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Apr-2025
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Overview
Market Insights Snapshot
In the realm of Vapor Pens, California has shown a fluctuating yet promising trajectory for ghost. Starting off the year with a rank of 99, the brand made a notable climb to 79 in February and March before slightly slipping to 80 in April. Despite the slight dip, the sales figures reveal a significant upward trend from January to March, before stabilizing in April. This indicates a growing acceptance and presence in the California market, although maintaining a top 30 position remains a challenge. Meanwhile, in New York, ghost. has maintained a consistent presence in the top 20 for Vapor Pens, albeit with some fluctuations, moving from 10th in January to 15th in February and April, with a brief dip to 18th in March. This suggests a strong foothold in New York, with room for growth.
Exploring the Flower and Pre-Roll categories in New York, ghost. has experienced varied performances. In the Flower category, the brand started at a solid 25th position in January but saw a gradual decline to 35th by April, indicating a potential area for strategic improvement or increased competition. In contrast, the Pre-Roll category presents a different scenario, where ghost. only appeared in the rankings in March at 88th, highlighting either a nascent entry or a need for stronger market penetration strategies in this segment. The absence of top 30 rankings in other months for Pre-Rolls suggests that ghost. has yet to establish a significant presence in this category. These insights into different categories and states reveal the nuanced performance of ghost., offering a glimpse into potential areas for growth and strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 10th in January, ghost. saw a decline to 18th place by March, before recovering slightly to 15th in April. This volatility contrasts with the more consistent performance of competitors like Heavy Hitters, which maintained a presence within the top 20 despite a downward trend, and Cannabals, which showed stable rankings around the 13th to 14th positions. Meanwhile, Florist Farms demonstrated a positive trajectory, climbing from 22nd in January to 13th by April, indicating a significant upward momentum. The entry of Hashtag Honey into the top 20 in April, moving from 33rd in January to 16th, further intensifies the competition. These dynamics suggest that while ghost. remains a key player, it faces increasing pressure from both established and emerging brands, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In April 2025, ghost's top-performing product was Hot Glue (7g) from the Flower category, which rose to the first position with sales of 1178 units, showing a significant improvement from its second-place ranking in March. Ghost Train Haze Distillate Disposable (2g) in the Vapor Pens category also performed well, climbing to the second spot from fifth place the previous month. Blueberry Dream Distillate Disposable (2g) maintained a steady performance, holding the third rank, consistent with its position earlier in the year. Guava Distillate Disposable (1g) experienced a slight drop, moving from third to fourth place. Black Mamba Distillate Disposable (2g) re-entered the top five, securing the fifth position after not being ranked in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
