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Market Insights Snapshot
In June 2026, 1Spliff remained overwhelmingly concentrated in Pre-Roll at 96.95% share while Flower held 2.50% and Vapor Pens 0.55%, anchoring a mix that tightened further as Pre-Roll declined by 2.61% year over year and 2.92% month over month. The peripheral formats contracted faster, with Flower down 12.44% month over month and Vapor Pens down 52.05% month over month, even as average price for the brand rose 2.21% year over year to $20.80 and Pre-Roll average price sat at $20.63; the pattern implies assortment rationalization toward Pre-Rolls despite price firming, leaving little buffer from adjacent categories.
Within Ontario Pre-Rolls, a rank of 15 places 1Spliff in the mid-tier while carrying 96.95% of sales in that category, and the concurrent 2.61% Pre-Roll YoY decline with a 2.92% MoM dip suggests sensitivity to category-level shifts that can quickly influence overall rank. Given Vapor Pens shrinking 52.05% MoM and Flower slipping 12.44% MoM, the brand’s reliance on a single category limits cross-category capture; the implication is that maintaining or improving the 15th position will likely depend more on stabilizing Pre-Roll velocity than on diversification, unless the sub-3% share outside Pre-Rolls is rebuilt to at least absorb low-single-digit Pre-Roll fluctuations.
Competitive Landscape
1Spliff sits at rank #15 in Ontario Pre-Roll for June 2026, edging up 1 position from #16 year over year, and matching its three-month mark of #15 while also setting a peak rank of #15 in June 2026; by comparison, Back Forty / Back 40 Cannabis climbed from #3 to #1 with 74.6% YoY sales growth, and General Admission slipped from #1 to #2 alongside a 17.9% YoY sales decline. The stability of #15 quarter-on-quarter combined with only a 1-rank YoY gain, while peers like Thumbs Up Brand rose from #8 to #3 on 53.6% YoY growth and Jeeter fell from #2 to #4 on a 48.5% YoY contraction, implies 1Spliff is holding share without momentum toward the top 10, suggesting the current trajectory favors maintenance rather than ascent.
Notable Products
Cannon Pre-Roll (1g) led the downside in June 2026 with a -56.6% month-over-month drop while still holding rank 1, and Grape Escape Pre-Roll 7-Pack (3.5g) also contracted by -13.2% as it settled at rank 5. In contrast, Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) climbed by 667.1% MoM to rank 2 and Pink Lemonade Pre-Roll 7-Pack (3.5g) rose 17.2% to rank 3, with four of the top ten coming from the Hawaiian Snowcone family across pack sizes. This mix of a steep single SKU pullback at the top alongside extreme multi-pack momentum implies a pivot toward value-oriented multi-packs as the engine of 1Spliff’s volume, even if single-unit flagships soften.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
