Aug-2025
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Overview
Market Insights Snapshot
UMAMII's performance across different categories in New York reveals notable trends. In the Concentrates category, UMAMII managed to break into the top 30 in June 2025, ranking 24th, but saw a gradual decline to 31st by August 2025. This indicates a decrease in momentum, as sales figures also decreased from $24,677 in May to $16,148 in August. Meanwhile, in the Flower category, UMAMII showed impressive growth, climbing from a rank of 47 in May to 28 in August, reflecting a steady increase in sales from $232,809 to $403,849 over the same period. This upward trajectory in the Flower category suggests that UMAMII may be gaining a stronger foothold in this segment.
In contrast, UMAMII's presence in the Vapor Pens category in New York was less consistent. After ranking 100th in May, the brand was absent from the top 30 in June, reappeared at 99th in July, and again fell out of the top 30 in August. This fluctuation indicates challenges in maintaining a competitive position within this category. The absence of a top 30 ranking in June and August suggests that UMAMII's Vapor Pens may be struggling to capture significant market share compared to other categories. This variability highlights the competitive nature of the Vapor Pens market and suggests areas where UMAMII might need to focus more effort to improve its standing.
Competitive Landscape
In the competitive landscape of the New York flower category, UMAMII has demonstrated a notable upward trajectory in its rankings and sales over the summer months of 2025. Starting from a rank of 47 in May, UMAMII climbed to 28 by August, showcasing a significant improvement compared to competitors like Good Green and Florist Farms, both of which saw a decline in their rankings, slipping out of the top 20 by August. UMAMII's sales have also shown a positive trend, with August sales figures surpassing those of Heady Tree and Doobie Labs, who despite being ranked higher in earlier months, experienced less growth in sales. This upward momentum positions UMAMII as a rising contender in the market, potentially capturing more market share as it continues to improve its brand presence and consumer appeal.
Notable Products
For August 2025, UMAMII's top-performing product was Jokerz (3.5g) from the Flower category, maintaining its leading position with a sales figure of 1430 units. Wedding Cake (3.5g) secured the second spot, while Cheetah Piss (3.5g) followed closely as the third best-seller. GMO (3.5g) improved its ranking from fifth in July to fourth in August, showing a positive trend in sales performance. Gary Payton (3.5g) entered the top five for the first time, marking its debut at the fifth position. This month saw stable top rankings for Jokerz (3.5g), while other products exhibited notable shifts, indicating dynamic consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.