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Nov-2025
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Overview
Market Insights Snapshot
UMAMII has shown a significant upward trajectory in the Concentrates category in New York. Starting from a rank of 34 in August 2025, the brand climbed to position 10 by November 2025, demonstrating a steady improvement in market presence. This impressive ascent is accompanied by a notable increase in sales, reflecting the brand's growing popularity and consumer acceptance in this category. In contrast, the Edible category tells a different story, where UMAMII did not make it into the top 30 rankings from September through November, indicating potential challenges in capturing market share in this segment.
In the Flower category, UMAMII's performance in New York has been less consistent. The brand started at rank 30 in August but experienced a gradual decline, falling to rank 63 by November. This downward trend suggests possible competitive pressures or shifts in consumer preferences that have impacted UMAMII's standing. Despite this, the sales figures, while fluctuating, remain substantial, hinting at a loyal customer base that continues to support the brand. This mixed performance across different categories underscores the dynamic and competitive nature of the cannabis market in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, UMAMII has experienced a notable decline in rank from August to November 2025, dropping from 30th to 63rd position. This downward trend in ranking is accompanied by a decrease in sales, which contrasts sharply with the performance of competitors like Major and urbanXtracts. Major, for instance, improved its rank from 70th to 64th, with a consistent increase in sales over the same period. Similarly, urbanXtracts made significant strides, climbing from 88th to 65th, with sales surpassing those of UMAMII by November. Meanwhile, High Peaks and High Falls Canna New York have maintained relatively stable positions, with sales figures that suggest a more resilient market presence compared to UMAMII. This competitive pressure highlights the need for UMAMII to reassess its strategies to regain its foothold in the market.
Notable Products
In November 2025, the top-performing product for UMAMII was Ogkb 2.0 (1g) in the Flower category, achieving the number one rank with sales of 531 units. Papaya Live Rosin (1g) in the Concentrates category followed closely behind at the second position. Big Head (3.5g), another Flower product, secured the third spot, showcasing a strong preference for Flower products among consumers. Jokerz (1g) ranked fourth, while Hybrid Variety Microdot Gummies 33-Pack (99mg) in the Edible category rounded out the top five. Notably, these rankings represent a new listing for November 2025, as no previous monthly rankings were available for comparison.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
