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Market Insights Snapshot
Boujee Blendz (OR) concentrated 99.56% of May 2026 sales in Vapor Pens, with Concentrates at 0.44% share; within Vapor Pens, year-over-year sales fell 18.47% while month-over-month sales rose 3.02%. Concentrates posted a 95.19% year-over-year increase off a small base, and the brand’s average price edged down 0.25% year-over-year to $13.52. Taken together, the near-total reliance on Vapor Pens alongside a small but fast-growing Concentrates slice implies a portfolio that is still anchored in one category but starting to test diversification to cushion category-specific volatility.
With Vapor Pens ranking 17th in Oregon, the 3.02% month-over-month lift inside a category that drove 99.56% of mix suggests share defense rather than expansion, while the 18.47% year-over-year decline signals erosion that the 0.44% Concentrates share cannot offset yet. The 95.19% year-over-year growth in Concentrates combined with a 0.25% price decrease indicates the brand is using price and a secondary category to probe incremental volume, implying that future positioning hinges on either reclaiming Vapor Pens velocity or deliberately scaling Concentrates beyond its sub-1% footprint to reduce single-category risk.
Competitive Landscape
Boujee Blendz (OR) ranks #17 in OR Vapor Pens in May 2026, unchanged YoY from #17, and flat versus three months ago at #17; despite a historic peak at #11 in June 2024, the brand has not recaptured a top-15 slot. Competitive movement has been more dynamic: Buddies sits at #1 after rising from #2 YoY with a 17.2% sales increase, while FRESHY climbed from #7 to #2 on 78.5% YoY growth, and Entourage Cannabis / CBDiscovery slipped from #1 to #3 amid a 27.8% YoY decline; the contrast suggests that Boujee Blendz (OR)’s static #17 rank in a market where leaders are gaining or falling multiple positions implies share is being diluted by faster movers rather than defended through incremental gains.
Notable Products
Maraschino Cherry Live Resin Liquid Diamonds Cartridge (1g) delivered the standout move in May 2026 with a 199.8% month-over-month surge to rank 3, while Banana Smoothie Live Resin Liquid Diamonds Cartridge (1g) fell 50.8% to rank 9, indicating volatility within the Live Resin sub-set. Red Raspberry Liquid Diamonds Cartridge (1g) rose 32.6% to rank 1 as Blueberry Live Diamonds Cartridge (1g) slid 8.0% at rank 2, and Lemon Liquid Diamonds Cartridge (1g) added 32.2% at rank 6, pointing to strength in core Liquid Diamonds SKUs amid mixed Live Resin trends. Eight of the top ten are Vapor Pens from the Liquid Diamonds family, with only one raw-dollar standout near $42,000, implying Boujee Blendz (OR) is consolidating around a few high-velocity cartridges while pruning underperforming flavor extensions. The pattern implies a deliberate tilt toward scalable Liquid Diamonds offerings with selective bets on Live Resin variants that can break out rather than broad flavor proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
