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Feb-2026
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Overview
Market Insights Snapshot
In New York, the brand ghost. has shown varied performance across different product categories. In the Flower category, ghost. has not broken into the top 30 rankings, with positions hovering around the mid-60s to mid-70s range over the past few months. This indicates a relatively stable but low market presence in this category. In contrast, the Pre-Roll category saw a notable upward trend, with rankings improving from 97th in November 2025 to 80th by January 2026, although it fell out of the top 30 by February 2026. This suggests some positive momentum, albeit short-lived, in their Pre-Roll offerings.
The Vapor Pens category paints a slightly different picture for ghost. in New York. Here, the brand consistently stayed within the top 30, peaking at the 18th position in December 2025 before slipping to 27th by February 2026. This consistent presence in the top tier highlights a strong market hold in the Vapor Pens category. Despite the drop in rank, the sales figures suggest a significant volume, making Vapor Pens a key product for ghost. in this state. The fluctuations in rankings across different categories suggest that while ghost. has strengths, particularly in Vapor Pens, there are opportunities for growth and stabilization in other product lines.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced notable fluctuations in its market position from November 2025 to February 2026. The brand saw a promising rank improvement from 19th in November to 18th in December, maintaining this position in January before dropping to 27th in February. This decline in rank coincides with a decrease in sales from January to February, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Sapphire Farms also experienced a rank drop from 21st in January to 28th in February, indicating a broader market shift or increased competition. Meanwhile, Bloom improved its rank from 28th in November to 25th in February, and High Garden showed a steady climb from 29th in November to 26th in February, suggesting these brands are gaining traction. These dynamics highlight the competitive pressures faced by ghost. and underscore the importance of strategic marketing and product differentiation to regain and sustain a higher market position.
Notable Products
In February 2026, the top-performing product for ghost was Black Mamba Distillate Disposable (2g) in the Vapor Pens category, maintaining its number one rank from January with sales reaching 1331 units. Ghost Train Haze Distillate Disposable (2g) held the second position, showing a consistent performance with a slight increase in sales from the previous month. Blueberry Dream Distillate Disposable (2g) remained steady in third place, reflecting stable consumer demand. Apple Jacks Distillate Disposable (2g) entered the rankings in fourth place after being absent in January, indicating a resurgence in popularity. Strawberry Shortcake Distillate Disposable (2g) debuted in the fifth position, suggesting a growing interest in new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
