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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pacific Stone concentrated 52.59% of sales in Pre-Roll and 47.41% in Flower, with Pre-Roll up 1.34% month over month but down 4.65% year over year, while Flower slipped 1.00% month over month and fell 29.47% year over year. The brand’s average price declined 16.84% year over year to $22.67 as Pre-Roll averaged $20.43 and Flower $25.82, and overall brand sales were down 18.28% year over year, indicating a volume-dependent mix that is tilting toward Pre-Roll despite muted annual growth. The pattern implies Pacific Stone is leaning into lower-priced Pre-Rolls to cushion sharper Flower contractions, with a May 2026 mix shift that stabilizes near term but compresses revenue leverage as price cuts outpace category recovery.
With Pre-Roll holding rank 9 in California and gaining 1.34% month over month against a 4.65% year-over-year drag, the category is positioned as the brand’s anchor while Flower’s 29.47% year-over-year decline pulls overall rank potential down. The 52.59% Pre-Roll share alongside a 16.84% brand-wide price drop signals a trade-down dynamic where incremental Pre-Roll volume must offset weaker Flower revenue density, setting Pacific Stone’s positioning around value-driven Pre-Roll rather than premium-priced Flower in May 2026.
Competitive Landscape
Pacific Stone is ranked #9 in California Pre-Roll in May 2026, down 1 position year over year from #8, with a 1-position slide also versus February 2026 where it sat at #8; against its category ceiling of #5 reached in October 2024, the brand is now 4 ranks below its peak. Competitively, Jeeter is steady at #1 year over year while CannaBiotix (CBX) improved its standing from #7 to #5 alongside a 34.4% YoY sales lift, indicating that Pacific Stone’s slip from #8 to #9 is more about faster-moving rivals than broad market contraction; the trajectory implies that without a catalyst to regain at least 2–3 ranks in the next two quarters, the brand’s position could harden into a second-tier slot beneath the top 5.
Notable Products
Blue Dream Pre-Roll 14-Pack (7g) delivered the standout movement in May 2026 with a +152.8% month-over-month surge and a climb to rank 1, while Blue Dream Pre-Roll 2-Pack (1g) fell -21.5% to rank 3. Wedding Cake Pre-Roll 14-Pack (7g) rose +79.2% at rank 2 versus 805 Glue Pre-Roll 2-Pack (1g) sliding -23.6% at rank 8, and four of the top ten are Pre-Roll 14-Pack or 7-Pack formats, concentrating share in multi-pack value tiers. This pattern implies a consumer shift toward larger-pack Pre-Rolls over 2-Packs, signaling Pacific Stone’s pricing-pack architecture is pulling volume up the size ladder.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
