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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Choklit Park derived 91.85% share from Pre-Roll with year-over-year growth of 113.50% and month-over-month growth of 18.44%, while Flower held 8.15% share with a year-over-year decline of 69.07% and a month-over-month increase of 13.45%. The average price fell 13.19% year over year to $25.94, with Pre-Roll priced at $24.83 versus Flower at $51.99, and Choklit Park ranked 23 in Pre-Roll within British Columbia. The pattern implies a deliberate concentration in value-leaning Pre-Rolls that is widening the sales base through mix shift, while Flower contraction year over year reduces diversification risk only if Pre-Roll momentum sustains its rank trajectory.
The surge in Pre-Roll share to 91.85% alongside Choklit Park’s 44.17% brand sales year-over-year growth and a 13.19% price reduction indicates competitiveness anchored in lower unit pricing and scale, yet the 23 rank in British Columbia suggests runway remains in a crowded middle tier. With Flower down 69.07% year over year but up 13.45% month over month, the recent uptick offers a hedging lever if Pre-Roll growth of 18.44% month over month tapers, implying that near-term positioning is a price-led Pre-Roll engine complemented by selective Flower recovery to stabilize mix volatility.
Competitive Landscape
Choklit Park ranks #23 in BC Pre-Roll in May 2026, improving 8 positions year over year from #31 while holding flat versus February 2026 at #23; this follows a retreat from a peak of #7 reached in October 2025, a 16-rank slide from that high. Competitive pressure is intensifying at the top: General Admission held #1 year over year with a 3.8% YoY sales lift, while BC Doobies climbed from #7 to #2 alongside 111.5% YoY sales growth, outpacing Choklit Park’s rank recovery and compressing headroom above #23. The pattern implies stabilization after a sharp comedown—an 8-rank YoY gain but still 16 places below the October 2025 peak—indicating that sustained share capture will require closing the gap to faster-rising leaders rather than relying on baseline rank maintenance.
Notable Products
Jamaican Pearl Pre-Roll 5-Pack (2.5g) posted the largest movement in May 2026 with a 357.7% month-over-month surge, climbing into rank 4, while Crystal Cascade Pre-Roll 10-Pack (5g) fell 71.9% to rank 9. Royal Caramel Pre-Roll 10-Pack (5g) rose 128.9% to rank 1, and Moon Puppies Pre-Roll 10-Pack (5g) gained 51.4% at rank 3, contrasting with Blueberry Yum Yum Pre-Roll 3-Pack (3g) down 29.4% at rank 5. Ten of the top ten are Pre-Roll SKUs, and the 10-pack format led with two of the top three ranks, implying Choklit Park is consolidating around multi-pack pre-rolls and premium-count formats despite volatility in select 3-pack offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
