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Market Insights Snapshot
In July 2026, Stunnerz concentrated 78.32% of sales in Pre-Roll, where year-over-year sales declined 22.50% and month-over-month slipped 11.62%, while Flower held 21.68% share with a modest 2.03% YoY decline but a 7.43% MoM increase; average prices diverged, with Pre-Roll near $10.99 and Flower near $39.90. Within the Ontario Pre-Roll market, the brand sat at rank 29, and overall average price rose 2.73% YoY alongside a total brand sales decline of 20.56% YoY, indicating mix pressure centered in Pre-Roll rather than broad pricing drag.
The shift toward relatively steadier Flower — down only 2.03% YoY but up 7.43% MoM — against a shrinking Pre-Roll base at rank 29 implies that Stunnerz’s positioning leans too heavily on an underperforming anchor where demand contracted 22.50% YoY and 11.62% MoM. With 78.32% of volume tied to Pre-Roll versus 21.68% in Flower and a brand-level 2.73% YoY price lift amid a 20.56% YoY sales decline, the pattern implies headroom to rebalance the mix toward Flower to cushion Pre-Roll volatility and to protect share in Ontario by treating Pre-Roll exposure as a risk concentration rather than a growth engine.
Competitive Landscape
Stunnerz ranks #29 in ON Pre-Roll in July 2026, down 7 positions year over year from #22 and slipping 1 rank from April 2026’s #28, while still sitting 15 spots below its October 2025 peak at #14; in contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 with 67.4% YoY sales growth and General Admission fell from #1 to #2 alongside a 23.2% YoY sales decline, indicating that Stunnerz’s downward rank drift amid leadership reshuffling points to share being ceded to faster-rising leaders rather than broad market contraction.
Notable Products
The Mangolorean Blitz Aruma Cured Infused Pre-Roll 2-Pack (2g) posted the steepest move in July 2026 with a -32.9% MoM drop at rank 10, while Sativa Pre-Roll 2-Pack (2g) fell -21.2% to rank 2, signaling pressure on infused and standard sativa formats simultaneously. At the top, Indica Pre-Roll 2-Pack (2g) held rank 1 despite a -14.0% MoM decline, and Sativa Bulk Pre-Roll 20-Pack (10g) rose 30.8% at rank 4, indicating a trade-up toward bulk even as 2-packs soften. With seven of the top ten being Pre-Roll SKUs and Flower entries like Milled Variety Pack (14g) up 12.0% at rank 3 alongside Sativa Milled Flower (14g) up 21.0% at rank 7, the mix points to consumers shifting from small pre-roll formats toward value-oriented bulk and milled options, implying Stunnerz should lean into larger pack sizes and milled flower while pruning underperforming specialty pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
