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Nov-2025
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Overview
Market Insights Snapshot
The performance of 1Spliff in the Pre-Roll category in Alberta has shown a slight decline over the months from August to November 2025. The brand started at the 21st position in August, maintained that rank in October, but slipped to 23rd in November. This indicates a minor but noticeable dip in their standing within the market. The sales figures also reflect this trend, with a gradual decrease from August's $369,007 to November's $349,375, suggesting a need for strategic adjustments to regain momentum. In comparison, their performance in the Ontario Pre-Roll market is more stable, where they consistently ranked between 14th and 16th place, demonstrating a stronger foothold in this region.
Interestingly, 1Spliff's presence in the Flower category in Ontario was not as prominent, as they did not make it into the top 30 rankings after August. This absence from the rankings could be perceived as a challenge for the brand to enhance its competitiveness in this category. On the other hand, their consistent performance in the Pre-Roll category in Ontario, where they achieved a ranking as high as 14th in November, underscores a more robust market position. This suggests a potential area of focus for 1Spliff, as they may choose to leverage their strengths in the Pre-Roll segment while exploring opportunities to improve their standing in the Flower category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, 1Spliff has demonstrated a steady performance with a notable improvement in its rank from 16th in September and October 2025 to 14th in November 2025. This upward movement suggests a positive reception among consumers, despite facing stiff competition. Brands like Shred and Dime Bag (Canada) have maintained higher ranks, with Shred consistently holding the 13th position in October and November, and Dime Bag (Canada) showing a decline from 6th in August to 12th in November. Meanwhile, Spinach and Buddy Blooms have also been fluctuating, with Spinach improving slightly from 17th in September and October to 15th in November, and Buddy Blooms dropping to 16th in November. These dynamics highlight the competitive pressures and opportunities for 1Spliff to capitalize on its recent gains and further enhance its market position.
Notable Products
In November 2025, the top-performing product from 1Spliff was the Cannon Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from October with impressive sales of 11,046 units. The Hawaiian Snowcone Pre-Roll 10-Pack (3.5g) held steady in the second position for the third consecutive month. The Pink Lemonade Pre-Roll 7-Pack (3.5g) consistently ranked third across the months from August to November. Meanwhile, the Hawaiian Snowcone Pre-Roll 7-Pack (3.5g) remained at the fourth rank, showing slight fluctuations in sales but not in ranking. Notably, Slimz - Orange Runtz Pre-Roll 10-Pack (3.5g) retained the fifth position since October, despite a drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
