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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, The Growfather concentrated 61.64% of sales in Pre-Roll with year-over-year growth of 30.39% but a month-over-month dip of 5.70%, while Vapor Pens held 24.44% share with a modest 1.20% YoY increase and a 3.77% MoM decline. Flower contracted to 8.54% share with a 66.05% YoY drop and a 31.95% MoM slide, and Edible was 5.38% share with a 64.73% YoY fall and a 14.44% MoM decline. Despite brand-level sales being down 10.58% YoY and average price down 4.66% YoY, the category mix tilted toward lower-priced Pre-Roll (average $24.62) away from higher-priced Flower ($49.52), implying a deliberate pivot to volume-led units that offsets price pressure but reduces premium exposure.
The shift left The Growfather ranked 16 in New Jersey Pre-Roll, with Pre-Roll gains of 30.39% YoY and Vapor Pens at 1.20% YoY contrasting with double‑digit YoY declines of 66.05% in Flower and 64.73% in Edible. Month over month, concurrent declines in Pre-Roll at 5.70% and Vapor Pens at 3.77% alongside sharper drops in Flower at 31.95% and Edible at 14.44% indicate mix stability at the top two categories but continued attrition in smaller lines. This pattern implies The Growfather is anchoring positioning to value-forward inhalables where price elasticity supports share defense, while deprioritizing categories that no longer sustain margin at current velocities.
Competitive Landscape
The Growfather sits at rank 16 in June 2026 in NJ Pre-Roll, down four positions year over year from rank 12, and three positions below its three-month mark at rank 13; this slippage contrasts with Ozone rising from rank 9 to rank 2 alongside a 155.7% year-over-year sales jump, while RYTHM eased from rank 2 to rank 1 despite a 2.4% sales decline. Against leaders tightening or expanding share—Garden Greens fell from rank 1 to rank 3 with a 45.0% sales contraction, and Full Tilt Labs vaulted from rank 38 to rank 5 on 656.6% growth—the Growfather’s current rank of 16 versus a peak of 12 in September 2025 signals that stagnant or declining velocity is being outpaced by faster-moving peers, implying that without mix or distribution changes the brand is likely to drift further from the top 10 rather than revert to its prior peak.
Notable Products
Grandaddy Purp Berry Infused Pre-Roll (1.2g) posted the steepest decline at -32.2% MoM while dropping to rank 7 in June 2026, and Super Lemon Cherry Haze Infused Pre-Roll (1.2g) fell -30.1% MoM at rank 8, indicating mid-table erosion even as top ranks held. In contrast, White Widow x Strawberry Cough Infused Pre-Roll (1.2g) rose 24.9% MoM to hold rank 1 and Do Si Dos Infused Pre-Roll (1.2g) jumped 45.0% MoM at rank 2, yet Blue Dream Razz Pre-Roll (1.2g) slid -16.5% MoM at rank 3. All top-10 SKUs are Pre-Rolls and five of the top six moved by more than ±8.9% MoM, with total category concentration underscoring a portfolio tilted to infused formats where volatility is high and leadership depends on a narrow set of hero SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
