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Apr-2025
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Overview
Market Insights Snapshot
UMAMII's performance in New York across various categories shows a mixed trajectory. In the Concentrates category, the brand maintained a stable presence in the top 30 for the first three months of 2025 but failed to secure a spot in April, indicating a potential decline in market competitiveness. This drop from the rankings could be concerning, as it suggests a need for strategic adjustments to regain momentum. Meanwhile, UMAMII's Flower category has demonstrated a consistent upward trend, climbing from 67th in January to 46th by April. This positive movement highlights the brand's growing popularity and market penetration in the Flower category within the state.
Conversely, UMAMII's performance in the Vapor Pens category in New York has been less impressive, with rankings fluctuating between 87th and 92nd over the four-month period. Despite a slight improvement in April, they have not broken into the top 80, suggesting challenges in capturing consumer interest or facing stiff competition. This contrasts with their Flower category success, indicating potential areas of focus for the brand to enhance its market position. While UMAMII has seen significant sales growth in the Flower category, the lack of a top 30 presence in Concentrates and the lower rankings in Vapor Pens signal areas for potential improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, UMAMII has demonstrated a notable upward trajectory in its rankings from January to April 2025. Starting at 67th place in January, UMAMII climbed to 46th by April, indicating a positive shift in market presence. This improvement is particularly significant when compared to competitors such as Lobo, which fluctuated in rankings, ultimately landing at 47th in April, despite a spike in sales. Meanwhile, CAM maintained a consistent position around the low 40s, with stable sales growth, and 1937 showed a dramatic rise from being unranked in January to 41st in April. High Peaks experienced a slight decline from 46th to 48th over the same period. UMAMII's steady climb in rankings, coupled with its increasing sales, suggests a strengthening brand presence and competitive edge in the New York flower market.
Notable Products
In April 2025, the top-performing product for UMAMII was Trifi Cookies (3.5g) in the Flower category, securing the number one rank with sales of 620 units. GMO (3.5g) also made a significant leap to the second position, compared to its fifth-place rank in January. Big Head (3.5g) emerged in third place, followed by Georgia Apple Pie (3.5g) and Mendo Breath (3.5g) in fourth and fifth positions, respectively. Notably, the rankings for Big Head, Georgia Apple Pie, and Mendo Breath were not present in previous months, indicating a fresh entry or a shift in consumer preference. These changes in rank highlight a dynamic market with shifting consumer interests in UMAMII's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
