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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Growfather’s mix centered on Pre-Roll at 59.87% share with 37.47% YoY growth and 17.88% MoM, while Vapor Pens at 22.66% share were nearly flat YoY at 0.47% and fell 21.85% MoM; Flower held 11.98% share with 63.07% YoY growth but declined 17.48% MoM, and Edible at 5.48% share dropped 71.34% YoY yet edged up 1.89% MoM. Average price rose 2.36% YoY to $29.33, alongside a rank of 13 in Pre-Roll in New Jersey, indicating that momentum is concentrated in a single category even as two others posted double-digit MoM declines. The pattern implies a deliberate reweighting toward Pre-Roll as the primary volume engine, with portfolio risk tied to sustaining that category’s double-digit MoM gains while stabilizing Vapor Pens and Flower volatility.
With Pre-Roll expanding share by anchoring 59.87% and advancing 17.88% MoM versus Vapor Pens contracting 21.85% MoM and Flower sliding 17.48% MoM, the brand’s near-term competitiveness hinges on defending rank 13 in New Jersey Pre-Roll and translating 37.47% YoY growth into broader shelf leverage. Given Edible’s 71.34% YoY contraction and only 1.89% MoM uptick against a 2.36% YoY average price rise to $29.33, pricing power appears concentrated outside Edible, pushing The Growfather to position Pre-Roll as the lead acquisition funnel while using selectively priced Flower to offset Vapor Pens’ 22.66% share exposure. The implication is a positioning strategy that prioritizes depth in Pre-Roll to maintain state-category rank while reallocating support to reduce category concentration risk.
Competitive Landscape
The Growfather sits at rank #13 in NJ Pre-Roll for May 2026, unchanged YoY from #13, after improving 5 positions since February 2026 when it was #18 and remaining one spot below its peak of #12 from September 2025; in contrast, RYTHM holds #1 after rising from #3 YoY while its sales fell 6.2%, and Ozone advanced from #10 to #2 alongside a 131.6% YoY sales increase, indicating that The Growfather’s flat YoY rank and mid-term climb suggest share is being maintained but not compounding versus leaders whose rank momentum is either accelerating upward or holding at the top.
Notable Products
Grandaddy Purp Berry Infused Pre-Roll (1.2g) delivered the headline move in May 2026 with a +94.6% month-over-month jump and a climb to rank 2, while Pineapple Express Infused Pre-Roll (1.2g) rose +13.6% to hold rank 1. In contrast, White Widow x Strawberry Cough Infused Pre-Roll (1.2g) slipped -8.6% at rank 4 and Sour Diesel Infused Pre-Roll (1.2g) eased -1.6% at rank 3, framing the outlier surge for Grandaddy Purp Berry against modest or declining peers. Five of the top ten are Infused Pre-Roll SKUs concentrated in 1.2g formats, with Blue Dream Razz Pre-Roll (1.2g) up +63.0% at rank 5 and only one 1g variant entering at rank 10 with $11,437 in sales. The pattern implies a tilt toward higher-potency, 1.2g infused formats driving share at the very top while mid-tier SKUs consolidate rather than expand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
