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Nov-2025
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Overview
Market Insights Snapshot
Chillum has demonstrated a consistent upward trajectory in the Concentrates category within Ontario. Starting at the 25th position in August 2025, the brand climbed to 20th in September and further improved to 18th by October, maintaining this rank into November. This steady rise in rankings indicates a strengthening presence in the market, supported by a notable increase in sales from August to October. The brand's ability to sustain its position in the top 20 suggests effective market strategies and possibly an expanding consumer base in the region.
Despite the positive performance in Ontario, Chillum's absence from the top 30 brands in other states or provinces across various categories may be a concern. This lack of presence in other markets could indicate potential areas for growth or a need to reassess market strategies outside of Ontario. The consistent ranking in Ontario's Concentrates category, however, highlights a successful niche that Chillum could leverage to enhance its footprint in other regions. Exploring similar market dynamics in other areas might offer opportunities for expansion and diversification.
Competitive Landscape
In the Ontario concentrates market, Chillum has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 25 in August 2025, Chillum climbed to 18 by October and maintained this position in November, indicating a consistent improvement in market presence. This upward movement is noteworthy when compared to competitors like 3Saints, which experienced a decline from 8th to 15th place over the same period, and GREAZY, which fluctuated but ended up just one spot above Chillum in November. Meanwhile, Sauce Rosin Labs showed some volatility, peaking at 15th in October but dropping to 17th in November. Chillum's sales figures also reflect this positive trend, with a significant jump from August to October, before a slight dip in November. This suggests that Chillum is effectively capturing market share and could continue to rise if it maintains its current momentum against competitors like HASHCO, which only recently entered the top 20. Overall, Chillum's consistent ranking improvement and sales growth position it as a strong contender in the Ontario concentrates category.
Notable Products
In November 2025, Black Hash (3.5g) from Chillum maintained its position as the top-performing product in the Concentrates category, with sales reaching 3,529 units. This product has consistently held the number one rank from August through November, highlighting its sustained popularity and strong market presence. Despite a slight dip in sales compared to October, Black Hash (3.5g) continues to outperform other products in the category. The stability in its ranking suggests a loyal customer base and effective marketing strategies. Overall, Chillum's dominance in the Concentrates category is reinforced by the consistent performance of Black Hash (3.5g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
