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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Growfather is stocked at 56 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Ewing Township, Hackettstown, Mount Laurel, and Mount Laurel Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, The Growfather’s mix concentrated further into Pre-Roll at 59.74% share with year-over-year growth of 12.06% and month-over-month growth of 1.84%, while Vapor Pens held 31.37% share with a year-over-year decline of 34.11% but a month-over-month increase of 7.71%. Flower contracted to 6.39% share with year-over-year decline of 72.25% and month-over-month decline of 26.96%, and Edible slipped to 2.50% share with year-over-year decline of 79.29% and month-over-month decline of 25.53%. This tilt, paired with an average price down 11.52% year over year and an overall brand sales decline of 26.48% year over year despite a 350.26% gain over 24 months, implies the brand is stabilizing volume through lower-priced Pre-Rolls while retrenching in higher-ticket or slower-turning formats.
The tighter focus in Pre-Roll alongside a New Jersey Pre-Roll rank of 17 and Vapor Pens’ mixed trajectory (down 34.11% year over year but up 7.71% month over month) implies a mid-pack positioning anchored in a single category where incremental share is more attainable than in shrinking segments. With Pre-Roll pricing at $24.57 versus Vapor Pens at $54.47 and brand average price at $30.37, the mix skews toward accessible tickets that can defend unit throughput when premium-led categories like Flower fall 72.25% year over year; this setup suggests near-term share gains are most likely to come from defending the roughly 59.74% Pre-Roll base while selectively testing Vapor Pens recovery signals rather than spreading effort across Edible or Flower.
Competitive Landscape
The Growfather sits at rank #17 in NJ Pre-Roll in August 2026, down 1 position YoY from #16 and 2 positions below its May 2026 three-month reference at #15, after previously peaking at #12 in September 2025; meanwhile, RYTHM moved from #3 to #1 YoY with 29.7% sales growth and Ozone climbed from #7 to #2 with 76.1% sales growth, indicating that leadership consolidation at the top is outpacing mid-tier mobility. With Dogwalkers improving from #8 to #3 as another upward mover and Lowell Herb Co / Lowell Smokes sliding from #2 to #5 alongside a 55.4% sales decline, The Growfather’s slip of 1 rank YoY and 2 ranks since May 2026 suggests share is being redistributed toward brands with visible momentum, implying that without a mix shift or pricing/assortment response, a further drift away from its September 2025 peak positioning is likely.
Notable Products
Blue Dream Razz Pre-Roll (1.2g) posted the sharpest movement in August 2026 with a +76.4% MoM surge to rank 3, while Pineapple Express Infused Pre-Roll (1.2g) fell -15.7% to rank 4, indicating rotation within the top tier. Sour Diesel Infused Pre-Roll (1.2g) held rank 1 with +116.7% MoM and White Widow x Strawberry Cough Infused Pre-Roll (1.2g) sat at rank 2 with +19.0% MoM, and eight of the top ten are Pre-Roll SKUs, signaling a concentrated lineup rather than broad category expansion. Do Si Dos Infused Pre-Roll (1.2g) slid -46.4% to rank 8 as Super Lemon Cherry Haze Infused Pre-Roll (1.2g) rose +41.5% to rank 7, suggesting portfolio share is consolidating around faster-moving flavor profiles. This mix implies The Growfather is leaning into Pre-Rolls as the commercial engine, with growth dependent on a few momentum SKUs rather than diversification into Vapor Pens despite a single $29,635 entry at rank 10.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
