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Sep-2025
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Overview
Market Insights Snapshot
Tribal's performance across various categories and provinces has shown some intriguing trends over the past few months. In Alberta, Tribal's Flower category has seen a notable improvement in ranking, moving from 43rd in August to 29th in September, reflecting a positive shift in consumer preference. However, the Pre-Roll category in the same province has experienced a decline, dropping from 18th in June to 27th by September, which might indicate increased competition or changing consumer tastes. Interestingly, the Vapor Pens category has maintained a steady position, holding at 11th place from July through September, signaling a consistent demand for this product line in Alberta.
In British Columbia, the Flower category has faced challenges, with rankings fluctuating and settling at 32nd in September, slightly better than 33rd in August, yet still indicating room for improvement. The Pre-Roll category, however, did not make it to the top 30 in the months following June, suggesting a need for strategic adjustments. Meanwhile, in Ontario, Tribal's Vapor Pens have shown impressive stability, consistently ranking in the top 6, and even climbing to 5th place in September. This highlights a strong foothold in the Vapor Pens market within Ontario, contrasting with the more variable performance seen in other categories and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has shown a consistent performance with a slight upward trend in recent months. From June to September 2025, Tribal maintained its rank at 6th place until it improved to 5th in September. This improvement is notable as it reflects Tribal's resilience and ability to compete effectively in a challenging market. In contrast, General Admission experienced a decline, dropping from 3rd place in June to 7th by September, indicating potential challenges in maintaining its market position. Meanwhile, XPLOR consistently held the 3rd position, showcasing strong brand loyalty or market strategy. Spinach also showed a stable performance, improving from 5th to 4th, which may have contributed to the competitive pressure on Tribal. The upward movement of Adults Only from 8th to 6th by September suggests an emerging competitor that Tribal should monitor closely. Overall, Tribal's ability to climb the ranks amidst these shifts highlights its potential for growth and increased market share in the Ontario vapor pen category.
Notable Products
In September 2025, the top-performing product for Tribal was the Cuban Linx Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place rank for the fourth consecutive month with sales of 18,333. The Cuban Linx (3.5g) from the Flower category rose to second place, improving from third place in the previous two months. The Cuban Linx Pre-Roll 5-Pack (3g) in the Pre-Roll category dropped to third place, a change from its previous second-place ranking in July and August. Bubble Up (3.5g) in the Flower category held steady in fourth place, showing consistency in its performance. Meanwhile, Neon Sunshine Pre-Roll 5-Pack (3g) fell to fifth place, marking a decline from its initial fourth place in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
