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Sep-2025
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Overview
Market Insights Snapshot
ONYX (NJ) has shown a promising trajectory in the New Jersey cannabis market, particularly in the Concentrates category. Over the past few months, the brand has demonstrated a significant upward movement, climbing from the 11th position in June to an impressive 7th rank by September. This steady improvement is indicative of the brand's strengthening presence and growing consumer base in this category. In contrast, their performance in the Edible category saw a decline, dropping from the 21st rank in June to 28th by September, which suggests potential challenges in maintaining consumer interest or competition from other brands in this segment.
In the Vapor Pens category, ONYX (NJ) has shown a more stable yet positive trend in New Jersey. Starting at the 26th position in June, the brand has gradually improved its standing, reaching the 19th rank by September. This upward movement reflects a growing acceptance and preference for their vapor products among consumers. It's noteworthy that ONYX (NJ) has managed to stay within the top 30 across all tracked categories in New Jersey, signaling a strong overall market presence. However, the absence of top 30 rankings in other states or provinces could indicate either a lack of expansion or challenges in penetrating those markets, highlighting areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, ONYX (NJ) has shown a promising upward trajectory in rankings from June to September 2025, moving from 26th to 19th position. This improvement in rank suggests a positive reception and increasing market presence. In contrast, brands like Timeless experienced a decline, dropping out of the top 20 in July and August before slightly recovering to 20th in September. Meanwhile, Pyramid Pens maintained a steady rank at 17th, indicating stable performance, whereas Savvy saw a significant drop from 3rd in June to 18th by September, which could suggest challenges in maintaining their earlier momentum. Illicit / Illicit Gardens displayed volatility, with ranks fluctuating between 14th and 21st. These dynamics highlight ONYX (NJ)'s potential to capitalize on the shifting market, as it gains traction amidst competitors facing varied challenges and changes in consumer preferences.
Notable Products
In September 2025, the top-performing product for ONYX (NJ) was the Wookie Pie Live Diamond HTE Cartridge (0.5g) in the Vapor Pens category, securing the first rank with sales of 651 units. Following closely, the Obama Runtz Live Resin Cartridge (0.5g) and Toasted R1 Live Resin Liquid Diamonds HTE Cartridge (1g), both also in the Vapor Pens category, tied for the second position. The Old School Bubble Hash (1g) in the Concentrates category came in third. Notably, the Spicy Watermelon Sugar Free Gummies 10-Pack (100mg) in the Edible category dropped to fourth place from its previous third position in August. This shift indicates a strong preference for vapor products in September, as compared to previous months where edibles were more prominent.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
