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Jul-2025
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Overview
Market Insights Snapshot
The Growfather's performance in the New Jersey market showcases a diverse presence across multiple product categories. In the Edible category, the brand saw a fluctuating ranking from April to July 2025, starting at 24th and ending at 26th, with a peak at 19th in May. This indicates some volatility, likely driven by varying consumer preferences or seasonal factors. The Pre-Roll category demonstrates a more stable performance, maintaining a consistent ranking between 13th and 16th, with sales peaking in July. This steady presence suggests a strong consumer base for their pre-roll products.
However, The Growfather's performance in the Flower category in New Jersey is less consistent, as they did not rank in the top 30 in April. They entered the rankings in May at 55th, improved to 43rd in June, but then dropped to 57th in July. This movement highlights potential challenges in maintaining a competitive edge in this category. Meanwhile, in the Vapor Pens category, the brand consistently hovered around the 30th mark, indicating a moderate presence. The sales figures here suggest a recovery in July, potentially hinting at new strategies or product releases that could be worth exploring further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, The Growfather has experienced fluctuating rankings from April to July 2025, with its position oscillating between 13th and 16th place. Despite these shifts, The Growfather's sales have shown a positive trend, culminating in a notable increase in July. In contrast, Verano, a prominent competitor, has seen a significant drop in rank from 3rd to 12th, accompanied by a steep decline in sales, indicating potential challenges in maintaining its market position. Meanwhile, GreenJoy has consistently improved its rank, surpassing The Growfather in June and July, which suggests a strengthening market presence. Additionally, Fresh Cannabis and Seed & Strain Cannabis Co. have shown varied performances, with Fresh Cannabis climbing from 27th to 16th, indicating a growing market share. The competitive dynamics highlight the importance for The Growfather to leverage its recent sales growth to regain and solidify a higher ranking amidst these shifting market trends.
Notable Products
In July 2025, the top-performing product for The Growfather was Pineapple Express Infused Pre-Roll (1.2g) in the Pre-Roll category, ascending to the number one rank with a notable sales figure of 3701. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) maintained its strong performance at the second rank, despite a slight decrease in sales compared to previous months. Grandaddy Purp Berry Infused Pre-Roll (1.2g) held the third position, showing a consistent presence among the top ranks since April. Sour Diesel Infused Pre-Roll (1.2g), which previously ranked first in April, dropped to fourth place in July. Puff To The Moon Berry Smash Infused Moonrock Pre-Roll (1g) entered the rankings at fifth place, indicating a new contender in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
