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Jul-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has demonstrated notable dynamics in the New York market, particularly in the Concentrates category. From April to July 2025, the brand oscillated between the 11th and 14th positions. Although there was a dip to the 14th rank in May, NY Honey quickly recovered, regaining its 11th position by July, indicating resilience and a strong market presence. This fluctuation suggests a competitive landscape where NY Honey is maintaining its foothold, but vigilance is necessary to sustain or improve its position amidst other emerging brands.
In the Vapor Pens category, NY Honey started strong in April 2025 with a 10th place ranking in New York, climbing to the 9th position in May before experiencing a slight decline to 11th by July. Despite this minor setback, the brand's sales figures reveal a robust performance, with sales peaking in May. The slight drop in rankings towards July, coupled with a decrease in sales, could indicate seasonal trends or increased competition. This performance highlights the importance of strategic adjustments to maintain or elevate NY Honey's standing in this highly competitive category.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has experienced a dynamic shift in its market position from April to July 2025. Initially ranked 10th in April, NY Honey climbed to 9th in May, only to slip back to 10th in June and further to 11th in July. This fluctuation in rank highlights the competitive pressure from brands like Cannabals, which improved its rank from 14th in April to 9th by July, and Hashtag Honey, which ascended from 19th to 10th over the same period. Despite these challenges, NY Honey maintained strong sales, peaking in June before a slight decline in July. Meanwhile, Magnitude held steady in the rankings, consistently placing around 11th or 12th, while Select made a notable leap from outside the top 20 in April to 13th by June. This competitive environment underscores the importance for NY Honey to innovate and adapt to maintain its market share amidst rising competitors.
Notable Products
In July 2025, the top-performing product for New York Honey (NY Honey) was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking since April with sales of 2669 units. The Barry White Distillate Cartridge (1g) also held steady in the second position, indicating consistent consumer preference. Notably, the Strawberry Cough Distillate Cartridge (1g) climbed to third place, marking its first ranking since April. The Mimosa Distillate Cartridge (1g) dropped to fourth place after reaching third in June, suggesting a slight dip in popularity. Lastly, the Pina Colada Distillate Cartridge (1g) re-entered the rankings in fifth place, maintaining a steady presence since April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
