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Dec-2024
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Overview
Market Insights Snapshot
Stunnerz has shown varying performance across different categories in Ontario. In the Flower category, the brand experienced a notable improvement, jumping from a rank outside the top 30 in September and October 2024 to the 60th position by November, maintaining a similar rank in December. This upward movement indicates a significant surge in sales, with November sales more than doubling compared to October. In contrast, the Vapor Pens category saw a decline in rankings from 48th in September to 59th by November and December, reflecting a downward trend in sales over these months. Such shifts highlight the brand's varying success in different product lines, with Flower showing potential growth while Vapor Pens may require strategic reassessment.
In the Pre-Roll category within Ontario, Stunnerz maintained a solid presence, consistently ranking within the top 30. The brand's rank slightly fluctuated, moving from 17th in September to 21st by December. Despite these minor changes, Pre-Roll sales remained relatively stable, suggesting a steady consumer base for this product line. However, the slight decline in rank could indicate increased competition or a need for innovation to maintain its market position. The absence of Stunnerz in the top 30 for some categories in certain months highlights potential areas for growth and strategic focus to enhance their market presence across diverse product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has experienced notable fluctuations in its market position over the last few months. Starting in September 2024, Stunnerz held a solid 17th rank, but by December 2024, it had slipped to 21st. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, competitors like Color Cannabis have shown a more dynamic performance, climbing from 28th in September to 17th in November before settling at 22nd in December, indicating a strong upward trajectory in sales. Similarly, Dab Bods has maintained a relatively stable presence, ending the year at 19th, slightly ahead of Stunnerz. The data suggests that while Stunnerz is facing competitive pressure, there is an opportunity to strategize for growth by analyzing the successful tactics of its rising competitors.
Notable Products
In December 2024, the top-performing product for Stunnerz was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking from November, with notable sales of 21,215 units. The Sativa Pre-Roll 2-Pack (2g), which had previously held the top spot, slipped to second place in December. The 30+ - Kush CK Pre-Roll (1g) consistently ranked third, showing a gradual decline in sales over the months. Meanwhile, the 30+ - Fruit Cobbler Pre-Roll (1g) remained in fourth place, indicating stable performance. The Milled Variety Pack (14g) held its fifth position, with its sales figures slightly decreasing from November to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
