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Nov-2025
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Overview
Market Insights Snapshot
The cannabis brand ghost. exhibits a varied performance across different states and product categories. In California, ghost. did not make it into the top 30 brands for Vapor Pens from August to November 2025, indicating a potential area for growth or increased competition in this category. Meanwhile, in New York, the brand shows a stronger presence in the Vapor Pens category, maintaining a consistent ranking from 14th to 21st place over the same period. This suggests a stable market position in the Vapor Pens category in New York, despite a slight downward trend in sales from September to November. Such insights could be useful for strategic planning and resource allocation in these markets.
In the Flower category, ghost. has faced challenges in New York, where its ranking has fluctuated between 46th and 68th from August to November 2025. This inconsistency could point to competitive pressures or shifts in consumer preferences that the brand may need to address. Interestingly, ghost. did not appear in the top 30 for Pre-Rolls in New York for October and November, after being ranked in August and September, which might indicate a decline in market share or a strategic shift away from this category. The absence of rankings in certain months highlights areas where the brand could focus its efforts to regain visibility and market share.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced a notable shift in its market position over the past few months. Starting from a rank of 14 in August 2025, ghost. saw a decline to 21 by November 2025. This downward trend in ranking coincides with a decrease in sales, suggesting a potential loss of market share. In contrast, competitors such as New York Honey (NY Honey) maintained a relatively stable position, only slightly dropping from 15 to 19, while Nanticoke and Turn have also shown resilience, with Nanticoke consistently outperforming ghost. in sales. This competitive pressure highlights the need for ghost. to reassess its strategies to regain its standing in the New York vapor pen market.
Notable Products
In November 2025, Cake Pops (Bulk) from ghost maintained its top position as the number one product, continuing its lead from October with a notable sales figure of 1288. Black Mamba Distillate Disposable (2g) climbed to second place, improving from its third position in the previous two months, despite a slight drop in sales to 997. Ghost Train Haze Distillate Disposable (2g) held steady at third place, showing a decline in sales from October. Gorilla Glue #4 Distillate Disposable (2g) entered the rankings at fourth place, marking its debut in the top five. Blueberry Dream Distillate Disposable (2g) slipped from fourth to fifth place, with a significant drop in sales to 599, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
