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Market Insights Snapshot
In July 2026, GB Sciences concentrated 93.67% of sales in Flower, while Pre-Roll accounted for 6.33%, indicating a narrow category footprint. Within that mix, Flower rose 1.46% year over year and 16.61% month over month, whereas Pre-Roll declined 15.11% year over year but climbed 22.42% month over month; the net effect paired with a 2.55% average price increase and a brand-level sales change of -1.46% year over year signals share stability hinging on short-term Flower momentum rather than diversified growth.
Positionally, a 27th rank in Flower in Nevada alongside a 16.61% month-over-month Flower uptick and a 22.42% month-over-month bump in Pre-Roll suggests near-term gains are concentrated in the core category while the smaller format provides incremental lift. With 93.67% of mix tied to Flower and a 1.46% year-over-year Flower increase against a 15.11% year-over-year Pre-Roll decline, the brand’s competitiveness will hinge on sustaining Flower velocity at current price levels while selectively expanding Pre-Roll to reduce reliance on a single category.
Competitive Landscape
GB Sciences sits at rank #27 in July 2026, unchanged year over year from #27, while sliding 2 spots from April 2026’s #25 and remaining well below its peak at #14 in August 2024; in contrast, STIIIZY advanced from #2 to #1 with a 31.5% year-over-year sales increase and RYTHM fell from #1 to #2 alongside a 12.7% year-over-year sales decline. Further pressure comes from Neon Moon climbing from #10 to #3 with 52.7% growth and FloraVega / Welleaf leaping from #24 to #5 on a 299.7% surge, indicating GB Sciences’ flat rank trajectory at #27 risks continued share erosion as faster-rising competitors consolidate upper-tier positions.
Notable Products
The single steepest movement was absent: no GB Sciences SKU posted a month-over-month gain above 50% or a decline below -10% in July 2026, which shifts the narrative toward steady concentration rather than volatility. Jenny Kush (3.5g) held rank 1 with a 20.8% MoM lift and accounted for the brand’s only raw-dollar highlight at $226,472, while Jenny Kush Pre-Roll (1g) climbed 22.4% to rank 2, indicating that Flower and Pre-Roll together occupy the top two ranks. With two Jenny Kush family SKUs anchoring positions 1 and 2, the portfolio is consolidating around a single strain line across formats, implying GB Sciences is prioritizing depth in a hero strain over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
