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Nov-2025
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Overview
Market Insights Snapshot
ONYX (NJ) has shown a consistent performance in the New Jersey cannabis market, particularly in the Concentrates category. Over the past few months, the brand has maintained a steady rank at 7th place from September to November 2025, reflecting a stable consumer interest and market presence. This consistency is further supported by a gradual increase in sales, culminating in November with a notable sales figure. However, the brand's performance in the Edible category has been less stable, with rankings fluctuating between 22nd and 26th place before slightly improving to 25th in November. This indicates a potential area for growth and increased market penetration.
In contrast, ONYX (NJ) has faced challenges in the Vapor Pens category within New Jersey. The brand's ranking has declined over the months, dropping from 21st in August to 28th by November. This downward trend suggests a need for strategic adjustments to regain traction in this competitive segment. Despite the drop in rankings and sales in the Vapor Pens category, ONYX (NJ) remains a significant player overall in the New Jersey market. The brand's ability to maintain its position in Concentrates while facing challenges elsewhere highlights its potential to adapt and innovate in response to shifting market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, ONYX (NJ) has experienced a notable decline in its market position over the past few months. Starting from a rank of 21st in August 2025, ONYX (NJ) slipped to 28th by November 2025. This downward trend in ranking is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors like Flower by Edie Parker have maintained relatively stable rankings, hovering around the mid-20s, though they too saw a decline in sales. Meanwhile, North Lake Supply improved its rank from 34th to 27th, suggesting a positive trajectory in both rank and sales, potentially capturing some of the market share lost by ONYX (NJ). The competitive dynamics in New Jersey's vapor pen market highlight the importance of strategic adjustments for ONYX (NJ) to regain its footing and counteract the gains made by its competitors.
Notable Products
In November 2025, the top-performing product for ONYX (NJ) was the Hawaiian Smoothie Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales reaching 478 units. Old School Bubble Hash (1g) in the Concentrates category ranked second, a slight drop from its first-place position in October, with sales of 455 units. Blue Raspberry Full Spectrum Gummies 10-Pack (100mg) moved up to third place in the Edible category after not ranking in previous months. The CBD/THC 2:1 Berry Sweet Dreamz Full Spectrum Gummies 10-Pack (200mg CBD, 100mg THC) held the fourth spot, while Strawberry Fields Full Spectrum Gummies 10-Pack (100mg) completed the top five. These rankings indicate a strong preference for both vapor pens and edibles, with a noticeable shift towards the Hawaiian Smoothie Live Resin Cartridge as a new favorite.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
