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In October 2026, Stunnerz concentrated 73.38% of sales in Pre-Roll while Flower held 26.62%, a mix that magnifies downside as Pre-Roll fell 52.73% year over year and 10.17% month over month, even as Flower declined 30.28% year over year but rose 16.72% month over month. Average price rose 8.24% year over year to $13.69, while the brand’s overall sales were down 49.03% year over year, placing Pre-Roll as the primary drag despite a Pre-Roll category rank of 38 in Ontario. The pattern implies the brand’s reliance on a contracting Pre-Roll base is overpowering gains in Flower, and the current rank position signals limited shelf momentum unless mix shifts further toward the category with positive month-over-month traction.
The pivot signal lies in Flower’s 16.72% month-over-month lift alongside a 30.28% year-over-year decline, contrasted with Pre-Roll’s 10.17% month-over-month drop and 52.73% year-over-year decline; with 26.62% share today, even a moderate reallocation away from the 73.38% Pre-Roll concentration could soften the 49.03% year-over-year brand decline. Maintaining a Pre-Roll rank of 38 in Ontario while average price is up 8.24% suggests pricing power is not offsetting volume erosion; the implication is to lean into Flower’s improving momentum while de-risking the Pre-Roll-heavy mix to stabilize rank and share.
Competitive Landscape
Stunnerz sits at rank #38 in ON Pre-Roll for October 2026, down 24 positions year over year from #14, and 3 spots lower than July 2026’s #35, while its historical peak was #14 in October 2025; in contrast, Back Forty / Back 40 Cannabis advanced from #2 to #1 as its sales grew 75.6% YoY, and Spinach climbed from #17 to #4 with 152.4% YoY growth, indicating that category share is consolidating among fast-rising leaders as Stunnerz loses rank density. Compared with General Admission, which slipped from #1 to #2 alongside a 28.3% YoY sales decline, Stunnerz’s 24-place YoY rank drop is steeper in positional terms, and the 3-month erosion from #35 to #38 contrasts with Thumbs Up Brand moving from #10 to #3 on 102.4% YoY growth; the pattern implies Stunnerz is ceding shelf visibility to winners that are converting outsized YoY growth into rapid rank ascension, making a near-term rebound in October 2026 unlikely without a mix or velocity reset.
Notable Products
Stunnerz is concentrated in a few items in October 2026, with the top 10 products accounting for 99.3% of sales and Indica Pre-Roll 2-Pack (2g) alone at 29.7%. Combined with average prices 10.8% below similar products, this points to sales leaning on a value-priced core lineup, so most of its sales ride on a handful of SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
