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Jul-2025
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Overview
Market Insights Snapshot
Pacific Stone has shown a noticeable shift in its performance across different categories in California. In the Flower category, the brand saw a gradual decline in its ranking from 10th in April 2025 to 15th by July 2025. This downward trend is reflected in their sales figures, which decreased from $1,850,687 in April to $1,603,562 in July. Despite these changes, Pacific Stone maintained a consistent presence in the Pre-Roll category, holding steady at 9th place throughout the same period. This stability in Pre-Rolls suggests a strong customer loyalty or consistent demand within this segment, even as the Flower category faced challenges.
The absence of Pacific Stone in the top 30 brands in other states or provinces could indicate that their market presence is heavily concentrated in California, or that they face significant competition in other regions. Their performance in California's Pre-Roll segment, where they consistently ranked 9th, highlights a potential area of strength that could be leveraged for expansion. However, the drop in their Flower ranking suggests the brand may need to reassess its strategy in this category to regain its competitive edge. The data hints at a complex market landscape where Pacific Stone's dominance varies significantly by category and geography, providing a rich ground for deeper analysis and strategic planning.
Competitive Landscape
In the competitive landscape of the California flower category, Pacific Stone has experienced a notable decline in its rankings over the months from April to July 2025. Initially positioned at 10th place in April, the brand saw a gradual drop to 15th by July. This downward trend in rank corresponds with a decrease in sales from April to July, indicating potential challenges in maintaining its market share. In contrast, Glass House Farms maintained a stable position around the 12th to 13th rank, with a consistent increase in sales, suggesting a strengthening brand presence. Similarly, Connected Cannabis Co. improved its rank from 17th in April to 14th in July, alongside a significant sales boost, potentially capturing some of the market share that Pacific Stone might be losing. Meanwhile, Gramlin experienced a volatile rank trajectory, peaking at 6th in April but dropping to 16th by July, which might indicate fluctuating consumer interest or supply issues. These shifts highlight the competitive pressures Pacific Stone faces in retaining its position and sales in the dynamic California flower market.
Notable Products
In July 2025, Pacific Stone's top-performing product was the Blue Dream Pre-Roll 14-Pack (7g), maintaining its first-place ranking for the fourth consecutive month with sales of 7,968 units. The Blue Dream Pre-Roll 2-Pack (1g) climbed back to the second spot, showing a notable improvement from its fourth-place position in June. The Wedding Cake Pre-Roll 14-Pack (7g) slightly declined to third place, consistent with its strong performance in previous months. The Wedding Cake (3.5g) remained in fourth place, indicating steady demand within the Flower category. Lastly, the 805 Glue Pre-Roll 14-Pack (7g) consistently held its fifth-place ranking from May onwards, demonstrating stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
