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Feb-2026
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Overview
Market Insights Snapshot
ONYX (NJ) has shown a strong performance in the Concentrates category within New Jersey. Over the months from November 2025 to February 2026, the brand improved its rank from 7th to 5th, indicating a positive trend and a strengthening position in this category. This upward movement is significant, especially considering the competitive nature of the cannabis market in New Jersey. The brand's sales figures reflect this trend, with a notable increase in sales from November to December, although there was a slight dip in January before recovering in February. This suggests that ONYX (NJ) is gaining traction and possibly expanding its customer base in the Concentrates market.
In contrast, ONYX (NJ) faced challenges in the Edible category, where it dropped out of the top 30 rankings in January 2026, only to slightly improve to 31st in February. This indicates a struggle to maintain a competitive edge in this segment. Similarly, in the Vapor Pens category, the brand has experienced fluctuations, with its rank oscillating between 28th and 35th over the same period. Despite these challenges, the brand managed to climb back to 28th place in February, suggesting potential recovery or strategic adjustments. These movements highlight areas where ONYX (NJ) might need to focus its efforts to enhance its market presence and performance in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, ONYX (NJ) has shown a notable upward trajectory in rankings from November 2025 to February 2026, moving from 7th to 5th position. This improvement is significant, especially considering the presence of strong competitors such as 710 Labs, which consistently held top positions, and Locals Only Concentrates, which experienced a decline from 3rd to 7th place over the same period. Meanwhile, Bullet Train Extracts maintained a stable 4th rank, indicating a steady performance. ONYX's rise in rank is accompanied by a positive trend in sales, particularly noticeable in February 2026, where it outperformed Locals Only Concentrates and closed the gap with Bullet Train Extracts. This suggests that ONYX (NJ) is gaining traction and could potentially challenge higher-ranking brands if this momentum continues.
Notable Products
In February 2026, the top-performing product from ONYX (NJ) was the Lemon Face Full Spectrum Gummies 10-Pack (100mg) in the Edible category, which rose to the first position with sales of 561 units. The Tropical Gush Full Spectrum Gummies 10-Pack (100mg) secured the second spot, showing a strong entry into the rankings. The Mango Sticky Rice Live Resin Distillate Blend Cartridge (1g) achieved third place in the Vapor Pens category, indicating a solid performance. Notably, the Old School Bubble Hash (1g) dropped from its previous first position in November 2025 to fourth place in February 2026. Lastly, the Gorilla Stix Live Resin (1g) entered the rankings as fifth in the Concentrates category, demonstrating emerging popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
