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Market Insights Snapshot
Pre-Roll accounted for 98.83% of Buddy Blooms in July 2026, with year-over-year sales down 33.10% and month-over-month down 8.67%, while the much smaller Vapor Pens segment held 1.17% share with no reported year-over-year or month-over-month trend. Average price in July 2026 rose 8.69% year over year to $15.07 as the Pre-Roll average price sat at $14.98, indicating mix stability despite a 41.69% brand-level year-over-year sales decline and a 23.00% two-year decline. With Pre-Roll ranked 39 in Ontario, the category concentration raises sensitivity to ongoing declines, implying that dependence on a single category is amplifying the brand’s downtrend.
The combination of a 98.83% Pre-Roll mix and an 8.69% price increase alongside a 33.10% category-level year-over-year decline suggests price-led erosion in a price-sensitive core, rather than volume expansion into adjacent formats. Holding only 1.17% in Vapor Pens during July 2026 leaves little buffer against Pre-Roll volatility, and the 8.67% month-over-month pullback signals immediate pressure that a rank of 39 in Ontario may not quickly offset. The pattern implies Buddy Blooms is positioned as a narrowly focused Pre-Roll player where modest premiumization is not compensating for volume losses, and diversification or sub-tier pricing within Pre-Roll is the lever most likely to stabilize share.
Competitive Landscape
Buddy Blooms sits at rank #39 in ON Pre-Roll in July 2026, down 16 positions from #23 in July 2025, after sliding 13 spots from #26 in April 2026; this follows a prior peak at #14 in September 2025, marking a drop of 25 ranks from that high. Meanwhile, Back Forty / Back 40 Cannabis moved up from #2 to #1 year over year with a 67.4% sales increase, while General Admission fell from #1 to #2 on a -23.2% sales decline, indicating that Buddy Blooms’ double-digit rank erosion coexists with churn at the top where upward and downward mobility is driven by large percentage swings; the pattern implies Buddy Blooms is losing relative velocity in a tier that is rotating quickly, and without reversing the 16-position YoY decline, re-entry into the teens is unlikely.
Notable Products
Lil Buddy - Sativa Pre-Roll (0.5g) posted the steepest decline in July 2026 at -31.8% MoM while sliding to rank 4, and Sativa Pre-Roll (1g) dropped -25.8% MoM at rank 7; together with Ethos Glue Pre-Roll 10-Pack (5g) falling -11.3% MoM at rank 10, the downside is concentrated in Sativa-leaning and value formats. Biggest Buddy Sativa Pre-Roll 2-Pack (2g) held rank 1 despite a -3.2% MoM dip, whereas Big Buddy - Indica Pre-Roll 2-Pack (2g) rose +8.1% MoM at rank 5, and eight of the top ten are Pre-Roll SKUs spanning single, 2-pack, and 10-pack sizes. The pattern implies a shift toward higher-gram, Indica-forward packs anchoring the lineup as lighter Sativa singles and economy multi-packs face pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
