Market Insights Snapshot
Looking at the performance of Pacific Stone in the California market, the brand has shown some interesting trends. In the Flower category, Pacific Stone's ranking has seen a slight downward movement, going from 3rd in August 2023 to 6th in November 2023. Despite this slight drop in ranking, it's important to note that sales have consistently increased over these months, indicating strong consumer demand and growth potential. However, the drop in ranking might suggest increased competition in the Flower category in California.
In the Pre-Roll category, Pacific Stone has maintained a more consistent performance in California. The brand's ranking has remained in the top 5 from August to November 2023, moving from the 6th to the 4th position. Although the sales figures fluctuated slightly, the overall trend shows a robust market presence in the Pre-Roll category. This consistency in ranking and sales underscores Pacific Stone's strong foothold in this category within the California market.
In the Flower category within California, Pacific Stone has been experiencing some shifts in its competitive landscape. In August 2023, Pacific Stone ranked third, but fell to fifth in September, rebounded to fourth in October, and then slipped to sixth in November. Notably, Fig Farms has been a consistent competitor, maintaining a higher rank than Pacific Stone in November. Claybourne Co. and Cam Premium Quality Cannabis have shown significant upward trends, surpassing Pacific Stone in November. Oakfruitland, however, despite a strong performance in September and October, fell below Pacific Stone in November. These shifts indicate a highly competitive market, with Pacific Stone needing to strategize effectively to maintain its position.
In November 2023, Pacific Stone's top-performing product was the 'Blue Dream Pre-Roll 14-Pack (7g)', moving up from the second place it held in the previous three months. This product achieved remarkable sales figures, peaking at 15,071 units in November. The 'Wedding Cake (3.5g)' product, which held the top spot from August to October, slipped to second place in November, although it still performed strongly with sales of 14,144 units.
Following these, the 'Wedding Cake Pre-Roll 14-Pack (7g)' secured the third position in November, improving from its fifth-place rank in September. The '805 Glue Pre-Roll 2-Pack (1g)' maintained its fourth position from September onwards, while 'Blue Dream (3.5g)' re-entered the top five in November after missing out in October.