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Apr-2024
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Overview
Market Insights Snapshot
In the Pre-Roll category, 1Spliff has shown a notable performance across different provinces, with specific movements worth highlighting. In Alberta, the brand started the year outside the top 30, ranking 58th in January 2024, which indicates a significant gap in market penetration at the beginning of the year. However, a dramatic improvement was observed in the following months, with the brand climbing to the 27th position by February and maintaining a similar ranking through April. This upward trajectory, especially in a competitive category like Pre-Rolls, suggests an effective strategy or market dynamics working in favor of 1Spliff. The sales in Alberta also reflected this positive movement, with a notable increase from January to February and continued growth into April.
Conversely, in Ontario, 1Spliff has consistently maintained a position within the top 20 from January to April 2024, highlighting a strong and stable presence in one of Canada's largest markets. Starting at 13th in January and slightly fluctuating but improving to 14th by April, the brand's performance in Ontario is indicative of a solid consumer base and effective market strategies. The sales figures in Ontario, starting high in January, saw a slight dip in February but recovered and grew in the following months, underscoring the brand's resilience and appeal in the competitive Ontario market. This consistent performance in a key market like Ontario, combined with the remarkable improvement in Alberta, paints a picture of a brand on the rise, though the specifics behind these movements remain worth exploring further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has shown a consistent yet challenging performance among its competitors. Initially ranked 13th in January 2024, it made a slight improvement to rank 14th by April 2024. Notably, PIFF demonstrated a significant upward trajectory, moving from 19th to 12th place within the same period, indicating a robust increase in both rank and sales, surpassing 1Spliff by a considerable margin by April. Conversely, Weed Me and Station House experienced a decline in their rankings, with Weed Me dropping from 11th to 16th and Station House from 12th to 15th, positioning them below 1Spliff by the end of April. BoxHot, however, moved up to 13th place, slightly ahead of 1Spliff, showcasing a competitive edge in sales. This dynamic indicates a highly competitive market where 1Spliff's slight rank improvement is overshadowed by the significant gains of competitors like PIFF, suggesting a need for strategic adjustments to enhance its market position and sales trajectory.
Notable Products
In April 2024, 1Spliff's top-performing product was the Orange Rntz Pre-Roll 7-Pack (3.5g) within the Pre-Roll category, maintaining its first-place rank from the previous month with sales figures peaking at 7664 units. Following closely was the Island Pink Pre-Roll 7-Pack (3.5g), which secured the second rank, moving up from its previous third position in March, showcasing the brand's consistent performance in the Pre-Roll category. The Grape Escape Pre-Roll 7-Pack (3.5g) was ranked third, indicating a slight decline from its top position in February, yet still demonstrating strong sales. Notably, the Purple Ayahuasca Pre-Roll 7-Pack (3.5g) made a significant leap to the fourth rank in April, despite not being ranked in March, highlighting a remarkable increase in consumer interest. The Pink Lemonade Pre-Roll 7-Pack (3.5g) rounded out the top five, maintaining its position from the previous month, which suggests a stable demand for this product among 1Spliff's offerings.
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