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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Choklit Park concentrated 84.34% of July 2026 sales in Pre-Roll, with Pre-Roll up 96.57% year over year and 25.17% month over month, while Flower held 15.66% share with a 40.05% year-over-year decline but a 13.51% month-over-month uptick; the brand’s overall average price fell 20.63% year over year alongside a Pre-Roll average price at $24.51. With Pre-Roll ranked 16 in British Columbia and Flower’s contraction offset by Pre-Roll expansion, the pattern implies Choklit Park is leaning into a lower-priced, volume-driven Pre-Roll mix that is pulling category share despite uneven Flower momentum.
The 96.57% year-over-year surge in Pre-Roll versus the 40.05% decline in Flower, paired with a 25.17% Pre-Roll month-over-month gain against a 13.51% Flower month-over-month rise, indicates that growth is concentrated where the brand already has scale, not diversified across formats; the rank of 16 in British Columbia Pre-Roll suggests mid-pack presence with room to climb through mix depth. The 20.63% year-over-year drop in average price alongside an 84.34% Pre-Roll mix implies a deliberate trade-down strategy where price elasticity is fueling velocity more in Pre-Roll than in Flower, positioning the brand to capture incremental trips and baskets in value-led segments rather than premium differentiation.
Competitive Landscape
Choklit Park sits at rank #16 in BC Pre-Roll for July 2026, up 18 places year over year from #34 and up 14 places versus April 2026’s #30, while still trailing its October 2025 peak of #7; in contrast, General Admission held #1 with a -22.3% YoY sales change and Back Forty / Back 40 Cannabis climbed from #17 to #2 on 215.2% YoY growth, indicating that Choklit Park’s ranking recovery is outpacing its own recent quarter but lags the category’s fastest movers, implying a trajectory of mid-tier consolidation rather than a near-term return to top-10.
Notable Products
Lamb's Bread Pre-Roll 5-Pack (5g) posted the standout move in July 2026 with a 192.7% month-over-month surge, vaulting into a shared rank position at 3 while Flawless Victory Pre-Roll 3-Pack (1.5g) slipped 10.2% to rank 6. Hawaiian Snow Pre-Roll 10-Pack (5g) held rank 1 with a 13.5% lift, whereas Jamaican Pearl Pre-Roll 5-Pack (2.5g) dipped 8.4% at rank 4, and the concentration of eight of the top ten in Pre-Roll indicates momentum is clustering in multi-pack inhalables. This pattern implies Choklit Park is consolidating share around value-oriented Pre-Roll formats, with a breakout SKU complementing steady rank retention at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
