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Jun-2024
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Overview
Market Insights Snapshot
Boujee Blendz has shown significant performance in the Vapor Pens category across various states, with notable movements in rankings. In Oregon, the brand has consistently improved its position, moving from a rank of 14 in March 2024 to 10 in June 2024. This upward trajectory indicates a growing consumer preference and market penetration in the state. However, the brand's absence from the top 30 in other states during the same period suggests potential areas for growth and market expansion. The consistent rise in rankings in Oregon is a positive sign, but the lack of presence in other regions could be seen as a missed opportunity.
Analyzing the sales data, Boujee Blendz has experienced a steady increase in revenue in Oregon, with sales growing from $456,338 in March 2024 to $652,101 in June 2024. This growth trend highlights the brand's successful strategies and consumer acceptance in the state. Despite this success, the brand's absence from the top 30 in other states and categories indicates that while they are performing well in Oregon, there is room for improvement and expansion in other markets. This mixed performance underscores the importance of strategic planning and market analysis to replicate Oregon's success in other regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Boujee Blendz has demonstrated notable progress in its market positioning over the past few months. Initially ranked 14th in March 2024, Boujee Blendz climbed to 10th place by June 2024, showing a consistent upward trend. This improvement is significant when compared to competitors like Select, which saw a decline from 4th to 9th place over the same period, and Mule Extracts, which dropped out of the top 10 by June. Meanwhile, Farmer's Friend Extracts maintained a relatively stable position, fluctuating between 4th and 8th place. The rise of Boujee Blendz can be attributed to its increasing sales, which peaked at 652,101 units in June, surpassing the declining sales of some competitors. This positive trajectory suggests a growing consumer preference for Boujee Blendz, positioning it as a formidable player in the Oregon Vapor Pens market.
Notable Products
In June 2024, the top-performing product for Boujee Blendz was the Tutti Frutti Live Resin Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1st place with a notable sales figure of $11,061. The Blueberry Live Resin Liquid Diamonds Cartridge (1g) also held steady at 2nd place, showing stable performance across the months. The Lemon Liquid Diamonds Flavored Distillate Cartridge (1g) climbed to 3rd place, continuing its upward trend from 4th in March to 3rd in April and May. The Mango Liquid Diamonds Flavored Distillate Cartridge (1g) entered the ranks in April at 5th place and rose to 4th in June. The Apricot Liquid Diamonds Flavored Distillate Cartridge (1g) fluctuated in its rankings, being 3rd in March, dropping out in April, and then securing 5th place in both May and June.
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