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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Chillum operated as a single-category brand in September 2026, with Concentrates at 100.0% of mix, posting year-over-year sales growth of 14.3% alongside a month-over-month decline of 14.0%; within this, average price increased 6.4% YoY while the share of other categories remained at 0.0%, and the brand held rank 19 in Ontario Concentrates. The combination of full-category concentration and the MoM pullback implies a reliance on repeat consumers that is sensitive to near-term seasonal or supply swings, while the YoY expansion and a price level of $35.22 suggest category elasticity is intact but volume cadence is uneven.
The 100.0% allocation to Concentrates coupled with a 14.3% YoY gain and a 14.0% MoM contraction implies positioning as a specialist rather than a portfolio hedge, with rank 19 in Ontario signaling mid-pack visibility that may fluctuate with monthly demand bursts. This pattern implies that sustaining share requires defending price while smoothing volume volatility, as higher average price (+6.4% YoY) amid a single-category footprint raises exposure to short-cycle MoM dips but supports a margin-first stance consistent with a Concentrates-focused identity.
Competitive Landscape
Chillum sits at rank #19 in ON Concentrates for September 2026, improving 1 position year over year from #20 while holding flat versus June 2026 at #19; the brand’s peak at #16 in August 2026 indicates a 3-rank slide month over month, suggesting volatility around a mid-pack ceiling. Against category leaders, Vortex Cannabis Inc. holds #1 but with a -12.96% year-over-year sales change, while Pura Vida climbed from #4 to #2 on 37.18% growth, indicating upward mobility remains available for challengers even as Nugz (Canada) slipped from #2 to #3 with a -30.80% decline. The combination of a 1-rank YoY gain but a 3-position drop from the August 2026 peak implies Chillum’s trajectory is stabilizing around the high teens unless it converts short-term spikes into sustained share capture.
Notable Products
Black Hash (3.5g) led September 2026 with a rank of 1 but posted a -14% month-over-month decline, pairing top placement with contraction that sets the tone for the month. With only one top SKU reported in Concentrates and no counterbalancing gains above +50%, the category concentration at rank 1 alongside a negative swing indicates reliance on a single flagship that is losing momentum. The $108,845 in September 2026 sales anchors scale at the top spot while the percentage drop signals volume pressure rather than a pricing-led shift. This pattern implies Chillum’s commercial direction is over-weighted to a single Concentrates leader, pointing to a need for SKU diversification or trade support to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
