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Sep-2025
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Overview
Market Insights Snapshot
In the California market, Globs has shown a steady upward trend in the Concentrates category. Starting from a rank of 29 in June 2025, Globs improved its position to 28 in August and further to 27 by September. This consistent climb in rankings indicates a positive reception and growing popularity among consumers, despite a slight decline in sales from June to September. Such movement within the top 30 is noteworthy, especially considering the competitive nature of the California market, where many brands vie for consumer attention.
While Globs has managed to secure a spot in the top 30 for Concentrates in California, their absence from the top 30 in other states or categories suggests areas for potential growth and expansion. The brand's ability to maintain and slightly improve its position in California could serve as a strategic foundation for exploring other markets. The lack of presence in additional states or categories might reflect either a strategic focus on California or an opportunity to diversify and capture a broader audience. Understanding these dynamics can provide insights into Globs' overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of California's concentrates market, Globs has shown a steady upward trajectory in rankings from June to September 2025, moving from 29th to 27th place. This improvement is noteworthy, especially when compared to competitors like Casual Cannabis, which fluctuated between 21st and 26th place, and Master Makers, which maintained a slightly better position but experienced a decline from 24th to 25th place. Despite Buddies and UP! showing some gains in sales, their rankings remained lower than Globs, highlighting Globs' consistent performance. This suggests that while Globs' sales figures are slightly lower than some competitors, its ability to climb the ranks indicates a strong brand presence and potential for future growth in the California concentrates market.
Notable Products
In September 2025, Globs' top-performing product was Oz Kush Sauce (1g) in the Concentrates category, securing the first rank with sales of 636 units. White Durban Live Resin Cartridge (1g) in the Vapor Pens category followed closely, maintaining a strong second position. Platinum Papaya Badder (1g) saw a slight decline, dropping from second in August to third in September. Forbidden Fruit Badder (1g) also experienced a drop from third to fourth place. Sweet-N-Sour Diesel Badder (1g) maintained its fifth position from August to September, showing consistent performance in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
