Tribal

Tribal has shown a mixed performance across various categories and provinces. In Alberta, the brand has maintained a steady presence in the Vapor Pens category, consistently holding the 7th position from March to June 2024. However, their standing in the Flower category has seen a decline, dropping from 27th in March to 39th by June, indicating a potential area for improvement. The Pre-Roll segment has also exhibited stability, maintaining a ranking around the 16th and 17th positions, which could be seen as a positive sign of market acceptance. Notably, Tribal did not make it into the top 30 brands for Concentrates in March, which could be a point of concern.

In Ontario, Tribal's performance in the Vapor Pens category is commendable, holding a solid 5th position throughout the period from March to June 2024. This consistent ranking highlights the brand's strong presence and consumer preference in this category. On the other hand, the Flower category has shown some fluctuation, with Tribal moving from 19th in March to 20th in June. The Pre-Roll category also reflects some variability, with rankings oscillating between 21st and 24th. In British Columbia, the brand's performance in Flower has been less stable, with rankings fluctuating and failing to break into the top 30 in certain months for the Pre-Roll category. This variability across categories and regions suggests that while Tribal has strongholds in specific segments, there are areas that require strategic focus and improvement.