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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, ghost. has shown a consistent presence in the Vapor Pens category, although it has not broken into the top 30 brands from April to July 2025. Despite being outside the top 30, the brand experienced a notable increase in sales from April to May, indicating a positive reception among consumers. However, sales figures saw a decline in June and July, which could suggest a competitive market environment or shifting consumer preferences. This trend highlights the challenges ghost. faces in maintaining momentum in a highly competitive category.
Meanwhile, in New York, ghost. has demonstrated varied performance across different categories. In the Flower category, ghost. managed to secure a position within the top 30 in April, May, and June, before dropping out in July. This fluctuation suggests potential volatility in consumer demand or brand visibility. In the Vapor Pens category, ghost. remained consistently strong, ranking within the top 30 throughout the four months, though it saw a drop in rank from June to July. Conversely, the Pre-Roll category saw ghost. making significant strides, climbing from outside the top 30 in April to a much stronger presence by June and July, indicating a growing popularity or effective marketing strategies in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 17th in April, ghost. improved to 13th in May and maintained a strong 14th position in June, before dropping to 23rd in July. This decline in rank coincides with a decrease in sales from June to July, suggesting increased competition and potential market challenges. Competitors like High Garden and To The Moon have shown more stable or improving trends, with High Garden consistently staying within the top 20 and To The Moon climbing from 29th in April to 21st in July. Turn, despite a dip in June, managed to recover to 25th in July, indicating resilience. These dynamics suggest that ghost. may need to strategize to regain its competitive edge and address the factors contributing to its recent rank drop.
Notable Products
In July 2025, the top-performing product from ghost was the Black Mamba Distillate Disposable (2g) in the Vapor Pens category, maintaining its first-place ranking from June with sales reaching 1115. The Blueberry Dream Distillate Disposable (1g) climbed to second place, despite a slight decrease in sales from the previous month. The Guava Distillate Disposable (1g) debuted strongly in third place, indicating a positive reception. Gorilla Glue #4 Distillate Disposable (2g) entered the rankings in fourth place, showing promising sales figures. Meanwhile, the Black Mamba Live Resin Disposable (1g) held steady at fifth place, though its sales have been declining since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
