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Jan-2025
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Overview
Market Insights Snapshot
1Spliff has shown varied performance across different states and categories over the recent months. In Alberta, the brand's presence in the Pre-Roll category has seen some fluctuations, with rankings slipping slightly from 31st in October 2024 to 34th by January 2025. This downward trend might suggest increasing competition or shifts in consumer preferences in the region. Conversely, in Ontario, 1Spliff maintained a steady position, consistently holding the 16th rank from November 2024 through January 2025, indicating a stable market presence and possibly a loyal customer base in the province.
While 1Spliff did not make the top 30 in Alberta for some months, it is noteworthy that they managed to break into the top 30 in December 2024, albeit briefly. This could hint at potential strategies or promotions that temporarily boosted their market position. Ontario's consistent ranking might reflect a more robust brand strategy or favorable market conditions. However, a notable decline in sales from December 2024 to January 2025 in Ontario suggests that the brand might need to address seasonal demand shifts or other market dynamics to maintain its standing. The contrasting performances in these regions highlight the complexities of the cannabis market and the need for tailored strategies to succeed across different territories.
```Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has experienced a relatively stable ranking, maintaining the 16th position from November 2024 through January 2025. This stability is notable given the fluctuations observed in competing brands. For instance, Good Supply saw a decline from 9th to 14th place over the same period, while Spinach consistently ranked lower than 1Spliff, holding the 15th position from December 2024 to January 2025. Meanwhile, Dab Bods showed an upward trend, improving from 18th to 17th place by January 2025. Despite these shifts, 1Spliff's sales saw a peak in December 2024, suggesting a potential for growth amidst a competitive market. However, the brand's sales in January 2025 indicate a need for strategic adjustments to maintain its position against brands like CountrySide Cannabis, which fell from 15th to 18th place, yet remains a close competitor in terms of sales volume.
Notable Products
In January 2025, the top-performing product for 1Spliff was Cannon Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from December 2024 with sales amounting to 6965. Pink Lemonade Pre-Roll 7-Pack (3.5g) climbed back to the second spot after being consistently ranked third in the previous two months. Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) dropped to third place from its previous second-place position in December. Orange Rntz Pre-Roll 7-Pack (3.5g) held steady at fourth place, showing a consistent performance. Notably, Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in January, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
