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Dec-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a dynamic performance in the New York market, particularly in the Concentrates category. Over the last few months of 2025, their ranking oscillated slightly but remained consistently within the top 10, moving from 8th to 7th in October, then back to 9th in November, and again to 8th by December. This stability in ranking amidst fluctuating sales indicates a strong foothold in the Concentrates category. The brand's ability to maintain a top 10 position highlights its competitive edge and consumer loyalty in this segment.
In contrast, the Vapor Pens category presents a different narrative for New York Honey (NY Honey) in New York. The brand experienced a decline in rankings, starting at 13th in September and dropping to 20th by November, before a slight recovery to 19th in December. Despite this downward trend in rankings, the brand's sales figures in December show a rebound, suggesting potential for recovery or an adjustment in market strategy. The absence from the top 30 in other states or provinces might indicate a more localized brand presence, focusing heavily on the New York market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, New York Honey (NY Honey) has experienced some fluctuations in its ranking and sales over the last few months of 2025. Starting from a strong position in September with a rank of 13, NY Honey saw a decline to 18 in October and further to 20 in November, before slightly recovering to 19 in December. This trend suggests a competitive pressure from brands like Heavy Hitters, which maintained a relatively stable rank between 14 and 17, and Sapphire Farms, which also showed consistent performance. Despite these challenges, NY Honey's sales in December showed an upward trend, indicating potential recovery or strategic adjustments. Meanwhile, Bloom and Turn have also been vying for market share, with Bloom showing a notable improvement in December. The data underscores the dynamic nature of the Vapor Pens market in New York, where maintaining a competitive edge requires constant adaptation and innovation.
Notable Products
In December 2025, the top-performing product for New York Honey (NY Honey) was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place rank from previous months, with sales of 1869 units. The Barry White Distillate Cartridge (1g) also held steady in the second position, showing minimal fluctuation in its rank over the months. The Golden Ticket Distillate Disposable (1g) continued to secure the third spot, with a notable increase in sales compared to November. Strawberry Cough Distillate Cartridge (1g) climbed to fourth place, reflecting a significant improvement from its absence in the October rankings. Lastly, the Blueberry Muffin Distillate Disposable (1g) maintained its fifth-place position, showing a steady entry into the top ranks since November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
