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Jun-2024
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Overview
Market Insights Snapshot
TWAX has experienced varied performance across different states and categories over recent months. In Colorado, the brand saw a decline in the Pre-Roll category, dropping from 63rd in March to 73rd in April, and failing to make the top 30 in May and June. This downward trend highlights challenges in maintaining market presence in Colorado. On the other hand, in Missouri, TWAX demonstrated a more stable performance. The brand ranked 15th in March, improved to 10th in April, and maintained a strong position by ranking 12th in June, indicating a robust foothold in the Missouri market.
In Nevada, TWAX's presence in the Pre-Roll category was less consistent. The brand was not within the top 30 for March and April but appeared at 77th in May before dropping out again in June. This sporadic ranking suggests that TWAX is struggling to establish a strong and consistent market presence in Nevada. Overall, while TWAX has shown strength in Missouri, the brand faces significant challenges in Colorado and Nevada, indicating potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Missouri Pre-Roll category, TWAX has shown notable fluctuations in rank and sales over the past few months. TWAX's rank improved from 15th in March 2024 to 10th in April 2024, although it dipped back to 15th in May 2024 before climbing to 12th in June 2024. This indicates a volatile but generally upward trend in market positioning. In comparison, Local Cannabis Co. maintained a relatively stable presence, starting at 7th in March and April, but then dropped to 10th in May and 13th in June. CLOVR also showed a downward trend, moving from 6th in March and April to 9th in May and 14th in June. Meanwhile, Packs Cannabis (MO) exhibited more consistency, ranking between 9th and 12th over the same period. Interestingly, Jelly Roll made a significant leap from 24th in March to 10th in June, suggesting a strong upward momentum. These shifts highlight TWAX's competitive positioning and the dynamic nature of the Missouri Pre-Roll market, emphasizing the importance of strategic marketing efforts to capitalize on these trends.
Notable Products
In June 2024, the top-performing product from TWAX was the Blueberry Distillate Infused Pre-Roll (1g), maintaining its consistent first-place ranking with sales of 4048 units. Grapevine Distillate Infused Pre-Roll (1g) secured the second position, showing a notable increase from April where it was ranked fourth. Lemon Haze Distillate Infused Pre-Roll (1g) climbed back to the third spot after dropping to fourth in May. Banana Cream Distillate Infused Pre-Roll (1g) remained steady, holding the fourth rank for the second consecutive month. Lime Sorbet Distillate Infused Pre-Roll (1g) consistently ranked fifth across all four months, with a noticeable sales increase in June.
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