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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ONYX (NJ) is stocked at 46 licensed dispensaries across New Jersey, with the deepest coverage in Hackettstown, Hoboken, West Milford, Atlantic City, and Bordentown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, ONYX (NJ) concentrated 44.31% of sales in Vapor Pens with a year-over-year decline of 64.54% and a month-over-month drop of 8.36%, while Concentrates rose 11.45% MoM and 0.21% YoY to 40.41% share; Edible contracted 13.28% MoM and 71.69% YoY to 15.28% share. Average price rose 6.61% YoY to $40.94 even as overall brand sales fell 54.39% YoY, and within the mix Vapor Pens carried a higher average price of 46.51 versus Concentrates at 56.40 and Edible at 19.76. The pattern implies a strategic pivot forced by category pressure: expanding relative weight and momentum in Concentrates against shrinking Vapor Pens and Edible suggests reallocation toward higher-priced, steadier demand pockets despite broad contraction.
Positioning implications center on category reliance and price architecture: with Vapor Pens still the largest slice at 44.31% but down 64.54% YoY and 8.36% MoM, ONYX (NJ) risks overexposure to a declining anchor while Concentrates’ 11.45% MoM growth and 0.21% YoY uptick provide a stabilizer at 40.41% share. The brand’s rank of 45 in Vapor Pens in New Jersey alongside a 6.61% YoY price increase points to price-led margin defense rather than share capture, implying that near-term positioning should emphasize Concentrates-led continuity and selective Vapor Pen SKU pruning to reduce volatility and protect throughput.
Competitive Landscape
ONYX (NJ) sits at rank #45 in NJ Vapor Pens for July 2026, down 22 positions year over year from #23, and 10 spots below its April 2026 mark of #35; this drop contrasts with Select holding #1 while its sales declined 8.9% YoY and RYTHM advancing to #5 from #8 with 43.9% YoY growth. The brand is now 30 ranks below its September 2024 peak at #15 and has fallen 10 ranks over the past three months, while Fernway maintained #2 with 6.0% YoY growth and Legend stayed at #3 despite a 5.0% YoY decline; the pattern implies ONYX (NJ) is ceding rank to competitors that either sustain top placement despite contraction or convert growth into upward mobility, signaling a need to reverse share erosion.
Notable Products
CBD/THC 2:1 Berry Sweet Dreamz Full Spectrum Gummies 10-Pack (200mg CBD, 100mg THC) posted the standout move with a 73.6% month-over-month jump to rank 1, while Grape Soda Live Resin Distillate Blend Cartridge (1g) fell 33.3% to rank 8, creating a widening gap between top Edibles and lagging Vapor Pens. Lavender OG Live Resin Distillate Blend Cartridge (1g) climbed 48.2% to rank 2, yet Vapor Pens also carried the steepest decline at rank 8, indicating volatility within the format even as a leader advances. With four of the top ten as Edibles and Vintage Cherry Cola Live Rosin Gummies 10-Pack (100mg) up 44.5% at rank 4, the SKU mix is tilting toward flavor-forward ingestibles over inhalables. The pattern implies ONYX (NJ) is concentrating growth in Edibles while rationalizing Vapor Pen depth to reduce exposure to mid-pack swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
