.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ONYX (NJ) is stocked at 62 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Franklin Township, Hoboken, Elmwood Park, and Hackettstown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, ONYX (NJ) concentrated its revenue in Concentrates at 57.8% share with month-over-month growth of 27.6% and a near-flat year-over-year shift of -1.0%, while Vapor Pens fell to 25.4% share with a -34.0% MoM drop and an -81.1% YoY decline. Edible held 16.4% share with a 5.6% MoM uptick but a -51.9% YoY contraction, and Pre-Roll remained marginal at 0.40% share with 5.5% MoM growth and no year-over-year baseline. The portfolio’s average price rose 9.9% YoY to $41.91, while Concentrates carried a higher category price point at $62.22, indicating a pricing-led tilt toward higher-ticket formats even as total brand sales fell -55.8% YoY. The pattern implies ONYX (NJ) is consolidating around Concentrates as the stabilizing anchor while Vapor Pens retrench, using higher-price mix to partially offset unit softness.
Positioning-wise, a 32.3 percentage-point spread between Concentrates share at 57.8% and Vapor Pens at 25.4%, combined with Concentrates’ +27.6% MoM versus Vapor Pens’ -34.0% MoM, points to a pivot toward extraction-led products as the defensible core in New Jersey. With Edible posting 5.6% MoM growth against a -51.9% YoY base and Pre-Roll still at 0.40% share, the brand’s breadth is narrowing even as its average price increased 9.9% YoY; the trade-off suggests prioritizing premiumized Concentrates where ONYX (NJ) holds a rank of 10 in category, while de-emphasizing Vapor Pens that carry both share loss and steep YoY contraction. The implication is a focused, higher-price product stack centered on Concentrates to stabilize revenue volatility and preserve rank positioning amid a shrinking overall footprint.
Competitive Landscape
ONYX (NJ) sits at rank #10 in NJ Concentrates in September 2026, down 2 positions year over year from #8 and up 2 positions versus June 2026’s #12, while still trailing its March 2026 peak of #5; in contrast, Grassroots moved up from #2 to #1 with a 21.8% year-over-year sales increase and RYTHM slipped from #1 to #2 alongside a 33.1% year-over-year sales decline, with Pyramid Pens rising from #10 to #5 on 46.9% growth. ONYX (NJ)’s recovery from #12 in June 2026 to #10 in September 2026, alongside a 2-rank year-over-year drop and competitors’ mixed trajectories, implies a middle-tier position that requires share capture from descending leaders like RYTHM while defending against faster climbers like Pyramid Pens.
Notable Products
Garlic Face Off OGKB Live Resin Wax (1g) posted the standout movement in September 2026 with a 70.7% month-over-month climb while holding a top-5 placement at rank 5, outpacing Milk Chocolate Bites 10-Pack (100mg) which rose 24.4% to rank 1. Edibles concentrated the leaderboard with five of the top ten slots, including Lemon Face Sugar Free Rosin Gummies 10-Pack (100mg) up 10.5% at rank 7, indicating demand is tilting toward ingestibles even as concentrates surge. This mix implies ONYX (NJ) is pivoting toward a two-pronged portfolio where edibles anchor share by breadth and concentrates supply upside via high-velocity SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
