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Sep-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has demonstrated a dynamic performance across different categories in the state of New York. In the Concentrates category, the brand has shown a relatively stable presence with rankings fluctuating slightly between 9th and 11th place from June to September 2025. This indicates a consistent demand and presence in the market, although a drop back to 11th place in September might suggest competitive pressures or seasonal trends affecting sales. Notably, their sales peaked in July with a significant increase, but saw a decline by September, which could be attributed to various market dynamics or strategic shifts within the company.
In the Vapor Pens category, New York Honey experienced a more varied ranking trajectory. Starting at 11th place in June, the brand experienced a slight dip in the subsequent months but bounced back to 10th place in September. This rebound could indicate effective marketing strategies or product innovations that resonated with consumers. Despite these fluctuations, the brand maintained a presence within the top 15, which underscores its competitive edge in this category. The sales trend reflects a similar pattern to Concentrates, with a peak in June followed by a gradual decline, suggesting a need for strategic adjustments to sustain momentum in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has experienced notable fluctuations in its market position over the past few months. As of September 2025, NY Honey climbed back to the 10th position after a dip to 13th in August, indicating a positive trend in its market presence. This improvement comes despite a decrease in sales from June to September. Comparatively, Cannabals saw a decline in rank from 9th to 11th, paralleling a drop in sales, which suggests a potential opportunity for NY Honey to capture some of Cannabals' market share. Meanwhile, Holiday maintained a consistent 8th rank, demonstrating stability, while Hashtag Honey showed a slight improvement, moving from 11th to 9th. Notably, Untitled has been on an upward trajectory, jumping from 25th in June to 12th in September, which could pose a future threat to NY Honey if this trend continues. These dynamics highlight the competitive pressures in the New York vapor pen market and underscore the importance for NY Honey to strategize effectively to maintain and improve its ranking.
Notable Products
In September 2025, Blue Dream Distillate Cartridge (1g) maintained its position as the top-performing product for New York Honey (NY Honey) in the Vapor Pens category, with sales reaching 2176 units, despite a slight decrease from previous months. Barry White Distillate Cartridge (1g) remained consistently in second place, showing stable performance with 1712 units sold. Golden Ticket Distillate Disposable (1g) held the third rank since its introduction in August, with sales slightly declining to 1332 units. Mimosa Distillate Cartridge (1g) ranked fourth, experiencing a drop from its earlier third position in June, with sales stabilizing at 1210 units. Strawberry Cough Distillate Cartridge (1g) re-entered the top five in September, securing the fifth spot with 1062 units sold after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
