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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, TWAX has shown a significant upward trend in the Pre-Roll category. Starting the year at the 29th position in January 2025, the brand improved its ranking to 16th by March and maintained this position through April. This consistent rise in rank is complemented by a notable increase in sales, with April figures reaching $170,030. In contrast, Missouri presents a slightly different story. Although TWAX started strong at 20th in January and improved to 19th in February, it slipped to 22nd by April. Despite this decline in rank, the brand's sales in Missouri experienced fluctuations, peaking in March before dipping in April.
In New Jersey, TWAX struggled to break into the top 30, with rankings hovering around the 40s throughout the first four months of 2025. This indicates a challenging market environment for the brand in this state, as it failed to gain significant traction. Meanwhile, Nevada presented a more dynamic scenario. Although TWAX was not ranked in January, it made a notable entry in February at 63rd and climbed to 46th by April. This upward movement in Nevada, coupled with increasing sales figures, suggests a growing acceptance and potential for TWAX in this market, despite its absence from the top 30 initially.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, TWAX has experienced a slight decline in its ranking over the first four months of 2025, moving from 20th in January to 22nd by April. This downward trend is notable as it contrasts with the performance of competitors such as CLOVR, which improved its rank from 26th in January to 20th in April, indicating a significant upward trajectory. Meanwhile, Safe Bet also showed a fluctuating performance, peaking at 20th in March before dropping to 24th in April. Despite these shifts, TWAX managed to surpass Robust in March when Robust fell to 22nd, though Robust quickly regained its position by April. The sales figures suggest that while TWAX's sales increased from January to March, they saw a slight dip in April, which may have contributed to its decline in rank. These dynamics highlight the competitive pressures TWAX faces in maintaining its market position amidst the aggressive advancements of its peers.
Notable Products
In April 2025, the top-performing product for TWAX was Grapevine Distillate Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position from its consistent third place in previous months, achieving sales of 4960 units. Banana Cream Distillate Infused Pre-Roll (1g) also showed significant improvement, moving up to second place from fourth, indicating a strong increase in demand. Lemon Haze Distillate Infused Pre-Roll (1g), previously the top seller, dropped to third place, suggesting a shift in consumer preference. Blueberry Distillate Infused Pre-Roll (1g) maintained a solid performance but slipped to fourth place from second. Notably, Strawberry Banana Distillate Infused Pre-Roll (1g) entered the rankings for the first time in April, securing the fifth position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
