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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cannabals concentrated 56.13% of May 2026 revenue in Vapor Pens with a 20.59% month-over-month lift but a 4.09% year-over-year decline, while Edible held 36.72% share with a 23.25% MoM increase against a 15.98% YoY drop; together these two categories account for 92.85% of mix, yet brand-level sales fell 11.92% YoY alongside a 4.17% YoY decrease in average price. Pre-Roll sits at 7.13% share with a 3.18% MoM uptick and a 36.82% YoY contraction, and Beverage is negligible at 0.02% share despite a 157.15% MoM spike and 8.19% YoY gain; within Vapor Pens the brand holds rank 13 in New York, implying that short-term momentum is concentrated in core formats but YoY pressure across the same categories is weighing on overall trajectory.
The mix suggests Cannabals is positioned as a two-format brand where Vapor Pens scale (56.13% share, rank 13 in New York) anchors reach while Edible (36.72% share) supplies incremental volume, but simultaneous YoY declines of 4.09% in Vapor Pens and 15.98% in Edible indicate reliance on promotional elasticity rather than sustainable price or penetration growth given the 4.17% YoY price dip. With Pre-Roll contracting 36.82% YoY despite positive MoM movement and Beverage too small at 0.02% share to diversify risk despite a 157.15% MoM surge, the pattern implies Cannabals’ near-term positioning hinges on defending Vapor Pens rank while rebalancing towards higher-retention subsegments in Edible to offset the 11.92% YoY brand sales decline.
Competitive Landscape
Cannabals sits at rank #13 in NY Vapor Pens in May 2026, down 5 positions from #8 year over year, and 1 position better than #14 in February 2026; the brand’s peak was #8 in June 2025, placing today’s #13 five slots below that high-water mark. Competitive movement at the top is uneven: Jaunty holds #1 with a -16.5% year-over-year sales change while staying flat at #1, and Fernway climbed from #4 to #2 with +61.5% year-over-year sales growth, indicating upward mobility among leaders as Cannabals slips 5 ranks over twelve months; with Cannabals improving 1 spot versus three months ago but trailing its June 2025 peak by 5 positions, the trajectory implies stabilization off the lows rather than a return to prior top-10 standing without a share-accretive shift.
Notable Products
Brick - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) posted the steepest decline at -16.5% and slipped to rank 2, while Brick - Tangerine Guava Live Resin Gummies 10-Pack (100mg) fell -16.1% at rank 7, indicating pressure on legacy Brick flavors as New York Brick - Playoff Punch Live Resin Gummies 10-Pack (100mg) debuted at rank 1 with $64,539. Dragonfruit Lemonade Live Resin Gummies 10-Pack (100mg) rose 39.2% to rank 3 and THC/CBN 1:1 Blueberry Dream Gummies 10-Pack (100mg) climbed 45.1% to rank 5, and with seven of the top ten SKUs in Edibles, the mix tilts toward flavor expansion and functional formats over classic Brick variants. Vapor Pens also advanced with Purple Haze Distillate Disposable (1g) up 29.3% at rank 4 and Strawberry Kush Distillate Disposable (1g) up 27.5% at rank 8, but none cracked the top three, so Edibles retain category primacy despite pen momentum. The product mix implies Cannabals is pivoting toward diversified Edible innovations that can absorb volatility in legacy SKUs while keeping Vapor Pens as a secondary growth channel.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
