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Jun-2024
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Overview
Market Insights Snapshot
In New York, Cannabals has shown significant upward momentum in the Edible category. Starting from a rank of 10 in March 2024, the brand climbed to 7 by June 2024. This steady rise is a positive indicator of their growing market share and consumer preference. However, in the Vapor Pens category, Cannabals experienced a slight fluctuation, initially dropping from the 8th position in March to 10th in May, before recovering to 9th in June. This mixed performance suggests that while Cannabals has a strong foothold in Edibles, there is room for improvement in their Vapor Pens segment.
It is worth noting that Cannabals was consistently within the top 10 brands for both categories in New York throughout the observed months. This consistent presence indicates a robust brand reputation and consumer loyalty. However, the absence of Cannabals from the top 30 in some other states or categories could be a point of concern, highlighting the need for strategic improvements or targeted marketing efforts in those areas. The overall trend in New York is promising, with noticeable growth in sales figures, particularly in the Edible category, where sales increased significantly from March to June 2024.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Cannabals has experienced notable fluctuations in its ranking over the past few months. Starting at rank 8 in March 2024, Cannabals dropped to 9th place in April and May, before climbing back to 9th in June. This indicates a relatively stable position within the top 10, albeit with some minor volatility. Competitors such as Heavy Hitters and New York Honey (NY Honey) have maintained higher and more consistent ranks, with Heavy Hitters holding steady at 6th place until a slight dip to 7th in June, and NY Honey dropping from 5th to 8th over the same period. Meanwhile, Florist Farms and Off Hours have shown more dynamic movements, with Florist Farms improving from 12th to 11th and Off Hours fluctuating between 10th and 13th. These shifts suggest that while Cannabals is holding its ground, it faces stiff competition from brands that are either more consistent or showing upward trends in sales and rankings.
Notable Products
In June 2024, the top-performing product for Cannabals was Strawberry Lemonade Live Resin Gummies 10-Pack (100mg), maintaining its first-place ranking with sales of 2280 units. Frosé Live Resin Gummies 10-Pack (100mg) held steady at the second rank, showing a significant increase in sales. Purple Haze Distillate Disposable (1g) climbed to the third position, a notable rise from its previous absence in May. CBN/THC 1:1 Blueberry Dreams Gummies 20-Pack (100mg CBN, 100mg THC) remained consistent, staying at the fourth rank. Super Lemon Haze Distillate Disposable (1g) entered the top five for the first time, securing the fifth spot.
Top Selling Cannabis Brands
