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Aug-2025
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Overview
Market Insights Snapshot
Pacific Stone's performance in the California market reveals some intriguing trends across different product categories. In the Flower category, Pacific Stone experienced a slight decline in its ranking, moving from 12th in May 2025 to 15th by August 2025. Despite this downward trend in rankings, the brand maintained a notable presence in the top 20, suggesting a consistent demand for its Flower products. However, the sales figures show a gradual decrease over these months, indicating potential challenges in maintaining market share or competitive pressures in California's dynamic cannabis market.
In contrast, Pacific Stone's performance in the Pre-Roll category in California remained stable, consistently holding the 9th position from May through August 2025. This steadiness in ranking suggests a strong foothold in the Pre-Roll segment, possibly due to a loyal customer base or effective product differentiation. While the sales figures for Pre-Rolls experienced a slight dip from May to August, the brand's ability to maintain its ranking highlights its resilience and potential strategic advantages in this category. The absence of Pacific Stone from the top 30 in other states or categories could indicate areas for potential growth or the need to adapt strategies to expand their market presence beyond California.
Competitive Landscape
In the competitive landscape of the California flower market, Pacific Stone has experienced some fluctuations in its ranking and sales performance from May to August 2025. Starting at 12th place in May, Pacific Stone saw a decline to 16th place by July, before slightly recovering to 15th in August. This downward trend in rank coincides with a gradual decrease in sales over the same period. In contrast, UpNorth Humboldt maintained a higher rank, starting at 9th in May and ending at 13th in August, despite a similar sales decline. Meanwhile, Glass House Farms (CA) and Connected Cannabis Co. showed more stable performance, with Connected Cannabis Co. even improving its sales slightly by August. These dynamics suggest that while Pacific Stone faces challenges in maintaining its market position, competitors like UpNorth Humboldt and Connected Cannabis Co. are either sustaining or improving their standings, highlighting the need for Pacific Stone to strategize effectively to regain its competitive edge.
Notable Products
In August 2025, the Blue Dream Pre-Roll 14-Pack (7g) maintained its position as the top-performing product for Pacific Stone, consistent with its number one rank since May. The Blue Dream Pre-Roll 2-Pack (1g) saw notable success, climbing to the second position with sales of 6,560 units, indicating a continued upward trend from its fourth position in June. The Wedding Cake Pre-Roll 14-Pack (7g) held steady at third place, showing stable performance over the months. Wedding Cake (3.5g) re-entered the rankings in fourth place, demonstrating a resurgence in popularity. The 805 Glue Pre-Roll 14-Pack (7g) remained in fifth place, reflecting consistent demand throughout the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
