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Aug-2025
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Overview
Market Insights Snapshot
TWAX has demonstrated varying performance across different states and categories, with notable movements in the pre-roll segment. In Colorado, TWAX maintained a strong presence, consistently ranking within the top 20 from May to August 2025, although experiencing a slight dip from 12th to 16th position in August. This fluctuation may indicate increased competition or seasonal demand variations. Meanwhile, in Missouri, TWAX's pre-roll category showed a similar pattern, with rankings oscillating between 21st and 28th over the same period. Despite these changes, the brand managed to close August with a better position compared to July, which could suggest a recovery or strategic adjustments that paid off towards the end of summer.
In New Jersey, TWAX experienced a positive trend, improving its rank from 38th in May to breaking into the top 30 by August. This upward movement is significant as it highlights the brand's growing acceptance and potential market expansion in the state. Conversely, the performance in Nevada was less favorable, with TWAX not making it into the top 30 in recent months. This absence from the top rankings could indicate challenges in market penetration or consumer preferences that differ from other regions. These insights provide a glimpse into TWAX's strategic positioning and market dynamics, which vary considerably across states.
Competitive Landscape
In the Missouri Pre-Roll category, TWAX has experienced some fluctuations in its competitive positioning over the summer of 2025. While TWAX maintained a relatively stable rank in May and June, holding the 22nd and 21st positions respectively, it saw a dip to 28th place in July before recovering slightly to 25th in August. This fluctuation in rank is indicative of a competitive market, as brands like Safe Bet and Bambino / Bambino Blunts have shown dynamic movements, with Safe Bet dropping from 15th to 26th by August, and Bambino / Bambino Blunts rising from 40th in May to 23rd in August. Notably, Kaviar has made significant strides, improving from 47th to 27th place over the same period, which could be a contributing factor to the competitive pressure TWAX faces. Despite these challenges, TWAX's sales figures suggest resilience, with a notable recovery in August after a dip in July, indicating potential for regaining higher ranks if current trends continue.
Notable Products
In August 2025, the top-performing product for TWAX was the Lemon Haze Distillate Infused Pre-Roll (1g) in the Pre-Roll category, which ascended to the 1st rank with notable sales of 5729 units. Following closely, the Banana Cream Distillate Infused Pre-Roll (1g) maintained a steady performance, securing the 2nd position. The Grapevine Distillate Infused Pre-Roll (1g), previously holding the top spot, dropped to 3rd place. Lime Sorbet Distillate Infused Pre-Roll (1g) re-entered the rankings at 4th place after being unranked for a couple of months. The Strawberry Banana Distillate Infused Pre-Roll (1g) consistently held the 5th position from July to August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
