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Sep-2025
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Overview
Market Insights Snapshot
Coast has shown interesting movements across different states and categories, reflecting its dynamic presence in the cannabis market. In Maryland, Coast has consistently maintained its position within the top 30 brands in the Edible category. Starting from not being ranked in June 2025, the brand entered the rankings at 30th position in July, and improved slightly to 28th position in both August and September. This steady presence suggests a growing acceptance and consumer base in Maryland, with sales figures showing a slight upward trend from $26,287 in July to $27,674 in September. Such movements indicate that Coast is slowly but surely carving out a niche for itself in Maryland's edible market.
In contrast, Coast's performance in New Jersey presents a different narrative. Despite achieving sales of $27,913 in September, Coast did not secure a position within the top 30 brands in the Edible category from June through September. This absence from the rankings highlights a potential challenge for Coast in establishing a strong foothold in New Jersey's competitive market. The lack of ranking could be seen as a hurdle, suggesting that while Coast is present in the market, it may need to enhance its strategies to gain visibility and consumer preference in New Jersey.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Coast has experienced notable fluctuations in its rank and sales, indicating a dynamic market environment. While Coast was not in the top 20 brands from June to September 2025, competitors like HAZE and Lily Extracts have shown varying performances. HAZE improved its rank from 42nd in June to 37th by September, reflecting a significant sales increase, particularly in September. Meanwhile, Lily Extracts, despite a dip in August, maintained a relatively stable presence, ranking between 33rd and 39th over the months. Full Tilt Labs also demonstrated volatility, peaking at 35th in August before dropping to 45th in September. These shifts highlight the competitive pressures Coast faces, underscoring the importance of strategic positioning and market adaptation to enhance its rank and sales performance in the New Jersey edible market.
Notable Products
In September 2025, Coast's top-performing product was the THC/CBN/CBC 1:1:1 Blissful Blueberry Gummies 20-Pack, which held the first rank with sales of 456 units. The Nighttime - CBN/THC 5:1 Goodnight Grape Gummies maintained its position at rank two from July, showing consistent performance. The THC/CBC/CBD 1:1:4 Boysenberry Gummies slipped to third place from its previous top ranks in June and July. The Nighttime - CBN/CBD/THC 1:1:1 Cranberry Pomegranate Gummies improved to fourth place from fifth in August. Meanwhile, the CBG/CBD/THC 1:1:1 Tangerine Gummies fell to fifth place after reaching the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
