Market Insights Snapshot
In the pre-roll category, the cannabis brand 1Spliff has shown varied performance across different states. In Alberta, the brand's ranking fluctuated over the months, starting at 94 in August 2023, then missing from the top 20 in September 2023, and resurfacing at 86 in October 2023. However, the brand's rank dropped to 99 in November 2023. This movement indicates a degree of inconsistency in the brand's performance in Alberta. The sales data also shows a downward trend from October to November, suggesting a decrease in the brand's popularity in this state.
Contrastingly, in Ontario, 1Spliff has shown a consistent improvement in its category ranking. The brand started at the 25th position in August 2023 and gradually moved up to the 16th position by November 2023. This consistent upward movement in ranking indicates a growing consumer preference for 1Spliff in Ontario. The sales data corroborates this, showing a rise in sales from September to November. This suggests that 1Spliff's pre-roll products are gaining traction in the Ontario cannabis market.
In the Ontario Pre-Roll category, 1Spliff has shown a promising upward trend, improving its rank from 25th in August 2023 to 16th by November 2023. This indicates a steady increase in market share, despite not being in the top 20 brands in August and September. In comparison, Weed Me has maintained a consistent rank but dropped to 14th in November, while Divvy fluctuated around the mid-teens and Tribal remained stable. Interestingly, Double J's has shown a similar positive trajectory as 1Spliff, climbing from 35th to 18th rank. While specific sales figures are not disclosed, it's clear that 1Spliff's sales have been increasing, as indicated by its improved ranking, while some competitors have experienced a decline or less significant growth.
In November 2023, the top-performing product from 1Spliff was the Island Pink Pre-Roll 7-Pack (3.5g), which moved up from its consistent second-place ranking in the previous three months. The Orange Rntz Pre-Roll 7-Pack (3.5g), which held the top spot from August to October, fell to the second position in November. A new entrant, Grape Escape Pre-Roll 7-Pack (3.5g), debuted in the third spot. The Pink Lemonade Pre-Roll 7-Pack (3.5g) slipped one place to the fourth position, whereas the Purple Ayahuasca Pre-Roll 7-Pack (3.5g) dropped to the fifth rank from its previous third and fourth positions in September and October respectively. Notably, the Island Pink Pre-Roll 7-Pack (3.5g) sold 5515 units, indicating a strong demand for this product.