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Dec-2025
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Overview
Market Insights Snapshot
ONYX (NJ) has shown a consistent performance in the Concentrates category within New Jersey, maintaining a steady 7th place ranking from September to December 2025. This stability in ranking suggests a solid consumer base and effective market strategies within this category. Notably, there was a significant increase in sales from November to December, indicating a potential seasonal demand or successful marketing push during the holiday season. In contrast, the brand's performance in the Edible category has seen slight fluctuations, moving from 28th to 26th place in October and November, before settling back to 27th in December. This movement suggests a competitive landscape in the Edible market, where ONYX (NJ) is making incremental gains but still faces challenges to break into higher ranks.
The Vapor Pens category presents a different narrative for ONYX (NJ), as the brand experienced a decline in rankings, dropping from 19th in September to falling out of the top 30 by December. This downward trend could indicate increased competition or a shift in consumer preferences within New Jersey. The sales figures reflect this decline, showing a progressive decrease over the months. Such a trend calls for a strategic review by ONYX (NJ) to address potential gaps or explore new opportunities to regain its standing in the Vapor Pens category. Understanding the underlying causes of this shift could be crucial for the brand's future positioning and growth within this space.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, ONYX (NJ) has maintained a consistent rank of 7th place from September to December 2025. This stability in ranking is noteworthy, especially as other brands like 710 Labs and Black Label Brand have experienced fluctuations, with 710 Labs climbing to 3rd place in November before settling at 5th in December, and Black Label Brand dropping from 2nd to 6th in December. Despite these shifts, ONYX (NJ) has shown a significant increase in sales, particularly in December, where it saw a notable uptick compared to previous months. This suggests a growing consumer preference or successful marketing strategies that have bolstered its market position. Meanwhile, Superflux and Space Ranger have struggled to maintain higher ranks, with Superflux dropping to 9th place by December, indicating potential challenges in capturing market share against ONYX (NJ)'s steady performance.
Notable Products
In December 2025, ONYX (NJ) saw Fruity Gum Live Resin Badder (1g) leading the sales as the top-performing product, ranking 1st among all items. Following closely, Icy Bomb Live Rosin Cartridge (0.5g) secured the 2nd position, showcasing strong performance in the Vapor Pens category. Strawberry Fields Full Spectrum Gummies 10-Pack (100mg) jumped to the 3rd rank from its previous 5th position in November, indicating a notable increase in popularity with sales reaching 397 units. The CBD/THC 2:1 Berry Sweet Dreamz Full Spectrum Gummies maintained its 4th position from the previous month, reflecting steady demand. Cherry Cola Full Spectrum Gummies 10-Pack (100mg) returned to the rankings at 5th place, after not being in the top ranks in November, highlighting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
