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Mar-2025
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Overview
Market Insights Snapshot
The Growfather has shown a dynamic performance in various categories across New Jersey. In the Edible category, the brand has made significant strides, climbing from a rank of 31 in December 2024 to 23 by March 2025. This upward movement suggests a growing consumer preference for their edible products, particularly notable given the brand's absence from the top 30 at the beginning of the period. Meanwhile, in the Pre-Roll category, The Growfather has experienced an impressive ascent, moving from a rank of 42 in December to breaking into the top 15 by March. This indicates a strong market presence and increasing consumer demand for their pre-roll offerings.
In the Vapor Pens category, The Growfather made its debut in the rankings in January 2025, starting at 41 and quickly advancing to 28 by March. This rapid rise highlights their successful penetration into the vapor pen market, a sector known for its competitive landscape. The absence from the top 30 in December 2024 in this category could initially be seen as a setback, but their subsequent progress suggests effective strategies were implemented to capture market share. Overall, The Growfather's performance across these categories underscores a robust growth trajectory in New Jersey, with notable gains in consumer interest and sales momentum.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has demonstrated a remarkable upward trajectory in rank, moving from 42nd place in December 2024 to 14th place by March 2025. This significant climb is indicative of a strong growth in sales, particularly notable in March 2025, where sales figures nearly quadrupled compared to December 2024. In contrast, Old Pal has seen a steady improvement in rank from 19th to 13th, with a consistent increase in sales over the same period. Meanwhile, Kind Tree Cannabis maintained a stable position around the 12th rank, showing resilience despite a dip in January 2025. The Botanist experienced a slight decline, dropping from 13th to 15th rank, reflecting a decrease in sales. Hamilton Farms showed volatility, peaking at 14th in January and February 2025 before falling to 17th in March. The Growfather's rapid ascent in rank and sales suggests a growing market presence and consumer preference, positioning it as a formidable competitor in the New Jersey Pre-Roll market.
Notable Products
In March 2025, Sour Diesel Infused Pre-Roll (1.2g) emerged as the top-performing product for The Growfather, climbing from third place in February to first place, with a notable sales figure of 2143 units. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) made a significant leap to second place after being unranked in February, recording impressive sales. Grandaddy Purp Berry Infused Pre-Roll (1.2g) dropped from first to third place, despite an increase in sales to 1698 units. Pineapple Express Infused Pre-Roll (1.2g) slipped from second to fourth place, maintaining a steady sales performance. The CBN/THC 1:1 Dream Berry Gummy (100mg CBN, 100mg THC) held its position in fifth place, showing consistent demand in the edibles category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
