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Apr-2026
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Overview
Market Insights Snapshot
ONYX (NJ) has shown varied performance across different product categories in New Jersey, with notable shifts in rankings. In the Concentrates category, ONYX (NJ) demonstrated a strong presence, moving from 8th place in January to 5th place in March, before dropping to 11th in April. This fluctuation might indicate a competitive market or changing consumer preferences. In contrast, the Edible category displayed a more stable but less dominant presence, with ONYX (NJ) peaking at the 25th position in March, yet slipping back to 31st by April. This suggests that while there is potential for growth, the brand faces challenges in maintaining a top-tier position in this segment.
The Vapor Pens category also saw ONYX (NJ) striving to improve its standing. Starting from a rank of 38 in January and climbing to 29 by March, the brand experienced a slight decline to 34th place in April. This indicates a competitive landscape where ONYX (NJ) is making progress but still has room for improvement. The absence of ONYX (NJ) from the top 30 in certain months across categories like Edibles and Vapor Pens highlights areas where the brand may need to focus its efforts to enhance market share. These insights provide a glimpse into the brand's performance dynamics, revealing both opportunities and challenges in the evolving cannabis market of New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, ONYX (NJ) has experienced fluctuating rankings from January to April 2026, with its rank moving from 38th to 34th. This indicates a somewhat stable position in the market, although not within the top 20 brands. In comparison, Kind Tree Cannabis has maintained a slightly better rank, peaking at 27th in March, suggesting stronger market traction. Meanwhile, Breakwater showed a significant improvement, climbing from 50th in January to 31st in April, indicating a positive growth trend that could pose a future threat to ONYX (NJ). Bullet Train Extracts and Brute's Roots have remained relatively stable, with ranks mostly in the 30s and 40s, suggesting they are not immediate threats but are still notable competitors. These dynamics highlight the importance for ONYX (NJ) to innovate and strategize effectively to improve its market position and capitalize on growth opportunities in the vapor pen category in New Jersey.
Notable Products
In April 2026, ONYX (NJ) saw its CBD/THC 2:1 Berry Sweet Dreamz Full Spectrum Gummies 10-Pack lead the sales chart, maintaining its top position from March with sales of $350. The Dark Chocolate RSO Solventless Bites 10-Pack advanced from fourth to second place, reflecting a consistent increase in popularity and sales. Watermelon Full Spectrum Sugar Free Gummies emerged as a strong contender by securing the third rank, a notable entry as they were not ranked in previous months. Pink Lemonade Full Spectrum Gummies and One Peach Live Rosin Gummies rounded out the top five, both showing upward movement in their rankings compared to earlier months. This shift in rankings highlights a growing consumer preference for diverse edible options within ONYX (NJ)'s product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
