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Feb-2026
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Overview
Market Insights Snapshot
TWAX has demonstrated notable performance across different states and categories, particularly in the Pre-Roll category. In Colorado, TWAX maintained a consistent rank of 7th place from November 2025 through January 2026, before climbing to 4th place in February 2026. This upward movement correlates with a steady increase in sales, indicating a strengthening presence in the market. Conversely, in Missouri, TWAX has faced challenges, with its rank slipping from 34th in November 2025 to 43rd by February 2026. This decline is mirrored by a decrease in sales, suggesting that the brand may need to reassess its strategy in this state.
In New Jersey, TWAX has shown impressive growth, moving from 31st place in November 2025 to 15th by February 2026. This significant improvement in ranking is supported by a substantial increase in sales, indicating a successful market penetration. Meanwhile, in Nevada, TWAX's presence has been inconsistent, with the brand not appearing in the top 30 for December 2025 and January 2026, only to re-emerge in 47th place in February 2026. This fluctuation suggests potential volatility or shifts in consumer preferences that could impact future performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, TWAX has demonstrated a notable upward trajectory in the rankings over the past few months. Starting from a consistent 7th place from November 2025 to January 2026, TWAX made a significant leap to 4th place by February 2026. This improvement in rank is accompanied by a steady increase in sales, contrasting with the declining sales of top competitors such as Kaviar, which maintained a 3rd place rank but saw a consistent drop in sales. Meanwhile, Seed & Strain Cannabis Co. experienced a slight decline from 4th to 5th place, reflecting a decrease in sales from January to February. Cali-Blaze remained a strong competitor, holding the 1st and 2nd positions, although its sales have been on a downward trend since December 2025. TWAX's ability to climb the ranks amidst these shifts highlights its growing market presence and potential to capture further market share in the Colorado Pre-Roll sector.
Notable Products
In February 2026, the top-performing product for TWAX was the Lemon Haze Distillate Infused Pre-Roll (1g), which rose to the number one rank despite a slight decrease in sales to 5353 units. Following closely, the Grapevine Distillate Infused Pre-Roll (1g) fell to the second position from its consistent first-place ranking in prior months. The Banana Cream Distillate Infused Pre-Roll (1g) maintained its third-place ranking, showing stable performance. The Strawberry Banana Distillate Infused Pre-Roll (1g) re-entered the rankings at fourth place, after not being ranked in January. Lime Sorbet Distillate Infused Pre-Roll (1g) continued its upward trend, moving up to the fifth spot from fourth in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
