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Apr-2024
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Overview
Market Insights Snapshot
In Illinois, Bullet Train Extracts has shown a varied performance across different cannabis categories, indicating a fluctuating market presence. For concentrates, the brand experienced a gradual decline in ranking from January to April 2024, moving from 23rd to 27th. This downward trend suggests a decrease in market competitiveness within the concentrates category, as reflected by a significant drop in sales from January's $92,259 to April's $29,853. Conversely, in the pre-roll category, Bullet Train Extracts showed an impressive improvement, climbing from a 55th rank in January to 45th by April. This positive trajectory, coupled with a substantial increase in sales, indicates growing consumer interest and a stronger brand performance in this segment.
Additionally, the performance of Bullet Train Extracts in the vapor pens category within the same state presents a different aspect of the brand's market dynamics. Initially ranked at 44th in January, the brand saw a slight improvement in February, moving up to 43rd, before experiencing a dip to 48th in March and remaining stable through April. The sales figures, peaking in February at $84,063 before declining, mirror this volatility. This inconsistency highlights the brand's struggle to maintain a strong foothold in the vapor pens market amidst competitive pressures. Despite these challenges, the upward movement in the pre-roll category showcases Bullet Train Extracts' potential for growth and adaptation in a diverse and rapidly evolving market landscape.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, Bullet Train Extracts has seen fluctuating ranks and sales over the recent months. Starting from January 2024, Bullet Train Extracts ranked 44th, slightly improving to 43rd in February, before dropping to 48th in March and remaining stable in April. This trajectory indicates a challenging market position, especially when compared to Flower by Edie Parker, which, despite also not breaking into the top 20, maintained higher sales figures throughout the same period. Other competitors like Alchemy (Ieso) and On The Rocks also experienced rank declines but showed varying degrees of sales performance, with Alchemy (Ieso) notably seeing a significant drop in sales by April 2024. Legacy Cannabis (IL), while fluctuating in rank, managed to surpass Bullet Train Extracts in sales by April 2024, highlighting the competitive pressures and the need for strategic adjustments to improve market standing and sales performance for Bullet Train Extracts in this category and state.
Notable Products
In April 2024, Bullet Train Extracts saw the G Code Live Resin Cartridge (0.5g) from the Vapor Pens category as its top performer, with sales reaching 574 units. Following closely was the Orange Malt Infused Pre-Roll 7-Pack (3.5g) from the Pre-Roll category, securing the second position. The Lime OG Live Resin Cartridge (1g), also from the Vapor Pens category, which was the leader in March, dropped to the third spot in April. The Motorbreath 15 Infused Pre-Roll (1g) from the Pre-Roll category and the Gelatti Live Resin Badder (1g) from the Concentrates category rounded out the top five, with the latter previously being the top product in January. This shift highlights a dynamic market preference, with Vapor Pens and Pre-Rolls dominating the top sales spots for the month.
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