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Dec-2025
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Overview
Market Insights Snapshot
In New York, ghost.'s performance across different product categories shows a mixed trajectory. In the Flower category, ghost. was unable to break into the top 30 brands from September to December 2025, with rankings hovering around the 50s and 70s, indicating a struggle to gain traction in this segment. Despite this, the brand witnessed a notable increase in sales from September to October, jumping from $157,203 to $210,101, even though it eventually declined in the following months. Conversely, in the Vapor Pens category, ghost. maintained a strong presence, consistently ranking in the top 25, a testament to its steady appeal among consumers in this product line.
Meanwhile, ghost.'s absence from the top 30 in the Pre-Roll category in New York suggests a significant challenge in competing with other brands in this space. The lack of rankings from October to December implies that the brand did not make a significant impact in this category during the latter part of the year. This contrasts with its stable performance in Vapor Pens, where ghost. maintained a top 25 position, demonstrating a clear area of strength. The brand's ability to hold its ground in the Vapor Pens category, despite slight fluctuations in sales, highlights an opportunity to further capitalize on this segment while addressing the challenges faced in Flower and Pre-Roll categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, ghost. has experienced a slight decline in its ranking from September to December 2025, moving from 19th to 24th place. This downward trend in rank is notable as it coincides with fluctuations in sales, which saw a peak in October before declining in the following months. Competitors such as Nanticoke and Eureka have shown more stable or improving positions, with Nanticoke starting at 15th and ending at 22nd, and Eureka maintaining a consistent presence in the top 30. Meanwhile, Bloom and Off Hours have also seen fluctuations, but Bloom notably improved its rank from 28th to 21st by December. These dynamics suggest that while ghost. remains a significant player, it faces increasing pressure from competitors who are either stabilizing or improving their market positions, potentially impacting ghost.'s sales trajectory in the long term.
Notable Products
In December 2025, the top-performing product from ghost was Ghost Train Haze Distillate Disposable (2g) in the Vapor Pens category, which climbed to the first rank with sales of 1053 units, up from the third position in November. Black Mamba Distillate Disposable (2g) maintained its strong performance, holding steady at the second position despite a slight drop in sales. Blueberry Dream Distillate Disposable (2g) improved its standing, moving up to third place after a dip in November. Strawberry Shortcake Distillate Disposable (2g) entered the rankings for the first time, securing the fourth position. Lastly, Apple Jacks Distillate Disposable (2g) debuted in fifth place, rounding out the top five for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
