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Market Insights Snapshot
In August 2026, 1Spliff remained overwhelmingly concentrated in Pre-Roll, with a 96.66% mix share while Flower held 2.36% and Vapor Pens 0.98%. Pre-Roll volume contracted with a -11.40% year-over-year change and a -13.58% month-over-month dip, while Flower plunged -56.88% year-over-year but rebounded 32.44% month-over-month; Vapor Pens added a 13.70% month-over-month gain from a small base. The brand’s average price decreased 2.89% year-over-year to $20.33, and within the lead category the average price sat at $20.08, suggesting mix and price relief didn’t stem the Pre-Roll pullback; the pattern implies a reliance risk where a single-category slump can outweigh nascent gains elsewhere.
These shifts tilt 1Spliff toward defending Pre-Roll positioning in Ontario, where the brand sits at rank 18 in Pre-Roll and faces share pressure from a -13.58% month-over-month drop concurrent with a -11.40% year-over-year decline. The 32.44% month-over-month Flower uptick and 13.70% month-over-month Vapor Pens lift are too small at 2.36% and 0.98% share, respectively, to materially hedge the Pre-Roll exposure; meanwhile, a 2.89% average price decrease year-over-year indicates pricing room that did not convert to rank improvement. The implication is a need to either broaden mix beyond a 96.66% Pre-Roll dependency or to improve Pre-Roll velocity specifically within the August 2026 context of sliding category contribution and stable but insufficient price positioning.
Competitive Landscape
1Spliff sits at rank #18 in ON Pre-Roll for August 2026, down 3 positions year over year from #15 and 3 spots versus three months prior, despite peaking at #13 in June 2026. In contrast, Back Forty / Back 40 Cannabis moved up from #2 to #1 while growing sales 56.6%, and General Admission slipped from #1 to #2 with a 28.1% sales decline; meanwhile, Spinach climbed from #14 to #5 alongside an 81.8% lift. The combination of a June 2026 peak at #13 followed by an August 2026 position at #18, alongside competitors gaining share across 9 to 11 rank positions, implies 1Spliff is losing relative velocity and must counter accelerating share capture by rising incumbents.
Notable Products
Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) posted the steepest decline in August 2026, dropping 28.5% MoM while sliding to rank 4, as Island Pink Pre-Roll 7-Pack (3.5g) also fell 10.4% MoM at rank 5. In contrast, Cannon Pre-Roll (1g) grew 10.0% MoM and held rank 1, while Hawaiian Snowcone Pre-Roll (0.5g) rose 12.7% MoM at rank 9. With eight of the top ten being Pre-Roll multipacks and three Hawaiian Snowcone variants spanning ranks 3–4 and 9, the mix points to SKU proliferation within one flavor family creating internal cannibalization risk and pushing 1Spliff toward a multipack-heavy portfolio that trades velocity for depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
