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Nov-2025
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Overview
Market Insights Snapshot
In the Colorado market, TWAX has shown a significant upward trajectory in the Pre-Roll category. Starting at the 16th position in August 2025, the brand climbed to a commendable 5th position by November 2025. This notable improvement is accompanied by a steady increase in sales, with November figures reaching $377,949. This upward trend highlights TWAX's growing presence and consumer preference in Colorado's competitive Pre-Roll market. In contrast, the Missouri market tells a different story. Here, TWAX's rank fluctuated, starting at 26th in August and slipping to 34th by November, indicating possible challenges or increased competition in this region.
Meanwhile, in New Jersey, TWAX's performance remained relatively stable, hovering around the 30th rank throughout the analyzed months, which suggests a consistent, albeit modest, market presence. The sales figures in New Jersey show some volatility, with a peak in October followed by a decline in November. In Nevada, TWAX did not rank in the top 30 in August, and while their ranking improved to 50th by November, sales figures suggest a challenging market environment. This data reflects TWAX's varied performance across different states, with notable success in Colorado and challenges in other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, TWAX has demonstrated a remarkable upward trajectory in its rankings and sales, indicating a strong market presence and growing consumer preference. Over the period from August to November 2025, TWAX has improved its rank from 16th to an impressive 5th position, showcasing a significant leap in market performance. This upward movement is particularly notable when compared to consistent top performers like Green Dot Labs, which maintained a stable rank within the top three, and Bloom County, which held steady at 4th place. Meanwhile, Bonsai Cultivation and Seed & Strain Cannabis Co. experienced fluctuations, with ranks oscillating between 5th and 7th positions. TWAX's sales growth trajectory, culminating in a substantial increase by November, suggests a robust strategic approach that is effectively capturing market share from its competitors, positioning it as a formidable player in the Colorado Pre-Roll market.
Notable Products
In November 2025, the Grapevine Distillate Infused Pre-Roll (1g) maintained its top position as the highest-selling product for TWAX, achieving a notable sales figure of 9908. The Lemon Haze Distillate Infused Pre-Roll (1g) remained steady at the second rank, showing a consistent performance over the months. Strawberry Banana Distillate Infused Pre-Roll (1g) improved its standing to third place, climbing from fourth in October. Banana Cream Distillate Infused Pre-Roll (1g) held the fourth position, a slight improvement from its fifth place in October. Meanwhile, Blueberry Distillate Infused Pre-Roll (1g) dropped to fifth place from third, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
