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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll now accounts for 86.79% share, with year-over-year sales up 113.24% and month-over-month growth at 0.70%, while Flower sits at 13.21% share with a -45.36% year-over-year decline but a 14.88% month-over-month lift; this mix pushed overall brand sales up 54.14% year over year even as average price fell 17.18%. Within the Pre-Roll category in British Columbia, Choklit Park sits at rank 11, indicating volume-led gains despite a lower average Pre-Roll price of 26.24 and a higher Flower price of 36.81; the pattern implies a deliberate tilt toward high-velocity Pre-Roll while Flower remains a smaller but tactically recovering contributor.
The surge in Pre-Roll share to 86.79% alongside a rank of 11 in British Columbia and a 0.70% month-over-month uptick suggests Choklit Park is prioritizing breadth and repeatability over premium positioning, reinforced by a 17.18% brand-wide price decrease that likely traded margin for scale. The 14.88% month-over-month rebound in Flower against a -45.36% year-over-year backdrop indicates selective SKU pruning rather than exit, positioning the brand to use Pre-Roll as the acquisition engine while testing higher-priced Flower at 36.81 to lift basket mix; the implication is a barbell posture where scale in Pre-Roll funds measured reinvestment in differentiated Flower to climb from rank 11 toward the top 10 without overextending price.
Competitive Landscape
Choklit Park sits at rank #11 in BC Pre-Roll for September 2026, improving 17 positions year over year from #28 while also rising 11 spots since June 2026 from #22, and this recovery contrasts with its earlier peak of #7 in October 2025 that has not been reattained. Against competitors, Weed Me advanced from #2 to #1 with 28.6% YoY sales growth and Back Forty / Back 40 Cannabis surged from #13 to #2 with 197.3% YoY sales growth, while General Admission slipped from #1 to #3 alongside an 8.5% YoY sales decline; the pattern implies Choklit Park’s rank trajectory is upward but will require continued share capture to break back into the top 10 amid faster-moving leaders.
Notable Products
Hawaiian Snow (7g) posted the largest movement in September 2026 with a 55.8% month-over-month jump to rank 7, while Moroccan Peaches Pre-Roll 20-Pack (7g) fell 17.8% to rank 6 and Strawberry Froyo Pre-Roll 20-Pack (7g) slid 10.0% to rank 10. Moon Puppies Pre-Roll 10-Pack (5g) climbed 35.0% at rank 2 even as category leader Hawaiian Snow Pre-Roll 10-Pack (5g) dipped 5.1% at rank 1, and five of the top ten are Pre-Roll 10- or 20-packs that collectively show mixed momentum across formats. The pattern implies Choklit Park is diversifying away from reliance on high-count Pre-Rolls as Flower gains traction and large pack Pre-Rolls fragment, pointing to a portfolio that is shifting toward a balance of premium single-strain Flower and selective multi-pack Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
