Market Insights Snapshot
In Colorado, TWAX, a renowned cannabis brand, has been showing a promising trend in the Pre-Roll category. From August to November 2023, the brand's rank improved from 55 to 34, indicating a steady rise in popularity among consumers. Although there was a slight dip in sales in November compared to October, the overall upward movement in the ranking chart suggests a positive growth trajectory for the brand in this state.
Contrastingly, in Nevada, TWAX's performance in the Pre-Roll category is not as impressive. The brand's ranking fluctuated between 91 and 99 over the same period, suggesting that it struggled to break into the top 20 brands in the state. Sales data for November shows a decrease compared to October, which aligns with the brand's lower ranking. However, the brand's remarkable performance in Missouri, where it consistently ranked in the top 6 from August to November, proves that TWAX has the potential to improve its market position in Nevada.
In the Missouri Pre-Roll cannabis market, TWAX has maintained a steady position in the top 6 brands from August to November 2023, even improving its rank to 5th in November. Its closest competitor, FUBAR (MO), has shown a more volatile ranking, dropping to 16th in September before climbing back to 6th in November. Elevate (Elevate Missouri) has seen a slight decline, falling from 5th to 7th over the same period. Proper Cannabis has held a steady 4th place rank, while CLOVR, despite a brief rise to 1st place in October, has generally seen a downward trend, falling to 3rd in November. In terms of sales, all brands have shown fluctuations, but TWAX has consistently sold less than its competitors, indicating room for growth.
In November 2023, TWAX's top-performing product was the 'Blueberry Distillate Infused Pre-Roll (1g)', with an impressive sales figure of 8078 units. Following closely behind in second and third place were the 'Grapevine Distillate Infused Pre-Roll (1g)' and 'Banana Cream Distillate Infused Pre-Roll (1g)', with sales of 6314 and 6290 units respectively. The 'Lemon Haze Infused Pre-Roll (1g)' retained its fourth place ranking from previous months. The 'Lime Sorbet Distillate Infused Pre-Roll (1g)' remained in fifth place, showing consistent performance. Compared to previous months, the rankings of these products have remained relatively stable.