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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bullet Train Extracts concentrated 41.10% of sales in Vapor Pens with a month-over-month decline of 0.28% but an 807.77% year-over-year surge, while Concentrates held 30.43% share with a 2.34% MoM dip and 1,617.51% YoY increase; Pre-Roll accounted for 28.47% share, falling 8.23% MoM yet rising 1,343.78% YoY. The brand’s average price rose 36.27% YoY to $36.57, and Vapor Pens pricing sat higher at $37.59 versus Pre-Roll at $30.80, suggesting mix-driven pricing lift alongside unit expansion; this combination implies the growth is volume-led with selective price leverage rather than pure price inflation.
With Vapor Pens as the largest slice yet down 0.28% MoM and Pre-Roll down 8.23% MoM, the category mix is tilting toward Concentrates’ faster YoY trajectory of 1,617.51% despite its 2.34% MoM pullback, implying a pivot toward higher-ticket extracts that support the 36.27% YoY average price increase. Holding a 42 rank in Vapor Pens within New Jersey while Vapor Pens contribute 41.10% share suggests mid-pack visibility where share gains will likely come from reallocating effort toward Concentrates’ momentum and stabilizing Pre-Roll volatility, positioning the brand to trade customers up within the extract-led portfolio.
Competitive Landscape
Bullet Train Extracts sits at rank #42 in NJ Vapor Pens for May 2026, down 3 positions from #39 in February 2026 and 10 positions from its peak of #32 in December 2025; year-over-year rank is unavailable, but category leaders signal the competitive bar as Select holding #1 while dropping 13.9% in sales year over year and Legend rising to #3 with a 2-position YoY climb alongside 63.1% sales growth. Compared with Rove, which jumped from #16 to #5 year over year with 158.0% growth, Bullet Train Extracts’ 3-rank slide over three months and 10-rank gap from its December 2025 peak indicate lost velocity relative to up-trending peers; the trajectory implies that without a share-capturing move, near-term placement is more likely to drift toward the mid-40s than rebound toward the low-30s.
Notable Products
Mac Stomper Infused Pre-Roll 7-Pack (3.5g) delivered the standout movement in May 2026 with a +54.9% month-over-month jump and a climb to rank 3, while Lime OG Infused Pre-Roll (1g) fell -32.3% MoM yet still held rank 1. Two of the top three positions are Pre-Roll SKUs, and four of the top ten are Pre-Rolls overall, indicating heavier reliance on multi-pack and infused formats; this mix implies Bullet Train Extracts is tilting toward higher-frequency, value-forward Pre-Roll buyers over single-item experimentation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
