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Mar-2026
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Overview
Market Insights Snapshot
The performance of ghost. across different categories in New York reveals interesting trends and movements. In the Flower category, ghost. has seen a decline in rankings from December 2025 to March 2026, starting at 73rd and slipping to 82nd. This indicates a challenging market environment or potential competition that has affected their position. Their sales figures reflect this downward trajectory, with a steady decrease over the months. In contrast, their Vapor Pens category shows a more varied pattern. While ghost. started strong in December 2025 with an 18th rank, there was a slight dip in January and February 2026, followed by a recovery in March 2026 to the 23rd position. This suggests some volatility but also resilience in their Vapor Pens offerings.
In the Pre-Roll category, ghost.'s performance in New York has not been as strong, with rankings consistently outside the top 30 by March 2026. This absence from the top ranks could be a point of concern, as it highlights areas where the brand might need to strategize for better market penetration or product differentiation. The sales figures for Pre-Rolls also show a decline, aligning with the overall ranking trend. Despite these challenges, ghost.'s ability to maintain a relatively stable presence in the Vapor Pens category indicates potential areas for growth and focus. The fluctuations across categories and months provide a snapshot of the competitive landscape and highlight the importance of adaptive strategies in the cannabis market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, ghost. has experienced notable fluctuations in its market position from December 2025 to March 2026. Starting at rank 18 in December, ghost. saw a decline to rank 28 by February, before recovering slightly to rank 23 in March. This volatility suggests a competitive pressure from brands like Nanticoke and Brass Knuckles, which, despite their own fluctuations, maintained a relatively stronger presence. Notably, Brass Knuckles dropped to rank 27 in January but rebounded to rank 21 by March, indicating a potential recovery strategy that ghost. might consider emulating. Meanwhile, Bloom and Littles have shown a more consistent upward trend, suggesting a steady increase in consumer preference that could challenge ghost.'s market share if not addressed. Overall, ghost.'s sales trajectory mirrors its rank changes, emphasizing the need for strategic adjustments to regain and sustain a competitive edge in the New York Vapor Pens market.
Notable Products
In March 2026, the top-performing product from ghost was Black Mamba Distillate Disposable (2g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 900 units. Blueberry Dream Distillate Disposable (2g) rose to the second position, showing a significant increase in sales compared to February. Ghost Train Haze Distillate Disposable (2g) dropped to the third spot, continuing a downward trend in rankings since December 2025. Apple Jacks Distillate Disposable (2g) remained steady at fourth place, while Strawberry Shortcake Distillate Disposable (2g) held the fifth position consistently. These shifts highlight the dynamic changes within the product lineup, with Blueberry Dream showing notable improvement in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
