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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Cannavative’s mix tilted heavily toward Pre-Roll at 62.28% share with 55.74% year-over-year growth and a 2.24% month-over-month uptick, while Vapor Pens fell to 33.15% share with a 67.64% YoY decline and a 14.12% MoM drop. Concentrates expanded to 3.98% share on a 171.31% MoM surge and 24.01% YoY growth, as Edible contracted to 0.38% share with a 31.01% MoM decline and Capsules slipped to 0.20% share with 68.42% YoY and 53.89% MoM declines. With the brand’s overall sales down 31.64% YoY and average price down 17.71%, the category shift implies that volume stability now depends on Pre-Roll outperformance offsetting Vapor Pens retrenchment.
The pivot toward Pre-Roll, where Cannavative holds rank 26 in Nevada for Pre-Roll, suggests pursuit of a scale position in value-leaning flower formats as unit pricing trends lower, while a 14.12% MoM decline in Vapor Pens signals reduced competitiveness in higher-priced inhalables. The 171.31% MoM rebound in Concentrates paired with a 24.01% YoY lift points to a niche recovery path that could diversify risk away from a single category, but a combined 0.58% share from Edible and Capsules after 31.01% and 53.89% MoM declines indicates limited support from ingestibles. Net effect: Cannavative’s positioning is consolidating around Pre-Roll share gains and selective Concentrates momentum to counter a structural Vapor Pens contraction.
Competitive Landscape
Cannavative ranks #26 in NV Pre-Roll in May 2026, improving 15 positions from #41 year over year but falling 10 spots from #16 in February 2026, and it remains 16 positions below its #10 peak from May 2024; meanwhile, STIIIZY held #1 year over year to #1 in May 2026 as its sales declined 35.37%, and Rove climbed from #4 to #2 with an 88.63% sales increase, indicating Cannavative’s upward YoY rank change coexists with recent quarterly slippage that implies recovery is possible but not yet durable without near-term share capture.
Notable Products
Motivator - White Widow Infused Pre-Roll (1g) posted the largest month-over-month swing in May 2026 with a +115.1% gain, climbing into rank 4, while Motivator - White Merlot Infused Pre-Roll (1g) fell -71.3% to rank 6. Scotch & Soda Pre-Roll (1g) declined -16.9% yet held rank 2, and Motivator - Tamarindo Infused Pre-Roll (1g) edged up +2.4% at rank 3. With eight of the top ten coming from Pre-Roll formats and only one Vapor Pens SKU in rank 8, the mix implies Cannavative is consolidating around infused Pre-Rolls as the primary growth vector despite volatility within the Motivator line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
