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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SMOKE (NY) is stocked at 66 licensed dispensaries across New York, with the deepest coverage in New York, Syracuse, Brooklyn, Farmingdale, and Poughkeepsie. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, SMOKE (NY) derived 51.69% of sales from Vapor Pens and 48.31% from Flower, with Vapor Pens down 33.91% year over year and 18.13% month over month, while Flower fell 50.19% year over year and 16.01% month over month. The mix tilted marginally toward Vapor Pens as Flower contracted faster, and the average price declined 5.14% year over year to $39.52, indicating unit-led volume shifts even as overall brand sales fell 44.76% year over year. The pattern implies the brand is relying more on Vapor Pens to stabilize share, but both categories are contracting sequentially, signaling limited near-term lift from mix alone.
With Vapor Pens now the plurality at 51.69% and Flower close behind at 48.31%, the sharper 50.19% year-over-year drop in Flower versus 33.91% in Vapor Pens suggests a defensive pivot toward lower-priced or more replenishable formats as average pricing softened 5.14%. Month over month, Vapor Pens declined 18.13% compared to a 16.01% drop in Flower, so the near-term momentum edge narrowed despite the annual advantage, implying that positioning must emphasize differentiated Vapor Pen value while arresting Flower declines to prevent further share erosion across NY.
Competitive Landscape
SMOKE (NY) sits at rank #49 in NY Vapor Pens in July 2026, down 13 positions year over year from #36 and slipping 8 spots since April 2026’s #41, while still far below its peak at #16 in April 2025; in contrast, Jetty Extracts surged from #22 to #4 alongside a 199.3% YoY sales increase and Fernway advanced from #3 to #1 with a 46.8% YoY lift, indicating that share is concentrating at the top as SMOKE (NY) cedes relative position. The divergence between SMOKE (NY)’s 13-place YoY rank drop and competitors’ upward moves—such as Jaunty easing from #1 to #2 despite a 24.8% YoY sales decline and Ayrloom moving from #2 to #3 with a 16.0% YoY decline—signals that SMOKE (NY)’s sequential slide from #41 to #49 is less about category contraction and more about failing to keep pace with brands consolidating the top 5, implying a trajectory toward lower visibility unless rank losses are arrested.
Notable Products
Cherry Cookies Live Resin Liquid Diamond Disposable (1g) posted the steepest decline in July 2026 at -61.1% MoM while holding rank 2, contrasting with Blue Razz Distillate Disposable (1g) at rank 9 with +40.7% MoM, and Sweet Mischief Live Resin Liquid Diamond Disposable (1g) at rank 7 dropping -36.0%; the pattern indicates volatility concentrated within disposables despite leading shelf positions at ranks 1–2. With Citrine Dream Live Resin Liquid Diamond Disposable (1g) steady near the top at rank 1 with -2.7% MoM and Pineapple Wave Live Resin Liquid Diamond Disposable (1g) at rank 4 with +4.9% MoM, six of the top ten are Vapor Pens SKUs, implying the brand is over-weighted in a category showing both rapid losses and selective rebounds. NYC Haze (3.5g) at rank 3 with +5.3% MoM and a single-month take of $13,816 adds a stabilizing Flower counterweight against Live Resin Liquid Diamond swings; the mix suggests SMOKE (NY) is leaning into disposables for volume while Flower provides a steadier anchor for margin and basket consistency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
