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Feb-2026
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown consistent performance in the New York market, particularly in the Concentrates category. Over the months from November 2025 to February 2026, the brand has maintained a steady presence in the top 10, ranking 9th in both November and January, and improving to 8th place in December and February. This upward movement suggests a solidifying position in the market, with a notable increase in sales from $116,812 in November to $228,485 in February, indicating growing consumer preference or increased market penetration.
In the Vapor Pens category, New York Honey (NY Honey) has also demonstrated a positive trajectory in New York. Starting at the 22nd position in November 2025, the brand climbed to the 15th spot by February 2026. This improvement in ranking highlights a strengthening presence in a competitive category, even though sales slightly decreased from January to February. The absence of a ranking in the top 30 in other states or provinces underscores the brand's concentrated success in New York, suggesting potential areas for expansion or increased focus to replicate this success elsewhere.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, New York Honey (NY Honey) has shown a promising upward trend, improving its rank from 22nd in November 2025 to 15th by February 2026. This consistent climb in rank is indicative of a positive reception in the market, especially when compared to competitors like Turn, which also improved its position but remained slightly behind NY Honey at 17th in February 2026. Meanwhile, brands like Select maintained a steady 16th rank throughout the same period, suggesting a stable but less dynamic market presence. Cannabals and Holiday have fluctuated in their rankings, with Cannabals dropping to 14th and Holiday slightly improving to 13th by February 2026. NY Honey's sales have shown resilience, maintaining a strong performance even as some competitors experienced declines, positioning it as a rising contender in the New York Vapor Pens market.
Notable Products
In February 2026, New York Honey's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with sales reaching 2977 units. The Barry White Distillate Cartridge (1g) also held steady in the second position, showing a significant increase in sales from previous months. Strawberry Cough Distillate Cartridge (1g) climbed back to third place, swapping positions with Golden Ticket Distillate Disposable (1g), which moved to fourth. The Mimosa Distillate Cartridge (1g) maintained its fifth-place position since January 2026, showing a steady performance. Overall, the rankings for February 2026 indicate strong consistency among the top products, with notable sales growth across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
