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Dec-2025
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Overview
Market Insights Snapshot
TWAX has demonstrated a notable upward trajectory in the Colorado pre-roll market over the past few months. Starting from a rank of 12 in September 2025, the brand climbed to the sixth position by December 2025. This positive movement is accompanied by a consistent increase in sales figures, indicating a strengthening presence in the state. In contrast, the performance in Missouri tells a different story, where TWAX has seen a decline in its ranking, moving from 21 in September to 40 by December. The decrease in sales in Missouri could be a contributing factor to this downward trend, suggesting potential challenges in maintaining competitiveness in that market.
In New Jersey, TWAX's performance has been somewhat volatile but ultimately promising. After fluctuating rankings between September and November, TWAX managed to secure the 20th spot in December, indicating a recovery and potential growth in the coming months. This improvement is reflected in the sales figures, which show a significant increase in December compared to previous months. However, the Nevada market presents a challenge for TWAX, as it did not rank in the top 30 in December, despite showing some improvement in November. The absence from the top rankings in Nevada suggests that TWAX may need to reassess its strategy in that state to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll market, TWAX has demonstrated a notable upward trajectory in rank and sales over the last few months of 2025. Starting from a rank of 12th in September, TWAX climbed to 6th by December, showcasing a significant improvement in its market position. This upward movement is particularly impressive given the competitive pressure from established brands like Bloom County, which maintained a steady presence in the top 5, and Seed & Strain Cannabis Co., which also saw a rise to 4th place in December. TWAX's sales growth trajectory is similarly encouraging, with a substantial increase from September to December, indicating a strong consumer response and effective market strategies. As TWAX continues to close the gap with higher-ranked competitors, it positions itself as a formidable contender in the Colorado Pre-Roll category.
Notable Products
In December 2025, TWAX's top-performing product was the Grapevine Distillate Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from November with sales of 8019 units. The Lemon Haze Distillate Infused Pre-Roll (1g) held steady at the second position, following a consistent performance across the months. The Strawberry Banana Distillate Infused Pre-Roll (1g) secured the third spot, improving its rank from fifth in September to third by December. Banana Cream Distillate Infused Pre-Roll (1g) remained in fourth place, while Blueberry Distillate Infused Pre-Roll (1g) rounded out the top five, dropping slightly from its third-place position in September. This analysis highlights a stable top performer with minor shifts in the rankings of other products throughout the last quarter of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
