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Aug-2024
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Overview
Market Insights Snapshot
TWAX has experienced varied performance across different states and categories in recent months. In Colorado, the brand has shown a significant rise in the Pre-Roll category, moving from outside the top 30 to 85th in June, then climbing to 62nd in July, and maintaining a similar position at 63rd in August. This upward trend, despite the fluctuations, indicates a growing presence in the market. Conversely, in Nevada, TWAX made a brief appearance in the rankings at 74th in May but did not sustain its position in the subsequent months, suggesting challenges in maintaining market share in that state.
In Missouri, TWAX has demonstrated consistent and impressive growth in the Pre-Roll category. The brand improved its ranking from 17th in May to 9th by August, showcasing a strong upward trajectory. This consistent rise correlates with increasing sales, which nearly doubled from May to August, reflecting a robust demand for TWAX products in Missouri. The absence of TWAX in the top 30 rankings in some states and categories highlights areas where the brand may need to strengthen its market strategy to achieve similar success.
Competitive Landscape
In the Missouri pre-roll category, TWAX has shown a notable upward trend in rank and sales over the past few months. Starting at rank 17 in May 2024, TWAX climbed to rank 9 by August 2024, indicating a significant improvement in market position. This positive trajectory is underscored by a substantial increase in sales, from $212,102 in May to $426,226 in August. In comparison, Proper Cannabis maintained a relatively stable but higher rank, fluctuating between 5 and 8, with sales slightly declining from $785,614 to $662,831 over the same period. Meanwhile, Greenlight experienced a dramatic rise from rank 20 in June to rank 7 in August, with sales surging from $181,554 to $816,429. Buoyant Bob also improved its rank, moving from 19 to 10, with a corresponding increase in sales. On the other hand, Packs Cannabis (MO) saw fluctuating ranks, peaking at 13 and dropping to 19 before recovering to 11, with sales reflecting similar volatility. These dynamics suggest that while TWAX is gaining ground, it faces stiff competition from both established and rapidly rising brands in the Missouri pre-roll market.
Notable Products
In August 2024, the top-performing product from TWAX was Lemon Haze Distillate Infused Pre-Roll (1g) with notable sales of 4826 units, maintaining its top position from July. Lime Sorbet Distillate Infused Pre-Roll (1g) followed closely in second place, consistent with its ranking from the previous month. Grapevine Distillate Infused Pre-Roll (1g) climbed to third place, improving from its fifth position in July. Blueberry Distillate Infused Pre-Roll (1g) held the fourth spot, dropping from its earlier first place in June. Banana Cream Distillate Infused Pre-Roll (1g) rounded out the top five, showing a slight decline from its third position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
