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Sep-2025
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Overview
Market Insights Snapshot
Emerald Bay Extracts has shown varied performance across different product categories in California. In the Capsules category, the brand maintained a steady rank of 5th in June and July 2025 but saw a slight decrease to 6th place in August and September. This downward trend is mirrored in their sales figures, which consistently decreased over the four months. However, in the Concentrates category, Emerald Bay Extracts demonstrated a positive movement by improving their rank from 26th to 22nd by September, indicating a growing presence in this competitive segment. Despite the rank improvement, the sales figures remained relatively stable, suggesting that while they are gaining market share, the overall market might be experiencing fluctuations.
In the Tincture & Sublingual category, Emerald Bay Extracts held steady at the 13th position from July through September after a slight improvement from 15th in June. This consistency in ranking is coupled with a noticeable increase in sales, pointing towards a strengthening foothold in this category. Interestingly, the brand did not appear in the top 30 rankings in any other states or provinces, which could be seen as a limitation in their market penetration beyond California. This absence highlights both the potential for growth in new markets and the current reliance on their established presence in California. The overall performance across these categories in California suggests a brand that is both consolidating its strengths and facing challenges in certain segments.
Competitive Landscape
In the competitive landscape of the California capsules market, Emerald Bay Extracts has experienced a slight decline in both rank and sales over the past few months. Starting from a strong position at rank 5 in June and July 2025, Emerald Bay Extracts slipped to rank 6 in August and September. This shift is notable as Buddies improved its position from rank 6 to 5 during the same period, indicating a competitive edge in capturing market share. Meanwhile, Kikoko maintained its steady hold at rank 4, consistently outperforming Emerald Bay Extracts. The sales figures reflect a downward trend for Emerald Bay Extracts, contrasting with the more stable or improving sales of its competitors like Proof and The Tablet, which have shown resilience in maintaining or improving their ranks. This competitive pressure suggests that Emerald Bay Extracts may need to innovate or adjust its strategies to regain its footing in this dynamic market.
Notable Products
In September 2025, the Ice Cream Cake RSO Syringe (1g) from Emerald Bay Extracts led the sales chart, maintaining its top position from August with a notable sales figure of 1942 units. Following closely, the Blue Dream RSO Tablets 40-Pack (1000mg) climbed to second place, a significant improvement from its fourth position in the previous two months. The Blue Dream RSO Syringe (1g) secured the third spot, slightly dropping from its second-place ranking in August. CBG White RSO Tablets 40-Pack (1000mg CBG) held steady in fourth place, consistent with its ranking in August. Moroccan Peaches RSO Syringe (1g) re-entered the rankings in fifth place, showing a recovery from its absence in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
