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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Cannabals has shown a consistent presence in the Edible category, maintaining its position at rank 7 from August through October 2025. This stability in rank suggests a solid foothold in the market despite fluctuations in sales, which saw a dip in September but rebounded in October. In contrast, Cannabals' performance in the Vapor Pens category has seen slight fluctuations, moving from rank 9 in July to 10 by October, indicating a competitive landscape. However, the brand's sales in this category have shown a positive trend in October after a decline in the preceding months.
Meanwhile, Cannabals' performance in the Pre-Roll category in New York has been less favorable, as they have failed to secure a position within the top 30 brands for the past few months, ranking 39 in October. This indicates a challenging market environment or potential areas for improvement in their product offerings or marketing strategies. The absence from the top rankings highlights a stark contrast to their standing in the Edible and Vapor Pens categories, where they have managed to maintain a more competitive edge. Such disparities in performance across categories underscore the importance of strategic focus and adaptation to market demands.
Competitive Landscape
In the New York vapor pens category, Cannabals maintained a consistent rank of 10th place from August to October 2025, showing resilience in a competitive market. Despite a dip in sales from July to September, Cannabals saw a recovery in October, aligning closely with its competitors. Holiday consistently outperformed Cannabals, holding the 8th position throughout the same period, indicating a stable lead in sales. Meanwhile, Untitled showed a notable upward trajectory, climbing from 23rd in July to 9th by October, surpassing Cannabals in the latest month. Jetty Extracts also made significant strides, jumping from 24th in September to 11th in October, indicating a potential threat to Cannabals' position. The re-entry of STIIIZY into the rankings at 12th in October further intensifies the competition, suggesting a dynamic market landscape that Cannabals must navigate to maintain and improve its standing.
Notable Products
In October 2025, the top-performing product from Cannabals was the Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month with impressive sales of 3509 units. Following closely, the THC/CBN 1:1 Blueberry Dream Gummies 10-Pack (100mg THC, 100mg CBN) held steady in the second position, showing consistent popularity since August. The Frosé Live Resin Gummies 10-Pack (100mg) improved to the third spot after a brief dip in September, indicating a recovery in consumer demand. Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) experienced a slight decline, moving from third to fourth place since September. Notably, the Strawberry Kush Distillate Disposable (1g) entered the rankings in October at fifth place, highlighting a new interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
