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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ghost. is stocked at 200 licensed dispensaries across New York, New Mexico, and California, 98 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Staten Island, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, ghost.’s mix concentrated 82.18% in Vapor Pens with a year-over-year decline of 58.46% and a month-over-month dip of 4.81%, while Flower held 13.61% share with a 73.52% YoY drop but a 4.07% MoM lift. Pre-Roll represented 4.22% share, falling 80.15% YoY yet rising 31.19% MoM, and the brand’s average price slipped 1.54% YoY to $71.12. Combined with a total brand sales contraction of 63.02% YoY and a 24‑month decline of 63.69%, the mix indicates dependence on Vapor Pens is pulling overall performance down despite tactical MoM gains in Flower and Pre-Roll.
The tilt toward Vapor Pens at 82.18% share alongside a rank of 36 in Vapor Pens in New York implies concentrated exposure where category-specific headwinds can outweigh the 31.19% MoM rebound in Pre-Roll and the 4.07% MoM improvement in Flower. With Vapor Pens down 58.46% YoY and the brand’s overall sales down 63.02% YoY, the positioning currently amplifies downside risk; the recent MoM upticks in smaller categories suggest a path to dilute volatility if share shifts 2–5 percentage points away from Vapor Pens and toward segments showing MoM traction.
Competitive Landscape
In September 2026, ghost. ranks #36 in NY Vapor Pens, down 16 positions year over year from #20, and 3 spots below its June 2026 level of #33; this sits far from its peak of #8 in October 2024 and trails the category leaders, as Fernway sits at #1 after a year-over-year lift from #3 and Jetty Extracts jumped from #33 to #5 alongside a 289.4% sales increase, indicating that ghost.’s downward rank momentum amid competitors’ upward moves points to share being ceded to faster-scaling rivals unless the brand repositions assortment or pricing.
Notable Products
Guava Distillate Disposable (2g) posted the steepest decline at -37.6% MoM while sliding to rank 7, and Ghost Train Haze Distillate Disposable (2g) contracted -11.3% as it held rank 3; together with Strawberry Shortcake Distillate Disposable (2g) at -11.5% and rank 4, these drops offset gains at the top. In contrast, Grape Goddess Distillate Disposable (2g) jumped 37.6% to rank 6 and Black Mamba Distillate Disposable (2g) rose 36.6% at rank 2, while Blueberry Dream Distillate Disposable (2g) stayed at rank 1 despite a -7.2% dip and $44,958 in sales; nine of the top ten are Vapor Pens, indicating a concentrated portfolio. The entry of Apple Jacks Live Resin Cartridge (2g) at rank 8 with no prior baseline and RS11 Distillate Disposable (2g) up 8.2% at a tied rank 8 points to mid-tier depth even as Apple Jacks Distillate Disposable (2g) fell -26.6% to rank 5. Overall, the mix suggests ghost. is leaning into a Vapor Pens-led strategy where a few high-velocity flavors drive share, but volatility in several SKUs implies the need to rebalance flavor rotation and inventory to stabilize ranks 3–7.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
