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Nov-2025
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Overview
Market Insights Snapshot
In New Jersey, The Growfather has shown varied performance across different cannabis categories. Notably, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15, with a peak position of 9th in September 2025. This indicates a robust demand for their Pre-Roll products in the state. However, the Edible category tells a different story, as The Growfather's ranking fell out of the top 30 by November 2025, suggesting a significant decline in market presence. This drop could be attributed to either increased competition or a shift in consumer preferences, but the exact reason requires further exploration.
In terms of Flower and Vapor Pens, The Growfather has experienced fluctuating rankings in New Jersey. The Flower category saw a brief dip in October 2025, falling to 63rd place, before recovering slightly to 49th in November. Meanwhile, Vapor Pens have shown more stability, with rankings hovering around the mid-20s. Despite this steadiness, the sales figures for Vapor Pens reveal a downward trend over the months, suggesting potential challenges in maintaining consumer interest or possibly facing pricing pressures. Understanding these dynamics could provide insights into the brand's strategic adjustments in the coming months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has shown a dynamic performance over the past few months. Starting from a rank of 15 in August 2025, The Growfather improved its position to 9 in September, before slightly declining to 11 in October and 12 in November. This fluctuation in rank suggests a competitive market environment, with brands like Dogwalkers consistently maintaining a strong presence, holding steady at ranks 8 and 11 over the same period. Meanwhile, The Essence demonstrated stability with a consistent rank of 10, indicating a loyal customer base. Verano and GreenJoy have shown more volatility, with GreenJoy dropping out of the top 20 in October before rebounding to 14 in November. These shifts highlight the importance of strategic marketing and product differentiation for The Growfather to maintain and improve its competitive standing in this evolving market.
Notable Products
In November 2025, Sour Diesel Infused Pre-Roll (1.2g) maintained its position as the top-performing product for The Growfather, with sales amounting to 3100. Pineapple Express Infused Pre-Roll (1.2g) held steady in second place, despite a decrease in sales from October. Grandaddy Purp Berry Infused Pre-Roll (1.2g) climbed to third place, showing a consistent upward trend from its fifth-place ranking in August. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) slipped to fourth place after a strong start earlier in the year. White Widow x Strawberry Cough Infused Pre-Roll (1.2g) rounded out the top five, having dropped from its third-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
