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Apr-2026
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Overview
Market Insights Snapshot
In examining the performance of ghost. across various categories in New York, it is evident that the brand has experienced varied success. In the Flower category, ghost. has seen a decline in rankings, moving from 66th in January 2026 to not being in the top 30 by April 2026. This downward trend is mirrored in their sales figures, which decreased from $141,222 in January to $109,633 in March. Similarly, in the Pre-Roll category, ghost. started at 76th in January and dropped out of the top 30 by March, indicating a challenging environment for these products. The lack of presence in the top 30 by April suggests a need for strategic adjustments in these categories to regain market competitiveness.
Conversely, ghost. has demonstrated resilience in the Vapor Pens category. Despite fluctuations, the brand maintained a presence within the top 30, starting at 22nd in January, dipping to 28th in February, and recovering to 25th in March, before slipping again to 30th in April. Notably, their sales peaked in March with $491,483, suggesting that while the ranking saw some volatility, consumer demand remained relatively strong. This category's performance highlights an opportunity for ghost. to capitalize on its existing foothold and potentially expand its market share in New York. Further insights into the strategies employed in this category could provide valuable lessons for improving their standing in the Flower and Pre-Roll categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, ghost. has experienced notable fluctuations in rank and sales over the first four months of 2026. Starting strong in January with a rank of 22, ghost. saw a decline to 28 in February, a slight recovery to 25 in March, and then a drop to 30 in April. This volatility is contrasted by competitors like Eureka, which maintained a consistent rank around 29, and AiroPro, which showed improvement from 40 in March to 34 in April. Meanwhile, Bonanza Cannabis Company and To The Moon have also demonstrated competitive resilience, with To The Moon improving its rank from 38 in February to 29 in April. This competitive environment suggests that while ghost. has had strong sales figures, the brand faces challenges in maintaining its market position amidst dynamic competitors who are either stabilizing or improving their standings in the Vapor Pens category in New York.
Notable Products
In April 2026, the top-performing product for ghost was the Cereal Milk Distillate Disposable (2g) in the Vapor Pens category, which climbed from fifth place in January to secure the number one rank with sales of 501 units. The Ghost Train Haze Distillate Disposable (2g) maintained a strong position, ranking second consistently from January through April, despite a decrease in sales from 836 units in January to 453 units in April. The Guava Distillate Disposable (2g) entered the rankings for the first time in April, capturing the third spot. Apple Jacks Distillate Disposable (2g) remained steady in fourth place from February to April, while the Strawberry Shortcake Distillate Disposable (2g) held the fifth position consistently over the same period. These rankings indicate a dynamic shift among the top products, with Cereal Milk showing significant growth and Guava emerging as a new contender.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
