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Apr-2025
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Overview
Market Insights Snapshot
Globs has shown notable fluctuations in its performance across various categories and states, particularly in the California market. In the Concentrates category, Globs started the year strong with a 16th place ranking in January. However, the brand experienced a dip in February and March, falling to 22nd and 24th place, respectively. This decline in ranking was accompanied by a drop in sales, which hit a low in February. Despite these challenges, Globs made a commendable recovery by April, climbing back to the 17th position. Such movements suggest a volatile yet resilient presence in the California Concentrates market.
While the data provides insight into Globs' performance in California, it's important to note that the brand did not make it to the top 30 brands in certain other states and categories, indicating areas for potential growth or concern. The absence of rankings in these areas could be perceived as a gap in market penetration or competitiveness. This pattern underscores the importance of strategic positioning and market adaptation for Globs as it navigates the complex landscape of the cannabis industry. Understanding these dynamics can offer valuable lessons for stakeholders looking to optimize their market strategies.
Competitive Landscape
In the competitive landscape of the concentrates category in California, Globs has experienced notable fluctuations in its market position from January to April 2025. Starting at a rank of 16 in January, Globs experienced a dip to 22 in February and 24 in March, before rebounding to 17 in April. This indicates a period of volatility, likely influenced by competitive pressures and market dynamics. Notably, Greenline Organics showed a consistent upward trajectory, improving from rank 20 in January to 15 in April, which may have contributed to the competitive pressure on Globs. Meanwhile, Cream Of The Crop (COTC) and Mountain Man Melts demonstrated significant rank improvements in April, potentially capturing market share from Globs during its lower performance months. Despite these challenges, Globs' sales figures in April indicate a recovery, suggesting resilience and potential for regaining a stronger market position.
Notable Products
In April 2025, Hella Grapes Badder (1g) emerged as the top-performing product for Globs, leading the Concentrates category with sales of 862 units. Sour Durban Badder (1g) followed closely, securing the second position with a slight dip from its previous top rank in March. Fruit Stripe Badder (1g) moved up to third place, showing consistent performance despite not being ranked in February and March. Ice Cream Paint Job Badder (1g) climbed to fourth position, indicating a growing preference among consumers since its debut ranking in March. Headband Badder (1g) rounded out the top five, debuting in the rankings, showcasing its potential in the competitive Concentrates market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
