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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, TWAX concentrated 100.0% of sales in Pre-Roll, with category sales up 65.3% year over year and 19.2% month over month, while average price rose 1.2% YoY within the same period. Within Colorado Pre-Roll, TWAX held rank 5, pairing a 65.3% YoY lift with a 19.2% MoM uptick, which implies sustained velocity rather than one-time volatility at a single price point. The pattern suggests TWAX’s single-category focus is scaling, as share concentration at 100.0% alongside a rank of 5 indicates depth in a single lane rather than breadth, with price stability (+1.2% YoY) supporting volume-led gains.
The mix staying at 100.0% Pre-Roll while rank holds at 5 indicates TWAX is positioned as a volume player within Pre-Rolls, using modest pricing change (+1.2% YoY) to protect throughput as demand expands 65.3% YoY and 19.2% MoM. Given the 180.2% two-year growth against a current rank of 5, the configuration points to a deliberate commitment to share capture inside Pre-Rolls over diversification, implying near-term upside comes from deeper penetration and assortment within the format rather than category expansion.
Competitive Landscape
TWAX is ranked #5 in CO Pre-Roll in June 2026, improving 9 positions from #14 year over year and climbing 4 spots from #9 since March 2026; this marks a peak rank of #5 in June 2026 while still trailing Green Dot Labs at #1 (up from #2) and Spectra at #4 (up from #12). Compared to Cali-Blaze holding #2 after sliding from #1 with a -2.3% year-over-year sales change and Seed & Strain Cannabis Co. rising from #5 to #3 on a 70.9% sales increase, TWAX’s ascent into the top 5 without a higher podium finish signals share capture from mid-tier rivals but continued pressure from faster-rising leaders, implying the brand’s trajectory points to stable top-5 presence rather than imminent top-3 displacement.
Notable Products
Pure Pear Distillate Infused Pre-Roll (1g) posted the standout movement in June 2026 with a +58.8% month-over-month surge while holding rank 8, contrasting with XJ-13 Infused Pre-Roll (1g) sliding -14.6% at rank 10. At the top, Grapevine Distillate Infused Pre-Roll (1g) rose +30.6% to rank 1 and Strawberry Banana Distillate Infused Pre-Roll (1g) advanced +38.0% at rank 2, while OG Infused Pre-Roll (1g) declined -10.3% at rank 7 alongside Lemon Haze Distillate Infused Pre-Roll (1g) gaining +28.5% at rank 3. Eight of the top ten are single 1g Distillate Infused Pre-Roll SKUs, with Blueberry Distillate Infused Pre-Roll (1g) up +39.9% at rank 5 and Banana Cream Distillate Infused Pre-Roll (1g) up +34.9% at rank 4 against Twax Mini- Lime Sorbet Infused Pre-Roll 6-Pack (3g) rising a smaller +7.0% at rank 9 and Lime Sorbet Distillate Infused Pre-Roll (1g) up +18.9% at rank 6; this concentration implies TWAX’s momentum is anchored in classic 1g infused formats rather than multi-pack extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
