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Aug-2024
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Overview
Market Insights Snapshot
In New York, Cannabals has shown a consistent performance in the Edible category, maintaining a top 10 ranking throughout the summer months. Notably, the brand improved its position from 8th in May to 6th in August, indicating a positive trend. This upward movement is supported by a steady increase in sales, peaking at $383,387 in August. In the Vapor Pens category, Cannabals held steady at the 10th position from May through August. While the ranking remained unchanged, the sales figures reflected substantial growth, particularly in August, suggesting a solid foothold in this segment.
However, Cannabals' performance in other categories and states reveals areas for improvement. The absence of ranking data in categories outside of Edibles and Vapor Pens in New York implies that the brand did not make it to the top 30, which could be a point of concern. This lack of presence in additional categories might indicate a need for strategic adjustments to capture a broader market share. Overall, while Cannabals shows strength in specific segments, there is room for growth and expansion into other categories and states.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Cannabals has maintained a consistent rank of 10th place from May to August 2024. Despite this stability, the brand faces significant competition from brands like Eureka and New York Honey (NY Honey), which have shown strong sales performance and higher rankings. For instance, Eureka held the 9th position in May and June before dropping to 11th, while New York Honey consistently ranked higher than Cannabals, peaking at 8th place in August. Additionally, Mfny (Marijuana Farms New York) demonstrated a notable decline from 4th to 9th place, yet still outperformed Cannabals in sales. Meanwhile, High Garden, although initially ranked lower, surged to 12th place in August, indicating a potential threat. These dynamics suggest that while Cannabals has maintained its position, it needs to strategize effectively to improve its rank and compete with these rising and established brands in the New York Vapor Pens market.
Notable Products
In August 2024, the top-performing product for Cannabals was the THC/CBN 1:1 Blueberry Dream Gummies 20-Pack (100mg THC, 100mg CBN) in the Edible category, maintaining its rank from previous months and achieving sales of 2459 units. The Purple Haze Distillate Disposable (1g) in the Vapor Pens category surged to second place with notable sales, up from fifth place in July. The Frosé Live Resin Gummies 10-Pack (100mg) secured the third spot, showing consistent performance across the months. Meanwhile, the Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) dropped to fourth place from its previous second position. The Super Lemon Haze Distillate Disposable (1g) in the Vapor Pens category fell to fifth place, indicating a decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
