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Dec-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown varied performance across different product categories in California. In the Capsules category, the brand maintained a steady presence with a consistent rank of 6th from September to November 2025, before slipping slightly to 7th in December. This decline in ranking coincided with a noticeable decrease in sales, which might suggest increased competition or a shift in consumer preferences. Conversely, in the Tincture & Sublingual category, Emerald Bay Extracts demonstrated positive momentum, improving its rank from 13th in September to 10th by December, indicating a growing consumer interest in their products within this segment.
The Concentrates category presented a different challenge for Emerald Bay Extracts in California. The brand experienced fluctuations in its rank, dropping to 27th in October before recovering to 23rd by December. This volatility highlights the competitive nature of the concentrates market and suggests that while Emerald Bay Extracts managed to regain some ground, maintaining a stable position remains a challenge. Notably, despite the ranking fluctuations, there was a significant increase in sales from November to December, suggesting that strategic adjustments might be yielding positive results.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Emerald Bay Extracts has experienced a slight decline in its ranking from 6th place consistently from September to November 2025, dropping to 7th place in December 2025. This shift is notable as The Tablet improved its position from 7th to 6th place during the same period, indicating a potential shift in consumer preference or market dynamics. Despite maintaining a strong position against competitors like Proof, which remained around the 10th and 11th positions, and Dr. Norm's, which showed a significant upward trend from 14th to 8th place, Emerald Bay Extracts' sales have shown a downward trend from October to December 2025. This suggests that while Emerald Bay Extracts remains a key player, there is a growing need to innovate or adjust strategies to maintain its competitive edge against rising brands in the California market.
Notable Products
In December 2025, the top-performing product from Emerald Bay Extracts was Ice Cream Cake RSO Syringe (1g) in the Concentrates category, maintaining its number one rank consistently from previous months, with notable sales of 2244 units. The Blue Dream RSO Syringe (1g) rose to the second position in Concentrates, improving from its previous third place in September and October. The Blue Dream RSO Tincture (1000mg THC, 20ml) held steady at third place in the Tincture & Sublingual category, showing consistent performance since October. Moroccan Peaches RSO Syringe (1g) maintained the fourth position in Concentrates, reflecting stable sales. The Glitter Bomb RSO Tincture (1000mg THC, 20ml) entered the rankings in December at fifth place, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
