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Aug-2024
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Overview
Market Insights Snapshot
Boujee Blendz has shown notable performance in the Vapor Pens category in Oregon. Over the summer months of 2024, the brand has consistently climbed the ranks, starting from 12th place in May to securing the 9th position by July and maintaining it through August. This steady upward movement indicates a growing consumer preference and market penetration in Oregon. The brand's sales figures also reflect this positive trend, with a significant increase from $508,767 in May to $722,786 in August, showcasing robust growth and an expanding market share in the state.
However, Boujee Blendz's performance in other states and categories remains less clear, as they did not rank within the top 30 brands in any other state or category during the same period. This absence could be interpreted as a challenge for the brand to diversify its success beyond Oregon and the Vapor Pens category. It also highlights potential areas for strategic focus and improvement. By analyzing the success factors in Oregon, Boujee Blendz might be able to replicate similar strategies in other regions and expand its footprint across different product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Boujee Blendz has shown a promising upward trend in rank and sales over the past few months. Starting at 12th place in May 2024, Boujee Blendz climbed to 9th place by July and maintained this position through August, indicating a steady improvement. This rise is notable when compared to competitors like Sauce Essentials, which also improved but remained in 10th place, and Feel Goods, which saw a more dramatic rise from 24th to 11th place. However, Select and White Label Extracts consistently outperformed Boujee Blendz, holding 8th and 7th places respectively in August. The competitive dynamics suggest that while Boujee Blendz is gaining traction, it still faces stiff competition from established brands, necessitating strategic marketing efforts to continue its upward trajectory.
Notable Products
For August 2024, the top-performing product from Boujee Blendz is the Tutti Frutti Live Resin Liquid Diamonds Cartridge (1g), maintaining its first-place ranking with an impressive sales figure of 13,992 units. The Blueberry Live Resin Liquid Diamonds Cartridge (1g) holds steady in second place, reflecting consistent performance across the months. The Green Apple Botanical Distillate Cartridge (1g) has climbed to third place from its previous rank of fourth in May and third in July. The Lemon Liquid Diamonds Flavored Distillate Cartridge (1g) remains in fourth place, showing a slight decline in sales. The Mango Liquid Diamonds Flavored Distillate Cartridge (1g) enters the rankings at fifth place, demonstrating a notable presence despite not being ranked in May and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
