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Dec-2024
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Overview
Market Insights Snapshot
Super Good has shown notable performance fluctuations across different categories and states, particularly in the Flower category in Nevada. Starting from a rank of 30 in September 2024, the brand improved to 20 in October, indicating a significant upward trend in consumer preference or market penetration. However, this momentum was briefly interrupted in November, as the rank slipped back to 27, before making a strong comeback in December with a rank of 14. Such movements suggest that while Super Good is gaining traction, there may be factors affecting its consistent performance, possibly due to market competition or seasonal demand variations.
In terms of sales, Super Good experienced a substantial increase from September to October, with sales rising from approximately $197,857 to $341,965, reflecting a positive reception in the market. The subsequent dip in November sales to around $219,853, followed by a rebound in December to $366,161, further highlights the brand's dynamic position in the market. The absence of Super Good in the top 30 rankings in other states or categories might indicate areas for potential growth or existing challenges in expanding their market presence beyond Nevada's Flower category.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Super Good has shown a notable upward trajectory in its rankings and sales, reflecting a strengthening market position. From September to December 2024, Super Good climbed from rank 30 to 14, indicating a significant improvement in its competitive standing. This upward movement is particularly impressive when compared to brands like Summa Cannabis, which also improved its rank from 16 to 12, and Good Green, which ascended from 27 to 15. However, Firestar experienced fluctuations, peaking at rank 9 in October but dropping to 13 by December. Meanwhile, Flower House saw a resurgence from rank 37 in November to 16 in December. Super Good's sales growth aligns with its rank improvement, suggesting effective strategies in capturing market share, particularly as it surpassed Good Green and approached the ranks of Summa Cannabis and Firestar by the end of the year.
Notable Products
In December 2024, Alien Kush (14g) emerged as the top-performing product for Super Good, climbing from third place in November to first, with notable sales of 2252 units. 702 Headband (14g) remained a strong contender, holding the second position after leading in both September and October. OG Diesel (14g) improved its rank from second in November to third in December, showing a steady upward trend. Pink Runtz (14g) fell slightly, moving from third in October to fourth in December. Cap Junkie (14g) maintained its fifth-place ranking from November to December, despite a significant drop from its second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
