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Apr-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a mixed performance across different categories and states over the first four months of 2025. In the New York market, the brand has maintained a relatively stable presence in the Concentrates category, holding the ninth position from January to March before slipping slightly to eleventh in April. This shift may indicate increasing competition or changes in consumer preferences within the category. Despite this, the brand's consistent top 15 ranking suggests a strong foothold in the New York market, although the decline in sales from January to March hints at potential challenges that need addressing.
In the Vapor Pens category, New York Honey (NY Honey) has experienced a more dynamic performance. Starting the year at 12th place, the brand briefly fell to 14th in February before climbing to 10th in April, showcasing a positive upward trend in this category. This improvement is further underscored by a notable increase in sales from March to April, highlighting a potential area of growth for the brand. The absence of rankings in other states or categories suggests that New York Honey (NY Honey) may be focusing its efforts primarily in New York, or it might not have reached significant market penetration elsewhere. This concentrated approach could be strategic, allowing the brand to capitalize on its strengths in a familiar market while potentially planning future expansions.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has shown a steady improvement in its market position from January to April 2025. Initially ranked 12th in January, NY Honey faced a slight dip to 14th in February but rebounded to 10th by April. This upward trajectory suggests a positive reception of their products, despite fierce competition. For instance, STIIIZY consistently maintained a top 10 position, fluctuating between 7th and 9th place, while Magnitude experienced a decline from 8th to 11th place by April. PAX also showed an upward trend, climbing from 12th in February to 8th in April, indicating a competitive push in the market. Meanwhile, SMOKE (NY) made a significant leap from being outside the top 20 in January to 12th place by April. These dynamics highlight the competitive pressure on NY Honey, yet their ability to improve rank suggests effective strategies in capturing consumer interest and driving sales in the New York vapor pen market.
Notable Products
In April 2025, the top-performing product for New York Honey (NY Honey) was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with sales of 2966 units. The Barry White Distillate Cartridge (1g) also held steady in the second position, although its sales figures declined slightly compared to previous months. The Golden Ticket Distillate Disposable (1g) made a significant leap to third place, showing an increase in popularity from its previous fifth-place ranking in February. Strawberry Cough Distillate Cartridge (1g) re-entered the rankings in fourth place after not being listed in February and March. Lastly, the Pina Colada Distillate Cartridge (1g) debuted in the rankings at fifth place, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
