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Aug-2025
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Overview
Market Insights Snapshot
Stunnerz has shown varied performance across different categories in Ontario. In the Flower category, the brand has been gradually improving its position, moving from rank 60 in May 2025 to 53 by August 2025. This upward trend is accompanied by a noticeable increase in sales, with August sales reaching 212,981. However, the Vapor Pens category tells a different story, as Stunnerz has not been able to maintain a spot in the top 30 by August, indicating potential challenges in this segment. The declining ranks from 84 in May to being out of the top 30 by August suggest that competition may be stronger or that consumer preferences are shifting away from their offerings in this category.
In contrast, the Pre-Roll category presents a more stable picture for Stunnerz in Ontario. Despite a slight decline in rank from 17 in May to 20 in August, the sales figures remained robust, with only a marginal decrease over the months. This consistency suggests a loyal customer base or effective market strategies that keep the brand relevant and competitive in this segment. The slight drop in ranking could be a signal for Stunnerz to reassess its market strategies to regain or enhance its standing. These movements across categories highlight the dynamic nature of the cannabis market and the importance of adaptability and strategic focus for brands like Stunnerz.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Stunnerz has experienced a gradual decline in rank from May to August 2025, moving from 17th to 20th position. This downward trend suggests a need for strategic adjustments to regain market share. Notably, BoxHot has maintained a stable rank at 18th, consistently outperforming Stunnerz, while Dab Bods has slightly improved its position, ending August at 21st. Meanwhile, MTL Cannabis has seen a significant drop from 10th to 19th, indicating potential vulnerabilities that Stunnerz could capitalize on. The sales figures reflect these dynamics, with Stunnerz's sales showing a slight decline over the months, whereas competitors like 1964 Supply Co have shown consistent growth, suggesting that Stunnerz might need to innovate or enhance its marketing strategies to reverse its current trajectory.
Notable Products
In August 2025, the top-performing product for Stunnerz was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank from July, with sales reaching 33,472 units. Following closely was the Indica Pre-Roll 2-Pack (2g), which held the second position consistently from June to August. The 30+ - Fruit Cobbler Pre-Roll (1g) remained steady at the third spot over the months, showing stable performance. The Milled Variety Pack (14g) saw an improvement, climbing from fifth to fourth place, indicating a positive trend in the Flower category. Meanwhile, the Mango Blitz Pre-Roll 2-Pack (2g) entered the rankings at fifth place, demonstrating its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
