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Jun-2024
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Overview
Market Insights Snapshot
Stunnerz has shown notable performance fluctuations across different categories in Ontario. In the Flower category, the brand did not rank in the top 30 for March 2024 and maintained a relatively stable but lower position in subsequent months, peaking at 70th in April before dropping to 74th again by June. This indicates a struggle to gain significant market traction in this category. On the other hand, the Pre-Roll category tells a more optimistic story, with Stunnerz climbing steadily from 31st in March to 22nd by June, reflecting a consistent increase in sales and consumer preference for their pre-roll products.
In the Vapor Pens category, Stunnerz had a late but notable entry, debuting at 92nd place in May 2024 and making a significant leap to 66th place by June. This rapid improvement suggests a growing acceptance and popularity of their vapor pen offerings. However, the absence of Stunnerz in the top 30 brands for Flower and the initial low ranking in Vapor Pens highlight areas where the brand needs to focus its efforts to enhance market presence. Overall, while there are challenges in some categories, the positive trends in Pre-Rolls and the upward movement in Vapor Pens indicate potential for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has shown a notable upward trajectory in its rank and sales over recent months. Starting from a rank of 31 in March 2024, Stunnerz climbed to 22 by June 2024, indicating a significant improvement in market position. This positive trend is reflected in its sales, which increased from 371,704 CAD in March to 557,947 CAD in June. In comparison, Color Cannabis and Weed Me have experienced fluctuating ranks, with Color Cannabis moving from 21 to 20 and Weed Me dropping from 13 to 23 over the same period. Meanwhile, Tribal and The Original Fraser Valley Weed Co. have shown less consistent performance, with Tribal maintaining a lower rank and Fraser Valley Weed Co. showing some improvement but still trailing behind Stunnerz. This upward trend for Stunnerz suggests a growing consumer preference and effective market strategies, positioning it as a rising competitor in the Ontario Pre-Roll market.
Notable Products
In June 2024, the top-performing product from Stunnerz is Sativa Pre-Roll 2-Pack (2g), maintaining its first-place ranking with sales reaching 23,571 units. Indica Pre-Roll 2-Pack (2g) holds steady in second place, with a slight increase in sales to 21,496 units. The 30+ - Fruit Cobbler Pre-Roll (1g) continues to rank third, while the 30+ Fruit Cobbler Milled (14g) remains in fourth place. Stunnerz Str8z - Slims Sativa Pre-Roll 10-Pack (7g) rounds out the top five, showing a modest sales increase to 1,506 units. These rankings have remained consistent since March 2024, indicating stable consumer preferences for these products.
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