Pacific Stone

In September 2026, Pacific Stone split nearly evenly between Pre-Roll at 50.88% share and Flower at 49.12% share, but the balance shifted via divergent momentum: Pre-Roll declined 9.16% year over year and slipped 0.15% month over month, while Flower fell 14.23% year over year yet grew 1.47% month over month. Average price contracted 12.86% year over year to $22.71, with Pre-Roll averaging $20.84 and Flower $25.04, aligning with overall brand sales down 11.72% year over year and 23.21% over 24 months. In California Pre-Roll, the brand held rank 9, indicating that despite category pressure the portfolio still commands a top-10 foothold; the pattern implies a tactical tilt toward stabilizing Flower mix gains without eroding Pre-Roll’s rank-sensitive volume.

The mixed trend—Flower’s 1.47% month-over-month lift against Pre-Roll’s 0.15% month-over-month dip, coupled with a 12.86% year-over-year price compression—suggests Pacific Stone is leaning on price to defend share while rebalancing toward higher-ticket Flower. With Pre-Roll contributing 50.88% of sales but posting a 9.16% year-over-year decline versus Flower’s steeper 14.23% decline, near-term positioning likely benefits from protecting rank 9 in California Pre-Roll while selectively nurturing Flower’s month-over-month recovery; the implication is that incremental gains in Flower can improve mix economics if pricing discipline maintains basket value without accelerating volume loss.