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Where to Buy
Captain is stocked at 27 licensed dispensaries across Colorado and Oklahoma, 26 of them in Colorado, with the deepest coverage in Denver, Fort Collins, Grand Junction, Longmont, and Boulder. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Captain operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, while year-over-year sales in Pre-Roll rose 176.1% and month-over-month grew 5.3%. The average price declined 31.0% year-over-year to $7.32, coinciding with a Pre-Roll rank position of 28 in Colorado and a top-state concentration in Colorado. The pattern implies Captain is trading price for velocity within Pre-Roll, using a lower unit price and incremental monthly lift to consolidate a focused category presence rather than diversifying.
The 176.1% year-over-year surge alongside a 31.0% price compression indicates a volume-led strategy that likely targets value-oriented segments, and the 5.3% month-over-month uptick suggests continuing momentum within that price tier. Holding the 28 rank in Colorado Pre-Roll while maintaining a 100.0% category mix signals positioning as a specialized Pre-Roll player prioritizing depth over breadth; the implication is that near-term share gains depend on sustaining sub-$8 pricing and improving unit throughput more than expanding into adjacent categories.
Competitive Landscape
Captain sits at rank #28 in CO Pre-Roll in August 2026, improving 33 places year over year from #61 and rising 4 spots from #32 since May 2026, marking a new peak at #28 in August 2026; meanwhile, Green Label Cannabis held #1 both year over year and currently despite a 30.1% sales decline, and Be One Kind jumped from #28 to #5 on 292.8% YoY sales growth, indicating Captain’s trajectory is upward but still outpaced by faster climbers whose acceleration could pressure mid-tier share if Captain’s momentum stalls.
Notable Products
Glitterpop Pre-Roll 2-Pack (2g) posted the standout move in August 2026 with +126% MoM, vaulting to rank 2 while White Truffle Pre-Roll 2-Pack (2g) rose +36% MoM at rank 3, indicating momentum is concentrated at the top rather than broad-based across mid-ranks. Glitterpop Pre-Roll (1g) added +25% MoM at rank 6 while the Kamp Krystal Lake Pre-Roll 2-Pack (2g) held rank 1 with $10,281, and six of the top ten are 2-Pack Pre-Roll SKUs, pointing to a clear multi-pack tilt in shopper preference. The absence of material declines below -10% across named movers alongside two-pack gains above +100% and +30% suggests mix is pulling up average pack size rather than relying on price or discount depth. Net effect: Captain’s product mix is pivoting toward multi-pack Pre-Rolls with accelerating velocity at ranks 1–3, implying assortment and promotion should prioritize 2-Pack line extensions over single-stick expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
