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Apr-2026
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Overview
Market Insights Snapshot
UMAMII has demonstrated notable performance in the New York market, particularly within the Concentrates category. Over the first four months of 2026, UMAMII has made significant strides, climbing from the 8th position in January to a commendable 4th position by March, before slightly dipping to 5th place in April. This upward trajectory indicates a strong consumer preference and effective market strategy in this category, as evidenced by their increasing sales figures. In contrast, the Edible category presents a more static scenario, with UMAMII consistently ranking outside the top 50, hovering around the 57th to 59th positions. This suggests that while there is a steady interest, it has not yet translated into significant market penetration or growth.
In the Flower category, UMAMII's performance has seen a gradual decline in New York, moving from 55th place in January to 68th place by April. This downward trend may indicate challenges in maintaining competitiveness or consumer interest in this segment. On a more positive note, UMAMII made an entry into the Vapor Pens category in April, debuting at the 71st position, which marks their first appearance in the top rankings for this category. This could signal a new growth opportunity if the brand can leverage its strengths and expand its product offerings in this area. Overall, while UMAMII shows strong performance in certain categories, there are clear areas where strategic improvements could enhance their market standing.
Competitive Landscape
In the competitive landscape of New York's concentrates category, UMAMII has demonstrated a notable upward trajectory in its market position, moving from 8th place in January 2026 to a peak of 4th in March, before settling at 5th in April. This upward movement signifies a positive trend in sales performance, as UMAMII's sales have consistently increased, closely approaching those of #Hash, which improved its rank from 6th to 4th over the same period. Despite being outperformed by top players like Jetpacks, which maintained a steady 2nd place, UMAMII's growth trajectory is promising, especially as it surpassed Nyce, which experienced a slight decline from 4th to 6th place. UMAMII's ability to climb the ranks amidst strong competition suggests a strengthening brand presence and increasing consumer preference, positioning it as a formidable competitor in the New York concentrates market.
Notable Products
In April 2026, the top-performing product for UMAMII was 14th Dimension Cured Resin (1g) in the Concentrates category, maintaining its first-place rank from the previous month with sales of 878. The Do Si Dos Live Rosin Disposable (0.5g) in the Vapor Pens category made a notable entry into the rankings at second place. GMO (3.5g) in the Flower category dropped one position from second to third place since March. Private Reserve - Strawberry Guava Live Rosin (1g) debuted in the fourth position in Concentrates. Wedding Cake (3.5g) in the Flower category was ranked fifth, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
