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Market Insights Snapshot
In August 2026, Stunnerz concentrated 76.51% of sales in Pre-Roll while Flower accounted for 23.49%, with Pre-Roll down 28.05% year over year and 5.97% month over month, versus Flower down 11.35% year over year but up 4.37% month over month. The overall brand decline of 25.69% year over year alongside a 3.57% increase in average price suggests mix pressure from a contracting Pre-Roll core and a relatively firmer Flower line, implying that reliance on Pre-Roll is amplifying downside even as pricing inches up.
Given a Pre-Roll rank of 34 in Ontario and a top-state concentration in Ontario, the 5.97% month-over-month Pre-Roll dip against a 4.37% month-over-month Flower lift indicates that Stunnerz’s positioning skews toward lower-priced, higher-volume Pre-Roll (average price $11.23) while higher-priced Flower (average price $39.71) offers partial margin offset. This pattern implies that improving rank and share stability will depend on rebalancing toward the growing 23.49% Flower mix without eroding Pre-Roll scale, using August 2026 momentum in Flower to reduce sensitivity to Pre-Roll volatility.
Competitive Landscape
Stunnerz sits at rank #34 in ON Pre-Roll for August 2026, sliding 10 positions from #24 year over year and down 3 spots from #31 since May 2026, while its historical peak was #14 in October 2025; meanwhile, Back Forty / Back 40 Cannabis improved from #2 to #1 and Spinach advanced from #14 to #5 alongside an 81.6% YoY sales increase, contrasting with Jeeter moving from #3 to #4 amid a 44.5% YoY decline. The combination of a 10-rank YoY drop and a 3-position slide over the last three months, against competitors climbing multiple ranks, implies Stunnerz is ceding share in a reshuffled tier where momentum is consolidating at the top.
Notable Products
Sativa Milled Flower (14g) posted the steepest decline at -28.3% MoM while sliding to rank 7 from within the top 10, and 30+ - Kush CK Pre-Roll (1g) fell -11.3% MoM at rank 9; meanwhile, Indica Pre-Roll 2-Pack (2g) held rank 1 despite a -8.3% MoM dip and Sativa Pre-Roll 2-Pack (2g) stayed at rank 2 with a -7.8% MoM change. Four of the top ten are Pre-Roll SKUs, with Sativa Bulk Pre-Roll 20-Pack (10g) up 5.4% MoM at rank 4 against Indica Bulk Pre-Roll 20-Pack (10g) up 10.3% at rank 5, while Milled Variety Pack (14g) rose 15.7% MoM to rank 3 with $138,982 in August 2026 sales. The pattern implies a pivot toward value-oriented multipacks in Pre-Roll and curated Flower formats as single-strain milled offerings lose momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
