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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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ONYX (NJ) is stocked at 51 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Elmwood Park, Franklin Township, Hackettstown, and Hoboken. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ONYX (NJ) concentrated its October 2026 mix in Concentrates at 58.61% share with a -9.62% year-over-year change and a -2.16% month-over-month shift, while Vapor Pens held 28.24% share with a -61.99% year-over-year drop and a +0.47% month-over-month uptick; Edible accounted for 13.15% share with a -68.24% year-over-year decline and a -31.28% month-over-month contraction. Average price rose 34.40% year over year to $45.44 as Concentrates averaged $64.33 and Vapor Pens $51.23, and the brand ranked 10 in Concentrates in New Jersey; taken together, the category mix shows a pivot toward higher-priced Concentrates stabilizing share as Vapor Pens and Edible retrench.
The pattern implies ONYX (NJ) is leaning into a premiumized Concentrates core, using a -2.16% month-over-month moderation versus a +0.47% month-over-month Vapor Pens blip to keep overall mix anchored at the top of the portfolio, even as -61.99% and -68.24% year-over-year declines in Vapor Pens and Edible constrain breadth. With a 10th-place rank in New Jersey Concentrates and a 58.61% share of internal sales there, the brand’s positioning skews toward depth over diversification, implying future gains depend on defending Concentrates price realization (+34.40% year over year) while selectively reviving lighter-weight formats to mitigate volatility.
Competitive Landscape
ONYX (NJ) sits at rank #10 in New Jersey Concentrates in October 2026, down 2 positions year over year from #8 but up 2 spots versus July 2026 when it was #12; against its March 2026 peak of #5 this marks a 5-rank slide. Competitively, Grassroots held #1 year over year with a 12.5% sales increase while ONYX (NJ) moved from #8 to #10, and 710 Labs climbed from #7 to #2 with 68.4% YoY sales growth as ONYX (NJ) trended lower; meanwhile RYTHM slipped from #2 to #3 alongside a 38.2% YoY sales decline, and Locals Only Concentrates held flat at #5 despite a 15.9% YoY drop, indicating share is concentrating at the top while mid-tier mobility tightens. The pattern implies ONYX (NJ)’s current #10 and 2-rank YoY decline, despite a 2-rank rebound since July 2026, signals a need to defend mid-table positions as faster-rising rivals compress access to the top five.
Notable Products
October 2026 sales at ONYX (NJ) are dominated by recent launches, with new products contributing 86.3% of revenue and 9 of the top 10 items falling into that window. Wedding Pie Live Rosin (2g) leads at 8.8% and multiple Live Resin and Rosin entries are new, so most of its sales come from fresh additions rather than long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
