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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Coast has shown consistent improvement in the Edible category. Their ranking has remained stable at 23rd place from October to November 2025, an improvement from the 28th position in August and September. This upward trend is further supported by a significant increase in sales, which rose from $25,032 in August to $105,920 in November. Such a substantial growth trajectory indicates a strengthening presence in the Maryland market, suggesting that Coast is successfully capturing consumer interest and expanding its footprint in the Edible segment.
Conversely, in New Jersey, Coast's performance in the Edible category has been more variable. The brand was not within the top 30 rankings in August 2025, which may have been a cause for concern. However, by September, Coast entered the rankings at 36th place, climbing to 29th in October, and further improving to 27th in November. This progression, coupled with increasing sales figures, indicates a positive trend, albeit from a lower starting point compared to their performance in Maryland. The data suggests that while Coast is gaining traction in New Jersey, it still faces challenges in establishing a dominant position in the Edible market.
Competitive Landscape
In the Maryland edible cannabis market, Coast has shown a notable improvement in its ranking over the past few months. In August 2025, Coast was not among the top 20 brands, but by October and November, it climbed to the 23rd position, maintaining this rank in November. This upward trend in rank coincides with a significant increase in sales, particularly from September to October, where sales more than tripled. This growth positions Coast closer to competitors like Valhalla, which fluctuated between the 23rd and 27th ranks, and Sweet Talk, which remained steady at the 25th rank. Meanwhile, Bubby's Baked consistently outperformed Coast, holding a stable position around the 20th rank with higher sales figures. The data suggests that while Coast is gaining traction, it still has room to grow to compete with higher-ranked brands like BITS, which experienced a decline in rank but still maintains a strong market presence.
Notable Products
In November 2025, the top-performing product from Coast was the Nighttime - CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, which maintained its first-place ranking from October with sales reaching 1780 units. The THC/CBN/CBC 1:1:1 Blissful Blueberry Gummies 20-Pack climbed to the second position, improving from fifth place in October, with sales of 1189 units. The THCV/CBD/THC 1:1:1 Raspberry Lime Gummies 20-Pack held steady in third place, showing consistent popularity with 1172 units sold. The CBG/CBD/THC 1:1:1 Tangerine Gummies 20-Pack remained in fourth place, slightly decreasing in sales from the previous month. Lastly, the Nighttime - CBN/CBD/THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack stayed in fifth place, with sales figures rising to 962 units despite being ranked third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
