Apr-2025
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Overview
Market Insights Snapshot
Buddy Blooms has shown varied performance across different categories and regions. In Alberta, the brand's presence in the Pre-Roll category has improved, moving from a ranking outside the top 30 to 97th and then 90th by April 2025. This upward trend, coupled with increasing sales figures, suggests a growing acceptance and popularity in this market. However, in the Ontario market, Buddy Blooms has maintained a consistent position in the Flower category, holding steady at the 96th rank from January to March 2025, but it seems the brand did not make it into the top 30 by April, indicating potential challenges in this segment.
Interestingly, in the Pre-Roll category within Ontario, Buddy Blooms has consistently been among the top brands, ranking 22nd in January and gradually moving to 26th by April 2025. Despite this slight drop in rank, the sales figures indicate a healthy demand, with sales peaking in January and then stabilizing in the following months. This suggests that while the brand is experiencing competition, it still holds a significant share in the Pre-Roll market in Ontario. The data highlights the importance of regional strategies and category focus for Buddy Blooms as they navigate the competitive landscape in different markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Buddy Blooms has experienced fluctuations in its market position from January to April 2025. Initially ranked 22nd in January, Buddy Blooms saw a slight decline to 23rd in February and further dropped to 26th by March and April. This downward trend in rank coincides with a decrease in sales over the same period, suggesting a need for strategic adjustments to regain market share. Notably, FIGR, which was ranked 23rd in January, also experienced a similar trajectory, ending at 24th in April, indicating a competitive struggle in the lower ranks. Meanwhile, CountrySide Cannabis maintained a stronger position, starting at 18th and ending at 25th, despite a sales decline. These dynamics highlight the competitive pressures Buddy Blooms faces, particularly from brands like CountrySide Cannabis and FIGR, which have shown resilience in maintaining or slightly improving their standings despite market challenges.
Notable Products
In April 2025, Buddy Blooms' top-performing product was the Big Buddy - Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent number 1 rank from January through April despite a decline in sales to 9502 units. The Sativa Pre-Roll (1g) climbed to the second position, up from third in previous months, with notable sales of 5353 units. The Big Buddy - Indica Pre-Roll 2-Pack (2g) dropped to third place, a shift from its consistent second position earlier in the year. Lil Buddy - Sativa Pre-Roll (0.5g) maintained its fourth-place ranking, showing a slight increase in sales. The Indica Pre-Roll (1g) re-emerged in April, securing the fifth spot with 3481 units sold, having been absent from the rankings in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.