.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Growfather has shown notable progress in the New Jersey market across several categories. In the Edible category, the brand has climbed from not being in the top 30 in January 2025 to securing the 26th position by April 2025. This upward trajectory indicates a growing acceptance and popularity of their edible products among consumers. Similarly, in the Vapor Pens category, The Growfather improved its ranking from 40th in January to 27th by April, reflecting a significant increase in consumer interest and potentially a strategic focus on enhancing product offerings or distribution channels. These movements suggest a strengthening brand presence in the state, although they still have room to grow to reach the top tier of brands.
The Pre-Roll category in New Jersey has been particularly impressive for The Growfather, with a remarkable leap from 35th position in January to 14th by April 2025. This substantial rise indicates a strong demand for their pre-roll products and possibly an effective marketing or pricing strategy that resonated with consumers. While the brand was not initially in the top 30 for some categories, their ability to enter and ascend the rankings in a short period is a positive indicator of their growth potential. However, it remains critical for The Growfather to maintain this momentum and continue to innovate to further solidify their position in these competitive markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has demonstrated a remarkable upward trajectory in rankings from January to April 2025, moving from 35th to 14th place. This significant climb in rank is indicative of a strong performance relative to its competitors. Brands like Fernway and Kind Tree Cannabis have maintained relatively stable positions, with Fernway consistently ranking higher, except for February when it was not in the top 20. Meanwhile, Old Pal and Hamilton Farms have shown fluctuations, with Old Pal improving its rank from 18th to 13th and Hamilton Farms experiencing a slight dip in March before recovering in April. The Growfather's sales growth, especially from March to April, suggests a successful strategy in capturing market share, despite starting from a lower base compared to its competitors. This positive trend highlights The Growfather's potential to further disrupt the market and continue its ascent in the rankings.
Notable Products
In April 2025, Sour Diesel Infused Pre-Roll (1.2g) maintained its top position as the best-selling product for The Growfather, with notable sales of 3229 units. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) secured the second spot, climbing from a previous rank of two in March, with a consistent upward trend since its introduction. Grandaddy Purp Berry Infused Pre-Roll (1.2g) held steady in third place, although its sales saw a decline from March. Pineapple Express Infused Pre-Roll (1.2g) dropped to fourth position, continuing its downward trajectory from January. Newly entered, Tropical Passionfruit Infused Pre-Roll (1g) debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
