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Aug-2025
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Overview
Market Insights Snapshot
The Growfather has shown varied performance across different product categories in New Jersey. In the Edible category, the brand's ranking has seen a slight decline from May to August 2025, moving from 20th to 26th, with sales decreasing from $136,256 to $79,025. This downward trend may indicate increasing competition or changing consumer preferences in this category. Conversely, the Pre-Roll category has maintained a relatively stable position, with the brand ranking between 13th and 18th over the same period, suggesting a consistent demand for their products in this category. The Vapor Pens category has shown a positive trend, improving from 30th in May to 27th in August, reflecting growing consumer interest and potentially effective marketing strategies.
In the Flower category, The Growfather experienced some fluctuations. The brand's ranking improved significantly from 56th in May to 43rd in June, but then dropped to 62nd in July before rebounding to 44th in August. This volatility could be due to seasonal factors or shifts in consumer preferences. Despite not being in the top 30 for Flower, the sales figures in August indicate a strong recovery, with sales reaching $146,031. This could signal a turning point for the brand in the Flower category, hinting at potential strategies that may have been implemented to boost their performance. Overall, while The Growfather faces challenges in some categories, their ability to maintain or improve rankings in others suggests a dynamic approach to market demands in New Jersey.
Competitive Landscape
In the New Jersey Vapor Pens category, The Growfather has shown a promising upward trend in rankings over the summer of 2025, moving from 31st place in June to 27th place by August. This improvement is notable given the competitive landscape, where brands like (the) Essence have maintained strong positions, despite a significant drop in sales from June to August. Meanwhile, Kind Tree Cannabis and Jersey Sauce Boss have experienced fluctuations in their rankings, with Kind Tree Cannabis falling out of the top 20 by June and Jersey Sauce Boss showing a consistent rise. The Growfather's sales have steadily increased, contrasting with the declining sales of some competitors, indicating a strengthening market presence. This positive trajectory suggests that The Growfather is effectively capturing market share, potentially due to strategic marketing or product differentiation efforts.
Notable Products
In August 2025, Sour Diesel Infused Pre-Roll (1.2g) emerged as the top-performing product for The Growfather, climbing from fourth place in July to secure the number one spot. Pineapple Express Infused Pre-Roll (1.2g) maintained a strong presence, ranking second after having led in June. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) dropped to third place, despite consistent sales figures throughout the summer. Mango Jack Herer Ground (3.5g) made a notable entry into the rankings, debuting at fourth place. Grandaddy Purp Berry Infused Pre-Roll (1.2g) experienced a decline, moving from third in July to fifth in August, with sales of 1007 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
