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Apr-2025
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Overview
Market Insights Snapshot
Boujee Blendz has shown a steady presence in the Vapor Pens category in Oregon. Starting the year at rank 13 in January, they maintained a consistent performance, slightly fluctuating to rank 15 in March before improving to rank 14 in April. This slight dip and subsequent recovery suggest a resilient market position in Oregon, especially considering the competitive nature of the Vapor Pens category. The brand's sales figures reflect a positive trend, with a notable increase from $496,403 in February to $596,765 in April. This upward trajectory indicates an effective strategy in maintaining consumer interest and possibly expanding their market share within the state.
While Boujee Blendz has made its mark in Oregon, it's important to note that they were not present in the top 30 brands in other states or categories during the same period. This absence could be seen as a missed opportunity for growth or an indication of focused efforts primarily in Oregon. The brand's ability to maintain and slightly improve its rank in Oregon suggests a strong regional strategy, but expanding their presence in additional states or categories could be beneficial for broader market penetration. Observing how Boujee Blendz navigates these opportunities in the coming months will be key to understanding their overall growth strategy and potential for scaling beyond their current market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Boujee Blendz has experienced fluctuating rankings from January to April 2025, reflecting a dynamic market environment. Notably, Boujee Blendz ranked 13th in January, improved to 12th in February, but then dropped to 15th in March before climbing back to 14th in April. This indicates a volatile performance compared to competitors like Echo Electuary, which maintained a more stable position, consistently ranking between 10th and 12th. Meanwhile, Higher Cultures showed a strong presence, peaking at 8th in March, although they also experienced a drop to 13th in April. Verdant Leaf Farms and Sessions Cannabis Extract (OR) have shown less volatility, with Verdant Leaf Farms consistently staying within the 13th to 17th range. Boujee Blendz's sales trajectory, particularly the notable increase in April, suggests potential for upward movement if they can stabilize their ranking amidst these competitive pressures.
Notable Products
In April 2025, Boujee Blendz saw Tutti Frutti Live Resin Liquid Diamonds Cartridge (1g) reclaim the top position in Vapor Pens with a notable sales figure of 6,748 units, marking a significant rise from previous months. Red Raspberry Liquid Diamonds Cartridge (1g) emerged as a strong contender, debuting at rank 2. Blueberry Live Diamonds Cartridge (1g) experienced a slight drop to rank 3, after leading in March. Mango Liquid Diamonds Flavored Distillate Cartridge (1g) maintained its steady presence, ranking 4th consistently over the last two months. Banana Smoothie Live Resin Liquid Diamonds Cartridge (1g) entered the rankings at 5, showing promising potential in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
