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Jul-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Chillum operated as a single-category brand with Concentrates at 100.0% of sales share, up 0.56% month over month and up 55.34% year over year, alongside a 4.43% year-over-year lift in average price. The brand’s Concentrates rank in Ontario sat at 16, indicating room to climb even as sales expanded 55.34% year over year and pricing rose 4.43%, which together point to mix purity rather than cross-category expansion; the pattern implies the growth is volume-led within one category, not diversification-driven.
With Concentrates holding 100.0% of July 2026 sales and the brand positioned 16th in Ontario, the 0.56% month-over-month uptick paired with a 4.43% year-over-year price increase suggests pricing power without adverse volume drag. The 55.34% year-over-year sales gain, alongside a stable single-category mix at 100.0%, implies Chillum’s near-term positioning hinges on deeper penetration and SKU productivity within Concentrates rather than portfolio breadth, setting a path where share gains must come from trade-up and distribution density rather than category adjacency.
Competitive Landscape
Chillum is ranked #16 in ON Concentrates in July 2026, up 8 places from #24 year over year and 6 places from #22 in April 2026, reaching a peak rank of #16 in July 2026; meanwhile, Vortex Cannabis Inc. held #1 both year over year and in July 2026 while growing sales by 10.8%, and Pura Vida advanced from #4 to #2 as sales rose 43.9%, indicating that Chillum’s upward rank momentum is occurring alongside faster top-tier gains that raise the competitive bar and imply that holding a mid-teens slot will require continued share capture rather than relying on category churn.
Notable Products
Black Hash (3.5g) posted the standout move in July 2026 with a month-over-month increase of 56.2% and rose to rank 1, while no other SKU registered comparable shifts or rank changes. With only one product in the top lineup and Concentrates representing 100% of visible top-10 presence, the assortment is concentrated rather than diversified, and the $119,447 result amplifies that single-SKU leverage. The pattern implies Chillum is leaning into a high-intensity Concentrates focus where growth hinges on one flagship rather than a balanced spread.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
