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Dec-2025
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Overview
Market Insights Snapshot
UMAMII has shown a robust performance in the New York concentrates category, with a consistent upward trajectory in rankings from September to December 2025. Starting at rank 22 in September, they climbed to 10th place by December, reflecting a significant improvement in their market position. This positive trend is further evidenced by a nearly threefold increase in sales during this period, indicating a growing consumer interest and acceptance of their products in this category. In contrast, their presence in the edibles category was less prominent, as they only appeared in the rankings in September and December, both times at rank 64, suggesting limited market penetration or competition from other brands.
In the flower category in New York, UMAMII experienced a decline in rankings, moving from 52nd in September to 68th by December 2025. This downward trend in rank might suggest challenges in maintaining a competitive edge or possibly a shift in consumer preferences. Despite the drop in rankings, their sales figures remained relatively stable, indicating a loyal customer base that consistently purchases their products. This dichotomy between sales stability and rank decline could imply that while they maintain a solid core customer group, expanding their market share in this category might require strategic adjustments or innovations.
Competitive Landscape
In the competitive landscape of the Flower category in New York, UMAMII has experienced a gradual decline in rank from September to December 2025, moving from 52nd to 68th position. This trend is indicative of the brand's challenges in maintaining its competitive edge, especially when compared to brands like Pot & Head, which has shown a more stable performance, even improving its rank from 58th in September to 67th by December. Meanwhile, urbanXtracts has demonstrated a positive trajectory, climbing from 90th to 66th over the same period, suggesting a successful strategy in capturing market share. Despite UMAMII's sales peaking in October, the subsequent decline in both rank and sales highlights the competitive pressures from both established and emerging brands like Her Highness NYC and Kings & Queens, the latter of which entered the top 20 in December. This analysis underscores the importance for UMAMII to innovate and potentially reevaluate its market strategies to regain its standing in the New York Flower market.
Notable Products
In December 2025, the top-performing product for UMAMII was Now n Laterz x Big Head Live Cured Resin (1g) from the Concentrates category, securing the first rank with sales of 368 units. Papaya Live Rosin (1g) maintained its second position from November, showing a consistent performance with sales increasing from 340 to 360 units. Both Dosidos (14g) and Gary Payton (14g) from the Flower category shared the third rank, indicating a stable demand for these products. Gary Payton Infused Pre-Roll (1g) ranked fourth, showcasing significant consumer interest in pre-rolls. Overall, the rankings for December reflect a stable trend in product preferences compared to previous months, with no major shifts in top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
