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Apr-2026
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a consistent upward trajectory in the Concentrates category in New York. Starting the year ranked at 9th, the brand improved its position to 7th by April 2026. This steady climb indicates a strong consumer preference and potentially effective marketing strategies. In the Vapor Pens category, however, NY Honey's performance has been less stable. The brand fluctuated between the 18th and 20th positions from January to April, suggesting a competitive market where maintaining a consistent rank is challenging. Despite these fluctuations, the brand's sales in this category have shown resilience, with a notable increase in March before a slight decline in April.
In the Pre-Roll category, New York Honey did not make it to the top 30 brands in New York for the first four months of 2026, which could be a concern for the brand's market penetration in this segment. This absence from the rankings might indicate an opportunity for growth or a need for strategic reevaluation in this category. The brand's overall sales performance in the state reflects a mixed bag of results, with significant strengths in Concentrates and areas for improvement in Pre-Rolls and Vapor Pens. These insights suggest that while NY Honey has successfully captured a portion of the market, particularly in Concentrates, there remains untapped potential in other categories that could be explored to enhance their market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, New York Honey (NY Honey) has shown a consistent presence, maintaining a rank within the top 20 from January to April 2026. Despite a slight dip in February, NY Honey rebounded to 19th place in March before settling at 20th in April. This stability is noteworthy given the fluctuations seen among competitors. For instance, Select experienced a downward trend, dropping from 13th in January to 18th by April, while Sapphire Farms showed a significant improvement, climbing from 26th in February to 19th in April. Meanwhile, Bloom and Littles have remained outside the top 20 for most of the period, with Bloom reaching 21st in March. NY Honey's sales have been relatively stable, with a peak in March, indicating a strong consumer base that could be further leveraged to improve its competitive rank against brands like Select and Sapphire Farms.
Notable Products
In April 2026, the top-performing product for New York Honey was the N'Fused Super Lemon Haze Infused Pre-Roll in the Pre-Roll category, ranking first with notable sales of 4,099 units. The Blue Dream Distillate Cartridge in the Vapor Pens category slipped to second place, despite maintaining the top rank from January to March. The Golden Ticket Infused Pre-Roll secured the third position, showing a strong entry into the rankings. Barry White Distillate Cartridge, another Vapor Pens product, dropped to fourth place from its consistent second-place ranking in the previous months. N'fused Ice Cream Cake Infused Pre-Roll rounded out the top five, indicating a diverse preference for both Pre-Rolls and Vapor Pens among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
