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Feb-2026
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Overview
Market Insights Snapshot
The Growfather has demonstrated varied performance across different categories in New Jersey. Notably, in the Edible category, the brand made significant strides by jumping from outside the top 30 to 24th place in January 2026, although it slipped back to 36th in February. This fluctuation indicates a volatile but potential growth area for The Growfather. In contrast, the Flower category saw a more stable trajectory, with the brand not breaking into the top 30, yet showing a positive trend by moving from 68th in December to 54th in February. This suggests a steady improvement that could be capitalized on in the future.
In the Pre-Roll category, The Growfather has maintained a strong presence, consistently ranking within the top 20, although there was a slight decline from 13th in November to 16th by February. This category remains a stronghold for the brand despite the decrease in sales over the months. Meanwhile, the Vapor Pens category showed a downward trend, falling from 24th in November to 40th in February, which could be a concern if the trend continues. Overall, The Growfather's performance across categories in New Jersey reflects both opportunities for growth and areas needing attention, with Pre-Rolls being a notable strength and Vapor Pens requiring strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has experienced a slight decline in its ranking, moving from 13th in November 2025 to 16th by February 2026. This trend is indicative of increased competition from brands like TWAX, which improved its rank from 31st to 15th during the same period, and Test Kitchen, which climbed from 38th to 18th. Despite these shifts, The Growfather's sales figures have remained relatively stable, although they saw a slight decrease from December 2025 to February 2026. Meanwhile, Kind Tree Cannabis and Anthem have maintained stronger sales positions, with Kind Tree Cannabis consistently ranking higher than The Growfather. These dynamics suggest that while The Growfather remains a key player, it faces significant pressure from both established and emerging competitors in the New Jersey Pre-Roll market.
Notable Products
In February 2026, the top-performing product from The Growfather was the Sour Diesel Infused Pre-Roll (1.2g), maintaining its number one rank from January with a sales figure of 2256 units. The Grandaddy Purp Berry Infused Pre-Roll (1.2g) climbed to the second position, showing a notable improvement from its fifth place in January. The Super Lemon Cherry Haze Infused Pre-Roll (1.2g) also rose in the rankings, securing the third spot compared to the fourth in the previous month. Meanwhile, the Pineapple Express Infused Pre-Roll (1.2g) fell from third to fourth place, and the White Widow x Strawberry Cough Infused Pre-Roll (1.2g) dropped from second to fifth. Overall, February saw significant shifts in the rankings, highlighting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
