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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, ONYX (NJ) concentrated half of sales in Vapor Pens at 50.13% share, while Concentrates held 35.87% and Edible 14.00%, a mix that skewed more heavily toward inhalables as Edible contracted. Vapor Pens declined 53.57% year over year and 8.46% month over month, while Concentrates fell 17.82% YoY and 11.97% MoM; Edible dropped the most at 68.59% YoY and 38.17% MoM. With average price up 3.32% YoY to $42.26, the mix is tilting toward higher-ticket inhalables (Vapor Pens avg price $49.46; Concentrates $56.92) even as volume receded, implying price resilience amid demand pullback.
These shifts place ONYX (NJ) as a value-seeking yet premium-leaning inhalables player in New Jersey, where a 40 rank in Vapor Pens suggests mid-pack visibility despite a 53.57% YoY decline and 8.46% MoM slippage. The heavier reliance on Vapor Pens at 50.13% share and Concentrates at 35.87%, paired with sharper Edible contraction at 68.59% YoY and 38.17% MoM, implies portfolio dependence on categories that can sustain higher average prices but are exposed to faster share erosion when demand cools; the positioning thesis is to defend inhalables share while selectively re-entering Edible at lower price points to reduce volatility.
Competitive Landscape
ONYX (NJ) sits at rank #40 in NJ Vapor Pens in May 2026, down 16 positions year over year from #24 and 9 spots below its February 2026 mark of #31, while still far from its peak rank of #15 in September 2024; in contrast, Legend climbed from #5 to #3 with 63% year-over-year sales growth and Rove advanced from #16 to #5 with 158% year-over-year sales growth, even as category leader Select held #1 with a 14% year-over-year sales decline. The combination of a 16-place annual rank slide and a 9-place dip versus three months ago, alongside competitors gaining rank by 2 to 11 positions, implies ONYX (NJ) is losing relative velocity in the segment and will need either mix changes or distribution shifts to arrest further share erosion.
Notable Products
One Peach Live Rosin Gummies 10-Pack (100mg) posted a -32.1% month-over-month decline in May 2026 while dropping to rank 5, contrasting with Watermelon Full Spectrum Sugar Free Gummies 10-Pack (100mg) rising to rank 1 with a +36.4% gain; the divergence inside Edibles implies flavor-specific elasticity rather than a category-wide slide. With Vapor Pens occupying ranks 2, 4, 7, and 8, and Edibles holding ranks 1, 5, 6, and 6, the top ten concentrate in two formats that split shopper missions, and Jet Fuel Gelato Live Resin Cartridge (0.5g) at rank 2 sits ahead of Gummibears Live Resin Cartridge (0.5g) at rank 4 by two positions despite lower dollar throughput than the $8,282 posted by Blackberry Octane Cold Cure Live Rosin (1g) at rank 3. The pattern implies ONYX (NJ) is drifting toward a barbell mix where indulgent Edibles anchor volume while higher-potency Vapor Pens and a single Concentrates SKU capture trading-up behavior.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
