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Oct-2025
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Overview
Market Insights Snapshot
The Growfather has shown varied performance across different product categories in New Jersey. In the Edible category, the brand maintained a consistent presence in the rankings, hovering around the mid-20s for most of the months, but slipped out of the top 30 in October 2025, which could be a point of concern. On the other hand, their performance in the Pre-Roll category has been notably strong, consistently ranking in the top 15, and even reaching the 9th position in September 2025, highlighting a strong consumer preference for their pre-roll offerings. This contrasts with their Flower category performance, which, despite reaching a peak ranking of 42 in September, fell back to the 62nd position by October, indicating potential volatility or increased competition in that segment.
In the Vapor Pens category, The Growfather has shown a steady climb in rankings, moving from 27th in July to 23rd in October 2025, indicating a positive trend despite a slight dip in sales in the last month. This upward movement suggests that the brand might be gaining traction or improving its market strategy in this category. However, the notable drop in the Edible category ranking in October could signal challenges that the brand needs to address to maintain its market presence. While the brand demonstrates strength in certain categories, the fluctuations in rankings across others suggest areas for potential growth and strategic focus. For a more comprehensive analysis, further insights into their strategies or market conditions would be beneficial.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2025, The Growfather was ranked 11th, but it slipped to 14th in August, before rebounding to 9th in September, and then settling at 11th in October. This volatility suggests that while The Growfather can climb the ranks, maintaining a stable position remains a challenge. Competitors like Crops and Dogwalkers have shown more consistent performance, with Crops maintaining a top 10 position throughout this period and Dogwalkers experiencing a decline from 7th to 13th. Meanwhile, Kind Tree Cannabis and The Essence have hovered around the middle ranks, indicating a competitive mid-tier market. The Growfather's sales trajectory, with a notable increase in September, suggests potential for growth, but the brand must strategize to convert these sales into sustained rank improvements amidst strong competition.
Notable Products
In October 2025, the top-performing product from The Growfather was the Sour Diesel Infused Pre-Roll (1.2g), maintaining its leading position from the previous two months with sales of 3512 units. The White Widow x Strawberry Cough Infused Pre-Roll (1.2g) rose to the second spot, showing a significant improvement from fifth place in September. The Pineapple Express Infused Pre-Roll (1.2g) consistently held its third position for the second consecutive month. The Grandaddy Purp Berry Infused Pre-Roll (1.2g) climbed to fourth place, improving from its fifth-place ranking in August. Meanwhile, the Super Lemon Cherry Haze Infused Pre-Roll (1.2g) slipped to fifth place, having previously held the second position in the ranking for three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
