysis underscores the importance of strategic positioning and market adaptability for Tribal to enhance its competitive edge in the Ontario vapor pen market.
Notable Products
In July 2025, Cuban Linx Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category, continuing its streak as the number one product since April. The Cuban Linx Pre-Roll 5-Pack (3g) held the second spot, showing a significant sales increase to 19,815 units. Cuban Linx (3.5g) remained consistent at third place in the Flower category, following a brief rise to second in June. Neon Sunshine Pre-Roll 5-Pack (3g) made a notable re-entry in the rankings at fourth place, after being absent from the list in May and June. Bubble Up (3.5g) slipped slightly to fifth place, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
