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Jan-2026
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Overview
Market Insights Snapshot
Cannabals has shown a mixed performance across different categories in New York over the recent months. In the Edible category, the brand maintained a strong presence, ranking consistently within the top 10 from October to December 2025. However, there was a noticeable drop in January 2026, with Cannabals falling to the 13th position. This decline coincided with a decrease in sales from December to January, suggesting potential market challenges or increased competition. In contrast, their Vapor Pens category experienced fluctuations but managed to retain a top 15 position throughout the period, indicating a resilient demand despite ranking changes. Notably, the Pre-Roll segment did not break into the top 30, highlighting an area where Cannabals might need to reassess its strategy to improve visibility and sales.
The brand's performance in New York showcases how Cannabals navigates the competitive cannabis market. Their Edible category's drop in January might suggest seasonal trends or market saturation, while the consistent ranking in Vapor Pens implies a stable consumer base. The absence of Cannabals in the top 30 for Pre-Rolls suggests a potential gap in market penetration or consumer preference that could be addressed for future growth. This performance analysis underscores the importance of strategic adjustments to maintain and improve market standing across different product categories. Understanding these dynamics can provide insights into Cannabals' overall brand strategy and its adaptability to market changes.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Cannabals has shown a consistent presence, maintaining a rank of 10th in both October and December 2025, though it slipped to 13th in November 2025 and January 2026. This fluctuation in rank suggests a competitive pressure from brands like Holiday, which closely trails or surpasses Cannabals, ranking 9th in October and 11th in January. Meanwhile, Mfused demonstrates a downward trend, dropping from 8th in October to 15th by January, potentially opening opportunities for Cannabals to capitalize on this decline. Jetty Extracts and Heavy Hitters also exhibit rank volatility, indicating a dynamic market environment. Cannabals' sales peaked in December 2025, aligning with its highest rank, suggesting that strategic efforts during this period were effective. However, maintaining momentum against fluctuating competitors will be crucial for sustaining and improving its market position.
Notable Products
In January 2026, the top-performing product for Cannabals was the Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank from December 2025, despite a slight dip in sales to 2465. The Purple Haze Distillate Disposable (1g) in the Vapor Pens category emerged as a strong contender, securing the second rank with notable sales of 2278. The Tangerine Guava Live Resin Gummies 10-Pack (100mg) took the third spot in the Edible category, continuing its ascent from previous months. Strawberry Kush Distillate Disposable (1g) also performed well, ranking fourth, while Super Lemon Haze Distillate Disposable (1g) held steady at fifth place. These rankings highlight a competitive landscape in both Edible and Vapor Pens categories, with some products showing consistent popularity while others are gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
