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Aug-2024
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Overview
Market Insights Snapshot
Pacific Stone has shown a strong performance in the California market, particularly in the Flower category. Over the past four months, the brand has consistently improved its ranking, moving from the 10th position in May 2024 to the 6th position by August 2024. This consistent rise in rank is indicative of a growing consumer preference and possibly effective marketing strategies. Notably, Pacific Stone's sales in the Flower category have seen a significant increase, from $1,877,359 in May to $3,169,201 in August. This upward trend highlights the brand's strong foothold and potential for continued growth in the California market.
In the Pre-Roll category, Pacific Stone has maintained a stable position within the top 5 brands in California. The brand secured the 5th rank in May 2024 and improved to the 4th position by June, which it has consistently held through August. This stability in ranking suggests a steady demand for their Pre-Roll products. While the brand did not break into the top 30 in other states or categories, their solid performance in California's Pre-Roll market, with sales increasing from $1,791,353 in May to $2,396,016 in August, demonstrates their strong market presence and potential for expansion. The absence of rankings in other states could be seen as a missed opportunity or an area for future growth and market penetration.
Competitive Landscape
In the competitive landscape of the California flower category, Pacific Stone has shown a consistent performance, maintaining its rank at 6th place from June to August 2024 after an initial jump from 10th place in May 2024. This stability suggests a solid market presence, though it faces stiff competition from brands like STIIIZY and Alien Labs, which have consistently ranked higher. Notably, Jungle Boys has shown significant upward movement, climbing from 11th place in May to 8th place in August, potentially posing a future threat to Pacific Stone's market share. Meanwhile, Claybourne Co. has also been improving its rank, moving from 9th to 7th place over the same period. These shifts indicate a dynamic market where Pacific Stone must continue to innovate and strengthen its brand loyalty to maintain or improve its position amidst rising competitors.
Notable Products
In August 2024, the top-performing product from Pacific Stone was the Blue Dream Pre-Roll 14-Pack (7g), maintaining its number one rank for the fourth consecutive month with sales reaching 15,818 units. The Blue Dream (3.5g) flower product showed significant improvement, climbing to the second position from being unranked in previous months. Wedding Cake (3.5g) held steady at the third position, showing consistent sales growth. The 805 Glue Pre-Roll 14-Pack (7g) remained in fourth place, while the Wedding Cake Pre-Roll 14-Pack (7g) dropped from the second to the fifth position. Overall, Pacific Stone's pre-roll products continue to dominate the top ranks, with notable shifts in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
