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Sep-2025
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Overview
Market Insights Snapshot
1Spliff has shown notable performance in the Alberta market, particularly in the Pre-Roll category. Over the summer months, the brand maintained a consistent presence within the top 30, with rankings fluctuating slightly between 18th and 21st place. This stability suggests a solid customer base in the region, although the slight dip in sales from July to September indicates potential challenges in maintaining growth momentum. Meanwhile, in Ontario, 1Spliff's Pre-Roll category also held strong, consistently ranking between 14th and 16th place. However, it's worth noting that in the Flower category, 1Spliff did not make it into the top 30 rankings over the summer, which might suggest stronger competition or less brand penetration in that specific category.
In terms of sales trends, 1Spliff experienced a peak in sales in July in Alberta, reaching over 468,000 CAD, but faced a decline in the subsequent months. This pattern could point to seasonal purchasing behavior or competitive pressures impacting their sales. In Ontario, the Pre-Roll category saw a decline in sales from August to September, which may reflect a broader market trend or specific brand challenges. The absence of 1Spliff from the top 30 in the Flower category in Ontario further highlights potential areas for strategic improvement or market repositioning. These insights suggest that while 1Spliff is performing well in certain segments, there are opportunities for growth and expansion, particularly in the underperforming Flower category in Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has maintained a relatively stable position, ranking between 14th and 16th from June to September 2025. Despite a slight dip in sales from August to September, 1Spliff's rank remained consistent, indicating resilience amidst fluctuating market dynamics. Notably, Spinach and Pure Sunfarms experienced a decline in rank, with both brands falling from the 12th and 11th positions in June to 17th and 15th by September, respectively. This shift suggests potential opportunities for 1Spliff to capitalize on the weakening positions of these competitors. Meanwhile, Buddy Blooms showed a positive trajectory, climbing from 22nd in June to 14th in September, which could pose a future threat to 1Spliff if this upward trend continues. Overall, the competitive dynamics in Ontario's Pre-Roll market highlight both challenges and opportunities for 1Spliff to enhance its market position.
Notable Products
In September 2025, the top-performing product for 1Spliff was the Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) which maintained its leading position from August, with a sales figure of 9285. The Cannon Pre-Roll (1g) remained steady in second place, continuing its consistent performance from the previous months. Pink Lemonade Pre-Roll 7-Pack (3.5g) held firmly in third place, despite a noticeable decline in sales. Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in September, securing the fourth position. The Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) slipped from fourth to fifth place compared to August, reflecting a downward trend over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
