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Sep-2025
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Overview
Market Insights Snapshot
UMAMII's performance in the New York cannabis market demonstrates some interesting dynamics across different product categories. In the Concentrates category, UMAMII showed a remarkable improvement from August to September 2025, moving from a rank of 32 to 17. This upward trend is significant, especially considering their sales nearly doubled during this period, suggesting a strong market response. However, their presence in the Vapor Pens category was less prominent, as they did not rank in the top 30 for most months, indicating a potential area for growth or strategic reevaluation.
In the Flower category, UMAMII experienced fluctuations in their rankings, with a notable improvement in July and August 2025, reaching as high as rank 28. However, by September, they dropped back to rank 46, which might suggest changes in consumer preferences or increased competition. Despite this, their sales figures remained robust, particularly in July and August, showing that while their ranking dipped, they maintained a strong foothold in terms of sales volume. This mixed performance across categories highlights both the challenges and opportunities UMAMII faces in the competitive New York market.
Competitive Landscape
In the competitive landscape of the New York flower category, UMAMII experienced notable fluctuations in its ranking from June to September 2025. Initially ranked 43rd in June, UMAMII climbed to 29th in July and further improved to 28th in August, before dropping to 46th in September. This dynamic shift in rank highlights a period of strong performance in the mid-summer months, likely driven by a surge in sales, which peaked in August. However, the subsequent decline in September suggests increased competition or market saturation. Competitors such as Hashtag Honey maintained a relatively stable presence, ranking between 32nd and 41st, while Generic AF made a significant leap from 97th in August to 48th in September, indicating a potential threat to UMAMII's market share. Meanwhile, Her Highness NYC and Golden Garden remained outside the top 20, suggesting they are less of an immediate concern for UMAMII's competitive positioning.
Notable Products
In September 2025, UMAMII's top-performing product was Cheetah Piss (3.5g) in the Flower category, which climbed to the number one spot with sales of 972 units. This product saw a significant rise from its third position in August 2025. Cheetah Piss (1g) also performed well, securing the second rank. Jokerz (3.5g), which previously held the top spot in July and August, fell to third place. GMO (1g) re-entered the rankings at fourth, while Gary Payton (3.5g) maintained its position at fifth place from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
