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Dec-2025
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Overview
Market Insights Snapshot
Analyzing Buddy Blooms' performance across different categories and regions reveals some interesting trends. In the Ontario market, the brand's Flower category showed a slight improvement in rankings from September to November 2025, moving up from 59th to 50th, before slipping back to 53rd in December. This fluctuation indicates a competitive landscape in the Flower category, where maintaining a top position is challenging. Despite the brand not breaking into the top 30, the Flower sales saw a notable increase from September to November, suggesting growing consumer interest or effective marketing strategies. However, the dip in December sales could be a point of concern, possibly pointing to seasonal factors or increased competition.
In contrast, Buddy Blooms' performance in the Pre-Roll category in Ontario is more consistent, albeit with a slight downward trend in rankings from 14th in September to 19th in December 2025. Despite this drop, the Pre-Roll category sales remained robust, although there was a noticeable decline from October to December. This suggests that while Buddy Blooms maintains a strong presence in the Pre-Roll market, the brand faces challenges in retaining its ranking amid shifting consumer preferences or competitive pressures. The brand's ability to stay within the top 20 in this category is commendable, yet the downward trajectory may require strategic adjustments to regain upward momentum.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Buddy Blooms has experienced a notable decline in rank from September to December 2025, moving from 14th to 19th position. This drop in rank is accompanied by a decrease in sales from October to December, indicating potential challenges in maintaining market share. Notably, Stunnerz showed a similar downward trend, falling from 14th to 20th, while Pure Sunfarms improved its position slightly from 18th to 17th by December. Meanwhile, 1964 Supply Co has demonstrated a steady upward trajectory, climbing from 21st to 18th, suggesting a growing competitive threat. These shifts highlight the dynamic nature of the market and suggest that Buddy Blooms may need to reassess its strategies to regain its competitive edge.
Notable Products
In December 2025, the top-performing product for Buddy Blooms was the Biggest Buddy Sativa Pre-Roll 2-Pack (2g), maintaining its number one rank consistently from previous months, despite a decrease in sales to 14,984 units. The Big Buddy - Indica Pre-Roll 2-Pack (2g) held steady at the second rank, while the Purple Haze Pre-Roll 10-Pack (5g) remained third, showing resilience in its position since October. The Sativa Pre-Roll (1g) continued to occupy the fourth position, although its sales figures have been on a declining trend. Lastly, the Lil Buddy - Sativa Pre-Roll (0.5g) stayed in fifth place, reflecting a consistent ranking but with progressively lower sales numbers over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
