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Apr-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Stunnerz has demonstrated varying performance across different product categories. In the Flower category, the brand's rankings have fluctuated, starting at 60th in January 2025 and dropping to 65th by April 2025. This movement outside the top 30 indicates a challenging market presence in this category. Conversely, the Pre-Roll category showcases a more positive trend, with Stunnerz improving its position from 20th in January to 17th in April. This improvement suggests a growing popularity and consumer preference for their pre-roll offerings in the region. Meanwhile, the Vapor Pens category has seen a decline, with the brand falling from 61st to 82nd over the same period, indicating significant challenges in maintaining a competitive edge.
Examining the sales data further reveals that while the Flower category saw a dip in sales from January to April, the Pre-Roll category experienced an upward trajectory in sales, reflecting its improved ranking. The Vapor Pens category, however, presents a stark contrast, with sales figures dropping considerably, aligning with its declining rank. The absence of Stunnerz from the top 30 in certain categories highlights areas where the brand might need to focus on strategic improvements to bolster its market presence. Understanding these dynamics can provide valuable insights into consumer preferences and the competitive landscape in Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has shown a promising upward trend in rankings, moving from 20th place in January 2025 to 17th by April 2025. This positive shift indicates a growing market presence and potential increase in consumer preference. Notably, Stunnerz outperformed BoxHot, which remained consistently at 18th place, and Dab Bods, which saw a decline from 17th to 19th place over the same period. Meanwhile, Good Supply maintained a relatively stable position, fluctuating slightly between 13th and 15th place, while 1Spliff held steady at 16th. The consistent improvement in Stunnerz's ranking suggests an effective market strategy, potentially driven by product innovation or increased brand awareness, positioning it as a rising contender in the Ontario Pre-Roll market.
Notable Products
In April 2025, Stunnerz's top-performing product was the Sativa Pre-Roll 2-Pack (2g), which climbed to the number one spot with sales reaching 24,291 units. This marks a noteworthy ascent from its consistent second-place ranking in the first three months of the year. The Indica Pre-Roll 2-Pack (2g), previously the top seller, slipped to second place, though it maintained strong sales figures. The 30+ - Fruit Cobbler Pre-Roll (1g) held steady in third place, showing a gradual increase in sales over the months. Meanwhile, the 30+ - Kush CK Pre-Roll (1g) and Milled Variety Pack (14g) remained in fourth and fifth positions, respectively, with relatively stable sales performances.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
