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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, ONYX (NJ) has demonstrated varied performance across different product categories in New Jersey. The brand has shown resilience in the Concentrates category, maintaining a fairly stable presence with rankings fluctuating between 9th and 12th place from April to July 2025. This consistent performance suggests a steady demand for their concentrates, despite a notable dip in sales in June. Meanwhile, in the Edible category, ONYX (NJ) has made a commendable leap from maintaining the 22nd position for three consecutive months to climbing to 18th place in July. This upward movement indicates a growing consumer interest in their edible offerings, potentially driven by product innovation or effective distribution strategies.
Conversely, ONYX (NJ)'s performance in the Vapor Pens category reflects a more challenging landscape. The brand experienced a drop in rankings from 18th in April to 27th in June, before recovering slightly to 23rd place in July. This volatility suggests that while there may be a loyal customer base for their vapor pens, the brand faces stiff competition or market challenges that impact its standing. Notably, the absence of ONYX (NJ) from the top 30 in any state or province other than New Jersey highlights the brand's limited geographical reach or influence. This could present an opportunity for strategic expansion or market penetration efforts to diversify their presence beyond their home state.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, ONYX (NJ) has experienced a dynamic shift in its market position from April to July 2025. Initially ranked 18th in April, ONYX (NJ) saw a decline to 25th in May and further to 27th in June, before recovering slightly to 23rd in July. This fluctuation in rank reflects a competitive pressure from brands like Seed & Strain Cannabis Co., which maintained a stronger presence, ranking 17th in May and June before dropping to 24th in July. Meanwhile, Savvy demonstrated a significant decline from a consistent 2nd place in the earlier months to 21st in July, indicating a potential shift in consumer preferences or market dynamics. ONYX (NJ)'s sales trajectory, with a notable dip in June followed by a recovery in July, suggests resilience amidst these competitive pressures, but also highlights the need for strategic adjustments to regain and maintain a higher rank in this volatile market.
Notable Products
In July 2025, ONYX (NJ) saw Lemon Face Full Spectrum Gummies 10-Pack (100mg) and Strawberry Lemonade Full Spectrum Gummies 10-Pack (100mg) both securing the top position in the Edible category, each achieving a sales figure of 446 units. Pineapple Full Spectrum Gummies 10-Pack (100mg) followed closely, ranking second with notable sales. Strawberry Fields Full Spectrum Gummies 10-Pack (100mg) improved its standing to third place from fifth in June 2025, showing a significant increase in popularity. Meanwhile, Peanut Butter Trix Live Resin Liquid Diamonds + HTE Cartridge (0.5g) entered the rankings at fourth place in the Vapor Pens category. These shifts suggest a growing consumer preference for ONYX (NJ)'s gummy products, with a consistent rise in sales figures across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
