Globs

Data Snapshot: Apr 04, 2024
Globs Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

41

Product Count

SKUs

Globs

Overview

Markets

Globs Locations

Product Trends

Globs Categories

Globs Sales

Market Insights Snapshot

Globs Historical Sales by Category

In the competitive landscape of California, Globs has shown a notable performance in the concentrates category, suggesting a strong foothold within this specific market segment. Starting from a rank of 45 in December 2023, Globs made a significant leap to the 26th position by January 2024, indicating a robust increase in brand visibility and consumer preference. Although there was a slight fluctuation in rankings in the subsequent months, with a dip to 29th in February and a minor recovery to 27th in March, the overall trend suggests a positive trajectory for Globs. This movement is underscored by a substantial increase in sales from December 2023's $87,551 to $158,406 by March 2024, highlighting a growing consumer base and increased market penetration within California's competitive cannabis concentrates category.

Despite the fluctuations in monthly rankings, Globs' consistent presence in the top 30 brands for concentrates in California across the observed months is commendable. The absence from the very top of the rankings could be seen as an area for growth, yet maintaining a position within this competitive tier underscores the brand's resilience and consumer loyalty. The slight ranking dip in February 2024, followed by a recovery in March, suggests that Globs is navigating the market dynamics effectively, albeit facing challenges that are typical in the ever-evolving cannabis industry. This performance also hints at strategic maneuvers that may be in play to solidify Globs' market position further. The consistent improvement in sales, despite ranking fluctuations, indicates a solidifying brand presence that could potentially leverage for expansion into other categories or states, reflecting a promising outlook for Globs in the concentrates market of California.

Mar-2024 Rank
Concentrates
27
Globs

Competitive Landscape

In the competitive landscape of the concentrates category in California, Globs has shown a notable trajectory in terms of rank and sales, despite not breaking into the top 20 until January 2024. Starting from a rank of 45 in December 2023, Globs made a significant leap to rank 26 by January 2024, and then experienced slight fluctuations, settling at rank 27 by March 2024. This movement is indicative of Globs' growing presence and competitiveness within the market, especially when compared to its competitors. For instance, Almora Farms and Community Cannabis have shown a decline in rank over the same period, despite starting from stronger positions. Conversely, Humboldt Terp Council and Emerald Bay Extracts have not maintained a consistent top 20 presence, highlighting the volatility and competitive nature of the market. Globs' upward movement in rank, coupled with a significant increase in sales from December 2023 to March 2024, underscores its potential to further disrupt the market and challenge established brands.

Globs market ranking for CA Concentrates

Globs

Notable Products

In March 2024, Globs saw its top-performing product as the Peanut Butter Cup Shatter (1g) within the Concentrates category, boasting sales of 937 units. Following closely behind in rankings were Lemon Sour Diesel Diamonds (1g) and Yuzu Lemonade Badder (1g) as the second and third top-selling products, with the latter nearly matching the second in sales figures. The Peanut Butter Cup Badder (1g) and Zoap Badder (1g) rounded out the top five, indicating a strong preference for concentrate products among Globs customers. Notably, this month marked a significant shift in rankings, as these products were not in the top positions in previous months, highlighting a dynamic change in consumer preferences. This shift underscores the importance of staying adaptable and responsive to market trends for brands like Globs.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Peanut Butter Cup Shatter (1g)
Concentrates
>5
>5
>5
1
Lemon Sour Diesel Diamonds (1g)
Concentrates
>5
>5
>5
2
Yuzu Lemonade Badder (1g)
Concentrates
>5
>5
>5
3
Peanut Butter Cup Badder (1g)
Concentrates
>5
>5
>5
4
Zoap Badder (1g)
Concentrates
>5
>5
>5
5
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