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Apr-2025
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Overview
Market Insights Snapshot
Pacific Stone has shown a consistent upward trajectory in the California market, particularly within the Flower category. Over the first four months of 2025, their ranking improved from 11th in January to 9th by March and maintained this position in April. This steady climb in the rankings is accompanied by a significant increase in sales, with April figures reaching approximately $2.18 million. Such progress highlights Pacific Stone's growing influence and competitive presence in the California Flower market, suggesting a robust strategy in place to capitalize on consumer preferences.
In the Pre-Roll category, Pacific Stone has also demonstrated resilience and adaptability within California. Despite a slight dip in April, where their ranking dropped from 7th in March back to 8th, the brand has maintained a strong position in the top 10 throughout the months. The sales figures reflect a healthy demand, with a noticeable spike in March. However, it's important to note that Pacific Stone did not appear in the top 30 rankings for any other states or provinces, indicating potential areas for growth or market entry strategies outside California.
Competitive Landscape
In the competitive landscape of the California flower market, Pacific Stone has shown a consistent upward trajectory in rankings from January to April 2025, moving from 11th to 9th place. This upward movement is particularly notable when compared to competitors such as UpNorth Humboldt and Fig Farms, both of which experienced fluctuations in their rankings, with UpNorth Humboldt dropping from 9th to 11th and Fig Farms rising from 12th to 10th. Meanwhile, Oakfruitland, despite a strong start in the top 3, saw a significant drop to 7th place by April, indicating potential volatility. Pacific Stone's steady climb in rank is supported by a notable increase in sales, reflecting a robust market presence and consumer preference, while other brands like Allswell experienced a decline in sales and rank, moving from 5th to 8th place. This data suggests that Pacific Stone is effectively capturing market share and strengthening its position in the competitive California flower category.
Notable Products
In April 2025, Pacific Stone's Blue Dream Pre-Roll 14-Pack (7g) maintained its position as the top-performing product, consistently holding the number one rank since January 2025, with sales reaching 10,548 units. The Blue Dream Pre-Roll 2-Pack (1g) climbed to the second position, surpassing the Wedding Cake Pre-Roll 14-Pack (7g), which dropped to third place. Despite a decrease in sales, the 805 Glue Pre-Roll 14-Pack (7g) remained steady at fourth place. Meanwhile, Wedding Cake (3.5g) continued to hold the fifth spot across all months. This shift in rankings highlights the growing popularity of the Blue Dream Pre-Roll 2-Pack (1g) among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
