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Apr-2024
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Overview
Market Insights Snapshot
In the Arizona market, Catri has shown a consistent presence in the Edible category, albeit with some fluctuations in its rankings from January to April 2024. Starting the year outside of the top 30 brands in January with a rank of 31, Catri managed to break into the top 30 by February, securing the 28th position. This upward movement, however, did not continue in the following months, with the brand slightly dropping to the 29th rank in March and then to the 30th in April. Despite these rank changes, Catri's sales in the Edible category saw a notable increase from January's $38,405 to $51,116 in February, before slightly decreasing in the subsequent months. This indicates a volatile yet positive trend in consumer demand within the Arizona market, highlighting Catri's resilience and potential for growth in this competitive category.
While the detailed performance of Catri across other states or provinces and categories remains unexplored in this analysis, the data from Arizona provides valuable insights into the brand's market dynamics. The fluctuation in rankings, despite an initial sales increase, suggests a highly competitive environment in Arizona's Edible cannabis market. This competitive landscape could be influencing Catri's ability to maintain or improve its position among the top 30 brands. The fact that Catri was not ranked within the top 30 in January but made it in the subsequent months is indicative of both the challenges and opportunities faced by cannabis brands in maintaining market share. As consumer preferences and market dynamics evolve, Catri's performance in Arizona will be an interesting case to follow, especially in understanding how brands navigate and adapt to such competitive markets.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Catri has shown a consistent performance, maintaining its position within the top 30 brands over the recent months. Starting at rank 31 in January 2024 and slightly fluctuating before settling at rank 30 by April 2024, Catri's sales trends have been noteworthy. Despite a slight decrease in sales from February to April, Catri has managed to stay competitive. Notably, Pucks has demonstrated a stronger performance, improving its rank from 32 in January to 29 by April, coupled with a significant sales increase in February. Conversely, Tipsy Turtle has seen a more volatile rank movement but ended up slightly ahead of Catri by April, ranking at 28. Other competitors like Kiva Chocolate and Chew & Chill (C & C) have entered the rankings later but have shown rapid sales growth, indicating a fiercely competitive market. This dynamic suggests that while Catri is holding its ground, the brand needs to watch the rapidly changing preferences and performances of its competitors closely to maintain or improve its market position.
Notable Products
In Apr-2024, Catri's top-performing product was the CBD/THC/CBN/CBG 1:1:1:1 Manzana Platanito Gummies (100mg CBD,100mg THC, 100mg CBN, 100mg CBG) from the Edible category, consistently holding the number 1 rank across previous months with a notable sales figure of 1087 units. Following closely, Hybrid Pina Colada Gummies (100mg) secured the second spot, showing a significant rise in its ranking from the 5th position in January to 2nd in April. The Sativa Manzanita Gummies (100mg) also showed consistency in performance, moving from an unranked position in January to 3rd in April. Meanwhile, the CBD/THC/CBG 1:1:1 Tropic Trio Gummies (100mg CBD,100mg THC, 100mg CBG) experienced a slight dip, moving from the 2nd rank in March to 4th in April. Lastly, the Indica Dulce de Leche Gummies (100mg) rounded out the top five, despite a drop from the 3rd position in March to 5th in April, highlighting a competitive and shifting landscape within Catri's edible category.
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