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Oct-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown a consistent presence in the California market, particularly in the Capsules category, where it maintained a steady ranking at 6th place from August to October 2025. Despite this stability in ranking, there was a noticeable decline in sales figures over the months, suggesting potential challenges in maintaining consumer interest or pricing pressures. In the Concentrates category, the brand saw a slight improvement from 27th to 23rd place between August and October, indicating a positive trend in consumer preference or market penetration. However, the absence of a top 30 ranking in other significant states and categories suggests that Emerald Bay Extracts may have room for expansion or improvement in those areas.
In the Tincture & Sublingual category, Emerald Bay Extracts demonstrated a positive trajectory, climbing from the 13th position in July to 11th by October in California. This upward movement coincided with a significant increase in sales, indicating a successful strategy or product reception in this segment. The brand's ability to improve its ranking while enhancing sales in this category reflects a potentially strong product-market fit. Conversely, the lack of top 30 rankings in other states could highlight either a strategic focus on the California market or challenges in scaling operations beyond this region. Overall, while Emerald Bay Extracts shows promising signs in specific categories, there remains untapped potential in expanding its footprint across other states and categories.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Emerald Bay Extracts has experienced a slight decline in its ranking over the past few months, moving from 5th place in July 2025 to 6th place by October 2025. This shift is primarily influenced by the consistent performance of brands like Kikoko, which maintained a steady 4th place ranking, and Buddies, which improved its position from 6th to 5th. Despite the drop in rank, Emerald Bay Extracts remains a significant player, although its sales have shown a downward trend, contrasting with the stable or slightly increasing sales of competitors like Buddies. To regain its competitive edge, Emerald Bay Extracts may need to innovate or adjust its marketing strategies to better capture consumer interest and reverse the sales decline.
Notable Products
In October 2025, the top-performing product for Emerald Bay Extracts was the Ice Cream Cake RSO Syringe (1g) in the Concentrates category, maintaining its position as the number one ranked product for four consecutive months with sales of 1,417 units. The Blue Dream RSO Tablets 40-Pack (1000mg) held steady at the second rank, after rising from the fifth position in July 2025. The Blue Dream RSO Syringe (1g) consistently ranked third, while the CBG White RSO Tablets 40-Pack (1000mg CBG) remained fourth for the month. A new entrant, the Blue Dream RSO Tincture (1000mg, 20ml), debuted in the rankings at fifth place, indicating a growing interest in tinctures. This analysis highlights the sustained popularity of certain products and the emergence of new offerings in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
