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Nov-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown a consistent performance in the California market, particularly in the Capsules category where they have maintained a steady 6th place ranking from August through November 2025. This stability suggests a strong foothold in this segment, even as sales experienced a gradual decline from $289,636 in August to $250,444 in November. Such consistency in ranking, despite fluctuating sales, could indicate a loyal customer base or effective distribution strategies. Meanwhile, in the Tincture & Sublingual category, Emerald Bay Extracts improved their ranking from 13th in August to 11th by October and maintained this position through November, reflecting a positive upward trend in this category.
In the Concentrates category, Emerald Bay Extracts displayed some variability in their ranking within California. They climbed from the 27th position in August to 20th in October, before slipping slightly to 24th in November. This movement suggests a competitive landscape in the Concentrates category, where maintaining a top position can be challenging. Notably, the brand was not in the top 30 in any other state or province across these categories, indicating potential areas for growth or market entry strategies outside of California. This performance underscores the importance of focusing on maintaining or improving their standings in the California market while exploring opportunities in other regions.
Competitive Landscape
In the competitive landscape of the California capsules category, Emerald Bay Extracts consistently maintained its 6th place rank from August to November 2025. This stability in ranking is noteworthy, especially considering the fluctuations experienced by other brands. For instance, Dr. Norm's showed significant upward movement, rising from 14th in September to 9th by November, indicating a potential threat if this trend continues. Meanwhile, Kikoko and Buddies maintained higher ranks at 3rd and 5th respectively, with Kikoko's sales peaking in October, suggesting strong consumer preference. Despite these challenges, Emerald Bay Extracts' consistent rank suggests a loyal customer base, though the slight decline in sales from August to November highlights the need for strategic initiatives to boost sales and potentially improve their market position.
Notable Products
In November 2025, the top-performing product from Emerald Bay Extracts was the Ice Cream Cake RSO Syringe (1g) in the Concentrates category, maintaining its number one ranking for four consecutive months despite a slight dip in sales to 1306 units. The Blue Dream RSO Tablets 40-Pack (1000mg) held steady at the second position, showing consistent performance since September. Moroccan Peaches RSO Syringe (1g) made a notable jump to third place, having not been ranked in October, with sales reaching 930 units. The Blue Dream RSO Tincture (1000mg THC, 20ml) climbed from fifth to fourth place, indicating a growing preference among consumers. Finally, the Blue Dream RSO Syringe (1g) slipped to fifth place, showing a decline from its previous consistent third-place ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
