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Sep-2025
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Overview
Market Insights Snapshot
TWAX has shown a dynamic performance across various states and categories, with notable movements in rankings that reflect its fluctuating market presence. In Colorado, TWAX maintained a consistent position within the top 15 brands in the Pre-Roll category, peaking at 11th place in September 2025 after a slight dip in August. This indicates a strong market presence and resilience within the state. Conversely, in Missouri, TWAX experienced more volatility, starting at 21st in June, dropping to 28th in July, and then climbing back to 21st by September. Such fluctuations suggest competitive pressures or shifting consumer preferences in Missouri's market.
In New Jersey, TWAX's performance in the Pre-Roll category was marked by a gradual climb into the top 30 by August, though it slipped slightly to 33rd in September. This trend might indicate a growing acceptance or demand for TWAX products in the state, although the brand still faces challenges to solidify its position. Meanwhile, in Nevada, TWAX was not ranked in the top 30 for July and August, but re-entered the rankings at 59th place in September. This sporadic presence suggests that while TWAX has potential in Nevada, it has yet to achieve a stable foothold in the market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, TWAX has experienced some fluctuations in its ranking over the past few months, reflecting the dynamic nature of the market. While TWAX maintained a steady rank of 12th in June and July 2025, it saw a slight dip to 14th in August before recovering to 11th in September. This recovery is noteworthy as it coincides with a significant increase in sales, suggesting effective marketing or product strategies. Meanwhile, Good Chemistry Nurseries showed a notable improvement, climbing from 14th in June to 10th in September, indicating a strong upward trend in sales performance. Stratos and Fuego Farms (CO) also demonstrated resilience, with Stratos maintaining a consistent presence around the 12th to 15th ranks and Fuego Farms showing a slight improvement in August. However, Bonsai Cultivation consistently held the 9th position, indicating a stable and strong foothold in the market. These shifts highlight the competitive pressures TWAX faces and underscore the importance of strategic initiatives to maintain and improve its market position.
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Notable Products
In September 2025, the top-performing product for TWAX was the Lemon Haze Distillate Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August with sales reaching 6248. Grapevine Distillate Infused Pre-Roll (1g) secured the second position, climbing up from the third rank in August. Blueberry Distillate Infused Pre-Roll (1g) made a notable entry into the rankings at the third position, having been unranked in August. Banana Cream Distillate Infused Pre-Roll (1g) dropped to fourth place from second in the previous month. Finally, Strawberry Banana Distillate Infused Pre-Roll (1g) consistently held the fifth position throughout the analyzed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
