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Apr-2025
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Overview
Market Insights Snapshot
In the New York market, Cannabals has shown notable performance across various categories. The brand's Edible products have experienced a positive trajectory, moving from the 11th rank in January 2025 to an impressive 7th place by April. This upward movement is mirrored by a consistent increase in sales, culminating in a significant sales figure of $556,473 in April. In contrast, their Vapor Pens category has seen a slight decline, slipping from the 11th spot in February to 14th in April, despite maintaining substantial sales figures. This suggests a competitive landscape in the Vapor Pens category, where Cannabals might need to strategize to regain higher ranks.
Examining the Pre-Roll category in New York, Cannabals has made a remarkable comeback after being absent from the top 30 in February 2025. By April, they climbed to the 41st position, indicating a strong recovery and potential for growth. This resurgence is accompanied by a notable increase in sales, reaching $133,566 in April. The absence from the rankings in February could have been a setback, but the subsequent improvement reflects the brand's resilience and adaptability in a competitive market. Each category presents unique challenges and opportunities for Cannabals, and their performance across these categories offers valuable insights into their market strategies and consumer preferences.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Cannabals has experienced some fluctuations in its market position from January to April 2025. Initially ranked 13th, Cannabals improved to 11th in February but then saw a decline to 14th by April. This downward trend contrasts with the upward trajectory of Florist Farms, which climbed from 22nd to 13th, indicating a significant increase in their market presence and sales. Meanwhile, ghost. experienced a volatile ranking, dropping from 10th to 18th before recovering slightly to 15th, suggesting inconsistent sales performance. Notably, SMOKE (NY) made a remarkable leap from being outside the top 20 to securing the 12th position by April, reflecting a substantial boost in sales. These shifts highlight the dynamic nature of the market, where Cannabals faces increasing competition from both established and emerging brands, necessitating strategic adjustments to maintain and enhance its market share.
Notable Products
In April 2025, Cannabals' top-performing product was the Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg), maintaining its number one rank from March with an impressive sales figure of 3588 units. Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) surged to the second position, showing a notable increase from its fifth-place ranking in March, with sales reaching 2865 units. Frosé Live Resin Gummies 10-Pack (100mg) entered the rankings for the first time in April, securing the third position. Purple Haze Distillate Disposable (1g) experienced a drop from second to fourth place, indicating a decrease in sales momentum. Dark Chocolate Waffle Cones 10-Pack (100mg) did not rank in April, despite being in fifth place in March, suggesting a shift in consumer preference towards other edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
