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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, New York Honey (NY Honey) concentrated 69.89% of sales in Vapor Pens while growing Concentrates to 26.77% share, with Vapor Pens down 43.37% year over year and 8.11% month over month, and Concentrates up 30.47% year over year but down 2.76% month over month. Beverage held 2.57% share with a 2.81% month-over-month dip, and Pre-Roll slipped 29.87% month over month to 0.77% share; against this mix, overall brand sales fell 30.52% year over year as the average price declined 18.63%. With Vapor Pens ranked 25th in New York and carrying the largest share, the pattern implies a dependence on a contracting anchor category that is outpacing the brand’s total decline while a growing Concentrates line is not yet large enough to offset the drag.
The shift toward Concentrates (+30.47% YoY at 26.77% share) alongside a price point that is 18.63% lower year over year suggests the brand is trading customers into higher-priced formats while discounting its core Vapor Pens to defend volume, a mix that compresses revenue when Vapor Pens still represent 69.89% of sales. Beverage and Pre-Roll, together at 3.34% share with month-over-month declines of 2.81% and 29.87%, provide little ballast; coupled with a June 2026 Vapor Pens rank of 25 in New York and an 8.11% month-over-month slide in that category, the implication is that near-term positioning hinges on accelerating Concentrates penetration or further ceding Vapor Pens rank in exchange for price-led retention.
Competitive Landscape
New York Honey (NY Honey) sits at rank #25 in NY Vapor Pens in June 2026, down 13 positions YoY from #12 and 6 positions lower than March 2026’s #19, while still well below its peak of #9 from June 2024; meanwhile, Jaunty held #1 YoY-to-current while its sales fell 18.1%, and Jetty Extracts surged from #23 YoY to #5 on 238.2% sales growth, indicating that NY Honey’s share is being displaced by faster climbers despite top-tier incumbents softening. Compared with Fernway moving from #3 YoY to #2 with 40.0% sales growth and Florist Farms improving from #6 YoY to #4 on 38.7% growth, NY Honey’s slide from #19 in March 2026 to #25 in June 2026 signals erosion in competitive velocity and distribution that, if unaddressed, points to continued mid-pack drift rather than recovery toward the prior #9 ceiling.
Notable Products
Blueberry Muffin Distillate Disposable (1g) posted the steepest decline at -13.8% while sliding to rank 6, and Blue Dream Distillate Cartridge (1g) also contracted -11.8% at rank 1, indicating headwinds concentrated at the very top of the chart. Barry White Distillate Cartridge (1g) was a rare riser at +8.1% and held rank 2, whereas Strawberry Cough Distillate Cartridge (1g) fell -11.1% at rank 4, and five of the top ten are Vapor Pens SKUs, consolidating the mix around a single category despite uneven momentum. Apple Berry Distillate Disposable (2g) entered at rank 8 with $35,449 and Blue Dream Distillate Disposable (1g) debuted at rank 10, placing two new Vapor Pens into the top ten while Mimosa Distillate Cartridge (1g) slipped -9.6% at rank 5. The pattern implies New York Honey (NY Honey) is leaning into a Vapor Pens-led lineup that can refresh with new disposables, but near-term share depends on stabilizing declines among flagship cartridges while nurturing 2g formats for incremental volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
