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Dec-2025
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Overview
Market Insights Snapshot
In the state of New York, Cannabals has shown a steady performance across various product categories. In the Edible category, the brand maintained a consistent rank of 8th from September to December 2025, with a noticeable increase in sales from $588,525 in September to $708,553 by December. This indicates a strong and stable demand for their edible products. Meanwhile, their Vapor Pens category experienced some fluctuation, starting at rank 10 in September, dropping to 13 in November, and then improving slightly to 11 by December. Despite these rank changes, the Vapor Pens category saw a significant increase in sales, suggesting a positive reception in the market despite competitive pressures.
On the other hand, Cannabals' performance in the Pre-Roll category in New York was less impressive, as the brand did not break into the top 30 ranks until December, when it slightly improved to rank 37. This indicates a challenging competitive landscape in this category. However, there was a slight uptick in sales from $175,887 in November to $199,907 in December, which might suggest a growing interest or strategic changes that started to pay off towards the end of the year. Overall, while Cannabals shows strength in certain categories, there are opportunities for growth and improvement, particularly in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Cannabals has shown resilience and adaptability, maintaining a consistent presence in the top ranks throughout the last quarter of 2025. Despite facing stiff competition, Cannabals held a steady rank, starting at 10th in September and closing the year at 11th in December. This stability is noteworthy given the dynamic shifts seen with competitors like Jetty Extracts, which climbed from 24th to 13th, and Holiday, which experienced a slight decline from 9th to 12th. Meanwhile, Untitled improved its position to 10th by December, overtaking Cannabals briefly in November. The absence of STIIIZY in the rankings until December, when it surged to 9th, highlights the volatility and potential for sudden shifts in market dynamics. Cannabals' ability to maintain its rank amidst these fluctuations suggests a robust market strategy and a loyal customer base, positioning it well for future growth in the competitive New York vapor pen market.
Notable Products
In December 2025, the top-performing product from Cannabals was the Brick - Strawberry Lemonade Live Resin Gummies 10-Pack, maintaining its first-place rank with a sales figure of 3110 units. The Dragonfruit Lemonade Live Resin Gummies 10-Pack climbed to the second position, showing a significant increase from its fourth place in November. The THC/CBN 1:1 Blueberry Dream Gummies 10-Pack, although dropping to third, had been the leader in November. The Super Lemon Haze Distillate Disposable entered the rankings in December, securing the fourth position. Meanwhile, the Frosé Live Resin Gummies 10-Pack saw a drop to fifth place from its second position in November, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
