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Apr-2025
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Overview
Market Insights Snapshot
The performance of 1Spliff in the Pre-Roll category has shown remarkable improvement in Alberta over the first four months of 2025. Starting the year outside the top 30, the brand climbed to the 21st position by April, indicating a positive trend and growing consumer acceptance. This upward trajectory is further supported by a consistent increase in sales, with April numbers showcasing a significant leap from earlier months. The steady rise in rankings and sales suggests that 1Spliff is successfully capturing market share in Alberta, which could be attributed to strategic marketing efforts or product enhancements.
In contrast, the brand's performance in Ontario presents a different story. 1Spliff maintained a consistent 16th position in the Pre-Roll category throughout the same period. While the stability in ranking may indicate a loyal customer base, the lack of upward movement might also suggest challenges in gaining additional market traction against competitors. Despite the static ranking, sales figures reveal a healthy growth trajectory, hinting at increased consumer spending or successful promotional strategies. This dichotomy between ranking and sales growth highlights the complexity of market dynamics in Ontario, where maintaining a position might still yield positive financial outcomes.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, 1Spliff consistently held the 16th rank from January to April 2025, showcasing stability in its market position. Despite maintaining its rank, 1Spliff experienced a positive sales trajectory, with sales increasing from January to April. This contrasts with competitors such as Good Supply and PIFF, which experienced fluctuations in their rankings and sales. Notably, PIFF saw a drop from 11th to 14th rank in April, while Good Supply dropped from 13th to 15th, indicating potential market share opportunities for 1Spliff. Meanwhile, BoxHot and Stunnerz remained in the lower ranks, with Stunnerz showing a notable improvement by moving up to 17th in April. This competitive analysis suggests that while 1Spliff has room for growth, its consistent rank and increasing sales position it well against fluctuating competitors in the Ontario pre-roll market.
Notable Products
In April 2025, 1Spliff's top-performing product was Cannon Pre-Roll (1g) in the Pre-Roll category, maintaining its number one ranking for the fourth consecutive month with sales reaching 6794. Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) surged to second place from its previous fifth position in March, demonstrating a significant increase in popularity. Pink Lemonade Pre-Roll 7-Pack (3.5g) dropped to third place, despite consistent sales performance throughout the months. Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) remained stable, holding the fourth position since February. Meanwhile, Grape Escape Pre-Roll 7-Pack (3.5g) slipped to fifth place, showing a slight decline in sales compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
