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Feb-2026
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Overview
Market Insights Snapshot
UMAMII has shown a notable upward trajectory in the New York market, particularly in the Concentrates category. Their rank improved consistently from 10th in November 2025 to 7th by February 2026, indicating a steady climb in popularity and market presence. This positive movement is mirrored by a significant increase in sales, suggesting growing consumer demand and successful market strategies. However, in the Edible category, UMAMII's performance is less robust, as they did not rank in the top 30 in November 2025 and saw a decline to 70th by February 2026. This indicates potential challenges in capturing market share within this category, despite a brief improvement in December and January.
In the Flower category, UMAMII has experienced some fluctuation in New York, maintaining a relatively stable rank around the mid-60s before improving to the mid-50s by early 2026. This suggests a moderate but promising foothold in the Flower market, with room for growth. Meanwhile, their entry into the Pre-Roll category in February 2026 at 97th place marks a new venture, indicating initial steps into this segment. The absence of rankings in earlier months suggests that Pre-Rolls might be a recent addition to their product line, potentially opening new avenues for expansion. Overall, while UMAMII shows strength in certain categories, there are clear opportunities for improvement and growth in others.
Competitive Landscape
In the competitive landscape of the New York concentrates market, UMAMII has demonstrated a notable upward trajectory in brand ranking over the analyzed period. Starting from a rank of 10th in November 2025, UMAMII climbed to 7th by February 2026, showcasing a consistent improvement in its market position. This upward movement is particularly significant when compared to competitors such as #Hash, which fluctuated between ranks 5 and 7, and Hudson Cannabis, which experienced a slight decline from 4th to 6th place. Meanwhile, Blotter and New York Honey (NY Honey) displayed more volatility, with Blotter dropping to 9th in February 2026. UMAMII's sales growth trajectory also mirrors its rank improvement, indicating a robust performance relative to its competitors. This trend suggests that UMAMII is effectively capturing market share, likely due to strategic marketing efforts and product differentiation within the concentrates category.
Notable Products
In February 2026, the top-performing product for UMAMII was Georgia Apple Pie (3.5g) in the Flower category, achieving the number one rank with sales of 753 units. Big Head (3.5g), also in the Flower category, climbed to the second position from its previous fifth place in November 2025. GMO (3.5g) secured the third spot, showing a strong entry with no prior ranking. Gary Payton x Lemley Cured Resin (1g) in the Concentrates category dropped from first in January 2026 to fourth in February. The Now n Laterz Full Melt Bubble Hash Infused Pre-Roll 5-Pack (2.5g) maintained its fifth position from January to February, indicating consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
