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Nov-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a varied performance across different product categories in the state of New York. In the Concentrates category, the brand has maintained a relatively strong presence, consistently ranking within the top 10. Notably, their rank improved from 9th in August 2025 to 7th in October 2025, before slightly dipping back to 9th in November 2025. This indicates a resilient position in the market, with some fluctuations that could be attributed to competitive pressures or seasonal demand changes. Despite these shifts, the brand's ability to remain within the top 10 suggests a stable consumer base and effective market strategies in this category.
In contrast, the Vapor Pens category presents a more challenging landscape for New York Honey (NY Honey), as evidenced by their rankings. Starting at 15th in August 2025, the brand saw a brief improvement to 12th in September, only to drop to 17th and then 19th in the subsequent months. This downward trend highlights potential challenges in maintaining market share against competitors, or perhaps shifts in consumer preferences. The brand's absence from the top 30 in any other states or provinces for these categories might indicate a focused strategy within New York, or it could suggest areas for potential growth and expansion. Understanding these dynamics can provide insights into both the brand's current positioning and future opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has experienced a dynamic shift in its rankings over the past few months. As of November 2025, NY Honey holds the 19th position, a decline from its 12th position in September. This downward trend in rank is accompanied by a decrease in sales, suggesting a need for strategic adjustments. Competitors like Select and Sapphire Farms have shown fluctuations as well, with Select bouncing back to 17th place in November after dropping out of the top 20 in October, and Sapphire Farms slipping to 18th from a stronger 10th place in August. Meanwhile, Nanticoke and ghost. have also seen varied performances, with ghost. not making the top 20 in November. These shifts highlight the competitive volatility in the New York vapor pen market, emphasizing the importance for NY Honey to innovate and adapt to regain its competitive edge.
Notable Products
In November 2025, New York Honey's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since August 2025 with sales of $1,955. The Barry White Distillate Cartridge (1g) also held steady in second place, showing a slight increase in sales compared to October. The Golden Ticket Distillate Disposable (1g) continued its streak in third place, with a modest rise in sales figures. Notably, the Strawberry Cough Distillate Cartridge (1g) climbed to fourth place from its previous absence in October, indicating a resurgence in consumer interest. The Blueberry Muffin Distillate Disposable (1g) made its debut in the rankings at fifth place, marking a new entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
