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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Cannabals concentrated 57.13% of sales in Vapor Pens and 35.29% in Edible, with Pre-Roll at 7.53% and Beverage at 0.04%; within this mix, Vapor Pens rose 7.44% month over month but fell 7.07% year over year, while Edible gained 1.86% MoM and declined 3.82% YoY. Pre-Roll posted a 16.55% MoM lift contrasted with a 28.57% YoY drop, and Beverage surged 96.88% MoM alongside a 79.66% YoY increase, all against a brand-level YoY sales decline of 8.06% and a 12.12% YoY reduction in average price to $31.09. The pattern implies Cannabals is leaning into higher-mix Vapor Pens for near-term volume recovery while absorbing YoY erosion in core segments, with small but fast-growing Beverage signaling an experimental edge that could diversify risk if momentum sustains.
Positionally, the category shifts suggest Cannabals is trading margin for velocity in core formats as Vapor Pens and Edible stabilize month over month while holding mid-to-high average prices of $55.29 and $17.64, respectively, and Pre-Roll’s 16.55% MoM rebound from a low base points to tactical promotions rather than durable share gains. With Vapor Pens ranked 10th in New York and capturing 57.13% of brand mix, the 7.44% MoM lift there underscores headroom to climb rankings if price-led gains convert to repeat, whereas the 28.57% YoY Pre-Roll decline and 3.82% YoY Edible dip imply Cannabals must protect basket breadth to avoid over-reliance on a single anchor category. The implication is a barbell stance: defend rank in Vapor Pens while selectively scaling the outsized Beverage growth to create a second engine that buffers category cyclicality and supports cross-category retention.
Competitive Landscape
Cannabals is currently ranked #10 in NY Vapor Pens in June 2026, down 2 positions year over year from #8, and up 5 positions versus March 2026 when it sat at #15; the brand’s peak of #8 in July 2025 indicates a 2-rank slide from its best. In contrast, Jaunty held steady at #1 year over year (from #1 to #1) while posting a 18.1% sales decline, and Fernway advanced from #3 to #2 with 40.0% YoY sales growth, whereas Jetty Extracts surged from #23 to #5 with 238.2% YoY sales growth; this mix of stability at the top and rapid mid-tier ascents implies Cannabals’ two-rank YoY drop amid a three-month rebound positions it as a mid-pack brand that must convert recent momentum into share gains to avoid being outpaced by faster climbers.
Notable Products
The steepest decline in June 2026 came from Milk Chocolate Waffle Cones 10-Pack (100mg), down 16.98% and sitting at rank 8, while Purple Haze Distillate Disposable (1g) fell 12.72% at rank 4, signaling weakness in non-gummy formats. New York Brick - Playoff Punch Live Resin Gummies 10-Pack (100mg) led at rank 1 with +35.71% MoM, outpacing Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) at rank 2 with -5.47%, and anchoring an Edible-heavy top 10 where seven of the top ten are gummy SKUs. Vapor Pens mixed results—rank 4 decliner versus rank 9 riser at +2.64%—contrast with broadly stable to growing gummies, including Brick - Lychee Live Resin Gummies 10-Pack (100mg) at +10.03% and Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) at +3.44%. The pattern implies Cannabals is consolidating around live resin gummies as its commercial core, while chocolate and select vape SKUs need repositioning or promotion to prevent share leakage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
