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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Chillum operated as a single-category brand with Concentrates at 100.0% of sales mix, and the category advanced 21.5% year over year alongside a 19.7% month over month lift, while average price rose 3.5% YoY to $34.56. Within Ontario Concentrates, the brand sat at rank 19, indicating mid-pack placement even as total brand sales expanded 21.5% YoY and the 24‑month growth rate reached 99.1%; the implication is that share gains likely relied on velocity upticks at a stable assortment rather than breadth expansion.
The consolidation into a 100.0% Concentrates mix, combined with a 19.7% MoM acceleration and a 21.5% YoY increase, suggests the brand is trading into demand peaks within a narrow lane instead of diversifying into adjacent formats. Holding rank 19 in Ontario while average price climbed 3.5% YoY implies positioning centered on price-accepting consumers where incremental price has not materially eroded unit momentum; the strategic read is that further share movement will depend on sustaining MoM velocity compounding or selectively laddering SKUs within Concentrates rather than cross-category expansion.
Competitive Landscape
Chillum ranks #19 in ON Concentrates in May 2026, improving 5 positions year over year from #24, while holding flat versus February 2026 at #19; its best position was #18 in November 2025, a 1-rank lift from today that has not been sustained. In contrast, Vortex Cannabis Inc. held #1 year over year with a 7.9% YoY sales increase, and Pura Vida advanced from #4 to #2 alongside a 30.8% YoY sales lift, whereas Endgame slid from #2 to #5 amid a 49.7% YoY decline; this mix of upward and downward movement among leaders suggests Chillum’s modest 5-rank YoY gain amid a stable 3-month position signals a plateau near the high-teens unless share-accretive actions shift its trajectory.
Notable Products
Black Hash (3.5g) posted a month-over-month gain of 19.7% and held rank 1 in May 2026, indicating demand concentration at the top. With no other SKUs in the top set and one product accounting for the brand’s leading position, the mix is highly concentrated, and the single-product focus implies vulnerability to category swings. The $110,034 in sales paired with a 19.7% lift suggests near-term momentum is tied to one Concentrates SKU rather than a diversified basket. This pattern implies Chillum’s commercial direction is leaning into a flagship-led Concentrates strategy that trades breadth for depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
