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Oct-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has demonstrated notable performance in the New York concentrates category over the past few months. From July to October 2025, the brand has steadily climbed the rankings, moving from the 10th position in July to 7th by October. This upward trend is indicative of their growing popularity and market share in the concentrates segment. Despite a dip in sales from August to September, the brand managed to maintain its momentum and improve its ranking, which suggests effective strategies in place to capture consumer interest and loyalty in this competitive category.
However, in the vapor pens category within New York, New York Honey (NY Honey) experienced more fluctuation. Starting at 13th place in July, the brand saw a slight decline to 14th in August, then recovered to 12th in September, only to drop to 17th by October. This volatility might indicate challenges in sustaining consumer interest or increased competition in the vapor pens market. The absence of a top 30 ranking in other states or categories could suggest areas where the brand might focus on enhancing its presence and competitiveness. This mixed performance highlights the dynamic nature of the market and the importance of strategic positioning across different categories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has experienced fluctuations in its market position, with its rank shifting from 13th in July 2025 to 17th by October 2025. This decline in rank is notable as it coincides with a slight decrease in sales during the same period. Competitors such as Hashtag Honey and Heavy Hitters have maintained relatively stable positions, with Hashtag Honey consistently outperforming NY Honey in sales. Meanwhile, Turn and ghost. have shown varied performance, with Turn briefly surpassing NY Honey in September 2025. These dynamics suggest that NY Honey faces stiff competition, particularly from brands that have managed to either maintain or improve their market positions, highlighting the need for strategic adjustments to regain its competitive edge in the New York vapor pen market.
Notable Products
In October 2025, New York Honey's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place position from previous months despite a decrease in sales to 1835 units. The Barry White Distillate Cartridge (1g) consistently held the second rank, showing stable performance with 1612 units sold. The Golden Ticket Distillate Disposable (1g) remained in third place, slightly increasing its sales compared to September. Mimosa Distillate Cartridge (1g) maintained its fourth position, although its sales figures continued to decline. A notable newcomer, the Strawberry Cough Distillate Disposable (1g), entered the rankings in fifth place, marking its debut in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
