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Oct-2025
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Overview
Market Insights Snapshot
In Colorado, TWAX has shown a notable upward trajectory in the Pre-Roll category, climbing from the 14th position in July 2025 to an impressive 9th by October 2025. This positive momentum is underscored by a consistent increase in sales, culminating in a substantial $276,330 in October. Meanwhile, in Missouri, TWAX's performance has been more volatile, with rankings fluctuating between 21st and 28th place over the months. Despite a promising rise in September to 21st, the brand slipped back to 26th in October, reflecting a potential challenge in maintaining market share.
In New Jersey, TWAX has experienced a gradual improvement in its rankings, moving from the 35th position in July to 27th by October in the Pre-Roll category. This suggests a steady, albeit slow, increase in market penetration. Conversely, in Nevada, TWAX has not yet broken into the top 30, with rankings at 55th in September and further dropping to 63rd in October. This indicates a challenging market environment for TWAX in Nevada, where gaining traction remains a significant hurdle.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, TWAX has shown a notable upward trend in rankings from July to October 2025, climbing from 14th to 9th place. This improvement is significant when compared to competitors like Fuego Farms (CO), which also improved its rank but remained behind TWAX, moving from 19th to 11th. Meanwhile, Spectra maintained a strong position, consistently ranking higher than TWAX, peaking at 7th place in October. Pure Blaze Pre-Rolls remained stable, hovering around the 8th and 9th positions, indicating a steady performance slightly ahead of TWAX. Interestingly, Cosmos experienced a volatile ranking, dropping from 5th in September to 10th in October, which allowed TWAX to surpass it. These shifts highlight TWAX's strategic gains in market positioning, suggesting effective competitive strategies and potential for continued growth in sales performance.
Notable Products
In October 2025, the top-performing product from TWAX was Grapevine Distillate Infused Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank with sales of 6150 units. Lemon Haze Distillate Infused Pre-Roll (1g) dropped to the second position after leading in August and September, showing a decrease in sales from 5902 in September to 5196 in October. Blueberry Distillate Infused Pre-Roll (1g) maintained its third-place ranking from September, despite a slight decline in sales. Strawberry Banana Distillate Infused Pre-Roll (1g) improved its rank from fifth to fourth, experiencing a notable increase in sales. Banana Cream Distillate Infused Pre-Roll (1g) fell to fifth place, continuing a downward trend in sales over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
