Market Insights Snapshot
In Alberta, Tribal has shown consistent performance in the Vapor Pens category, maintaining a position within the top 10 brands from July to October 2023. However, there's been a slight drop in ranking in the Concentrates category from 8th in August to 11th in September and October 2023. In the Flower and Pre-Roll categories, the brand has seen a steady improvement in rankings, moving up from 54th and 55th respectively in July to 27th and 38th in October. This indicates an increasing preference for Tribal's Flower and Pre-Roll products among Alberta's cannabis consumers.
Meanwhile, in British Columbia, Tribal's performance has been relatively stable across all categories, with slight improvements in the Flower and Vapor Pens categories. However, there's been a noticeable decline in the Concentrates category, with the brand's ranking falling from 23rd in July to 28th in October. In Ontario, Tribal has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 10 brands. The brand's performance in the Flower and Pre-Roll categories has been stable, but there's room for improvement in the Concentrates category where the brand fell from 9th to 11th rank between July and October. The data from Saskatchewan shows a mixed picture with the brand failing to secure a top 20 position in the Flower category in July and August, but showing improvement in subsequent months.
In the Vapor Pens category in Ontario, Tribal has maintained a steady rank, hovering around the 6th and 7th positions over the past few months. This is in contrast to some of its competitors, such as Ness and XPLOR, which have seen more significant fluctuations in their rankings. Ness, for instance, dropped from the 4th to the 8th position, while XPLOR has been gradually climbing the ranks. In terms of sales, Tribal has seen consistent growth, outpacing Good Supply, which has experienced a decline in sales. However, Endgame has been a strong competitor, with sales trending upwards and a rank improvement to the 4th position. These trends highlight the competitive landscape Tribal is navigating within the Ontario Vapor Pens market.
In October 2023, Tribal's top-performing products were led by the Cuban Linx Pre-Roll 5-Pack (3g), which maintained its number one ranking from the previous three months, with sales reaching 25,667 units. This was closely followed by the Cuban Linx (3.5g), which consistently held the second position, despite a slight drop in sales to 22,101 units. The Cuban Linx Live Resin Cartridge (1g) secured the third spot, mirroring its position from July to September. The Gelato Mint Live Resin Cartridge (1g) remained in fourth place. Finally, the Triple Burger (3.5g) sustained its fifth position from August, although its sales notably decreased to 8,194 units.