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Aug-2025
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Overview
Market Insights Snapshot
In the diverse landscape of cannabis products, ghost. has shown varied performance across categories and regions. In California, their Vapor Pens category has not broken into the top 30, with rankings hovering around the late 80s over the summer months of 2025. This indicates a challenging market presence in this category, with sales declining from $122,170 in May to $82,386 in August. On the other hand, in New York, ghost. has demonstrated a stronger foothold, particularly in the Vapor Pens category, where it maintained a top 30 position, ranking as high as 13th in May. Despite a slight dip in rankings to 22nd by August, the brand still shows a resilient presence in the New York market.
In the Flower category, ghost. in New York experienced a downward trend in rankings, moving from 29th in May to 42nd by August. This shift suggests increased competition or changes in consumer preferences. Additionally, the Pre-Roll category in New York saw ghost. entering the top 30 only from June, starting at 64th and slipping to 71st by August. This late entry into the top rankings could be seen as a positive step towards gaining market traction, although maintaining and improving this position will be crucial for future growth. The overall performance of ghost. highlights the dynamic nature of the cannabis market, with regional and category-specific strategies likely playing a significant role in their market positioning.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 13th in May, ghost. saw a decline to 23rd by July, before slightly recovering to 22nd in August. This downward trend in rank correlates with a decrease in sales from June to July, although there was a slight sales rebound in August. In contrast, competitors such as Heavy Hitters and Bloom maintained relatively stable sales figures, with Heavy Hitters dropping out of the top 20 by August, while Bloom remained within the top 20 throughout the period. Meanwhile, Mfused made a significant leap from being unranked to 24th in August, indicating a potential emerging threat. These dynamics suggest that ghost. may need to reassess its market strategies to regain its competitive edge in the New York vapor pen market.
Notable Products
In August 2025, the top-performing product from ghost was the Black Mamba Distillate Disposable (2g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of $1,025. The Ghost Train Haze Distillate Disposable (2g) climbed to the second position, showing a notable resurgence from its absence in July. Guava Distillate Disposable (1g) rose to third place, continuing its upward trend since entering the rankings in July. Blueberry Dream Distillate Disposable (2g) re-entered the top ranks at fourth position, after not being listed in June and July. Lastly, the Blueberry Dream Distillate Disposable (1g) saw a slight drop to fifth place, indicating a decrease in sales momentum compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
