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Dec-2024
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Overview
Market Insights Snapshot
Boujee Blendz has demonstrated a fluctuating performance in the Vapor Pens category across various states. In Oregon, the brand maintained its position at rank 15 in both September and October 2024, indicating a steady presence in the market. However, a slight decline was observed in the following months, with the brand slipping to rank 16 in November and further down to rank 19 in December. This downward trend could be indicative of increased competition or shifts in consumer preferences. It's noteworthy that Boujee Blendz remained within the top 20 throughout the period, which suggests a consistent, albeit challenged, market performance in Oregon.
In other states, the absence of Boujee Blendz from the top 30 rankings could either reflect a strategic focus on specific markets like Oregon or a need to bolster their presence in other regions. The lack of rankings in these states might be a signal for potential growth opportunities or areas requiring strategic adjustments. While specific sales figures are not available for these regions, the brand's ability to sustain a top 20 position in Oregon's competitive Vapor Pens category suggests potential for expansion if similar strategies are applied elsewhere. Understanding the brand's performance across different states and categories could offer insights into their overall market strategy and areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Boujee Blendz has experienced notable fluctuations in its market position from September to December 2024. Initially holding the 15th rank in September and October, Boujee Blendz saw a decline to 16th in November and further down to 19th by December. This downward trend in rank is mirrored by a decrease in sales, particularly in December, when Boujee Blendz's sales dropped significantly. In contrast, Bobsled Extracts improved its rank from 19th to 18th, showing a consistent increase in sales over the same period. Meanwhile, Sauce Essentials experienced a rank fluctuation but managed to recover to 17th by December, indicating a rebound in sales. The presence of Private Stash and Piff Stixs outside the top 20 for most months suggests they are less of a direct threat, yet their slight improvements in December could indicate emerging competition. For Boujee Blendz, these dynamics highlight the need for strategic adjustments to regain its competitive edge and stabilize its sales trajectory in the Oregon vapor pen market.
Notable Products
In December 2024, the top-performing product from Boujee Blendz was the Tutti Frutti Live Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November despite a decrease in sales to 4148 units. The Blueberry Live Diamonds Cartridge (1g) held steady in the second position, mirroring its rank from the previous month. A new entry, Grape Live Diamonds Cartridge (1g), emerged in the third spot, showcasing significant sales momentum. Mango Liquid Diamonds Flavored Distillate Cartridge (1g) experienced a slight drop in rank, moving from third to fourth place. Another new entry, Grape Liquid Diamonds Flavored Distillate Cartridge (1g), rounded out the top five, indicating a growing interest in grape-flavored products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
