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Oct-2025
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Overview
Market Insights Snapshot
Stunnerz has shown notable progress in the Ontario market across various categories. In the Flower category, the brand has demonstrated a consistent upward trajectory, moving from rank 55 in July 2025 to rank 46 by October 2025. This improvement is accompanied by a significant increase in sales, indicating a strengthening presence in this category. However, the brand has not yet broken into the top 30, which suggests there is still room for growth and increased market penetration. The positive trend in sales is a promising sign, but the brand's current ranking highlights the competitive nature of the Flower category in Ontario.
In contrast, Stunnerz has made impressive gains in the Pre-Roll category within Ontario. The brand improved its ranking from 21 in July 2025 to 14 in October 2025, showing a strong upward movement. This rise in rank is reflected in the sales figures, with a noticeable increase over the months, culminating in a substantial boost in October 2025. Being in the top 30 in this category underscores the brand's growing influence and market share in Ontario's Pre-Roll segment. The progress in this category, compared to the Flower category, might suggest strategic positioning or consumer preference trends that favor Stunnerz's offerings in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has shown a notable upward trajectory in its rankings, moving from 21st place in July 2025 to 14th place by October 2025. This improvement in rank is accompanied by a significant increase in sales, indicating a positive reception in the market. In contrast, Shred, which started at 7th place in July, has seen a decline, dropping to 13th place by October, suggesting a potential shift in consumer preference that could be advantageous for Stunnerz. Meanwhile, FIGR has consistently improved its position, moving from 18th to 12th place, which could pose a competitive challenge if this trend continues. Buddy Blooms and 1Spliff have maintained relatively stable positions, with Buddy Blooms showing a slight improvement, which suggests that while Stunnerz is gaining ground, it must continue to innovate and capture market share to maintain its upward momentum.
Notable Products
In October 2025, Stunnerz saw a shift in their top-performing products, with Indica Pre-Roll 2-Pack (2g) ascending to the top rank, achieving sales of 43,088 units. Previously holding the second position from July to September, this product overtook the Sativa Pre-Roll 2-Pack (2g), which moved to the second rank despite consistently being the leader in the prior months. The Milled Variety Pack (14g) remained steady in third place for two consecutive months, showcasing a gradual increase in popularity from its fifth rank in July. The Stunnerz Str8z - Slims Sativa Pre-Roll 10-Pack (7g) made its debut in the rankings, securing fourth place. Meanwhile, the 30+ - Fruit Cobbler Pre-Roll (1g) experienced a slight decline, dropping to fifth place from its previous third and fourth positions earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
