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Dec-2025
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Overview
Market Insights Snapshot
In the Pre-Roll category, 1Spliff has shown varying performance across different provinces. In Alberta, the brand has consistently remained within the top 30, with a slight improvement from 22nd place in September to 21st in October, and maintaining this position in December. However, it dropped to 23rd in November, indicating some fluctuations in its market presence. This consistent ranking in Alberta suggests a stable consumer base, although the slight dip in November could be worth monitoring for potential market challenges.
In contrast, Ontario presents a different narrative for 1Spliff. The brand ranked 16th in both September and October, improved to 14th in November, but then returned to 16th in December. This upward movement in November could indicate a successful marketing push or seasonal demand, but the return to 16th in December suggests a competitive market environment. The brand's ability to maintain a position within the top 20 in Ontario underscores its strong market presence, although the fluctuations highlight the challenges of sustaining growth in a competitive landscape.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, 1Spliff has experienced some fluctuations in its ranking over the last few months. In September 2025, 1Spliff held the 16th position, maintaining this rank in October, improving slightly to 14th in November, but then dropping back to 16th in December. This suggests a volatile market presence, with sales peaking in October before declining towards the end of the year. Notably, Spinach has consistently outperformed 1Spliff, maintaining a steady rank of 15th or better, indicating a stable consumer base. Meanwhile, Tribal made a significant leap from 22nd in September to 14th in December, surpassing 1Spliff in the process. This dynamic shift highlights the competitive pressure 1Spliff faces from both established and emerging brands in the region.
Notable Products
In December 2025, the top-performing product from 1Spliff was the Cannon Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales of 9148 units. The Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) secured the second position consistently from September through December. The Pink Lemonade Pre-Roll 7-Pack (3.5g) also held steady at third place across these months, indicating stable consumer preference. Notably, the Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) retained its fourth-place ranking, while the Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g) remained in fifth place. This stability in rankings suggests a strong brand loyalty and consistent demand for these products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
