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Aug-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Chillum has maintained a consistent presence within the Concentrates category. From May to August 2025, the brand's ranking fluctuated slightly, beginning at 23rd and settling at 25th by August. Despite a drop in sales from May to June, Chillum managed to recover some ground in July, although it faced a slight decline again in August. This performance indicates a relatively stable market position, though the brand's inability to move beyond the 23rd rank suggests potential challenges in gaining a stronger foothold within the top 20 brands in Ontario's Concentrates market.
Chillum's performance in other regions and categories remains undisclosed, but the data from Ontario provides some insights into the brand's market dynamics. The brand's consistent ranking within the top 30 in Ontario is a positive sign, as it signifies sustained consumer interest and brand presence. However, the lack of improvement in rankings over the months could suggest that Chillum is facing stiff competition or market saturation challenges. This highlights the importance of strategic initiatives to enhance brand visibility and market penetration, which could potentially improve its standing in the coming months.
Competitive Landscape
In the competitive landscape of concentrates in Ontario, Chillum has experienced a slight decline in its ranking over the summer months of 2025. Starting at 23rd place in May, Chillum slipped to 25th by August. Despite this, its sales figures have shown resilience, with a notable increase from June to July, although they slightly dipped in August. This trend suggests that while Chillum's market position has been challenged, its brand loyalty remains relatively strong. In contrast, Purple Hills demonstrated a more volatile ranking, peaking at 16th in June before dropping to 23rd in August, yet maintaining higher sales figures than Chillum throughout. Meanwhile, HASHCO showed a consistent presence, ending August in 22nd place, slightly ahead of Chillum, with sales figures closely matching Chillum's performance. The competitive dynamics indicate that while Chillum faces challenges in climbing the ranks, its sales performance suggests a stable consumer base, highlighting the potential for strategic marketing efforts to regain higher rankings.
Notable Products
In August 2025, Chillum's top-performing product was Black Hash (3.5g) in the Concentrates category, maintaining its number one rank consistently from May through August. This product achieved sales of 2,676 units in August, showing a slight decrease from its peak in May but demonstrating stable demand. The consistent top ranking indicates strong consumer preference and brand loyalty. Compared to previous months, Black Hash (3.5g) has held its position as the leading product, suggesting effective marketing and distribution strategies. Overall, Chillum's product performance in August reflects sustained success in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
