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Jul-2025
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Overview
Market Insights Snapshot
In Ontario, Stunnerz has shown varying performance across different cannabis categories. In the Flower category, the brand has been making steady progress, improving its rank from 65th in April 2025 to 54th by June and July. This upward movement is a positive sign, indicating a growing acceptance and preference for their Flower products in the region. However, the Vapor Pens category tells a different story, with Stunnerz experiencing a decline in rank from 82nd in April to 91st by July. This drop suggests challenges in maintaining competitiveness or consumer interest in this category, potentially indicating a need for strategic adjustments.
For Pre-Rolls, Stunnerz has maintained a relatively stable presence in Ontario, holding the 17th position in April and May, before slightly dropping to 18th in June and 19th in July. Despite the slight decline, the brand remains within the top 20, indicating a consistent demand for their Pre-Roll offerings. Notably, Stunnerz does not appear in the top 30 rankings for any other category in Ontario, which could either suggest a focused strategy on their part or potential areas for expansion. The sales figures reflect these trends, with Pre-Rolls showing robust numbers compared to the other categories, highlighting where the brand's strengths currently lie.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has experienced a slight decline in its rank from April to July 2025, moving from 17th to 19th position. This shift is notable as it reflects a competitive pressure from brands like BoxHot, which maintained a relatively stable position, and Dab Bods, which also hovered around the same rank as Stunnerz. Despite this ranking change, Stunnerz's sales figures remained robust, although they saw a slight dip in July compared to June. Meanwhile, FIGR showed a significant upward trend, climbing from 24th to 17th, which could indicate an increasing consumer preference that might be impacting Stunnerz's market position. Additionally, Buddy Blooms demonstrated a steady improvement in rank, suggesting a growing competition in the lower ranks of the top 20. These dynamics suggest that while Stunnerz remains a strong player, it faces increasing competition that could affect its future market share and necessitates strategic adjustments to maintain its competitive edge.
Notable Products
In July 2025, the top-performing product from Stunnerz was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, reclaiming its first-place ranking with sales of 35,055 units. The Indica Pre-Roll 2-Pack (2g) followed closely behind, dropping to the second position after leading in June, with a slight decrease in sales. The 30+ - Fruit Cobbler Pre-Roll (1g) maintained its consistent third-place ranking across the months. The Mango Blitz Pre-Roll 2-Pack (2g) made its debut in the rankings in July, securing the fourth position. The Milled Variety Pack (14g) remained stable in fifth place, showing little change in sales figures throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
