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Jul-2025
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Overview
Market Insights Snapshot
UMAMII's performance in the New York market has shown varied results across different categories. In the Concentrates category, the brand made a significant entry into the top 30 brands by June 2025, ranking 24th, but slightly dropped to 26th by July. This indicates a positive trajectory, suggesting an increasing consumer interest in their concentrates. However, in the Vapor Pens category, UMAMII faced challenges, as it did not rank in the top 30 in June, but managed to re-enter in July at 98th place. Such fluctuations indicate potential volatility or competitive pressure in the vapor pen market, which may require strategic adjustments.
In the Flower category, UMAMII has shown a strong upward trend in New York. Starting from a rank of 49 in April, the brand climbed to 29th by July, reflecting a steady increase in market presence and consumer preference. The substantial jump in sales from April to July underscores this positive movement. While the absence of top 30 rankings in some categories might seem concerning, the overall growth in the Flower segment highlights UMAMII's potential for capturing a larger market share. This suggests that while some categories may need more focus, the brand's strategy in the flower market is yielding favorable results.
Competitive Landscape
In the competitive landscape of the Flower category in New York, UMAMII has shown a notable upward trajectory in its rankings from April to July 2025. Starting at 49th place in April, UMAMII climbed to 29th by July, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Smoakland, which only entered the top 50 in June and July, and CAM, which improved its rank from 46th in April to 32nd in July. Meanwhile, Preferred Gardens demonstrated a remarkable rise from 80th to 28th, slightly ahead of UMAMII by July, suggesting a competitive edge in sales growth. Despite this, UMAMII's sales figures have shown a consistent upward trend, closing the gap with top competitors like Hashtag Honey, whose rank fluctuated but ended just above UMAMII in July. This data highlights UMAMII's growing influence and potential for further market penetration in the New York Flower category.
Notable Products
In July 2025, UMAMII's top-performing product was Jokerz (3.5g) in the Flower category, securing the number 1 rank with notable sales of 2210 units. Following closely was Purple Punch (3.5g), also in the Flower category, which achieved the second rank. GMO (3.5g) saw a slight drop, moving from second place in June to third in July, despite a consistent sales increase to 870 units. London Jelly (3.5g) entered the top five, ranking fourth, while Dosidos (3.5g) rounded out the list in fifth place. The rankings highlight a dynamic shift with Jokerz (3.5g) making a significant leap to the top spot, while GMO (3.5g) experienced a minor decline in its ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
