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Nov-2025
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Overview
Market Insights Snapshot
In the Ontario market, Stunnerz has shown varied performance across different cannabis categories. In the Flower category, the brand has struggled to break into the top 30, with rankings fluctuating around the mid-40s to low 50s over the past few months. This indicates a consistent challenge in gaining a stronger foothold in this competitive segment. Despite a peak in sales in October 2025, Stunnerz's ranking in November slipped back to 52, suggesting that the brand is facing stiff competition. This volatility highlights the need for strategic adjustments to improve their standing in the Flower category.
Conversely, Stunnerz has demonstrated a stronger presence in the Pre-Roll category within Ontario. The brand climbed from 23rd place in August to 14th in October, before slightly dropping to 17th in November. This upward trend, particularly the notable jump in October, suggests that Stunnerz is successfully capturing consumer interest in this category. The consistent presence in the top 20 indicates a solid performance, contrasting with their challenges in the Flower segment. This success in Pre-Rolls may serve as a foundation for the brand to leverage and expand its market influence across other categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has shown a dynamic shift in its market positioning over the past few months. Starting from a rank of 23rd in August 2025, Stunnerz climbed to 18th in September and further improved to 14th in October, before slightly dropping to 17th in November. This fluctuation in rank reflects a corresponding trend in sales, with a notable peak in October. In comparison, 1964 Supply Co consistently improved its rank, reaching 19th by October and maintaining it in November, indicating a steady growth trajectory. Meanwhile, Spinach and Pure Sunfarms experienced more stable rankings, with Spinach slightly recovering to 15th in November and Pure Sunfarms maintaining its 18th position. Buddy Blooms also demonstrated competitive resilience, fluctuating between 14th and 16th ranks. These dynamics suggest that while Stunnerz has experienced significant growth, it faces strong competition from brands like Spinach and Buddy Blooms, which have maintained more consistent rankings and sales, indicating a competitive market where strategic positioning and brand loyalty are crucial for sustained success.
Notable Products
In November 2025, the top-performing product from Stunnerz was the Indica Pre-Roll 2-Pack (2g), maintaining its first-place rank from October with sales of 32,752 units. The Sativa Pre-Roll 2-Pack (2g) held steady at second place, although its sales figures slightly decreased from the previous month. Mango Blitz Pre-Roll 2-Pack (2g) made a notable entry into the rankings at third place, showing a significant increase from its previous absence in October. The Milled Variety Pack (14g) dropped one position to fourth place, while the newly introduced Sativa Bulk Pre-Roll 20-Pack (10g) entered the rankings at fifth. These shifts indicate a dynamic market with strong competition among pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
