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Market Insights Snapshot
In June 2026, Stunnerz concentrated 81.48% of sales in Pre-Roll while Flower held 18.52%, with Pre-Roll ranking 27th in Ontario and posting a 15.96% month-over-month lift but a -18.99% year-over-year decline; Flower moved the opposite way at -9.32% MoM and -11.43% YoY. The brand’s average price fell -12.80% YoY to $11.72 as Pre-Roll averaged 10.16 and Flower 36.31, indicating mix-driven pricing pressure alongside a YoY brand sales decline of -19.42%. The pattern implies Stunnerz is leaning into Pre-Roll recovery to offset Flower contraction, using lower prices and a heavier Pre-Roll mix to stabilize unit velocity despite YoY headwinds.
With Pre-Roll momentum MoM and Flower retrenchment, the 81.48% Pre-Roll share concentrates Stunnerz’s exposure to a single growth channel while the 27th rank in Ontario suggests mid-pack visibility that benefits more from tactical pricing than from breadth. The -18.99% YoY in Pre-Roll against a simultaneous 15.96% MoM rise indicates re-acceleration rather than category exit, while Flower’s -9.32% MoM and -11.43% YoY point to deprioritization. The implication is a positioning pivot toward value-leaning Pre-Rolls where near-term share gains are attainable, accepting reduced Flower presence as the tradeoff for improving rank and turn in the core category.
Competitive Landscape
Stunnerz ranks #27 in ON Pre-Roll in June 2026, down 9 positions year over year from #18 and 3 positions since March 2026 from #24, while still sitting 15 places below its peak of #12 from June 2024; by contrast, Back Forty / Back 40 Cannabis moved up from #3 to #1 with a 74.6% year-over-year sales gain and General Admission slipped from #1 to #2 alongside a 17.9% sales decline, indicating Stunnerz’s descent is occurring amid both upward mobility at the top and volatility among leaders. This rank trajectory implies Stunnerz is losing relative shelf velocity as category share consolidates toward faster risers, and without a shift that reverses the 9-rank YoY slide and the 3-rank drop since March 2026, reattaining the #12 peak looks unlikely in the near term.
Notable Products
Mango Blitz Pre-Roll 2-Pack (2g) recorded the steepest decline at -36.5% and slipped to rank 6, while Indica Pre-Roll 2-Pack (2g) rose 37.5% to rank 1 with $293,609 in June 2026. Sativa Pre-Roll 2-Pack (2g) advanced 41.2% to rank 2 as Milled Variety Pack (14g) grew 8.7% at rank 3, and four of the top ten are Pre-Roll SKUs spanning ranks 1, 2, 4, and 5. The concentration of gains in classic two-pack Pre-Rolls alongside a sharp fall in a flavored variant implies Stunnerz is consolidating around core value Pre-Roll formats over novelty flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
