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Jun-2024
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Overview
Market Insights Snapshot
Globs has shown a significant upward trend in the California concentrates market over the past few months. Starting from a rank of 40 in March 2024, the brand has steadily climbed up the ranks, reaching 27 by June 2024. This consistent improvement indicates a growing preference for Globs among consumers in California. The brand's sales have also seen a noticeable increase, with a particularly sharp rise between May and June. This upward trajectory suggests that Globs is successfully capturing market share in the highly competitive concentrates category.
However, Globs' absence from the top 30 brands in other states and categories highlights areas for potential growth and improvement. While their performance in California is commendable, the brand does not appear in the top rankings for other states, indicating a need for strategic expansion and increased market penetration. This disparity suggests that while Globs has found a strong foothold in California, there is still significant work to be done to replicate this success across other regions and product categories.
Competitive Landscape
In the competitive landscape of California's concentrates market, Globs has shown a notable upward trajectory in rankings over recent months. Starting from a rank of 40 in March 2024, Globs has climbed steadily to reach the 27th position by June 2024. This upward movement is significant when compared to competitors like Creme De Canna, which fell out of the top 20 in June 2024, and Cream Of The Crop (COTC), which has consistently ranked lower than Globs during this period. Another competitor, Humboldt Terp Council, has fluctuated but remained relatively stable, while Arcata Fire experienced a significant jump to rank 26 in June 2024. This competitive analysis highlights Globs' positive trend in rankings, suggesting an increase in market presence and potential sales growth, making it a brand to watch in the California concentrates category.
Notable Products
In June 2024, the top-performing product for Globs was Blueberry Pancakes Badder (1g) in the Concentrates category, securing the number one spot with sales of 1268 units. Golden Papaya Shatter (1g) ranked second, while Rainbow Belts Diamonds (1g) dropped to third place from its previous top rank in May. Fruit Rolliez Shatter (1g) experienced a slight decline, moving from second place in May to fourth in June. Nigerian Lemon Fuel Shatter (1g) entered the top five for the first time, taking the fifth position with 540 units sold. This month showed significant shifts in rankings, indicating changing consumer preferences within the Concentrates category.
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