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Jan-2026
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Overview
Market Insights Snapshot
Stunnerz has shown varied performance across different product categories and regions, with notable shifts in their market presence. In Ontario, the brand's Flower category has struggled to break into the top 30, consistently ranking outside this bracket from October 2025 to January 2026. This indicates a challenging market environment or perhaps a need for product differentiation in this category. Meanwhile, the Pre-Roll segment paints a more positive picture, maintaining a steady presence within the top 20 throughout the same period. The consistent ranking in Pre-Rolls suggests a strong consumer preference or effective marketing strategies in this category.
Despite experiencing a decline in sales figures, particularly in the Flower category, Stunnerz's ability to hold its ground in the Pre-Roll category in Ontario highlights a strategic strength. The Pre-Roll category, although witnessing a decrease in sales from October 2025 to January 2026, maintains its rank, which could indicate that competitors are experiencing similar trends. This resilience in Pre-Rolls could be an area of focus for the brand to leverage and expand its market share. The absence from the top 30 in the Flower category, however, suggests a potential area for improvement or innovation to capture consumer interest and drive sales growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has experienced a notable shift in its market position over recent months. Initially ranked 14th in October 2025, Stunnerz saw a decline to 20th by December 2025, where it remained in January 2026. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like 1Spliff initially held the 16th position in October 2025, improved to 14th in November, but then also experienced a decline, ending at 18th in January 2026. Meanwhile, 1964 Supply Co maintained a steady 19th rank throughout the period, indicating stable performance despite fluctuating sales. The consistent presence of Double J's at the 21st position in January 2026, after starting at 22nd, highlights a slight upward trajectory. These dynamics suggest that while Stunnerz faces competitive pressure, there are opportunities to regain momentum by analyzing the strategies of both stable and improving brands in the market.
Notable Products
In January 2026, the top-performing product from Stunnerz was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales of 23,603 units. The Sativa Pre-Roll 2-Pack (2g) also held steady in second place throughout this period. The Milled Variety Pack (14g) saw an improvement, climbing from fourth to third place compared to December 2025. Mango Blitz Pre-Roll 2-Pack (2g) dropped from third to fourth position, while the Sweet Cherry Blitz Pre-Roll 2-Pack (2g) entered the rankings for the first time in fifth place. These shifts indicate a stable preference for certain pre-roll products, with slight variations in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
