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Sep-2025
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Overview
Market Insights Snapshot
The Growfather has shown varying performance across different product categories in New Jersey. In the Edible category, the brand has maintained a presence within the top 30, although its ranking has fluctuated from 22nd in June to 24th in September 2025. This indicates a slight improvement after a dip in July. The Flower category, however, presents a more challenging picture, as The Growfather did not secure a spot within the top 30 in July, only to recover to 41st by September. Such movements suggest a volatile but potentially recovering position in the Flower market.
Meanwhile, The Growfather's performance in the Pre-Roll category in New Jersey has been notably strong, consistently ranking within the top 15 throughout the observed months, peaking at 10th in September 2025. This indicates robust growth and popularity in this segment. In contrast, the Vapor Pens category has seen a steady climb from 31st in June to 22nd in September, highlighting a positive trend and growing consumer interest. These insights provide a glimpse into The Growfather's strategic positioning and market dynamics, offering a snapshot of its competitive landscape across categories.
Competitive Landscape
In the competitive landscape of the pre-roll category in New Jersey, The Growfather has shown a notable fluctuation in its ranking over the months from June to September 2025. Starting at 11th place in June, The Growfather maintained its position in July but experienced a dip to 15th in August, before climbing back to 10th in September. This recovery is significant when considering the competitive pressure from brands like Dogwalkers, which consistently stayed within the top 10, and (the) Essence, which saw a dramatic drop from 3rd to 9th in July but managed to regain some ground by September. Meanwhile, Full Tilt Labs demonstrated a strong upward trajectory, moving from 38th in June to 12th by September, indicating a potential threat to The Growfather's position. Despite these challenges, The Growfather's sales showed a positive trend, particularly in September, suggesting effective strategies in place to enhance its market presence amidst stiff competition.
Notable Products
In September 2025, Sour Diesel Infused Pre-Roll (1.2g) maintained its top spot as the best-selling product for The Growfather, with impressive sales of 3,093 units. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) followed closely in second place, showing a consistent performance by climbing back up from third in August. Pineapple Express Infused Pre-Roll (1.2g) ranked third, slipping from its previous second position in August. Grandaddy Purp Berry Infused Pre-Roll (1.2g) improved its standing to fourth place, up from fifth in August. Notably, Purple Runtz Ground (3.5g) entered the rankings in September, securing the fifth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
