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Mar-2026
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Overview
Market Insights Snapshot
UMAMII has shown a notable performance in the New York market, particularly within the Concentrates category. The brand has consistently climbed the rankings, moving from 8th place in December 2025 to an impressive 4th place by March 2026. This upward trend is reflected in their sales, which saw a substantial increase, indicating strong consumer demand and effective market strategies. However, in the Edible category, UMAMII has struggled to break into the top 30, with rankings fluctuating and eventually disappearing from the list by March 2026. This suggests a potential area for growth and improvement for the brand if they aim to capture a larger share of the edible market.
In the Flower category, UMAMII's performance in New York has been less stable. Despite a brief rise in ranking from 69th in December 2025 to 55th in January 2026, their position fell back to 67th by March 2026. This decline coincides with a decrease in sales, suggesting challenges in maintaining consumer interest or facing increased competition. The brand's inability to secure a top 30 position in this category highlights the competitive nature of the Flower market and points toward potential strategic adjustments needed to enhance their market presence. Such insights into different categories and states can help stakeholders understand where UMAMII excels and where it needs to pivot for better performance.
Competitive Landscape
In the competitive landscape of New York's concentrates category, UMAMII has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from the 8th position in December 2025, UMAMII climbed to the 4th position by March 2026. This ascent is particularly significant when compared to competitors like Jetpacks and Mfny (Marijuana Farms New York), which have maintained stable ranks at the top, with Jetpacks consistently holding the 2nd position and Mfny leading at 1st. Meanwhile, #Hash and Nyce have shown fluctuations, with #Hash peaking at 5th in February 2026 before returning to 6th, and Nyce dropping from 4th to 5th in March 2026. UMAMII's sales growth, particularly its surge in March 2026, suggests a strong market presence and increasing consumer preference, positioning it as a rising contender in the concentrates market.
Notable Products
In March 2026, the top-performing product for UMAMII was the 14th Dimension Cured Resin (1g) in the Concentrates category, securing the number one rank. Georgia Apple Pie (3.5g) maintained its second-place position from February, with sales reaching 492 units. GMO (3.5g) also held steady at third place, while Big Head (3.5g), previously ranked first, slipped to fourth position. Pancakes Live Rosin (1g) entered the top five, ranking fifth, marking a notable presence in the Concentrates category. Overall, the rankings indicate a consistent demand for both Flower and Concentrates products, with some fluctuations in the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
