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Aug-2025
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Overview
Market Insights Snapshot
Tribal's performance across categories in Alberta shows a mixed trajectory. In the Flower category, the brand experienced a decline in rank from 35th in May to 45th by August, indicating a decreasing market presence in this category. Conversely, Tribal's Vapor Pens maintained a strong position, sustaining a top 12 ranking throughout the summer months, with a notable return to the 10th position in August. This suggests a solid consumer base for their vapor products, despite some fluctuations in sales figures. Meanwhile, Pre-Rolls experienced a slight decline from 18th to 24th, yet they remained within the top 30, indicating a stable, if not slightly diminishing, presence.
In British Columbia, Tribal's Flower category showed some resilience, peaking at 27th in July before falling back to 33rd in August. The Pre-Roll category struggled more noticeably, failing to make it into the top 30 in July, a sign of significant competition or shifting consumer preferences. However, the Vapor Pens category remained strong, consistently holding an 11th place ranking in July and August. In Ontario, Tribal's Vapor Pens dominated, maintaining a top 5 position, which underscores a strong market demand. The Flower category also showed reasonable consistency, with ranks hovering around the low 20s, while Concentrates experienced a slight dip but remained in the top 20, indicating a steady interest in these products.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has maintained a consistent presence, ranking 5th from June to August 2025, after a slight dip from 4th in May. This stability in rank suggests a steady performance amidst fluctuating sales figures, which saw a recovery from June's dip to August's increase. Notably, XPLOR has consistently outperformed Tribal, holding a firm 3rd place across the same period, indicating a strong market position. Meanwhile, Spinach has shown a positive trend, climbing from 6th to 4th, which could pose a competitive threat if the trend continues. On the other hand, General Admission experienced a decline, moving from 4th to 6th, potentially offering Tribal an opportunity to capitalize on any market share they might lose. Overall, Tribal's consistent ranking amidst these shifts highlights its resilience and potential for growth in the Ontario vapor pen market.
Notable Products
In August 2025, Tribal's top-performing product was the Cuban Linx Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 19,763 units. The Cuban Linx Pre-Roll 5-Pack (3g) in the Pre-Roll category consistently held the second position, showing stable performance with minor fluctuations in sales figures. The Cuban Linx (3.5g) Flower product remained in third place, indicating steady demand similar to previous months. Bubble Up (3.5g) in the Flower category also retained its fourth position, though it experienced a slight decline in sales. Notably, the Neon Sunshine Pre-Roll 5-Pack (3g) maintained its fifth-place rank since its introduction in July, demonstrating promising traction in the competitive pre-roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
