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Sep-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Stunnerz has demonstrated a noteworthy upward trajectory in the Flower category. Over the past four months, their ranking has improved from 54th in June to 49th in September, indicating a positive reception and increasing popularity among consumers. This upward movement is accompanied by a steady increase in sales, with September sales figures surpassing those of June. However, in the Vapor Pens category, Stunnerz's presence is less prominent, as they did not maintain a top 30 position in August and September, suggesting potential challenges in this segment.
In contrast, Stunnerz's performance in the Pre-Roll category in Ontario has been relatively stable. They consistently remained within the top 20 rankings, demonstrating a solid foothold in this category. While there was a slight dip in ranking during July and August, their position rebounded to 18th in September, reflecting resilience and a loyal customer base. The sales figures in this category also show a consistent pattern, with a slight decrease during the summer months, followed by a resurgence in September. These trends highlight the brand's strengths and areas for potential growth within the Ontario market.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Stunnerz has experienced fluctuations in its market positioning over recent months. Notably, Stunnerz maintained a rank of 18 in both June and September 2025, indicating a recovery from its dip to 20 in August. This suggests a resilience in its sales strategy, despite facing stiff competition. For instance, 1964 Supply Co showed a consistent presence just outside the top 20, only breaking into the top 20 in September. Meanwhile, Spinach experienced a decline from rank 12 in June to 17 in September, which could indicate a potential opportunity for Stunnerz to capture a larger market share if Spinach's downward trend continues. Additionally, 1Spliff and BoxHot have shown slight rank fluctuations, which further emphasizes the competitive volatility in this category. Overall, Stunnerz's ability to rebound in September suggests strategic adjustments that could bolster its market position moving forward.
Notable Products
In September 2025, the top-performing product from Stunnerz was the Sativa Pre-Roll 2-Pack (2g), which maintained its leading position from August with a notable sales figure of 35,653 units. The Indica Pre-Roll 2-Pack (2g) remained steady at the second position, consistently following its Sativa counterpart. The Milled Variety Pack (14g) climbed to the third rank, showing a significant improvement from its fifth-place position in June. The 30+ - Fruit Cobbler Pre-Roll (1g) dropped to fourth place, maintaining a consistent presence in the top five, while the Mango Blitz Pre-Roll 2-Pack (2g) held its fifth-place ranking, showing slight sales growth from August. Overall, the product rankings for September indicate a stable preference for pre-rolls among consumers, with the Sativa Pre-Roll 2-Pack leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
