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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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ghost. is stocked at 171 licensed dispensaries across New Mexico, New York, and California, 78 of them in New Mexico, with the deepest coverage in Albuquerque, Hobbs, Clovis, Las Cruces, and Roswell. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ghost. concentrated 82.60% of October 2026 sales in Vapor Pens, where year-over-year revenue fell 65.98% and month-over-month declined 14.29%, while Flower held 15.42% share with a steeper 84.10% YoY drop and a milder 2.53% MoM dip. Pre-Roll contributed just 1.98% of mix with a 90.44% YoY contraction and a 59.45% MoM fall, and the average brand price slid 3.22% YoY to $69.56. With Vapor Pens anchoring mix and posting a smaller YoY decline than Flower by 18.11 percentage points, the pattern implies the brand’s category focus is narrowing toward Vapor Pens even as overall volume recedes.
That concentration aligns with a Vapor Pens rank of 40 in New York, indicating mid-pack placement where a 14.29% MoM category dip likely pressured visibility while Flower’s 2.53% MoM decline offered limited offset. The harsher 59.45% MoM Pre-Roll slide alongside a 1.98% share suggests deprioritization of fringe formats, and the 3.22% YoY average price decrease signals a tactical price relief that has not countered the 72.26% YoY brand sales decline. Together, the shifts imply a defensive posture centered on Vapor Pens, where maintaining presence at rank 40 requires mix discipline and selective price moves rather than incremental bets in smaller categories.
Competitive Landscape
ghost. sits at rank #40 in NY Vapor Pens in October 2026, down 19 positions year over year from #21 and 6 spots below its July 2026 rank of #34, while still trailing its peak at #9 from January 2025; in contrast, Fernway climbed from #3 to #1 with a 24.3% YoY sales increase and Jetty Extracts surged from #17 to #5 alongside a 168.9% YoY sales gain, indicating ghost.’s downward mobility is occurring as faster risers consolidate top-tier positions. With Jaunty slipping from #1 to #2 on a 30.6% YoY sales decline and Mfny (Marijuana Farms New York) advancing from #5 to #3 on 55.4% YoY growth, the category’s volatility suggests share is rotating toward brands with recent momentum, implying ghost.’s rank trajectory points to lost shelf visibility unless near-term recovery reverses the 6-position slide since July 2026 and the 19-position YoY drop.
Notable Products
ghost.’s October 2026 sales are concentrated in a small set of items, with the top 10 products delivering 72.5% of brand revenue while 41 products sold overall. Sales are anchored in Vapor Pens, with All-in-one Disposables and Cartridges combining for 82.6%, so most of its sales come from pen formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
