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Dec-2025
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Overview
Market Insights Snapshot
The Growfather's performance across various categories in New Jersey reveals some interesting trends over the last few months of 2025. In the Edible category, the brand experienced fluctuations, starting at a rank of 25 in September and dropping out of the top 30 in October, only to reappear at rank 35 by December. This suggests a volatile position in a competitive market. The Flower category also saw some instability, with The Growfather moving from 47th in September to 60th by December, indicating challenges in maintaining a strong foothold. Pre-Rolls, however, showed more stability, with the brand consistently ranking between 9th and 13th, suggesting a strong consumer preference for their products in this category.
In the Vapor Pens category, The Growfather maintained a relatively steady presence, moving slightly from 22nd to 26th over the four-month period. This indicates a consistent demand for their vapor products, though there is room for improvement to climb higher in the rankings. The fluctuations in rankings across different categories highlight the competitive nature of the cannabis market in New Jersey and suggest that while The Growfather has a solid presence in certain segments, there are opportunities for growth and increased market share, particularly in the Edible and Flower categories. As the brand navigates these dynamics, understanding consumer preferences and market trends will be crucial for strategic positioning in the future.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, The Growfather has experienced a notable shift in its market position from September to December 2025. Initially ranked 9th in September, The Growfather saw a decline to 12th in October and further to 13th in both November and December. This downward trend in rank coincides with a decrease in sales from September to November, although sales slightly stabilized in December. In contrast, competitors such as Full Tilt Labs and Verano have shown a more positive trajectory. Full Tilt Labs improved its rank from 13th in September to 11th in December, while Verano climbed from 20th to 12th over the same period, with both brands experiencing significant sales growth. Meanwhile, Grown Rogue maintained a relatively stable position, ending December at 14th, with a notable sales increase in December. The competitive dynamics indicate that The Growfather may need to reassess its strategies to regain its earlier momentum and counteract the upward trends of its rivals.
Notable Products
In December 2025, The Growfather's top-performing product was Pineapple Express Infused Pre-Roll (1.2g), which climbed to the number one rank with sales of 2,399 units. White Widow x Strawberry Cough Infused Pre-Roll (1.2g) secured the second spot, maintaining a strong position despite fluctuating between ranks in previous months. Sour Diesel Infused Pre-Roll (1.2g), previously the top seller, slipped to third place, indicating a shift in consumer preference. Grandaddy Purp Berry Infused Pre-Roll (1.2g) held steady in fourth place, showing consistent performance. Super Lemon Cherry Haze Infused Pre-Roll (1.2g) remained in fifth, reflecting stable but lower sales figures compared to its competitors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
