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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, TWAX operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, while the brand’s overall sales grew 58.47% year over year and 14.78% month over month within that category. Average price rose 9.95% YoY to $15.20 as the Pre-Roll segment itself advanced 58.47% YoY, indicating pricing held or inched up while velocity expanded. The thesis is that TWAX’s dependence on one category amplified both its 14.78% MoM expansion and its exposure to Pre-Roll demand cycles, concentrating growth but raising sensitivity to category swings.
Within Colorado Pre-Rolls, TWAX held rank 7 in May 2026, pairing that position with a 58.47% YoY sales increase and a 14.78% MoM gain, while its average price advanced 9.95% YoY. This mix suggests TWAX is competing on mid-tier pricing—below premium inflation pace but above flat—aimed at volume capture rather than trading up, with the single-category focus helping it climb share pockets consistent with a rank of 7. The thesis is that TWAX’s positioning is volume-centric within Pre-Rolls: modest price leverage combined with double-digit MoM growth signals room to trade rank for share by leaning into pack-size or value-led SKUs without fragmenting beyond Pre-Roll.
Competitive Landscape
TWAX sits at rank #7 in CO Pre-Roll in May 2026, improving 8 positions year over year from #15, and advancing 2 spots from #9 three months ago; this matches a new peak rank of #7 reached in May 2026 while still trailing leaders by 6 ranks. Competitive shifts are uneven: Spectra rose from #10 to #5 alongside a 121.5% YoY sales lift, while Seed & Strain Cannabis Co. edged from #5 to #4 with 82.1% YoY growth, indicating faster ladder-climbing among mid-pack rivals than TWAX’s 8-rank YoY gain. At the top, Cali-Blaze held #1 year over year and Green Dot Labs held #2, cementing a stable lead as TWAX advances but remains outside the top 5; the rank trajectory implies TWAX is moving from chase to contention, but continued share capture is required to convert a #7 peak into sustained top-5 presence.
Notable Products
Pure Pear Distillate Infused Pre-Roll (1g) delivered the steepest movement in May 2026 with a -21.8% month-over-month drop while sitting at rank 10, contrasting with XJ-13 Infused Pre-Roll (1g) up 48.7% at rank 8 and Twax Mini- Lime Sorbet Infused Pre-Roll 6-Pack (3g) up 49.5% at rank 9. The top three positions were occupied by Grapevine Distillate Infused Pre-Roll (1g) at rank 1 with +8.6% MoM and $88,860 in sales, Strawberry Banana Distillate Infused Pre-Roll (1g) at rank 2 with +11.6% MoM, and Lemon Haze Distillate Infused Pre-Roll (1g) at rank 3 with +36.1% MoM. Eight of the top ten are single 1g infused pre-rolls, indicating a concentrated reliance on classic 1g formats even as the 3g mini 6-pack edges upward in rank with near-50% MoM expansion. The pattern implies TWAX is consolidating around flavor-led 1g pre-roll winners while selectively scaling multipack minis to diversify basket-size without diluting rank at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
