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Captain is stocked at 28 licensed dispensaries across Colorado and Oklahoma, 27 of them in Colorado, with the deepest coverage in Denver, Fort Collins, Longmont, Grand Junction, and Aurora. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Pre-Roll accounted for 100.0% of Captain’s mix in September 2026, with year-over-year sales up 165.6% while month-over-month declined 22.1%, and the average price fell 48.9% YoY alongside a single-category footprint ranked 39th in Colorado. The pattern implies Captain is trading lower prices for scale within a concentrated Pre-Roll strategy, where the YoY surge paired with a MoM pullback indicates volatility driven by promotional intensity and seasonality rather than diversified category demand.
With a sole-category focus and a 39 rank in Colorado Pre-Rolls, the 165.6% YoY growth against a 22.1% MoM dip suggests reliance on periodic demand spikes and discount-led volume, reinforced by a 48.9% YoY price compression. This positioning implies Captain is anchored as a value-driven Pre-Roll player, prioritizing share capture within one lane over cross-category insulation, which concentrates both upside and risk into pricing dynamics and monthly sell-through swings.
Competitive Landscape
Captain is ranked #39 in CO Pre-Roll in September 2026, improving 23 positions YoY from #62, but slipping 5 spots versus June 2026 when it held #34; against the broader field, its historical peak of #29 in April 2025 sits 10 ranks above today, indicating a partial recovery that has not been sustained. In contrast, Cali-Blaze moved from #2 to #1 with a 67.2% YoY sales increase, while Be One Kind surged from #22 to #4 on 463.7% YoY growth, outpacing Captain’s rank momentum in both placement and velocity; meanwhile, Kaviar declined from #4 to #5 with a -5.0% YoY sales change, illustrating a churn dynamic at the top that Captain has not converted into rank gains. The pattern implies Captain’s YoY climb is driven more by market rotation than sustained share capture, and without closing the 10-rank gap to its April 2025 peak or reversing the 5-rank slide since June 2026, the brand risks being bypassed by faster-advancing competitors.
Notable Products
The lack of month-over-month percentages in September 2026 means the single most notable movement cannot be quantified as a MoM gain over +50% or a decline under -10%, so the headline is the concentration of category winners: nine of the top ten SKUs are Pre-Roll, with Tear Gas Pre-Roll (1g) holding rank 1 and Cake Pops Pre-Roll (1g) at rank 2, indicating Captain’s assortment is stacked at the top of the chart rather than diversified across categories. Pu-Tang Pre-Roll 2-Pack (2g) sits at rank 3 while Pu-Tang Pre-Roll (1g) is rank 4, a back-to-back placement that signals format and size variants are anchoring multiple positions rather than dispersing demand; the 2-pack’s placement ahead of the 1g single suggests a trade-up dynamic even without explicit percentage deltas. With Sherbet Cream Pie Pre-Roll (1g) at rank 6 and Mango Monster Pre-Roll (1g) at rank 7, Captain’s top tier is densely clustered, and the duplication at rank 5 between Gas GPT Pre-Roll (1g) and Peach Ringz Pre-Roll (1g) implies a ceiling effect where multiple SKUs share similar velocity bands. This pattern implies Captain is prioritizing depth in the Pre-Roll category and leveraging flavor/format variants to defend multiple adjacent rank slots, pointing to a commercial direction focused on assortment breadth within one category rather than cross-category expansion, with a likely emphasis on multi-pack upsell as seen in the $6,193 Pu-Tang Pre-Roll 2-Pack (2g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
