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Aug-2025
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Overview
Market Insights Snapshot
Globs has shown a consistent presence in the California concentrates market, maintaining a position within the top 30 brands over the summer months of 2025. While the brand ranked 24th in both May and June, it experienced a slight decline in its ranking in July and August, moving to 26th and 27th, respectively. Despite this downward trend in ranking, the sales figures have remained relatively stable, with a minor dip in July before a slight recovery in August. This indicates that while competition may be increasing, Globs is managing to sustain its sales volume, which might be attributed to a loyal customer base or effective pricing strategies.
Interestingly, the absence of Globs from the top 30 in certain other states suggests that their market penetration might be more localized or that they face stiffer competition elsewhere. This could be seen as a potential area for growth or a challenge depending on the strategic goals of the brand. The data highlights the importance of regional market dynamics and suggests that Globs might benefit from analyzing these trends to tailor their strategies accordingly. Understanding why the brand maintains a stronghold in California but not elsewhere could provide valuable insights into consumer preferences and competitive positioning.
Competitive Landscape
In the competitive landscape of the California concentrates market, Globs has experienced a slight decline in ranking from May to August 2025, moving from 24th to 27th position. Despite this, Globs has maintained relatively stable sales figures, with a peak in June 2025. This stability is notable when compared to competitors like Hashtag, which showed a more volatile sales pattern but ultimately surpassed Globs in July 2025. Meanwhile, Nasha Extracts and Creme De Canna have remained outside the top 20, indicating a less competitive threat in terms of ranking. However, Buddies has shown resilience, bouncing back to 28th place in August after dropping to 32nd in July, suggesting a potential challenge to Globs' market position if trends continue. Overall, Globs' consistent sales performance amidst fluctuating ranks highlights its resilience in a dynamic market.
Notable Products
In August 2025, Hella Grapes Badder (1g) reclaimed its top position in the Concentrates category for Globs, maintaining its strong performance with sales reaching 658 units. This product had previously dropped to fourth place in June but has consistently been among the top contenders. Platinum Papaya Badder (1g) made a notable entrance at the second position, while Forbidden Fruit Badder (1g) followed closely at third. Sweet-N-Sour Diesel Badder (1g) ranked fourth, having slipped from its previous third position in July. The rankings indicate a dynamic shift in consumer preferences, with new entries challenging the previously established leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
