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Mar-2026
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Overview
Market Insights Snapshot
TWAX's performance in the Pre-Roll category presents a mixed picture across different states. In Colorado, TWAX maintained a solid position, consistently ranking around 8th place from December 2025 to March 2026, with a notable increase in sales in March. This stability indicates a strong foothold in Colorado's competitive market. Conversely, in Missouri, TWAX struggled to break into the top 30, with its rankings slipping from 38th in December 2025 to 46th by March 2026, highlighting potential challenges in market penetration or competition.
In New Jersey, TWAX showed resilience, bouncing back from a dip in January 2026 to regain its 19th position by March, suggesting an effective strategy in maintaining consumer interest. However, the situation in Nevada was less favorable, as TWAX did not appear in the top 30 until February 2026, ranking 51st, and then slightly dropping to 53rd in March. This indicates a challenging entry into the Nevada market, where they are yet to establish a significant presence. These varying performances across states highlight the brand's strengths and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, TWAX has maintained a relatively stable position, ranking 8th in December 2025, January 2026, and March 2026, with a slight dip to 9th in February 2026. This consistency in rank suggests a steady performance amidst fluctuating sales trends. Notably, Good Chemistry Nurseries has shown a positive trajectory, improving from 12th to 10th place over the same period, potentially posing a future threat if this upward trend continues. Meanwhile, Bonsai Cultivation has maintained a strong position, consistently ranking in the top 7, which might indicate a more entrenched market presence. Old Pal experienced volatility, peaking at 5th in February before dropping back to 9th in March, while Spectra displayed a positive shift, moving from 7th to 6th place by March. These dynamics highlight the competitive pressures TWAX faces, emphasizing the need for strategic initiatives to bolster its market position.
Notable Products
In March 2026, the Grapevine Distillate Infused Pre-Roll (1g) reclaimed its position as the top-performing product for TWAX, after dropping to second place in February 2026. It achieved sales of 5814 units, leading the category once again. The Banana Cream Distillate Infused Pre-Roll (1g) moved up to the second position, maintaining a consistent performance since January 2026. Lemon Haze Distillate Infused Pre-Roll (1g), which was the top product in February, slipped to third place in March. Notably, Lime Sorbet Distillate Infused Pre-Roll (1g) improved its rank to fourth, showing a positive trend over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
