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Sep-2025
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Overview
Market Insights Snapshot
Chillum has shown notable performance in the Concentrates category in Ontario. Over the past four months, the brand has consistently maintained a presence in the top 30, with rankings of 24th in both June and July, slipping slightly to 25th in August, before climbing to 19th in September. This upward trajectory in September is indicative of a positive trend, suggesting that Chillum is gaining traction and potentially increasing market share in the Ontario Concentrates market. The September ranking improvement is particularly significant as it reflects a strategic positioning that could bolster their competitive edge in the near future.
Despite the fluctuations in their ranking, Chillum's sales figures reveal a steady upward trend, with a notable increase from June to September. In September, Chillum achieved a sales figure of 104,234, marking a substantial growth from previous months. This consistent rise in sales, coupled with their improved ranking in September, underscores a strengthening brand presence in Ontario. However, it's important to note that Chillum's absence from the top 30 in other states or categories suggests areas where the brand could potentially expand or improve its market penetration. This selective presence highlights opportunities for strategic growth and diversification in other regions and product categories.
Competitive Landscape
In the competitive landscape of concentrates in Ontario, Chillum has shown a promising upward trajectory, particularly noticeable in September 2025 when it climbed to the 19th rank from being outside the top 20 in previous months. This improvement is significant when compared to competitors like Roilty Concentrates, which saw a decline from 11th to 17th place over the same period, and Tribal, which remained stagnant at 18th place in August and September. Meanwhile, HASHCO is on an upward trend, moving from 27th to 21st, and Community Cannabis c/o Purple Hills experienced fluctuations, ending at 20th in September. Chillum's rise in rank is accompanied by a notable increase in sales, suggesting a strengthening market position and potential for further growth in the Ontario concentrates category.
Notable Products
In September 2025, Black Hash 3.5g from Chillum continued its dominance in the Concentrates category, maintaining its position as the top-performing product for the fourth consecutive month. It achieved a remarkable sales figure of 3,149 units, showcasing a significant increase compared to previous months. This product has consistently held the number one spot since June, reflecting strong and stable consumer demand. Other products in the category have not shown the same level of consistent performance, highlighting Black Hash's unique appeal. The steady rise in sales figures each month underscores its growing popularity and market strength.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
