.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New Jersey, ONYX (NJ) has shown varied performance across different product categories. In the Concentrates category, the brand has maintained a strong presence, consistently ranking within the top 10 from July to October 2025. Notably, ONYX (NJ) improved its rank from 10th in August to 7th in September and maintained this position in October, indicating a positive trend in consumer preference. The sales figures corroborate this upward trajectory, with a notable increase from $93,311 in August to $133,710 in October. This suggests a growing market share and consumer base for ONYX (NJ) in the Concentrates category.
Conversely, ONYX (NJ)'s performance in the Edible and Vapor Pens categories presents a more mixed picture. In the Edibles segment, the brand experienced a decline in ranking, dropping from 18th in July to 26th by September and October, indicating potential challenges in maintaining consumer interest or competition from other brands. Meanwhile, the Vapor Pens category saw ONYX (NJ) initially improve its ranking from 23rd in July to 19th in September, before falling back to 26th in October. This fluctuation suggests volatility in consumer preferences or market dynamics. The sales data for Vapor Pens, reflecting a decline from $346,713 in August to $172,853 in October, further highlights the competitive challenges faced by ONYX (NJ) in this category.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, ONYX (NJ) has experienced notable fluctuations in its rank and sales over recent months. Despite a promising start with a rank of 23 in July 2025, ONYX (NJ) climbed to 19 in September before slipping to 26 in October. This decline in rank coincides with a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Papa's Herb showed a significant improvement, jumping from a rank of 39 in September to 24 in October, suggesting a strategic gain in market presence. Meanwhile, Cookies and Another State have seen a downward trend, with Cookies dropping out of the top 20 by September and Another State following a similar trajectory. Jersey Sauce Boss also made a notable leap from 31 to 25 in October, indicating a competitive push. These dynamics highlight the volatile nature of the vapor pen market in New Jersey, where ONYX (NJ) must strategize to regain its competitive edge amidst shifting consumer preferences and aggressive competition.
Notable Products
In October 2025, ONYX (NJ) saw significant sales success with its Old School Bubble Hash (1g) leading the ranks in the Concentrates category, climbing to the top spot from the third position in September. The Dulce de Leche Full Spectrum Gummies 10-Pack (100mg) emerged as the second best-selling product in the Edible category, with notable sales of 488 units. Cherry Cola Full Spectrum Gummies 10-Pack (100mg) maintained a strong presence, securing the third position in Edibles, consistent with its September ranking. Spicy Watermelon Sugar Free Gummies 10-Pack (100mg) experienced a slight drop, moving from third to fourth place in Edibles. Lastly, the Lemon Cherry Gelato Live Resin Cartridge (0.5g) debuted at fifth place in the Vapor Pens category, showcasing a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
