.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The cannabis brand Tribal has shown varying performance across different categories and provinces in early 2025. In Alberta, the brand's Flower category saw a slight decline, dropping from 29th position in January to 31st in April, indicating a struggle to maintain its presence in the top 30. Conversely, their Pre-Roll category has maintained a stronger foothold, consistently ranking in the top 30, with a notable improvement from 22nd in January to 18th by March and April. The Vapor Pens category, while starting strong at 10th in January, showed a slight decline to 12th by April, suggesting a need for strategic adjustments to regain its earlier momentum.
In British Columbia, Tribal's performance in the Flower category improved significantly, moving from outside the top 30 in January to a 31st position by April. This upward trend signifies a growing acceptance of their Flower products. Meanwhile, their Vapor Pens have demonstrated a solid and improving presence, climbing from 13th to 10th place by April, showing promising growth potential. In Ontario, the Vapor Pens category also exhibited strength, consistently ranking in the top 10, which highlights a strong consumer demand. However, the Pre-Roll category faced challenges, slipping from 22nd in February to 31st by April, suggesting potential competitive pressures or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has shown a consistent performance with ranks fluctuating between 6th and 7th place from January to April 2025. This stability in rank suggests a steady market presence, although it faces stiff competition from brands like General Admission, which consistently ranks higher, maintaining the 4th position throughout the same period. Meanwhile, Spinach has shown a notable improvement, climbing from 8th to 5th place, potentially indicating a growing consumer preference that could impact Tribal's market share. On the other hand, Weed Me has experienced a slight decline, moving from 6th to 8th place, which may present an opportunity for Tribal to capture some of its market share. Despite these dynamics, Tribal's sales figures have shown a positive trend, particularly in April, suggesting resilience and potential for growth in this competitive market.
Notable Products
In April 2025, the top-performing product for Tribal was the Cuban Linx Live Resin Cartridge 1g, maintaining its number one rank consistently since January. The Cuban Linx Pre-Roll 5-Pack 3g held the second position, showing a steady increase in sales, reaching 14,719 units. The Cuban Linx 3.5g Flower remained in third place, with sales rising to 14,363, demonstrating a recovery from its dip in March. Bubble Up 3.5g Flower kept its fourth position while experiencing a gradual sales increase each month. The Neon Sunshine Pre-Roll 5-Pack 3g, consistently ranked fifth since February, also saw a modest sales growth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
