Jun-2024
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Overview
Market Insights Snapshot
In Nevada, Lavi has shown significant progress in the Flower category over recent months. Starting at rank 19 in March 2024, Lavi climbed to rank 14 in April and continued its upward trajectory to reach rank 9 by June 2024. This consistent improvement in the rankings highlights a strong performance and growing consumer preference for Lavi's Flower products. However, in the Pre-Roll category, Lavi's presence has been less impactful. The brand was not in the top 30 in March 2024, and although it entered the rankings at position 70 in April and improved to 59 in May, it failed to maintain a top 30 position in subsequent months. This indicates a need for strategic adjustments in their Pre-Roll offerings to capture a larger market share.
The sales trends for Lavi in Nevada's Flower category also reflect their rising popularity. Despite a slight dip in sales from May to June, the overall upward movement in rankings suggests that Lavi's market strategies are effectively resonating with consumers. The Pre-Roll category, on the other hand, presents a challenge. With sales figures not enough to secure a top 30 position in March and June, it is evident that Lavi needs to reassess its approach to this segment. The disparity in performance between these two categories emphasizes the importance of targeted marketing and product development to ensure balanced growth across all segments.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Lavi has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 19 in March 2024, Lavi climbed to 14 in April, 10 in May, and reached 9 by June. This consistent improvement indicates a strong market presence and growing consumer preference. In contrast, BaM / Body and Mind experienced a significant fluctuation, starting at rank 30 in March, dropping to 45 in April, and then making a substantial leap to rank 11 in May and 8 in June. Meanwhile, Nature's Chemistry maintained a stable position around rank 7 throughout the same period, and FloraVega / Welleaf showed variability, peaking at rank 6 in May but falling to 11 by June. Twelve Twelve also demonstrated a positive trend, moving from rank 18 in March to 10 in June. These dynamics suggest that while Lavi is gaining traction, it faces stiff competition from both established and fluctuating brands in the Nevada Flower market.
Notable Products
In June 2024, the top-performing product for Lavi was Orange Beltz (14g) in the Flower category, with sales reaching 1875 units. Wedding Cake (14g) secured the second position, showcasing a notable decline from its first rank in March 2024. Lemon Cherry Gelato (14g) climbed up to the third rank, improving from its fifth rank in May 2024. Orange Beltz Popcorn (7g) maintained a consistent performance, holding the fourth rank for two consecutive months. Lemon Cherry Gelato Popcorn (14g) entered the rankings in the fifth position, rounding out the top products for June.