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Jan-2026
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Overview
Market Insights Snapshot
In the Maryland market, Coast has shown some fluctuations in the Edible category rankings over the past few months. Starting in October 2025 at rank 23, they experienced a slight dip in November to rank 24. However, December saw a significant improvement as they climbed to rank 17, but they dropped back to rank 23 in January 2026. This volatility in rankings suggests that while Coast can achieve higher standings, maintaining consistent performance remains a challenge. Notably, their sales saw a notable increase in December, indicating a successful month despite the overall ranking fluctuations.
In New Jersey, Coast's performance in the Edible category appears to be more stable, albeit with lower rankings. They maintained their position at rank 29 for both October and November 2025. In December, they barely held onto the top 30, securing the 30th spot, but unfortunately slipped out of the top 30 by January 2026, landing at rank 33. This decline in rankings could be a cause for concern, as it indicates a potential decrease in market competitiveness or consumer interest. Despite these challenges, the brand managed to maintain relatively steady sales figures, though there was a noticeable dip in January 2026.
Competitive Landscape
In the Maryland edible cannabis market, Coast has experienced fluctuating rankings, indicating a dynamic competitive landscape. Notably, Coast improved its rank from 24th in November 2025 to 17th in December 2025, before dropping back to 23rd in January 2026. This volatility suggests that while Coast can achieve significant sales boosts, maintaining a top position remains challenging. In comparison, Bubby's Baked consistently outperformed Coast, maintaining a steady rank between 20th and 22nd, reflecting more stable sales. Meanwhile, BITS showed resilience, ranking higher than Coast in October 2025 and January 2026, despite a dip in November and December. Garcia Hand Picked and Sweet Talk trailed behind Coast, with Garcia Hand Picked consistently ranking lower, except in January 2026 when it matched Coast's rank. These insights highlight the competitive pressures Coast faces and underscore the importance of strategic positioning to sustain and improve its market share.
Notable Products
In January 2026, Coast's top-performing product was the THC/CBC/CBD 1:5:1 Boysenberry Recovery Gummies 10-Pack, which achieved the number one rank in sales with a notable figure of 1918 units sold. The Nighttime - CBN/THC 5:1 Goodnight Grape Gummies 20-Pack followed closely, maintaining a strong presence by securing the second position after dropping from its previous first-place ranking in October and November 2025. The THC/CBC/CBD 1:1:4 Boysenberry Gummies 20-Pack made its debut in the rankings at the third spot, showing a promising entry. The THCV/CBD/THC 1:1:1 Raspberry Lime Gummies 20-Pack saw a slight decline, moving from the second position in December 2025 to fourth in January 2026. Lastly, the CBG/CBD/THC 1:1:1 Tangerine Gummies 20-Pack rounded out the top five, experiencing a consistent decline in rank from its peak in November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
