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Sep-2025
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Overview
Market Insights Snapshot
The performance of ghost. in the California market for vapor pens has shown a consistent decline from June to September 2025. Starting at a rank of 86 in June, the brand dropped out of the top 30 by September, indicating a significant decrease in market presence within this category. This downward trend is further emphasized by the decline in sales figures over the months, with a notable drop from June's $109,869 to August's $80,298. The absence of a ranking in September suggests that ghost. is facing challenges in maintaining its competitive edge in the California vapor pen market.
In New York, ghost. has experienced varied performance across different categories. In the flower category, the brand's rank dropped from 34 in June to 66 in September, accompanied by a decrease in sales, which indicates a weakening position. However, in the vapor pens category, ghost. maintained a relatively strong presence, starting at rank 12 in June and only sliding to 19 by September, despite a reduction in sales from $883,421 to $570,166. The pre-roll category also saw ghost. struggling to stay within the top 30, as it ranked 84 in September. These movements suggest that while ghost. is facing challenges in maintaining its rank in the flower and pre-roll categories, it still holds a significant position in the vapor pen market in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has experienced notable fluctuations in its market position over the past few months. Starting from a strong 12th rank in June 2025, ghost. saw a decline to 19th by September. This downward trend is significant, especially when compared to competitors like Magnitude, which maintained a relatively stable position, only dropping from 14th to 17th. Meanwhile, Jetty Extracts and Bloom showed similar volatility, but both ended September in a better position than ghost., at 20th and 18th respectively. The sales figures reflect these rankings, with ghost.'s sales peaking in August before a noticeable drop in September, indicating potential challenges in maintaining consumer interest or market share amidst strong competition. As ghost. navigates these competitive pressures, understanding the dynamics of these rival brands could be crucial for strategizing future growth and recapturing market position.
Notable Products
In September 2025, the top-performing product for ghost was the Blueberry Dream Distillate Disposable (2g) in the Vapor Pens category, which achieved the number one rank with sales of 967 units. Ghost Train Haze Distillate Disposable (2g) followed closely, ranking second, though it saw a decrease from its previous first position in August. Strawberry Shortcake Distillate Disposable (2g) secured the third spot, marking its debut in the top rankings for September. Black Mamba Live Resin Disposable (1g) made its first appearance at fourth place, while Black Mamba Distillate Disposable (2g) dropped to fifth, having held the top spot in June and July. This shift in rankings indicates a dynamic change in consumer preferences within ghost's Vapor Pens category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
