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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, ghost. has shown a varied performance across different categories and states. In California, ghost.'s presence in the Vapor Pens category has not been robust, as evidenced by its absence from the top 30 rankings from July to October 2025. This suggests a need for strategic adjustments to strengthen its market position in California's bustling cannabis scene. In contrast, the Vapor Pens category in New York tells a more promising story, with ghost. maintaining a consistent presence within the top 20, although experiencing a slight dip from 14th to 18th place over the four-month period. This indicates a relatively stable market performance in New York, despite some fluctuations.
Focusing on the Flower category in New York, ghost. has demonstrated resilience, climbing from 60th place in September to 44th in October 2025. This upward movement highlights a positive trend and suggests potential growth opportunities within this segment. However, the Pre-Roll category in New York presents a different narrative, as ghost. failed to secure a spot in the top 30 in October, indicating a potential area for improvement. The performance across these categories and states underscores the brand's varying success and challenges, pointing to the importance of targeted strategies to enhance its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced fluctuations in its ranking, moving from 14th in July 2025 to 18th by October 2025. This decline in rank suggests a competitive pressure from other brands, notably Heavy Hitters and New York Honey (NY Honey), which have maintained relatively stable positions in the top 20. Despite a dip in sales in September, ghost. managed to recover slightly in October, indicating resilience in a challenging market. Meanwhile, Turn and Nanticoke have shown varying performance, with Turn briefly surpassing ghost. in August and September. The competitive dynamics highlight the need for ghost. to innovate and differentiate to regain its footing in the New York vapor pen market.
Notable Products
In October 2025, Cake Pops (Bulk) from ghost emerged as the top-performing product in the Flower category, climbing from fourth place in July to first place, with a notable sales figure of 1331 units. Ghost Train Haze Distillate Disposable (2g) maintained its strong performance in the Vapor Pens category, holding steady in second place despite a slight dip in sales compared to August. Blueberry Dream Distillate Disposable (2g) saw a decline in its ranking, dropping from first place in September to third place in October. Black Mamba Distillate Disposable (2g) improved its position from fifth in September to fourth in October, showing resilience in the Vapor Pens category. Notably, Strawberry Shortcake Distillate Disposable (1g) entered the top five for the first time in October, marking its debut at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
