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Jun-2024
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Overview
Market Insights Snapshot
1Spliff has shown a consistent upward trend in the Pre-Roll category across both Alberta and Ontario. In Alberta, the brand improved its ranking from 29th in March 2024 to 25th by June 2024, indicating a steady climb in popularity. This rise is mirrored by a significant increase in sales from $180,239 in March to $271,183 in June. The consistent presence in the top 30 brands within Alberta is a positive indicator of the brand's growing market acceptance and consumer preference.
In Ontario, 1Spliff has maintained a strong position, holding steady at 15th place from April to June 2024. This stability at a relatively high ranking suggests a solid market foothold in Ontario's Pre-Roll category. Despite not breaking into the top 10, the brand's sales figures have shown a healthy upward trajectory, reflecting increasing consumer demand. The performance in Ontario is particularly noteworthy as it demonstrates the brand's ability to sustain its market position in a competitive landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has demonstrated consistent performance, maintaining a rank of 15th from April to June 2024. This stability is noteworthy, especially when compared to competitors like BoxHot, which experienced fluctuations, dropping from 13th in April to 16th in June. Meanwhile, Dime Bag showed an upward trend, improving from 19th in April to 14th in June, potentially signaling a growing market presence. Station House remained relatively stable but saw a slight dip from 16th in April to 17th in June. Interestingly, CountrySide Cannabis made significant strides, moving from 18th in April to 13th in June, indicating a strong upward trajectory. These dynamics suggest that while 1Spliff has maintained its position, it faces increasing competition from brands like Dime Bag and CountrySide Cannabis, which are climbing the ranks and could impact 1Spliff's market share if these trends continue.
Notable Products
In June 2024, the top-performing product for 1Spliff was Orange Rntz Pre-Roll 7-Pack (3.5g), maintaining its number one rank with sales reaching 7811 units. Grape Escape Pre-Roll 7-Pack (3.5g) held steady at the second position, showing consistent performance from the previous month. Pink Lemonade Pre-Roll 7-Pack (3.5g) climbed to third place, improving from its fourth position in May. Island Pink Pre-Roll 7-Pack (3.5g) dropped to fourth place, down from its third-place ranking in May. A new entrant, Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g), debuted at fifth place, showcasing strong initial sales figures.
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