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Apr-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, ONYX (NJ) has demonstrated varied performance across different product categories. Concentrates have been a strong area for the brand, maintaining a consistent presence in the top 10 rankings from February to April 2025, despite a decline in sales from $129,894 in February to $89,280 in April. This suggests a potential issue with sustaining sales volume, even as the brand holds its rank. The Edible category, however, presents a different challenge for ONYX (NJ), as it has seen a gradual decline in ranking, moving from 23rd in January and February to 25th by April 2025. This drop, coupled with fluctuating sales, indicates a need for strategic adjustments to regain a stronger foothold in this category.
The Vapor Pens category offers a more optimistic view for ONYX (NJ) in New Jersey. The brand experienced a dip in ranking to 26th in February, but managed to recover to 21st in March, maintaining a close position at 22nd in April. This rebound, accompanied by a significant increase in sales from March to April, suggests that the brand is effectively navigating challenges within this category. However, the absence of ONYX (NJ) from the top 30 brands in other states or provinces could indicate a limitation in their market reach or competitive strategy outside of New Jersey. This highlights the importance of focusing on strengthening their presence in New Jersey while exploring opportunities for expansion and improvement in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, ONYX (NJ) has shown a dynamic performance over the first four months of 2025. Starting at rank 23 in January, ONYX (NJ) experienced a slight dip to 26 in February but rebounded to 21 in March before settling at 22 in April. This fluctuation highlights a competitive market where brands like Illicit / Illicit Gardens consistently maintained a strong position at rank 20 throughout the period. Meanwhile, Cookies saw a significant decline from rank 11 in January to 24 in April, indicating potential market challenges. Kind Tree Cannabis and The Botanist also displayed varying ranks, with Kind Tree Cannabis improving from 24 to 21, suggesting a positive trajectory. These shifts in rankings and the competitive sales environment underscore the importance for ONYX (NJ) to leverage strategic marketing and product differentiation to enhance its market position in New Jersey's vapor pen category.
Notable Products
In April 2025, the top-performing product for ONYX (NJ) was Blueberry Muffin Full Spectrum Gummies 10-Pack (100mg) in the Edible category, reclaiming its number one rank after a brief dip to third place in March. This product achieved a notable sales figure of 670 units. The CBD/THC 2:1 Berry Sweet Dreamz Full Spectrum Gummies 10-Pack (200mg CBD, 100mg THC) entered the rankings for the first time, securing the second position. Banana Mochi Live Resin Liquid Diamond HTE Cartridge (1g) made its debut in the rankings at third place. Tropical Gush Full Spectrum Gummies 10-Pack (100mg) saw a drop from second place in March to fourth in April, while Strawberry Lemonade Full Spectrum Gummies 10-Pack (100mg) shifted from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
