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Feb-2026
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Overview
Market Insights Snapshot
1Spliff has shown varying performance across different provinces and categories, with notable shifts in rankings over recent months. In Alberta, the brand's presence in the Pre-Roll category has seen a decline, moving from 23rd place in November 2025 to 27th in February 2026. This downward trend in Alberta might suggest increased competition or a shift in consumer preferences. In contrast, Ontario presents a slightly more stable picture for 1Spliff, with its ranking in the Pre-Roll category fluctuating but maintaining a presence within the top 20, finishing at 15th place in February 2026. This indicates a relatively strong foothold in Ontario's market compared to Alberta.
Examining sales figures, 1Spliff's performance in Ontario shows a consistent decline in sales from November 2025 to February 2026. Despite this, the brand has managed to retain its ranking within the top 20, which might imply effective brand loyalty or successful marketing strategies that counterbalance the sales dip. On the other hand, Alberta's market shows a more pronounced drop in both sales and category ranking, which could be a cause for concern if the trend continues. The absence of 1Spliff in the top 30 brands in any other state or category highlights potential areas for growth or necessary strategic shifts to capture a broader market share.
```Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has experienced fluctuating rankings over the months from November 2025 to February 2026. Despite a dip in sales, 1Spliff managed to maintain a relatively stable position, ranking 14th in November 2025, dropping to 16th in December, 18th in January 2026, and climbing back to 15th in February. This movement highlights a resilient performance amidst a competitive market. Notably, Dime Bag (Canada) consistently outperformed 1Spliff, maintaining a strong position at 12th or 13th throughout the period. Meanwhile, Shred showed a slight decline, moving from 13th to 16th, which could indicate potential opportunities for 1Spliff to capture market share. Pure Sunfarms also showed an upward trend, finishing at 14th in February, just ahead of 1Spliff. These dynamics suggest that while 1Spliff faces strong competition, there is room for strategic growth and market positioning to enhance its rank and sales in the Ontario Pre-Roll market.
Notable Products
In February 2026, the top-performing product from 1Spliff was Cannon Pre-Roll (1g), maintaining its consistent lead as the number one ranked product for four consecutive months, with sales of 9310 units. Pink Lemonade Pre-Roll 7-Pack (3.5g) climbed to the second position, improving from its stable third-place ranking in previous months. Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) experienced a slight drop, moving from second to third place. Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) held steady at fourth place, showing a slight increase in sales compared to January 2026. Grape Escape Pre-Roll 7-Pack (3.5g) remained in fifth position, following its debut in December 2025, although it saw a decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
