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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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The Growfather is stocked at 43 licensed dispensaries across New Jersey, with the deepest coverage in Hackettstown, Jersey City, Mount Laurel, Mount Laurel Township, and Williamstown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
The Growfather concentrated 69.07% of October 2026 sales in Pre-Roll, up 20.65% month over month but down 22.85% year over year, while Vapor Pens held 28.49% share with an 8.40% MoM decline and a 41.86% YoY contraction. Edible shrank to 2.43% share with a 29.70% MoM drop and a 78.87% YoY decline, and Flower fell to 0.02% share with a 98.96% MoM drop and a 99.88% YoY decline. With an overall brand sales change of -38.99% YoY alongside a -11.65% YoY average price move to $27.14, the mix shift implies reliance on Pre-Roll rebound to offset Vapor Pens contraction and category exits, rather than broad-based recovery.
Positioning now skews toward a Pre-Roll-led identity anchored by a rank of 17 in Pre-Roll within New Jersey, where share concentration can support visibility even as Vapor Pens retrenches and Edible contribution thins. The divergence—Pre-Roll up 20.65% MoM versus Vapor Pens down 8.40% MoM—suggests resource allocation toward Pre-Roll can lift near-term rank density while the 41.86% YoY decline in Vapor Pens and 78.87% YoY decline in Edible constrain multi-category defensibility; this pattern implies the brand should lean into Pre-Roll where it already holds 69.07% mix while selectively rebuilding secondary categories to reduce volatility.
Competitive Landscape
The Growfather sits at rank 17 in NJ Pre-Roll for October 2026, sliding 3 positions year over year from rank 14 while also dipping 1 spot from rank 16 three months ago; against its historical ceiling at rank 12 reached in September 2025, this marks a 5-position gap that has not closed. Competitive movement compounds the pressure: RYTHM advanced from rank 2 to rank 1 with 57.1% year-over-year sales growth, and Ozone climbed from rank 5 to rank 2 on 76.7% year-over-year growth, while Garden Greens fell from rank 1 to rank 3 alongside a 30.1% year-over-year decline—yet The Growfather’s 1-position quarter-on-quarter slippage indicates it did not capitalize on that share release. The pattern implies The Growfather’s rank trajectory is stagnating relative to faster-climbing leaders, requiring a differentiated push to recover toward its prior peak rank.
Notable Products
The Growfather is concentrated in one format in October 2026, with Connoisseur / Infused pre-rolls accounting for 61.1% of sales and the top 10 items capturing 75.9% of the brand’s total. The lineup is led by White Widow x Strawberry Cough Infused Pre-Roll (1.2g) at 14.5% share, so most of its sales ride on a handful of infused pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
