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Aug-2025
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Overview
Market Insights Snapshot
1Spliff has demonstrated notable performance in the Pre-Roll category across different provinces, with varying degrees of success. In Alberta, 1Spliff has maintained a steady presence, ranking within the top 30 brands throughout the summer months. The brand saw a slight dip in June, moving from 21st to 24th place, but quickly rebounded to 19th in July and held at 20th in August. This resilience is underscored by a significant sales increase in July, though sales slightly tapered off in August. Meanwhile, in Ontario, 1Spliff has shown consistent strength in the Pre-Roll category, maintaining a top 16 position from May through August, with a peak at 14th in July. This stable ranking is complemented by a steady increase in sales, indicating a robust demand for their pre-rolls in the province.
In the Flower category, however, 1Spliff's performance in Ontario was less prominent, as it did not rank within the top 30 brands until August, where it debuted at 89th place. This suggests either a late entry into the category or a ramp-up strategy that is just beginning to gain traction. The absence of rankings in earlier months could be seen as a challenge for the brand, indicating room for growth in this category. The presence in the Flower category by August, albeit at a lower rank, could signal initial consumer interest, potentially paving the way for future growth if leveraged effectively. Overall, while 1Spliff shows strong performance in the Pre-Roll category, there is a clear opportunity for expansion and increased market penetration in the Flower category within Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has shown a consistent yet modest performance from May to August 2025. Despite maintaining a steady rank of 16th in May and June, 1Spliff improved to 14th in July before slightly dropping to 15th in August. This fluctuation in rank is indicative of a competitive market where brands like Spinach and FIGR have also shown dynamic movements. Notably, Spinach consistently outperformed 1Spliff, maintaining a rank between 12th and 14th, while FIGR demonstrated a significant upward trajectory, moving from 20th to 14th over the same period. Meanwhile, PIFF maintained a stable presence close to 1Spliff, fluctuating between 15th and 16th. The competitive dynamics suggest that while 1Spliff is holding its ground, there is room for strategic initiatives to enhance its market position and sales performance in this vibrant market.
Notable Products
In August 2025, 1Spliff's top-performing product was the Hawaiian Snowcone Pre-Roll 10-Pack (3.5g), maintaining its first-place rank from the previous month with sales reaching 10,149 units. The Cannon Pre-Roll (1g) held steady in the second position, showing consistent popularity despite a slight drop in sales earlier in the year. Pink Lemonade Pre-Roll 7-Pack (3.5g) remained in third place, although its sales saw a decrease compared to July. Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) kept its fourth position, showing stable performance over the months. Lastly, Grape Escape Pre-Roll 7-Pack (3.5g) continued to rank fifth, indicating a consistent demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
