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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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UMAMII is stocked at 159 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, UMAMII concentrated its mix around Concentrates at 69.62% share with 813.43% year-over-year growth and 77.92% month-over-month, while Vapor Pens held 21.21% share with 9,979.24% year-over-year and a -10.51% month-over-month decline; Flower shrank to 6.82% share with -67.55% year-over-year and -45.18% month-over-month, and Edible inched up 1.93% share with 55.27% year-over-year and 4.80% month-over-month. Average price rose 149.67% year-over-year to $62.14 as category leaders priced higher—Concentrates at $69.10 and Vapor Pens at $73.46—while Pre-Roll eroded to 0.42% share with -75.75% year-over-year and -44.96% month-over-month. This mix implies a deliberate pivot into higher-ticket inhalable formats that expand revenue faster than unit volume, concentrating risk and upside in two categories with divergent month-over-month trajectories.
UMAMII’s rank of 2 in Concentrates within New York alongside a 77.92% month-over-month surge and a 9,979.24% year-over-year spike in Vapor Pens signals a premium-led positioning supported by price tolerance, but with operational exposure where Vapor Pens softened -10.51% month-over-month and Flower contracted -45.18% month-over-month. With Concentrates carrying 69.62% share and Vapor Pens 21.21% share, the brand is trading breadth for depth, using higher average prices—up 149.67% year-over-year—to sustain revenue even as legacy combustible formats like Pre-Roll fall -44.96% month-over-month; the pattern implies priority on maintaining the Concentrates rank while smoothing Vapor Pens volatility to prevent overreliance on a single growth engine.
Competitive Landscape
UMAMII is ranked #2 in New York Concentrates in October 2026, up 15 positions from #17 year over year, and it improved from #3 three months ago to its peak of #2 in October 2026, while Mfny (Marijuana Farms New York) held #1 both this year and last year and RYTHM sits at #3 after rising from #4 as its sales grew 71.1% YoY; against this, Jetpacks slid from #2 to #4 with a 22.9% YoY sales decline, indicating UMAMII’s move from #17 to #2 is less about category churn at the top than about displacement of mid-tier incumbents, and the trajectory implies UMAMII is now a sustained top-two contender that must convert proximity to #1 into share capture rather than rank volatility.
Notable Products
UMAMII’s October 2026 lineup leans on very recent releases, with products first sold in the last 6 months generating 73.7% of brand sales and filling 9 of the top 10 spots, led by Chile Azul Live Rosin (2g) and Papaya Live Rosin (2g). That weight on fresh launches means most of its sales come from new items rather than long-running SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
