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Jul-2025
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Overview
Market Insights Snapshot
In the Canadian market, 1Spliff has shown a notable presence, particularly in the Pre-Roll category across different provinces. In Alberta, the brand has experienced some fluctuations in its rankings, moving from 22nd place in April 2025 to 19th by July 2025. This upward trend suggests a strengthening market position, complemented by a significant increase in sales from April to July. Meanwhile, in Ontario, 1Spliff has consistently maintained a strong foothold, holding steady at 16th place from April through June before improving to 14th in July. This consistency in Ontario, coupled with a steady increase in sales, indicates a solidifying brand presence in one of Canada's largest markets.
While 1Spliff's performance in Alberta and Ontario indicates positive momentum, the absence of rankings in other provinces or states suggests potential areas for growth or missed opportunities. The brand's ability to climb within the top 30 rankings in these two provinces is commendable, but the lack of presence in additional markets might point to a need for strategic expansion or marketing efforts elsewhere. Observing these trends can provide insights into regional preferences and the competitive landscape, offering a roadmap for 1Spliff to potentially replicate their success in other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has shown a steady, albeit modest, improvement in its ranking over the past few months. Starting at the 16th position in April 2025, 1Spliff maintained its rank through May and June before climbing to the 14th spot by July. This upward movement indicates a positive trend in sales performance, although it still trails behind competitors like Spinach and Pure Sunfarms, which consistently rank higher. Notably, MTL Cannabis experienced a decline in rank from 10th in April to 16th in July, suggesting potential market share opportunities for 1Spliff. Meanwhile, PIFF has remained relatively stable, hovering around the 14th to 15th positions. These dynamics highlight the competitive pressures 1Spliff faces, but also the potential for further growth as it continues to improve its market position.
Notable Products
In July 2025, the top-performing product from 1Spliff was the Hawaiian Snowcone Pre-Roll 10-Pack (3.5g), which climbed to the first position with impressive sales of 9,535 units. The Cannon Pre-Roll (1g) secured the second spot, maintaining its strong performance from previous months, though it slipped from its top rank earlier in the year. The Pink Lemonade Pre-Roll 7-Pack (3.5g) followed closely in third place, showing a slight decline from its peak in June. Grape Escape Pre-Roll 7-Pack (3.5g) improved its standing to fourth, indicating a positive trend in sales. Meanwhile, the Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) rounded out the top five, maintaining a consistent rank since April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
