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Mar-2025
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Overview
Market Insights Snapshot
Chillum has shown a dynamic performance in the Ontario market within the Concentrates category. Notably, the brand achieved a significant improvement in its ranking from January 2025 to February 2025, moving from 26th to 20th place. This upward trend continued into March 2025, where they maintained a solid 21st position. The increase in their ranking suggests a growing consumer preference and possibly effective distribution or marketing strategies that have resonated well with the audience in this region. The sales figures reflect this positive momentum, with a notable rise from January to March 2025, indicating a recovery and sustained interest in their product offerings.
In December 2024, Chillum was ranked 24th, which shows a fluctuating yet generally positive trajectory over the four-month period. The absence of Chillum in the top 30 brands prior to December 2024 in the Concentrates category in Ontario highlights the brand's breakthrough into the competitive market space. This breakthrough could be attributed to strategic initiatives or shifts in consumer preferences towards their products. While specific sales figures are not disclosed, the data indicates a promising upward trend for Chillum, positioning them as a brand to watch in the coming months within this category.
Competitive Landscape
In the Ontario concentrates market, Chillum has shown a notable improvement in its ranking over the first quarter of 2025, moving from 26th in January to 20th in February, before settling at 21st in March. This upward trend in rank is indicative of a positive reception and increasing sales momentum, with sales rising from January to March. In comparison, 3Saints experienced a similar upward trajectory, climbing from 21st in December to 18th in March, suggesting a competitive edge in the market. Meanwhile, Community Cannabis c/o Purple Hills maintained a relatively stable position, fluctuating slightly but consistently ranking higher than Chillum. Sauce Rosin Labs also showed some volatility, peaking at 22nd in February and March. Despite these competitive pressures, Chillum's ability to improve its rank and sales over the period highlights its potential to capture more market share in the coming months.
Notable Products
In March 2025, Black Hash (3.5g) from Chillum maintained its top position in the Concentrates category, continuing its streak as the best-seller since December 2024. Notably, it achieved a sales figure of 2355 units, showing a robust performance despite a slight dip in January. The product's consistent ranking highlights its strong market presence and customer preference. Compared to previous months, there were no changes in rankings for Black Hash (3.5g), indicating steady demand. This stability suggests effective marketing strategies and a loyal customer base for Chillum's flagship product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
