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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, New York Honey (NY Honey) concentrated 71.97% of sales in Vapor Pens while holding 24.63% in Concentrates, with minor contributions from Beverage at 2.40% and Pre-Roll at 1.01%; this mix coincided with a brand-level year-over-year decline of 26.31% and a 19.88% year-over-year drop in average price to $34.77. Vapor Pens contracted 39.18% year over year and 2.68% month over month, while Concentrates expanded 41.80% year over year despite a 1.10% month-over-month dip; Beverage grew 26.02% month over month as Pre-Roll fell 84.14% month over month. The brand sat at rank 21 in Vapor Pens in New York, indicating that the concentration in a shrinking flagship category is weighing on overall momentum even as secondary categories deliver countervailing growth.
The shifts imply NY Honey is over-indexed to a declining core and under-leveraging the category with relative tailwinds, since a 39.18% Vapor Pens decline against a 41.80% Concentrates increase still leaves nearly three-quarters of volume exposed to contraction, and the 2.68% month-over-month dip in Vapor Pens outweighs the 26.02% Beverage month-over-month gain due to mix. With average price down 19.88% year over year alongside a 2.68% month-over-month volume contraction in the lead category, the pricing posture looks defensive rather than accretive to rank, which remains 21 in New York Vapor Pens; the pattern implies the fastest route to stabilizing share is to accelerate mix shift toward Concentrates and Beverage while protecting price floors in Vapor Pens.
Competitive Landscape
New York Honey (NY Honey) sits at rank #21 in NY Vapor Pens in May 2026, down 10 positions year over year from #11, and 2 positions lower than February 2026’s #19, while still trailing its peak of #8 from May 2024. Against that movement, Jaunty holds #1 with a flat YoY rank at #1 despite a -16.5% sales change, and Fernway climbed from #4 to #2 with a 61.5% YoY sales increase, indicating competitors are either defending or gaining top slots as NY Honey drifts. Over the last quarter, NY Honey slipped from #19 to #21 while Florist Farms rose from #9 to #5 with a 63.6% YoY sales lift, and Ayrloom eased from #2 to #3 with a -15.3% YoY sales change, suggesting NY Honey’s relative position is being pressured both by fast risers and by incumbents maintaining upper-tier visibility. The pattern implies that without a reversal toward its May 2024 peak of #8, the brand’s current downward rank trajectory risks further share erosion as ladder-climbing rivals consolidate positions.
Notable Products
Barry White Distillate Cartridge (1g) posted the steepest decline in May 2026 at -27.8% MoM while slipping to rank 3, and Blue Dream Distillate Cartridge (1g) fell -22.7% MoM at rank 1, indicating top cartridges are losing momentum even as Golden Ticket Distillate Disposable (1g) rose +26.5% MoM to rank 2. Seven of the top ten are Vapor Pens SKUs, with disposables like Strawberry Cough Distillate Disposable (1g) down -16.3% at rank 7 contrasting with Blue Dream Distillate Disposable (1g) entering at rank 9, implying format mix is shifting within the same category rather than away from it. Beverage presence is minimal with Mojito Honey Spritzer (10mg THC, 12oz, 355ml) debuting at rank 8 on a small base of $3,029, while Strawberry Cough Distillate Cartridge (1g) grew +6.3% MoM at rank 4, suggesting incremental gains are concentrated in select flavors amid broader cartridge softness. The pattern implies New York Honey (NY Honey) is pivoting toward disposables for near-term volume defense while maintaining a Vapor Pens-led lineup that risks overdependence if cartridge declines persist.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
