1Spliff

In May 2026, 1Spliff concentrated 96.24% of sales in Pre-Roll, with that category up 7.82% month over month and 2.21% year over year, while the overall brand rose 6.20% year over year and average price fell 2.02%. Flower expanded its share to 2.76% on a 35.96% month-over-month lift, and Vapor Pens held 0.99% share with a 7.21% month-over-month increase, signaling that non–Pre-Roll lines, though small, are scaling faster than the Pre-Roll core. This pattern implies the brand is still anchored in Pre-Roll but is beginning to diversify at the margins, using price easing and selective category expansion to add volume without disrupting the core mix.

With Pre-Roll at 96.24% share alongside a May 2026 rank of 15 in Pre-Roll in Ontario, the 7.82% month-over-month gain in the core outpaced the 2.21% year-over-year change, while Flower’s 35.96% month-over-month surge and Vapor Pens’ 7.21% month-over-month rise indicate a testing phase rather than a pivot. The combination of a 2.02% decline in average price and a 6.20% year-over-year sales increase suggests a volume-led stance that sustains the Pre-Roll ranking while probing adjacent categories to hedge reliance on a single format. The implication is a positioning strategy that prioritizes defending Pre-Roll share and rank while planting small footholds in Flower and Vapor Pens to capture incremental demand without diluting the brand’s identity.