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Sep-2025
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Overview
Market Insights Snapshot
In the vibrant cannabis market of New York, Cannabals has demonstrated varied performance across different product categories. In the Edible category, Cannabals maintained a consistent presence, holding the 7th position in June, August, and September 2025, despite a slight dip to 9th place in July. This consistency indicates a stable consumer base for their edibles, although the sales figures show a downward trend from June to September. Conversely, in the Vapor Pens category, Cannabals experienced a gradual decline, dropping from 9th place in June to 11th in September. This movement suggests increasing competition or a shift in consumer preference within this category.
For Pre-Rolls, Cannabals struggled to break into the top 30, remaining outside this range in all months except August, where they peaked at 33rd place. This sporadic presence highlights a challenge in gaining a foothold in the Pre-Roll market in New York. The overall trend across the categories suggests that while Cannabals has a stronghold in Edibles, they face significant challenges in maintaining or improving their rankings in other categories like Vapor Pens and Pre-Rolls. This varied performance across categories and months underlines the dynamic nature of the cannabis market and the need for brands like Cannabals to continually adapt and strategize to maintain their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Cannabals has experienced notable fluctuations in its market position from June to September 2025. Starting at 9th place in June, Cannabals slightly declined to 11th by September, indicating a competitive pressure from brands like Hashtag Honey, which improved its rank from 10th to 9th over the same period. Despite this, Cannabals maintained a strong sales performance, consistently outperforming competitors such as Heavy Hitters and Untitled, both of which had lower sales figures. Interestingly, New York Honey (NY Honey) demonstrated a resurgence by climbing to 10th place in September, surpassing Cannabals, which suggests a dynamic market where consumer preferences are rapidly evolving. These shifts underscore the importance for Cannabals to innovate and adapt its marketing strategies to regain its competitive edge in the New York vapor pen market.
Notable Products
In September 2025, the top-performing product for Cannabals was Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg), maintaining its position as the number one ranked product for four consecutive months, with sales reaching 2942 units. The THC/CBN 1:1 Blueberry Dream Gummies 10-Pack (100mg THC, 100mg CBN) held steady at the second spot, showing consistent performance. Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) improved its ranking from fifth in July to third in September, despite a slight decline in sales figures. Frosé Live Resin Gummies 10-Pack (100mg) dropped to fourth place, marking a decrease from its peak position in July. New to the rankings, Milk Chocolate Waffle Cones 10-Pack (100mg) debuted at the fifth position, indicating a successful launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
