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Aug-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown varied performance across different product categories in California. In the Capsules category, the brand has maintained a strong presence, consistently ranking in the top 6 over the past four months, despite a gradual decline in sales from May to August 2025. This suggests a stable but slightly weakening market position within this category. Conversely, their performance in the Concentrates category has been less stable, with rankings fluctuating between 20th and 25th place. This inconsistency, alongside a modest increase in sales during August, indicates potential for growth but also highlights the competitive nature of this category.
In the Tincture & Sublingual category, Emerald Bay Extracts has demonstrated a positive trend, improving its ranking from 17th in May to a steady 13th place by July and August. This upward movement coincides with an overall increase in sales, suggesting a growing consumer preference for their products in this category. Notably, the brand has not appeared in the top 30 for any other states or provinces, indicating a concentrated market presence in California. This focus might be advantageous for maintaining strong regional brand recognition but could also limit potential market expansion opportunities outside of California.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Emerald Bay Extracts has experienced notable shifts in its ranking and sales performance from May to August 2025. Initially holding a consistent 5th position from May to July, Emerald Bay Extracts saw a decline to 6th place in August. This drop coincides with a steady decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Buddies improved its rank from 6th to 5th in August, suggesting a possible gain at the expense of Emerald Bay Extracts. Meanwhile, Kikoko maintained a strong and stable 4th position throughout the months, consistently outperforming Emerald Bay Extracts in sales. Additionally, The Tablet showed a positive trend by advancing from 11th to 9th place, indicating a growing presence in the market. These dynamics highlight the competitive pressures Emerald Bay Extracts faces and underscore the importance of strategic adjustments to regain its footing in the California capsules category.
Notable Products
In August 2025, the top-performing product for Emerald Bay Extracts was the Ice Cream Cake RSO Syringe (1g), which regained its first-place ranking after sliding to fifth in July, with sales reaching 1579 units. The Blue Dream RSO Syringe (1g) held the second spot, having been the top seller in July, indicating a slight drop in rank but maintaining strong sales performance. The CBG White RSO Tablets 40-Pack (1000mg CBG) consistently maintained its third-place position from May through August, showcasing stable demand. The Blue Dream RSO Tablets 40-Pack (1000mg) dropped from its initial top rank in June to fourth in August, reflecting a decrease in sales momentum. Glitter Bomb RSO Syringe (1g) entered the top five for the first time in August, despite a significant drop in sales from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
