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Aug-2025
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Overview
Market Insights Snapshot
ONYX (NJ) has demonstrated a mixed performance across different product categories within the state of New Jersey. In the Concentrates category, the brand has fluctuated between the 9th and 11th positions from May to August 2025, indicating a relatively stable presence in the top tier of this market segment. However, the Edible category tells a different story, with ONYX (NJ) dropping from the 18th position in July to the 23rd in August, suggesting a decline in its competitive standing. This volatility might indicate challenges in maintaining consumer interest or facing increased competition. The Vapor Pens category, on the other hand, shows a positive trend with ONYX (NJ) moving up from 24th in May to 19th in August, highlighting a growing consumer preference or successful marketing strategies in this category.
The brand's performance in New Jersey reflects both opportunities and challenges. Notably, ONYX (NJ) did not fall out of the top 30 rankings in any category, which is a positive sign of its overall market presence. However, the absence of a ranking improvement in the Concentrates category despite consistent sales suggests a potential plateau in growth or a highly competitive environment. While the Edible category's decline is a concern, the upward trajectory in Vapor Pens could be a strategic area for ONYX (NJ) to focus on, given the increasing sales figures. These movements across categories highlight the dynamic nature of the cannabis market in New Jersey and underscore the importance of strategic positioning and product differentiation.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, ONYX (NJ) has shown a promising upward trajectory in recent months. Starting from a rank of 24 in May 2025, ONYX (NJ) improved to 19 by August 2025, indicating a positive trend in market presence. This improvement is noteworthy when compared to competitors like Timeless, which saw a decline from rank 11 to 21 over the same period, and JoyStick, which fluctuated and ended at rank 20. Meanwhile, Pyramid Pens and Cheetah have shown consistent improvements, with Cheetah surpassing ONYX (NJ) by August. Despite these competitive pressures, ONYX (NJ)'s sales have shown a steady increase from July to August, suggesting a strengthening market position. This positive momentum could be leveraged to further enhance brand visibility and sales in the New Jersey market.
Notable Products
In August 2025, ONYX (NJ) saw Lemon Face Sugar Free Gummies 10-Pack (100mg) as their top-performing product, climbing to the number one spot with sales of 437 units. Yodanana Live Resin Liquid Diamonds Disposable (0.5g) followed closely, securing the second rank, while Greasy Gary Live Resin Liquid Diamonds HTE Cartridge (0.5g) took the third position. Spicy Watermelon Sugar Free Gummies 10-Pack (100mg) ranked fourth, showing strong performance in the edibles category. Chili Lime Mango Habanero Full-Spectrum Gummies 10-Pack (100mg) was ranked fifth, dropping from its previous second-place position in June 2025. Overall, the rankings indicate a robust performance in the edibles category for ONYX (NJ) during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
