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Oct-2025
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Overview
Market Insights Snapshot
UMAMII's performance in the New York market has shown notable fluctuations across different product categories over the past few months. In the Concentrates category, UMAMII has made significant strides, moving from a rank of 27th in July 2025 to 15th by October 2025. This upward trajectory is underscored by a substantial increase in sales, indicating a growing consumer interest and possibly effective marketing strategies or product innovations. Conversely, in the Flower category, UMAMII's ranking has seen a decline, slipping from 30th in July to 51st in October. This decline suggests potential challenges in maintaining market share or could reflect broader market dynamics affecting the Flower category.
In the Edible category within New York, UMAMII has struggled to break into the top 30, with rankings hovering in the 60s throughout the observed period. This consistent ranking outside the top 30 could indicate a competitive landscape where UMAMII has yet to carve out a substantial niche. Despite these challenges, the sales figures in this category show a slight upward trend, which might suggest a slow but steady acceptance of their edible products. The contrasting performances across these categories highlight the varied consumer preferences and competitive pressures UMAMII faces in the New York market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, UMAMII has experienced notable fluctuations in its ranking from July to October 2025. Initially positioned at 30th in July, UMAMII saw a slight improvement to 29th in August, but subsequently dropped to 46th in September and further to 51st in October. This downward trend contrasts with the upward momentum of competitors such as Binske, which climbed from 95th in July to 54th in October, and Dragonfly Cannabis, which surged from being unranked in July to 46th in October. Despite these ranking challenges, UMAMII's sales remained robust, indicating a loyal customer base, although they were significantly lower than the peak sales figures seen in August. Meanwhile, High Peaks maintained a consistent presence in the top 70, and Pot & Head emerged strongly in September and October. These dynamics suggest that while UMAMII faces stiff competition, there is potential for strategic adjustments to regain its market position.
Notable Products
In October 2025, Kool Whip (3.5g) emerged as the top-performing product for UMAMII, securing the number one rank with notable sales of 1235 units. Ogkb (3.5g) followed closely in second place, while Cheetah Piss (1g) slipped to third after previously holding the second position in September. Jokerz (1g) maintained a strong presence in the market, ranking fourth. Cherry Paloma (3.5g) rounded out the top five, demonstrating consistent sales performance. These rankings indicate a slight shift in consumer preferences from September, with Kool Whip (3.5g) making a significant leap to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
