.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Oregon, Boujee Blendz has shown a notable presence in the competitive cannabis market, particularly within the Vapor Pens category. The brand's performance in this category has been impressive, with a steady climb in the rankings from January 2024, starting at 17th, and reaching 10th by April 2024. This upward trajectory is indicative of increasing consumer preference and brand strength in the Oregon market. Notably, their sales in January 2024 for Vapor Pens were at 313,956, which then saw a significant increase, highlighting a robust growth trend. However, their performance in the Concentrates category tells a different story, with the brand only appearing in the rankings in February 2024 at 73rd position, suggesting a potential area for growth or a recent entry into this market segment.
Despite the mixed performance across categories, Boujee Blendz's presence in the Oregon market demonstrates strategic movements and potential for broader market penetration. The absence from the top 30 brands in the Concentrates category for January, March, and April 2024 might be viewed as a missed opportunity or a strategic focus on their stronger Vapor Pens segment. The significant sales figures and ranking improvements in the Vapor Pens category could indicate a focused effort on dominating this segment before expanding their market share in Concentrates or other categories. This analysis suggests that while Boujee Blendz is making impactful strides in Oregon, especially within the Vapor Pens category, there is room for expansion and growth in other areas, marking them as a brand to watch in the evolving cannabis landscape.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, Boujee Blendz has shown a notable upward trajectory in its market position from January to April 2024, moving from 17th to 10th rank. This improvement in rank is a reflection of a significant increase in sales, suggesting effective strategies in capturing market share. Among its competitors, Hellavated has maintained a strong presence in the top 10, though it experienced a slight dip to 9th place in April. Mule Extracts and Verdant Leaf Farms have shown some fluctuations but remained in close competition, with Mule Extracts dropping to 11th and Verdant Leaf Farms to 12th in April. Notably, FRESHY has made significant gains, moving up to 8th by April, indicating a competitive market dynamic. Boujee Blendz's rise in rank, despite being lower in sales compared to these competitors, highlights its growing influence and potential challenge to its peers in the Oregon Vapor Pens market.
Notable Products
In April 2024, Boujee Blendz saw the Tutti Frutti Live Resin Liquid Diamonds Cartridge (1g) leading their sales in the Vapor Pens category, maintaining its number one rank from the previous two months with impressive sales figures reaching 15,195 units. Following closely was the Blueberry Live Resin Liquid Diamonds Cartridge (1g), which consistently held the second position, indicating a strong preference among consumers for these top-tier products. The Lemon Liquid Diamonds Flavored Distillate Cartridge (1g) moved up to the third spot, showcasing a notable improvement from its previous rankings of fifth and fourth in the earlier months. The Green Apple Botanical Distillate Cartridge (1g) also showed significant progress, climbing to the fourth rank after being fifth in March. Meanwhile, the Mango Liquid Diamonds Flavored Distillate Cartridge (1g) entered the top five, highlighting changing consumer preferences and the dynamic nature of product popularity within Boujee Blendz's offerings.
Top Selling Cannabis Brands
