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Market Insights Snapshot
In May 2026, Stunnerz concentrated 77.74% of sales in Pre-Roll, where year-over-year sales declined 28.31% and month-over-month dipped 1.28%, while Flower held 22.26% share with a 2.61% year-over-year decline but a 22.19% month-over-month lift. The average price fell 3.70% year-over-year to $12.98 alongside a brand-level sales contraction of 25.99% year-over-year and 18.57% over 24 months, and Pre-Roll ranked 30th in Ontario within its category. The pattern implies overexposure to a shrinking Pre-Roll base is pulling down overall results despite improving Flower momentum, so mix realignment toward faster-recovering segments could mitigate the aggregate decline.
The combination of a 28.31% year-over-year decline in the 77.74%-share Pre-Roll and a 22.19% month-over-month rise in the 22.26%-share Flower indicates that recent gains are concentrated in a smaller segment, limiting impact at the total-brand level. With Pre-Roll at rank 30 in Ontario and average prices down 3.70% year-over-year, the trade-off suggests price-led tactics are not offsetting mix drag, while Flower’s milder 2.61% year-over-year decline signals a comparatively better elasticity. The implication is that positioning should pivot toward Flower to compound its month-over-month growth while tightening Pre-Roll assortment where rank pressure is highest, using pricing and pack architecture to shift demand without further eroding realized price.
Competitive Landscape
Stunnerz sits at rank 30 in ON Pre-Roll in May 2026, down 12 positions year over year from rank 18, and 4 positions lower versus February 2026 when it was rank 26; against that decline, the historical peak of rank 12 in June 2024 marks a 18-place slide from peak to current. Competitive movement compounds the pressure: Back Forty / Back 40 Cannabis climbed from rank 3 to rank 1 with sales up 66.8% year over year, while Jeeter fell from rank 2 to rank 3 with sales down 48.4% year over year; meanwhile, Thumbs Up Brand advanced from rank 7 to rank 4 as sales grew 40.6% year over year. The combination of a 12-place YoY drop and losing 4 places since February 2026, while competitors are either accelerating upward or only partially retreating, implies Stunnerz is ceding relative share in a reshuffling tier where upward mobility requires reversing multi-month rank erosion.
Notable Products
Grape Blitz Pre-Roll 2-Pack (2g) posted the steepest move in May 2026 with a -59.2% MoM drop and slid within the top 10 to rank 10, while Sweet Cherry Blitz Pre-Roll 2-Pack (2g) also contracted -16.2% at rank 5. At the top, Indica Pre-Roll 2-Pack (2g) grew 14.1% to hold rank 1 and Sativa Pre-Roll 2-Pack (2g) added 7.5% at rank 2, yet Mangolorean Blitz Milled (3.5g) fell -30.4% at rank 7. With seven of the top ten sitting in Pre-Roll, the mix points to reliance on core 2-pack formats even as flavored extensions fragment, implying portfolio pruning toward high-velocity base SKUs over novelty flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
