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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SMOKE / Smoke WRLD (NY) is stocked at 56 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Syracuse, Brooklyn, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, SMOKE / Smoke WRLD (NY) concentrated 73.96% of sales in Vapor Pens with year-over-year growth of 44.65% and month-over-month growth of 1.57%, while Flower fell to 25.77% share with a year-over-year decline of 67.78% and a month-over-month drop of 46.27%. Pre-Roll remained a sliver at 0.21% share despite a 543.45% month-over-month surge, and Concentrates held 0.06% share with 9.22% month-over-month growth. Despite the category mix tilt toward Vapor Pens, the brand’s overall sales were down 23.73% year over year and the average price fell 26.97%, implying a pivot toward a lower-priced, pen-led portfolio that offsets unit softness in Flower but does not fully counteract revenue compression.
Within New York Vapor Pens, the brand’s rank of 45 alongside a 73.96% internal mix share signals a specialization strategy that raises pen reliance risk as Flower contracts by 67.78% year over year and 46.27% month over month. The 1.57% month-over-month lift in pen sales, coupled with a 26.97% year-over-year decline in overall average price, suggests price-led volume capture that pressures topline, while the 543.45% month-over-month spike in Pre-Roll from a 0.21% base and 9.22% growth in Concentrates from 0.06% share indicate exploratory adjacencies too small to materially diversify; the pattern implies that sustaining share will require deepening Vapor Pen differentiation and selective reinvestment in Flower only where price elasticity is favorable.
Competitive Landscape
SMOKE / Smoke WRLD (NY) sits at rank #45 in September 2026, a 3-place improvement from #48 year over year, yet it slipped 3 spots from #42 in June 2026 and remains far from its peak rank of #16 reached in April 2025. In contrast, Fernway moved up from #3 to #1 while growing sales by 18.1%, and Jetty Extracts surged from #28 to #5 with 289.4% YoY sales growth, indicating that category momentum is concentrating at the top. With competitors gaining multi-rank advances and triple-digit growth while SMOKE / Smoke WRLD (NY) posts only a 3-rank YoY lift and a 3-rank quarter-over-quarter slide, the trajectory implies a stabilization in the mid-40s rather than a return to the April 2025 peak without a change in velocity.
Notable Products
Nightfall Kush Live Resin Liquid Diamond Disposable (1g) posted the steepest decline at -31.9% while sliding to rank 9, whereas Apples & Nanaz Distillate Disposable (1g) delivered the largest gain at +51.4% and climbed to rank 2. Tropic Fuel Live Resin Liquid Diamond Disposable (1g) fell -20.7% yet held rank 1, and Diesel Drift (3.5g) dropped -13.3% at rank 3, setting a split pattern where momentum concentrates in a single distillate SKU while legacy leaders retrench. With four of the top ten in Vapor Pens and two Live Resin Liquid Diamond entries both declining by -20.7% and -31.9%, mix is tilting toward value-oriented distillate formats rather than premium live resin. This shift implies SMOKE / Smoke WRLD (NY) is pivoting assortment and demand capture toward distillate-driven pen volume at mid ranks while defending a softening live resin tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
