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Aug-2024
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Overview
Market Insights Snapshot
In Alberta, 1Spliff has shown consistent performance in the Pre-Roll category, maintaining its rank at 26th place from June to August 2024. Despite a slight dip in sales from May to June, the brand managed to recover in July with sales hitting $256,355. However, the brand's position did not improve, indicating a highly competitive market where maintaining rank is a significant achievement. The steady rank suggests that while 1Spliff is holding its ground, it faces stiff competition from other brands in Alberta.
In contrast, Ontario has seen a gradual decline in 1Spliff's ranking in the Pre-Roll category, moving from 16th place in May to 20th in August 2024. Despite this drop in rank, sales figures have remained relatively strong, peaking in July at $723,336 before experiencing a slight decrease in August. This indicates that while the brand is still popular among consumers, it may be losing ground to other emerging brands in Ontario. The overall trend suggests that 1Spliff needs to innovate or enhance its market strategies to regain its higher positions in this competitive landscape.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, 1Spliff has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 16 in May 2024, 1Spliff saw a slight decline to 17 in June and further to 19 in July, before stabilizing at 20 in August. Despite these changes, 1Spliff's sales figures have remained relatively strong, peaking in July with a slight dip in August. In contrast, Stunnerz has maintained a higher rank, starting at 14 in May and only dropping to 19 by August, indicating a more consistent performance. Meanwhile, Color Cannabis and The Original Fraser Valley Weed Co. have shown upward trends, with the latter surpassing 1Spliff in August. Additionally, Buddy Blooms has made significant strides, climbing from rank 32 in May to 22 in August. These dynamics suggest that while 1Spliff remains a strong player, it faces increasing competition from brands that are rapidly improving their market positions.
Notable Products
In August 2024, the top-performing product from 1Spliff was Orange Rntz Pre-Roll 7-Pack (3.5g), maintaining its consistent first-place ranking with sales of 8321 units. Pink Lemonade Pre-Roll 7-Pack (3.5g) climbed to the second position, up from third place in the previous two months. Grape Escape Pre-Roll 7-Pack (3.5g) secured the third spot, showing a slight improvement from fourth place in July. Island Pink Pre-Roll 7-Pack (3.5g) dropped to fourth place, continuing its downward trend from third in June and fifth in July. Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g) fell to fifth place after being ranked second in July, indicating a notable decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
