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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Cannabals has shown notable performance across several product categories. The brand maintained a consistent ranking in the Edible category, holding the 7th position in May, June, and August 2025, with a slight dip to 9th in July. This stability suggests a solid consumer base and a strong product lineup in the Edible segment. In contrast, the Vapor Pens category saw Cannabals fluctuate slightly, peaking at 9th place in June and July before dropping to 11th in August, indicating potential competition or market shifts. The Pre-Roll category tells a different story, where Cannabals struggled to maintain a top 30 position in June and July, only re-entering at 35th in August, which could highlight challenges in this segment or increased competition.
Despite these variations, Cannabals' sales figures reveal interesting trends. In the Vapor Pens category, a significant sales peak was observed in June 2025, suggesting a successful promotional campaign or seasonal demand spike. However, the subsequent decline in sales and ranking by August indicates potential market volatility or consumer preference changes. The Edible category's consistent ranking and sales figures suggest a stable demand, while the Pre-Roll category's low ranking throughout the summer months could point to strategic challenges or a need for product innovation. These insights highlight the brand's strengths and areas for growth within New York's diverse cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Cannabals has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Cannabals started strong in May with a rank of 10th, but despite a peak in sales in June, it slipped to 11th by August. This decline in rank is particularly significant when compared to competitors like New York Honey (NY Honey), which maintained a relatively stable position, and Sapphire Farms, which surged from 22nd in May to an impressive 9th by August. The rise of Sapphire Farms highlights a competitive threat, as their sales increased significantly, surpassing Cannabals in August. Meanwhile, Magnitude and Untitled also show interesting trends, with Untitled climbing from outside the top 20 to 12th place, indicating a dynamic and shifting market landscape that Cannabals must navigate to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product from Cannabals was the Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from June and reclaiming it from July, with sales reaching 2914 units. The Frosé Live Resin Gummies 10-Pack (100mg), also an Edible, climbed to the second position, improving from its third spot in July. The THC/CBN 1:1 Blueberry Dream Gummies 10-Pack (100mg THC, 100mg CBN) secured the third rank, showing a consistent rise from its fifth position in July. Purple Haze Distillate Disposable (1g) saw a drop to fourth place from its top spot in July, indicating a shift in consumer preference within the Vapor Pens category. Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) rounded out the top five, experiencing a slight dip from its fourth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
