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Oct-2025
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Overview
Market Insights Snapshot
In Alberta, Tribal has shown varied performance across different cannabis categories. In the Flower category, Tribal managed to break into the top 30 in September 2025, ranking 29th, but slipped slightly to 31st in October. Despite this minor drop, it's notable that they were not in the top 30 in the preceding months, indicating a significant improvement. In the Pre-Roll category, Tribal maintained a consistent presence, holding steady at 16th place in both August and October, showing resilience despite a slight dip in September. Meanwhile, in the Vapor Pens category, Tribal has consistently ranked around the 13th and 14th positions, demonstrating stable performance in this segment.
In British Columbia, Tribal's performance has been somewhat mixed. In the Flower category, there was a noticeable decline from 27th place in July to 49th in October, indicating a challenging market environment. The Pre-Roll category presents a more concerning picture, as Tribal did not make it into the top 30 for October, suggesting a need for strategic adjustments in this segment. On the other hand, in the Vapor Pens category, Tribal has maintained a consistent ranking, holding at 14th place for both September and October, reflecting steady demand in this area. In Ontario, Tribal's Vapor Pens have been a standout category, consistently ranking 6th from July through October, underscoring their strong market position in this segment.
Competitive Landscape
In the highly competitive Ontario vapor pens market, Tribal has maintained a consistent rank at 6th place from July to October 2025, showcasing its stability despite the dynamic shifts among competitors. Notably, General Admission experienced a slight decline, moving from 3rd to 4th place, which could present an opportunity for Tribal to capture more market share if this trend continues. Meanwhile, Versus has shown significant upward momentum, climbing from 15th to 8th place, indicating a potential emerging threat. Tribal's sales figures have shown a positive trajectory, particularly in October, where it outperformed its previous months, suggesting effective strategies in place to capitalize on market opportunities. However, maintaining this momentum will be crucial as competitors like XPLOR and Adults Only remain strong contenders, holding steady at 5th and 7th positions respectively. As the market evolves, Tribal's ability to adapt and innovate will be key to improving its rank and expanding its market presence.
Notable Products
In October 2025, the top-performing product from Tribal was the Cuban Linx Live Resin Cartridge 1g in the Vapor Pens category, maintaining its first-place position consistently since August. The Cuban Linx 3.5g in the Flower category held steady in second place, although its sales declined to 11,488 units. The Cuban Linx Pre-Roll 5-Pack 3g in the Pre-Roll category ranked third, having dropped from first place in July. Bubble Up 3.5g in the Flower category remained in fourth place, showing a steady but slight decrease in sales over the months. Notably, the Porto Leche Pre-Roll 5-Pack 3g entered the rankings for the first time in October, securing the fifth position in its category with 8,704 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
