.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ghost. is stocked at 226 licensed dispensaries across New York, New Mexico, and California, 110 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Astoria, and Farmingdale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, ghost.’s mix is concentrated in Vapor Pens at 82.39% share with a year-over-year decline of 58.47% and a month-over-month dip of 2.51%, while Flower holds 12.01% share with an 83.40% year-over-year drop and a 3.23% month-over-month decline; Pre-Roll accounts for 5.60% share with a 72.62% year-over-year decrease but a 38.05% month-over-month rise. Despite a brand-level year-over-year sales decline of 65.66% and an average price down 5.51%, the outsized month-over-month gain in Pre-Roll against month-over-month softness in Vapor Pens and Flower suggests tactical momentum in a small base that could offset some category concentration risk if sustained. The brand ranks 32 in Vapor Pens in New York, implying that a mix anchored to a category with a rank outside the top 30 may cap near-term velocity unless the month-over-month Pre-Roll lift compounds.
The pattern implies a positioning pivot opportunity: with 82.39% of sales tied to Vapor Pens and a 58.47% year-over-year decline alongside a 32 rank in New York Vapor Pens, dependence on one category is amplifying downside, while the 38.05% month-over-month increase in Pre-Roll and the 3.23% month-over-month decline in Flower indicate where assortment rationalization could free share. If ghost. reallocates toward Pre-Roll while stabilizing Vapor Pens’ 2.51% month-over-month slippage, the brand can counteract the 65.66% year-over-year contraction and leverage the 16.87% 24-month growth trajectory as proof of recoverability.
Competitive Landscape
ghost. sits at rank #32 in New York Vapor Pens in July 2026, down 19 places year over year from #13, and 3 places lower than April 2026 when it was #29; against its historical peak of #8 in October 2024, the brand is 24 positions off, indicating a widened gap from prior highs. Meanwhile, Fernway moved up from #3 to #1 with a 46.8% year-over-year sales increase, and Jetty Extracts climbed from #22 to #4 alongside a 199.3% year-over-year gain, outpacing ghost.’s downward rank change and pressuring share at the top of the chart. The pattern implies ghost.’s current trajectory is one of declining rank momentum relative to faster-moving leaders, suggesting stabilization or reversal will require shifts that counter both the 19-place YoY slide and the 24-place gap from its October 2024 peak.
Notable Products
Cereal Milk Distillate Disposable (2g) posted the steepest movement in July 2026 with a -35.54% MoM drop while holding rank 8, contrasting with Guava Distillate Disposable (2g) at rank 3 growing +12.17% MoM. Ghost Train Haze Distillate Disposable (2g) remained rank 1 despite a -18.07% MoM decline, and Black Mamba Distillate Disposable (2g) at rank 2 fell -12.59% MoM. With all ten top SKUs in Vapor Pens and eight of the top ten being distillate disposables, the mix signals a reliance on a narrow format where demand is fragmenting between price-seeking declines and a few flavor-led gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
