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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ghost. is stocked at 214 licensed dispensaries across New York, New Mexico, and California, 104 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Staten Island, and Farmingdale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, ghost.’s mix concentrated further in Vapor Pens at 84.16% share, even as that category declined -63.48% YoY and -10.57% MoM, while Flower held 12.68% share with steeper drops of -82.54% YoY and -7.12% MoM. Pre-Roll contracted to 3.16% share with the sharpest dynamics at -86.40% YoY and -49.85% MoM, and average price across the brand rose 2.41% YoY to $73.91. With Vapor Pens ranked 35 in New York, the heavier reliance on a less-negative MoM category (-10.57% vs. -49.85% in Pre-Roll) implies ghost. is consolidating around a relatively more defensible pillar despite overall brand sales falling -69.35% YoY.
The shift toward Vapor Pens (up to 84.16% share) alongside deeper contractions in Flower (-82.54% YoY) and Pre-Roll (-86.40% YoY) suggests ghost. is prioritizing a segment where price tolerance exists, evidenced by a 2.41% YoY increase in average price and a category-level MoM decline that is materially smaller than Pre-Roll (-10.57% vs. -49.85%). However, the -40.21% change vs. 24 months and a 35 rank position within Vapor Pens in New York indicate that concentration alone is insufficient; the pattern implies the brand’s positioning hinges on stabilizing Vapor Pens velocity while using Flower’s 12.68% share as a controlled secondary, rather than pursuing breadth where declines are steeper.
Competitive Landscape
ghost. sits at rank #35 in NY Vapor Pens in August 2026, sliding 21 spots year over year from #14, and down 5 positions from #30 three months prior; its historical context shows a prior peak at #8 in October 2024, making the current position 27 ranks below peak. In contrast, Fernway advanced year over year from #3 to #1 while growing sales by 36.3%, and Jetty Extracts surged from #26 to #5 with 230.1% sales growth, indicating upward mobility among leaders as ghost. moves the opposite direction. With Jaunty holding #2 after a slip from #1 and a 24.5% sales decline, and Ayrloom steadying at #3 from #2 despite a 22.2% drop, the competitive set is volatile, yet ghost.’s 21-rank YoY fall and 5-rank quarter-over-quarter drift imply a sustained loss of share-of-shelf and a need to reverse distribution or mix headwinds to avoid further entrenchment below the top 30.
Notable Products
Strawberry Shortcake Distillate Disposable (2g) posted the standout movement in August 2026 with an 82.9% MoM surge, jumping into rank 6 while Blueberry Dream Distillate Disposable (2g) climbed 54.6% to rank 1 and generated $52,076, indicating momentum is concentrating at the top of the lineup. Countering this, Cereal Milk Distillate Disposable (2g) fell 40.6% to rank 9 and Black Mamba Distillate Disposable (2g) declined 20.6% at rank 5, while RS11 Distillate Disposable (2g) dropped 32.6% to rank 7, signaling a bifurcation between winners and laggards within the same format. All top-ten SKUs are Vapor Pens, concentrating the portfolio in a single category where rank shifts are pronounced from rank 1 through rank 10, implying ghost. is trading variety breadth for deeper bets on a few flavors that can scale quickly. The pattern implies a strategy leaning into fast-moving flavor launches and pruning underperformers to defend share at the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
