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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Cannabals has demonstrated a steady presence in the Edible category, maintaining a position within the top 12 brands from September to December 2024. The brand peaked at the 9th position in October but saw a slight decline to the 12th position by December, indicating a competitive market landscape. Despite this minor drop in ranking, the sales figures show a healthy increase from September to November, with a slight dip in December, suggesting a seasonal or market-driven fluctuation. In the Vapor Pens category, Cannabals consistently held onto the 12th position from September to December, showcasing a stable performance in this segment, albeit with some sales volatility.
On the other hand, Cannabals' presence in the Pre-Roll category in New York was less prominent. The brand did not make it to the top 30 rankings until November, where it appeared at the 74th position, improving slightly to 66th in December. This late entry into the rankings highlights a challenging market position in this category, possibly due to stronger competition or less focus from the brand. The sales figures in the Pre-Roll category, while improving towards the end of the year, still trail behind the other categories, suggesting potential areas for strategic growth or marketing efforts.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Cannabals has maintained a consistent presence, ranking 12th in both September and November 2024, with a slight improvement to 11th in October before returning to 12th in December. This stability in ranking highlights Cannabals' resilience in a competitive market. Notably, Heavy Hitters consistently outperformed Cannabals, maintaining a top 10 position throughout the period, which suggests a strong brand loyalty or superior market strategy. Meanwhile, Brass Knuckles mirrored Cannabals' ranking pattern but showed a stronger sales performance, especially in November. Interestingly, Turn demonstrated a significant upward trend, moving from outside the top 20 in September to 13th by November, indicating a potential emerging threat. Cannabals' sales peaked in November, aligning with a general market trend, but the subsequent dip in December suggests a need for strategic adjustments to capitalize on holiday sales opportunities.
Notable Products
In December 2024, Cannabals' top-performing product was the THC/CBN 1:1 Blueberry Dream Gummies 20-Pack, maintaining its first-place rank from the previous two months with a notable sales figure of 2917 units. The Strawberry Lemonade Live Resin Gummies 10-Pack held steady in the second position, consistent since October. Purple Haze Distillate Disposable climbed back to third place after a brief dip to fourth in November. Frosé Live Resin Gummies, a newer entry, secured the fourth spot, indicating rising popularity since its introduction. Super Lemon Haze Distillate Disposable emerged in the fifth position, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
