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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
UMAMII’s May 2026 mix is concentrated in Concentrates at 63.99% share with year-over-year growth of 3754.77% and month-over-month growth of 16.05%, while Vapor Pens hold 17.99% share with 476.95% YoY and 40.98% MoM growth; in contrast, Flower sits at 11.12% share with -76.42% YoY and -48.08% MoM declines. Pre-Roll contributes 3.90% share with 3.98% YoY but -53.43% MoM, and Edible has 3.00% share with 7285.76% YoY but -25.90% MoM; the average price rose 49.65% YoY to $51.86, and Concentrates average price is $63.38. With UMAMII ranked 4 in Concentrates in New York and top-state performance anchored there, the mix shift toward high-priced Concentrates alongside accelerating Vapor Pens implies deliberate premium-weighted specialization and a pullback from commoditized Flower.
The combination of a 63.99% Concentrates share and a 17.99% Vapor Pens share with double-digit MoM gains (+16.05% and +40.98%, respectively) against concurrent MoM contractions in Flower (-48.08%) and Pre-Roll (-53.43%) signals a pivot toward inhalable formats with higher pricing power and away from lower-margin volume plays; Edible’s 7285.76% YoY surge but -25.90% MoM suggests trial rather than durable scale. The 49.65% YoY increase in average price alongside a rank of 4 in Concentrates in New York indicates pricing is being supported by category leadership rather than discount reliance, implying UMAMII’s positioning is consolidating around premium concentrate-led baskets with Vapor Pens as the acquisition on-ramp.
Competitive Landscape
UMAMII is ranked #4 in NY Concentrates in May 2026, a 26-place climb from #30 year over year, and up 3 spots from #7 in February 2026; this move coincides with a peak rank of #4 in May 2026 and places UMAMII directly behind Mfny (Marijuana Farms New York) holding #1 both this year and last, while Jetpacks advanced from #4 to #2 and RYTHM improved from #5 to #3, indicating UMAMII’s rapid ascent narrows the competitive gap but still leaves two rank positions to close against peers moving upward at the same time.
Notable Products
Private Reserve - Blissful Wizard Cold Cure Live Rosin (1g) delivered the standout move in May 2026 with an 83.2% month-over-month surge to rank 1, while Do Si Dos Live Rosin Disposable (0.5g) slipped 6.2% to rank 4, indicating shopper momentum concentrated at the very top rather than spread across formats. Concentrates occupy seven of the top ten slots including ranks 1 through 3, and Private Reserve - Candy Cake Cold Cure Live Rosin (1g) added an 18.1% lift at rank 7 alongside a modest 2.2% gain for Private Reserve - Strawberry Guava Live Rosin (1g) at rank 5, whereas Vapor Pens hold only ranks 4 and 10 with a mixed trend. With Concentrates capturing the upper ranks and the largest MoM gain coming from a premium cold cure SKU, the mix points to UMAMII consolidating around high-end rosin as the commercial priority over inhalable hardware.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
