Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
New York Honey (NY Honey) is stocked at 140 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
New York Honey (NY Honey) concentrated its October 2026 mix in Vapor Pens at 65.72% share and Concentrates at 31.61%, with Vapor Pens down 29.23% year over year but up 5.79% month over month, while Concentrates surged 70.13% year over year and rose 21.63% month over month. Smaller lines moved in opposite directions: Beverage fell 17.12% month over month to 2.15% share and Pre-Roll, despite a 332.45% year-over-year jump, slipped 25.50% month over month and held just 0.51% share. Combined with a 23.53% year-over-year drop in average price to $32.56 and an overall brand sales decline of 10.37% year over year, the pattern implies a pivot toward higher-ticket Concentrates offsetting Vapor Pen contraction, with month-over-month momentum clustered in two categories but not yet broad-based.
The mix shift implies NY Honey is repositioning toward potency-forward buyers as Concentrates expand 21.63% month over month alongside a 70.13% year-over-year gain, while Vapor Pens maintain scale but require price-led or format refresh to recover from a 29.23% year-over-year decline despite a 5.79% month-over-month lift. With Beverage shrinking 17.12% month over month and Pre-Roll volatile—up 332.45% year over year but down 25.50% month over month—the near-term opportunity is to lean into Concentrates’ acquisition engine to stabilize total sales while using Vapor Pens’ 65.72% share to test margin recapture after the 23.53% price compression, implying a barbell strategy that protects rank 29 in Vapor Pens in New York while building a second leg of demand in Concentrates.
Competitive Landscape
New York Honey (NY Honey) sits at rank #29 in NY Vapor Pens in October 2026, down 6 positions YoY from #23 and slipping 4 spots from #25 in July 2026, while its historical peak was #11 in June 2025; in contrast, Fernway rose from #3 to #1 YoY and Jetty Extracts jumped from #17 to #5 with 168.9% YoY sales growth, indicating NY Honey’s downward rank drift is tied to share consolidation at the top and faster-moving peers. The 26-rank gap between NY Honey’s current #29 and its peak #11, alongside a 2-position three‑month slide versus Mfny (Marijuana Farms New York) climbing from #5 to #3 with 55.4% YoY growth and Ayrloom declining from #2 to #4 with a 15.8% YoY sales drop, implies NY Honey is being squeezed mid-pack as leaders accelerate and former leaders rotate, making its current trajectory a drift toward the lower third unless rank momentum reverses.
Notable Products
New York Honey (NY Honey) sells through vapor formats, with 35.8% of October 2026 sales in all-in-one disposables and 29.8% in cartridges, while distillate concentrates add another 23.8%. That mix places most revenue in pen hardware and distillate, so sales largely come from disposables and 1g cartridges like Blue Dream Distillate Cartridge (1g).
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






